botanical therapy
Transcription
botanical therapy
botanical therapy participant workbook A ©aveda corp | all rights reserved | aveda education | participant workbook | Date Revised: 6-1-11 Aveda Mission Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Aveda Vision Connecting beauty, environment and well-being. Aveda Beliefs 1. We believe in treating ourselves, each other and the planet with care and respect. 2. We believe social responsibility is our responsibility. 3. We believe ecological and profit goals are mutually achievable. 4. We believe our authenticity and experience are our points of difference. 5. We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6. We believe in the power of oneness, from our global image to a focused network. 7. We believe learning never ends. 8. We believe in encouraging innovation and empowered decision-making. 9. We believe our actions, products and services should always embody excellence. 10. We believe personal and organizational balance is the key to sustainable success. 11. We believe true leadership is delivered with passion and by example. 1 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 botanical therapy participant workbook learning objectives • Perform the Botanical Therapy scalp and hair treatments • Use the Botanical Therapy tools effectively during a consultation • Recommend the correct Botanical Therapy products and treatments to guests • Effectively recommend a Botanical Therapy hair treatment as part of a hair color service what does it mean to improve something? DEFINITION how has botanical therapy improved its… Tools? Service Options? Products & Treatments? Application? Packaging? 2 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 = + ______________________ ______________________ ______________________ OVERVIEW VIDEO NOTES 3 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Scalp Treatments SCALP condition ELEMENTAL NATUREsm product RESults PLANT-DERIVED INGREDIENTS scalp balance treatment · Conditions dry scalp Conditions scalp with aroma-therapeutic essential oils: · Cedarwood · Patchouli · Vetiver ·Soothes red and irritated scalp Soothes scalp with aroma-therapeutic essential oils: · Lavender · Blue camomile · Rose · Purifies oily scalp Purifies scalp with aroma-therapeutic essential oils: · Rosemary · Tea tree · Orange dry Dry patches, overall dryness or small and dry flakes infinity/air scalp remedy™ conditioning concentrate red and irritated Redness and/or irritation, sensitivity fire scalp remedy™ soothing concentrate oily Excess sebum, large oily flakes water/earth scalp remedy™ purifying concentrate scalp detox treatment congested Excess sebum, accumulated dead skin cells, product build-up and clogged pores · Removes build-up · Exfoliates the scalp · Creates ideal foundation for healthy hair water/earth scalp remedy™ intense detoxifier™ · Exfoliates with wintergreen-derived salicylic acid · Controls excess sebum with avocado extract · Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients 4 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Hair Treatments hair condition product PLANT-DERIVED INGREDIENTS results moisture treatment · Moisturizes with buriti and pomegranate oils dry Feels rough to the touch, lacks shine, looks dull and lacks smooth/silky feel · Smooths and detangles with palm kernel-derived conditioners · Moisturizes and improves dry hair up to 86%* · Softens hair and seals in shine with organic kukui seed oil *Clinical wet combing study · Aroma: certified organic palmarosa, ylang ylang, rose geranium and vanilla dry remedy™ penetrating moisture repair treatment · Repairs and strengthens with quinoa protein and sugar beet-derived amino acids damaged Weak and porous, breaks easily, looks dull and lacks shine · Repairs and improves damaged hair up to 84%* · Smooths and detangles with palm kernel-derived conditioners *Clinical wet combing study · Provides moisture to hair and seals in shine with philodendron and barley extract damage remedy™ penetrating protein · Aroma: certified organic bergamot, mandarin and ylang ylang Hair and Scalp Treatments hair and scalp Condition product results PLANT-DERIVED INGREDIENTS hair and scalp treatment Essential full care for truly beautiful hair — and a spa for your senses. Begins with a restorative scalp balance or scalp detox treatment and ends with a transformative moisture or repair treatment. Your hair will look healthier and shinier — and feel luxuriously soft and silky. Refer to the scalp treatment and hair treatment tables on pages 11 and 12 of the Botanical Therapy Technical Guide for specifics on these products. treatment for thinning hair · Helps create a healthy scalp environment for an enhanced experience with the invati™ system thinning Hair loss; weak, thinning, breaks easily; dry and tight scalp · Reduces hair loss by 33%* to keep the hair you have longer scalp remedy™ intense detoxifier™ invati™ scalp revitalizer * Due to breakage, in a 12-week clinical test of the invati system. · Helps energize with the power of turmeric and ginseng with a refreshing scalp massage that improves microcirculation · Aroma: certified organic lavender, rosemary, ylang ylang and geranium 5 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 study up Research the Botanical Therapy scalp and hair products using the Positioning Chart. Ideal Guests Products and Treatments Ingredients and Benefits Results Scalp Hair Hair and Scalp 6 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 points of difference 1. 2. 3. 4. 7 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) / FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided botanical therapy: blueprint for healthy hair and scalp This Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest’s primary concern and select the product in the same color from the offer solutions column. CONNECT & DISCOVER NEEDS: analyze the scalp and hair scalp assessment guest concerns o Oily/Flaky o Dry/Flaky o Itchy/Irritated o Oily o Other _____________ __________________ PRICE scalp treatments scalp treatments o scalp remedy concentrates $ ______________ ™ o conditioning concentrate o soothing concentrate o purifying concentrate o scalp remedy™ intense detoxifier ™ service provider observations o Excess Sebum o Product/Dead Skin Build-up o Flaky o Thinning/Hair Loss OFFER SOLUTIONS: treat the scalp and hair o Tight o Red/Irritated o Other _____________ __________________ hair treatments hair treatments o dry remedy™ penetrating moisture $ ______________ o OPTIONAL dry remedy™ moisturizing treatment masque o damage remedy™ penetrating protein hair assessment o OPTIONAL damage remedy™ intensive restructuring treatment guest concerns hair & scalp treatment hair & scalp treatment o Dry/Brittle/Rough to Touch o Thinning/Hair Loss $ ______________ o Damaged/Breaks Easily o Other _____________ __________________ Refer to product options for scalp treatments and hair treatments above. Use the blank lines to write in the products you will use on your guest. o Hair Color Preservation service provider observations o Dry/Brittle o Damaged/Weak o Color-Treated o Thinning/Hair Loss o Chemically Treated o Poor Elasticity o Porous o Other _____________ __________________ o _______________________________________ o _______________________________________ o _______________________________________ treatment for thinning hair treatment for thinning hair o scalp remedy™ intense detoxifier ™ o invati™ exfoliating shampoo o invati™ thickening conditioner o invati™ scalp revitalizer $ ______________ total: $ NOTES 8 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 CONSULTATION VIDEO NOTES quick consultation checklist 1. ___________________________________________________________________________ • “___________________________________ your scalp and hair.” • “Do you have any _____________________________________?” Top 3 Thinning Hair Concerns 1. Scalp accumulates build-up and becomes dry and tight 2. Hair becomes weak and breaks easily 3. Hair growth slows Questions to Ask 2. ___________________________________________________________________________ • • 3. ___________________________________________________________________________ 4. ___________________________________________________________________________ 9 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 how does the scalp look? Write down the visual characteristics of these common scalp conditions. Healthy Dry Red/Irritated Oily Congested Thinning 10 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Service Snapshot Scalp Balance Treatment Time Tools 30-35 minutes, depending on the guest’s hair • Scalp Remedy™ Concentrates • Cape • Purescription™ Pad 1 Opening Ritual (1 Minute) 2 Shoulder Stretch 1 2 (2 Minutes) 3 1 2 3 321 1 23 1 1 3 Scalp Massage a (10 Minutes) 23 b 32 6 4 5 c 1 Heavenly Pillar Heaven’s Gate 2 3 Heavenly Pillar 54 45 Heaven’s Gate d 4 Closing Ritual (1 Minute) e f Head Massage Hair and Scalp Treatment Option For the complete Botanical Therapy Hair and Scalp Treatment, proceed to the Shampoo step on page 14 and follow the steps to the hair treatment. 5 Shampoo, Condition and Finish (15 Minutes) Complete the Service VIDEO NOTES 11 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Service Snapshot Scalp Detox Treatment Tools Time • Scalp Remedy™ Intense Detoxifier™ • Refillable Applicator Bottle • Bergamot & Peppermint Oil Singular Notes 30-35 minutes, depending on the guest’s hair • Cape • Purescription™ Pad • Timer 1 Opening Ritual (1 Minute) 2 OPTIONAL Lymphatic a Drainage Massage c b e d 1 2 2 3 3 1 1 1 2 3 2 3 (5 Minutes) 3 Scalp Massage a c b (5 Minutes) 1 1 23 23 1 d 321 1 23 321 1 23 1 32 32 6 e 4 4 5 65 g f 1 2 Heaven’s Heaven’s Gate Gate Closing Ritual Ritual (1 Minute) 4 Closing 5 Scalp Massage at Shampoo Bowl (2 Minutes) Heavenly Heavenly Pillar Pillar 3 1 2 3 54 45 54 45 Shoulder Press Lather and Massage Hair and Scalp Treatment Option For the complete Botanical Therapy Hair and Scalp Treatment, proceed to the Shampoo step on page 14 and follow the steps to the hair treatment. 6 Rinse, Shampoo, Condition and Finish Complete the Service (15 Minutes) VIDEO NOTES 12 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Service Snapshot Treatment for Thinning Hair Tools Time Varies based on the type of treatment (add-on or standalone). See suggested timing for each step below. • Scalp Remedy™ Intense Detoxifier™ • Refillable Applicator Bottle • Invati™ Exfoliating Shampoo • Invati™ Thickening Conditioner • Invati™ Scalp Revitalizer • Bergamot & Peppermint Oil Singular Notes • Cape • Purescription™ Pad • Timer 1 Opening Ritual (1 Minute) 1 2 OPTIONAL a c b e d 1 3 2 2 3 3 1 1 1 23 1 1 a 23 23 32 321 1 23 32 1 321 1 23 32 b c 6 e 4 5 6 6 4 5 4 5 d g f 1 1 Heavenly Pillar Heaven’s Gate Heaven’s Heaven’s Gate 2 3 Heavenly Heavenly Pillar Pillar 54 45 Gate Shampoo Bowl 2 1 321 1 23 (5 Minutes) 5 Scalp Massage at 3 3 3 Scalp Massage (1 Minute) 2 1 2 Lymphatic Drainage Massage (5 Minutes) 4 Closing Ritual 1 2 3 1 1 2 3 2 54 45 3 54 45 Shoulder Press Lather and Massage (2 Minutes) 6 Rinse, Shampoo and Condition Prep the Hair for Invati™ (5 Minutes) 7 Apply Scalp Revitalizer and Finish (10 Minutes) Complete the Service VIDEO NOTES 13 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 practice: scalp analysis Examine the condition of the scalp: 1.Part the hair down the middle, along the parietal ridge and above the ear. 2.Using your thumb, gently rub the scalp using short, circular friction motions. 3.Evaluate and determine the guest’s scalp condition using the chart below: SCALP condition ELEMENTAL NATUREsm product PLANT-DERIVED INGREDIENTS RESults scalp balance treatment · Conditions dry scalp Conditions scalp with aroma-therapeutic essential oils: · Cedarwood · Patchouli · Vetiver ·Soothes red and irritated scalp Soothes scalp with aroma-therapeutic essential oils: · Lavender · Blue camomile · Rose · Purifies oily scalp Purifies scalp with aroma-therapeutic essential oils: · Rosemary · Tea tree · Orange dry Dry patches, overall dryness or small and dry flakes infinity/air scalp remedy™ conditioning concentrate red and irritated Redness and/or irritation, sensitivity fire scalp remedy™ soothing concentrate oily Excess sebum, large oily flakes water/earth scalp remedy™ purifying concentrate scalp detox treatment congested Excess sebum, accumulated dead skin cells, product build-up and clogged pores · Removes build-up · Exfoliates the scalp · Creates ideal foundation for healthy hair water/earth scalp remedy™ intense detoxifier™ · Exfoliates with wintergreen-derived salicylic acid · Controls excess sebum with avocado extract · Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 14 key things to look for on the scalp 1. 2. 3. 4. 5. 6. key things to look for with the hair 1. 2. 3. 4. 5. 15 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 hair analysis: elasticity test Determine the elasticity of your guest’s hair by performing the following test on dry or wet hair: 1. Using both hands, hold a strand of hair at the scalp and at the ends. . 2. Gently stretch and release the hair. 3. Evaluate the results. Elasticity Definitions Great Good Poor ELASTICITY A __________________________ treatment is ideal for a guest who has hair with poor elasticity. 16 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Porosity A __________________________ treatment is ideal for a guest with hair that is not excessively porous and is dry or damaged. hair analysis: porosity test Determine the porosity of your guest’s hair by performing the following test on dry hair: 1.Hold a section of hair between your thumb and forefinger. 2.Lightly backcomb the hair strands from ends to scalp. 3.Evaluate the results: • Hair that feels thick and smooth and does not backcomb easily is non-porous or resistant. • Hair that feels rough and backcombs easily is porous. 17 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) / FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided botanical therapy: blueprint for healthy hair and scalp This Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest’s primary concern and select the product in the same color from the offer solutions column. CONNECT & DISCOVER NEEDS: analyze the scalp and hair scalp assessment guest concerns o Oily/Flaky o Dry/Flaky o Itchy/Irritated o Oily o Other _____________ __________________ PRICE scalp treatments scalp treatments o scalp remedy concentrates $ ______________ ™ o conditioning concentrate o soothing concentrate o purifying concentrate o scalp remedy™ intense detoxifier ™ service provider observations o Excess Sebum o Product/Dead Skin Build-up o Flaky o Thinning/Hair Loss OFFER SOLUTIONS: treat the scalp and hair o Tight o Red/Irritated o Other _____________ __________________ hair treatments hair treatments o dry remedy™ penetrating moisture $ ______________ o OPTIONAL dry remedy™ moisturizing treatment masque o damage remedy™ penetrating protein hair assessment o OPTIONAL damage remedy™ intensive restructuring treatment guest concerns hair & scalp treatment hair & scalp treatment o Dry/Brittle/Rough to Touch o Thinning/Hair Loss $ ______________ o Damaged/Breaks Easily o Other _____________ __________________ Refer to product options for scalp treatments and hair treatments above. Use the blank lines to write in the products you will use on your guest. o Hair Color Preservation service provider observations o Dry/Brittle o Damaged/Weak o Color-Treated o Thinning/Hair Loss o Chemically Treated o Poor Elasticity o Porous o Other _____________ __________________ o _______________________________________ o _______________________________________ o _______________________________________ treatment for thinning hair treatment for thinning hair o scalp remedy™ intense detoxifier ™ o invati™ exfoliating shampoo o invati™ thickening conditioner o invati™ scalp revitalizer $ ______________ total: $ NOTES 18 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 REMEMBER! A Botanical Therapy hair treatment is an ___________________ part of a hair color service. Moisture/Repair Treatment Service Snapshot (with Optional Hair Masque) Time Tools Additional Tools (for Hair Masque) 30-35 minutes, depending on the guest’s hair and whether or not you apply the optional hair masque • • • • • • • • Dry Remedy™ Moisturizing Treatment Masque or Damage Remedy™ Intensive Restructuring Treatment • Brush/Comb Applicator • Hair Color Bowl Dry Remedy™ Penetrating Moisture or Damage Remedy™ Penetrating Protein Refillable Spray Bottle Wide Toothed Comb Clips Cape Purescription™ Pad Hand Relief™ Hair and Scalp Treatment Option For the complete Botanical Therapy Hair and Scalp Treatment, perform one of the scalp treatments on pages 8-9 before performing the steps below. 1 Shampoo (1 Minute) Prepare the Hair Following a Color Service Use Color Conserve™ Shampoo and pHinish™ Prior to Treatment 2 Apply Hair Treatment a b c d (5 Minutes) 3 Apply OPTIONAL Hair Masque (2 Minutes ) Ritual 4 Closing Process (5 Minutes, No Heat) and Finish 5 Rinse (15 Minutes) Layer Onto Extremely Dry, Damaged or Coarse Hair for Smoother, Softer Hair Perform Stress-Relieving Hand Ritual Complete the Service 19 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 VIDEO NOTES salon service options HAIR Color GUEST Consultation Color Service Botanical Therapy treatment moisture/repair TREATMENT HAIR CUT GUEST Consultation Botanical Therapy treatment CUT Service scalp balance TREATMENT OR scalp detox TREATMENT OR moisture/repair TREATMENT OR hair and scalp TREATMENT OR TREATMENT for thinning hair BOTANICAL THERAPY GUEST Consultation Recommend cut/ Botanical Therapy treatment color service hair and scalp TREATMENT OR TREATMENT for thinning hair 20 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 21 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 Clogged pores, product build-up congested scalp/ product build-up Excess sebum oily scalp Sensitivity red and irritated scalp scalp detox treatment botanical therapy scalp balance treatment botanical therapy scalp balance treatment botanical therapy scalp balance treatment dry scalp Dry patches, dry flakes botanical therapy hair loss: weak, thinning, breaks easily; dry and tight scalp botanical therapy for very damaged hair layer on hair masque repair treatment botanical therapy for very dry hair layer on hair masque moisture treatment botanical therapy RECOMMENDED MENU treatment for thinning hair thinning hair Weak, porous, breaks easily, lacks shine damaged hair Brittle, rough/coarse feel, lacks shine dry hair WHAT IS YOUR CONCERN? botanical therapy hair service menu · Creates ideal foundation for healthy hair · Exfoliates the scalp · Removes build-up · Purifies oily scalp · Soothes red and irritated scalp · Conditions dry scalp *Due to breakage, in a 12-week clinical test of the invati system. · Reduces hair loss by 33%* to keep the hair you have longer · Creates a healthy scalp environment for enhanced results with invati™ solutions for thinning hair *Clinical wet combing study. · Repairs and improves damaged hair up to 84%* *Clinical wet combing study. · Moisturizes and improves dry hair up to 86%* RESULT 2136-183_INV_BT_ServiceMenu.indd / Trim: 17" x 11" / Color: CMYK; PMS Reflex Blue U (tinted) / Proof #4 – 10/12/11 – ry i want beautiful hair i want healthy scalp Build-up/clogged pores Excess sebum Redness/irritation Tiny, dry flakes BEFORE UNTREATED UNTREATED TREATED TREATED Build-up removed; clear/open pores Excess sebum removed; balanced oil level Soothed/calmed scalp Dry flakes removed; balanced moisture level AFTER (c) Philodendron and barley extract (a) Quinoa protein and sugar beet-derived amino acids (b) Palm kernel-derived conditioner (b) Palm kernel-derived conditioner (a) Buriti and pomegranate oils (c) Organic kukui seed oil derived conditioners (b) extract and coconut-derived ingredients · Exfoliates with wintergreen-derived salicylic acid · Controls excess sebum with avocado extract · Cleansing system with Sapindus mukurossi peel · Orange · Tea tree · Rosemary Purifies scalp with aroma-therapeutic essential oils: · Rose · Blue camomile · Lavender Soothes scalp with aroma-therapeutic essential oils: · Vetiver · Patchouli · Cedarwood Conditions scalp with aroma-therapeutic essential oils: · Aroma: certified organic lavender, rosemary, ylang ylang and geranium · Helps energize and rehabilitate the scalp around the follicles with turmeric and ginseng, when massaged in · Aroma: certified organic bergamot, mandarin and ylang ylang · Provides moisture to hair and seals in shine with philodendron and barley extract (c) · Smooths and detangles with palm kernel-derived conditioners (b) · Repairs and strengthens with quinoa protein and sugar beet-derived amino acids (a) rose geranium and vanilla · Aroma: certified organic palmarosa, ylang ylang, organic kukui seed oil (c) · Softens hair and seals in shine with · Moisturizes with buriti and pomegranate oils (a) · Smooths and detangles with palm kernel- PLANT-DERIVED INGREDIENTS a 2-SIDED/BACK first impressions Write down your observations after receiving the Botanical Therapy Hair and Scalp Treatment. 1. What did you love about Botanical Therapy? 2. How does your scalp feel? 3. How does your hair feel? Guest Type Elevator Speech Guest with scalp congestion Guest with a red/ irritated scalp Guest with severely damaged hair Guest who is receiving a color service Guest with thinning hair 22 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 circle of benefits How will Botanical Therapy benefit you, your team and Aveda? AVEDA TEAM ME how much should I charge? Find the recommended pricing guidelines for each treatment on the Botanical Therapy Positioning Chart and write them in the space provided. Treatment Recommended Service Pricing Hair Treatment Scalp Treatment Hair and Scalp Treatment Treatment for Thinning Hair boost your income Calculate your potential Botanical Therapy revenue boost using the following formula: # of possible Price of enhancements in × = enhancement the next month Increased revenue for one month My Monthly Revenue Potential: Monthly Example 28 × $15 = $420/month _____________ × $_____________ = $_____________/month My Yearly Revenue Potential: To calculate your yearly revenue potential, multiply your monthly number by 12. Yearly Example $420 × 12 months = $5040/year $_____________/month × 12 = $_____________/year 23 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 knowledge check 1. Botanical Therapy consists of holistic services that balance the ________________ and __________________. 2. List the Botanical Therapy scalp and hair products and their accompanying treatments: Scalp Products Treatment Hair Products (including hair masques) Treatment Invati ™ Solutions for Thinning Hair Treatment continued 24 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 3. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™? a. Dry scalp b. Red, irritated scalp c. Congested scalp with build-up d. Oily scalp e. Thinning hair f. C and E g. All of the above 4. On which scalp condition(s) should you NOT perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™? a. Dry scalp b. Red, irritated scalp c. Congested scalp with build-up d. Oily scalp e. Thinning hair f. All of the above 5. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Concentrates? a. Dry scalp b. Red, irritated scalp c. Congested scalp with buildup d. Oily scalp e. A, B & D f. All of the above 6. How long does it take for the Botanical Therapy hair treatments to improve the hair’s condition? a. 5 minutes b. 10 minutes c. 15 minutes 25 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 7. What are the three tools that will help you recommend the correct Botanical Therapy products and treatments to guests? 1. 2. 3. 8. If you have a hair color guest receiving Botanical Therapy as an enhancement, number the following steps in their correct order (1= first step, 3= last step): ____ Botanical Therapy Treatment ____ Consultation ____ Color Service 9. You should recommend a combined Botanical Therapy scalp and hair treatment to a hair color guest. a. True b. False 10. When would you apply the optional hair masque during a hair treatment? 11. Why is a Botanical Therapy hair treatment an essential part of a hair color service? continued 26 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 12. How has Botanical Therapy improved its products and treatments? How does Botanical Therapy improve the hair and scalp? How can Botanical Therapy improve your revenue and service offerings? 13. The Treatment for Thinning Hair combines the ___________________ ___________________ ___________________ with home care products to ensure its benefits. 14. Invati™ Solutions for Thinning Hair home care includes (circle all that apply): a. Scalp Remedy™ Intense Detoxifier™ b. Invati™ Exfoliating Shampoo c. Dry Remedy™ Penetrating Moisture e. Invati™ Thickening Conditioner f. Invati™ Scalp Revitalizer 15. Guests who are concerned with thinning hair may be experiencing (circle all that apply): a. Dry, tight or congested scalp b. Itching and flaking c. Hair loss e. Redness/irritation f. Weak hair that breaks easily g. Oily scalp 27 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 my action plan How will you improve your service with Botanical Therapy in the next… 10 days 10 weeks 10 months 28 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 29 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 30 ©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11 a Soy ink on 100% post-consumer paper. Mixed paper recycling is limited. Please contact your local recycling program. © Aveda Corporation. All rights reserved. Minneapolis, MN 55449-7106 USA 800.328.0849 / USA 763.951.6999 / aveda.com Global
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