health care conference - Georgia Society of CPAs

The Georgia Society of CPAs
HEALTH CARE CONFERENCE
February 6, 2015 | Cobb Galleria Centre, Atlanta
Event Code: 13010 |
LS13010
The Georgia Society
of CPAs
HEALTH CARE CONFERENCE
February 6, 2015 | Cobb Galleria Centre, Atlanta
Event Code: 13010 |
LS13010
8 hours of CPE credit with a possible 2.5 hours of A&A
The 2015 Health Care Conference will discuss the important and vital elements
that affect the work you perform every day for health care providers and entities.
Find out how the use of big data can reduce costs and manage resources while
improving patient care. Ensure you’re within the legal ramifications of health care
accounting and find out what new laws and regulations are coming down the line.
Fraud is prevalent in all areas of business, and health care is no exception. Hone
in on what can be done to detect and prevent fraud within physician practices.
The Affordable Care Act continues to have a consistent effect on health care.
Join the discussion on the impact the ACA will have on physicians as employers.
Who Should Attend: CEOs, CFOs, compliance officers, internal auditors,
financial managers, and administrators of hospitals, physician groups and
managed care organizations, as well as CPAs with health care clients.
GOLD SPONSOR
BREAKFAST SPONSOR
Can’t Make It To Cobb GALLERIA?
Live Stream Attendance
Event Code:
LS13010
CPE Credit: 8 hours of CPE credit | 1.5 hours of A&A
Live stream allows you to attend the conference from your home, office or
anywhere you can access the Internet. You view the sessions in real time as part
of the audience and have interaction with other attendees via chat areas. Live
streamed sessions are indicated with the following symbol:
For more information or to register, visit olc.gscpa.org or call 404-504-2985
or 800-330-8889, Opt. 3.
FRIDAY, FEBRUARY 6
7 – 8 a.m.
Registration and Continental Breakfast
8 – 8:05 a.m.
Welcome and Announcements
8:05 - 9:20 a.m.
A - Big Data Applications in Health Care
Martin D. Brown, CPA, Pershing Yoakley & Associates, Knoxville, Tenn.
Brian Worley, PYA Analytics, Knoxville, Tenn.
Discuss health care sector activities in the application of advanced analytics, which
address our nation’s goals of enhanced outcomes, reduced costs, and improved
population health. An overview of the evolution of big data from the sciences and
technology fields into the health care sector, as well as the current status of U.S. health
care, both in the context of comparisons to other countries and in the context of our own
national budgetary issues are examined. Specific examples of the use of data analytics
are utilized based on our own experiences as health care advisors and consultants.
9:20 - 9:35 a.m.
Networking Break
9:35 - 10:50 a.m.
B - Legal Trends Affecting the Health Care Industry
Glen Reed, King & Spalding LLC, Atlanta, Ga.
A discussion of the most important legal trends affecting the health care industry over
the past year and a preview of future trends will be the focus of this session and will
include the status of Accountable Care Act implementation; the prospects for major
Accountable Care Act disruption by the United States Supreme Court; health policy
implications of the change in control of the U.S. Senate; developments in the managed
care marketplace affecting contracting; enforcement and judicial developments driving
adverse interpretations of the Stark Law and False Claims Act; RAC audit reform
proposals; financial and tax reporting relating to temporarily restricted gifts; and other
key issues.
11 a.m. - 12:15 p.m.
C - Health Care Transformation: Future Payment Models and the Risk Capability
Imperative
Brad Benton, CPA, FHFMA, DHG Healthcare, Atlanta, Ga.
Bill Hannah, Dixon Hughes Goodman LLP, Atlanta, Ga.
Employers, payers, and consumers are demanding greater accountability and higher
value for their health care spend. As a result, commercial and governmental payers
are developing new payment models that are increasingly focused on the value of the
care provided not the volume of services provided. We will describe the transformation
that is underway and explore the various payment models being introduced into the
market and explore the current trend in value-based payments designed to drive greater
accountability from providers and the acceleration in risk based payment models.
12:15 - 1:10 p.m.
Lunch
1:10 - 2 p.m.
D1 - Fair Market Value and Commercial Reasonableness:
Assessing Health Care Deals in a Dynamic Market
Gregory D. Anderson, CPA/ABV, CVA, HORNE LLP, Hattiesburg, Miss.
Today’s transactions and contractual arrangements among health care providers are made
up of increasingly sophisticated, multi-faceted structures, which have evolved with reforms
in reimbursement and delivery systems, transformation in the marketplace, and surges in
enforcement activity. The complexity of these financial relationships creates additional regulatory
compliance challenges. Discussion will focus on fair market value and commercial reasonableness
issues arising out of referring provider transactions and contractual relationships, with an
examination of business and compensation valuation theory and methodology.
D2 - I Want to Be a Physician, Not an Auditor: The Reality of Fraud in a Physician Practice (A&A)
Sarah M. Dekutowski, CPA, Draffin & Tucker, LLP
A physician practice is very vulnerable to fraud with its small staff, little to no segregation
of duties, and a physician owner who generally want to focus on patients, not precautions.
Physicians are often reluctant to report fraud, and the dishonest employee goes from practice
to practice, continuing to take advantage of the situation. Review common fraud schemes and
methods for detection and prevention of fraud in a physician practice. Real-life case examples
and “lessons learned” will be discussed.
2:15 - 3:30 p.m.
E1 - A&A Update (A&A)
Denise Marbach, PricewaterhouseCoopers, Atlanta, Ga
Julie Edmunds Smith, PricewaterhouseCoopers, Atlanta, Ga.
Brent Stolle, PricewaterhouseCoopers, Atlanta, Ga.
Receive technical updates on professional, standard-setting and regulatory developments
that impact health care organizations that includes discussion of recent accounting and
reporting developments impacting health care organizations including, but not limited to,
financial reporting project, revenue recognition and leases, and financial instruments among
other technical areas.
E2 - What You Want to Know About Clinical Integration and More (A&A)
Josh M. Berlin, J.D., DHG Healthcare, Atlanta, Ga.
Christopher M. Kane, DHG Healthcare, Atlanta, Ga.
With more organizations moving towards a clinically integrated environment to meet the
evolving needs of our industry, a common understanding of becoming a successful patientcentric, value-driven clinical enterprise is required. This session will establish a collective
understanding of today’s dynamic industry challenges, how an organization understands
its role across those challenges, and what essential elements must exist to achieve a much
sought after level of long-term sustainability across the full continuum of care delivery.
3:40 - 4:30 p.m.
F1 - ACA: Impact on Physicians as Employers
Angus A. McRae, CEBS, Angus McRae, Norcross, Ga.
The law impacts physician practices from both the employee benefits side of the business
as well as from the patient care and revenue side. We will look at how the law is unique
to physician practices, and discuss current, topical issues surrounding the law, including
prohibition of tax favored reimbursement of individual health insurance premiums, the everevolving play or pay rules, and how King v. Burwell may impact premium subsidies.
F2 - Three Ps to Board Presentations and Negotiations
Linda H. Yates, The Image Energizer, Highland Beach, Fla.
Learn how your body language impacts how successful you are in presentation and
negotiation settings, as 93 percent of all communication is nonverbal. You will learn strategies
that you can implement immediately to increase your effectiveness.
Registration
Event Code: 13010
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Pricing Information
Members
Nonmembers
LIVE STREAM
Members
LIVE STREAM
Nonmembers
Early Registration Fee by January 16
$249
$349
$249
$349
Standard Registration Fee
$309
$409
$309
$409
Late Registration Fee after February 3
$349
$449
$349
$449
Cancellation Policy: Cancellations/Transfers made up to three weeks before the seminar or conference will not incur an
administration fee. Cancellations/Transfers made during the Standard Fee time frame are subject to a $50 administration
fee. Cancellations/Transfers made within three business days are subject to a $100 administration fee for members;
$150 for nonmembers. Cancellations/No shows on the date of the event forfeit the entire registration fee. No refunds or
transfers of course fee will be made after the date of the event.
Turn Form Over for Payment Information
Register Today!
CALL GSCPA CPE Department at 404-504-2985 or 800-330-8889, Opt. 3 to place
a credit card order
FAX a completed registration form with credit card information to GSCPA at 404-237-1291
INTERNET registration available at www.gscpa.org
MAIL your completed registration with credit card information or check made payable to
The Georgia Society of CPAs to:
The Georgia Society of CPAs
Six Concourse Parkway, Suite 800
Atlanta, GA 30328
BReakout sessions
Choose one session per time slot
1:10 - 2 p.m.
D1 - Fair Market Value and Commercial Reasonableness: Assessing Health Care

Deals in a Dynamic Market
D2 - I Want to Be a Physician, Not an Auditor: The Reality of Fraud

in Physician Practice (A&A)
2:15 - 3:30 p.m.
E1 - A&A Update (A&A)

E2 - What You Want to Know About Clinical Integration and More (A&A)

3:40 - 4:30 p.m.
F1 - ACA: Impact on Physicians as Employers

F2 - Three Ps to Board Presentations and Negotiations

Materials
Choose how you wish to receive conference materials
 Download eMaterials
No printed materials provided at the conference
 Printed Materials
Will receive printed materials at the conference
Live Stream Attendees will receive eMaterials
PAYMENT Information

In Person Attendance
OR
Live Stream Attendance

 Use Money on Account
 Check for $___________ made payable to The Georgia Society of CPAs
 Amount to charge credit card $___________
 Discover
 MasterCard
 AmEx
 Personal Card
OR
 Company Card
 Visa
Card NumberExpiration Date
Name as it appears on card
Signatures
ITEMS TO NOTE
If you have a specific dietary or other need, please contact the CPE Department at least one
week prior to the conference at 404-504-2985 or 800-330-8889, Opt. 3.
If you have special needs under the Americans with Disabilities Act, please attach a
written description or call 404-504-2985 or 800-330-8889, Opt. 3.
Task Force Members
Susan Clark, Pershing Yoakley & Associates, Atlanta, Ga.
Mary Jo Duffy, Principle Valuation, LLC, Atlanta, Ga.
Barbara Grant, Pershing Yoakley & Associates, Atlanta, Ga.
Denise Marbach, PricewaterhouseCoopers, LLC, Atlanta, Ga.
Patti Richards, The Richards Law Firm, LLC, Atlanta, Ga.
Jimmie Richter, Draffin & Tucker, LLC, Atlanta, Ga.
Julie Edmunds Smith, PricewaterhouseCoopers, LLC, Atlanta, Ga.
Daron Tarlton, Dixon Hughes Goodman LLP, Atlanta, Ga.
Facility
Cobb Galleria Centre | Two Galleria Parkway SE, Atlanta, Ga. 30339
770-955-8000 | Directions: http://tinyurl.com/cobbgalleria
Hotel
Renaissance Waverly Hotel | 2450 Galleria Parkway, Atlanta, Ga. 30339
770-953-4500 | Website: www.renaissancewaverly.com
Special Rate Code: GSP | Rate: $175
Please mention GSCPA when making your reservation.
*GSCPA does not have a room block established at any hotel
Photography
By attending this event, you are demonstrating your permission to allow your photo
to be taken and published in GSCPA marketing, promotional and web materials.
Six Concourse Parkway
Suite 800
Atlanta, GA 30328
The Georgia Society
of CPAs
HEALTH CARE
CONFERENCE
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Atlanta, Georgia
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