surfline

FRONT COVER
TBD
MEDIA KIT 2011-2012
PHOTO: WILSON
There is not an internet
session that goes by that I
don’t look at LOLA. It’s cool
to check out places you
have been or are going and
get an up-to-the-minute
look at what is happening.
Kelly Slater
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PHOTO: KLEIN
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WHAT IS
SURFLINE
The Surfline Network Reaches Over 1.7 Million
Unique Users Monthly
As the largest surfing and water sports media company
in the world, Surfline attracts over 1.7 million unique
surfers each month through its online and mobile
properties: Surfline.com and mobile.surfline.com.
Surfline features the most-demanded surfing editorial
content, video content and information via all of
its properties, including these highlights: Stories on
swells, storms, and waves; New products; Surf travel;
Surf spots; WT power rankings and coverage; and Surfer
profiles.
*Site Traffic: Omniture
PHOTO: KLEIN
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THE
SURFERS’
DESTINATION
200 live streaming surf cameras, network of over 100
HD surf cams, and thousands of report pages
Cameras and Reports: 200 and growing live surf
cameras and thousands of individual report pages are
Surfline’s key driver of daily traffic.
Surf News: Documenting the surfing world unlike anyone else.
Professional surf contests, great swells, up and coming surfers
– if it is important to the world of surfing, we document it.
HD Surf Cameras: Over 100 HD surf cams all over the
world with crystal clear views of all the top spots.
Worldwide Surf Forecasting: Surfline’s highly trained staff
of forecasters provides the most accurate and trusted surf
forecasting on the planet. Our forecasting is relied on for all
up-to-date swell information for WT events.
Photos: Photos from Surfline’s staff of surf
photographers are displayed in a unique Flash format
with the ability to integrate audio and video. Surfline’s
user-submitted photo gallery is the largest on the
planet.
Surfline Mobile: The largest surfing website in the
world available on the go. Surfline’s mobile product
includes 200 and growing live surf cameras, over 100
live HD surf cameras, thousands of individual report
pages; plus forecasts, surf news, photos and videos
made available to any user that has a browser enabled
cell phone. Visit mobile.surfline.com on your cell phone
to experience it now.
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Surfline TV and Video Channel: Surfline TV is a channel with
our highest quality produced video shows that are released
daily which blends well with our surf video collection of surfing
around the world.
Surfline iPhone & Android Apps: The Surfline app is the only
surfing application with LIVE streaming HD cams at over 100
breaks in the US and Hawaii. This app provides the most
accurate surf reports and forecasts up to 5 days in advance for
thousands of spots worldwide and you have the ability to move
quickly between your favorite spots with just a swipe of your
thumb.
PHOTO: BURKHARD
Surfline’s a real good resource
for the surfers who like to stay up
to date with everything going on
in the industry. It’s also an
awesome swell forecasting
website. It’s everything a
surfer needs.
Dusty Payne
PHOTO: KLEIN
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SURFLINE.COM SURFCAMS
Southern California
Jalama
Rincon
Mondos
C Street
County Line
Zuma
Malibu
Topanga
Venice Beach
El Porto
Manhattan Beach
Torrance Beach/Haggerty’s
Seal Beach
Surfside
Anderson Street
Bolsa Chica
Goldenwest
17th Street
HB Pier, Northside
HB Pier, Southside
West Newport
54th/56th St. Newport
36th St. Newport
Blackies
Newport Pier
The Wedge
Aliso Creek
Salt Creek
Strands
Doheny
T-Street/San Clemente
Upper Trestles
Lower Trestles
San Onofre
Oceanside Harbor
Oceanside Pier NS
Tamarack
Ponto
Grandview
Swami’s Cardiff
Del Mar
Scripps
Windansea
Birdrock
Pacific Beach
Mission Beach
Ocean Beach
Sunset Cliffs
Imperial Pier NS
Imperial Pier SS
5
The Largest Network of
Live Streaming Surf Cams
in the World
British Columbia
Cox Bay
Chesterman Beach
Wickaninnish
Pacific Northwest
La Push
Oceanside, OR
Pacific City
Gold Beach South Jetty
Central California
Ocean Beach
South Ocean Beach
Pacifica/Lindamar
Maverick’s
Steamer Lane
Cowells
Pleasure Point
38th Ave.
Capitola
Morro Bay
Pismo Beach Pier
Northeast
Gooch’s Beach
York Beach
Hampton
Cape Cod
Narragansett
Montauk
Gilgo Beach
Lincoln
Rockaway Beach (90th)
Belmar
Manasquan
Mantoloking
Casino Pier
Ocean City, NJ
Ocean City, MD
Mexico
Southeast
North End
1st Street Jetty
Croatan/Pendleton
Duck Pier
Kitty Hawk Pier
Avalon Pier
Kill Devil Hills
Nags Head
Rodanthe
Cape Hatteras Lighthouse
Frisco Pier
The Washout
Folly Beach
Florida
Sunglow Pier North
Mayport Poles
Jacksonville Beach Pier
Saint Augustine
A-St, St Augustine
Ormond Beach Pier
Sunglow Pier
Ponce Inlet
New Smyrna Beach
Bethune Beach
Jetty Park
Cocoa Beach Pier
Satellite Beach
Indialantic
Sebastian Inlet
Vero Pier
Ft. Pierce Inlet
Jensen Beach
Jupiter Inlet
Lake Worth Pier
Delray Beach
Boca Raton Inlet
Deerfield Beach
South Beach
Baja Malibu
Zippers
Puerto Escondido
Florida Gulf
Siesta Key
Venice Jetties (North)
Venice Jetties (South)
Okaloosa Pier
Texas
43rd St
37th Street
61st Street
Octagon
Horace Caldwell Pier
Hawaii
Turtle Bay East
Turtle Bay West
Sunset
Rocky Point
Gas Chambers
Pipeline
Backdoor
Off-The-Wall
Waimea Bay
Chun’s Jocko’s
Hulton’s
Laniakea
Pua’ena Point
Haleiwa
Diamond Head
South Shore
Waikiki Beach
Kawaihae
Banyans
El Salvador
Elsalvador East
Punta Roca
Nicaragua
Puerto Sandino
Miramar
El Transito
Popoyo/Outer Reef
Santana
Panga Drops
Colorados
Costa Rica
Tamarindo
Nosara-Guiones
Mal Pais
Playa Hermosa
Playa Esterillos
Argentina
Honu Beach
Puerto Rico
Puntas
Maria’s
La Pared
Jobos
Inches
Barbados
Soup Bowls
Ireland
Bundoran
Lahinch
Spain
Zarautz
Playa de la Zurriola
Canary Islands
Lanzarote, CI
Indonesia
Uluwatu
Japan
Hirai Beach
Taito Beach
Onjuku Iwawada
Shirasuka
Yuigahama – Shonan
Kamakura – Shonan
Kugenuma Beach – Shonan
Chisan – Shonan
Chigasaki Beach – Shonan
Yoshihama
Shirahama
Shiomizaka – Hamamatsu
Irago Long Beach
Irago Loco
Kokufunohama
Ichigohama
Isonoura
SURFLINE
THE WORLD’S BEST SURFERS RELY ON SURFLINE DAILY
“I don’t go on any surf trips before I take a look on Surfline. It’s always given the
best heads up and I don’t want to waste money or time when it’s flat!”
-Taylor Knox
“Surfline is the place I go for up to the minute wave reports, new maneuvers, and
find out where my friends are scoring perfect waves around the world before I
hear it from them. It’s like my daily news.”
-Timmy Curran
“Now that I am not on Tour, I want to make sure I am on every swell, whether it’s
Tahiti, Cortes, or Hawaii. Surfline keeps me in the loop.”
-Shane Dorian
“Surfline just makes good sense. It lets me be at the right place at the right time
with the right board. What more could a surfer want?”
-Damien Hobgood
“Surfline is amazing. It’s a great way to be in the know. From weather reports to
video and photos of all the recent surf action. I keep it as my homepage - always
checking the newest happs.”
-Coco Ho
PHOTO: KLEIN
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SURFLINE STATS
1.7 Million monthly unique users
120 Thousand average daily unique users
35 Million average monthly page views
8 Million monthly video streams
9 Minutes average time spent on site
8.8 Page Views average per visit
*Site traffic and statistics: Omniture
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PHOTO: KLEIN
SURFLINE DEMOGRAPHICS
92 Percent of users are male
8 Percent of users are female
93 Percent of users surf at least once a week
51 Percent of users snowboard
53 Percent of users skateboard regularly
Average user age breakdown:
Under 13: 0.5%
13 – 17: 8.3%
18 – 24: 26.2%
25 – 34: 32%
35 – 49: 23%
50 or over: 9.5%
$68,000 is the average income of users
55 Percent of users are active gamers
*2011 Surfline Audience Survey
PHOTO: KLEIN
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Wherever I am in the world, I always
log on to Surfline for the latest news
and views on our sport. The
blogs keep me entertained for
hours and the information is
always right on the money.
Joel Parkinson
9
PHOTO: KLEIN
SURFLINE
UNITS
AD
PHOTO: KLEIN
HOME PAGE PRE-ROLL &
COMPANION UNITS
PHOTO: KLEIN
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SURFLINE
UNITS
AD
160 x 600
Skyscraper
CAM PAGE
SKYSCRAPER
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SURFLINE
UNITS
AD
640 x 480
15 sec video
commercial
300 x 250
video
companion unit
VIDEO CHANNEL
PHOTO: KLEIN
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PHOTO: KLEIN
990 x 30 Ad Unit
990 x 550 Large
Format Interstitial
The linear editorial and advertising experience engages with the largest audience in surf.
An opportunity for you to showcase a full screen branding message that tells your brand’s marketing story.
Free to use video, flash or still images.
PHOTO: KLEIN
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990 x 30 Ad Unit
Our editorial team is able to bring the entire feature above the fold into the full screen.
They are allowed to use whatever medium that creates the best experience…words, video, audio, and photos all in
the same linear fashion.
You will have a consistent quality branding message throughout with the 990 x 30 ad unit.
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PHOTO: KLEIN
990 x 30 Ad Unit
At the end of the editorial
feature, Surfline will feature
related stories to the one just
viewed and offer our users the
chance to view more.
Your brand has the opportunity
to offer the user a chance
to view products related
to the marketing story told
throughout the feature set.
PHOTO: KLEIN
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PHOTO: KLEIN
SURFLINE
CAMERA
PAGE
PHOTO: KLEIN
AD
UNITS
990 x 482
15 Second Video Commercial
300 x 413
Ad Unit
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SURFLINE MOBILE
Reach Over 100,000 Surfers On The
Go With Surfline Mobile
Mobile is the fastest growing area where consumers
are getting their daily information, and Surfline is
on the forefront of this consumer trend with mobile.
surfline.com. Now, surfers can access Surfline
content and information wherever they are, all the
time.
2011 Mobile Traffic Statistics
Yearly Unique User Growth: 11%
Yearly Page View Growth: 21%
Average Monthly Unique Visits: 101,494
Average Monthly Page Views: 801,539
*Mobile Site Traffic: Omniture
Surfline’s Mobile Product Highlights:
Surfline iPhone and Android Apps: The Surfline app is the only surfing application with LIVE streaming HD cams at over 100 breaks in the US and Hawaii.
This app provides the most accurate surf reports and forecast up to 5-days in advance for thousands of surf spots worldwide and you have the ability to
move quickly between your favorite spots with just a swipe of your thumb.
Cameras and Reports: 200 and growing live surf cameras, over 100 live HD surf cameras, and thousands of individual report pages made available via
mobile.surfline.com to any user that has a browser enabled cell phone.
Worldwide Surf Forecasting: Surfline’s highly trained staff of surf forecasters provides the most accurate and trusted surf forecasting on the planet. Users
can check their forecast on the go.
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PHOTO: KLEIN
SURFLINE MOBILE
AD UNITS
Surf News: Documenting the
surfing world unlike anyone else.
Professional surf contests, great
swells, up and coming surfers – if it is
important to the world of surfing, we
document it.
Photos: Surfline’s high-quality photo
slide shows are presented in a mobile
format so they are easy to view and
navigate.
PHOTO: KLEIN
215 x 64
Mobile Leaderboard
Mob
Full Sc ile
Interst reen
itial
320x3
10
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SURFLINE ON iPAD
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PHOTO: KLEIN
PART OF THE SURFLINE NETWORK
THE GLOBAL MARINE FORECAST SOLUTION
Buoyweather provides detailed, customized marine
weather to thousands of mariners, coastal residents,
fisherman and watersport enthusiasts worldwide
through its proprietary wave and wind models.
Buoyweather’s global network of Virtual Buoys deliver
quality marine forecasts for all coastal and offshore
regions in the world.
BUOYWEATHER STATISTICS:
OVER 2 MILLION
Average Monthly Page Views
OVER 210,000
Average Monthly Unique Visitors
PHOTO: KERRIGAN
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PART OF THE SURFLINE NETWORK
Beachlive.com offers the Internet’s
most simple weather and beach cams
with a weather model and live cam
network that gives the beachgoer a
precise snapshot on what the weather
and real conditions are doing at the
best beaches.
BEACHLIVE STATISTICS:
Over 197,000 Average
Monthly Page Views
Over 44,000 Average
Monthly Unique Visitors
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OUR NETWORK
Surfline
Surfline Mobile
Surfline iPhone App
Surfline Android App
Buoyweather
Buoyweather Mobile
Buoyweather iPhone App
Beachlive
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Surfline is the best surf
forecasting website.
It’s my go-to site to
see what the waves
are doing.
Rob Machado
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PHOTO: KLEIN
Standard Units:
728x90
Leaderboard
$12 CPM
160x600
Skyscraper
$12 CPM
300x250
Rectangle $14 CPM
352x250
15 Sec Video Commercial
w/ Companion Unit
$35 CPM
300x600
Half-page Banner $20 CPM
215x64
Mobile Leaderboard $35 CPM
305x64
Mobile Leaderboard
$35 CPM
320x310
Mobile Interstitial
$45 CPM
Premium Editorial Units: $45 CPM
990x30
Persistent Header
990x550
Large Interstitial
650x550
Bumper
RATES AND
CONTACT INFO
Surfline Sales Department
Email: sales@surfline.com
Phone: 714.374.0556 X 31
300 Pacific Coast Hwy, Suite #310
Huntington Beach, CA 92648
Camera Units:$35 CPM
990x482 15 Second Video Commercial
300x413
Ad Unit
PHOTO: KLEIN
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PHOTO: WILSON