Groove Cruise Deck_2014_102414.indd

The Groove Cruise
by Whet Travel
MIAMI | LOS ANGELES
BRAND SNAPSHOT:
Over 18,000 lives have been changed forever by an oceanic experience unlike anything on earth. What
started in 2004 with a group of 125 friends has now erupted into the world’s largest floating dance
music festival. Join thousands of the most incredibly beautiful people on the planet as you sail to exotic
destinations on gorgeous amenity jammed cruise ships. As seen on The Travel Channel, NY Times,
DJ Mag, CNN, FOX, SIRIUS|XM, MTV, Huffington Post, Toronto Star, MTV + many more. Past artist
talent has included Markus Schulz, Michael Woods, Morgan Page, Erik Morillo, Sidney Samson, Deniz
Koyu, Deadmau5, Benny Benassi, Roger Sanchez, Ferry Corsten, Thomas Gold, Mark Knight, Nervo,
Sander Van Doorn, EDX, Dimitri Vegas & Like Mike, Dirty South, Victor Calderone, Sharam (Deep Dish),
Robbie Rivera, Bad Boy Bill, Chus & Ceballos, Boris, Funkagenda, Chris Lake, Max Vangeli, Darude,
Donald Glaude, Jonathan Peters, DJ Dan, Prok & Fitch, EC Twins, Lee Burridge among many more!
GROOVE CRUISE MIAMI
MIAMI, FL
NO
ORW
WEGIIAN PEAR
RL
JAN 31- FEB 3, 2014
REC
CAP:
• 16 DECKS OF STATEROOMS
AND SUITES
• 3,000 GUESTS
• 12+ PARTIES OVER A 4 DAY
SPAN
• OFFICIAL MOVIE:
THEGROOVECRUISE.COM/MIAMI
• PAST HEADLINING DJS SUCH
AS DEADMAU5, FEDDE LE
GRAND, BENNY BENASSI,
DMITRI VEGAS, LIKE MIKE AND
NERVO
EXPERIENCE GROOVE CRUISE MIAMI: #GCX
For over 10 years, nearly 3,000 friends set sail from Miami to dance, party,
listen to great house music, and enjoy the open sea annually. The Groove
Cruise has hosted parties onboard and explored private islands, the
Bahamas, and this time, celebrated the tenth anniversay in 2014, traveled
to Cozumel, Mexico. From onboard pool parties and night shows with
production elements competing with the biggest players in the industry
to beautiful onshore beach parties and private afterhours, The Groove
Cruise offered 96 hours of nonstop dancing and sensual stimulation on a
massive cruiseship.
• FREE BUFFETS AND PAID
SPECIALTY RESTAURANTS
• SUPERBOWL VIEWING PARTY
• MASSIVE SUITE W/BUTLER,
PRIVATE POOL, PRIVATE GYM
• CASINO GAMBLING
AND INTERACTIVE DJ
TOURNAMENTS
• GIFT BAGS FILLED WITH
PARTY SWAG
• 24/7 PROGRAMMING
ACTIVATION OPPORTUNITY:
Creative activation at Groove Cruise Miami was nearly endless. From
onboard branding through banners and signage to stage & DJ booth
takeovers, the Groove Cruise team tailored each partnership package
in order to get maximum exposure for each brand. In addition to the
outlined sponsorship packages, Groove Cruise offered "a la carte"
options, such as pool decals, co-branded merchandise, promotional
item giveaways, specific onboard event takeovers, product sales through
assembled storefronts, and more.
GROOVE CRUISE LA
LOS ANGELES, CA
GO
OLDE
EN PR
RINC
CESS
SEPTEMBER 2014
REC
CAP:
• 17 DECKS OF STATEROOMS
AND SUITES
EXPERIENCE GROOVE CRUISE LA: #GCLA
• 4 POOLS/8 BARS/ROOFTOP
THEATER/ GRAND CASINO
In 2013, The Groove Cruise re-launched it's West-Coast version, The
Groove Cruise LA. In 2014, GCLA underwent a drastic makeover as we
took over the stunning Golden Princess, the largest ship ever chartered
by Whet Travel. With over 3000 attendee's attending from 10 + countries
and 10+ states, the diverse crowd had the weekend of their lives. Groove
Cruise LA sailed on October 2nd - 5th 2014, from LA to Catalina Island
and Ensenada Mexico.
• 9 STAGES AND 3 LANDMARK
DESTINATIONS
• CASINO GAMBLING, MINI
GOLF, AND MORE
• HEADLINING DJS INCLUDED:
ERICK MORILLO, MICHAEL
WOODS, COSMIC GATE,
MORGAN PAGE, SIDNEY
SAMSON, DENIZ KOYU,
SWANKY TUNES, EC TWINS
AND MANY MORE
• OFFICIAL AFTERMOVIE:
THEGROOVECRUISE.COM/LA
• GIFT BAGS FILLED
WITH GROOVE CRUISE
PARTY SWAG AND
SPONSOR MERCHANDISE
EVENT SUMMARY:
The Groove Cruise LA 2014 was the largest full ship electronic music
charter experience in the history of the West Coast, thus making Groove
Cruise the world's largest floating dance music festival per head per year.
GCLA 2014 hosted private events at both Catalina Island and Ensenada
Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers
who booked again for the following year.
COMING UP NEXT: MIAMI 2015
MIAMI, FL
NO
ORWE
EGIA
AN PE
EAR
RL
JAN 28-FEB 1 2015
HIGH
HLIGH
HTS:
• ONBOARD THE NORWEGIAN
PEARL;
EXPERIENCE GROOVE CRUISE MIAMI:
• 4 DAY CRUISE/2 DAYS ON
A PRIVATE ISLAND IN THE
CARIBBEAN
Pre-Sale cabins for Groove Cruise Miami 2015 are officially SOLD OUT.
#GCXi will set sail on Jan 28th - Feb 1st onboard the Norwegian Pearl,
from Miami for a 2 day Fantasea Island takeover, surrounded by nothing
but white-sand dance floors and turquoise waters in the middle of the
breathtaking Caribbean!
• 6 SPECIALTY RESTAURANTS,
10 BARS/BOWLING ALLEY
• HEADLINING TALENT: NEW
WORLD PUNX
• INTERACTIVE MEET &
GREETS + ACTIVITIES
• 6 STAGES, SILENT
DISCO AND 5 THEME
PARTY EXPERIENCES
ACTIVATION OPPORTUNITY:
As with every Groove Cruise, these 3 day floating extravangaza's offer
brands a rare opportunity to engage and interact with their target
demographics in a unique and intimate setting. From product placement,
re-occuring TV ads and onboard branding to sponsored stages and
custom menus. Groove Cruise is a highly customizable platform, where if
you can think it, we can make it happen!
LINE UP: MIAMI 2015
- miami -
January 28 - February 1, 2015
The World’s Largest Floating Dance Music Festival
(Alphabetical Order)
Arty • ATB
New World Punx • Thomas Gold
MORE ARTISTS TO BE ANNOUNCED SOON!
Sailing Onboard the Norwegian Pearl
from Miami to Fantasea Island
www.TheGrooveCruise.com
GROOVE CRUISE
DEMOGRAPHICS
The Groove Cruise has consistently drawn a mix of urban jet-setters over the
past 10+ years, including high net-worth individuals, tastemakers, networkers,
and industry leaders. A typical Groove Cruiser exhibits the following qualities:
•
•
•
•
•
•
•
Love of Electronic Dance Music
Looking for the ultimate in vacation experiences
Upwardly mobile
Active across all social media platforms
Style-concious
Involved in the social and nightlife scenes
Uses latest technology and marketing trends to guide material spending
Average:
Income
$65K-$95k
Age
23-40
GROOVE CRUISE
GROWTH
LOOKING FORWARD
The Groove Cruise has experienced over 2,100% growth since 2004, jumping from 125 guests at the firstannual Groove Cruise Miami to over 5,000 guests in 2013. Also in 2013, The Groove Cruise Los Angeles
returned, boasting another 2,000 guests from across the country. The Groove Cruise consistently sells out
months in advance, and often prior to any lineup release, making it one of those most sought-after party travel
experiences in the world. Onboard GCLAX, the event will host nearly 3,000 guests for it's tenth anniversary
celebration. Because The Groove Cruise is a highly unique and customized experience, all methods of activation
will be explored in order to best fit your brand.
PAST SPONSORS:
• BACARDI (LIQUOR)
• HEINEKEN (BEER)
• PIONEER (ELECTRONICS)
• RED BULL (ENERGY DRINK)
• V-MODA (HEADPHONES)
• PERRIER (BEVERAGE)
MEDIA SPONSORS:
• NY TIMES
• NBC
• MIXMAG
• DANCING ASTRONAUT
• DJ MAG
• MIAMI HERALD
Clean Smoke
%LECTRONIC#IGARETTESs%,IQUIDS
PRESS & MEDIA
COVERAGE
The Groove Cruise has access to a large number of affiliate social networks who consistently post, share and
create viral content leading up to and during each event. As a Groove Cruise parnter, your produce will be pushed
to all these social outlets, further engaging our highly social network of clientele and media sponsors.
SOCIAL MEDIA OUTREACH EXAMPLE:
Artist / Organization:
TRAVEL CHANNEL:
NY TIMES:
NBC:
MIAMI HERALD:
DANCING ASTRONAUT:
MIXMAG:
ELEKTRO MAGAZINE:
CHRIS LAKE:
MARKUS SCHULZ:
NERVO:
FEDDE LE GRAND:
GARETH EMERY:
DEADMAU5:
CHUCKIE:
THE GROOVE CRUISE:
Totals:
Facebook Fans:
Twitter Followers:
995,083+
4,718,626+
2,246,582+
56,050+
97,205+
10,047+
33,664+
279,162+
898,883+
118,307+
1,270,820+
1,234,882+
8,094,116+
858,624+
76,000+
20,978,911+
786,168+
10,419,290+
1,192,661+
118,944+
90,011+
161,541+
45,743+
138,882+
222,706+
441,193+
420,355+
293,869+
2,570,609+
514,063+
13,500+
17,428,736+
TOTAL
Facebook Reach:
20,978,911+
Twitter Reach:
17,428,736+
DEDICATED E-MAIL OUTREACH EXAMPLE:
Whet Travel Database:
Groove Cruise Past Attendees:
Groove Cruise Affiliates:
Newletter Inclusions:
36,000+
17,000+
1,750+
1,000,000+
Total:
1,054,750+ unique e-mail addresses
PRESS & MEDIA
COVERAGE
PRINT/BROADCAST/ONLINE:
•
The Travel Channel rated The Groove Cruise
the "#1 Place in the World to ‘Get Your
Groove on’" (ahead of Mykonos, Vegas, and
Paris)
•
Mentions on television channels such as
CNN, TELEMUNDO, and FOX NEWS, MTV &
DECO DRIVE
•
Mentions in various print publications such
as The New York Times, 944, TimeOut NY,
DJ Times, DJ Mag, Toronto Star, Montreal
Gazette, Orlando Sentinel and more
•
Radio mentions on SiriusXM, Clearchannel,
and more
•
Media such as A3TV, Housemusic TV,
Wantickets, NapkinNights.com, Dancing
Astronaut, EDM Sauce, Beatports and many
more
•
On board visits from reporters from USA
Today, GQ, Mixmag,The New York Times,
Rolling Stone, The Miami Herald, DJ Mag, and
others
•
Groove Cruise Radio - a highly popular iTunes
Top 100 weekly podcast with over 120,000
listeners, featuring mixes from past and
present Groove Cruise DJs
AFFILIATE
NETWORK
THE GROOVE CRUISE GLOBAL AFFILIATE NETWORK
• The Groove Cruise currently manages a network of over 1,600 trendsetting affiliates in
various markets.
• These affiliates are specialized in promotions, nightlife photography, event planning,
talent acquisition, fashion, video production, and lifestyle entertainment
• Promotional outlets include email, social networks, forums, event marketing,
advertising, promotions and street teams, SEO, blogging, SMS markteting,
sweepestakes, and more
• Notable affiliates include The Opium Group, Beatport.com, Dancing Astronaut,
Clubplanet.com, Clubvibes.com, Clubzone.com, Stuff Magazine, NapkinNights.com,
Wantickets.com, Armada Magazine, A3TV, Tilllate.com, Mixmag, Global Adrenaline,
DJ Mag, DJ Times, and others
WHET TRAVEL
OVERVIEW
Whet = Excitement! Whet Travel Inc. is a 10 year old experiential travel company that was formed
to create large scale one of a kind unforgettable experiences for music lovers and those who
belong to a strong affinity. Each year thousands of people from around the world embark on a
journey unlike anything on earth and return as raving members of the Whet Fam. Whet Travel is
affiliated with some of the world's top companies, is always on the cutting edge of technology
and upholds the highest service standards.
• Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a
proven track record of initiating, negotiating, promoting, and producing full and half ship
charters of some of the best cruise ships in the world
• Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean,
Celebrity, Princess Cruise Lines, and MSC
•
Whet Travel produces Aventura Dance Cruise - The World's Largest Salsa, Bachata, and
Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll Vacation; Motorhead's
Motorboat - The Loudest Ship in The World; The Zen Cruise - A Transformational Journey at
Sea, Inception at Sea- Spring break will never be the same...
• Cruise Event GPS specializes in corporate events and incentives on cruise ships.
WWW.WHETTRAVEL.COM
PARTNERSHIP
OPPORTUNITIES
*
THE GROOVE CRUISE IS OFFERING AN EXCLUSIVE OPPORTUNITY FOR ONE COMPANY TO
BECOME THE PRESENTING TITLE SPONSOR. YOUR LOGO AND BUSINESS NAME WILL BE
INTEGRATED WITH THE EVENT LOGO/CREATIVE AS PART OF THE BRANDING FOR THIS EVENT.
1
NAMING RIGHTS Cost: $100,000
PRE-EVENT
•
•
•
•
Title naming rights to event
Category exclusivity
Primary media mention
Primary logo inclusion and placement on all
marketing materials
• First right of refusal to sponsor all Cruise
Control pre-cruise events (including retail and
sweepestakes partnershipes)
• Mention and logo inclusion in all pre-event
coverage
ONSITE
• (1) Branded VIP party including 400 VIP guests,
banners/signage placement, and distribution of
promotional merchandise
• (2) On board/destination events, including
naming rights to parties on all flyers and
schedules, a pool, theatre, and/or beach party,
signage/banner placement, distribution of
promotional materials
• (10) Complimentary staterooms (Valued at
$20,000), up to 4 guests per room
• Category exclusivity
• Brand ambassadors
• Giveaways for contests
• Stateroom activation
• Gift bag inclusion
• Branded room keycards
•
•
•
•
•
•
TITLE SPONSORSHIP | ONE AVAILABLE
Dedicated channel for viewing in all staterooms
Branded VIP bracelets
Stencil of logo for bodypainters
Branded temporary tattoos
Dedicated photographer
Visual branding opportunities
POST-EVENT
• First right of refusal to sponsor future Groove
Cruise naming rights
• Event recap video
• Mention and logo inclusion in all post-event
coverage
PARTNERSHIP
OPPORTUNITIES
2
PLATINUM PARTNER
PRE-EVENT
• Media mention on all marketing materials
• Logo inclusion on all marketing materials
• Mention and logo inclusion in all pre-event
coverage
• Inclusion in all retail and sweepestakes
partnerships
ONSITE
• (1) Branded VIP party, including 400 guests,
banners/signage placement, and distribution of
promotional merchandise
• (1) Onboard/destination event, including logo
placement on all flyers and schedules, a pool,
theatre, and/or beach party, signage/banner
placement, distribution of promotional materials
3
• (5) Complimentary staterooms (maximum 4
people per cabin)
• Category exclusivity
• Gift bag inclusion
• Stateroom activation
• Promotional merchandise
• Visual branding opportunities
• In-cabin video promotion, limited to a 3-minute
loop played on over 1,200 television screens
continuously throughout the duration of the
event
POST-EVENT
• Post-event recap video
• Mention & logo inclusion in post-event editorials
& photo galleries
GOLD PARTNER
Cost: $15,000
PRE-EVENT
• Media mention on all marketing materials
• Logo inclusion on all marketing materials
ONSITE
4
Cost: $50,000
• (1) Complimentary stateroom (maximum 4
people per cabin)
• Brand ambassadors
• Giveaways for contests
• Name on all flyers and schedules
• Branded pool, theatre or beach party, including
GIFT BAG INCLUSION
• (1) promotional item in each gift bags (2,300
total)
• Logo placement on giftbags
•
•
•
•
distribution of promotional merchandise
Signage/banner placement
Promotional merchandise
Visual branding opportunities
In-cabin video promotion, limited to a 3-minute
loop played on over 1,200 television screens
continuously throughout the duration of the
event
POST-EVENT
• Post-event recap video
Cost: $2,000
VENDOR
OPPORTUNITIES
1
2
TITLE SPONSOR
Cost: $5,000
• Display Ad Signage (Located in High Volume
Traffic Areas)
• Pre Cruise Official Recognition / Announcement
to all attendees via email & Social Media Posts
• Promotional Flyer Distributionn in Every Cabin
• 50/50 Net Profit Share
• 1/16 Page Ad Included in Cruise Ship's Onboard
Newsletter
• Ability to Sell Merchandise at the Offical
Merchandise Store
MERCHANDISE SPONSOR
• Ability to Sell Merchandise at Official
Merchandise Store
• 50/50 Net Profit Share
Cost: $2,000
ACTIVIATION
FEATURED ARTISTS
The Groove Cruise is known for featuring the top dance music artists from all over the globe. The Groove Cruise
is also one of the the only events in the dance music industry providing one-on-one, artist-fan interaction. This
creates an experience that is special for the guests, but also provides our partners with the unique opportunity to
expose their brand(s) to some of the most influential DJs in the world.
DEADMAU5
FEDDE LE GRAND
• Winner of International Dance Music Awards "Best
Canadian DJ," "Best Artist," and "Best Electro Track"
(for "Ghosts 'n' Stuff")
• Nominated for 5 Grammys over the past 5 years
• Placed as high as #4 in the
DJ Mag Top 100 DJs poll
• His music has been included
in several video game titles,
including Grand Theft Auto,
Goldeneye007, The Sims 3, and more
• Placed within the top 20 of in DJ Mag's Top
100 DJs poll for the past 5 years in a row
• Co-founded Flamingo Recordings
• Best known for "Put Your Hands Up 4 Detroit," which
reached the top 5 on
the Dutch Top 40 Chart
• Mixes a weekly radio
show called "Dark
Light Sessions,"
airing every Friday on satellite radio
BENNY BENASSI
• Best known for his 2003 summer club hit "Satisfaction"
• Received Grammy Award for "Best
Remixed Recording" in 2008 for his remix
of Public Enemy's "Bring the Noise"
• His track "Hit My Heart"
opened the worldfamous Victoria's Secret
Fashion Show,
• Received several accolades
throughout his career, including Danish Music Awards,
Italian Dance Music Awards, DJ Mag Tune of the
Year, and the European Border Breaker Award
DIMITRI VEGAS & LIKE MIKE
• Currently hold the #6 spot on the
DJ Mag Top 100 DJs poll
• Prodcued "Chattahoochee," the 2013 Tomorrowland
Anthem, reaching #2 on the Belgian Chart
• Received the contested
"Breakthrough DJ" award
at the 2013 International
Dance Music Awards
• Produced "Mammoth," the
track that topped the Beatport Chart at #1 for four
weeks running, dominated global music charts, and
was named "Track of the Month" by Dancing Astronaut
EXECUTIVE TEAM
MEMBERS
JASON BEUKEMA
Jason Beukema owns 5 travel companies all focused on creating outrageous travel
experiences. Whet means 'To Excite' in the dictionary and everything Jason does revolves
around delivering excitement to the lives of his clients. Whet Travel is the #1 Fastest Growing
Travel Company in South FL by South FL Biz Journal 2013, as well as Travel Channel's (#1 in the
WORLD to 'Get Your Groove On!' Jason has also been a featured speaker at: CLIA Cruise360,
Travel Weekly Cruise World, OSSN Travel Agent Forum, The Mark Travel Corporation, MBCC
Champions of Business, Tourism Matters + more. He's lived in Australia, Ecuador, LA, Seattle,
and Atlanta. Jason is the youngest person ever to charter an entire cruise ship, and has
received Young Professional of the Year Award from ASTA (American Society Travel Agents).
RYAN FITZPATRICK
Ryan Fitzpatrick is the VP of Entertainment and Talent Buyer for The Groove Cruise. He brings a
background of logistics, event coordination, and marketing. Ryan was the first full time employee of
The Groove Cruise starting as Director of Marketing in 2009. Since joining the team Ryan's role in
the company has shifted to focus on the task of talent buying, music coordination, & oversight of
all onboard entertainment of both Groove Cruise Miami and LA. Ryan is passionate about sports,
health and fitness, and is regularly found boarding an airplane on his way to a new and exciting
destination.
RAFI LEIBOWITZ
Rafi Leibowitz currently serves as Marketing Director for Whet Travel/The Groove Cruise.
Originally from Manchester, England, Rafi moved to the US in 2004 and upon graduation from
Arizona State University with a degree in Business Marketing, he moved to Miami and has been
working with Whet Travel since 2012. Rafi specializes in all forms of E-marketing, as well as
strategic partnership formation, social media management, and currently manages the Groove
Cruise's network of over 1600 affiliate promoters. Rafi is also a passionate traveler, sports
fanatic, and food enthusiast.