supply chain management summer school

SUPPLY CHAIN MANAGEMENT
SUMMER SCHOOL
In Cooperation with The Logistics
Institute (TLI) - Asia Pacific / National
University of Singapore
3rd - 15th July 2016
9:00 am - 6:00 pm
School of Management
FH OÖ Campus Steyr
www-en.fh-ooe.at/campus-steyr
www.logistikum.at
SUPPLY CHAIN MANAGEMENT
SUMMER SCHOOL
Welcome!
The Supply Chain Management Summer School offers an ideal
opportunity for a selected group of highly-motivated and talented
students from the National University of Singapore and the University of
Applied Sciences Upper Austria to experience challenging real business
cases and workshops in the field of Supply Chain Management. This
intensive, two-week programme was designed in cooperation with The
Logistics Institute (TLI) - Asia Pacific and combines sophisticated theory
with hands-on practical experience in industry.
The School of Management Steyr started with its first degree programme
in 1995 and is one of the pioneers of the University of Applied Sciences
sector. Excellent education, ideal preparation for professional life and
internationality which is lived through connections to more than 100
partner universities worldwide make studying and working here special. In
each academic year there are about 1250 students on campus. Currently,
nearly 3600 Steyr graduates are working in various industry sectors. The
Supply Chain Management degree programme has achieved top-position
in Austrian rankings for more than 5 years in a row. Over 50 professors
and research associates are scientifically active in our research areas.
The LOGISTIKUM as the joint research- and education institute in the
field of logistics provides content with high practical relevance, excellent
job perspectives, innovative solutions for companies, and state-ofthe-art expertise in research. In our society and economy international
cooperation of partners throughout the value chain is of fundamental
importance. Supply Chain Management forms the backbone of our entire
connected economy.
Steyr’s productiveness has always been based on trade and the
processing of iron and steel, which may explain why global players like
BMW, MAN and SKF Bearings chose to locate here. In keeping with
the industrial history, our main university building is a converted former
factory, which has been fully equipped with up-to-date technology.
A new building has been constructed next to it, comprising seminar
rooms, lecture halls and computer labs. We are located in the very centre
where the river Steyr flows into the river Enns. Few Austrian cities are as
delightful as the historic city of Steyr, nearly the entire old town has been
preserved in its original glory. Many waterways and bridges symbolise the
need to reach out to the future and to other parts of the world.
We really look forward to meeting you, to a lively exchange of views, and
to a successful SCM future!
Prof. Markus Gerschberger and the whole SCM Team
SUPPLY CHAIN MANAGEMENT SUMMER SCHOOL
Summer School set-up
The summer school cases follow the logic and the lines of a supply chain
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starting with supplier evaluation,
usage of multimodal transport to utilize transport,
set-up of SCM in a company from scratch down to customer delivery,
customer segmentation,
and ending with the question of last-mile delivery.
Schedule
Case Description and Set-up
All cases are designed similarly and consist of the following segments:
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Company tour
Problem description by management team
Case discussion with lecturer
Case preparation time
Case presentation and discussion of results
Essay
The time required to complete a case takes from 1,5 to 2 days depending on the location
of the partner company and the complexity and difficulty of the case.
Lectures
Prof. Dr. Markus Gerschberger
Markus Gerschberger is professor for supply chain management at the
University of Applied Sciences Upper Austria and heads the research
group ‘Supply Chain Management’ at Logistikum Steyr. He has more than
40 publications in refereed journals, books and conference proceedings.
He was honored in 2013 with Emerald’s highly commended paper award
and as first-runner up for the Austrian Logistics price. In 2011, he was
awarded as young researcher of the year of the University of Applied
Sciences Upper Austria.
Lisa-Maria Putz, MA
Lisa-Maria Putz is research project manager in the area of sustainable
freight transport at the University of Applied Sciences Upper Austria.
She heads the research group ‘Research and Education on Eco-Friendly
Transport’ and does a PhD about motivational aspects in teaching
sustainable development. She received a price as young researcher of
the year 2014 of the University of Applied Sciences Upper Austria. In
2015 she received a scholarship of the Sohmen Far East Foundation and
spent one month in Asia to establish a (scientific) network about inland
waterway freight transport in Asia.
Prof. DI Hans-Christian Graf
Hans-Christian Graf is Professor for Logistics and Logistics Technologies
at the University of Applied Sciences Upper Austria since 2008. His
research focus is on Physical internet technologies, geo positioning and
real time decision making technologies in warehousing and transport. He
represents 25 years of management experience in logistics businesses in
Austria and Central Europe and is author of the white book for logistics
technologies. His present interest is in business integration and business
models for coopetition.
Prof. Dr. Efrem Lengauer
Efrem Lengauer is professor for logistics at University of Applied Sciences
Upper Austria and program coordinator for the Bachelor Program
‘International Logistics-Management’ at Logistikum Steyr. His research
and teaching activities focus on supply network design and last mile
logistics. In 2015, he won the Best Project Award in the Mobility of the
Future Program by the Austrian Federal Ministry of Transport.
SUPPLY CHAIN MANAGEMENT SUMMER SCHOOL
Case
FarmCo: The complexity of evaluating suppliers
Case company: Alois Pöttinger Maschinenfabrik GesmbH
http://www.poettinger.at/en_us
Industry
Producer of agricultural machinery
Case lecture
Prof. Markus Gerschberger
Case content
This case focuses on supplier management through quantitative and qualitative analysis of
data from a real company. In the process of solving the case, students have to determine and
operationalize what constitutes a critical supplier, make sense of the data provided, and identify
the most critical suppliers.
Topics treated in this case
Supplier management
Performance measurement
Qualitative and quantitative data analysis
Complexity management
Workshop
Multimodal Transport on the Danube Waterway
(Duration: 1 ½ day)
Venue of the workshop: Port of Enns including company visits (one day)
Work out and presentation transport cases (1/2 day) happens at the University of Applied
Sciences Upper Austria, Campus Steyr
Industry
Logistics
Workshop lecture
Lisa-Maria Putz, MA
Workshop content
The workshop focuses on efficient multimodal transport planning with regard to cost, time and
CO2 emissions. Students receive a theoretical introduction on multimodal transport and on
European waterways (focus Danube). Based on this information they will simulate an optimized
transport solution on the LEGO-transhipment simulator. Following to a port visit as well as
a company tour they will receive a transport case which they have to work out and present
individually on day two at the University of Applied Sciences Upper Austria.
Topics treated in this
workshop
Multimodal transport planning
European waterways (focus Danube)
Case
TKL
Case company: TKL Lebensmittel Logistik
http://www.tkl.at/de/index.html
Industry
Logistics provider in grocery industry
Case lecture
Prof. Hans-Christian Graf
Case content
Although the consumption of classical frozen food is stable since several years there is a
constant change in the European frozen food market. New products or product lines appear
and market players change. Because frozen food logistics is the most expensive food supply
chain, retailers tend to outsource this specific field. The Austrian TKL group acts as partner
for international producers and regional retailers. To meet the challenges of the market and to
achieve best service levels a logistics solution has to be created for: imports of frozen products,
central/decentral warehousing, shop distribution to more than 1000 outlets and to gastronomy
businesses.
Topics treated in this
case
Case
Market analysis
Material flow and warehouse planning
Warehouse management systems
Logistics technologies
IS connectivity
Outsourcing contracts
SC performance measurements
Steel Corp: Using Logistics Criteria to Segment
Customers
Case company: voestalpine Steel Division
http://www.voestalpine.com/group/en/?lang=en
Industry
Steel producer
Case lecture
Prof. Markus Gerschberger
Case content
This case focuses on customer relationship management. The idea is that different customer
requirements lead to different logistics services needed to satisfy customers. Different logistics
services create different costs and therefore should be billed to customers. Idea of this case is
that students develop a procedure on how to systematically create channels and logically assign
customers through quantitative and qualitative analysis of data from a real company. Finally costs
per ton of steel per channel have to be calculated.
Topics treated in this case
Customer segmentation and alignment
Total cost of supply
Market channeling
Case
eGrocery – PickUp & Home Delivery of Fast
Moving Consumer Goods
Case company: Pfeiffer HandelsgmbH
http://www.pfeiffer.at/
http://www.pfeiffernewsolutions.at/
Case company: Österreichische Post AG
https://www.post.at/en/index.php
Industry
Pfeiffer is a Food Retailer, ‘Post’ is a Logistics and Postal Services Provider
Case lecture
Prof. Efrem Lengauer
Case content
This case focuses on eGrocery in Austria, including home delivery and pick-up possibilities from
a real multi-channel retailer and a logistics and postal service provider. In the process of solving
different cases, students have to develop an integrated logistical model for a multi-channelretailer, including sales forecast model, location model or routing models.
Topics treated in this case
State-of-the-art in international eGrocery
Sales forecast model
Location model for Pick-up-stations
Routing model for home delivery
Routing model for the supply of Pick-up-stations
Pick-up-Process and capacity model
Boxes & packaging for fresh food and frozen food
Marketing concepts to boost demand
SUPPLY CHAIN MANAGEMENT SUMMER SCHOOL
Travel and Accommodation
Below is a list of recommendations. All hotels are accessible by public transport. Please book individually at your choice. It is recommended to make the
reservations as soon as possible, as during high season only few rooms are left.
Steyr ****hotels
Hotel Minichmayr
In the city centre, 5 minute walk to the university
office@hotel-minichmayr.at, www.hotel-minichmayr.at
Landhotel Mader
On the main square in Steyr, 6 minute walk to the university
mader@mader.at, www.mader.at
Steyr ***hotels
Gasthof Pöchhacker
Located at the western exit of Steyr, 8 minutes walk to the university
info@gasthof-poechhacker.at, www.gasthof-poechhacker.at
Vienna ***hotels
Motel One Hauptbahnhof
At the new main train station (Wien Hauptbahnhof), near Belvedere Castle.
wien-hauptbahnhof@motel-one.com, www.motel-one.com
Boutiquehotel Stadthalle
Eco-friendly, 25 minute walk to the centre, 7 minute walk to main shopping street
(Mariahilferstraße)
office@hotelstadthalle.at, www.hotelstadthalle.at
Vienna **hotels
Kolping Wien zentral
Low budget hotel, around the corner of the famous ‘Wiener Naschmarkt’ & one of the oldest cafés
reservierung@kolping-wien-zentral.at, www.kolping-wien-zentral.at
Fotos: FH OÖ, Fotolia, Hochhauser,
Smetana, iStock, Groisboeck
Finance and Costs
Teaching fees and business trips are sponsored by the University of Applied
Sciences Upper Austria. All travel and accommodation expenses have to be covered by the participants. Hotels range from € 70,- to 180,- (app. SGD 100,- to 270,-)
per night and person. Taxis from the nearest Airport in Linz (www.linz-airport.com) to
Steyr cost app. € 60,- per trip. Traintickets from Steyr to Vienna and back are about
€ 70,- (www.oebb.at/en).
Contact for Questions
About content and summer school cases – your host:
Prof. Dr. Markus Gerschberger, Head of Supply Chain Management research department,
markus.gerschberger@fh-steyr.at
About organisational matters:
Mag. Maria Kalt, LOGISTIKUM Marketing/PR, maria.kalt@fh-steyr.at, Tel: +43 5 0804 33250
HAGENBERG | LINZ | STEYR | WELS
University of Applied Sciences Upper Austria
School of Management,
Supply Chain Management
Wehrgrabengasse 1-3
4400 Steyr | Austria
Prof. Dr. Markus Gerschberger
Phone: +43 5 0804-33250
Fax.: +43 5 0804-33099
markus.gerschberger@fh-steyr.at