Mahindra Tractors

Mahindra Tractors
From Wikipedia, the free encyclopedia
Mahindra Tractor
Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, , builds and sources
tractors that are sold worldwide across six continents. Mahindra is also among the top three tractor
manufacturers in the world. Mahindra has a huge consumer base in India, China and America and
a growing base in Australia. The company builds more tractors in India than any other
manufacturer, and has the capacity to build 200,000 tractors a year. In 1963, M&M formed a joint
venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for
the Indian market. Armed with engineering, tooling and manufacturing know-how gained from this
relationship, M&M developed its first tractor, the B-275. Mahindra Tractors with sales of nearly
85,000 units annually is one of the largest tractor companies in the world, and is number one in
sales in India - the largest tractor market in the world. To expand into the growing tractor market in
China, Mahindra acquired majority stake in Jiangling. To raise awareness about Mahindra in the
US, Mahindra USA announced its new sponsorship in the Nascar Nationwide Series with R3
Motorsports, which is participating with a #23 Mahindra Tractors Chevrolet. The car will be driven
by Robert Richardson Jr. Mahindra USA, Inc. announced a 17-race primary and 18-race associate
sponsorship for the 2009 NASCAR Nationwide Series With this sponsorship, Mahindra was the
first Indian company to sponsor a car in NASCAR. In 2008, Mahindra was a sponsor of the
McDonald Motorsports team which ran the #81 car in the NASCAR Nationwide Series.
Mahindra tractoren fotoboek 2013 KR
Pagina 1
Mahindra Operations
Mahindra Tractors operates in 10 countries and has a fairly large customer base in the United
States, Australia, Chile, Serbia, Indian Subcontinent, Iran, Syria and a major part of the African
continent among many more Mahindra operates in China, North America and Australia through its
subsidiaries, Jiangling, Mahindra USA and Mahindra Australia. These subsidiaries are also
responsible for sales. It also operates in some Indian states through its subsidiaries namely,
Mahindra, Gujarat and Swaraj.
Mahindra India
Mahindra Tractors is number one in sales in India - the largest tractor market in the world and it
has been the market leader since 1983. Its sales are predominantly in the states of Gujrat,
Haryana, Punjab, Maharashtra and the Southern States. Its sales in Gujarat are under the label
Mahindra Gujaret and its sales in Punjab are under the label Swaraj. In 1999, Mahindra purchased
100% of Gujarat Tractors from the Government of Gujarat ?? and Mahindra purchased a 64.6%
stake in Swaraj. in 2004.
Mahindra USA
In 1994, the company entered the American market as Mahindra USA, and in the few years since,
its tractors are being sold and serviced by hundreds of tractor dealers throughout the country.
Mahindra USA, a subsidiary of Mahindra Tractors, is responsible for sales in the North American
continent. Mahindra has three assembly plants in the US. One assembly plant is at its North
American headquarters in Houston, Texas, another in Red Bluff, California and the latest
assembly and distribution center moved from Calhoun, Georgia to Chattanooga, Tennessee at the
end of 2009.
In addition to building their own tractors, Mahindra also sources tractors from other manufacturers.
For the USA market, Mahindra has bought tractors from Mitsubishi and Tong Yang Moolsan to
cover selected product ranges.
Mahindra Australia
Based in Brisbane, Mahindra Australia is a branch of Mahindra & Mahindra Ltd. In 2005, the
company entered the Australian market with the launch of its assembly & customer support centre
in Acacia Ridge, QLD. Currently, the company’s products are sold and serviced by 40 dealers
throughout Australia. Mahindra Australia is also responsible for sales in New Zealand and the rest
of Australasia. The Company's products are distributed in Fiji by Carpenters Motors In Western
Australia and South Australia, Mahindra tractors are distributed by McIntosh Distribution.
Jiangling
In 2004, seeing an opportunity to enter the growing tractor market in China, Mahindra purchased
an 80% stake in Jiangling Tractors from Jiangling Motor Company. Mahindra also has a factory in
China.
Mahindra has also formed a joint venture with Yueda group in Yancheng, China.
Brands
Mahindra tractoren fotoboek 2013 KR
Pagina 2



Mahindra India
o Swaraj
o Mahindra Gujarat
 Shaktimaan
ITMCO-Mahindra
Jinangling
o FengShou
o Lenar
Mahindra op internet
http://www.mahindra.com/
Mahindra tractoren fotoboek 2013 KR
Pagina 3
Mahindra tractoren fotoboek 2013 KR
Pagina 4
Mahindra tractoren fotoboek 2013 KR
Pagina 5
Mahindra tractoren fotoboek 2013 KR
Pagina 6
Mahindra tractoren fotoboek 2013 KR
Pagina 7
Mahindra tractoren fotoboek 2013 KR
Pagina 8