In Pink Style: BCF Celebrates 15 Years of Hope

In pink style -
August - October 2012
15
BCF CELEBRATES 15 YEARS OF HOPE
WHAT’S INSIDE
3 Friends for Life
6 Wear the Pink Ribbon
Campaign 2012
7 Awareness Talks
15 An interview with
Theresa Tan
L to R Mrs Arfat Selvam, Mrs Catherine Ng-Phng, Mrs Yu-Foo Yee Shoon,
Minister Ng Eng Hen, Mrs Noor Quek, Mr Jackie Ng
Breast Cancer Foundation (BCF)
celebrated its 15th anniversary
in cadence with the start of
Breast Cancer Awareness Month
(BCAM) on 1 October 2012 at our
Dunearn road premises.
Dr Ng Eng Hen, Minister for
Defence and one of the Founding
Members of BCF, was the
distinguished Guest of Honour.
The anniversary celebration saw
the launch of BCF’s new logo,
the new corporate video, and had
a series of recognition awards
for 15 of our long standing
Friends for Life and Corporate
Friends for Life. The 2012 Pin
was also launched at the event
to inaugurate the ‘Wear the Pink
Ribbon Campaign’.
A pink ukulele and pink paddle
were presented to members of
our Ukulele and Paddlers in the
Pink (PIP) groups so that they may
now make music in pink.
The other big surprise of the
evening was the announcement
of sponsorship of S$300,000 by
BCF to fund mammograms for
lower income women (S$150,000
for first screen and S$150,000
for re-screen). The project will
follow the guidelines of HPB’s
BreastScreen programme. BCF
will work closely with HPB and
NHGD using their mammobus
and the polyclinic mammogram
screening services among others.
This initiative will benefit many
lower income women particularly
in the heartlands and help raise
awareness of early detection of
breast cancer. The project will
commence January 2013.
Dr Ng Eng Hen, Minister for Defence
and Dr(Mrs) Ivy Ng arriving at the
Pink Bash greeted with the traditional
1
Paddle Salute
About BCF’s
new logo
The new logo comprises two
ribbons placed side by side to
form a heart, the universal symbol
of love between male and female.
The two ribbons represent the
changing relationship dynamics
of society today, that information
dissemination and moral support
for breast cancer are no longer
driven by women alone but by
men as well. This is why the grey
ribbon represents the male and
the pink represents the female
advocate. By pairing the grey
with the pink, BCF is making
a bold statement that breast
cancer is no longer just about
women but that men also play
an equally important role in
spreading the word.
bcf update
BCF Committee
Publisher
Warmest welcome to BCF’s new faces
Nancy Wee
Assistant Manager
Support & Volunteer
Breast Cancer Foundation
26 Dunearn Road, Singapore 309423
Tel: (65) 6352 6560 Fax: (65) 6352 5808
Helpline: (65) 6356 0123
Email: enquiries@bcf.org.sg
Website: www.bcf.org.sg
Nancy Wee has graduated from the University of
Northumbria at New Castle with a Bachelor of Arts
in Marketing. She has over ten years of experience
in the healthcare industry including public and
private sector. An active participant and promoter
of community events, health screening and CME
programmes, Nancy enjoys working directly with
customers and clients. At BCF, Nancy primarily
is a liaison-cum-coordinator for all volunteer and
member activities, events and programmes.
BCF Committee
Mrs Noor Quek President
Mrs Arfat Selvam Vice President
Mr Daniel Soh Treasurer
Mr Tan Ngiap Joo Assistant Treasurer
Ms Yashodhara Dhoraisingam Secretary
Mr Archie Ong Assistant Secretary
Prof Chia Kee Seng Committee Member
Dr Karmen Wong Committee Member
Mr Jackie Ng Committee Member
Mrs Catherine Ng Committee Member
Mr Cheah Hock Leong Committee Member
Dr Julia Gandhi Committee Member
Geeta Colaco
Senior Manager
Awareness and Education
A post graduate in English Literature, Geeta
has over 14 years of experience in the arena of
Marketing, Public Relations and Communications.
Her career spans over 3 countries — in India with
Associated Cement Companies, in Dubai with
Acer Computer Middle East and GEMS Education
and more recently in Singapore at United World
College of South East Asia. She will be handling
awareness and education activities which include
corporate communications, events and working
closely with the Support and Volunteer team to
disseminate information.
Advisors
Mr Archie Ong
Mrs Noor Quek
Ms Yashodhara Dhoraisingam
Ms Low Siew Kiang
Design Production
Ms Geeta Colaco Editor
Ms Marlissa Mokhtar Editorial Assistant
Ms Liew Chia Chyun Graphic Designer
(Bizness & Media Resources Pte Ltd)
MICA (P) No. 156/10/2011
Registry of Societies Registration No:
ROS 207/97/TAP (30/9/97)
Marlissa Mokhtar
Senior Executive
Awareness and Education
Charity Registration No: 1286 (22/10/97)
Disclaimer: Abreast Link is an official publication of
Breast Cancer Foundation. No part of this newsletter
may be reproduced or transmitted in any form or by
any means including photocopying without the written
permission of Breast Cancer Foundation.
Marlissa is currently undergoing her Bachelor of
Arts in Communication Management from Edith
Cowen University. Marlissa has been working in
the area of Public Relations and as a personal
assistant to the leadership team in various
organisations. She will be responsible for setting
up Malay and Indian Support groups among other
activities.
Breast Cancer Foundation does not accept liability or
any views, opinions or advice expressed within this
newsletter by third parties.
2
Pink Bash
Friends for Life
In order to continue with our mission to increase awareness of breast cancer, promote early detection and
provide a robust supportive context for those affected by the disease, financial and expertise support is
always a crucial factor. Our annual budget towards the funding of our programmes and activities depends
largely on the generosity of our donors or the support of our partners. At the 15th anniversary celebration,
BCF chose to felicitate those that have supported us extensively over the last 15 years either monetarily
or through expertise. After all, a celebration is never complete without the company of ‘friends’ we will
treasure for life.
Corporate Friends for Life
Baker Technology Limited
DDB Group Singapore
Estee Lauder Companies
Great Eastern Life Assurance
Co Ltd
ICAP AP (Singapore) Pte Ltd
Keppel Corporation Limited
Lee Foundation
Sincere Healthcare Group
(Singapore) Pte Ltd
Toteboard
Awarded in absentia
Asia Pacific Breweries Limited Foundation, C.K. Tang Limited, Chew How Teck Foundation,
Kwan Im Thong Hood Cho Temple, Wacoal Singapore Pte Ltd, Watson’s Personal Care Stores Pte Ltd
3
Pink Bash
Friends for Life
Dr Ang Peng Tiam
Mrs Arfat Selvam
Mrs Catherine Ng
Mr Jackie Ng
Dr Ng Eng Hen
Mrs Noor Quek
Mr Phng Hooi Chay
Mrs Sheryn Mah represented by
Mr Adrian Mah
Dr WC Cheng
Ms Wendy Tsai represented by
Ms Rietta Tan
Mrs Yu-Foo Yee Shoon
Awarded in absentia
Mr George Gaspar, Mr Jimmy Koh,
Mr Daniel Soh, Mrs Fang Ai Lian
4
BCF Offices
BCF
has just had
a makeover
and what a
transformation
it has been
Spanking New Offices
BCF is deeply grateful to Estee Lauder Companies
for the newly renovated Wellness Room, dedicated
to the memory of Mrs Evelyn Lauder and to
AkzoNobel Paints, Singapore for donating paint
for the entire office.
5
BCAM Highlights
Wear the
Pink Ribbon
Campaign 2012
Every October is Breast Cancer Awareness Month
(“BCAM”) throughout the world. The ‘Wear the Pink
Ribbon’ Campaign is an annual event organised
by BCF during BCAM to raise awareness as well
as funds to enable us to continue our objective
“to eradicate breast cancer as a life-threatening
disease”. The pink ribbon is a universal message
of hope that women can lead normal lives after
breast cancer, if detected early.
Pin It to Win It
Members of the public spotted wearing the pins
during BCAM also stood a chance to win attractive
prizes in the Campaign’s Grand Lucky Draw,
including the first prize valued over S$2,200. The
two flag days, Friday, October 5th at Raffles Place
area, and Sunday, October 7th at Orchard Road
were a huge success. BCF volunteers en masse,
dressed in pink combed the streets looking out
for ambassadors of the Campaign in order to get
their details for the lucky draw. The excitement
among the public was palpable when those that
had the pin on were actually chasing the spotters
in their frenzy. The levels of awareness and
understanding with regard to the Pink Ribbon
Campaign were high.
The pins were distributed island-wide at
various outlets including corporations, schools,
supermarkets,
retail
outlets,
restaurants,
pharmacies and healthcare organisations, among
others. These pins are available for a minimum
donation of S$2.00 (plain design) or S$5.00
(crystal solitaire).
“
People understand the
cause better and are
eager to be part of the ‘big
picture’.
said Cheryl Lee,
one of the spotters.
6
“
In Singapore, BCF’s pink ribbon pins reflecting
a single ribbon in varying designs over the
past years have been much sought after. This
year’s Campaign is particularly special as it
commemorated BCF’s 15th anniversary which
also marks the launch of BCF’s new logo. The
new pin, reflecting the new logo, is an attractive
double ribbon, a distinct change from past years.
BCAM highlights
DFS Galleria
“
With breast cancer
becoming an increasing
concern for women, we
want to do a part for
our female customers to
drive more awareness
around early detection and
protecting their well-being.
We look to develop this CSR
initiative into a sustainable
movement and growing
its footprint to all our DFS
stores in Singapore in the
near future.
On 7th October, 50 enthusiastic volunteers from
BCF gathered at DFS Galleria, Singapore for fund
raising in the Orchard area. Dressed in the iconic
pink BCF tee, the volunteers were energetic, hyped
and all set for an afternoon of fund raising as they
were flagged off right from the DFS entrance!
Various exciting activities filled DFS Beauty Floor
with so much buzz! Customers thronged the
airbrushing station where they had fun painting
the pink ribbon onto their hands, arms, necks
and even on their faces! A live DJ jazzed up the
atmosphere, coupled with the emcee encouraging
customers in the store to donate for a good
cause. The pink ribbon nail art as well as the
makeover sessions added a touch of fun to the
customers’ shopping experiences. In addition,
specially designed cupcakes were given out to the
customers with purchases $100 & above!
“
commented Ms June Guzman,
General Manager, DFS Galleria Singapore.
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awareness & education
Awareness
Talks
There is a right time and a right place for
everything. When it comes to Awareness and
Education, every time is the right time and there
is no time like now. BCF held 11 awareness talks
at Estee Lauder Companies from 17-20 September
2012. The audience was a mix of counter staff,
new employees and those that wanted to deepen
understanding of the cause. There were 3 talks a
day, with each having 30 attendees. A presentation
outlined BCF and its programmes, followed by
a survivor sharing and open discussion. With a
resident Breast Cancer Awareness team, Estee
Lauder Companies’ has integrated their outreach
programme to ensure that they reach as many
women as possible, till we can live ‘in a world
without breast cancer.’
At Estee Lauder Companies
Panel Talks
Awareness talks at Royal Bank of Scotland (RBS)
(22nd October) and Deutsche Bank (DB) (25th
October) took on the format of panel discussions.
The audience at RBS was delighted with a song
and dance performance by Catherine Wong and
Rietta Tan. This was followed by a panel discussion
facilitated by Dr Julia Gandhi. The panel: Catherine
Wong, Rietta Tan, Rosemarie Wallace, and Kay
Choo Goh (accompanied by her lovely daughter)
really drew the audience in with their life stories,
perspectives and anecdotes. This was followed by
a wine tasting session and a charity wine auction.
Geeta Colaco, Noor Quek, Dr Julia Gandhi and
Phyllis Soh presented BCF to the audience while
Catherine Wong, Lim Kam Fong, Goh Siow Yen,
Esther Da Silva, Rietta Tan, Elissa Bayliss and
Annie Cheah shared their experiences.
Other awareness talks were held at Nanyang Girls
School, Discovery Asia LLC, Ngee Ann Polytechnic,
Agrifoods and Veterinary Authority, Baker Hughes
and BHPBilliton over September and October.
At DB, the panel, facilitated by Noor Quek, included
Goh Siow Yen, Linda Tam, and Elissa Bayliss.
Elissa’s husband, Steve, brought in the male
perspective while medical oncologist, Dr See Hui Ti
drove home many truths about breast cancer and
how we should deal with it without letting it take
over us.
At RBS
Mandarin Awareness Talk
Nancy Wee, Assistant Manager – Support and
Volunteer, presented BCF to a Mandarin speaking
audience at Thye Hwa Kwan Family Service Centre,
Paya Lebar. The talk was organized by St Gregory’s
Spa. Lim Kam Fong shared her experience.
At DB
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Estee Lauder 2012 Golden Landmark
Illumination Initiative
What a spectacular night it was… as the ArtScience
Museum and the Helix Bridge slowly saw their way
to being bathed in a glaze of pink. A reminder
to all women that life is beautiful and valuable
and must be protected in wellness and longevity.
The evening celebrated 10 sterling women who
as survivors of breast cancer serve as icons of
strength, sustenance and soul, essaying the fact
that life after breast cancer can be beautiful,
especially if detected early. As the women took
the ramp, they partnered with the sources of their
support – a partner, best friend, child or sibling.
Truly heartening to note was the fact that no
one would have been able to tell that these were
not professional models. A fitting tribute to the
legendary memory of Mrs Evelyn H. Lauder, the
2012 Golden Landmark Illumination Initiative was
also a celebration of 20 years of a tough fight with
breast cancer. It is a matter of pride and an honour
for BCF to be once again the chosen charity for the
2012 Golden Landmark Illumination Initiative.
Grace Ban,
MD Estee Lauder
Companies,
MOS Amy Khor,
and Noor Quek,
President BCF
proudly holding
the ‘Light Up’
torch
20th Anniversary of the campaign. In addition,
we reached a new milestone of reaching out to
the largest number of employees; more than
300 office and field staff through BCA Education
workshops held in our office. Mrs Evelyn H. Lauder
did a great job seeing this campaign through on
a global scale, and we are continuing that legacy
to increase and spread awareness. Breast health
is important to all women and early detection can
save lives,” said Nicole Tan, co-Chairperson of this
year’s BCA committee.
BCF is proud to have synergized efforts with ELC
on several projects through the last 15 years,
promoting the ‘look good, feel good’ concept.
BCF’s Wellness Room is also looking and feeling
good, thanks to the wholehearted efforts and
sponsorship of Estee Lauder Companies. It is the
room that helps survivors regain their dignity and
that gives them hope… for a better life!
“We went a step further this year with new
initiatives such as the online Charity Auction
where we partnered with local personalities to
help create greater awareness since this is our
9
fund raising
Men, Society
& Breast Cancer
Pink Ribbon Charity Golf 2012
The Pink Ribbon Charity Golf 2012 is Breast
Cancer Foundation (BCF)’s major fund raising
event. The fourth in the series, the event aims at
building stronger community awareness of breast
cancer. Through the years, BCF has been raising
awareness that “early detection saves lives, saves
breasts”.
It is through activities in the public arena that fund
raising meets awareness building. In particular,
through this annual event we reach out to male
members of our community to garner their
support and understanding that breast cancer is
not a woman’s issue, but a societal one.
BEEP
BCF’s Education and Empowerment Programmes
(BEEP) is created for members from all walks of
society, to empower them with knowledge and
skills to form a more supportive and critical mass
to address the issue of breast cancer better.
Men’s Support League
BCF has made strides in influencing male
perception and participation in the lives of their
loved ones afflicted with breast cancer through
our unique “Men’s Support League or MSL”. BCF
is one of the few breast cancer advocacy groups
in the world with a Men’s Support League to
emphasise men’s roles in society’s fight against
this affliction. “We need to shatter the myth that
breast cancer is a woman’s issue,” added Jackie
Ng, Executive Committee member and Chairman,
Men’s Support League, BCF — “it affects men, it
affects families, it affects societies.”
The understanding that breast cancer is now a
societal issue can only manifest itself if women,
men, families, employers, caregivers, volunteers
and the healthcare community actually empower
themselves with the right knowledge, and the
right skills to provide the right support. Today,
women form 50% of the workforce, and most
households are dual income. With an aging
population, a woman’s health and well-being do
not only affect her.
Why BEEP?
“Beep...Beep...Beep” is the sound on an
electrocardiogram that indicates there is still
life. A dull long “Beeeeeeeeeeeep” indicates
the absence of life. Empowerment can walk the
line between life and death. While no one can
prevent breast cancer or cure it – we can all play
a role in reducing risk, minimising its impact, and
nurturing those that have walked its path. That is
Empowerment. That is Life.
Blog It Guys
MSL has now moved on to ‘bigger’ things, BIG
or Blog It Guys – the new virtual platform which
will provide men whose loved one has been or is
afflicted by breast cancer an opportunity to share
their feelings, emotions and reservations. Check
out www.blogitguys.blog.com for more details.
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fund raising
Third Party Events
Microsoft Dollar for Dollar Matching Programme BCF has been selected as one of six beneficiaries of
the new Microsoft Singapore Dollar Matching Programme.
Microsoft will match the donated sum made by its Singapore employees to their preferred charities (up
to SGD500 per employee). The fund raising drive for BCF is coordinated by Ammado, one of Microsoft’s
global nonprofit partners. And for every minimum sum of SGD5 donated, Microsoft Singapore employees
will be given a pink ribbon collar pin as part of the BCAM campaign’s appreciation effort.
Royal Selangor (S) Pte Ltd
In support of the International Breast Cancer
Awareness month in October, Royal Selangor once
again held its fun
and
interactive
jelly-making
workshops with
a little help from
local celebrities
and
chefs
to
conduct
the
workshops
and
raise funds for
Breast
Cancer
Foundation (BCF).
R e n o w n e d
personalities such
as Julian Low,
Chef Lin Weixian
of
Bonheur
Patisserie, Chef
Annette Lang of Expat Kitchen, and Chef Stefano
Arrigoni of Ochre had generously agreed to
conduct jelly-making workshops for the public.
Swarovski Singapore Trading Pte Ltd
Percentage of sales from a special edition
Swarovski ‘Pink Hope Collection 2012’ will be
donated to BCF. The Pink Hope Collection 2012
will be available at all Swarovski’s retail boutiques
islandwide throughout October.
Asian Jewellery Pte Ltd introduced a promotion
line of jewelry called Tete-a-Tete. This line of
jewelry was available at 9 TianPo Jewellery
Showrooms across Singapore throughout October.
A percentage of all sales from this range will be
donated to BCF.
“We are very grateful to have these celebrities
supporting our efforts to raise funds and
awareness for the Breast Cancer Foundation. We
hope that the public, especially their fans, will join
the fun workshop that celebrates life, love and
humour,” said Yong Yoon Li, Executive Director of
Royal Selangor International.
Norbreeze Jewelery and Accessories Pte Ltd
contributed to BCF a percentage of sales of
shortlisted items within the Pandora Jewelry
range. The Pandora range will be available at 8
specific outlets islandwide throughout October.
Left to Right: Chan Wai Fong and Nancy Wee at
Singapore Pools Pte Ltd. BCF conducted a very
successful fund raising effort at Singapore Pools
Pte Ltd for four consecutive Mondays during
BCAM.
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BCAM highlights
Raffles Marina Charity Keelboat Race
Raffles Marina sailors took to the helm for the 4th year in a row in the Keelboat Charity Race.
It was an exciting and adventurous event and our Paddlers in the Pink were invited as guests to join the
sailors as they raced to the finish.
Our BCAM Partner events
Singapore Cancer Society (SCS) Breast Cancer
Public Forum 2012 was held at Conrad Hotel, and
addressed over 350 participants in English and
over 150 participants in Mandarin.
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BCAM highlights
HPB marks 10th Anniversary of Breast
Screening Programme with Singapore’s largest
pink ribbon formation
To raise awareness that regular screening and
early detection give the best protection against
breast cancer, the Health Promotion Board
(HPB) formed the largest living Pink Ribbon
ever seen in Singapore. The event was held 29
September 2012.
HPB will enter the Singapore Book of Records
for forming the largest human Pink Ribbon at
Waterfront Promenade, made up of a chain
of 2,500 women together with their menfolk,
children and friends.
media
Press
Coverage
Think Pink
Source: Courtesy of Singapore Tatler (October 2012)
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media
Low Income Group Get Help for Breast Cancer Screening
Source: The Straits Times © Singapore Press Holdings Limited.
Reproduced with permission.
Breast Cancer Woes
Keeping Your Breasts Healthy
Source: Tabla (05 October 2012)
Source: The Singapore Women’s Weekly,
October 2012 © Elissa Bayliss and SPHM Pte Ltd.
Reproduced with permission.
14
personality
In Person:
An interview with
Theresa Tan
When and how did you discover you had breast
cancer?
I woke up on a Friday morning, 11 June, with a
strange, “pinching” and “pulling” sort of pain in
my right breast. The pain did not go away the
entire day, so I went to the KKH 24-hour clinic
and saw a doctor, who said I needed to return on
Monday for a mammogram and an ultrasound.
I did so and was then told by the specialist that
it looked like Stage 2 breast cancer, and that I
should get a biopsy done as soon as possible. I
sought a second opinion the next day from Dr
Hoe Ah Leong at Gleneagles. He did a biopsy on
the same day, and the results came back the next
day: I had DCIS.
recovery period. Even now, two years after the
surgery, I have to get up and move about every 90
minutes or so. I still occasionally get abdominal
cramps from sitting for too long a period.
What treatment did you undergo? How long did
it last?
I had a mastectomy, followed by a TRAM Flap
reconstruction of my right breast. My right nipple
was also removed, because the cancer mass was
too close to the nipple. Dr Hoe also removed a
number of my sentinel lymph nodes to test for
cancer, and they were clear. My oncologist Dr
Tan Yew Oo said I did not require any adjuvant
treatment — no chemo, no radiation, no drugs.
How old were you then?
42.
What was your family’s reaction?
My husband was concerned, but I would not say
it was an earth-shattering shock since my mother
was first diagnosed with BRCA at the age of 49.
Though we did not believe I was definitely going
to get breast cancer too, it was a possibility that
existed. My daughter Bethany, then 9, was worried
that I was going to die like her grandmother. There
was generally concern, but thanks to Dr Hoe, also
great hope because the cancer had been caught
very early.
How do you feel today as an ambassador for
the cause?
I started a blog a few months after my surgery,
and through it I had many women and men writing
to me, sharing their cancer stories or those of
their wives/mothers/sisters/friends. I realise that
a little hope goes a long way—so I do what I can to
encourage those going through diagnosis, surgery
and/or treatment. I hope that as an ambassador, I
can share some of this hope. As they say, “It ain’t
over till it’s over.” Breast cancer survivors not only
survive, I have met enough to realise that they
actually live life with greater purpose and passion
than many other people!
What were your own feelings?
“DARN!!!!!”
First I was concerned it would be serious. Once
Dr Hoe had the biopsy results, I was a bit calmer.
Then it was a matter of what the procedure would
be — should I go for chemo to shrink the mass
first, or should I just nip it in the bud and have the
mastectomy. Because the area of the “mass” was
fairly large — about 3.5 cm.
What do you look for, from your relationship
with BCF?
I think BCF is doing great things for women who
are recovering from the trauma of breast cancer
surgery and treatment. My youngest child is
starting Primary school next year so I probably
can’t do much volunteering for a number of
years, but I do hope to do three things: first is to
become a Pink Paddler like my friend Rosalind Ng,
and secondly is to help start initiatives with BCF
to fund surgery and treatment for underprivileged
women. I did fund raising for women with
gynaecological cancers with KKH in 2009 and I
think, given the prevalence of breast cancer, there
ought to be a well-known fund for breast cancer
patients too. Finally, I hope to help spread the
message of the importance of smart insurance.
Despite being insured for a seven-figure sum, I
did not have a single policy I could claim for my
early-stage cancer! So it is crucial not only to buy
insurance but to make sure that your insurance
actually does the work of protecting you from any
disaster that may befall you. I hope to work with
BCF on this. Meantime, I am happy to help garner
donations for those lovely pink ribbons!
Which stage were you at?
DCIS.
How did you react?
When the first doctor said Stage Two, my head
spun. But after seeing Dr Hoe and getting the
biopsy results, and finding out it was more likely
DCIS, I was a lot calmer. My reaction, as it usually
is, was to remain calm and do what was necessary.
If you are working, what implications did it
have on your work life?
I was a partner in an online business with
Nanz Chong-Komo, the entrepreneur behind
ONE.99Shop. We had a website for business
people called Nanzinc.Com, which I eventually had
to stop working on because I physically could not.
Nanz runs it by herself now. I was also working
part time for church, and they were really good
to me and let me work from home after my initial
recovery period. All in, I had to cut my workload
by about half. I just physically could not be at
my computer for longer than an hour in the early
15
vision & mission
Our Vision
To be the charity organisation that firmly advocates early
detection to save lives and save breasts of all women.
To see a decline in the female breast cancer mortality rate.
To be the lay-led catalyst for change in Singapore society’s
view of breast cancer, by cutting across gender, ethnicity,
age groups and income groups, in our awareness building.
To work with the authorities, health care professionals
and community partners, to ensure that no breast cancer
patient is alone in facing her challenges, both emotionally
and physically.
To provide necessary programmes and training for both
men and women, families, relatives, caregivers, employers,
advocates and society — forming a supportive context for
all women afflicted with breast cancer.
To
inspire
corporations,
institutions,
individuals,
organisations and the community at large to extend their
support for our cause, by volunteering their time, effort
and resources.
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breast cancer foundation
Our Mission
To Eradicate Breast Cancer as a Life-Threatening Disease.