SD05-LIVE 3 template.indd - National Association of Realtors

Transcription

REALTO
TOR
RDAILY
SHOW
REALTORDAILY
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Fr i d a y t h r u M o n d a y, O c t 2 8 -3 1 , 2 0 0 5
®
SUNDAY
EDITION
Oct. 30
M AGAZINE
THE BUSINESS TOOL FOR REAL ESTATE
TA PROFESSIONALS
TATE
CRB Day
Tapping the Second Home Market
10:00 – 11:30 a.m.
Room 301
The Secret: What Great Leaders
Know—and Do
1:00 – 2:30 p.m.
Room 307
Increase Your Profits with Global
Referrals
1:00 – 3:00 p.m.
Room 200
The cheers were deafening as the 2005 Good Neighbor Award winners, (from left)
Howard Freeman, Greg Garrett, Carole Sharp, David Forward, and Ouida Spencer,
accepted their honors at Saturday's General Session.
Sunday
10:00 a.m. – 5:00 p.m.
Monday
9:00 a.m. – 2:00 p.m.
TODAY'S BEST IDEAS
“Be sure your training focuses on
achieving measurable results for
recruits’ performance.”
Carla Cross, CRB
Carla Cross Seminars
Issaquah, Wash.
Learn more at:
Aligning Your Agent
Development for Increased
Profitability
1:00 – 2:30 p.m.
Room 304, Moscone Center
“Digitally recording your sales
meetings, then storing them on the
company intranet or on CDs can
give your entire team a chance to
participate and learn.”
John Mayfield, ABR®, ABRMsm, CRB
Mayfield GMAC Real Estate
Farmington, Mo.
Learn more at:
60 Sales Tips to Energize Your
Sales Meetings
3:00 – 4:30 p.m.
Room 304, Moscone Center
SAN FRANCISCO
Dr. Phil to REALTORS®:
Own Your Success
DON’T MISS THIS!
SHOW HOURS
SHOW
NAR Honors Good
Neighbor Award Winners
Handkerchiefs were in high
demand Saturday as 2005 NAR
President Al Mansell introduced conference attendees to
the five winners of REALTOR®
Magazine’s Good Neighbor
Awards. Heartwarming video
clips revealed the winners’ passion for making the world a better place.
“All I can say to this group
is thank you,” Mansell said.
“Thank you for inspiring us to
do more and for showing the
world what a positive difference REALTORS® are making.”
Thousands of REALTORS®
attending the General Session
seconded Mansell’s sentiment,
taking to their feet to welcome
the five winners to the stage,
where they accepted their
awards.
REALTOR® Magazine’s Good
Neighbor Awards program,
now in its sixth year, is supported by founding sponsor
eNeighborhoodsTM Inc. and
cosponsors Fannie Mae and
LandAmerica® Inc. The program honors REALTORS® who
make exceptional contributions
to improve the quality of life in
their communities. In addition
to the crystal trophies they were
awarded yesterday, the five winners each receive a $7,500 grant
for their community cause. The
winners are:
David C. Forward, Weichert,
REALTORS®, Medford, N.J.
Forward founded the
International Children’s Aid
Foundation, which supports
more than 200 orphans in
Romania. ICAF operates
its own orphanage, which a
S Good Neighbor on page 35
See
With his characteristic
“How ya doin’?’” the man
America knows as “Dr.
Phil” addressed thousands
of REALTORS® Saturday
and challenged everyone to
think of their lives as a bankS
account—if you keep making
withdrawals without deposits
for yourself, sooner or later
you’re going to go bankrupt.
REALTORS® are givers
and often put their clients
first. “But the most important relationship you have
in your life is with yourself,”
said Dr. Phil McGraw, the
keynote speaker at the 2005
REALTORS® Conference &
Expo’s General Session, sponsored by e-PRO  . “It’s not
selfish, because unless you
consider yourself, you’ ll end
up emotionally and physically bankrupt,” he said.
McGraw is the author of five
No. 1 New York Times bestsellers on family relationships and personal growth,
including Family First, Life
Strategies, and Relationship
Rescue. He’s the host of the
nationally syndicated “Dr.
Phil” show and a regular
columnist for O, The Oprah
Magazine. He holds a Ph.D.
in clinical psychology from
North Texas State University.
Over the course of his 30
years’ experience in psychology and human relationships,
McGraw has developed what
he considers to be the six
laws for achieving success:
First, have vision: Know
where you’re going and
move toward it all the time.
Second, have a strategy:
Write down your definitions
A for
N success
F R Aand
Nkeep
C I them
SCO
in focus. Third, take action:
Behave your way to success.
Fourth, take risks: Don’t
live in a comfort zone. Fifth,
don’t be a lone ranger: Be
Dr. Phil McGraw may be concerned that
Americans don't get excited about their
lives anymore, but REALTORS® proved
him wrong with a standing ovation at
the General Session Saturday.
a part of a support nucleus
that believes in you. Finally,
have passion: Be excited
about what you do every day.
“One year from today, your
life is going to be better or
worse than it is right now. A
huge part of the outcome is
the choices you make today,”
concluded McGraw.
S General on page 35
See
Why REALTORS® Love
Learn the reasons why top marketing agents
love REALTOR.com® at Allan Dalton’s high
impact session today:
Sunday, Oct 30
10:00am • REALTOR.com® Marketing
Room 134 Systems for Integrating Offline
and Online Marketing
��
WIN a PLASMA TV at 3:00pm today.
Just enter by visiting booth
1405 and tell us
why you love
REALTOR.com®.
in California
Don’t forget to
pick-up your
FREE State Pin.
“Whenever I compete for a listing, I feel
as if I have no competition when I show
homeowners how their home will look on
REALTOR.com®. Last year I had a whopping 92
transactions….With REALTOR.com® I expect to
increase my results again this year.”
Susan Fritz
Broker In Touch Realty, Inc.
Top marketing agents LOVE Showcase Listing Enhancements because it gives consumers what they want most, multiple photos.*
Official contest rules and entry forms are available only at our booth. Approx. value of: Plasma TV is $2,500; Trip is $2,200.
* 2004 National Association of REALTORS® Profile of Home Buyers and Sellers.
2 REALTOR® Magazine Show Daily
SUNDAY EDITION
www.REALTOR.org/realtormag
O c to b e r 3 0, 20 05
RESIDENTIAL TRENDS
MARKETING FORUM
From Boom to Expansion Sell your service,
not yourself
N AT I O N A L A S S O C I AT I O N O F R E A LT O R S ® D O I N G B U S I N E S S
The boom may be tiring,
but the majority of real estate
markets remain strong thanks
to sound fundamentals and
powerful demographic trends,
NAR Chief Economist David
Lereah told a packed ballroom
attending Friday’s Economic
Issues and Residential Business
Trends Forum.
Lereah predicted that real
estate home sales may decline
by 4 percent next year and
home appreciation may fall
from the current 12 percent
average to 6 percent in 2006.
Investors will have to be more
selective, but real estate will still
have its second best year ever in
2006, he said. “A few markets
are fragile; you can’t deny that,
but most will have a soft landing,” he said.
Through September, both new
and existing-home sales have
reached new highs, but the
market is softening slightly, said
Lereah. For example, he noted,
days on market have lengthened and inventories of existing
homes have reached their highest point since 1988. New-home
inventories have also climbed to
almost 500,000 units in early
2005, according to the U.S.
Census Bureau.
Rising interest also pose a
possible threat to the market,
but Lereah feels that the 6.7
percent to 6.9 percent rates he
anticipates by the end of 2006
will not stall the market. Only
if rates rise above 7.2 percent
will affordability be severely
impacted, he said.
A bigger threat may be the
proliferation of ARMs and
interest-only mortgages that are
flourishing in response to high
home prices, said Lereah. He
noted that in 2005, 33 percent
of mortgages were ARMs. “The
long-term average is about 20
percent, and the figure should
be even lower when mortgage
rates are at historic lows,” he
said. He noted that the Office of
the Controller of the Currency
will soon issue a more stringent
set of guidelines to regulate
interest-only and other exotic
mortgages.
On a macro level, Lereah
expects the overall economy to
perform well in 2006. He anticipates a bounce later in the year
as Gulf Coast homeowners and
businesses rebuild. Corporate
profits are the strongest in 15
years and corporate spending
is rising at a near double-digit
pace. One possible hurdle is rising oil prices. Gross domestic
product growth will decline 0.5
percent for each $10 increase in
oil prices, Lereah said.
But news of slowdowns are
good, not bad, Lereah told his
audience. “This is a healthy
transition to a more sustainable
real estate market.”
Bill Brown, 2006 Liaison to Public & Federal Issues Group and
Pat Vredevoogd, 2006 President-elect, are in complete agreement about NAR’s goal to promote affordable housing.
2003 NAR President Cathy Whatley is updated on
NAR's strong financial performance during the
past year from 2005 Treasurer Mike Brodie.
2006 President Tom Stevens (left) and 2006
First Vice President Dick Gaylord confer on an
agenda item that will SHOW
help shape NAR’s future.
REALTORDAILY
SHOW
REALTORDAILY
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REALTOR
RDAILY
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REALTORDAILY
2005 President Al Mansell and 2005 Vice President & Liaison
to Committees Adorna Carroll take a minute to smile for our
cameras before beginning Saturday’s Executive Committee.
SAN FRANCISCO
REALTOR® Magazin
Magazine Show Daily
2005 REALTOR® Conference & Expo
SAN FRANCISCO
Fr i d a y t h r u M o n d a y, O c t 2 8 -3 1 , 2 0 0 5
®
THE BUSINESS TOOL FOR REAL ESTATE
TA PROFESSIONALS
TATE
M AGAZINE
Publisher & Senior Vice President,
Communications Frank J. Sibley
SAN FRANCISCO
which means turning attention from themselves to their
potential clients and customers. Instead of rattling off a
list of accomplishments that
a prospect may not relate to
or appreciate, he said, practitioners should focus on consumers’ specific situation and
goals. “We have to market our
marketing value, not our desperation for listings.”
A valuable tool afforded
by today’s technology is the
online marketing proposal,
a sleeker, more informative
alternative to the standard
single-photo, generalized listing presentation.
Dalton pointed out that the
Featured Homestm option
on REALTOR.com provides a
listing with premier positioning on the Internet’s No. 1
real estate Web site.
FBI Needs Your Help
Fighting Mortgage Fraud
As the real estate market soared
in recent years, so has mortgage
fraud. And the FBI is calling on
real estate professionals to help
do something about it.
James H. (Chip) Burrus Jr.,
deputy assistant director of the
FBI Criminal Division’s National
Crimes branch, on Friday urged
practitioners to call their local
FBI office if they’re aware of
illegal activities in their market.
Ask to speak with the white collar crime squad, he said.
“We have to get ahead of this
issue before it becomes a huge
crisis," Burrus said.
Some 721 cases of mortgage
fraud are pending in the United
States this year, up from 436 in
2003.
The FBI cares most about
cracking down on “fraud for
profit”—schemes that involve
many loan transactions and a
wide web of participants—rather
than on buyers who fudge their
income or debt so that they
can qualify for a mortgage,
Burrus said.
Profit schemes account for
roughly 80 percent of all cases
and typically involve inflated
appraisals, “air loans” on homes
that don’t exist, undisclosed second mortgages, and foreclosures,
he said.
To combat the problem, the
FBI is developing sources within
the real estate industry, making
arrests that lead to more information, and most important,
educating the public to spot and
report fraud. Help from brokers
and salespeople is essential,
Burrus said.
If you’d like to hold an educational workshop on the issue in
your area, contact your local FBI
office for help, he said.
Show Daily Editorial Board
Editorial
Advertising
Vice President
and Editorial Director,
Publications Group
Pamela Geurds Kabati
Editor, Show Daily Mariwyn Evans
Senior Coordinator,
Marketing & Promotions
Jennifer Reihl
Northeast: James G. Elliott Co.: Diane Sacken,
Account Manager; 212/588-9200; Ext. 224;
d.sacken@jamesgelliott.com
Advertising Sales Associate
Jill Powers
Southeast and Texas: Jameson, Weinbrenner, &
Wilson Inc. Bob Jameson, Account Manager; 972/6691663; bob@jwwinc.com
SAN FRANCISCO
Copyright 2005 NATIONAL ASSOCIATION OF
REALTORS®. All rights reserved.
REALTORS® cheat themselves out of greater earnings
when they rely on antiquated
standards of service to define
their worth, REALTOR.com
President and CEO Allan
Dalton told hundreds of
REALTORS® who attended
Friday's Marketing Forum.
Instead, REALTORS® should
employ the saleable marketing
skills they've acquired while
working in real estate.
In an industry where sayings
such as “listings are the name
of the game” and “if you don’t
list, you don’t last” have become
maxims, it’s easy to see how
sales associates and brokers
come to depend on brag books
and self-promotion, he said.
Dalton recommended
REALTORS® adopt the
approach of “marketing for”
instead of “marketing to,”
Editor
Stacey Moncrieff
Web Producer, REALTOR® Magazine
Managing
g Editor, Show Daily Christina Hoffmann Spira
Art Director, Show Daily Julie Fournier
Advertising Production Coordinator Karin AlbrightColeman
Production John Carter, Jessica Sypniewski
Photography Brant Bender, Kevin Berne
Online
Kristin Paxton
Senior Editor
Robert Freedman
San Francisco Fun Facts from The Great San Francisco
Trivia and Fact Book, Janet Bailey, Cumberland House,
1999
REALTOR®, REALTORS®, and REALTOR-ASSOCIATE® are registered collective membership marks of the
NATIONAL ASSOCIATION OF REALTORS®, and may only be used to identify real estate professionals who
are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.
Inside Sales Representative
Carole McLaughlin,
Tiffni Williams
Advertising Sales
Administrator
Alvin Pulley
Midwest: Steve Coughlin, Account Manager;
312/329-8340; scoughlin@realtors.org
Michigan: Ed Fisher & Co., Ed Fisher, Account
Manager 248/540-0948; efisherco@earthlink.com
West: James G. Elliott Co., Ted Hemminger, Account
Manager; 213/624-0900, Ext. 1209;
t.hemminger@jamesgelliott.com
Views and advertising expressed in the REALTOR® Show Daily are not necessarily endorsed by the NATIONAL ASSOCIATION OF
REALTORS®. The information contained within should not be construed as a recommendation of any course of action regarding financial, legal, or accounting matters by the NATIONAL ASSOCIATION OF REALTORS®, the REALTOR® Show Daily, or its authors.
Learn how at booth #2305 where there’s an
iPod®nano winner every 90 minutes.
1-800-252-3366 • REALTYEXECUTIVES.COM
V O I C I N G YO U R V I E W S W H AT P R O D U C T A R E YO U S H O P P I N G F O R AT T H E E X P O ?
SUNDAY EDITION
O c to b e r 3 0, 20 05
M A LCO L M G L A DW E L L
Narrow Options to Help Buyers
I need a tool that integrates
the functions of a PDA, cell
phone, and a Blackberry.
I’m also in the market for a
Tablet PC.
Alease Bowles, GRI
RE/MAX 100
Camp Springs, Md.
Too many alternatives can
be a bad thing. Take houses,
says Malcolm Gladwell, bestselling author of Blink: The
Power of Thinking Without
Thinking and The Tipping
Point, who spoke to a packed
ballroom during Saturday’s
Entrepreneurial Excellence
Series. “When you show buyers too many homes, you may
be corrupting their decisionmaking ability,” he says.
Gladwell believes high-stakes
decisions, such as deciding
which home to buy, are empowered by frugality. But instead
our society encourages lengthy
decision-making that involves
Malcolm Gladwell
gathering all available information and then walking logically
through the data before acting. “We should dispose of the
notion that homebuyers are
proceeding rationally through
the decision,” Gladwell says. “In
fact, they’re making their decision quickly.”
Gladwell said his extensive
research shows that people are
able to instinctively make good
decisions on the spot, but that
this ability is fragile. “When
people are asked to explain the
rationale for a decision, such as
why they selected a particular
jam, they move away from their
own judgment,” he says. And
if your property ads include a
laundry list of features about
a property, you’re likely to
overwhelm prospects. It might
be more effective to just show
prospects a beautiful picture of
a listing’s interior.
“If we limit people’s access to
information, they can see their
way clearly,” he says.
HURRICANES
I need Web-based programs
and forms so that I can
access data from any of my
three offices or from my
notebook.
Pat Sury, CRS® , GRI
Montague Miller & Co.
Charlottesville, Va.
I want to upgrade to a
notebook with satellite
connectivity so that I can
work from anywhere, even
when I’m snowed in.
Mike Sloan, CCIM, GRI
Commerce CRG
Park City, Utah
I want the opportunity to
consult with users and experts
before I buy to decide if a
product’s high-tech features
will really work for me.
Peter Rickert
Coldwell Banker Residential
Brokerage
Alexandria, Va.
Presidents Affected Recount Losses, Hope
“You walk into a house that
seems to be intact, but the mold
is eight feet high on the walls
and the plaster just crumbles
in your hands,” Lynda Butler,
president of the Louisiana
Association of REALTORS®,
told reporters Saturday.
As communities clear debris,
REALTORS® are struggling to
restart their business and help
clients, even when their own
offices and homes have been
destroyed, said Nancy Lane,
president of the Mississippi
Association of REALTORS®.
In Baton Rouge, said Butler,
3,000 of the town’s 3,500 listings sold within one month,
at price hikes averaging 23
percent. Now inventories are
depleted, and some practitioners may not be able to see
“I couldn’t walk by the REALTORS®
Relief Foundation booth without making
a donation,” said Ann Griffin of Coldwell
Banker Bain in Kirkland, Wash., adding
her generous gift to the current RRF
total of $5.9 million while 2002 NAR
President Martin Edwards looked on.
another deal for six months or
more, predicted Lane.
Reconstruction as well as
business in towns near affected
communities is hampered by a
lack of raw materials and skilled
labor, said Randy McKinney,
president of the Alabama
Association of REALTORS®.
But rebuilding provides the
opportunity to start afresh
with better building codes
and zoning, all three presidents agreed.
Lane described an innovative urban plan for some
Mississippi communities that
would replace hodgepodge
development with far-sighted
new urbanism principles.
Created by a task force of
urban planners, engineers,
and architects at the request
of Mississippi Gov. Haley
Barbour, the plan is only a
suggested roadmap, but the
mayor of Biloxi is already
embracing it, said Lane.
“We’re forced to look at where
we’re going, not look back at
where we were,” said Lane.
Fair Housing Law Still Being Violated
Despite successful efforts in
recent decades to reduce housing discrimination, real estate
practitioners around the country
continue to violate fair housing
laws regularly. For brokers, such
discrimination opens the door to
costly fines, public humiliation,
and serious legal penalties.
Nearly 4 million instances
occur each year, according to
estimates of the National Fair
Housing Alliance, a figure
that includes cases involving
African Americans, Latinos,
Asian Americans, and Native
Americans.
On top of the ethical and legal
issues, discrimination toys with
home values and creates social
isolation for those who live
in segregated neighborhoods,
says NFHA President and CEO
Shanna Smith.
To find out what type of discrimination is happening today,
NFHA recently asked people of
different races to pose as buyers
in various U.S. housing markets.
Among the findings: A salesperson in Detroit routinely gave buyers detailed information about
the racial makeup of neighborhoods, while salespeople at an
Atlanta franchise showed white
buyers 23 homes but didn’t fulfill
any African American buyers’
requests to view properties.
To stay out of legal trouble,
brokers must step up their
efforts to educate salespeople.
“Whatever your salepeople do,
you end up being responsible
for,” Smith said.
Follow these tips:
• Keep records of interactions
with new customers by having
salespeople fill out a Prospect
Equal Service Report, which
documents such information as
needs and wants and race. This
can protect you in the case of a
fair housing investigation.
• Train and quiz salespeople
on advertising and marketing
policies.
• Teach salespeople to never
make assumptions about the
type of home or neighborhood
buyers want to live in based on
their race, age, sexual orientation, or other protected class.
• Conduct neighborhood tours
so that salespeople can learn
about neighborhoods that are
unfamiliar to them.
• Use customer service reports
and self-testing to ensure your
brokerage is complying with
fair housing laws.
For more information, search
“fair housing” at REALTOR.org.
Housing, a
Tempting Tax
Target
REALTORS® face
a tough battle once
President George W.
Bush’s Advisory Panel
on Federal Tax Reform
releases its recommendations in early November.
The recommendations,
which are expected to
include several that strike
at the heart of homeownership incentives in the
Code, include converting the mortgage interest
deduction on a principal
residence to a 15 percent
tax credit. The $1 million cap on MID would be
reduced to the FHA loan
limit, which tops out at
about $312,000 in highcost areas, although it’s
higher in certain designated areas.
The proposals are also
expected to eliminate
any deduction or credit
for second homes; repeal
the deduction for property taxes, as well as other
state and local taxes; and
raise the amount of gain
to be excluded on the sale
of a principal residence
to $300,000 for a single
taxpayer or $600,000
for a married couple. The
frequency for taking the
capital-gains exclusion will
be reduced to either three
or four years.
The gutting of housing
incentives is intended in
part to offset the alternative minimum tax, which
would be eliminated. The
large amount of tax income
AMT generates for the
federal government—an
estimated $1.3 trillion over
the next 10 years—will
make it necessary for the
panel to find offsetting tax
revenue from large sources
such as MID and other
housing-related tax incentives, Linda Goold, tax
analyst for the NATIONAL
ASSOCIATION OF
REALTORS, said Friday
at the 2005 REALTORS®
Conference & Expo.
“We’ve got a fight on our
hands,” Bob Kulick, chair
of a tax reform working
group for NAR, said at the
conference. “This whole
idea [to cut housing provisions] is terrible, but
AMT is a real problem.
So we must be prepared.”
Goold and Kulick spoke at
a meeting of the NAR Tax
Committee.
S U N D AY E D I T I O N
O c t o b e r 3 0, 2 0 0 5
R E A LTO R ® M a ga z i n e
EverydayBenefits.
Call it a perk, call it a frill, we call it REALTOR Benefitssm.
It’s simple––we reward you for doing the things you already do. REALTOR VIP ® is now REALTOR Benefitssm,
the program from the NATIONAL ASSOCIATION OF REALTORS® that offers practical solutions on the
publications, products and services you already use every day—both at the office and at home. And when you
use your REALTOR Benefitssm we all reap the benefits, since it helps to keep NAR membership dues low.
So visit www.REALTOR.org/RB5 or stop by NAR’s IMAGINE Booth #3205 to discover the value everyday.
Real Strength.
Real Advantages.
5
6 R E A LTO R ® M a ga z i n e S h ow Da i l y
O c t o b e r 3 0, 2 0 0 5
R E A LT O R . C O M
BOOTH 3205
Make the customer connection
THEATER
Sunday
10:30 A.M.
Pin Contest Drawing
11:00 A.M.
Building High
Performance: in Your
Self and Your Business
Leif Johnson, The Pacific Institute
11:30 A.M.
Self-Defense Techniques
to Protect Yourself
Jim LaValley, broker,
LaValley Real Estate
12:00 P.M.
Will the Bubble Burst?
Dolf de Roos, Ph.D., best-selling
author and real estate investor
How Neighborhood Reports
Give You a Competitive Edge
e-Neighborhoods
1:00 P.M.
Simplify Your Next Home
Improvement Project Lowe’s
1:30 P.M.
REALTOR® Efficiency
with RELAYTM Online
Transaction Management
RELAYTM
2:00 P.M.
Be a Red Hot Rookie!
Chris Leader, trainer,
Leader’s Choice
shelter for more than 1 million
people worldwide. Now at work
in 100 countries, we are building
a house every 26 minutes.
Local Habitat affiliates coordinate house building and select
partner families. Habitat houses
are purchased by the homeowner
families. Three factors make the
houses affordable to low-income
LOW COST TO CONSUMERS,
LOWER FEES FOR YOU
3:00 P.M.
The Art of Staging: Your
Home-Selling Profit List
Peggy Selinger-Eaton, owner,
Peggy’s Corner
3:30 P.M.
What is GPS and
Why Do I Need It?
Jim Casey, Nextel/Sprint
4:00 P.M.
Protect Your Identity
Karen Trimmer, RVP,
Chase Card Services
REALTOR Benefits
Partners Meet these partSM
ners at Booth 3205 today.
11:00 A.M.
American Home Shield
11:30 A.M.
The Pacific Institute
12:00 P.M.
ZipForm
12:30 P.M.
Talking House
1:00 P.M.
e-Neighborhoods
2:00 P.M.
RELAYTM Transaction Management
Nextel/Sprint
Habitat for Humanity International is a non-profit, nondenominational Christian housing organization. We welcome
all people to join us as we build
simple, decent, affordable houses in partnership with those who
lack adequate shelter. Since
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REALTORS® you enjoy many
special benefits that help you
prosper in real estate—everyday purchasing solutions on a
variety of business products and
services through the REALTOR
Benefits program, access to
world-class speakers and trainers like those appearing at this
year’s Conference, and the political power of one of the country’s
strongest trade associations.
Remember, REALTOR.com is
your Web site, designed to help
you sell more real estate. Use it
to the max! To learn about the
many benefits of REALTOR
.com, stop by Booth 1405.
SM
repay the no-profit, no-interest
mortgage; and their willingness to
work in partnership with Habitat.
Since 2000, NAR and Habitat
for Humanity have been working together through a formal
partnership
to
encourage
REALTORS® to get involved
with Habitat in their local communities. Again, this year, NAR
has sponsored the construction
of a Habitat home during its
Annual Conference. Stop by
Booth 3401 to get involved.
N A R P U B L I C AWA R E N E S S C A M PA I G N
2:30 P.M.
FedEx
The automatic posting of your
listings on REALTOR.com also
provides you with a powerful
prospecting and presentation
tool. When you make a marketing presentation, you can offer
to feature a client’s home on
REALTOR.com, giving them
more visibility and you a higher
level of service to offer. The site
also provides REALTORS® with
free online marketing tools and
training that will help them propel their businesses to a new level.
In addition, REALTOR.com is
helping REALTORS® enhance
the effectiveness of their marketing by conducting a series of
Real Estate Marketing Expos
throughout the country. These
free seminars are designed to
help you develop an up-to-theminute marketing strategy that
instantly attracts today’s Internetbased buyers and sellers. To find
out about an upcoming seminar
in your area, go to www.realestate
marketingexpo.com.
As a member of the NATIONAL
ASSOCIATION
OF
H A B I TAT F O R H U M A N I T Y I N T E R N AT I O N A L
12:30 P.M.
3:00 P.M.
As a benefit of NAR membership, did you know you get all
your listings posted and in front
of more than 7 million potential
buyers every month at REALTOR
.com? REALTOR.com gives you
the unique competitive advantage of advertising your listings
on the most visited real estate
site on the Internet. And you can
leverage REALTOR.com even
more by incorporating the
REALTOR.com marketing system to secure more listings, sell
homes for more, and promote
yourself and your brand. Go to
http://resource.REALTOR.com
to find out how.
SellSmart® Real Estate is a
full-service, low-fee franchise
realty company dedicated to
providing consumers with
exceptional real estate services at a reasonable cost. SellSmart® currently has about
60 offices, primarily in
California and Nevada. However consumer demand has
prompted the company to
begin offering franchises
nationwide.
“Our goal is to open 200
storefronts over the next 12
months,” says CEO Lynda
Cook, “and to that end, our
corporate support team is
wholly committed to the success of each of those offices.”
Because SellSmart ® Real
Estate is a relatively new,
quickly growing franchise,
the initial franchise fee is
still quite reasonable at
$12,500 for the first storefront. Attractive area development programs are also
available for established
brokers who wish to build
the SellSmart ® brand in
larger market territories. To
support its new franchisees,
SellSmart® has just opened a
corporate training center and
revamped its Web site to promote lead generation.
In their January 2003
report “Real Estate Confronts
Profitability,” industry consultants Stefan Swanepoel
and John Tuccillo point out
that the traditional broker
model is “insufficient to sustain a business unless the
broker can marshal a large
volume of transactions.” They
recommend that real estate
brokers look toward new
business models as opportunities to grow their businesses in the future.
SellSmart ® Real Estate
offers brokers a more efficient business model and
effective marketing tools to
serve cost-conscious consumers.
For more information, go
to Booth 2518. Or contact
Lynda Cook at 760/727-7171
or Lynda@SellSmartReal
Estate.com.
NAR’s message:
contact a REALTOR®
“Buying a home for the first
time? Make sure the first person
you call is a REALTOR.®”
“When we decided to sell our
house, the first thing we did was
call a REALTOR.®”
“Leasing a commercial business
property is a complicated, timeconsuming process. Calling a
REALTOR® should be the first
thing you do.”
Comments like those above
from people talking about the
benefits of working with a
REALTOR ® are the heart of
this year’s REALTORS® Public
Awareness Campaign. The goal
of the campaign, now in its
eighth year, is to help millions
of potential homebuyers, sellers and commercial business
owners understand the value
REALTORS® bring to any real
estate transaction.
This year’s ads were designed
to position REALTORS® as the
first point of contact as well as
to encourage consumers to ask
if their sales associate is a
REALTOR.® New this year, we’ve
extended our commitment to
reaching the ever-growing Hispanic market with our first-ever
Spanish-language television ad.
How will consumers know
you’re a REALTOR® and not
just a licensed agent? Wear
your REALTOR® pin with
pride! If our marketing team
spots you wearing your REALTOR® pin out in San Francisco
this week, your name will be
entered into a drawing for a
brand new flat screen TV and
other prizes. Pick up your free
REALTOR® pin at either the
Public Awareness Campaign
Booth in the corridor between
the two Expo halls or at
NAR’s Booth 3205.
Research from NAR’s 2004
tracking study shows that the
public’s recognition of the campaign rose to 71 percent and that
consumers’ preference for working with a REALTOR® has
increased from 58 percent in
2000 to 72 percent today.
According to a new brand valuation study, the REALTOR®
brand generates an average of
$32,000 in incremental income
for every REALTOR® during his
or her membership in NAR. The
study calculated the marketplace
advantage of the REALTOR®
brand above and beyond all other
benefits of NAR membership.
WITH LANDAMERICA’S COMMITMENT TO SERVICE,
CLOSINGS WIND UP SMOOTHLY EVERY TIME.
If that ticking you hear is the sound of another frantic closing countdown,
it’s time to consider all that LandAmerica can do to make your transactions
trouble-free from start to finish.
With the title underwriting strength of Commonwealth, Lawyers Title,
and Transnation, a subsidiary network of more than 800 company offices and
the support of over 10,000 agents, LandAmerica has you covered—from title
and escrow to inspections, appraisals to credit reports, flood certification to
home warranty. And with over 125 years as a premier provider of real estate
transaction services, LandAmerica also has the experience you can trust to
make every closing smooth and predictable.
So before the stress of racing against time really gets to you, why not
get in touch with your local LandAmerica office today? Because with all you
have to do—and all that we can do to help—it definitely won’t be a minute too
soon. To locate a LandAmerica office near you, visit www.landam.com or call
LandAmerica Customer Service, toll-free at 800-446-7086.
©2005 LandAmerica is a registered trademark of LandAmerica Financial Group, Inc.
8 R E A LTO R ® M a ga z i n e S h ow Da i l y
O c t o b e r 3 0, 2 0 0 5
PA L M ®
R E A LT O R ® T E A M S T O R E
Treo smartphone:
an office in your hand
TM
Palm® smartphones and
handhelds make client
and listing information
accessible to the real
estate professional at all
times. By delivering intelligent
phone communication and
instant access to customer and
property information on the go,
Palm Treo™ smartphones offer a
significant competitive advantage
to sales associates in the field.
According to the NATIONAL
ASSOCIATION OF REALTORS®
2004 REALTORS ® and Technology Survey, 95 percent of those
surveyed use a cellphone and 40
percent use a handheld computer.
Treo smartphones combine these
technologies to make an even
more compelling mobile information access solution. The smartphones provide wireless, in-hand
MLS access, mobile client man-
agement to keep in touch
and build referrals,
mortgage loan and other
financial calculators, email and messaging for
fast responses during the transaction cycle, and digital photo and
video capture to show to clients
and customers. The Treo smartphone effectively becomes the
sales associates’s wirelessly connected office on the go, helping to
serve clients and customers more
effectively and close deals faster.
“Yesterday, as I toured at least
35 properties and had up to a
dozen potential clients looking for
properties, not only was I able to
keep in touch via direct e-mail,
but I had my entire contact and
listing database with me on my
Treo smartphone,” said Bradford
Whitaker, broker at Pacific Union
/GMAC Real Estate in San
TM
TM
THOMSON LEARNING
Free help with
your recruiting
Effective recruiting is the
lifeblood of every profitable real
estate office. Successful managers recruit all the time and are
forever trying to find more efficient and economical methods.
Thomson Learning has a free
turnkey solution for brokers and
franchises to accelerate their
recruiting efforts. Recruiting
Management System uses the
power of the Internet to implement a consistent, ongoing
recruiting strategy at no cost.
RMS includes comprehensive
reporting, management, and
communications capabilities—
all in one integrated database
application. RMS allows you to
capture potential hires before
they become licensed salespeople
and have exclusive access to them
from the moment they register to
the time they complete their prelicense education. The foundation
of RMS is the Education Referral
Network, which links you directly
to the nation’s largest approved
real estate licensing school.
The key benefits and features
of the Recruiting Management
C R B D AY
Boost your bottom line
Always a highlight of the NAR
Conference & Expo, this year’s
CRB Day, Sunday, Oct. 30,
2005, is dedicated to helping
you enhance your sales associates’ performance, enrich your
business, and positively impact
your bottom line! The sessions
commence with “Sales Leadership—Unleashing the Potential
for Growth” from 10-11:30 a.m.
with speakers Marcie Roggow,
ABR/M , CCIM, CRB, CRS®,
GRI, and Linda Stimac, CFP.
This lively session will examine
the dramatic changes in buying
SM
and selling behavior in the 21st
century and focus on the skills
practitioners need to make the
transition from transactional to
advice-led selling.
From 1–2:30 p.m., “Aligning
Your Agent Development System
for Increased Profitability” with
Carla Cross, CRB, shows you
how to integrate recruiting,
selecting, training, coaching, and
retention under a cohesive, congruent salesperson-development
PROUD TO BE A REALTOR®
Francisco. “In addition to the contact information, each client has
an entire profile entered into my
Outlook, which is synchronized to
my Treo. I no longer find myself
making special trips back to the
office to respond to e-mail or
voicemail. Using the Treo smartphone allows me to service more
clients at a higher quality level and
a faster pace than ever before.”
Please visit Palm® at Booth
3223 to learn more about working with Treo smartphones and
Palm®’s full line of mobile computing solutions. You can also enter
to win a free Treo smartphone
of your own. Additionally, Palm®
is presenting at the Technology
Learning Center with daily Treo
650 classes focusing on real estate
solutions for both beginning and
advanced users. (See Conference
program for details.)
TM
TM
TM
TM
TM
System are:
It’s free! You can start today.
■ It puts you in control. You
manage your prelicense recruiting candidates by using
your Web site as the gateway
to the ERN.
■ It’s private. You have exclusive access to your prelicense
recruits’ contact information.
■ It’s automated. Our RMS
was created specifically for the
management of real estate
recruits.
■ It’s real time. You have access
to each prelicense recruit’s
progress through the course.
■ It’s validated. Our courses
produce high first-time pass
ratios on state exams.
Stop by Booth 3943, call
800/860-7479, or visit www
.computaught.com for more
information.
■
system. You’ll also receive tips on
evaluating your recruiting.
Round out the informationpacked day with “60 Sales Tips to
Energize Your Sales Meetings,”
presented by John D. Mayfield,
ABR/M , CRB, e-PRO®, GRI.
This session, from 3–4 p.m., will
show you how to make sales
meetings a draw for associates
rather than something to avoid
at all costs. You’ll learn ways to
develop dynamic meeting topics
and suggestions on using technology to make meetings more
effective and fun.
Also be sure to visit the Booth
3518 to see the great array of
new products and services CRB
has for you.
SM
You’re proud to be a REALTOR®, proud of the high ethical
standards and professional
integrity the name represents.
Show your pride—and impress
clients and customers with
business products bearing the
REALTOR® logo. Be sure to
stop by the REALTOR® Team
Store (Booth 3205) to check
out all the new items. We have
many exciting new polo shirts
and sweaters, a shiny 14K gold
pin, a new USB memory stick
for the high-tech buyer, and a
new REALTOR® stapler, just to
name a few. In addition, we’ll
have a closeout section with
deeply discounted prices on
numerous discontinued items.
The REALTOR® Team Store
stocks more than 100 items
with the REALTOR® logo for
immediate shipment. Make
sure you show everyone you’re
a “Sponsor of the Word
‘Home’” by wearing and using
REALTOR® logo merchandise.
Some other top sellers you
won’t want to go home without include
■ REALTOR® House
CellMate dashboard
cell phone holder . . $ 3.95
■ REALTOR® on-thego jotter with pen . . $ 4.99
■ REALTOR® Papermate Imagination pen
in gift capsule . . . . . . $ 7.99
■ REALTOR® poly
legal file folder . . . . . $ 9.99
■ REALTOR® Parker®
Premier Ball pen . . . $19.95
■ REALTOR® pins,
5/8 inch . . . . . . . . . . $ 7.95
■ Magnetic REALTOR®
pins, 5/8 inch . . . . . $ 8.95
■ REALTOR® pins,
1 inch . . . . . . . . . . . . $ 7.95
■ Magnetic REALTOR®
pins, 1 inch . . . . . . . . $ 8.95
■ REALTOR® earrings $12.95
All items can be purchased
at the Expo, online at www
.realtorteamstore.com, or by
phone at 888/750-3343.
H E W L E T T- P A C K A R D
Technology just for
real estate
HP is a technology-solutions
provider to consumers, businesses, and institutions
globally. The company’s
offerings span IT infrastructure, global services, business and home computing,
and imaging and printing.
HP understands the real
estate industry and is designing products and services for
the unique needs of this market. HP is also making its
diverse product line available
in multiple channels so that
real estate professionals can
buy when and how they like
to buy. Through the company’s Real Estate Solutions
Web site, www.hp.com/go/real
estate, HP offers constant,
24/7 access to technology
solutions and resources for
real estate professionals. This
robust, industry-specific site
includes information on
■ Discounts on HP products available to NAR
members through the
REALTOR BenefitsSM
Program
■ Product-buying guides
■ Best-selling products
■ Business services
■ HP’s real estate enewsletter, HP Technology at Work, Real
Estate Edition. This free
e-newsletter provides
the latest money-saving
promotions, expert
advice, and articles.
2005 REALTORS® Conference & Expo attendees can
also learn about the HP Real
Estate Marketing Assistant
software. This software is
designed specifically for real
estate professionals who
want to create distinctive,
professional-looking printed
materials. The software also
makes it easy and inexpensive to publish custom marketing materials.
Stop by Booth 805 and see
a demo of the latest product
and solutions offerings,
including mobility and printing and imaging server products. HP employees and an
industry expert will be available to answer your questions. There’ll also be giveaways. Plus, we’ll share the
results of our Real Estate Top
Technology Producers contest. To order products call
800/888-8177 and mention
discount code NAR1.
O c t o b e r 3 0, 2 0 0 5
You spend 80 hours a week matching
people to homes. Don’t spend another
minute matching them to a lender.
At Chase Home Finance we understand the importance of a great customer
relationship, that’s why we give your customers the same high level of attention
you do. Plus, Chase offers a wide array of mortgage solutions including:
•
Fixed and Adjustable Rate Mortgages
•
Jumbo and Super Jumbo Home Loans
•
Interest Only
•
FHA/VA
•
Low down payment programs
•
Loans for clients with less than perfect credit and more.
Don’t spend another minute finding the perfect lender, call Chase today.
Visit us at booth #605 and find out why you will never need another
lender or visit us on the web at http://homeloan.chase.com to find the
nearest mortgage branch.
For referral sources only and not for distribution to consumers. This is not an advertisement to extend consumer credit as defined in Regulation Z, Section 226.2 For down payments less than 20% (loan to value ratios in excess of 80%),
Mortgage Insurance (MI) is required and MI charges apply. All loans are subject to credit and property approval. Program terms and conditions are subject to change without notice. Not all products are available in all states or for all loan
amounts. Other restrictions and limitations apply. © 2005 JPMorgan Chase & Co. All Rights Reserved. 2A-7567B 08/05
9
1 0 R E A LTO R ® M a ga z i n e S h ow Da i l y
O c t o b e r 3 0, 2 0 0 5
ST E WA R T
Stewart is miles ahead
Stewart’s
technology-driven
services aren’t just aimed at real
estate sales associates and brokers. When it comes to creating
a better closing experience, we
go the distance for all parties
involved with innovative solutions, personal attention, and
unrivaled experience.
IN INTEGRATED SERVICES
From the moment a developer
has an idea for a property until
after a buyer and seller leave the
closing table, Stewart is there to
enhance the real estate transaction process. You can get everything you need from one point
of contact with our full-service,
one-stop approach. We offer
■ Transaction management
■ Electronic closing
■ Online title services
■ Origination through postclosing mortgage information
■ Aerial images and parcel maps
■ Comparable market analysis
■ Assessor-based data
■ Marketing labels
IN ONLINE TRANSACTION
MANAGEMENT
There’s a reason knowledgeable
real estate professionals have
relied on Stewart’s SureClose®
online transaction management system to manage 1 million real estate transactions
successfully. More than ever
before, consumers rely heavily
on the Internet for banking and
shopping. And the real estate
industry isn’t immune to this
trend. Reach out to Internetsavvy consumers who start
their home search online with
an online transaction-management system that makes closing
convenient and easy. Let
SureClose fuel your online closing strategy.
IN ELECTRONIC CLOSING
If you thought electronic closings couldn’t happen in your lifetime, think again. We’ve already
facilitated electronic closings in
Texas and California with our
eClosingRoom technology, fully
integrated into SureClose® online
transaction management. This
advancement cuts the time
spent at the closing table, making closings faster and more efficient. Learn more in tomorrow’s
REALTOR® Magazine Show Daily
about how buyers and sellers use
the most innovative Stewart
technology to electronically initial and sign closing documents
quickly and conveniently—at a
time right for them. Or stop by
Booth 1117 to get all the details
in person.
C A L C U L AT E D I N D U S T R I E S
Financial calculations for every transaction
Calculated Industries’ line of
Qualifier Plus® residential and
commercial real estate finance
calculators and training programs make the tough task of
calculating key transaction figures a snap. Just stop by Booth
3730 to see how you can
crunch numbers with ease.
The Qualifier Plus IIIx provides complete payment solutions, amortization, and buyer
prequalifying
calculations.
With this tool, it’s a snap to
compute rent vs. buy comparisons, estimated tax savings,
and appreciation. A prequalifying feature calculates the
affordable price range for pro-
perties based on the buyer’s
income. A few keystrokes quickly show PITI payment and present “what-if ” scenarios. These
calculators solve for interestonly payments and calculate
combo loans (80/20, 80/10/10,
and 80/15/5), showing options
for buyers seeking low-downpayment financing or other
loan choices.
The Qualifier Plus IIIFX is
available in hand-held and
desktop models. This calculator includes all the features
and benefits of the Qualifier
Plus IIIx. Additionally, it solves
for multiple cash flows, internal rate of return, and net pres-
ent and net future values.
To make our calculators even
more user friendly for real
estate professionals, Calculated
has developed Success Kits
training supplements to the
Qualifier Plus calculators. The
packages combine the Qualifier Plus IIIx or the Qualifier
Plus IIIFX calculator with a
quick-start tutorial CD and a
comprehensive workbook. The
Qualifier Plus IIIFX calculator
is required for the commercial
training modules.
The Qualifier Plus Training
Program has been produced to
support training for the real
estate and mortgage indus-
tries. The program includes an
instructor’s manual, workbook,
overhead transparencies, and
how-to guides, as well as
quick-start tutorial, PowerPoint®, and material CDs. Also
available is ProjectaCalc, which
allows the instructor to
demonstrate calculator keystrokes and solutions using an
overhead projector. The training program is also formatted
for continuing education submission. The products are
available through local real
estate boards or Calculated
Industries. Call toll free:
800/854-8075,
or
visit
www.calculated.com.
R E A LT O R ® U N I V E R S I T Y
What’s new at REALTOR® University?
Imagine meeting your continuing education goals or
earning a designation from
the comfort of your home
office. You can make it happen by joining the scores of
real estate professionals who
participate in REALTOR ®
University, NAR’s online
education service.
REALTOR ®
University
courses are developed by real
estate educators and delivered via the Internet. This
“virtual classroom” option
has struck a chord with busy
REALTORS ®. Registrations
in the first half of 2005 are
60 percent higher than last
year at this time.
“The quality and range of
course offerings, together
with the convenience and
flexibility online learning
presents, are real benefits to
our members,” says Audrey
Smilgys, manager of education services, NAR.
Participants attend class
when and where it’s convenient—at home, at work, 24/7.
Students can select from
courses running from one to
15 hours based on the topic.
All sessions have a schedule
of readings and assignments
you must fulfill, but the sessions are self-paced so you
can complete the coursework
according to your schedule.
Questions for the instructor? Raise your hand via email.
Care to discuss something
with the class? Post an opinion
to the online discussion board.
New real estate professionals
enjoy Mark Leader’s “Red Hot
Rookie,” an eight-hour course
that has new sales associates
up and running in 30 days. His
“Maximum Velocity” series is
also very popular.
Look for these new online
courses by 2006.
■ Fundamentals of
Commercial Real Estate
■ Resort and Second Home
Markets Certification
■ Land 101: Fundamentals
of Land Brokerage*
■ Tax-deferred 1031
Exchanges*
■ Agricultural Land
Brokerage and Marketing*
REALTOR® University courses are as challenging as in a
traditional classroom.
“You have to be disciplined,”
says Smilgys, “but have you
ever met a successful REALTOR® who wasn’t?”
Take a REALTOR ® University campus tour! Stop in at
the kiosk at NAR’s IMAGINE Booth 3205, or visit
www.REALTOR.org/Realtor
University and take advantage of a Conference-only
discount on online course
“Red Hot Rookie.” Sale price
is $175 (regularly $195). Sit in
on the “Be a Red Hot Rookie,”
presentation, Sunday, Oct. 30
at 2 p.m. at the IMAGINE
Theater in NAR’s Booth
3205.
* Courses that lead to the Accredited Land Consultant
(ALC) designation
LEXMARK
PRESENTATION
PRINTING
Printing makes a big difference in the presentation of your business.
With Lexmark’s printing
devices, you can create
professional documents
to impress all customers.
Lexmark, a REALTOR
Benefits Program partner, offers special savings
to REALTORS®. These
include up to 30-percent
savings on Lexmark printers and supplies purchased online at www
.lexmark.com/nar. During
the 2005 REALTORS®
Conference & Expo, Lexmark is also offering free
shipping.
One of the products featured in Lexmark’s booth is
the C510. This color laser
printer offers powerful
performance with quick
print speeds up to eight
pages per minute in color
and 30 pages per minute
in black and white. The
C510 has professionalquality printing with up to
2400 image quality and a
robust 500MHz processor
to handle graphics and
images for brochures, flyers, and other business
documents. Color printing
changes a boring document into an interesting
sales or presentation piece.
Another top Lexmark
product is the X7170 Allin-One printer. This
inkjet product saves you
space and money because
it prints, scans, copies,
and faxes—all from one
machine. The X7170 includes Lexmark’s exclusive Productivity Suite
software, which allows
you to quickly find, manage, and distribute documents. This printer also
offers impressive capabilities, including print
speeds up to 22 ppm in
black and white and up to
15 ppm in color, onetouch PC-free copies, a
scanner equipped with a
50-page document feeder,
a stand-alone black-andwhite fax machine, and a
PictBridge port so that
you can print directly
from your digital camera.
With so many great
products and offers for
REALTORS®, Lexmark
should be your first choice
when you’re purchasing
your next printing device.
SM
Comcast is
in the House!
Find out how Comcast can raise the roof
on your service to clients.
Check us out in booth #1931 at the National Association of
®
REALTORS Expo from October 28-31, 2005 for demos and great offers
on our latest entertainment and online services. And, see how to pass
on the special savings to your clients.
© 2005 Comcast Cable Communications, LLC. All rights reserved. Comcast is a registered trademark of Comcast Corporation or its subsidiaries. All other trademarks are the property of their respective owners.
O c t o b e r 3 0, 2 0 0 5
DELL INC.
Great savings on great computing
For more than 20 years,
Dell has revolutionized
the technology industry
to make computing
accessible to customers
around the globe, from
small business to large corporations, institutional organizations to individual consumers.
Because of Dell’s direct sales
model—and the industry’s
response to it—information
technology is more powerful,
easier to use, and more affordable, giving customers the
opportunity to take advantage
of powerful new tools to
improve their businesses and personal lives.
Dell Inc. is a trusted
and diversified information-technology supplier
and partner and sells a comprehensive portfolio of products and
services directly to customers
worldwide. The direct model
allows us to build every system to
order and offer customers powerful, richly configured systems
at competitive prices.
Through NAR’s REALTOR
Benefits
Program REALSM
S E L L S T A T E R E A LT Y S Y S T E M S N E T W O R K
Central processing
yields big profits
Sellstate Realty Systems
Network Inc., a real
estate franchise business
founded by CEO Art
Darmanin and President
Neil Cresswell, offers a real
estate system that delivers
unlimited growth potential
and benefits to both brokers and
real estate sales associates.
Sellstate’s centralized processing system liberates brokers
from the day-to-day burden of
paper management characteristic of so many real estate offices.
The centralized processing system frees brokers to concentrate
time and energy on assisting and
guiding sales associates.
Sellstate prides itself
on broker support and
emphasizes
recruitment training and technological solutions to
increase
profitability.
Sellstate’s streamlined
solution to office layout and
design reduces overall operating
overhead and increases functionality. This innovative approach to
real estate has catapulted
Sellstate into one of Florida’s
fastest-growing real estate companies. Currently, there are 34
franchises representing more
than 750 agents. Sellstate Realty
has offices located in Texas, New
Jersey, Nevada, and Florida.
TORS® can take advantage of
incredible savings on smallbusiness technology, including
the latest in mobile technology
and a complete range of reliable, affordable—and portable
—printers.
Dell understands that not all
businesses are alike, which is
why we offer a range of notebooks to meet a variety of business needs. Whether you’re in
search of the latest features at
the right price or you require a
stable platform for a companywide rollout, Dell has a note-
Sellstate’s 100-percent commission concept grants the sales associates entrepreneurial and financial independence. As a member
of the Sellstate family, practitioners have access to educational and
marketing materials designed to
increase profitability and professionalism. Educational seminars
are scheduled on a monthly basis.
The corporate Web site, www
.sellstate.com, has been designed
to offer “one-stop shopping” to
both the public and Sellstate salespeople. Real estate practitioners
have access to a password-protected intranet that displays numerous marketing materials, free Web
pages, and personalized e-mail.
Sellstate University offers online
video and multimedia training.
If you’re interested in an
extremely profitable brokerage,
then it’s time to look seriously at
Sellstate. Drop by Booth 721 to
learn more.
R E L AY TM T R A N S A C T I O N M A N A G E M E N T
Online transaction management
RELAY TM Transaction Management is here. Get a preview of
how this exciting new system can
increase your efficiency and simplify your deals on Sunday, Oct.
30, at 1:30 p.m. in the NAR
Imagine Theater, Booth 3205.
Attendees at the RELAYTM presentation can enter a drawing for
a free one-year subscription to
RELAYTM Transaction Management (a $149 value!).
During this presentation, you’ll
discover how RELAYTM’s secure,
customizable transaction Web site
will let you connect with clients
and customers in a whole new
way. You can see for yourself how
RELAYTM can provide 24/7 access
to documents and communications. This continual connectivity
means fewer delays and faster
results, no matter how many
schedules you accommodate.
RELAYTM also provides timesaving productivity with direct
connection to ZipForm® and
WINForms® electronic forms.
One-click forms integration
means less typing or document
scanning, eliminating data entry
errors. Visit either the ZipForm®
Booth 3719 or RELAYTM Booth
3627 to learn how simple it is to
move forms to RELAYTM.
Demo sessions are offered at
the RELAYTM booth and at the
REALTOR® BenefitsSM Kiosk in
the NAR Booth 3205. In one
brief demo, learn to set up a
transaction Web site with custom branding, add forms, and
assign roles and permissions to
the transaction participants.
When clients and other parties
log in to view the transaction, the
screen features not only a profile
of the home, but also salesperson
photos and the broker brand.
EXPO attendees are eligible
for an introductory special.
Order a one-year RELAYTM subscription for $149 and receive
the add-on CD-ROM module (a
$79 value) free! With the CD
module, you can hand clients
and customers a memorable
closing package on a single CD
or archive closed transactions.
For information when you get
home, visit www.rebt.com, or
phone 866/736-REBT.
RELAYTM is the REALTOR®centric system, developed in
partnership with NAR and with
the input of leading practitioners.
book to suit your needs and
budget. Choose from two notebook lines—LatitudeTM and
InspironTM—both offering everything from desktop replacements to ultramobile travel
companions. For more information or to help you choose
the notebook that’s right for
you, visit the Dell Notebook
Learning and Solution Center
at www.dell.com/smb/NAR.
To take advantage of your NAR
REALTOR Benefits discount,
go to the special NAR section of
the Dell Small Business Web site
SM
(www.dell.com/smb/NAR) to
customize the systems and
printers you need to fuel your
business. When you’re ready to
purchase, call your dedicated
sales representative at 877/
648-3355 to place your order
(Mon.-Fri. 7 a.m.–8 p.m. CST
or Sat. 8 a.m.–5 p.m. CST).
Your sales representative will
apply your NAR member discount to your order.
At the 2005 REALTORS®
Conference & Expo, please visit
us at Booth 3405 for your
chance to win a Dell Axim X30.
A LA MODE
A Web site that works
Looking for a Web site that
actually gets results? Swing by
Booth 2237 and check out
Agent XSites by a la mode.
You can’t miss us. Just look for
the Porsche Boxster convertible
we’re giving away at the Expo.
Register to win when you testdrive an Agent XSite. You’ll see
these sites outperform their higher priced competitors. Just like
the Porsche, Agent XSites produce
the professional image and
results you demand. Find out firsthand why Agent XSites are helping thousands of real estate professionals get more closings than
any other Web-site solution.
MAGNET STREET
A SURE-FIRE PROMOTION
I’m sure you know MagnetStreet as a provider of attractive and affordable magnets
for real estate and mortgage
professionals. But this year,
we have some great new marketing ideas that’ll help you
use our magnets to take your
business to a new level. Visit
us at Booth 1915 to get inspiration and pick up free samples of our latest offerings.
Because we understand the
demands on your time as
business professionals, this
year we have begun a new
mail-fulfillment service for
several of our magnets,
including 2006 calendar
magnets. You can still choose
from hundreds of layouts and
designs and customize the
magnet with your photo and
personal contact information.
But now we affix each of your
magnets to a 6- x 9-inch fullcolor holiday postcard and
mail it out using the address
list you provide. This service
will save you time and money
around the busy holiday season, keeping your name and
face in front of your clients
and potential customers.
Another great new product
for the 2005-2006 marketing
year is the Fridge Pad, a smart
and practical tool that moves
the wall calendar to the
fridge. The cover and the 12
month-to-month pages are
printed in full color and are
held in a black vinyl holder
with magnetic corners on the
back to secure it to the fridge
or other metal surfaces. Each
page has ample space for jotting down appointments,
birthdays, and other important events. Your photo and
contact information will be
featured on each page to
increase your visibility. This
product is available in two
attractive editions.
MagnetStreet supplies quality products at competitive
prices—satisfaction guaranteed. We also offer friendly,
efficient customer service.
You’ll receive a 10-percent
discount and free shipping on
all orders placed at the Conference. Visit us at Booth
1915. Or order at 800/7888633.
7
www.AllYourListingsInFrontOf
7MillionPeopleAMonth.com
Make the connection at www.REALTOR.com
We created REALTOR.com® to bring REALTORS® and
consumers together everywhere, every day. Those millions of
visitors each month make it the most popular real estate
site in the world. Consumers know it’s the only place where
they can search your listings and find nearly every home on
the market. Best of all, as a member, your listings get
posted for free. Of course, you always have the option to
enhance your listings for premium Web exposure. Go to
www.MySiteREALTOR.com or visit booth #1405 to see how
the #1 real estate site works for you.
Real Strength.
Real Advantages.
O c t o b e r 3 0, 2 0 0 5
Congratulations to the 2005 S
Alabama
Richard P.
VanValkenburgh, Jr.
ABR, CRB, CRS, GRI
Alaska
Dave Feeken
CRS
Arizona
Tim Hatlestad
CCIM
Arkansas
Sharla Lau
ABR, GRI
California
Jim Hamilton
CRS
Colorado
Victoria A. Burns
ABR, CRS, GRI
Hawaii
A. Joel Criz
CCIM, GRI
Idaho
L. Jill Stone
ABR, CRS, GRI
Illinois
Toni Sherman
ABR, CRS, GRI
Indiana
Susan Graves
CRS, GRI
Iowa
David L. Bert
ABR, CRS
Kansas
Delores M. Dalke
CRB, CRS, GRI
K
Minnesota
Lynn Leegard
GRI
Mississippi
Jim Conerly
CCIM
Missouri
Diana L. Sutherland
GRI, LTG
Montana
Ray Atteberry
CRS, GRI
Nebraska
Kevin T. Rhodes
CCIM
Nevada
Charles Kitchen
CRS
K
Ohio
Judy Conklin
ABR
Oklahoma
Terry G. Gartside
CRB, GRI
Oregon
J. Paul Tuttle
Pennsylvania
George A. Naylor
GRI
Puerto Rico
Ligia Hernandez
CIPS, CRB, CRS
Utah
Michael Sloan
CCIM, GRI
Vermont
Sonja Stevens
ABR, CRB
CRS, GRI
Virgin Islands
Christie O’Neil
CRB, CRS, GRI
Virginia
Jack O’Donohue
O c t o b e r 3 0, 2 0 0 5
15
State REALTORS of the Year!
s
®
Connecticut
Mark Foreman
Delaware
Richard Brogan
ABR, CRS, GRI
District of
Columbia
Scott M. Johnston
Florida
Tom Salomone
Georgia
Ronnie Perry
GRI
Guam
Anthony R. Godwin
Kentucky
Kenneth W. Warden
CRS, GRI
Louisana
Connie Kyle
ABRM, CRB,
CRS, GRI
Maine
Donald J. Plourde
ABR, CRB, CRS,
e-Pro, GRI
Maryland
Elsie M. Herbst
CRS, GRI
Massachusetts
Gary Rogers
ABR, CRS
Michigan
Sheri M.
Sutherby-Fricke
ABR, CRS
New Hampshire
Kathy M. Corey-Fox
New Jersey
LuAnn Kidd
ABR, CRS, GRI
New Mexico
J. Wes Graham
CRB, CRS, GRI
New York
Joseph L. Canfora
CRB, CRS, GRI
North Carolina
Allan R. Dameron
GRI
North Dakota
Ann Cichy
CRS, GRI
Tennessee
Doug Collins
Texas
Louise Hull
ABR, CRB,
CRS, GRI
Rhode Island
Susan P. Moore
CRB, CRS,
e-Pro, GRI
Washington
James Harris
ABR, CIPS,
CRB, CRS, GRI
South Carolina
South Dakota
John D. Rinehart, Sr. Andrew Mahowald
CCIM, CRB,
GRI
CRS, GRI
West Virginia
Kathryn L. Martin
ABR, CRB, GRI
Wisconsin
Kitty Jedwabny
CRB, CRS
Wyoming
T.R. “Bob” Snowden
ABR, GRI
O c t o b e r 3 0, 2 0 0 5
HARMON MEDIA GROUP
“Printernet”–an approach for every customer
Susie Homebuyer is a young,
technologically savvy businesswoman. She uses the Internet
for everything from checking email to buying groceries. She’s
tired of renting, and she’s ready
for her first home.
Joe Househunter is a retired
teacher ready to enjoy his golden
years. He and his wife enjoy perusing printed material as they go
about their daily routine. They’re
in the market for a smaller home.
What do Susie Homebuyer and
Joe Househunter have in com-
mon? John Real Estate’s twobedroom Cape Cod on Oak Street
would be perfect for them. So
how does John reach both Susie
and Joe if Susie only uses the
Internet and Joe prefers print?
The answer is Harmon Media
Group’s multi-pronged marketing
solution. HMG produces more
than 250 publications nationwide. They’re distributed in more
than 85 percent of metro markets
across the country through the
extensive network of Trader
Distribution Services. HMG combines those publications with
eBooks, an innovative, online
publication service, and Harmon
Homes.com, a powerhouse Web
site that generates more than 1
million page views per week. Also
available are ZipLeads™, a
regionally targeted online adver-
tising program. Together, these
options, along with AdNet and
AdBuilder, form a marketing
solution that delivers unparalleled print and Internet exposure.
HMG’s “printernet” approach
lets the real estate industry reach
consumers of all types, regardless
of media habits. It also helps
HMG’s advertisers optimize the
money they spend on marketing.
That’s critical when you consider
that a Pew Internet & American
Life study found that while about
half of Internet users aged 18-29
1 - 8 0 0 -T H E - S I G N . C O M
Commercial site signs enter the 21 century
ST
Plywood signs on posts are disappearing from the American landscape. They’re being replaced by
their less costly, eye-catching
younger siblings.
These new commercial site
signs are more attractive, more
durable, and less expensive than
traditional site signs. They feature a digitally printed message,
a rigid plastic sign face, and a
decorative PVC frame.
Due to technology advances, 1800-The-Sign.com can print virtually anything on your signs,
including full-color photos, ren-
derings, and logos. Traditional
sign production involves laborintensive setup and numerous
press run-throughs to add colors.
1-800-The-Sign.com uses a new,
computer-driven, digital technique that allows the company to
apply multiple colors at once.
In addition, any special effect
that a computer can produce—
borders, shadows, decorative
flourishes, and so forth—can also
be printed on the sign at no additional cost. Prices start as low as
$85, and there’s no minimum
order required. Sign sizes include
4-foot x 8-foot and 4-foot x 4-foot.
When an order comes in to
1-800-The-Sign.com, graphic
designers give design sugges-
have looked for real estate online,
only about a quarter of users aged
50-64 have done the same.
“It’s all about flexibility. Today’s
homebuyers can’t be reached
with a ‘cookie-cutter’ marketing
strategy,” says Dave Mangold,
HMG’s vice president for business development. “We reach
prospects in the medium that’s
best for them. It’s what our
advertisers need to succeed.”
For more information about
“printernet,” visit Booth 1221, or
call 877/9-HARMON.
tions, produce a complete layout,
and post a full-color design at the
company’s Internet site for customer review. Proofs are also sent
out by fax. Once the customer
approves a layout, the sign goes
into production and is shipped
out the next business day.
An interactive, Internet-based
ordering program allows clients
to order and get instant quotes
online. Signs can also be ordered
by phone at 800/843-7446. Stop
by Booth 1247 to learn more.
PILLAR TO POST
Tops in home inspection
Pillar To Post is the nation’s foremost home inspection company.
Entrepreneur Magazine has consistently ranked Pillar To Post the No. 1
home inspection company in the nation.
Home buyers, home sellers, and real estate professionals coast to coast are
served through a franchise network of professional home inspectors using
the industry-leading computerized CHIRP reporting program. This program ensures our inspectors provide thorough, accurate, and reliable home
inspections. Training, technology, continuous learning, and a comprehensive technical and business support program, including E&O insurance,
means every inspection is backed with knowledge and integrity. Visit our
Web site at www.pillartopost.com, or stop by Booth 3331 to learn more.
R E A LT O R B E N E F I T S S M P U B L I C A T I O N S
INCREASED KNOWLEDGE, BETTER RESULTS
REALTOR Benefits Publications provides quality knowledge products designed
to keep real estate professionals informed and able to make better business decisions. For REALTORS® just breaking into the field, seasoned professionals growing their business, or established brokers running a busy company, REALTOR
Benefits Publications offers research reports, guides, training manuals, and
books with insights from a variety of industry experts, authors, and publishers.
Currently, REALTOR Benefits Publications has more than 100 products that are
increasing the business, marketing, association management, policy, ethics, risk
management, and research knowledge of real estate pros. New products include:
■ Broker to Broker: Management Lessons from America’s Most Successful Real
Estate Companies helps brokers make the most of their business through operations, people and risk management information. This book takes previously
published articles from REALTOR® Magazine and brings them together in one
volume offering marketing, technology, recruiting, and legal insight.
■ NAR’s Education Matrix is a comprehensive listing of all official NAR designations and certifications. The brochure, developed by NAR and its affiliated
Institutes, Societies, and Councils, includes a description of each designation.
REALTOR Benefits Publications bring timely, practical knowledge to help
real estate professionals minimize their risk and maximize their sales.
“At NAR, we offer products to help individuals improve their performance at
all stages of their career,” says Ken Burlington, managing director of REALTOR
Benefits Publications.
Visit NAR’s IMAGINE Booth 3205. A 10 percent discount applies.
SM
SM
SM
SM
SM
Sell more homes
and develop more clients for life.
Visit us at booth #3505 and see how this
FREE marketing system can help build your personal brand!
REALTORS® Conference and Expo October 28 , 29, 30 and 31
© 2005 by Lowe’s. All rights reserved. Lowe’s and the gable design are registered trademarks of LF, LLC.
2005 REALTORS® CONFERENCE & EXPO
October 28–31, 2005
Moscone Center
San Francisco, Calif.
North and South Exhibit Halls
O c t o b e r 3 0, 2 0 0 5
Welcome
The 2005 Expo is
bigger and better than
ever. With almost
600 vendors, Expo
offers you every real
estate product and
service you could ever
need—and a few you
may not have even
thought of. Enjoy!
1031 Exchange Experts LLC . . . . . . . . . 646
10X MediaTM . . . . . . . . . . . . . . . . . . . . . 3230
1-800-The-Sign.com . . . . . . . . . . . . . . . 1247
2-10 Home Buyers Resale
WarrantySM . . . . . . . . . . . . . . . . . . . . . . 812
21st Mortgage Corporation . . . . . . . . . 4501
2nd Home Journal & Specialist . . . . . 1047
360training . . . . . . . . . . . . . . . . . . . . . . 1745
3Cim Inc. . . . . . . . . . . . . . . . . . . . . . . . 3748
702 City Realty . . . . . . . . . . . . . . . . . . . 4249
Accentra® . . . . . . . . . . . . . . . . . . . . . . . . 544
ABetterWay.com . . . . . . . . . . . . . . . . . 3349
AccountTECH . . . . . . . . . . . . . . . . . . . . 3122
Accredited Seller Representative . . 4340
ACIGI Relaxation . . . . . . . . . . . . . . . . . . . 517
ACORN Housing . . . . . . . . . . . . . . . . . 2000
ACUMA . . . . . . . . . . . . . . . . . . . . . . . . . 2423
ADI Execufold . . . . . . . . . . . . . . . . . . . . 4611
Adigida Solutions . . . . . . . . . . . . . . . . 2505
Advanced Access . . . . . . . . . . . . . . . . . 2221
Advantage Printing . . . . . . . . . . . . . . . . 850
Advertising Incentives
& Marketing . . . . . . . . . . . . . . . . . . . 744
AdWriter Inc./AdRight System . . . . . . 1042
Aerials Express . . . . . . . . . . . . . . . . . . 4025
Affiliated Title Management LLC . . . . 1045
Affinity Financial Corporation . . . . . . . 3601
AgencyLogic . . . . . . . . . . . . . . . . . . . . . . 443
Agentdirectlending.com . . . . . . . . . . . 2531
= Prize Drawing Participant
= REALTORS® Cash In & Win
Sweepstakes Participant
O c t o b e r 3 0, 2 0 0 5
19
e 2005 Expo Exhibitors
AgentReminder.com . . . . . . . . . . . . . . 3543
Agent-Savings.com . . . . . . . . . . . . . . . 4239
AgileAgentTM Wireless
MLS Software . . . . . . . . . . . . . . . . . . . . 3341
a la mode inc. . . . . . . . . . . . . . . . . . . . 2237
Alestron Inc. . . . . . . . . . . . . . . . . . . . . . 4524
Allstate Advance Look Building
Inspections & Environmental
Testing . . . . . . . . . . . . . . . . . . . . . . 4633
AlphaLynxIDX.com–Realty Tech
Solutions . . . . . . . . . . . . . . . . . . . . . . . 337
AMACOM Books . . . . . . . . . . . . . . . . . 3540
American Home Mortgage . . . . . . . . . . 539
American Home Shield . . . . . . . . . . . . 3217
American Society of Home
Inspectors . . . . . . . . . . . . . . . . . . . . . 3925
America’s Realty . . . . . . . . . . . . . . . . . . 647
AmeriDream® Inc. . . . . . . . . . . . . . . . . 3634
Ameriquest Mortgage Company . . . . 3645
AmeriSpec Home
Inspection Service . . . . . . . . . . . . . 3212
Anew Inc. . . . . . . . . . . . . . . . . . . . . . . . . 745
ANG/MWGI . . . . . . . . . . . . . . . . . . . . . . 2714
ANTS Software Inc. . . . . . . . . . . . . . . . 3224
Appraiseahome.com . . . . . . . . . . . . . . 2431
ARIS Inc. . . . . . . . . . . . . . . . . . . . . . . . . 1241
Asian Real Estate Association
of America . . . . . . . . . . . . . . . . . . . . 3837
Asset Preservation Inc. . . . . . . . . . . . . 3844
Assist-2-Sell . . . . . . . . . . . . . . . . . . . . . . 323
Association of Energy and
Environmental Real Estate
Professionals-ECOBROKERTM . . . . . . 843
Auto-RETM . . . . . . . . . . . . . . . . . . . . . . . 3210
Avalar Network Inc. . . . . . . . . . . . . . . . 3815
Avery Dennison . . . . . . . . . . . . . . . . . . 4031
Aztec Marking Company . . . . . . . . . . . 2417
Bank of America . . . . . . . . . . . . . . . . . 3805
Bayview Financial Exchange
Services . . . . . . . . . . . . . . . . . . . . . . 3539
Beau Ties . . . . . . . . . . . . . . . . . . . . . . . 4402
Belinda & Company . . . . . . . . . . . . . . . 4127
Bentley American
Property Awards . . . . . . . . . . . . . . . 2137
Bentley Motors Inc. . . . . . . . . . . . . . . . 2139
BeyondMLS.com . . . . . . . . . . . . . . . . . 4145
Bid4Listings/REO.com . . . . . . . . . . . . 4333
Bio Dynamics Intl. . . . . . . . . . . . . . . . . 4102
BizVine Printing Inc.® . . . . . . . . . . . . . . 4137
BlackBerry . . . . . . . . . . . . . . . . . . . . . . . 612
Blake Richards Photography . . . . . . . 4610
Blogging Systems . . . . . . . . . . . . . . . . 3738
Blue Raster BluePoint Maps . . . . . . . 3845
Body Care Resort Inc. . . . . . . . . . . . . . 4615
BornFree® International Inc. . . . . . . . . 3745
Borran Software . . . . . . . . . . . . . . . . . 4034
BravePoint . . . . . . . . . . . . . . . . . . . . . . 2150
The BrickKicker® . . . . . . . . . . . . . . . . . . 4147
Britt Kennedy Signs Inc. . . . . . . . . . . . 3439
Broadwick Corporation . . . . . . . . . . . . 2712
Broker Agent Magazine . . . . . . . . . . . 4436
Broker Agent Speakers Bureau . . . . . 4349
TheBrokerCoach.com . . . . . . . . . . . . . 3118
Brook Furniture Rental . . . . . . . . . . . . 4348
Build Your Own American
Dream Home Ltd. . . . . . . . . . . . . . . . . 542
The Business School for Real
Estate Pros . . . . . . . . . . . . . . . . . . . . 4302
Buyers Fund . . . . . . . . . . . . . . . . . . . . . . 512
Buyers Home Warranty
Company/Best Home
Warranty Company . . . . . . . . . . . . 4401
Calculated Industries® . . . . . . . . . . . . 3730
California Association of REALTORS® .3525
California Blimps . . . . . . . . . . . . . . . . . 3132
CalldemandTM . . . . . . . . . . . . . . . . . . . . 4238
CalSurance . . . . . . . . . . . . . . . . . . . . . . 3531
The Candlewatch® Company . . . . . . . 2722
Captain Notepad . . . . . . . . . . . . . . . . . 4609
Carmel Publishing . . . . . . . . . . . . . . . . 2115
Castle Rock Promotions . . . . . . . . . . . 4518
Castles Magazine LLC . . . . . . . . . . . . . 4426
The CD Guys® . . . . . . . . . . . . . . . . . . . . . 942
CellSignsTM . . . . . . . . . . . . . . . . . . . . . . . 3110
Cellstory Inc. . . . . . . . . . . . . . . . . . . . . 3944
Cendant Real Estate
Franchise Group . . . . . . . . . . . . . . . . 4305
Centralized Showing Service . . . . . . . . 621
Certified New Home SpecialistTM . . . . 2138
CFS Affinity Services . . . . . . . . . . . . . . 3524
Chase Card Services . . . . . . . . . 405, 3501
Chase Home Finance . . . . . . . . . . . . . . 605
Chase Microsystems . . . . . . . . . . . . . 4046
Chicago Title . . . . . . . . . . . . . . . . . . . . . 1945
ChoicePoint® . . . . . . . . . . . . . . . . . . . . 3530
Cinemark Theatres . . . . . . . . . . . . . . . 4606
Circlepix.com . . . . . . . . . . . . . . . . . . . . 2037
CitiMortgage Inc. . . . . . . . . . . . . . . . . . . 531
ClearVR . . . . . . . . . . . . . . . . . . . . . . . . . . 547
COLOR for REAL ESTATE . . . . . . . . . . 4445
Colour Tech Marketing Inc. . . . . . . . . . . 740
Comcast . . . . . . . . . . . . . . . . . . . . . . . . 1931
CompensationMaster . . . . . . . . . . . . . . 518
Comput-A-Search Inc. . . . . . . . . . . . . . 3838
Continuity Programs Inc. . . . . . . . . . . . 347
Costa Rica Real Estate Guide . . . . . . . 2523
Council of Real Estate
Brokerage Managers (CRB) . . . . . . . 3518
Council of Residential
Specialists (CRS) . . . . . . . . . . . . . . . 3413
Countrywide Home Loans . . . . . . . . . . 905
CourseCalendar.com . . . . . . . . . . . . . . 3725
Courthouse Retrieval System Inc. . . . 3640
Coverbind Corporation . . . . . . . . . . . . . 610
CRES Insurance Services . . . . . . . . . . 1040
Crye*Leike Franchises Inc. . . . . . . . . . 3746
CST/Berger . . . . . . . . . . . . . . . . . . . . . . 4336
Custom Brochure Dispensers . . . . . . . . 641
Custom House Publishers . . . . . . . . . 3639
CyberSunshine Inc. . . . . . . . . . . . . . . . . 441
Danielson Designs . . . . . . . . . . . . . . . . 3933
Darryl Davis Seminars . . . . . . . . . . . . 4433
DataWind . . . . . . . . . . . . . . . . . . . . . . . . 3121
Datix Real Estate Solutions . . . . . . . . . 4316
Dave Beson Seminars . . . . . . . . . . . . . 3915
David Knox Productions Inc. . . . . . . . 3630
Day-Timers Inc. . . . . . . . . . . . . . . . . . . 3235
Decisions Inc./BrokerUnlimitedTM . . . .1747
Dee Sign Company . . . . . . . . . . . . . . . . 1731
Dell Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3405
Delta Media Group Inc. . . . . . . . . . . . . 2215
DHL . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3638
Dining Dough . . . . . . . . . . . . . . . . . . . . . 411
Distinctive Home Tours . . . . . . . . . . . . 4314
Distinctive Real Estate &
Investments . . . . . . . . . . . . . . . . . . . 2707
Door Sign LLC . . . . . . . . . . . . . . . . . . . 2727
Door To Door Storage Inc. . . . . . . . . . 2704
Downey Savings® . . . . . . . . . . . . . . . . . 3533
DPI, Digital Printers International . . . 2633
duPont Registry . . . . . . . . . . . . . . . . . . 1840
DURABLE Office Products Corp. . . . . 4043
dynaConnections Corp. . . . . . . . . . . . . 1539
DynaFold USA Inc. . . . . . . . . . . . . . . . . . 643
e-Agent . . . . . . . . . . . . . . . . . . . . . . . . . 1139
Eastman Kodak Company . . . . . . . . . . . 311
Edge Reports Inc. . . . . . . . . . . . . . . . . . 3126
Ed Hatch Seminars . . . . . . . . . . . . . . . 3919
El Dorado Ranch . . . . . . . . . . . . . . . . . 3347
E-LOAN® . . . . . . . . . . . . . . . . . . . . . . . . . 2131
eNeighborhoods Inc. . . . . . . . . 1905, 3427
Enigma . . . . . . . . . . . . . . . . . . . . . . . . . 4003
Entertainment® Publications Inc. . . . . 3419
Entrust . . . . . . . . . . . . . . . . . . . . . . . . . . . 515
Envirian . . . . . . . . . . . . . . . . . . . . . . . . . 1039
ePartner USA Inc. . . . . . . . . . . . . . . . . 3339
eprintwerx/directmailtoday.com . . . . 4444
e-PRO® . . . . . . . . . . . . . . . . . . . . . . . . . 3400
Equity Trust Company . . . . . . . . . . . . . 4438
eRealtySolution.com . . . . . . . . . . . . . . . 445
eShowings.com . . . . . . . . . . . . . . . . . . . 346
ESRI Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 340
E*TRADE Financial Corporation . . . . . 2517
Excel Sign & Decal Co. Inc. . . . . . . . . . 1746
EXIT Realty Corp. International . . . . . . 631
expresscopy.com . . . . . . . . . . . . . . . . . 1344
EZ Coordinator . . . . . . . . . . . . . . . . . . . 1444
EZlist-MLS Systems Real Estate
Technologies Inc. . . . . . . . . . . . . . . . 1340
Ez Print . . . . . . . . . . . . . . . . . . . . . . . . . 4439
Farm & Ranch Publishing
/Pinnacle Publications . . . . . . . . . . 2524
FBS Data Systems . . . . . . . . . . . . . . . . 1215
FedEx . . . . . . . . . . . . . . . . . . . . . . . . . . 3325
FeedbackCentral.com . . . . . . . . . . . . . . 524
Fidelity National Real Estate
Solutions . . . . . . . . . . . . . . . . . . . . . . 1705
Fidelity National Title . . . . . . . . . . . . . . 1144
FileLogix Document Management . . . 4624
First American Corp. . . . . . . . . . . . . . . 1721
First American Exchange
Company LLC . . . . . . . . . . . . . . . . . . 4448
First American Home Buyers
Protection Corp. . . . . . . . . . . . . . . . . 4233
First Franklin . . . . . . . . . . . . . . . . . . . . . 3731
Fiserv ISS . . . . . . . . . . . . . . . . . . . . . . . 4604
FloorPlanOnline . . . . . . . . . . . . . . . . . 3646
Florida REALTOR® Magazine/The
Real Estate Solutions Guide . . . . . . 3724
FOR 1031 LLC . . . . . . . . . . . . . . . . . . . . . 912
Foreclosure.com . . . . . . . . . . . . . . . . . . 2144
FranklinCovey . . . . . . . . . . . . . . . . . . . . 4317
Freedom Speakers and Trainers . . . . . 4139
FridgedoorDIY.com . . . . . . . . . . . . . . . 4344
FSBOFindUSA.com . . . . . . . . . . . . . . . 4346
Fudge By Design . . . . . . . . . . . . . . . . . 4324
Fujitsu Computer Products of Am. . . 3343
Gabriel Publications . . . . . . . . . . . . . . 2512
Geo. F. Brown & Sons Inc. . . . . . . . . . 3623
SM
GeoJet E-Mapping . . . . . . . . . . . . . . . . . 409
GE Security/Supra . . . . . . . . . . . . . . . . 1105
Global Equity Lending Inc.
/Global Realty Marketing Inc. . . . . . 4201
Global Realty Marketing, Calif. . . . . . . 4320
Global Realty Marketing Inc., Ga. . . . . . 435
GMAC Home Services . . . . . . . . . . . . . . 813
GMAC Mortgage Corporation . . . . . . . 1831
Golden Coast Properties
International . . . . . . . . . . . . . . . . . . . 4622
GOODER GROUP®–RAINMAKER LEAD
SYSTEM® . . . . . . . . . . . . . . . . . . . . . . . 4000
GoodRealEstateAgents.com . . . . . . . . 4202
GPS Navigation Specialists Inc. . . . . . 4243
The Green Building Initiative . . . . . . . 4143
GreenPLUS Registry® . . . . . . . . . . . . . 4345
GRI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3431
Habitat for Humanity
International . . . . . . . . . . . . . . . . . . 3401
Harmon Media Group . . . . . . . . . . . . . 1221
Healdsburg Wine Co. . . . . . . . . . . . . . 3633
Help-U-Sell® Real Estate . . . . . . . . . . . 2511
The Hertz Corporation . . . . . . . . . . . . 3602
Hewlett-Packard Co. . . . . . . . . . . . . . . . 805
HistoricProperties.com . . . . . . . . . . . . . 415
HMS National Inc. . . . . . . . . . . . . . . . . 3231
HOA DVD . . . . . . . . . . . . . . . . . . . . . . . 4542
Hobbs/Herder Training . . . . . . . . . . . . 2121
holdTHATphoneTM . . . . . . . . . . . . . . . . 4036
Home By Design Magazine . . . . . . . . . 2213
Homefree . . . . . . . . . . . . . . . . . . . . . . . 3234
HomeGain . . . . . . . . . . . . . . . . . 1844, 3823
Homes & Land Magazine . . . . . . . . . . 1631
Homes.com . . . . . . . . . . . . . . . . . . . . . . . 731
Home Security of America
/HSA Home Warranty . . . . . . . . . . . . 814
Homes Magazine . . . . . . . . . . . . . . . . . 3216
HomeSource . . . . . . . . . . . . . . . . . . . . 4546
HomeSteps®, a Freddie Mac unit . . . . 4330
The HomeTeam
Inspection Service . . . . . . . . . . . . . 1847
Home Warranty of America . . . . . . . . 4037
House4Cell . . . . . . . . . . . . . . . . . . . . . . 4335
House Hunter America . . . . . . . . . . . . 4446
HouseHunt Inc. . . . . . . . . . . . . . . . . . . 1643
HouseMaster . . . . . . . . . . . . . . . . . . . . 4219
HouseNow.com . . . . . . . . . . . . . . . . . . . 508
House of Magnets.com . . . . . . . . . . . 4049
HouseValues Inc. . . . . . . . . . . . . . . . . . 4131
The Housewarming Card . . . . . . . . . . . . 421
Housing Action Resource Trust . . . . . 4434
Howard & Friends® & Computer
CMA Plus® . . . . . . . . . . . . . . . . . . . . . 2136
howdoIsellahouse Seminars . . . . . . . 4440
HSBC Mortgage Corp. (USA) . . . . . . . 501
Ian Grace Marketing/Best of
Aussie Real Estate.com . . . . . . . . . . . 442
IBM Corporation . . . . . . . . . . . . . . . . . 3720
iHouseweb.comTM . . . . . . . . . . . . . . . . . 3532
Impalax LLC . . . . . . . . . . . . . . . . . . . . . 4419
ImprevTM . . . . . . . . . . . . . . . . . . . . . . . . . . 331
Inman News . . . . . . . . . . . . . . . . . . . . . . 505
INRELCO (International
Relocation Consultants) . . . . . . . . . . 3124
The Institute for Luxury
Home Marketing . . . . . . . . . . . . . . . . . 717
Intel Corporation . . . . . . . . . . . . . . . . . 3105
Interealty . . . . . . . . . . . . . . . . . . . . . . . . 1244
Investit Software Inc. . . . . . . . . . . . . . 3448
IPIX Corporation . . . . . . . . . . . . . . . . . . 520
iREagent Websites . . . . . . . . . . . . . . . . 4343
iseemedia . . . . . . . . . . . . . . . . . . . . . . . 2345
iTourVideoTM . . . . . . . . . . . . . . . . . . . . . 4422
It’s a Good Idea! Inc.TM . . . . . . . . . . . . 4045
it takes two® . . . . . . . . . . . . . . . . . . . . . 3330
Jakitz . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342
Jerry Bresser Institute LLC . . . . . . . . . . 540
Joe Meyer Presentations . . . . . . . . . . . 4124
Jo Jewelry . . . . . . . . . . . . . . . . . . . . . . 4626
J.P. Morgan Property
Exchange Inc. . . . . . . . . . . . . . . . . 3942
J-Spirit Corporation . . . . . . . . . . . . . . . 4525
Julie Ryan Seminars/Best of
Aussie Real Estate.com . . . . . . . . . . . 444
Jumbo Jack’s Cookbooks . . . . . . . . . . . 334
JustForRealEstate.com . . . . . . . . . . . . 4605
Just Snooping.com Inc. . . . . . . . . . . . . 2615
Kaplan Professional Schools . . . . . . . 3546
Kaplan Real Estate Schools . . . . . . . . . 944
Kathy’s Accessories . . . . . . . . . . . . . . . . 511
Keller Williams® Realty Int’l. . . . . . . . 2021
Kogle Cards . . . . . . . . . . . . . . . . . . . . . 3535
Konica Minolta Printing Solutions . . . 4443
LandAmerica® . . . . . . . . . . . . . . . . . . . 4005
Landlord’s & Flipper’s Cash
Flow Analyzer Software® . . . . . . . . . 3744
Landvoice . . . . . . . . . . . . . . . . . . . . . . . 4205
LandVoyage.com . . . . . . . . . . . . . . . . . 4544
Lanier Worldwide . . . . . . . . . . . . . . . . . 2205
Lantrax–Broker 1 . . . . . . . . . . . . . . . . . 3840
Lead Concepts Inc. . . . . . . . . . . . . . . . 2710
Leading Real Estate Companies
of the WorldTM . . . . . . . . . . . . . . . . . . 4014
Leica Geosystems . . . . . . . . . . . . . . . . 4612
Lentz Design Postcards . . . . . . . . . . . . 1623
Liberty Mutual Insurance . . . . . . . . . . 3500
LifeStyle Media Inc. . . . . . . . . . . . . . . . 1845
Listing Light . . . . . . . . . . . . . . . . . . . . . 4136
Loma Verde–Costa Rica . . . . . . . . . . . 2526
The Lones Group . . . . . . . . . . . . . . . . . 3133
Lone Wolf Real Estate Technologies . 2623
LoopNet Inc. . . . . . . . . . . . . . . . . . . . . . 4322
Lowen Sign Company . . . . . . . . . . . . . 2015
Lowe’s Companies Inc. . . . . . . . . . . . . 3505
Lucero Summit Brokerage
Software . . . . . . . . . . . . . . . . . . . . . 2605
Lulu Strategy Inc. . . . . . . . . . . . . . . . . . 3117
Magnetdog.comTM . . . . . . . . . . . . . . . . 3945
Magnetic Attractions . . . . . . . . . . . . . . 3433
Magnetic Express . . . . . . . . . . . . . . . . 3108
MagnetStreet® . . . . . . . . . . . . . . . . . . . . 1915
Magnets USA . . . . . . . . . . . . . . . . 816, 4213
Mapfusion Corporation . . . . . . . . . . . . 2724
MapTeam.com . . . . . . . . . . . . . . . . . . . 4442
Mark Enterprises Inc. . . . . . . . . . . 545, 644
Market Connections Inc.TM . . . . . . . . . 4245
Marketing Mints . . . . . . . . . . . . . . . . . . 4218
MarketLinx Solutions . . . . . . . . . . . . . . 1721
Mark Leader Courses® . . . . . . . . . . . . 4048
Marsh Affinity Group Services . . . . . . 3425
McGraw-Hill . . . . . . . . . . . . . . . . . . . . . 4341
mediaSciences . . . . . . . . . . . . . . . . . . 3345
Medi-Rub Corporation . . . . . . . 1644, 4325
Melco Marketing Inc. . . . . . . . . . . . . . . . 841
Merlin Information Services . . . . . . . . . 742
Merrill Lynch . . . . . . . . . . . . . . . . . . . . . 4522
MicroMLS . . . . . . . . . . . . . . . . . . . . . . . . 845
Micro Touch Inc. . . . . . . . . . . . . . . . . . . 3547
Mid-Exchange Inc. . . . . . . . . . . . . . . . . 4042
MileageWiz Software . . . . . . . . . . . . . . 3445
Millenium Executive Realty . . . . . . . . 2609
Millionaire Systems . . . . . . . . . . . . . . . 1842
Mi Mi’s Fashion Jewelry . . . . . . . . . . . . 4511
ML International . . . . . . . . . . . . . . . . . . 846
MLS Assistant . . . . . . . . . . . . . . . . . . . 3125
MMSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . 950
Moneycorp . . . . . . . . . . . . . . . . . . . . . . 2041
MongoNet Inc. . . . . . . . . . . . . . . . . . . . . 407
Montecito Property Company . . . . . . 3442
Mose Advertising . . . . . . . . . . . . . . . . . 1843
Most HomeTMTechnologies . . . . . . . . . 2045
Most Home Wireless . . . . . . . . . . . . . . 2047
Mr. Light Inc. . . . . . . . . . . . . . . . . . . . . 4630
Mustang Company . . . . . . . . . . . . . . . 4447
My Agent PhoneTM . . . . . . . . . . . . . . . . 4126
My Computer WorksTM . . . . . . . . . . . . 3644
MyCustomSigns . . . . . . . . . . . . . . . . . . . 314
MyCustomVideo.com . . . . . . . . . . . . . 2725
MyDirectOffice . . . . . . . . . . . . . . . . . . 4600
Myers Internet . . . . . . . . . . . . . . . . . . . . 4113
MyMLSPage . . . . . . . . . . . . . . . . . . . . . . 513
National Assoc. of Exclusive
Buyer Agents . . . . . . . . . . . . . . . . . . . 1841
National Assoc. of Hispanic Real Estate
Professionals . . . . . . . . . . . . . . . . . . 3837
National Association of Home
Inspectors Inc. . . . . . . . . . . . . . . . . . 4514
National Association of Real
Estate Brokers . . . . . . . . . . . . . . . . . 3837
National Association of Real
Estate Publishers . . . . . . . . . . . . . . . . 947
NATIONAL ASSOCIATION
OF REALTORS® . . . . . . . . . . . . . . . . . 3205
NATIONAL ASSOCIATION OF REALTORS®
Diversity Program . . . . . . . . . . . . . . 3837
National Association of
Residential Property Managers . . . . . 615
National Graphics . . . . . . . . . . . . . . . . 4430
National Home Buyers
Assistance . . . . . . . . . . . . . . . . . . . 2042
O c t o b e r 3 0, 2 0 0 5
National Property Inspections . . . . . . 4032
National Referral Roster . . . . . . . . . . . . 446
National Sales Associates . . . . . . . . . 4432
NationPoint . . . . . . . . . . . . . . . . . . . . . . 823
The Nehemiah Program® . . . . . . . . . . 4319
Net Aspects Inc. . . . . . . . . . . . . . . . . . . 4318
Never At Retail Gifts.com . . . . . . . . . . 4331
New Method Marketing . . . . . . . . . . . 4607
The New York Times Company . . . . . . 304
Nextel Communications . . . . . . . . . . . . 831
Nobel Direct Art . . . . . . . . . . . . . . . . . . . 330
Nostalgic America Inc. . . . . . . . . . . . . . 847
Number1ExpertTM . . . . . . . . . . . . . . . . . . 431
NuSet Lock . . . . . . . . . . . . . . . . . . . . . . . 447
Oakley Signs & Graphics . . . . . . . . . . 4100
Obeo . . . . . . . . . . . . . . . . . . . . . . . . . . . 2313
OD Signs . . . . . . . . . . . . . . . . . . . . . . . . . 851
OfferRingsTM . . . . . . . . . . . . . . . . . . . . . 4013
Offutt Systems Inc. . . . . . . . . . . . . . . . . 1921
One Call . . . . . . . . . . . . . . . . . . . . . . . . . 322
On The Move Inc. . . . . . . . . . . . . . . . . . 3201
Oreck Vacuum . . . . . . . . . . . . . . . . . . . 4200
OREXCO—Old Republic
Exchange Company . . . . . . . . . . . . . 3742
The Original Brochure Box Co.® . . . . . . 617
Original Marketing Group . . . . . . . . . . 4608
The Pacific Institute . . . . . . . . . . . . . . . 3621
PageOne . . . . . . . . . . . . . . . . . . . . . . . . 4620
Palm Inc. . . . . . . . . . . . . . . . . . . . . . . . 3223
Pama Enterprises . . . . . . . . . . . . . . . . . 601
Paparazzi Fur & Leather . . . . . . . . . . . 4146
Paradise Found Belize Ltd. . . . . . . . . . 4505
Passion for Pearls and Jewelry . . . . . 4315
Pearl Insurance . . . . . . . . . . . . . . . . . . 1545
Peggy’s Corner, The Art of
Home Staging . . . . . . . . . . . . . . . . . . 2051
Penn Street Bakery . . . . . . . . . . . . . . . 4312
PENSCO Trust Company . . . . . . . . . . 3739
Perfect Closing Gift . . . . . . . . . . . . . . 3741
The Personal Marketing
Company . . . . . . . . . . . . . . . 1423, 3931
Phantom Signature Services . . . . . . 3641
Pillar To Post . . . . . . . . . . . . . . . . . . . 3331
Pix N Motion LLC . . . . . . . . . . . . . . . . . 2723
A Place in the Sun’s everything
America Magazine . . . . . . . . . . . . . . 4431
Plastics & Paper Products . . . . . . . . . . 600
Playa Capistrano Enterprises . . . . . . . 4516
Pocket Real Estate . . . . . . . . . . . . . . . . 1647
Polk City Directory/InfoUSA . . . . . . . . 4044
Ponders & Principles LLC . . . . . . . . . . 2350
Preservation Magazine . . . . . . . . . . . . . 506
PrintDepartment.com . . . . . . . . . . . . . 3130
PrintLizard.com . . . . . . . . . . . . . . . . . . 4613
Privacy Solutions® Inc. . . . . . . . . . . . . . 946
PrivateTel . . . . . . . . . . . . . . . . . . . . . . . 3542
ProConcepts® . . . . . . . . . . . . . . . . . . . . 3635
Professional Computer Forms . . . . . . 4231
PROMAS Landlord Software Center . . . 546
ProMatch Inc. . . . . . . . . . . . . . . . . . . . . . 710
Property Automation Software . . . . . 4020
PropertyMinder Inc. . . . . . . . . . . . . . . 4538
Pro Step Marketing . . . . . . . . . . . . . . . 2731
Prudential Real Estate Affiliates Inc. . . 2105
Purple Dot Group . . . . . . . . . . . . . . . . 3538
Quality Service Certification® . . . . . . 4237
QuantumMail.com . . . . . . . . . . . . . . . . 1431
Quest Technologies Inc. . . . . . . . . . . . . 2331
RAINBOW Referrals . . . . . . . . . . . . . . . 4437
Rainmaker Realty.net . . . . . . . . . . . . . 3335
Rapattoni Corporation . . . . . . . . . . . . . . 611
RealBiz360 . . . . . . . . . . . . . . . . . . . . . . 2444
Real Design Signs . . . . . . . . . . . . . . . . . 343
Real Edge Incorporated . . . . . . . . . . . . 1440
REALedgerTM Software . . . . . . . . . . . . . 3843
Real Estate Advertising
Made Easy . . . . . . . . . . . . . . . . . . . 2730
The Real Estate Book . . . . . . . . . . . . . . 1016
Real Estate Champions . . . . . . . . . . . . 4224
RealEstateCoach.com . . . . . . . . . . . . . 4241
RealEstate.com . . . . . . . . . . . . . . . . . . . 2231
Real Estate Executive Magazine . . . . . 4531
RealEstateIE.com . . . . . . . . . . . . . . . . . 3545
RealestatePointe.com . . . . . . . . . . . . . 4527
The Real Estate Professional . . . . . . . 3233
Real Estate Risk Management Inc. . . . 4018
Real Estate SimulatorTM . . . . . . . . . . . . 4227
Real Estate Solar Light . . . . . . . . . . . . 4338
Real Estate Success Tools . . . . . . . . . 3947
Realfast Inc. . . . . . . . . . . . . . . . . . . . . . . 1315
RealGo Inc. . . . . . . . . . . . . . . . . . . . . . . . 344
Realigent Inc. . . . . . . . . . . . . . . . . . . . . 4513
Real-Info Inc. . . . . . . . . . . . . . . . . . . . . 4601
RealKISS—Keep It
Simple Software . . . . . . . . . . . . . . 4540
REAL-Mentor® . . . . . . . . . . . . . . . . . . . 4435
Realnet Software LLC . . . . . . . . . . . . . 2530
Real Pro Systems . . . . . . . . . . . . . . . . . 4521
Real Tech . . . . . . . . . . . . . . . . . . . . . . . . 1343
REALTOR.com® . . . . . . . . . . . . . . . . . . . 1405
REALTORS® Relief Foundation . . . . . 3300
RealtyComposer . . . . . . . . . . . . . . . . . 2720
Realty Designs Inc. . . . . . . . . . . . . . . . 4616
REALTY EXECUTIVES Int’l. . . . . . . . . 2305
Realtynet Advisors . . . . . . . . . . . . . . . . 1245
Realty Tools Inc. . . . . . . . . . . . . . . . . . . 2413
RealtyTrac Inc. . . . . . . . . . . . . . . . . . . . . 550
Realty Voyager . . . . . . . . . . . . . . . . . . . 3440
Realty World® America Inc. . . . . . . . . . 305
Realty World Northern
California & Nevada . . . . . . . . . . . . . 4507
REBAC—Real Estate BUYER’S AGENT
Council . . . . . . . . . . . . . . . . . . . . . . . . . 3725
Recognition Express . . . . . . . . . . . . . . 3631
REDTabletTM . . . . . . . . . . . . . . . . . . . . . . 2321
ReferralFinders.com . . . . . . . . . . . . . . 4415
Reichert’s Signs Inc. . . . . . . . . . . . . . . 4223
REI Wise Investment Analysis
and Marketing Software . . . . . . . . . . 4631
RELAYTM Transaction
Management . . . . . . . . . . . . . . . . . 3627
RE Manuals . . . . . . . . . . . . . . . . . . . . . . . 510
RE/MAX International . . . . . . . . . . . . . 1815
RentClicksTM . . . . . . . . . . . . . . . . . . . . . 2145
Rent.com . . . . . . . . . . . . . . . . . . . . . . . 2337
Rent One Online.com . . . . . . . . . . . . . . . 316
REO Advisors Inc. . . . . . . . . . . . . . . . . 3842
Reply! . . . . . . . . . . . . . . . . . . . . . . . . . . . 1231
Reveal Systems Inc. . . . . . . . . . . . . . . . 2619
Reverse Exchange Services Inc. . . . . . . 514
Richard Robbins Int’l. . . . . . . . . . . . . 4420
Rii® Stroman . . . . . . . . . . . . . . . . . . . . . . 844
Risco Lock Box Company . . . . . . . . . . 1715
RISMedia . . . . . . . . . . . . . . . . . . . . . . . . . 746
Riso Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3447
Robb Report Collection . . . . . . . . . . . 4400
Roger Butcher/REALTIME 2020 . . . . .2245
RPIS Inc. . . . . . . . . . . . . . . . . . . . . . . . . 2514
RPost® Registered e-MailTM . . . . . . . . . 4138
RSA Security Inc. . . . . . . . . . . . . . . . . . 2613
SAFEViewTM DMS Inc. . . . . . . . . . . . . . 4534
Sam’s Club® . . . . . . . . . . . . . . . . . . . . . 1445
Sanford Systems and Strategies . . . . 2046
Saris Technologies . . . . . . . . . . . . . . . 4632
Save More Mortgage Inc. . . . . . . . . . . 3444
Scarf King . . . . . . . . . . . . . . . . . . . . . . . . 425
SCI Real Estate Investments . . . . . . . . . 417
Seahorse Investment Services . . . . . . 2716
SellSmart® Real Estate . . . . . . . . . . . . 2518
Sellstate Realty Systems . . . . . . . . . . . . 721
Seminars & Systems by Pat Zaby . . . 1345
SeneGence International . . . . . . . . . . 4039
Senior Advantage Real
Estate Council® . . . . . . . . . . . . . . . . 3430
SentriLock LLC . . . . . . . . . . . . . . . . . . . 3519
SettlementRoom . . . . . . . . . . . . . . . . . 4225
Shari’s Berries International
Corporate Sales . . . . . . . . . . . . . . . . 3435
Short Sales for Profit . . . . . . . . . . . . . . . 338
Showhomes® . . . . . . . . . . . . . . . . . . . . . 530
Showing Beacon . . . . . . . . . . . . . . . . . . 522
ShowingTime Inc. . . . . . . . . . . . . . . . . 4421
SignSacs . . . . . . . . . . . . . . . . . . . . . . . . 3541
Six Illumination . . . . . . . . . . . . . . . . . . 4047
SKC Communication Products Inc./
Plantronics Inc. . . . . . . . . . . . . . . . . . 4019
Smart Move . . . . . . . . . . . . . . . . . . . . . 2351
Solar Sales LLC . . . . . . . . . . . . . . . . . . 1446
Solid Earth Geographics . . . . . . . . . . . 2031
Sonoma Enterprises . . . . . . . . . . . . . . 1943
Sony Electronics Inc. . . . . . . . . . . . . . . . 521
Sparta Success Systems . . . . . . . . . . 2705
SpotAgency . . . . . . . . . . . . . . . . . . . . . 3109
Square One® . . . . . . . . . . . . . . . . . . . . . 4417
StagedHomes.com . . . . . . . . . . . . . . . 3332
StarboxSM Unified
Communications . . . . . . . . . . . . . . . 4418
Starker Services Inc. . . . . . . . . . . . . . . 3937
STAR POWER Systems . . . . . . . . . . . . 4337
Star Relocation Network Alliance . . . . 536
Star Team Financial . . . . . . . . . . . . . . . 2718
Stewart® Title . . . . . . . . . . . . . . . . . . . . . 1117
St. Paul Travelers . . . . . . . . . . . . . . . . . 3740
StratusTM Data Systems . . . . . . . . . . . . . 943
Success is Yours . . . . . . . . . . . . . . . . . 3642
Sundance Replicas . . . . . . . . . . . . . . . 2706
Supacam . . . . . . . . . . . . . . . . . . . . . . . 3438
Superior Real Estate Supply . . . . . . . . 1450
Sutter’s Mill Specialties . . . . . . . . . . . . 1742
Systems Engineering Inc. . . . . . . . . . . . 931
Talking House® . . . . . . . . . . . . . . . . . . . 3302
Tanager . . . . . . . . . . . . . . . . . . . . . . . . . 1145
Tarasoft . . . . . . . . . . . . . . . . . . . . . . . . . 1944
Target® GiftCards . . . . . . . . . . . . . . . . . 4300
TASER INTERNATIONAL . . . . . . . . . . . 4618
Tech Helpline Operated by REIS Real
Estate Industry Solutions . . . . . . . . 3319
Technology Concepts Inc. . . . . . . . . . . 1940
Teldon Print Media . . . . . . . . . . 1341, 4326
Telmatik/Real Estate In Touch . . . . . . . 439
Thomson Learning . . . . . . . . . . . . . . . 3943
Threewide Corporation . . . . . . . . . . . . . 713
Ticor Title . . . . . . . . . . . . . . . . . . . . . . . . 614
TIC Real Estate Association Inc. . . . . . 645
TimbreWorx Music Inc. . . . . . . . . . . . . 4416
TIMCOR Exchange Corporation . . . . . . 1147
The Timeshare Referral Team . . . . . . . 4125
TimeWarner . . . . . . . . . . . . . . . . . . . . . 2729
T-Mobile . . . . . . . . . . . . . . . . . . . . . . . . 2050
Tonja Demoff Companies . . . . . . . . . . 3446
Top Dogs & Salestrainer.com . . . . . . . 4236
TOP PRODUCER® Systems . . . . . . . . . 1405
TrackMyFile . . . . . . . . . . . . . . . . . . . . . 4242
Tutto/Mascot Metropolitan Inc. . . . . . 4142
Two Men And A Truck® . . . . . . . . . . . . 3831
UCit Homes . . . . . . . . . . . . . . . . . . . . . 4347
UFAX Ltd. . . . . . . . . . . . . . . . . . . . . . . . 4441
UmeVoice Inc. . . . . . . . . . . . . . . . . . . . . . 747
Uncommon USA Inc. . . . . . . . . . . . . . 4038
Unibind Inc. . . . . . . . . . . . . . . . . . . . . . 2631
Unique Homes Magazine . . . . . . . . . . 4030
United Country Real Estate . . . . . . . . . . 318
Universal MapTM . . . . . . . . . . . . . . . . . . 4424
UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3112
Urine-OffTM . . . . . . . . . . . . . . . . . . . . . . 4530
TheUSARealty.com . . . . . . . . . . . . . . . . 940
U.S. Department of Housing
and Urban Development . . . . . . . . . 3104
US Imaging Central Atlantic LLC . . . . 2611
U.S. Jaclean Inc. . . . . . . . . . . . . . . . . . . . 714
Valet Data Systems Inc. . . . . . . . . . . . . . 941
Vertical Communications . . . . . . . . . . 3220
Victor O. Schinnerer & Co. Inc. . . . . . 3643
VisualTour® . . . . . . . . . . . . . . . . . . . . . . 2405
Voice Factor . . . . . . . . . . . . . . . . . . . . . 4244
VoicePad . . . . . . . . . . . . . . . . . . . . . . . . 3131
VoteNet Solutions Inc. . . . . . . . . . . . . 4536
Walgreens . . . . . . . . . . . . . . . . . . . . . . . 4144
The Wall Street Journal . . . . . . . . . . . . 1523
Wally Conway Seminars . . . . . . . . . . . 3119
Washington Mutual . . . . . . . . . . . . . . . . 1031
Watson World/Frank
Mears Seminars . . . . . . . . . . . . . . . . 4342
WCI Communities Inc. . . . . . . . . . . . . . 504
Weichert Real Estate
Affiliates Inc. . . . . . . . . . . . . . . . . . 3647
Wells Fargo Home Mortgage . . . . . . . . 1205
Windsor Vineyards . . . . . . . . . . . . . . . . 2732
Wing Enterprises . . . . . . . . . . . . . . . . . 4414
WLG/Global Realty Marketing . . . . . . . 2101
WolfNet Technologies . . . . . . . . . . . . . . . 716
Women’s Council of REALTORS® . . . . 3625
World Inspection Network . . . . . . . . . . 1741
World Leadership Group Inc. . . . . . . . 3449
World Properties International . . . . . . . 739
www.BindingStuff.com . . . . . . . . . . . . . 600
XeroxTM Corporation . . . . . . . . . . . . . . . 3418
Xpert CMA . . . . . . . . . . . . . . . . . . . . . . . 413
Xtensible Technology Inc. . . . . . . . . . . . 500
You, Inc! Personal Marketing . . . . . . . . 310
Z57 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4323
ZipForm®/RE FormsNet® . . . . . . . . . . . 3719
ZipRealty Inc. . . . . . . . . . . . . . . . . . . . . 4425
Zodas® . . . . . . . . . . . . . . . . . . . . . . . . . 4246
Why should you join the NAHREP Referral Network?
We can give you over 1 million reasons.
Starting with the pre-qualified potential homebuyer leads
we offer exclusively to NAHREP members.
By joining the National Association of Hispanic Real Estate Professionals
(NAHREP) Referral Network, you get exposure to the more than 1 million
unique visitors to the MSN® Latino site each month. Many of these visitors are
already likely to be homebuyers, but we take the extra step of pre-qualifying
them before we send them to you—their local NAHREP agent.
These tools and resources are just another way that MSN Latino Finanzas
and NAHREP are helping to make the American dream possible for this rapidly
growing market. Now that’s a good reason to sign up for the NAHREP Referral
Network today!
For additional information please call 800.877.7356 ext. 2294
or email us at referrals@nahrep.org.
w w w. n a h r e p . o r g
http://latino.msn.com/promo/finanzas
Sponsored By
w w w. e m e r g i n g m a r k e t s . f i r s t a m . c o m
©2005 The First American Corporation
M
NYSE: FAF
FOOD AND FUN IN FRISCO
These insider tips on the best food in San
Francisco from local REALTORS® make dining a breeze during the Conference. To make
it even simpler, stop by the Restaurant
Reservation Service near Registration and
get a table in no time.
BUSINESS HOT SPOTS
One Market—power
lunches and great views
1 Market St.
415/777-5577
Tommy Toy’s Cuisine
Chinoise—Chinese with
a French accent
655 Montgomery St.
415/397-4888
CASUAL AND FUN
Biscuits and Blues—
live music
401 Mason St.
415/292-2583
MoMo’s San Francisco
Grill—hearty Italian
760 Second St.
415/227-8660
ETHNIC MARVELS
Ana Mandara—Vietnamese
at Fisherman’s Wharf
891 Beach St.
415/771-6800
Kokkari Estiatori—
warm, trendy Greek
200 Jackson St.
415/981-0983
Paul K—Middle Eastern
199 Gough St.
415/552-7132
Yank Sing—great dim sum,
until only 3 p.m.
49 Stevenson St.
415/541-4949
GROUP OPTIONS
Caffé Sport—you must
love garlic
574 Green St.
415/981-1251
McCormick & Kuletos—
on the water
900 N. Point St.
415/929-1730
MODERATE AND CHIC
1550 Hyde Café & Wine
Bar—an intimate local place
1550 Hyde St.
415/775-1550
Chez Papa—
Provencal specials
1401 18 St.
415/824-8210
Le Centrale—informal bistro
453 Bush St.
415/391-2233
Rose Pistola—Italian,
try the bellinis
532 Columbus Ave.
415/399-0499
Scala’s Bistro—Italian
with a bistro feel
432 Powell St.
415/395-8555
ROOMS WITH A VIEW
Carnelian Room—top of
the Bank America building
555 California St.
415/433-7500
Cliff House—overlooking
a seal sanctuary
1090 Point Lobos Ave.
415/386-3330
SPLURGES
Aqua—seafood and serenity
252 California St.
415/956-9662
Anzu—steaks and more
222 Mason St.
415/394-1100
Boulevard—high-energy
French and Art Noveau
1 Mission St.
415/543-6084
Farallon—seafood and
local produce
450 Post St.
415/956-6969
Fleur de Lys—a favorite
of Conference Chair Anne
Pettijohn
777 Sutter St.
415/673-7779
Gary Danko—San
Francisco’s hot chef
800 N. Point St.
415/749-2060
WATERFRONT OPTIONS
Chaya Brasserie—
Japanese/French
132 Embarcadero
415/777-8688
Palomino
345 Spear St.
415/512-7400
®
REALTOR Magazine would like
to thank the following contributors
to our restaurant list: Jeannie
Anderson, Pacific Union/GMAC
Real Estate; John Asdourian,
McGuire Real Estate; Dona Crowder,
Pacific Union/GMAC Real Estate;
J. Timothy Falvey, Hanford-Freud &
Co.; Richard Sax, Pacific Union.
R E S TA U R A N T R E S E R VAT I O N S E R V I C E
San Francisco’s premier restaurant reservation service,
RESERVATIONS TONIGHTTM, offers answers for all your San
Francisco dining and entertaining needs—at no cost to you.
Stop by the RESERVATIONS TONIGHTTM booth in the
Concourse between the two Expo halls, call 800/392-DINE
(3463), or visit the Web site at www.reservationstonight.com.
Whether you’re looking for an intimate dinner for two or a
feast for 500, RESERVATIONS TONIGHTTM can save you
time and hassles. Contact it today!
O c t o b e r 3 0, 2 0 0 5
H E L P - U - S E L L R E A L E S TAT E
Set fees for success
Help-U-Sell Real Estate, the
nation’s first and largest set-fee
real estate company, recently
reached a landmark when its
800th franchise opened in Ft.
Worth, Texas. This milestone represents a 900-percent increase in
franchises since 1999.
The innovation of the set-fee
real estate model has moved
beyond the level of trend and has
gripped the country. Consumers
from coast to coast are learning
that they can enlist the services of
a professional and still save thousands of dollars on their sale.
The consumer-driven trend
toward alternative real estate
options and away from the traditional commission structure has
never been more apparent. Jumping from 98th to 44th in the 500
list, Help-U-Sell Real Estate is the
only real estate company ranked
as among the 20 Fastest-Growing
Franchises in America by Entrepreneur Magazine.
Real estate professionals are
becoming convinced, too. Former
Century 21 executive Phil Petrone
has signed on as the company’s
vice president of regional development. “It’s an exciting time to
be joining Help-U-Sell,” remarks
Petrone. “It was an easy decision
to make the switch from a traditional business model to an alternative model.”
“Franchise sales have been soaring this year,” notes President
Rick O’Neil. “Scores of traditional real estate sales associates are
realizing that to stay competitive,
they need to address the needs of
consumers. Traditional brokers
have bought Help-U-Sell offices
because they recognize the setfee model as the foundation for
our industry’s future. Our system
is an attractive business model
because the combination of a
compelling message of savings,
an efficient marketing system,
and a business structure with
lean overhead allows the Help-USell office to charge less without
sacrificing the bottom line.”
Not a discounter, Help-U-Sell
differs from traditional brokers
not in the level of services provided but in the dollar amount
consumers pay for those services.
For more information, visit www
.helpusell.com. And don’t forget
to visit us at Booth 2511.
TWO MEN AND A TRUCK®
Dedicated to customers
TWO MEN AND A
TRUCK® is more than
just a moving company. It’s a team of
movers, drivers, managers, and customerservice representatives
focused on one thing:
exceeding customer
expectations. All of the
158 locations live by
The Grandma Rule: they treat
customers how they’d want their
grandmother to be treated.
Moving is considered one of
life’s most stressful
times. That’s why
TWO MEN AND A
TRUCK® customizes
each move.
Moves can be as
small as one piece or
as large as a corporate
office. Staff can be
hired to pack and
unpack. Onsite estimates are free. Customers can
buy boxes and packing supplies
from their local franchise. And
teams work around customers’
schedules—even on nights and
weekends. And the company
Web site, www.twomen.com, is a
great resource.
That’s why nearly 95 percent of
past customers refer TWO MEN
AND A TRUCK® movers to their
friends and family. And that’s why
the International Franchise Association named founder and CEO
Mary Ellen Sheets Entrepreneur
of the Year in 2004. Sheets will be
at Booth 3831 from 11 a.m.-3
p.m. on both Oct. 29 and Oct 30.
Stop by and say hello.
R E A LT O R . O R G
Stay sharp with 24/7 resources
In today’s competitive market,
REALTORS® need to stay one
step ahead to be successful.
That’s not always easy with
ongoing changes to technology,
regulations, and the economy.
But thanks to NAR’s always upto-date Web site, REALTOR.org,
thousands of REALTORS® are
staying competitive.
REALTOR.org helps you
exceed the expectations of
savvy clients, work smarter,
lower your liability risk, and
understand the latest industry
forecasts.
Visit REALTOR.org frequently
to stay on top of industry news,
housing trends, online marketing
tools, new education and professional development resources
and to search NAR’s exclusive
Resource Guides. Learn about
NAR’s Hurricane Katrina relief
efforts, our Internet policies,
and more.
keeps you in the know with
reports on legislative and regulatory issues such as banks in real
estate and do-not-call/fax/e-mail.
REMAIN IN COMPLIANCE
At REALTOR.org, you’ll find
resources to help you work within
the nation’s legal framework. You
can track legal trends, search NAR
legal case summaries, ensure you
are using the REALTOR® trademark or logo properly, sign up for
“The Letter of the Law” newsletter, stay up to date on key policies,
and find answers to frequently
asked RESPA questions.
INFLUENCE ON THE HILL
Through legislative and regulatory efforts, as well as political and
electronic grassroots programs at
the NAR ActionCenter, NAR
puts the power of one millionplus members to work in the
nation’s capital. REALTOR.org
REGISTER TODAY
AND WIN A LAPTOP
If you’re not already registered to
receive industry news, trends,
and tips that will help you thrive
in today’s competitive market, go
to wwwREALTOR.org/SD2 to
sign up and gain access to exclusive members-only benefits.
You’ll also get a chance to win a
laptop. Be sure to check out the
new “Did You Know?” section on
the redesigned REALTOR.org
homepage. Created with input
from REALTORS®, the page
showcases new content and
great information from the site
and has a streamlined look.
For more information on what
REALTOR.org can do for you,
visit Booth 3205.
Less back and forth to the office.
More moving forward with the sale.
Visit Booth 3223 to purchase
Palm products at special discounts.
Sign up for Treo real estate training classes
in the Technology Learning Center.
When you have what you need, it’s easier to offer your clients what they want. Mobility solutions from
Palm let agents hit the road with the tools of their trade. Like a full-featured phone, email, web access,*
and contact management. Plus wireless access to MLS, customer and property information, a loan
calculator, as well as an electronic lock box system.† Choose from the Palm® Treo smartphone, the
TM
LifeDrive mobile manager,‡ or the Palm T|X handheld‡ to find the features that fit your work style.
TM
Palm.com/RealEstate
*Wireless service plan required. Email and web require wireless data services and ISP, additional charges apply. Wireless coverage may not be available in all areas. †Third party software required, sold separately. ‡Email, Web and Wi-Fi
wireless services may require additional subscription, service plan and/or equipment sold separately. May not operate with all networks. Screen image simulated. ©2005 Palm, Inc. All rights reserved. Palm, Treo and LifeDrive are among
the trademarks or registered trademarks owned by or licensed to Palm, Inc. Other brands are trademarks of their respective owners.
O c t o b e r 3 0, 2 0 0 5
E*TRADE FINANCIAL
K E L L E R W I L L I A M S R E A LT Y I N C .
High-tech mortgages
Growth through a
salesperson focus
Today’s homebuyer is increasingly turning to the Internet—not
only to find a real estate professional, but also to find homes for
purchase and lending solutions.
According to Forrester Research,
approximately two-thirds of
homebuyers use the Internet to
shop for homes and mortgages,
while as many as one-quarter of
all homebuyers use the telephone and the Internet to secure
a mortgage loan.
To respond to the needs of
these tech-savvy customers, real
estate professionals are exploring ways to broaden their online
service offerings. For real estate
professionals who don’t have inhouse resources at their disposal, finding a way to offer financing information on their Web
site is a challenge.
In response to this growing
need, E*TRADE Mortgage
launched its Realty Members
program in 2003. This program
provides real estate professionals with links they can integrate
into their Web site to quick,
easy-to-use tools, content, and
information to transform their
existing Web sites into useful
lending resources for the potential homebuyer at no cost.
The program allows real estate
pros to offer preapproval and
mortgage fulfillment services.
Realty Members are assigned a
personal loan consultant to
guide the homebuyer through
the lending process—right
through closing.
E*TRADE Mortgage offers a
variety of loans for homebuyers,
including interest-only ARMs
and portable mortgages (available for purchase mortgages
only, restrictions apply). Homebuyers appreciate E*TRADE
Mortgage’s Up-Front Price
Promise, which ensures the
buyer knows all the lender fees
and third-party costs upfront,
with no surprises at closing.
To find out more about
E*TRADE Mortgage and its
Realty Members program, visit us
at Booth 2517. Get the full story
on how the Realty Members program can help you turn site visitors into customers.
HOUSEHUNT INC.
A decade of success
The banner on HouseHunt
Inc.’s booth the NAR Expo
reads: “Celebrating 10 Years of
Success.”
Probably an understatement
for a nationwide, consumer-oriented company that measures
its success on the increased
commissions it has generated
for its member-salespeople, as
well as its ability to use rapidly
developing technology to keep
member-salespeople
frontand-center in the eyes and
minds of consumers.
“The strength of our organization are our people, our customer service, and the outstanding real estate practitioners who represent the HouseHunt system,” says Michael
Bearden, president, CEO, and
one of the company’s founders.
Today, HouseHunt is represented by more than 1,500
outstanding member-salespeople serving exclusive territories in 47 states.
“Our winning strategy is to
be on the leading edge of consumer behavior as well as
national housing market
trends,” Bearden says.
Case in point is HouseHunt’s
newest marketing product,
moveUp.com, which has been
successfully
launched
in
Southern California and is
being introduced this month in
Northern California. Designed
to attract seller leads, moveUp
.com is free to the consumer
and answers homeowners’
biggest question: “What’s my
home worth today?”
Visitors to Booth 1643 will be
able to see a demonstration of
how moveUp.com provides
home-sales information in specific neighborhoods in each Zip
code based on county tax
records. By return e-mail, move
Up.com will instantly provide
homeowners with a comprehensive list of recent sales in a
specific neighborhood. The
beauty of the system is that all
leads must have valid names
NAR RESEARCH
Insights at your fingertips
In today’s competitive and everchanging real estate industry,
access to solid information about
markets is key to your business
success. Now this valuable data is
as close as your computer screen.
With the launch of two new NAR
Research Web sites this year,
REALTORS® have instant access
to a whole new world of information about their markets and
their clients and customers.
Real Estate Insights (www
.realtor.org/reinsights) features
the very latest information on
existing-home sales, mortgage
rates, inflation, and other economic and housing indicators. It also
features commentaries by NAR’s
Chief Economist David Lereah
and in-depth analyses of topics
affecting the real estate industry.
and e-mail addresses so real
estate professionals know
they’re qualified leads from people actually interested in selling
or refinancing their home.
Booth visitors will also find a
section dedicated to the 20
charter members of HouseHunt’s Hall of Fame. Collectively, this group closed more
than $400 million in sales volume or 2,000 transaction sides
in Internet business directly
related to leads and referrals
generated by HouseHunt over
a five-year period. The backbone of the company’s success
remains an incredible lead-followup system, Total Internet
Marketing. HouseHunt’s two
primary Web sites, HouseHunt.com and moveUp.com,
offer a unique opportunity for
real estate professionals to
represent an exclusive area
and be part of a system that’s
instantly found by consumers.
Available territories are open
to all practitioners.
The National Center for Real
Estate Research site (www
.realtor.org/ncrer) features studies by academics from major colleges and universities on market
trends and significant events.
The cornerstone of this site is
the data from the new State and
Local Fiscal Research Institute
on how local property taxes are
collected and spent.
Learn more by visiting the
REALTOR.org terminal at
NAR’s booth in the Expo (Booth
3205).
Growing by an average 1,500
sales associates a month, Keller
Williams Realty Inc. is on track to
becoming the fourth-largest residential real estate company in
North America. Many say the
unprecedented growth is because
Keller Williams Realty encourages salespeople rather than
touting the company brand.
“It’s a very effective recruiting
tool—the fact that Keller
Williams is about branding the
salesperson versus the company
that employs you,” says Ron
Forrest, a former GMAC general
manager who opened a Keller
Williams Realty office in Norto,
Calif., this summer.
“Most parents teach their children how to be good employees,”
says Gary Keller, company
founder and chairman. “Within
the Keller Williams family, we
want to teach people how to be
great employers.”
Forrest says real estate professionals aren’t the only ones
attracted to Keller Williams
Realty’s approach to the real
estate business.
“We have retired firefighters
and school teachers who want a
new career but don’t want to be
part of another institution,”
Forrest says. “They want their
own businesses, and they want a
support system to help them. It’s
in our models and our culture to
share this kind of knowledge.”
To help them grow their businesses, Keller Williams Realty
arms sales associates with business models and systems, onsite
training opportunities, and customizable marketing and promotional materials. Moreover,
sales associates share not only in
management decisions about
Keller Williams Realty’s policies
and direction, but also in the
company’s profits—a first-of-akind business model in the real
estate industry. The company
estimates it’ll share more than
$55.7 million in profit in 2005.
According to President Mark
Willis, the roster totaled 47,000plus sales associates in June—up
from nearly 31,000 a year ago.
Inman News cited Keller
Williams Realty as the “most
innovative real estate company”
in 2001. Moreover, in 2003,
REALTOR® Magazine named
Gary Keller among the Top 25
Most Influential People in Real
Estate. His second book, The
Millionaire Real Estate Investor,
is No. 4 on BusinessWeek’s bestseller list and No. 10 on the New
York Times best-sellers list. Stop
by Booth 2021 to learn more.
AVA L A R R E A L E S TAT E A N D
MORTGAGE NETWORK
A BUSINESS PLAN FOR
YOUR CAREER AND BEYOND
Avalar is becoming
one of the most
popular programs
for top-producing
salespeople and broker-owners looking to add opportunities and synergy to their life
plan. Even though we plan on
doubling the size of Avalar by
the end of 2006, that growth
will be directed by Avalar
brokers, salespeople, and
employees, who all have a
vested interest in our success.
Our mission is not just to
build numbers but to add
quality companies and individuals who can grow with us
in coming years.
Our continued expansion
will bring more programs,
benefits, and opportunities
for all. If you’re associated
with one of our offices at
present, thank you very much
for your support
and confidence in
Avalar. If you’re
exploring the idea
of joining Avalar, I invite you
to talk to our staff, salespeople, and broker/owners at
Booth 3815 so that you can
make your decision with confidence.
In addition to our unique
revenue-sharing and retirement program, Avalar continues to improve with the
addition of its Las Vegas
training center, expanded
marketing, national advertising, and many new corporate
partners.
“I sincerely mean it when I
tell our associates that I hope
Avalar is the only company
with whom they’ll ever want
to be associated,” says President Chuck Scoble.
O c t o b e r 3 0, 2 0 0 5
My training was
watching reruns of “E.R.”
Some things are not what they seem.
Like copycat title products and services now
on the market. They may call themselves title
protection. But they often lack the resources
to safeguard customers from costly and timeconsuming title disputes.
Make sure you’re getting comprehensive title
insurance from a reliable provider. Highest
rated in the industry, Old Republic Title has the
financial strength, breadth of experience and
long-term stability your customers are counting
on — and deserve.
Old Republic Title.We’ve earned our reputation.
Title Insurance Group
STANDARD & POOR’S AA, MOODY’S A1,
FITCH RATINGS AA-, DEMOTECH A"
www.oldrepublictitle.com
Old Republic National Title Insurance Company • Old Republic General Title Insurance Corporation • Mississippi Valley Title Insurance Company • American Guaranty Title Insurance Company
25
O c t o b e r 3 0, 2 0 0 5
FISERV ISS
Turn IRAs into real estate investments
More and more people are
becoming aware that real estate
can be bought using funds from
an individual retirement account.
For the right investor, owning real
estate within an IRA can provide
a wide range of added benefits.
Funds from an IRA can offer a
previously unconsidered source of
capital investors can use—subject
to IRS guidelines—toward the
purchase of a real estate investment. Owning real estate within
an IRA may also make available
other retirement benefits—from
deferred taxation of gains and
appreciation to providing a
broader diversification of an
investor’s portfolio. Understanding these benefits can give you an
added edge to help you meet
clients’ and customers’ needs.
Of course, these types of transactions can be complicated. So
it’s important to work with an
IRA trustee that offers an exten-
R E A LT Y T O O L S
®
Realty tools for your Palms
Real estate practitioners who use
In-Hand Realty Tools have powerful and easy-to-use software
programs in the palm of their
hand. According to one user, “I
have the answers to consumers’
questions whether they’re buying
or selling a home. They become
my clients or customers instead
of someone else’s. With In-Hand
Realty Tools, I can take care of 10
consumers instead of three.”
Four programs are included in
the In-Hand Realty Tools Suite,
Suite is fully compatible with the
latest generation of Palm,® smart
phones and handhelds, such as
the Treo 600, Treo 650, Palm
LifeDrive Mobile Manager, Palm
Tungsten T5, and Palm Tungsten
E2. The programs are designed
for one-hand operation with the
newer Palm® smart phones and
handhelds.
Palm® features In-Hand Realty
Tools Suite on its Web site as one
of four real estate sales software
solutions, and PalmSource selectTM
Expanded Version: BuyerQual,
Buyer Net, Seller Net, and ReFi.
Programs use In-Hand’s “tap
magic” feature that puts an
interactive user manual right
into each program.
The In-Hand Realty Tools
TM
H O U S E VA L U E S I N C .
Your favorite marketing source
vides these leads on an exclusive
subscription basis to real estate
practitioners. HouseValues’ subscription-based business model
lets us offer sales associates exclusive leads. And you keep 100 percent of what you earn.
HouseValues Inc. is the marketing partner of choice for thousands of sophisticated real estate
professionals across North America. Today, approximately 14,000
real estate professionals are tapping into our unique marketing
and technology tools, comprehensive training, and personalized
coaching services to make more
money using less of their time.
HouseValues generates millions
of prospective homebuyer and
seller leads each year and pro-
WANT MORE?
Well, our robust contact management system, Market Leader™,
automatically keeps you organized and in touch via personalized e-mails with thousands of
prospects at a time. The system
helps you build long-term client
and customer relationships and
close even more business.
HouseValues imports prospects
into your Market Leader system
so that you can cultivate new
customers through aggressive
online marketing campaigns.
Market Leader seamlessly integrates with MLSs and allows you
to send CMAs, e-mail home listings, and deliver automated emails and newsletters to your
N A R R E A L E S TAT E B O O K S H E L F
Update your bookshelf
Whether you’re a sales associate
or broker looking to increase
your success or a homebuyer or
home seller trying to get the
best deal possible, NAR’s Real
Estate Bookshelf has a wealth
of leading titles to update your
library. Filled with more than
70 books, CDs, videos, and
manuals, NAR’s Real Estate
Bookshelf is a great supplement
to the REALTOR Benefits
Publications that help you stay
up to date on the latest issues,
policies, regulations, and market trends.
Top-selling Real Estate Bookshelf titles include
SM
Sell Your Home FASTER
with Feng Shui and Buy
Your Home SMARTER with
Feng Shui by Holly Ziegler,
M.A., Ed. These two titles
address the benefits of using
Feng Shui when buying or
selling a home.
■ Red Hot Rookie by Mark
Leader. This is the only program you’ll ever need to
survive and thrive during the
start-up phase of your real
estate career. Includes a
twelve week success manual
and audio CD.
■ The Art of Staging by Peggy
Selinger-Eaton. This book
■
shows REALTORS® and
home sellers the techniques
sive understanding of the entire
process—a company that knows
what to do each step along the
way. That’s where Fiserv Investment Support Services (provided
by Fiserv Affinity or Fiserv Trust
Company) can offer invaluable
information and support. As specialists in alternative investments, we have more than 25
ed In-Hand Realty Tools Suite as
one of seven “Leading Real Estate
Palm OS Solutions.” In-Hand
Realty Tools has been compliancetested by PalmSource for the Palm
Treo 650, Palm Treo 600, and
Samsung SPH i500. In-Hand
Realty Tools has also earned the
“CRS Quality-Tested Seal.”
The suite is priced at $129.95
with no subscription fee and free
updates. As a special offer during the Expo, the price is now
only $99.95.
Stop by Booth 2413 to learn
more. Or to order, go to www.
in-hand.com/expo.htm or call
801/859-2507.
entire database of prospects.
As a subscriber, HouseValues
also offers you exclusive access to
a wide range of professional training, including more than 120
seminars throughout the nation.
We provide individualized coaching designed to refine existing
sales skills, teach new techniques
for maximizing productivity, and
define business goals and strategies. We also conduct forums
where our subscribers can network and share best practices.
For additional information,
stop by Booth 4131, contact us
at 877/732-9167, or visit www
.agentsuccessnetwork.com.
to easily and profitably prepare a home for sale. The
140-page book includes 30
color photos and a 50minute DVD.
To order these and other
products from the Real Estate
Bookshelf, visit NAR’s IMAGINE Booth 3205. NAR members receive an automatic 10
percent discount on all onsite
purchases.
MEET THE AUTHORS! Hear internationally recognized
sales trainer Chris Leader of Leader’s Choice discuss
“How to Be a Red Hot Rookie” on Sunday, Oct. 30 at
2:00 pm. Stop by Sunday at 3:00 pm to hear Peggy
Selinger-Eaton cover the basics of staging a house for
sale. All presentations take place at NAR’s IMAGINE
Theater. Book signings immediately follow each presentation at the IMAGINE Theatre (Booth 3205).
years of experience working with
these types of transactions. We
can guide you through the paperwork and administrative process
to help make your clients’ and
customers’ real estate investments a reality.
Stop by Booth 4604. Or call
us at 800/521-6974, or visit
www.fiserviss-iaservices.com.
R E A LT O R S ®
CELEBRITY
CONCERT
Glenn Frey
TIME TO “TAKE
IT EASY”
Get mellow and get down
with Detroit rocker and
Eagles co-founder Glen
Frey at the REALTORS®
Celebrity Concert on Sunday, Oct. 30 beginning at
8:30 p.m. The unforgettable performance is sponsored by Bank of America
and is free to all fullConference registrants. A
limited number of additional tickets are at Registration for $35 until 5:00
p.m. the day of the concert.
A member of the Rock
and Roll Hall of Fame,
Frey sang lead vocals on
such Eagles rock classics
as “Tequila Sunrise,”
“Heartache Tonight,” “Lyin
Eyes,” and, of course, “Take
it Easy.”
After the Eagles disbanded, Frey pursued a successful career as a singer. His
solo hits include “The Heat
is On,” from the soundtrack of Eddie Murphy’s
“Beverly Hills Cop,” and
“You Belong to the City,”
the theme song for TV’s
“Miami Vice.” His reunion
with the Eagles in 1994
yielded the top-selling
album “Hell Freezes Over.”
Doors for the concert,
which will take place in
Moscone West, open at
7:30. It’s open seating, so
get there early. Don’t miss
this chance to hear a great
rocker and have a blast.
O c t o b e r 3 0, 2 0 0 5
We’d like to show you
a charming duplex
relationship with plenty
of room to grow.
Wouldn’t it be great if you had a mortgage lender who valued your success?
Who took care of you—and your customers—better than any other lender ever
has? Who helped your business grow and prosper? Welcome to the neighborhood.
With offices in communities nationwide, GMAC Mortgage Corporation is right in
your backyard. Find out more today with a simple call to 1-800-888-GMAC.
Visit us at Booth #1831 in the South Hall.
Arizona Mortgage License Number BK-7670; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Georgia Mortgage Lender
License #5845; Illinois Residential Mortgage Licensee; Massachusetts Mortgage Lender License Number ML1556; Minnesota: This is not an offer to enter into an agreement. Any
such offer may only be made pursuant to Minn. Stat. § 47.206 (3) & (4); Montana Licensed Mortgage Broker #000207; Licensed by the New Hampshire Banking Department; Licensed
by the NJ Department of Banking and Insurance, 45 Eisenhower Dr., Paramus, (201) 226-1199; Licensed Mortgage Banker: NYS Banking Department; Licensed by the Pennsylvania
Department of Banking; Licensed RI Lender and Broker. ©2005 GMAC Mortgage Corporation
27
O c t o b e r 3 0, 2 0 0 5
A S S I S T- 2 - S E L L
P R O P E R T Y A U T O M AT I O N
AUTOMATING INVESTMENT
MANAGEMENT
If you own or manage properties, you’re invited to experience the newest version of
Tenant Pro property management software. With more
than 35 new features and
enhancements, Tenant Pro 7
makes it easier than ever to
manage your property management business. Stop by
Booth 4020 for a live demo of
Tenant Pro 7, or pick up a free
trial version to take with you.
Tenant Pro 7 combines a
fully integrated accounting
system and a property management database that tracks
vital information on tenants,
owners, units, vendors, and
properties. Tenant Pro 7
manages work orders and
reminders and prints late
notices, leases, checks, and
more than 120 financial and
management reports in one
easy-to-use, yet powerful,
program. The new version is
now compatible with Word
and Excel.
Listings the modern way
The traditional way of practicing real estate is changing, and
Assist-2-Sell is on the leading
edge of that change. The
Assist-2-Sell system is perfectly suited to today’s environment. Our low-fee commissions generate more leads than
you can imagine.
Join the Assist-2-Sell team of
franchise owners. Assist-2-Sell
has a proven marketing program
that works. The Assist-2-Sell
program offers energetic realty
professionals a program that
works without high overhead
and a large sales staff. Assist-2Sell franchisees are surprisingly
affordable. The company has a
proven track record with more
than 500 franchises in the
United States and Canada. Visit
Assist-2-Sell at Booth 323. For
more information, call Ryan
Elliott at 800/528-7816. Or visit
www.assist2sell.com. Don’t beg
for listings any more!
F A M I LY T I M E ®
A varied suite of fully integrated add-on products is
available to further enhance
the power of Tenant Pro 7.
Completely automate tenant
billing and rent collections
with e-Pay Plus electronic payment processing. Other products offered include applicant
screening, CAM and utility
billing, payroll for Windows
and Crystal Reports, and new
for version 7, export financial
data to QuickBooks.
Call 800/964-2792, or visit
www.tenantpro.com.
Investing in family pays off
Balancing work with
quality personal time
is the cornerstone for
success in all aspects of
life. Finding the tools
to spread this valuable
message to your clients
and customers is now
easier than ever with
FamilyTime.® NAR—
along with the Million Dollar
Round Table“—has developed
FamilyTime,® an interactive DVD
and booklet to help families
spend quality time together.
FamilyTime® is a powerful
prospecting tool and
closing gift. It’s an
inexpensive way for
REALTORS® to make
a strong connection
with clients and customers and to remind
them that REALTORS® share a commitment to family.
As ambassadors of families
and their homes across the
country, it’s our mission and
privilege to strengthen the core
of our business—the family.
FamilyTime® celebrates families
and the time they spend together, whether it’s backyard parties,
pillow fights, or puppet shows.
The minimal investment of $5
per FamilyTime® DVD is both
smart and rewarding. Profits
also benefit the community by
supporting the REALTORS ®
Relief Foundation.
For more information and to
order FamilyTime®, visit NAR’s
IMAGINE Booth 3205, call
800/917-7035, visit www.family
timeorders.com, or e-mail family
time@fdskcreative.com. Volume
discounts are available.
R E P LY I N C .
Stand out in the Internet crowd
Few Internet marketing programs enable real estate practitioners to differentiate themselves from the crowd in any significant way. Reply! most certainly does. Visit the Reply Booth 1231 during the Expo and gain an understanding of how Reply! can help you become a successful Internet marketer.
Reply! provides quality Internet marketing programs that enable you to
stand out.
Reply!’s AgentConnect program allows real estate practitioners to purchase high-quality, exclusive leads in their local areas. Each lead provided
by AgentConnect is validated to ensure that it has a legitimate phone number for the consumer. In addition, Reply! conducts training and workshop
sessions aimed to teach sales associates the best practices for dealing with
Internet consumers. With this training and consistent follow-up, AgentConnect’s exclusive leads can make the difference between success and failure in your targeted market.
In addition to its AgentConnect program, Reply! acquired industry-leader
Connecting Neighbors earlier this year to provide you with a more comprehensive range of services for your marketing efforts. Connecting Neighbors
is a leading provider of neighborhood marketing programs, which allow you
to build a relationship with a targeted set of residents by exclusively sponsoring a local neighborhood Web site and monthly newsletter. Through this
exclusive program, the sponsoring sales associate becomes known as the
area’s “neighborhood expert,” a distinct advantage over the other practitioners in the market.
“Our exclusive Internet marketing programs help real estate sales associates establish a compelling and lucrative presence in their local market,”
explains Sean Fox, executive vice president of Reply! Real Estate. “Reply!
has the expertise and product offerings required to bring significant value to
real estate professionals. We look forward to helping build your successful
local Internet marketing strategy.”
Visit Reply! in Booth 1231 to learn how its Internet marketing strategies
can set you apart!
F R I S C O FA C T
In 1848, the California Gold Rush started
when James Marshall discovered gold while helping to build a sawmill on the American River.
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O c t o b e r 3 0, 2 0 0 5
REALTOR® Magazine,
eNeighborhoods Inc.,
Fannie Mae, and
LandAmerica
congratulate the
2005 GOOD NEIGHBOR AWARD WINNERS
David Forward
Weichert,
REALTORS®,
Medford, N.J.
In 1991, Forward
founded the
International
Children’s Aid
Foundation, which
helps more than
200 orphans in
Romania. ICAF
built and operates
its own orphanage
and supports staterun orphanages
through early childhood development
programs and job
training. He also
set up medical and
dental clinics that
are open to the
entire town.
Carole Sharp
Coldwell Banker
Neuhaus
Real Estate,
Staunton, Ill.
Sharp has run the
Staunton Food
Pantry in her
small town for
eight years,
serving 60 families
a month.
Volunteers help
her with weekly
food distributions,
but otherwise she
runs the entire
effort by herself,
planning food
drives, sorting
and inspecting all
donations, applying for grants, and
soliciting corporate sponsors.
Howard Freeman
Freeman Realty
Gainesville, Fla.
Ouida Spencer, GRI
RE/MAX Executives
Atlanta, Ga.
Freeman founded
STOP! Children’s
Cancer Inc. in
1981, after his
young daughter
Bonnie was
diagnosed with
leukemia. Though
the disease killed
Bonnie, Freeman
has continued the
fight, raising more
than $2 million to
fund research and
purchase equipment to prevent,
treat, and cure
children’s cancers.
Spencer has been
a passionate leader
and fundraiser
for the United
Cerebral Palsy
of Georgia for 25
years. She is a
tireless advocate
for housing rights
of disabled adults
and has helped
set up six day
habilitation facilities
that provide therapy
and training
to more than
1,000 people with
developmental
disabilities.
Greg Garrett
greg garrett
realty.com,
Newport News, Va.
Garrett founded
Orphan Helpers in
2000 to support
abandoned and
abused children in
orphanages and
detention centers.
Currently working
in El Salvador and
Honduras, the
organization
provides food,
shelter, education,
and hope to more
than 1,000 children.
The organization will
expand to Nicaragua
and Guatemala in
2006.
Check out the Good Neighbor Awards display at the entrance to the Expo in the North Hall!
Pick up applications for the 2006 REALTOR® Magazine Good Neighbor Awards at the Good
Neighbor Awards display or at REALTOR.org/realtormag. Deadline: May 26, 2006
Co-sponsors
Founding Sponsor
O c t o b e r 3 0, 2 0 0 5
31
O c t o b e r 3 0, 2 0 0 5
It’s a whole new world in here.
You know REALTOR.org always delivers unmatched industry
news and trends. Now, get into the whole new world of business tools
and tips that will help you thrive in today’s competitive market.
Not registered? Go to www.REALTOR.org/SD1 for access
to exclusive members-only benefits, and your chance to win a laptop!
For more information on what REALTOR.org can
do for you, stop by NAR’s IMAGINE Booth (#3205).
Real Strength.
Real Advantages.
R E A LT O R S ® C O N F E R E N C E & E X P O I N T H E A I S L E S
Hewlett-Packard (Booth 805) Manager of Vertical Marketing Lisa
Hopkins (left) honors Becky Robertson of Prudential Georgia Realty,
Woodstock, Ga., the second-place winner in the second annual HP Real
Estate Top Technology Producers contest. The contest recognizes real
estate professionals who use technology to serve their clients.
SUNDAY EDITION
Oc to b e r 3 0, 20 05
REALTOR® Magazine
33
(From left) NAR CEO Dale Stinton and Vice President, Affinity Marketing, Mary Stark-Hood (third from right) are all smiles
as they welcome (from left) Project Directors Kimberly and Buz McOmber, Senior Project Director Doreen Lecheler, Business
Development Vice President Ron Medved, and Senior Project Director Leif Johnson from The Pacific Institute (Booth 3621),
which provides training for personal growth, as the newest REALTOR BenefitsSM program member.
NAR Chief Economist David Lereah signs his book Are You Missing the Real Estate
Boom? for Kevan Lyons, e-PRO®, RCE, from Salida, Colo., at NAR Booth 3205.
Samantha Stewart of Sacramento, Calif.
scores a chocolate-covered berry from
Shari’s Berries International Inc. (Booth
3435).
Marbury Little, GRI, Marketing & Conference Liaison, hitches a ride on
Wells Fargo’s (Booth 1205) stagecoach with the mortgage company's
Executive Vice President, Retail National Sales, Bradley Blackwell.
New NAR CEO Dale Stinton (left) and
Vice President, Strategic Alliances,
Mary Stark-Hood give a big hello to
brand-new REALTOR BenefitsSM partner
Michael Miller, president of Talking
House (Booth 3302).
Rocky Funk of Tampa, Fla.-based Pillar To Post (Booth 3331) details
the national home inspection franchise's offerings to Rene Cedillo of
Modesto, Calif. The company was named No. 1 in the home inspections
category in Entrepreneur magazine's 26th Annual Franchise 500 issue.
At the NAR booth (3205), Bob Goldberg, NAR senior vice president of
marketing and business development,
visits with actor Jamie Farr, who is better known for dresses than ties from his
role as Sgt. Max Klinger on M*A*S*H.
2006 NAR President Tom Stevens (third from right, front) directs a welcoming
Expo smile to Stewart Title’s Vice President of Administration for the National
Division Kathy Bush Soule (sixth from left, Booth 1117). Joining in the fun are
(from left) Michael Lobout, Colorado Springs, Colo.; two Stewart staffers; Wendy
Furth, Northridge, Calif.; Dennis Johnson, Colo.; Kerry Kidwell, Bloomington, Ill.;
Marbury Little, Marketing & Conference Committee Liaison; Bob Galiano, 2005
Liaison to Public & Federal Housing Issues; and Carlotta Ackly, Villas, N.J.
Cellstory's (Booth 3944) Bill Oliver focuses on collegaue Jana Ireton to show Bill
Bauman of Bellingham, Wash., how a cell phone can be a mobile marketing device.
You work hard for them.
We work hard for you.
You work hard to help your home buyers and sellers enjoy
seamless transactions. So do we. We’re the American Land Title
Association—a trade association representing thousands of title
insurance professionals across the nation. Our members work hard
to reduce the risk of title issues to help ensure a smooth and timely
closing for your clients.
By encouraging your customers to obtain an Owner’s Policy of Title
Insurance, you’re helping them to get coverage that safeguards
them should title issues arise—all for a simple, one-time fee.
You put a lot into helping your clients. We welcome the opportunity
to do the same for you.
(800) 787-ALTA • www.alta.org
AMERICAN LAND TITLE ASSOCIATION.
The voice of our nation’s title insurance professionals.
T I T L E I N S U R A N C E . P R O T E C T I N G T H E A M E R I C A N D R E A M , O N E H O M E AT A T I M E .
©2005 American Land Title Association
SUNDAY EDITION
Oc to b e r 3 0, 20 05
REALTOR® Magazine
35
Thanks to Good Neighbor Sponsors
In 2005 the Good Neighbor
Awards winners’ charities
received $45,000 in grant
awards. Those grants—and
REALTOR® Magazine’s Good
Neighbor program itself—
wouldn't be possible without
the generous support of this
year's sponsors: eNeighborhoodstm Inc., which has supported the program since its
inception, Fannie Mae, and
LandAmerica.
“It’s wonderful to see the
passionate way the membership responds to these unsung
heroes, who are accomplishing
truly amazing things at the
grassroots level,” says Stu Siegel,
CEO of eNeighborhoods. Siegel
also personally contributed to
the Good Neighbor Awards
through The Stuart & Jill Siegel
Foundation. “They certainly
deserve the standing ovations,
and I hope that passion will
inspire REALTORS® around
Neighbor
Continued from page 1
Romanian government official
has called “the finest childcare
facility in the country,” and
assists state-run orphanages
with early childhood education
programs.
Howard G. Freeman,
Freeman Realty Inc.,
Gainesville, Fla. Freeman
has raised more than $2 million to support research on
preventing, treating, and curing childhood cancer. Freeman
founded STOP! Children’s
Cancer in 1981 after his youngest daughter was diagnosed
with leukemia. STOP! funds
research grant applications and
is building an endowment to
fund pediatric cancer research
in perpetuity.
Greg Garrett, greg garrett
realty.com, Newport News,
Va. Garrett founded Orphan
Helpers to support children
in orphanages and detention
centers. Currently working at
12 orphanages in El Salvador
and Honduras, the organization
provides food, shelter, education, and hope to more than
1,000 children. Orphan Helpers
hires teachers and caregivers,
donates supplies, and partners
with local groups to build and
upgrade facilities. Garrett has
helped raise more than $1 million since 2000.
Carole E. Sharp, Coldwell
Banker Neuhaus Real Estate,
Staunton, Ill. Sharp runs the
Staunton Food Pantry, which
serves more than 60 families
a month and has become a
model charity in an area where
other food pantries have failed.
Stu Siegel, eNeighborhoodsTM CEO, has
been a long-time sponsor of the Good
Neighbor Awards.
the country to become more
involved in their communities.”
eNeighborhoods Inc., Booths
1950 and 3427, a REALTOR
Benefitssm Program partner, is
the industry leader in providing easy access to neighborhood
information for every community in the United States.
Real estate professionals who
use this marketing solution
maintain a competitive edge
Except for weekly food distributions, Sharp handles the
entire operation by herself. She
applies for grants, secures sponsors, and sorts and inspects all
food donations. Sharp acknowledges every donation with a
handwritten thank-you note.
Ouida Spencer, GRI,
RE/MAX Executives Inc.,
Atlanta. For more than 25
years, Spencer has volunteered
with United Cerebral Palsy of
Georgia, which serves people
with many developmental disabilities. Spencer is a tireless
advocate for housing rights,
traveling throughout the region
to identify suitable single-family homes where three or four
adults will be able to live with
the help of care providers. She
raised more than $100,000
last year alone.
Five other Good Neighbor
Award nominees received
Honorable Mentions and
will receive $1,500 grants
for their cause. They are
Charlotte Esarey, Buck &
Buck Inc., Realtors®,
Jacksonville, Fla.; Marla S.
Johnson, gri, Maryland Real
Estate Group Inc., Frederick,
Md.; Pam Kiker, crs®, The
Kiker Team, Keller Williams
Realty, Englewood, Colo.;
Robert Thomson, Waterfront
Properties and Club
Communities, Jupiter, Fla.;
and Jeanne Williams-Livesay,
William E. Wood & Associates,
Chesapeake, Va.
To learn more about winners and information on how
to nominate someone for the
2006 Awards, visit the Good
Neighbor Awards booth at the
entrance to the North Hall.
with their ability to create
powerful CMAs, HomeBooks,
BuyerTours, newsletters, flyers,
and Web sites.
Fannie Mae is a private,
shareholder-owned company
based in Washington, D.C., that
provides financial products
and services that make it possible for low-, moderate-, and
middle-income families to buy
homes. Since 1968 Fannie Mae
has helped more than 63 million families achieve homeownership.
LandAmerica Inc., Booth
4005, is a leading provider of
real estate transaction services.
Through its many subsidiaries,
LandAmerica serves residential
and commercial customers
with more than 800 offices
and a network of 10,000 active
agents throughout the United
States, Mexico, Canada, the
Caribbean, Latin America, and
Europe.
In a moving speech, a very hoarse 2001 NAR President Richard Mendenhall
(right), CIPS, CRB, GRI, officially inducted third-generation broker J. Lennox
Scott, CRB, into the Council of Real Estate Brokerage Managers (CRB) Hall of
Leaders during a special reception and dinner Friday night. The Hall of Leaders
award honors CRB designees whose significant contributions continue to shape
and influence the real estate industry locally and nationally. Whispering enthusiastically, Mendenhall praised Scott’s vision and bright mind, saying, “Lennox
isn’t afraid of change or to speak up.” Scott, who runs the fifth-largest U.S.
regional brokerage, John L. Scott Real Estate, credited the book Future Shock
with “throwing his imagination into high gear in high school” and The Pacific
Institute, which teaches professional growth and performance improvement,
with helping him develop a vision to “live life with purpose and passion.” My
favorite word is possibility, he told the guests.
Disaster Ongoing in Gulf States
“Underneath all is
the land.”
This phrase from the
NATIONAL ASSOCIATION
OF REALTORS® Code of
Ethics preamble explains the
determination of residents in
areas ravaged by hurricanes
Katrina and Rita to return
their homes and rebuild their
communities, J. Danny Cooper,
executive vice president of
the Alabama Association of
Realtors®, told the attendees of the Equal Opportunity
Cultural Diversity Forum
Friday at the 2005 Realtors®
Conference & Expo.
“It takes on a totally appropriate meaning when, for many
families, the only thing on
top of that land is a tent,” said
Cooper, during “The Devastated
Gulf Region: How Do We Build
it Better for the Future?”, which
was presented in conjunction with the Smart Growth
Advisory Board. In a moving
presentation, Cooper conveyed
the tremendous devastation
General
Continued from page 1
NAR President Al Mansell’s
presentation to the packed
crowd also focused on
choices—the choice
REALTORS  have made
in the last year to help the
victims of natural disasters,
to fight in Washington for
their principles, and to pull
together as a family.
caused by the storms and
underscored the need for continued assistance.
“It’s extremely important
for the American people, the
elected leaders, and the disaster-relief professionals to know
that this disaster didn’t happen.
It’s happening,” he said.
Even as the need for immediate assistance and relief continues, work has begun on the long
and difficult process of rebuilding the Gulf Coast region. “The
decisions that are made today
will affect that entire area and
how it’s rebuilt,” said Bonnie F.
Casper, the forum’s chair.
Pres Kabacoff, CEO of Houma,
La.-based HRI Properties,
which had put together a plan
for revitalizing New Orleans’
center city before the storms,
said new-construction costs in
New Orleans are between $150
and $175 per square foot, so
federal aid is crucial if rebuilding efforts are to succeed.
“It was great talk in the beginning. President Bush said we
were going to rebuild. But, as
we see legislation coming down,
we’re not seeing the funds
flowing,” Kabacoff said. “I’m
concerned that if we don’t get
some real federal help, it will be
difficult economically to build
in the city.”
Beyond New Orleans, the
Mississippi Renewal Forum,
a combined effort of Gov.
Haley Barbour’s commission
on recovery, rebuilding, and
renewal and the Congress of
New Urbanism, are working
with the residents of 11 Gulf
Coast communities to plan for
the future.
David Goldberg, communications director for Smart Growth
America, said teams of community planners assigned to
each community and residents
are dealing with issues ranging from affordable housing to
economic revitalization. “The
planning meetings turned out
to be an important exercise for
residents to be able to think
about the future rather than
just picking up the rubble,” said
Goldberg.
Mansell reviewed the generosity that REALTORS 
exhibited. He recalled his
personal experiences in
touring Southeast Asia after
the Dec. 26 tsunami and
helping to build the first of
the 1,000 homes NAR’s
$1.7 million in contributions
will construct by June 2006.
Next he showed heartwrenching videos of the
destruction along the Gulf
Coast, which clearly demonstrated how vast the need
truly is. The outpouring of
support from more than
13,000 REALTORS® have
resulted in the collection of
about $5.9 million in cash
donations. “REALTORS®
reached out and really
made a difference,” Mansell
said. “Being a REALTOR®
is about heart, home, and
helping those in need.”
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