INICIATIVAS PROPOSTAS Apresentação das diferentes iniciativas

INICIATIVAS PROPOSTAS
Apresentação das diferentes iniciativas propostas para a edição de 2011
For a strong Sense of Responsibility
“SME`s main problems are well known:
the loss of capital, fiscal and administrative overload, difficulty in accessing
credit, the “spread” volume and most of all , the rigid labor, with its well-known
inherent consequences to the economic and social context. It is justified,
therefore, to ask: Is solving these problems the first and main obligation of a
businessman?
Without a shadow of a doubt”
NUNO FERNANDES THOMAZ* in ACEGE website
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Introduction:
ACEGE in collaboration with CIP, the IAPMEI and APIFARMA want, within 6
months, to sensitize and involve the business leaders and the community as a
whole, to the necessity of changing deep rooted behavior patterns that
jeopardize the Portuguese economic competitiveness and the future
sustainability of the companies themselves.
A program that imposes itself in the current socio-economic situation, in the
sense that it was this situation that originated deep transformations in both the
economic and management slope within the companies. The consumption
patterns change, the heightening of the market aggressiveness, the rising
inability of managing the treasury, direct consequence of a decreasing volume
of business, the consecutive payment delays, and the difficulty in accessing
credit, “forced” a lot of companies to adopt the notion of “survival” as their
strategic objective, with every consequence that will come with it.
A dramatic reality that is necessary to invert, framing the difficult role of the
business leaders and empowering the small and medium sized companies
with specific actions, supported on referenced partners, capable of involving
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the leaders and pinpointing solution trails.
It is in times of crisis that the leader has to fully embrace his mission in
developing the company, the employees, the families and the society where
they are all part of. For this reason the importance of this program that
congregates and involves different partners, bolsters a broaden vision and
warrants a cultural change.
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The Program:
The program`s objective is to fight against the lack of competitiveness of
the micro small and medium enterprises, via free assumption, for a wide
bundle of enterprises and organizations, with good practices to boost
their business activity and, therefore, accomplish their social function
and thus creating a virtuous cycle for the economy.
A goal that in order to be achieved implies the ability of generating a strong
dynamic, capable of personally involving the business leaders with the
implementation of programs with effective outcomes for the company.
Seven areas of operation were chosen to represent all the dynamics involving
the relationship between the company and the reality – The Leader, the
Enterprise, the employees, the Community, the Suppliers, the Clients, the Ecoefficiency – all framed within the AconteSER brand that binds them all
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together.
Three core actions were chosen and defined that profoundly affect the
business “life” and that if worked upon correctly and in a complementary
fashion may result in effect earnings for the employees, the company and
society. Actions that may be adopted by micro, small and medium enterprises
of all fields of business. Actions that are representative of profound outlooks
and values, beyond themselves, that potentiate issues around the lider`s
business mission and the social function of the companies.
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The actions:
Kit AconteSER. To promote socially responsible leaderships in the
SME´s, through the facilitation of materials in order to provide
incentives towards the implementation of simple and practical
initiatives with potential measurable and observable results.
Accomplished through a box, the kit gathers theoretical information,
measurement of knowledge questionnaires and commitment letters
that will help each leader in implementing and adapting the proper
steps in their own companies in order to reach a wider awareness
of the fundamental role of a responsible leadership.
Around 7 specific thematic areas that surround the company´s “life”
we want to make ACONTESER happen and offer the market a
brand and a network of solid specific proposals that will be a real
aid in developing SME, as well as a base of operative networking
for future actions and endeavors.
National Action Kit delivering
The release of the ACONTESER KIT: 50 simultaneously workshops
all over the country for SMEs leaders.
It involved more than 750 SMEs;
These workshops have the following goals:
•
Presenting the ACONTESER – LEADING WITH RESPONSIBILITY
initiative
•
Presenting the ACONTESER KIT with the respective contents
•
“Dynamising” groups that promote the personal commitment with the letter
of commitment and adherence to the “make ACONTESER happen”, etc
•
Promoting a positive spirit over CSR initiatives and the manner in which
can be contributed for the socio-economic development of their companies
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Apresentação da iniciativa
CD SUMMARY
Contains all the available information on the matter, is organized in a comprehensible
fashion. We intend to make available practical information to SMEs leaders that want
to reflect and put into action social responsibility related initiatives in their
companies.
ACONTESER LIBRARY
Integrated Library available online at the VER website, displaying content related to
theoretical and practical information regarding social responsibility in the SMEs as
well as interviews with the main stakeholders involved.
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CARDS
A deck of cards with ideas related to responsible leadership that can be applied to a
company.
These cards display practical approaches to initiatives, in different areas, taking in
consideration the different parties with vested interests.
QUESTIONNAIRE
A measurement of responsible leadership knowledge questionnaire coupled with
action proposals.
Certificate
Commitment Letter
A certificate/Commitment letter that the manager adheres within the area of social
responsibility.
.
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Cards make ACONTESER happen
These cards display a practical approach to the social
responsibility initiatives, categorized, taking in consideration the
different interested parties. They are practical ideas easy to put into
action; they depend exclusively on the initiative of the manager and
with very low costs associated to the company;
•
•
The Leader
Self discovery process (JASON)
Alignment between my skills and the company´s necessities
(JASON)
The Company
Values, Vision, mission and company objectives
(ACCENTURE)
Business ethics Promotion (ACEGE)
•
•
•
•
•
The Employees
Evaluation and acknowledgment of the employees (JASON)
Family and work conciliation measures (More Family)
The Comunity
Corporate volunteering (GRACE)
Relationship with the Third Sector (GRACE)
The Suppliers
Timely payment (ACEGE / CIP)
Good practices when selecting suppliers (SUSTENTARE)
The clients and consumers
Inovation (ACCENTURE)
Costumer satisfaction (JASON)
Eco-eficiency
Cleaner production
Energetic efficiency and reduction of CO2 emissions
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The actions:
The actions to develop within the first phase of the program are as follows:
•
Kit AconteSER that fosters and frames the adoption of good practices,
through cards that encourage the implementation of simple initiatives and
practices with potential measurable results.
•
Three business commitments that signal and remind the business leaders
of the importance of achieving their basic management obligations – the
prompt payment to suppliers commitment - respecting the life projects
of their employees – the employees life project commitment – and
integrated in a community dynamic where they placed themselves –
commitment to the family/society. Three honorable commitments that
potentiate the most basic social function of the companies, to assure the
sustainability and excellence of their actions.
Framework:
The principal of timely pay according to the pre-arranged date seems basic for
the life of any socially responsible company, unfortunately, due to the crisis but
mostly due to a culture of permissiveness, it is not abided by the majority, and
what makes it worse is that it is accepted as inevitable by the general market.
It is a reality that has an enormous influence on the life and dynamism of the
economy, and in particular on the day to day of the small and medium sized
companies, that find themselves pitted against disloyal competitive practices
thus threatening their own survival.
It is essential for each business leader and each business to search for an
alternative to this reality, committing themselves to that goal, and accordingly
to their capabilities, attending to their supplier`s payments on time. In this
fashion, simple and basic, where they only depend on themselves, a virtuous
cycle can commence, capable of congregating many other companies and
influencing effectively the financial flux between companies and ultimately
rescuing the Portuguese economy.
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