Chronicled within the walls of the NASCAR Hall of Fame are the

Chronicled within the walls of the NASCAR Hall of Fame are the

Dear Partner:
Chronicled within the walls of the NASCAR Hall of Fame are the stories and legends that
have contributed to the history and heritage of NASCAR. They bring to life words such as
courage, dedication, perseverance and skill. That same spirit can be found within the pages
of a nationally distributed newsstand publication, The Officially Licensed NASCAR Hall of
Fame Magazine. This publication honors NASCAR icons and is an enduring tribute to the
drivers, executives, crew members, team owners, and others who have impacted the sport in
the past and present.
NASCAR and the NASCAR Hall of Fame partnered with FX Marketing, Inc. to make this
exciting publication possible. The Officially Licensed NASCAR Hall of Fame Magazine
features expert narrative supplemented with beautiful photos.
The Officially Licensed NASCAR Hall of Fame Magazine will be nationally distributed
at outlets that include Barnes and Noble, Walmart, Target, Books-A-Million, HMS Host
airport stores, the NASCAR Hall of Fame, and as an e-publication with Zinio. This is your
chance to cross the checkered flag and be part of this Officially Licensed Yearbook for the
NASCAR Hall of Fame.
Thank you in advance for taking the time to review the promotional materials provided by
FX Marketing, Inc and for your consideration in participating in this special publication.
Sincerely,
Winston Kelley
Executive Director
NASCAR Hall of Fame
Blake Davidson
Managing Director, Licensed Products
NASCAR
OVERVIEW
$9.95 US / $10.95 Canada
The NASCAR Hall of Fame, located in Charlotte, NC, is a 150,000
SF world class facility honoring NASCAR and creating an enduring
tribute to the drivers, crew members, team owners and other
contributors who have impacted the sport in the past, present
and future. The facility allows long-time fans the opportunity to
relive NASCAR’s greatest moments and for new fans to learn
about them through exhibit spaces showcasing the history
and heritage of the sport, a state-of-the-art theater, a banked
ramp leading to an upper floor of the facility featuring several
historic cars, artifacts from NASCAR’s past, a behind-thescenes
look at the preparation of a race car, a full-size transporter,
NASCAR NUMBERS
2nd RATED REGULAR SEASON SPORT ON TELEVISION
Broadcast in over 150 countries in 20 languages.
A 10-MONTH NASCAR SEASON
As a year-round sales cycle, with championship points races from
February-November and events during every month of the year.
EVENTS ACROSS NORTH AMERICA
NASCAR sanctions 1,200 events at more than 100 tracks in more
than 30 U.S. states, Canada and Mexico.
NUMBER-ONE SPECTATOR SPORT
Seventeen of the top 20 most attended annual U.S. sporting
events are NASCAR events.
WORLD-CLASS SPORTING EVENTS
Forbes Magazine ranks the Daytona 500 as the world’s fourth
most valuable sporting event brand and the second most valuable
among sporting events held on an annual basis.
FX Marketing Group, Inc.
300 S. Hyde Park Ave., Suite 202
Tampa, FL 33606
a racing simulator, and individual galleries telling the story of
NASCAR’s history. The hall celebrated it’s grand opening on
May 11, 2010.
To commemorate each year, an OFFICIAL and EXCLUSIVE
keepsake book (A4 and approximately 250 pages, in
full color) will beautifully illustrate in lavish detail the
history of the sport featuring The Five Inductees, The 25
Nominees, The Selection Process, and The Hall itself.
This COLLECTABLE will certainly be on every fan’s
wish list and made available through number of
distribution outlets (see details attached).
CORPORATE SPONSORSHIPS
More Fortune 500 companies rely on NASCAR to build their brands
and market their products and services than any other sport.
A BUSINESS-TO-BUSINESS PLATFORM
A proven venue for marketers to reach trade audiences, develop
cross-promotions and forge marketing alliances.
NUMBER ONE IN FAN LOYALTY
Fans are three times as likely as non-fans to try and purchase
NASCAR sponsors’ products and services. SOURCE: Ipsos, 2009
NASCAR Brand Tracker
INTERNATIONAL PRESENCE
International growth includes regular NASCAR racing series with
targeted initiatives through NASCAR Mexico and NASCAR Canada.
MILLIONS OF FANS
One in three U.S. adults are NASCAR fans.
Phone: (813) 283-0100
Fax: (866) 668-5412
NASCAR.FXMarketingGroup.com
www.FXMarketingGroup.com
CHARLOTTE, NC - MAY 20: Richard Petty signs
autographs during the Walk of Fame unveiling
at the NASCAR Hall of Fame. (Photo by Chris
Keane/Getty Images for NASCAR)
CHARLOTTE, NC - MAY 20: Junior Johnson signs autographs
during the Walk of Fame unveiling at the NASCAR Hall of Fame.
(Photo by Chris Keane/Getty Images for NASCAR)
CHARLOTTE, NC - MAY 11: NASCAR driver Kasey Kahne signs
autographs for fans outside during the NASCAR Hall of Fame
Grand Opening at the NASCAR Hall of Fame. (Photo by Streeter
Lecka/Getty Images for NASCAR Hall of Fame)
DISTRIBUTION & CIRCULATION
The book will be made available year-round at the Hall
of Fame and at all NASCAR Hall of Fame Events and
this special Collectable Edition will also be available for
purchase at National Book Stores, News Agents, Retail
Outlets, Official NASCAR Vendors, NASCAR Websites,
Television Broadcasts and Radio Shows.
ABOUT FX MARKETING GROUP, INC.
In addition to being selected exclusively by NASCAR and the
NASCAR Hall of Fame to publish the Official Hall of Fame Book
for years to come, FX has worked as an international sports
marketing, event management and publishing firm since 1996.
FX has worked with The Recording Academy® in publishing Official
GRAMMY® Awards Souvenir Book, The NFL Hall of Fame, NFL
Alumni Association, U.S. Special Forces, The PGA Tour, Americas
Cup, IMG, Skins Game, ESPN, and Bass Masters, just to name a
few. Please go to www.fxmarketinggroup.com for company details
and digital samples of previous works.
60th Anniversary U.S. Special Forces 1952 - 2012
Call today to Ensure your company’s
alignment with the #1 Motorsport in the U.S.
Giacomo La Rosa
Chief Content Officer
FX Marketing Group, Inc.
Tel: (813) 435-6133
Fax: (866) 668-5412
Giacomo@FXMarketingGroup.com
FX Marketing Group, Inc.
300 S. Hyde Park Ave., Suite 202
Tampa, FL 33606
Phone: (813) 283-0100
Fax: (866) 668-5412
NASCAR.FXMarketingGroup.com
www.FXMarketingGroup.com
NASCAR HALL OF FAME CLASS OF 2013
Cotton Owens
Buck Baker
Herb Thomas
Rusty Wallace
Leonard Wood
FX Marketing Group, Inc.
300 S. Hyde Park Ave., Suite 202
Tampa, FL 33606
Phone: (813) 283-0100
Fax: (866) 668-5412
NASCAR.FXMarketingGroup.com
www.FXMarketingGroup.com