maker of jackets

SPRING
SUMMER
2014
MAKER OF
JACKETS
FALL WINTER 2014
Top: Idgie, Item no. 143 603
Coat: Sara, Item no. 143 520
WINTER
IS COMING
This season will be no difference.
Elvine presents a wide range of
autumn and winter jackets.
Our philosophy is that a jacket should
be warm, functional and refined.
Elvine produces clothes for everyday
wear, whether for going to the job an
early winter morning, crawling from
pub to pub with your friends or
seeing someone for a date. And it is
from these people we have found our
inspiration: creating sophisticated
clothes for unsophisticated behaviour.
This season’s colour palette is very
muted and the strongest colours are
various shades of grey, black, blue,
wine and orange.
All items are available for purchase from our website: www.elvine.se
Jacket: Bertil, Item no. 143 055
Top: Marcus, Item no. 143 303
Top: Idgie, Item no. 143 603
Coat: Sara, Item no. 143 520
Cap: E-hat, Item no. 143 900
Knitwear: Paloma, Item no. 143 801
Pants: Erin, Item no. 143 304
CAP:
E-HAT
ITEM NO.
143 900
COAT:
SARA
ITEM NO.
143 520
Jacket: Hercules
Item no. 143 014
Coat: Sara, Item no. 143 520
Cap: E-hat, Item no. 143 900
Jacket: Johanna
Item no. 143 508
Jacket: Harry
Item no. 143 006
JONAS.
MAKER OF
YELLOW CIRCLES
AN INTERVIEW WITH TATTOO ARTIST JONAS
BY MARINA MILOJKOVIC.
Marina: What is your own first tattoo?
Jonas: A dragon on my arm. And the first ever
tattoo I did on someone was the words ”opium” and
”Africa” in Arabic.
M: What is style according to you? And which is
M: What’s the best thing about being a tattoo artist?
your favorite piece of clothing?
J: There are plenty of good things about it. You get
J: Style to me is the ability to see what is beauti-
to travel a lot and meet a lot of new people. The
ful and ugly. I have no style. It’s difficult and very
freedom of never having to grow up. You never
individual. Wearing a floral blazer with the right feel
need to fit into a structure, or a serious company.
could be style. My favorite piece is a corduroy vest.
The vest in general, and a hoodie.
M: What is your tattoo style?
J: It is up to the viewer. But my motto is “better
good than fast.”
“BETTER GOOD
THAN FAST.”
M: What’s your next project?
M: What is your favorite travel destination and why?
J: I have a new project which is launching in 2025,
J: Andaman islands, outside of India. It’s beautiful
I want us to have the time set on summer time all
and the perfect place to dive in.
year around. I will be tattooing a circle on people
who want to support, a yellow circle that is 8 cm
M: What does your perfect day look like for you?
in diameter where you yourself can decide what
should be in the circle, but in black and white. It
J: It depends on how far I’ve come with Breaking
should be something you enjoy, such as if you like
Bad. No, but waking up on a sunny day, it’s hot and
to read, you might do a book. A symbol of what you
I’m fully booked but do not actually want to work.
like, an eternity pin and a symbol of the importance
But then the client cancels and I can have a big
of having summer time. And the price will be shining
barbecue with friends and my girlfriend. When
like the sun.
something unexpected happens that gives freedom, that’s the perfect day.
I’m also opening up a new studio April 1 st. But first,
two months of vacation.
M: What is the best advice someone has given you?
J: Ask yourself; ”are you sure?” Often when we
are not sure of something, we think about it all the
time, to much. Ask yourself instead ”are you sure?”,
and you save a lot of time.
Shirt: Wallie
Item no. 143 401
Raincoat: Öckerö, Item no. 143 059
Top: Marcus block, Item no. 143 301
Trousers: Carson, Item no. 143 202
Raincoat: Öckerö, Item no. 143 059
Top: Marcus block, Item no. 143 301
Jacket: Hönö
Item no. 143 521
Top: Fideli
Item no. 143 605
Top: Marcus block, Item no. 143 301
Trousers: Carson, Item no. 143 202
Tee: Toby, Item no. 143 101
Trousers: No.3, Item no. 143 203
Jacket: Herman, Item no. 143 050
Trousers: Hermansson, Item no. 143 220
Tee: Diego, Item no. 143 104
Cap: E-hat, Item no. 143 900
Jacket: Herman, Item no. 143 050
Tee: Diego, Item no. 143 104
Trousers: Hermansson, Item no. 143 220
Cap: E-hat, Item no. 143 900
Jacket: Herman, Item no. 143 050
Knit: Clara, Item no. 143 802
Tee: Diego, Item no. 143 104
Pants: Erin, Item no. 143 304
Trousers: Hermansson, Item no. 143 220
Jacket: Herman, Item no. 143 050
Tee: Diego, Item no. 143 104
Jacket: Alexander, Item no. 143 031
Shirt: Wallie, Item no. 143 401
Trousers: No.3, Item no. 143 203
KNIT:
CLARA
ITEM NO.
143 802
PANTS:
ERIN
ITEM NO.
143 304
Jacket: Nettan, Item no. 143 502
Knit: Paloma, Item no. 143 801
Pants: Erin, Item no. 143 304
Knit: Clara, Item no. 143 802
Pants: Oda, Item no. 143 303
CAROLINA.
MAKER OF CONVERSATION
AN INTERVIEW WITH ARTIST CAROLINA
BY MARINA MILOJKOVIC.
Coat: Sara
Item no. 143 520
Marina: What are you working on right now?
no huge painting. I painted a black hole with lines
M: What does your perfect day look like for you?
around it, just like I usually do. Then came a local
Carolina: I have several projects going on right
politician who said ”No, we can not have a woman
C: A perfect day is a day in the studio, when I
now, but the projects always depend on each
and her vagina in stockings here, it is to explic-
can put all my focus on my art. No meetings, no
other, like a chain. They evolve from each other.
it – it is pornography”. It became a huge media
emails or phone calls to answer, no important
I’m about to do a public art piece in a small town
debate around the work and still is today. But the
applications to write to get funding for upcoming
at a new school. The basis is to create a painting
school handled it perfectly and the painting be-
projects. Perfect days seldom occur.
in many layers. I will paint over my own graffiti,
came part in the curriculum when they talk about
M: What is the best advice someone has given
words and experiences that have influenced me
gender and social structures.
you?
M: Do you want to say something with your art?
C: I am still waiting for that advice.
as a woman in layers upon layers.
It is important that art is free and that art has
an axiomatic place in society but unfortunately
it seems that the cultural politic gets more and
C: If there were an answer to that question
more instrumental. Ideas that artists should be
I would not do art. Art is all about mastering
entrepreneurs and that only projects that here
difficulties. Communicate various contexts. It
and now can prove its benefits to society gets
is difficult to grasp art, and what it is. My art is
funding etc. This will of course lead to an anemic
about who I am, my history and what I experi-
culture life.
enced. How I see the world as a woman, and as a
human being.
M: What is your most memorable experience as a
graffiti artist?
M: What is style according to you? And which is
your favorite piece of clothing?
C: Physically, when I in 2010, for the first time
went in an aerial platform 70 feet above the
C: When it comes to graffiti, style is important.
ground to paint a huge painting. It was over-
Your style is who you are, your tag. But when it
whelming, life-threatening. I will never forget
comes to clothing style is such a vide term. What
that.
your clothes look like from the outside, what it
But another important experience was how I
feels like etc. It’s how you master your style, how
have became aware of post-structural feminism.
you own it and what you do with it. For me it’s
The discrimination of woman have been accepted
about how it feels and my favorite is a tight body-
for so long that we don’t even see it as discrim-
suit. It’s nice to put on and is close to the body.
ination so it is of utmost importance in every
way to demonstrate that it exists. Awareness
M: What is your favorite travel destination and why?
is crucial. We have to change the structures of
society.
C: I travel a lot in my work. I’m going to Egypt
In 2013, in Halmstad, I did a piece together with
soon to work on a project with Egyptian female
some other artists, a collage on a wall of stu-
painters. It will be very interesting and I’m excit-
dentlockers at a school. I wanted to do some-
ed to go there. But I have no favorite destination.
thing about the male-dominated society. It was
I go where my work takes me.
ELVINE.
MAKER OF ELVINE
Elvine is a Swedish clothing brand inspired by Go-
whole new way. Daniel grew up in the outskirts
good time and bringing his community closer to-
thenburg’s unrefined subcultures and the legacy
of Gothenburg, and quickly became one with the
gether. And somehow, the founder had become
of traditional craftmanship. We create sophisti-
streets and its graffiti culture.
the very essence of his own brand.
cated clothes for unsophisticated behaviour.
The unsophisticated boy from the streets beWith the opening of his own street wear store,
came obsessed with quality and sophisticated
Elvine Mänd may not be known by a lot of people,
Daniel realized what it was he and his friends weren’t
craftsmanship.
but her legacy and name is embroidered on the
able to find in the clothing industry. He wanted
behinds and across the hearts of many.
to create something that came entirely from him
Daniel’s life on the streets merged with his
Elvine worked as a seamstress in Estonia during the
and Gothenburg’s unrefined street culture, but
grandmother’s functional legacy to create a new
Second World War. When the Russians invaded,
made in the tradition of his grandmother.
kind of Elvine: Sophisticated clothes for unso-
Elvine made a run for Estonia’s neighbour, Sweden.
phisticated behavior.
Wanting to reach people from the street, Daniel
In 1975, Elvine’s daughter gave birth to a boy
found inspiration in his everyday life, and more
named Daniel Mänd, who would revive Elvine in a
importantly, in his friends. It was about having a
Jacket: Fishtail parka
Item no. 143 525
JACKET:
SERGEJ
ITEM NO.
143 063
Jacket: Tiffany
Item no. 143 526
Jacket: Fishtail parka
Jacket: Sergej
Item no. 143 525
Item no. 143 063
Jacket: Bowie, Item no. 143 021
Sweater: Ray, Item no. 143 107
Trousers: Hermansson, Item no. 143 220
Jacket: Bowie, Item no. 143 021
Sweater: Ray, Item no. 143 107
Trousers: Hermansson, Item no. 143 220
Sweater: Ray, Item no. 143 107
Trousers: Hermansson, Item no. 143 220
JACKET:
PIA
ITEM NO.
143 517
THOMAS & DAVID.
MAKERS OF HERRING
AN INTERVIEW WITH THOMAS AND DAVID
BY MARINA MILOJKOVIC.
Marina: Could you tell me how it all started
T: The feeling of community. Everyone is like one big
D: New York, a city that is always changing. I love
with Strömmingsluckan?
family. There is great openness.
the people, everything about it.
Thomas: The idea was born when I and a bunch
M: What are you up to when not working?
M: What does your perfect day look like for you?
But then me and this other guy, also named David
D: I just got a baby, so that’s what I’m up to now.
T: A perfect day is a summer day when I wake up
started talking seriously about it and it was not only
Besides that, friends, travel, food and of course
and eat breakfast in the boat. Go to Ullevi and see
drunk talk. Then he had to move to Stockholm but
soccer and my favorite team Blåvitt.
my favorite team GAIS win their game, then I have a
of friends were sitting at a bar in Copenhagen.
I felt like it was to late to give up, I really wanted to
couple of beers at Hagabion, simple as that.
do it. So I started talking to David about the idea,
T: I’m in my boat, haha. I love the ocean and my boat.
and here we are.
I renovate an old boat, or I’m out fishing.
We wanted an alternative to fast food and Gothen-
me now, haha. But seeing my favorite team, Blåvitt,
burg was the inspiration. Plus it’s also an sustain-
M: What is style according to you? And which is
able product. The first year, 4 years ago was just
your favorite piece of clothing?
crush Thomas team GAIS with 4-0.
M: What is the best advice someone has given you?
for fun, but now we both do this full time.
Herring with mashed potatoes and lingonberry was
T: Something that comes right, naturally. Style is
also my favorite entry as a child, I always ate it at
convenience, and personal. My favorite piece of
grandma and grandpa’s house. In the future, we hope
clothing, a winter jacket, or it’s a rain jacket, but
to open a permanent venue with a wider menu, and
it’s been great this winter. But also a GAIS-jack-
longer opening hours. To not only be a lunch spot.
et, which is an soccer team, that I and a bunch of
friends made when we were drunk, and we always
David: I had just come back from New York. I worked
D: Well, a good long sleep in the morning if you ask
wear it on game day.
as a chef there. I was tired, it was a very tough and
hard period over there. But I wanted to find some-
D: My favorite piece of clothing is a hoodie, or
thing new and then I met David who had a good idea
jeans, or wearing them both together. Style to me
with a twist. Good fast food in a Swedish way felt
is someone who has a thought behind their outfit,
like a natural thing to do.
someone who thinks about wholeness.
M: What’s the best thing about Gothenburg?
M: What is your favorite travel destination and why?
D: Well, it’s not the weather for sure. But being
T: Hmm, the fishing port each morning. Or ”bågen”,
close to family, the spirit people have here.
a summer day. To fish, there’s nothing better.
T: Take it as it comes
D: Don’t take it personally, it’s going to be ok.
Top: Marcus, Item no. 143 303
Cap: E-hat, Item no. 143 900
Shirt: Jamie block, Item no. 143 403
Dress: Bettina, Item no. 143 612
Knit: Christa, Item no. 143 800
Jacket: Caterina
Item no. 143 501
Jacket: Magnolia
Item no. 143 500
Raincoat: Öckerö, Item no. 143 059
Jacket: Bertil, Item no. 143 055
Cap: E-hat, Item no. 143 900
www.elvine.se