C4A3 - Branding and marketing concepts

Municipality of Koszalin
Second biggest municipal centre in the West Pomeranian Province
Population – approx. 107 993
Area – 98.33 km2
Geographical location
2 km in straight line to the Baltic Sea,
forest complexes, lakes and parks
Road infrastructure:
•International Route E-28 (Berlin – Kaliningrad), part of
which is the National Route No 6 (Szczecin – Gdaosk)
•National Route No 11 (Kołobrzeg – Poznao – Bytom)
The nearest sea ports:
• Darłowo (25 km)
• Kołobrzeg (40 km)
1
Second biggest centre of dynamical economic
development in the West Pomeranian Province
THE MOST IMPORTANT ECONOMIC INDICATORS IN RECENT YEARS
DESCRIPTION
2008
2009-2011
18 455
18 415 (06.2011)
14 201
15 123 (2010)
218
230
9.9%
(12.2009)
11.2%
(2011)
Number of income earning inhabitants (PIT payers)
70 744
71 012 (2010)
Number of persons covered by the Municipal Social Aid Centre
assistance
6 451
5 675 (2010)
24 939 (2007)
28 058 (2008)
Budgetary expenditures (zł million)
334.9
512.4 (2011)
Municipality’s own income (zł million)
173.1
209.63 (2011)
% of investments expenditures as % of budgetary expenditures in
total
22.5 %
32.8 % (2011)
Number of registered businesses as per REGON
Number of active businesses according to the Tax Office
Number of foreign capital companies
Unemployment rate
GDP per single inhabitant *zł+ (Koszalin sub region)
2
Reactivation of Zegrze Pomorskie airport
The project of reactivation of the former military and civil airport in Zegrze
Pomorskie has been entered, thanks to Mayor efforts, in the list of key
investments of the West Pomeranian Province Regional Operational
Programme for the period of 2007 – 2013 amounting to zł 144 million.
It clearly appears from the project feasibility study that reactivation of
Zegrze Pomorskie airport is profitable, economically justified and has a
chance to become a driving force for economic development of the entire
Koszalin region.
3
„Koszalin” Subzone of Słupsk Special Economic Zone
„Koszalin”
Subzone SSEZ
Zone of
Organised
Investment
Activity
Established
22.10.2003
within Słupsk
Special
Economic
Zone on the
area 22 ha
After two enlargements in 2006 and 2007 - now it embraces 91 ha, of which 48 ha are
free to invest. On 1.08.2011 Managing company submitted an application to extense
Słupsk SEZ borders including 23 ha area of „Koszalin” Subzone. Councils of Ministers’
decision is pending.
4
„Koszalin” Subzone Słupsk SEZ investment assets
• Perfect location and transport accesibility
in the vicinity of national routes No 6 (Szczecin Gdaosk) and No 11 (Kołobrzeg – Poznao – Górny Śląsk)
near planed motorways no S6 and no S11 junction.
• Full technical infrastructure
water, rain, sewage, electrical energy and natural gas
(large capacity).
In implementation project co-financed from RPO WZ 2007-2013
valued: 79,8 mln zł (EU funds co-financing: 39,9 mln zł)
• Zoning in local spatial development plan: industrial production,
logistic & warehouse centers. No investment obstacles.
Max. allowed built-up area: up to 75%, max. height up to 25 m.
• Plots division according to investor’s needs which means large savings.
Min. plot area from 0,2 ha.
• Friendly climate and numerous international contacts
permanent contact with investor till launching plant
•Preferences and tax incentives
•Qualified professional staff
5
Tax incentives
At the „Koszalin Subzone” of the Słupsk Special Economic Zone
Exemption from state Company Income Tax due to investment outlays or creation of
new jobs - up to max. 60% depending on the company size.
Exemption from local real estate taxation for plots, buildings and edifices based on
the de minimis principle (up to 200 000 EUR) for investors who posess valid permision
to conduct business activity on the SEZ area.
In other places within the city jurisdiction
Four categories of local real estate tax exemptions for max. 3 years depending on
investment outlays and number of new jobs created.
6
Investors in „Koszalin” Subzone of SSEZ
active
Nordglass Sp. z o.o.
(Polish capital) manufacturing vehicle windscreens;
506 persons employed.
Jeronimo Martins Dystrybucja
(Portuguese capital)
One of the biggest and most modern
logistic centres for „Biedronka” network of
grocer shops to serve the entire West
Pomerania. Employment – 430 persons.
7
Investors in „Koszalin” Subzone of SSEZ
active
Jakob Hatteland Assembly
(Norwegian capital) Planned production of
monitors and computers for sea navigation.
Currently company is changing its profile.
Fabryka Flag Linea
(Polish capital) manufacturing banners and
flagpoles; 96 persons employed.
8
Investors in „Koszalin” Subzone of SSEZ
active
Q4GLASS ABJ Inwestor
(Polish capital). Manufacturing advanced technology
glass for construction sector. Expected employment:
24 persons.
Romex
(Polish capital) manufacturing milk tankers
and steel tanks; 34 persons employed.
9
New investors in „Koszalin” Subzone of SSEZ
Elfa Manufacturing Poland Sp. z o. o.
(Swedish capital) – in October 2011 investor
bought land plot with production hall in order to
produce metal, wooden and plastic parts for
creative storage systems.
Expected employment: 140 employees.
„ESPAN” Sp. z o. o. (Danish capital) – in October 2011 Investor bought land plot
15 004 m2. The investor plans to build fish processing plant and to create 40
workplaces.
Opening production plant is planned III/IV quarter 2012.
10
Investors outside the Special Economic Zone
From among the foreign investors that were attracted to locate their plants
outside the special economic zone, thanks to direct efforts of the Mayor,
special reference must be made to
Royal Greenland Seafood – a worldwide leader, who built in Koszalin the most
modern in Europe fish and seafood processing factory employing approx. 300
persons (opened June 2008). The company expects to further develop its
activity and to employ approx. 700 persons.
11
Putting in operation the Technological Park
A common project of the Municipality and Technical University of Koszalin
The Technological Park has been established in a modernised building of the
Technical University of Koszalin at ul. Partyzantów in 2009.
Investors from the advanced and clean technology sectors, employing highly qualified
specialists and creating innovative products as well as services of high added value, are
being attracted to the Park.
The first such company is REC Research and Engineering Center a manufacturer of
software for worldwide groups from, among other, the motor and household
equipment sectors.
12
Qualified professional staff
There are 4 schools of university standing and several branches of
universities from other cities lactated in Koszalin in which approx.
16 000 students are being educated.
Technical University
State Higher School of Vocations
of Koszalin
Koszalin Higher School of Humanities
Branch of the Gdaosk Higher School of Humanities
13
Technical University of Koszalin
The Technical University of Koszalin is the biggest school in the Middle
Pomerania
•
•
•
•
10 000 students
4 Faculties:
Mechanical Engineering
Civil and Environmental Engineering
Electronics and IT
Economics and Management
5 Institutes
14
Thank you for your attention !
Municipal Authority
75-007 Koszalin
Rynek Staromiejski 6-7
Tel.: (+48) 94 348 98 00
Fax.: (+48) 94 342 24 78
www.koszalin.pl
www.inwestycje.koszalin.pl
um.koszalin@um.man.koszalin.pl
15