Cremona Pianoforte

The concurrent celebration of Mondomusica:
an international launch pad
I Edition
Cremona Pianoforte will take place in conjunction with Mondomusica, the
number one exhibition in the world for handcrafted musical instruments. In this
way, the exhibition will immediately take advantage of a very prestigious
stage, globally recognized by musicians and field professionals.
PIANOFORTE
Spedizione in a.p. art. 2 Comma 20/c legge 662/96 Filiale di Cremona
314 exhibitors (51% from abroad)
11.624 visitors (36 % from foreign countries)
120 performing artists during the last exhibition
23 events among concerts, masterclasses, seminars and
round tables.
Useful information
DATES AND TIME
Friday 30th September, Saturday 1stOctober, 2011
from 10 a.m to 7 p.m
Sunday 2nd October, 2011 from 10 a.m. to 6. p.m.
VENUE:
Cremona Exhibition Centre
ORGANIZER
AND SHOW OFFICE
CremonaFiere - P.za Zelioli Lanzini, 1 - 26100 Cremona
Tel. 0039 0372 598011 - Fax 0039 0372 598222
www.cremonafiere.it - e-mail: info@cremonafiere.it
WEBSITE
www.cremonafiere.it
SALES OFFICE:
Expo Consulting s.r.l.
Tel. 0039 051 64 93 189 - Fax 0039 051 64 93 242
e-mail: sgilli@expoconsulting.it
PRESS OFFICE:
Paolo Bodini - Tel. 0039 0372 598206
Fax 0039 0372 598222
comunicazione@cremonafiere.it
TRAVEL CONNECTIONS
Shuttle bus to city centre and railway station
Shuttle bus to the main airports
(service available upon reservation)
Exhibition area: 6.000 sqm
London
THE ONLY EXHIBITION
DEDICATED TO THE PIANO
September 30 - October 2, 2011
Cremona Exhibition Centre - Italy
Amsterdam
Frankfurt
Parking: 3.500 cars
Brussels
Motorway: A21, Cremona exit (1 Km)
Paris
Airports: Milano Linate (70 Km),
Parma (52 Km), Brescia Montichiari (30 Km)
Railway station: Cremona (3 Km)
Wien
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Milan
Venice
Cremona
Madrid
Lisbon
Piazza Zelioli Lanzini, 1 - 26100 - Cremona - Italy
Tel. +39 0372 598011 - Fax +39 0372 598222
www.cremonafiere.it - info@cremonafiere.it
Rome
in cooperation with:
XXIVEd.
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Original events to
involve professionals
and amateurs
Why CremonaFiere launches
Cremona Pianoforte?
It is mainly to meet a specific need of the sector.
Till now there was actually no other exhibition
exclusively dedicated to the piano.
One of the strenghts of the exhibitions
organized by CremonaFiere is the
programme of side events.
It is, actually, fundamental to combine a
high level exhibition with artistic,
cultural and professional contents in
order to attract both professionals and
amateurs.
Cremona Pianoforte will offer a diversified
programme including:
This means that Cremona Pianoforte is the only
specialized trade exhibition for the sector, a
new opportunity for piano professionals to collect
thousands of business contacts and meet many
potential clients.
M eetings with internationally
?
A successful experience
Cremona Pianoforte comes from the experience of
CremonaFiere and the specific know-how acquired through the organization of Mondomusica,
which has started as a little exhibition of musical
accessories and it is today the world's major event
for handcrafted musical instruments.
A careful marketing strategy, a wide network of
international partners and a focused promotional
activity have turned Mondomusica into the leading
marketplace for the sector at world level.
Cremona Pianoforte will be certainly another
success beacuse it is the result of a clear strategic
vision and a strong expertise.
Clear objectives to promote
excellent products and business
Cremona Pianoforte is a working tool, that is why puts
business effectiveness at the forefront. The strategical
vision of CremonaFiere, shared by major Trade
Associations, made it possible to highlight the needs of
the sector and find the right answers:
Create a specialized reference event dedicated to
?
piano professionals
Offer
producers an effective collective marketing
?
tool to open new business opportunities in Italy and
abroad.
Present only the best on the market by investing in
high quality exhibitors and events.
Involve, with an adequate promotional campaign,
not only professional musicians but also the wide
audience
?
?
renowned musicians to discuss about
their job
International seminar of piano tuners
and technicians
International conference on music
teaching
Technical conference on the integration
of acoustic and digital music.
Piano jazz workshop
Ludopiano activity to incline children
towards the piano.
Concert by the winner of the Premio
Nazionale delle Arti
?
?
?
?
?
?
…and much more!
Exhibitors will have the opportunity to
organize some side events so as to obtain
a higher brand visibility.
Prestigious partnerships:
the sector recognizes the quality
of the project
Cremona Pianoforte is a new project which has immediately
received the help and appreciation of field's major representatives, who are actively participating in the creation and
promotion of the events calendar.
As a matter of fact, the exhibition can rely on the prestigious
partnership with AIARP (Italian Association of Piano Tuners
and Repairers) and the cooperation of the Ministry of
Education - Directorate General for the Higher Education in
Arts and Music which officially recognized Mondomusica as
a place of education and training.