WORLD of FASHION - Nino Graziano Luca

Oriental becomes
WORLD of FASHION
CROSSROADS OF AN ENCOUNTER · NINTH EDITION
Parade event for the promotion of dialogue between cultures, directed by Nino Graziano Luca and Habib Mestiri
CONCEPT
In a period in which part of the Arab world lives the tragedy of the wars for the conquest of
freedom from dictatorships, in the west, also due to the strong waves of migration, you must
reflect on how to integrate and live among people, starting by the awareness that it is necessary to
know one another to better interact. Deepening the culture of a population or a geographical area
is the first step to do. Only in this way, getting rid of superstructures or preconceived ideas, it will
be possible to converse and also hope to share choices.
These considerations on the necessity of dialogue between the cultures of Nino Graziano Luca and
Habib Mestiri, in which they began to do in the month of July 2008 by designing and nurturing
the Oriental, was an event born with the objective to meet the eastern world with the west through
the languages of fashion and the arts, studying the history and mutual traditions investigating the
secrets and mysteries of craft embodiments that express the "beautiful". From July 2012, in
occasion of the ninth edition, the dialogue between cultures expands, with the project WORLD of
FASHION.
Summary Report of the 8 past editions
LOCATION
The Oriental of July 2008 and February 2009 was held a few steps away from Via Veneto, within
the magical Room of Adrianea of the HORTI SALLUSTIANI, one of the most prestigious
testimonial architectural imperials. Here, the Emperors, frequently visited, from Julius Caesar to
Caio Sallustio Crispo - and to the Horti composed “The Stories and Conspiracy of Catalina - until
Aureliano.
The third edition of the Oriental was staged in one of the most evocative places of the Capital, the
TEMPLE of ADRIANO in Piazza di Pietra erected in honor of the emperor Adriano by his
successor Antonino Pio in 145 and was built as a symbol of unification and the pacification of the
Roman Empire. Instead, the fourth edition was organised in the elegant Ambasciatori Palace
Hotel on Via Veneto - while the fascinating Aranciera di S. Sisto took part of the fifth edition. The
sixth edition was held at the luxurious Westin Excelsior located also on Via Veneto in the most
exclusive and glamourous heart of the capital. The seventh edition of the Oriental instead was
held at Palazzo Rospigliosi in front of the Quirinale in Rome and the eighth edition in the Salone
Ritz of the Grand Hotel St. Regis.
FASHION DESIGNER
Here is a list of young designers coming from the Arab world that in past editions were invited in
order to devote more to the Oriental as the crossroads of an encounter between the oriental culture and
the West:
Hani El Behiri – for four times- from Egypt
Nabil Younes from Libya
Shaima Al Mansouri from Dubai
Ali Beydoun from Qatar
Lamia Abi Nader from Lebanon
Safa Al Balushi from Kuwait
Two extraordinary Make Up Artists Zakya Naji Ahmed and
Rania Abu El Soud from Saudia Arabia
Amal Murad Abaya Designer from Dubai
Men’s fashion by Wafeeq Sulaibeekh from Bahrain
Myriam Chibani from The United Arab Emirates
Hessa Manai from Qatar
Amal Al Balushi from Dubai
Princess Nour, Daughter of the Prime Minister of Bahrain
Ghada Al Sairafi from Saudia Arabia
Hana Sadiq from Jordan
Dahlja Chahed from The United Arab Emirates
Kubra Al-Qaseer from Bahrain
ORIENTAL AWARD
The dialog between cultures proposed with the Oriental was therefore an event of fashion,
entertainment and culture that has contributed to consolidating the relations between our
country and the Arab Emirate in line with the press release from a visit to Italy by the King
of Bahrain, who announced the opening of the embassy of Bahrain in Rome.
With this in mind during the course of the Oriental the Arab world has recognized the
Oriental Award to the company, ALTAROMA, to PROMOROMA, to the FASHION
AND TOURISM COMMISSION of the City of Rome, to the CONFARTIGIANATO, to
the ITALIANS IN THE WORLD FOUNDATION, to the Councillor of Environment for
the town of Rome FABIO DE LILLO, to the journalist and parliamentary SOUAD SBAI,
to the fashion journalists’ MARIELLA MILANI and CINZIA MALVINI, to the
independent satellite issuer MBC, to the MIRACLE AFRICA INTERNATIONAL
FOUNDATION, to DAVIDE BORDONI, Councillor of Productive Activities to the
Municipality of Rome in work affairs and the Coast, to the valuable fashion magazines of
the COLLECTIONS series, to Professor MATILDE MASTRANGELO, to the IME
FOUNDATION, to the Minister for International Cooperation and Integration Andrea
Riccardi.
The award will continue to exist even in this edition and will be called WORLD of
FASHION AWARD.
FORMAT
In the course of the event, presented by Nino Graziano Luca, over the years runway
shows of young designers have mixed together with stanzas recited by Arab poets of
Sicily from the XI century such as Ibn Hamdis; Those of Ali Ballanubi and Khalil Gibran;
songs of contemporary authors such as Fatima Mernissi, Mishima, in counterpart with
the choreography of contemporary dance of Maria Strova and Julia Haussner; or the
projection of images of the paintings of the Lebanese artist Nijad Abdul Massih of the
Libyan artist Mohamed Ali Albadri Aboamira who just fled from the war in Libya and
that has expressed on canvas the tragic emotions lived in the homeland specially for the
Oriental.
The format will remain the same. It will only be more international.
SPECIAL GUEST
Sheikh Sceicca Haya Al Houti from Kuwait, Princess Noor Al Khalifa from Bahrain,
Princess Shaima Al Mansouri from Dubai, Sheikh Amal Murad from Dubai, Manuela
Arcuri, Francesca Chillemi, Leila Ben Khalifa, Prince Salman Al Mansouri from
Bahrain, various members of the Al Saouad family from Saudia Arabia, Prince Al Subah
from Kuwait, Prince Al Khalifa from Bahrain, and Arab Ambassadors.
Manuela Arcuri, Nino Graziano Luca e Nabil Younes
TELEVISION STATIONS THAT HAVE TRANSMITTED SPECIALS/ SERVICES
Al Jazeera, Orbit, MBC, LBC, Dubai TV,Abu Dabi TV, Nil TV, RAIUNO, RAIDUE
RAITRE, Fashion TV Arabia, Fashion TV , La7, Cinquestelle, Babel, Luxe TV
NEWSPAPERS THAT HAVE PUBLISHED SPECIALS/SERVICES ON ORIENTAL
Collezioni, Book Moda, Famiglia Cristiana, Corriere della Sera, Libero, La Stampa,
L’Opinione, La Sicilia, Al Sharek Al Awsat, Al Hayat, Pashion, Zina, Heya
CREDITS · WORLD OF FASHION
Artistic Direction and Organization: Nino Graziano Luca ed Habib Mestiri
Director of Photography: Angelos Karakussis
Press Office: Elisa Mauro
Hair Styling: L'Oréal Professionnel
Make Up: Gil Cagné art director Pablo
Backstage: Accademia del Lusso and Mariella Valdiserri
Thanks to:
ALTAROMA
Commission for Fashion and Tourism for the City of Rome
PROMOROMA
INFO +39 335 5623800 - ninograzianoluca@alice.it