botanical therapy

Transcription

botanical therapy
botanical therapy
participant workbook
A
©aveda corp | all rights reserved | aveda education | participant workbook | Date Revised: 6-1-11
Aveda Mission
Our mission at Aveda is to care for the world we live in, from the
products we make to the ways in which we give back to society. At
Aveda, we strive to set an example for environmental leadership and
responsibility, not just in the world of beauty, but around the world.
Aveda Vision
Connecting beauty, environment and well-being.
Aveda Beliefs
1. We believe in treating ourselves, each other and the planet with care and respect.
2. We believe social responsibility is our responsibility.
3. We believe ecological and profit goals are mutually achievable.
4. We believe our authenticity and experience are our points of difference.
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. We believe in the power of oneness, from our global image to a focused network.
7. We believe learning never ends.
8. We believe in encouraging innovation and empowered decision-making.
9. We believe our actions, products and services should always embody excellence.
10. We believe personal and organizational balance is the key to sustainable success.
11. We believe true leadership is delivered with passion and by example.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
botanical therapy
participant workbook
learning objectives
• Perform the Botanical Therapy scalp and hair treatments
• Use the Botanical Therapy tools effectively during a consultation
• Recommend the correct Botanical Therapy products and treatments to guests
• Effectively recommend a Botanical Therapy hair treatment as part of a hair color service
what does it mean to improve something?
DEFINITION
how has botanical therapy improved its…
Tools?
Service Options?
Products & Treatments?
Application?
Packaging?
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
=
+
______________________
______________________
______________________
OVERVIEW VIDEO NOTES
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Scalp Treatments
SCALP
condition
ELEMENTAL
NATUREsm
product
RESults
PLANT-DERIVED
INGREDIENTS
scalp balance treatment
· Conditions
dry scalp
Conditions scalp with
aroma-therapeutic essential oils:
· Cedarwood
· Patchouli
· Vetiver
·Soothes red and
irritated scalp
Soothes scalp with
aroma-therapeutic essential oils:
· Lavender
· Blue camomile
· Rose
· Purifies oily scalp
Purifies scalp with
aroma-therapeutic essential oils:
· Rosemary
· Tea tree
· Orange
dry
Dry patches,
overall dryness or
small and dry flakes
infinity/air
scalp remedy™
conditioning
concentrate
red and irritated
Redness and/or
irritation, sensitivity
fire
scalp remedy™
soothing concentrate
oily
Excess sebum,
large oily flakes
water/earth
scalp remedy™
purifying concentrate
scalp detox treatment
congested
Excess sebum,
accumulated dead
skin cells, product
build-up and
clogged pores
· Removes build-up
· Exfoliates the scalp
· Creates ideal
foundation for
healthy hair
water/earth
scalp remedy™
intense detoxifier™
· Exfoliates with wintergreen-derived
salicylic acid
· Controls excess sebum with
avocado extract
· Cleansing system with
Sapindus mukurossi peel extract
and coconut-derived ingredients
4
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Hair Treatments
hair
condition
product
PLANT-DERIVED
INGREDIENTS
results
moisture treatment
· Moisturizes with buriti and
pomegranate oils
dry
Feels rough to the
touch, lacks shine,
looks dull and lacks
smooth/silky feel
· Smooths and detangles with palm
kernel-derived conditioners
· Moisturizes and improves
dry hair up to 86%*
· Softens hair and seals in shine with
organic kukui seed oil
*Clinical wet combing study
· Aroma: certified organic palmarosa,
ylang ylang, rose geranium and vanilla
dry remedy™
penetrating moisture
repair treatment
· Repairs and strengthens with
quinoa protein and sugar
beet-derived amino acids
damaged
Weak and porous,
breaks easily,
looks dull and
lacks shine
· Repairs and improves
damaged hair up to 84%*
· Smooths and detangles with palm
kernel-derived conditioners
*Clinical wet combing study
· Provides moisture to hair and seals
in shine with philodendron and
barley extract
damage remedy™
penetrating protein
· Aroma: certified organic bergamot, mandarin
and ylang ylang
Hair and Scalp Treatments
hair and scalp
Condition
product
results
PLANT-DERIVED
INGREDIENTS
hair and scalp treatment
Essential full care for truly beautiful hair — and a spa for
your senses. Begins with a restorative scalp balance or
scalp detox treatment and ends with a transformative moisture
or repair treatment. Your hair will look healthier
and shinier — and feel luxuriously soft and silky.
Refer to the scalp treatment and hair treatment tables
on pages 11 and 12 of the Botanical Therapy Technical Guide for
specifics on these products.
treatment for thinning hair
· Helps create a healthy
scalp environment for an
enhanced experience with
the invati™ system
thinning
Hair loss;
weak, thinning,
breaks easily;
dry and tight scalp
· Reduces hair loss by
33%* to keep the hair
you have longer
scalp remedy™
intense detoxifier™
invati™
scalp revitalizer
* Due to breakage, in a
12-week clinical test of
the invati system.
· Helps energize with the
power of turmeric and
ginseng with a refreshing scalp
massage that improves microcirculation
· Aroma: certified organic lavender, rosemary,
ylang ylang and geranium
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
study up
Research the Botanical Therapy scalp and hair products using the Positioning Chart.
Ideal Guests
Products and
Treatments
Ingredients
and Benefits
Results
Scalp
Hair
Hair
and
Scalp
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
points of difference
1.
2.
3.
4.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) /
FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided
botanical therapy: blueprint for healthy hair and scalp
This Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist,
determine the guest’s primary concern and select the product in the same color from the offer solutions column.
CONNECT & DISCOVER NEEDS: analyze the scalp and hair
scalp assessment
guest concerns
o Oily/Flaky
o Dry/Flaky
o Itchy/Irritated
o Oily
o Other _____________
__________________
PRICE
scalp treatments
scalp treatments
o scalp remedy concentrates
$ ______________
™
o conditioning concentrate
o soothing concentrate
o purifying concentrate
o scalp remedy™ intense detoxifier ™
service provider observations
o Excess Sebum 
o Product/Dead Skin Build-up
o Flaky 
o Thinning/Hair Loss
OFFER SOLUTIONS: treat the scalp and hair
o Tight 
o Red/Irritated
o Other _____________
__________________
hair treatments
hair treatments
o dry remedy™ penetrating moisture
$ ______________
o OPTIONAL dry remedy™ moisturizing
treatment masque
o damage remedy™ penetrating protein
hair assessment
o OPTIONAL damage remedy™
intensive restructuring treatment
guest concerns
hair & scalp treatment
hair & scalp treatment
o Dry/Brittle/Rough to Touch
o Thinning/Hair Loss
$ ______________
o Damaged/Breaks Easily
o Other _____________
__________________
Refer to product options for scalp treatments
and hair treatments above. Use the blank lines
to write in the products you will use on your guest.
o Hair Color Preservation
service provider observations
o Dry/Brittle
o Damaged/Weak
o Color-Treated 
o Thinning/Hair Loss
o Chemically Treated 
o Poor Elasticity
o Porous
o Other _____________
__________________
o _______________________________________
o _______________________________________
o _______________________________________
treatment for thinning hair
treatment for thinning hair
o scalp remedy™ intense detoxifier ™
o invati™ exfoliating shampoo
o invati™ thickening conditioner
o invati™ scalp revitalizer
$ ______________
total: $
NOTES
8
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
CONSULTATION VIDEO NOTES
quick consultation checklist
1. ___________________________________________________________________________
• “___________________________________ your scalp and hair.”
• “Do you have any _____________________________________?”
Top 3 Thinning Hair Concerns
1. Scalp accumulates build-up and becomes dry and tight
2. Hair becomes weak and breaks easily
3. Hair growth slows
Questions to Ask
2. ___________________________________________________________________________
•
•
3. ___________________________________________________________________________
4. ___________________________________________________________________________
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
how does the scalp look?
Write down the visual characteristics of these common scalp conditions.
Healthy
Dry
Red/Irritated
Oily
Congested
Thinning
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Service Snapshot
Scalp Balance Treatment
Time
Tools
30-35 minutes, depending
on the guest’s hair
• Scalp Remedy™ Concentrates
• Cape • Purescription™ Pad
1 Opening Ritual
(1 Minute)
2 Shoulder Stretch
1
2
(2 Minutes)
3
1
2
3
321 1 23
1
1
3 Scalp Massage
a
(10 Minutes)
23
b
32
6
4
5
c
1
Heavenly
Pillar
Heaven’s
Gate
2
3
Heavenly
Pillar
54 45
Heaven’s
Gate
d
4 Closing Ritual (1 Minute)
e
f
Head Massage
Hair and Scalp Treatment Option
For the complete Botanical Therapy Hair and Scalp Treatment, proceed to the
Shampoo step on page 14 and follow the steps to the hair treatment.
5 Shampoo, Condition
and Finish (15 Minutes)
Complete the Service
VIDEO NOTES
11
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Service Snapshot
Scalp Detox Treatment
Tools
Time
• Scalp Remedy™ Intense Detoxifier™
• Refillable Applicator Bottle
• Bergamot & Peppermint Oil Singular Notes
30-35 minutes, depending
on the guest’s hair
• Cape
• Purescription™ Pad
• Timer
1 Opening Ritual
(1 Minute)
2 OPTIONAL Lymphatic
a
Drainage Massage
c
b
e
d
1
2
2
3
3
1
1
1
2
3
2
3
(5 Minutes)
3 Scalp Massage
a
c
b
(5 Minutes)
1
1
23
23
1
d
321 1 23
321 1 23
1
32
32
6
e
4
4 5
65
g
f
1
2
Heaven’s
Heaven’s
Gate
Gate
Closing Ritual
Ritual (1 Minute)
4 Closing
5
Scalp Massage at
Shampoo Bowl (2 Minutes)
Heavenly
Heavenly
Pillar
Pillar
3
1
2
3
54 45
54 45
Shoulder Press
Lather and Massage
Hair and Scalp Treatment Option
For the complete Botanical Therapy Hair and Scalp Treatment, proceed to the
Shampoo step on page 14 and follow the steps to the hair treatment.
6 Rinse, Shampoo,
Condition and Finish
Complete the Service
(15 Minutes)
VIDEO NOTES
12
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Service Snapshot
Treatment for Thinning Hair
Tools
Time
Varies based on the type
of treatment (add-on or
standalone). See suggested
timing for each step below.
• Scalp Remedy™ Intense Detoxifier™
• Refillable Applicator Bottle
• Invati™ Exfoliating Shampoo
• Invati™ Thickening Conditioner
• Invati™ Scalp Revitalizer
• Bergamot & Peppermint Oil Singular Notes
• Cape
• Purescription™ Pad
• Timer
1 Opening
Ritual
(1 Minute)
1
2 OPTIONAL
a
c
b
e
d
1
3
2
2
3
3
1
1
1
23
1
1
a
23
23
32
321 1 23
32
1
321 1 23
32
b
c
6
e
4
5
6
6
4
5
4
5
d
g
f
1
1
Heavenly
Pillar
Heaven’s
Gate
Heaven’s
Heaven’s
Gate
2
3
Heavenly
Heavenly
Pillar
Pillar
54 45
Gate
Shampoo Bowl
2
1
321 1 23
(5 Minutes)
5 Scalp Massage at
3
3
3 Scalp Massage
(1 Minute)
2
1
2
Lymphatic Drainage
Massage (5 Minutes)
4 Closing
Ritual
1
2
3 1
1
2
3
2
54 45
3
54 45
Shoulder Press
Lather and Massage
(2 Minutes)
6 Rinse, Shampoo
and Condition
Prep the Hair for Invati™
(5 Minutes)
7 Apply Scalp
Revitalizer and
Finish (10 Minutes)
Complete the Service
VIDEO NOTES
13
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
practice: scalp analysis
Examine the condition of the scalp:
1.Part the hair down the middle, along the parietal ridge
and above the ear.
2.Using your thumb, gently rub the scalp using short, circular
friction motions.
3.Evaluate and determine the guest’s scalp condition using the
chart below:
SCALP
condition
ELEMENTAL
NATUREsm
product
PLANT-DERIVED
INGREDIENTS
RESults
scalp balance treatment
· Conditions
dry scalp
Conditions scalp with
aroma-therapeutic essential oils:
· Cedarwood
· Patchouli
· Vetiver
·Soothes red and
irritated scalp
Soothes scalp with
aroma-therapeutic essential oils:
· Lavender
· Blue camomile
· Rose
· Purifies oily scalp
Purifies scalp with
aroma-therapeutic essential oils:
· Rosemary
· Tea tree
· Orange
dry
Dry patches,
overall dryness or
small and dry flakes
infinity/air
scalp remedy™
conditioning
concentrate
red and irritated
Redness and/or
irritation, sensitivity
fire
scalp remedy™
soothing concentrate
oily
Excess sebum,
large oily flakes
water/earth
scalp remedy™
purifying concentrate
scalp detox treatment
congested
Excess sebum,
accumulated dead
skin cells, product
build-up and
clogged pores
· Removes build-up
· Exfoliates the scalp
· Creates ideal
foundation for
healthy hair
water/earth
scalp remedy™
intense detoxifier™
· Exfoliates with wintergreen-derived
salicylic acid
· Controls excess sebum with
avocado extract
· Cleansing system with
Sapindus mukurossi peel extract
and coconut-derived ingredients
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
14
key things to look for on the scalp
1.
2.
3.
4.
5.
6.
key things to look for with the hair
1.
2.
3.
4.
5.
15
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
hair analysis: elasticity test
Determine the elasticity of your guest’s hair by performing the following test on dry or wet hair:
1. Using both hands, hold a strand of hair at the scalp and at the ends.
.
2. Gently stretch and release the hair.
3. Evaluate the results.
Elasticity Definitions
Great
Good
Poor
ELASTICITY
A __________________________ treatment is ideal for a guest who has hair with poor elasticity.
16
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Porosity
A __________________________ treatment is ideal for a guest with hair that is
not excessively porous and is dry or damaged.
hair analysis: porosity test
Determine the porosity of your guest’s hair by performing the following test on dry hair:
1.Hold a section of hair between your thumb and forefinger.
2.Lightly backcomb the hair strands from ends to scalp.
3.Evaluate the results:
• Hair that feels thick and smooth and does not backcomb
easily is non-porous or resistant.
• Hair that feels rough and backcombs easily is porous.
17
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) /
FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided
botanical therapy: blueprint for healthy hair and scalp
This Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist,
determine the guest’s primary concern and select the product in the same color from the offer solutions column.
CONNECT & DISCOVER NEEDS: analyze the scalp and hair
scalp assessment
guest concerns
o Oily/Flaky
o Dry/Flaky
o Itchy/Irritated
o Oily
o Other _____________
__________________
PRICE
scalp treatments
scalp treatments
o scalp remedy concentrates
$ ______________
™
o conditioning concentrate
o soothing concentrate
o purifying concentrate
o scalp remedy™ intense detoxifier ™
service provider observations
o Excess Sebum 
o Product/Dead Skin Build-up
o Flaky 
o Thinning/Hair Loss
OFFER SOLUTIONS: treat the scalp and hair
o Tight 
o Red/Irritated
o Other _____________
__________________
hair treatments
hair treatments
o dry remedy™ penetrating moisture
$ ______________
o OPTIONAL dry remedy™ moisturizing
treatment masque
o damage remedy™ penetrating protein
hair assessment
o OPTIONAL damage remedy™
intensive restructuring treatment
guest concerns
hair & scalp treatment
hair & scalp treatment
o Dry/Brittle/Rough to Touch
o Thinning/Hair Loss
$ ______________
o Damaged/Breaks Easily
o Other _____________
__________________
Refer to product options for scalp treatments
and hair treatments above. Use the blank lines
to write in the products you will use on your guest.
o Hair Color Preservation
service provider observations
o Dry/Brittle
o Damaged/Weak
o Color-Treated 
o Thinning/Hair Loss
o Chemically Treated 
o Poor Elasticity
o Porous
o Other _____________
__________________
o _______________________________________
o _______________________________________
o _______________________________________
treatment for thinning hair
treatment for thinning hair
o scalp remedy™ intense detoxifier ™
o invati™ exfoliating shampoo
o invati™ thickening conditioner
o invati™ scalp revitalizer
$ ______________
total: $
NOTES
18
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
REMEMBER!
A Botanical Therapy hair treatment is an ___________________ part of a hair color service.
Moisture/Repair Treatment
Service Snapshot
(with Optional Hair Masque)
Time
Tools
Additional Tools (for Hair Masque)
30-35 minutes, depending on the
guest’s hair and whether or not you
apply the optional hair masque
•
•
•
•
•
•
•
• Dry Remedy™ Moisturizing Treatment Masque or Damage Remedy™ Intensive Restructuring Treatment
• Brush/Comb Applicator
• Hair Color Bowl
Dry Remedy™ Penetrating Moisture or Damage Remedy™ Penetrating Protein
Refillable Spray Bottle
Wide Toothed Comb
Clips
Cape
Purescription™ Pad
Hand Relief™
Hair and Scalp Treatment Option
For the complete Botanical Therapy Hair and Scalp Treatment, perform one of the scalp
treatments on pages 8-9 before performing the steps below.
1 Shampoo (1 Minute)
Prepare the Hair
Following
a Color Service
Use Color Conserve™ Shampoo and pHinish™
Prior to Treatment
2 Apply Hair Treatment
a
b
c
d
(5 Minutes)
3 Apply OPTIONAL
Hair Masque (2 Minutes )
Ritual
4 Closing
Process (5 Minutes, No Heat)
and Finish
5 Rinse
(15 Minutes)
Layer Onto Extremely Dry, Damaged or Coarse Hair
for Smoother, Softer Hair
Perform Stress-Relieving Hand Ritual
Complete the Service
19
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
VIDEO NOTES
salon service options
HAIR Color GUEST
Consultation
Color Service
Botanical Therapy
treatment
moisture/repair
TREATMENT
HAIR CUT GUEST
Consultation
Botanical Therapy
treatment
CUT Service
scalp balance
TREATMENT
OR
scalp detox
TREATMENT
OR
moisture/repair
TREATMENT
OR
hair and scalp
TREATMENT
OR
TREATMENT for
thinning hair
BOTANICAL
THERAPY GUEST
Consultation
Recommend cut/
Botanical Therapy
treatment color service
hair and scalp
TREATMENT
OR
TREATMENT for
thinning hair
20
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
21
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Clogged pores, product build-up
congested scalp/
product build-up
Excess sebum
oily scalp
Sensitivity
red and irritated scalp
scalp detox
treatment
botanical therapy
scalp balance
treatment
botanical therapy
scalp balance
treatment
botanical therapy
scalp balance
treatment
dry scalp
Dry patches, dry flakes
botanical therapy
hair loss: weak, thinning, breaks
easily; dry and tight scalp
botanical therapy
for very damaged hair
layer on hair masque
repair
treatment
botanical therapy
for very dry hair
layer on hair masque
moisture
treatment
botanical therapy
RECOMMENDED MENU
treatment for
thinning hair
thinning hair
Weak, porous, breaks easily,
lacks shine
damaged hair
Brittle, rough/coarse feel, lacks shine
dry hair
WHAT IS YOUR CONCERN?
botanical therapy hair service menu
· Creates ideal foundation for
healthy hair
· Exfoliates the scalp
· Removes build-up
· Purifies oily scalp
· Soothes red and irritated scalp
· Conditions dry scalp
*Due to breakage, in a 12-week clinical test of the invati system.
· Reduces hair loss by 33%* to keep the
hair you have longer
· Creates a healthy scalp environment
for enhanced results with invati™
solutions for thinning hair
*Clinical wet combing study.
· Repairs and improves
damaged hair up to 84%*
*Clinical wet combing study.
· Moisturizes and improves
dry hair up to 86%*
RESULT
2136-183_INV_BT_ServiceMenu.indd / Trim: 17" x 11" / Color: CMYK; PMS Reflex Blue U (tinted) / Proof #4 – 10/12/11 – ry
i want beautiful hair
i want healthy scalp
Build-up/clogged pores
Excess sebum
Redness/irritation
Tiny, dry flakes
BEFORE
UNTREATED
UNTREATED
TREATED
TREATED
Build-up removed; clear/open pores
Excess sebum removed; balanced oil level
Soothed/calmed scalp
Dry flakes removed; balanced moisture level
AFTER
(c) Philodendron and
barley extract
(a) Quinoa protein and
sugar beet-derived
amino acids
(b) Palm kernel-derived
conditioner
(b) Palm kernel-derived
conditioner
(a) Buriti and
pomegranate oils
(c) Organic kukui
seed oil
derived conditioners (b)
extract and coconut-derived ingredients
· Exfoliates with wintergreen-derived salicylic acid
· Controls excess sebum with avocado extract
· Cleansing system with Sapindus mukurossi peel
· Orange
· Tea tree
· Rosemary
Purifies scalp with aroma-therapeutic
essential oils:
· Rose
· Blue camomile
· Lavender
Soothes scalp with aroma-therapeutic
essential oils:
· Vetiver
· Patchouli
· Cedarwood
Conditions scalp with aroma-therapeutic
essential oils:
· Aroma: certified organic lavender, rosemary,
ylang ylang and geranium
· Helps energize and rehabilitate the scalp around
the follicles with turmeric and ginseng, when
massaged in
· Aroma: certified organic bergamot, mandarin
and ylang ylang
· Provides moisture to hair and seals in shine with
philodendron and barley extract (c)
· Smooths and detangles with
palm kernel-derived conditioners (b)
· Repairs and strengthens with quinoa protein and
sugar beet-derived amino acids (a)
rose geranium and vanilla
· Aroma: certified organic palmarosa, ylang ylang,
organic kukui seed oil (c)
· Softens hair and seals in shine with
· Moisturizes with buriti and pomegranate oils (a)
· Smooths and detangles with palm kernel-
PLANT-DERIVED INGREDIENTS
a
2-SIDED/BACK
first impressions
Write down your observations after receiving the Botanical Therapy Hair and Scalp Treatment.
1. What did you love about Botanical Therapy?
2. How does your scalp feel?
3. How does your hair feel?
Guest Type
Elevator Speech
Guest with scalp
congestion
Guest with a red/
irritated scalp
Guest with severely
damaged hair
Guest who is receiving
a color service
Guest with
thinning hair
22
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
circle of benefits
How will Botanical Therapy benefit you, your team and Aveda?
AVEDA
TEAM
ME
how much should I charge?
Find the recommended pricing guidelines for each treatment on the Botanical Therapy
Positioning Chart and write them in the space provided.
Treatment
Recommended Service Pricing
Hair Treatment
Scalp Treatment
Hair and Scalp Treatment
Treatment for Thinning Hair
boost your income
Calculate your potential Botanical Therapy revenue boost using the following formula:
# of possible
Price of
enhancements in
×
=
enhancement
the next month
Increased revenue
for one month
My Monthly Revenue Potential:
Monthly Example
28 × $15 = $420/month
_____________ × $_____________
=
$_____________/month
My Yearly Revenue Potential:
To calculate your yearly revenue potential, multiply your monthly number by 12.
Yearly Example
$420 × 12 months = $5040/year
$_____________/month × 12 = $_____________/year
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
knowledge check
1. Botanical Therapy consists of holistic services that balance the ________________ and
__________________.
2. List the Botanical Therapy scalp and hair products and their accompanying treatments:
Scalp Products
Treatment
Hair Products (including hair masques)
Treatment
Invati ™ Solutions for Thinning Hair
Treatment
continued
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
3. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™?
a. Dry scalp
b. Red, irritated scalp
c. Congested scalp with build-up
d. Oily scalp
e. Thinning hair
f. C and E
g. All of the above
4. On which scalp condition(s) should you NOT perform the scalp treatment using Scalp
Remedy™ Intense Detoxifier™?
a. Dry scalp
b. Red, irritated scalp
c. Congested scalp with build-up
d. Oily scalp
e. Thinning hair
f. All of the above
5. On which scalp condition(s) should you perform the scalp treatment using
Scalp Remedy™ Concentrates?
a. Dry scalp
b. Red, irritated scalp
c. Congested scalp with buildup
d. Oily scalp
e. A, B & D
f. All of the above
6. How long does it take for the Botanical Therapy hair treatments to improve the hair’s condition?
a. 5 minutes
b. 10 minutes
c. 15 minutes
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
7. What are the three tools that will help you recommend the correct Botanical Therapy products and
treatments to guests?
1.
2.
3.
8. If you have a hair color guest receiving Botanical Therapy as an enhancement, number the
following steps in their correct order (1= first step, 3= last step):
____ Botanical Therapy Treatment
____ Consultation
____ Color Service
9. You should recommend a combined Botanical Therapy scalp and hair treatment to a hair color guest.
a. True
b. False
10. When would you apply the optional hair masque during a hair treatment?
11. Why is a Botanical Therapy hair treatment an essential part of a hair color service?
continued
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
12.
How has Botanical Therapy improved
its products and treatments?
How does Botanical Therapy improve
the hair and scalp?
How can Botanical Therapy improve
your revenue and service offerings?
13. The Treatment for Thinning Hair combines the ___________________ ___________________
___________________ with home care products to ensure its benefits.
14. Invati™ Solutions for Thinning Hair home care includes (circle all that apply):
a. Scalp Remedy™ Intense Detoxifier™
b. Invati™ Exfoliating Shampoo
c. Dry Remedy™ Penetrating Moisture
e. Invati™ Thickening Conditioner
f. Invati™ Scalp Revitalizer
15. Guests who are concerned with thinning hair may be experiencing (circle all that apply):
a. Dry, tight or congested scalp
b. Itching and flaking
c. Hair loss
e. Redness/irritation
f. Weak hair that breaks easily
g. Oily scalp
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
my action plan
How will you improve your service with Botanical Therapy in the next…
10 days
10 weeks
10 months
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
a
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