Page Impressions

The leading group of women’s interactive
magazines in Europe
September 2007
auFeminin, The Leading Women’s Portal in Europe
One Concept; Nine Markets
Launched September 99
Listed on the Paris Stock Exchange July 2000
Profitable since end of 2002
• 19,8 million Unique Users a month
• 608 million Unique Page Views a month Source: SmartAdserver – April 2007
aufeminin, alfemminile, gofeminin, enfemenino,sofeminine, teemix, santeAZ, voyage bons plans
auFeminin, The Leading Women’s Portal in Europe
N°3
N°1
N°1
N°1
N°1
N°1
N°1
N°1
Rapid growth
in audiences every year
Exceptional Growth
+102% Unique Visitors for 2007
Evolution of unique visitors per month in Europe
+102 %
(Source : SmartAdServer)
What makes auFeminin so unique to its readers?
auFeminin, The Leading Women’s Portal
One Concept:
The most interactive magazine that meets all women’s expectations
Aspirational: dreams and
trends, aesthetic
Sensible: instant and pratical advice for women’s wellbeing
Friendly: where women come together to share their experiences
A totally glamourous online women’s magazine with a glossy feel
Trend‐setter: Fashion shows and must‐haves;
In‐house production of fashion and jewellery portfolios
Provides
in‐depth
editorial
content on women’s
favourite
Des débats, des rencontres
topics
‘Infotaining’: high quality editorial videos make for a more dynamic read http://www.sofeminine.co.uk/mag/fashion/d1072/c30665.html
On auFeminin, readers share their interests and feelings
Loyal and addicted readers throughout Europe!
Over 10 million emails sent every week
The most powerful reach on European women
Top 5 European MarketsMarkets
Key Figures in Top 5 European
N°1 in FRANCE – Launched in 1999
4,9 Million Unique Visitors ; 169 Million Page Impressions
Nielsen, May 2007
N°1 in SPAIN – Launched in 2000
1,5 Million Unique Visitors ; 43 Million Page Impressions
Nielsen, May 2007
N°1 in ITALY – Launched in 2000
1, 8 Million Unique Visitors ; 227 Million Page Impressions
Nielsen, May 2007
N°1 in GERMANY – Launched in 2001
1,3 Million Unique Visitors ; 4,8 Million Visits ; 56 Million Page Impressions
AGOF 2006 ; IVW, May 2007
N°3 in UNITED KINGDOM – Launched in 2004
715 000 Unique Visitors ; 8,1 Million Page Impressions
Comscore, May 2007
The leading women’s portal in France
Unique Visitors (000)
Marie-Claire
348
Madame Figaro
482
Elle
824
TF1 Plurielles
902
Psychologie
907
Internautes Femmes
2 823
doctissimo
3 523
auFeminin
4 968
0
1 000
2 000
3 000
4 000
Madame Figaro
3
Marie-Claire
3
Elle
5 000
6 000
Page Impressions (000)
10
TF1 Plurielles
13
Psychologie
16
Internautes Femmes
66
doctissimo
105
auFeminin
170
0
20
40
60
80
100
120
140
160
180
Source: Nielsen May 2007
The leading women’s portal in Italy
Unique visitors (000)
Cosmopolitan.it
118
bellezza.it
228
Italiadonna.it
394
Donna Moderna
634
benessere.com
660
Alice Women
868
Style.it
1084
alfemminile.com
1820
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Source: Nielsen May 2007
The leading women’s portal in Spain
Unique Visitors (000)
204
Glamour Magazine
269
Vogue Magazine
304
estarGuapa.com
338
Ya.com Mujer
1023
Terra MUJER
1520
enfemenino.com
0
200
400
600
800
1000
1200
1400
1600
1,5
Ya.com Mujer
Vogue Magazine
Page Impressions (000)
4,4
Glamour Magazine
8,9
9,5
estarGuapa.com
9,9
Terra MUJER
43,1
enfemenino.com
0
5
10
15
20
25
30
35
40
45
50
Source: Nielsen May 2007 ‐ Spain
The leading women’s portal in Germany
Elle
70
Vogue
80
Glamour
Unique Visitors (000)
210
Freundin
250
Amica
280
Brigitte
590
Bunte
830
goFeminin
1 370
0
200
400
600
800
1 000
1 200
Elle
1 400
1 600
1
Vogue
Page Impressions (000)
3
Freundin
5
Amica
7
Glamour
11
Brigitte
21
Bunte
24
goFeminin
32
0
5
10
15
20
25
30
35
Source: AGOF May 2007
No1 and No3 in the UK
Unique Visitors (000)
32
Elle.com
Cosmopolitan.c…
64
77
Marieclaire.co.uk
98
Vogue.co.uk
Instylemagazine …
116
GQ- …
117
Glamourmagazi …
129
258
Glam.com
219
Bellaonline.com
307
AOL UK Women
325
Femalefirst.co.uk
603
Handbag.com
653
Ivillage.co.uk
soFeminine.co.uk
0
200
400
600
Elle.com
0,6
Bellaonline.com
0,6
715GQ-Magazine.co.uk
0,7
Marieclaire.co.uk
800
Vogue.co.uk
0,7
Page Impressions (000)
1,0
Femalefirst.co.uk
1,2
Glamourmagazine.co.uk
1,2
Instylemagazine.co.uk
1,2
Glam.com
3,8
AOL UK Women
3,9
Cosmopolitan.co.uk
5,4
soFeminine.co.uk
8,1
Handbag.com
8,2
Ivillage.co.uk
11,3
0
2
4
6
8 Source: 10
12
Comscore May 2007
The online media‐ally, offering
innovative advertising opportunities and tailor‐made solutions!
http://www.aufeminin.com/world/regie/demo.asp?i=155602&pub_SiteID=1
Lancôme Campaign: 4 Skins for 4 Product Colours
Video content sponsorship
Tailor‐made operations
An exclusive network for pan‐European
campaigns
L’Oréal Paris
An exclusive network for pan‐European
campaigns
Cartier
Smartadserver:
Successful adserver software
Smartadserver Powerful, Easy‐to‐use, Cost‐efficient
SmartAdServer is the leader in France for both internal and external advertising networks:
• 800 sites and 10 media agencies
• 40 to 45% market share in France with ad networks and publishers; fast development
• Satisfied clients: all contracts renewed since 2001
Smartadserver Powerful, Easy‐to‐use, Cost‐efficient
Our clients:
Internal and External Advertising
Networks:
Media Agencies:
Smartadserver serves over 800 sites!
Thematic Portals:
Media:
Men/Women’s Portals:
Real estate :
IT/Internet :
Sports :
Voyage :
Musique :
Emploi :
Financial Review
The Aufeminin Group has a unique history of strong
growth and profitability Strong sales growth year after year
Online advertising boom
+70%
+71%
+36%
+20%
+29%
2001
2002
2003
2004
2005
2006
(advertising, software and other sales without exchanges)
Strong Growth for H1 2007
+85% growth in Advertising and
Other Services Sales
• Strong growth in Advertising in
France, abroad and in
Smartadserver software activity
11 207 K€
+ 81 %
6 244 K€
9 450 K€
5 155 K€
+ 85 %
Advertising,
Software and Paid
Services Revenue
799 K€
H1 2006
Exchanges
1 530 K€
H1 2007
Excellent Results for 2006
• €7 332 k EBIT, a +78% Increase
EBIT Margin of 54% in 2006
€'000
IFRS
IFRS
2006
2005
16000
8 683
14000
(372)
(1 033)
12000
Compensation Expenses
(2 544)
(1 703)
Other Expenses
(3 111)
(1 841)
Sales
Marketing Exchanges
EBIT
Financial Result
Tax (Charge) / Profit
NET RESULT
13 359
7 332
178
(1 508)
6 003
09/99
France
10000
€13 359 k
8000
05/00
4 106
Espagne6000
80
430
€7 332 k
54%
4000
2000
4 616
0
Sales
EBIT
Strong EBIT growth year after year
7 332
EBIT
+78%
+142%
4 106
+357%
1 700
The Group
confirms its 2007
objectives.
372
28%
47%
54%
2004
2005
2006
8%
2003
Thanks to its
positions
and know-how, auFeminin has strong
With
Axel Springer’s experience and profitable growth
sources for the years to come
international positions…
…AuFeminin.com will further extend its international positions and become the worldwide women’s online brand!
Thanks
to its positionsfurther
and know-how,
has strong
AuFeminin.com will
extend itsauFeminin
position as leading
profitableof women’s
growth sources
for the years to come
publisher
online magazines in France…
Thanks
to its positions and
know-how,
auFeminin
has strong
…and the Group will
further
develop
Smartadserver
‘s profitable growth
sources
for the years to come
presence
in Europe
• Taking advantage of the technology and cost advantage
• Taking advantage of the success in France
•Leveraging the Axel Springer Group’s international positions
Thank you!