Connecting with clients
Transcription
Connecting with clients
Connecting with clients - what tools work? Emily Allbon City University London Famous connections No.1 Famous connections No.2 Famous connections No. 3 Bit about me professionally • 14 years at City • Open door policy • Role widened over time • Interests broadened into learning & teaching and technology • Now lecturer… Bit about me personally Not all tranquil! Big commute! 4 hrs per day…. Walk – Train – Tube - Walk City University London • 6 Schools • City Law School • History – Inns of Court School of Law founded in 1852. Northampton Institute founded in 1894. • 17,000 students (35% PG) • Full spectrum of law Academic/Professional Studying law in the UK • £££££ • Fierce competition for ‘apprentice’ stage • Legal Education & Training Review (LETR) • Law firms and regulators looking for new ways of procuring trainees Lawbore • • • • • Started in 2002 Gateway to resources Community elements Multimedia Focus on legal skills, employability, support network Woo hoo! • V proud for Lawbore to have been recognised externally to my institution: – HEA Award for Best Legal Education & Technology Paper 2012 – Law Librarian of the Year 2012 – ALT/Routledge Teaching Law with Technology Prize 2013 – HEA National Teaching Fellowship 2013 Different technologies used in Lawbore • • • • • Blogs Talking slideshows Video Twitter Prezi COMING SOON! • Talking Essays • Videoscribe • Problem q story tool Why is it popular? • • • • Multimedia Variety of resources Focus on the visual Collegiate Law profs….yawn… • “Law professors’ personal stories about ‘how I learned it’ – somewhat meaningless and antiquated. ..Novice peers, are perfect mirrors to help each other reflect and regulate law student learning” (Herndon, 2010) And then in 1974… = “Advice given by students is closer to your heart than that given by your professors” “Felt inspired by reading about what others in our position have achieved” But…needed to know more! "...when the students knew I was representing City University they couldn't stop talking about Lawbore. Words can't describe how happy I was to see students outside our university talk about it and use it." • Couldn’t be complacent • What do they want in terms of online support? • What tools do they use to keep up to date and organise themselves? • How do they really work? Social media and professions Landscape in professions mixed - tension exists: • Being 'connected' & engaging - making their profession more accessible. Raising profile. • Being ethical whilst following organisational ethical guidance/codes of practice. Maintaining professional standards and public/client trust Reputation or ridicule? What do students think about social media? • Underwhelmed • Hrastinski and Aghaee (2012) "they perceive that their use [social media] is not related with their studies" • Consumers not creators "I don't tweet but I like to use it to search for information" • Appreciative of institutions trying to engage in new ways • Like to have blessing of authority - lecturer recommendations but intrusion too far frowned upon (joining course Facebook group) Community v competition • Are law students sharing & caring or out to knock out potential competition? Selwyn (2009) "it was noticeable that students were generally unwilling to offer extensive assistance to each other". • Lawbore aims to offer community feel - bring students together. • Differs between cohorts: more vocational course seen as means to an end - happy to share to get result. Pure academic = more protective. Information seeking • Wide range of sources required & for different purposes. For study (cases, journal articles, legislation), but also for potential employment: research about employers, work experience opportunities, events etc. • Keeping up to date "I get the Guardian Law newspaper bundle into my email. I'm generally quite lazy so it's good if something comes to me". • Authority - awareness of limitation of search engines "you have to be careful...like if it's reputable or not" • Word of mouth important "I spoke with students from the year above in terms of what courses I might want to do in year 3" Implications for teaching & learning • Authority still important - more academics need to engage in social media and online communities to guide students • Do we need to stop striving for interaction? Just accept that law is a solitary subject? • More linking of technology and law to the 'real world' and future of the profession. Collaborations with student lawyers from other countries (Law Without Walls) Top 5 Tools: Twitter • Networks – lawyers, academics, students, alumni • Getting a message out internationally • Some light relief! • Allow you to connect in a less stuffy way, use a more informal voice. Be personal RT interesting things Promotion & marketing Be silly #judgesongs Top 5 Tools: Blogs • • • • Easy to set up Concern around the time factor Great for establishing a presence Different tones of writing possible Top 5 Tools: Talking slideshows • • • • Adobe Presenter Articulate Storyline Prezi The free one: Jing Great for demo-ing databases, bringing humour into online lectures, giving alternatives to reading everything…Can combine audio, video and written associated docs Top 5 Tools: Videoscribe • • • • Great to engage visually Attract attention Needs preparation in terms of storyboarding Bit of artistic flair needed See Margaret Hagan for other visual ideas re Law Top 5 Tools: LinkedIn • The value of LinkedIn IS connections • Connect with existing networks & reach out to new ones – both in librarianship & outside it! • Highlight collaborations and projects • Promotion • New opportunities and conversations • Social networking with clients/ • potential clients • Current awareness Useful resources from UK law libraries • Current Awareness from the Inner Temple Library http://www.innertemplelibrary.com • The Law Bod Blog http://blogs.bodleian.ox.ac.uk/lawbod/ • BIALL blog http://biall.blogspot.co.uk/ • IALS guides http://libguides.ials.sas.ac.uk/guides Where next for • Do more to encourage use of tech tools by students and staff. • Results reassuring – indicating thirst for new resources. More development work with Lawbore on the agenda. • Talking Essays • Researching for a Moot video • New Research and Mooting subsites. • More training for students in tools to help them organise and manage themselves. ? Final thoughts… Thanks for listening! References • E. Allbon “Web, Social Media and Online Communities for those Studying for Professions: Embraced or Tolerated? Managing Information Online at The City Law School” http://www.thinkmind.org/index.php?view=article&articleid=elml_2014_2_30_500 95 • Legal Education and Training Review. Setting the Standards: the future of legal services education and training regulation in England and Wales, June 2013. http://letr.org.uk/wp-content/uploads/LETR-Report.pdf [retrieved February 2014]. • M. Hagan “Law and Design” http://www.margarethagan.com/drawings/illustratedlaw-flow-charts/ • S. Hrastinski and N.M.Aghaee "How are campus students using social media to support their studies? An explorative interview study" Education and Information Technologies, 17:4, 2012, pp.451-464. • N. Selwyn, "Faceworking: exploring students' education-related use of Facebook”. Learning, Media and Technology, 34:2, 2009, pp.157-174. Image credits • • • • • • • • • • Slide 1 – 7/8” rear assembling receptacle by Connectors distribution box https://www.flickr.com/photos/shieldconnectors/8015817623/ Slide 2 - HRH Prince George of Cambridge https://www.flickr.com/photos/alexs/14116472462/ Slide 3 - Kylie Minogue by Adam Romero https://www.flickr.com/photos/bart234465/467919068/i Slide 4 - hugh_jackman_023 by pimkiehttps://www.flickr.com/photos/pimkie_fotos/3444786387/ Slide 4 - Hugh Jackman by Gage Skidmore https://www.flickr.com/photos/gageskidmore/9358553996/ Slide 6 – purchased from istockfoto Slide 8 - Poppies on Liddington Hill by TempusVolat https://www.flickr.com/photos/mrmorodo/7457819968 Slide 8 - Lacock abbey by Bernard Blanc https://www.flickr.com/photos/50879678@N03/7166689481 Slide 8 - Stonehenge by Jeffrey https://www.flickr.com/photos/jb912/7190313554/ Slide 8 - Westbury White Horse by Walt Jabsco https://www.flickr.com/photos/waltjabsco/3560554280/ Image credits • Slide 9 - IMGPO394 by Matt Buck https://www.flickr.com/photos/mattbuck007/4144685821/ • Slide 11 - Champagne by Faberzeus https://www.flickr.com/photos/faberzeus/4655745123/ • Slide 12 – Purchased from istockfoto • Slide 13 - Purchased from istockfoto • Slide 14 - ‘Professor Finger Puppet’ by abbey*christine http://www.flickr.com/photos/abbeychristine/2111324084/ and ‘The famous yawn - cc licence’ by Hilary Quinn http://www.flickr.com/photos/hilaryaq/3435257717/ • Slide 17 - Social media by Sean MacEntee http://www.flickr.com/photos/smemon/5209796269/ • Slide 19 – purchased from istockfoto • Slide 22 – purchased from istockfoto • Slide 30 – purchased from istockfoto • Slide 31 – purchased from istockfoto