sponsorship deck

Sponsorship Opportunities for the
2010 Rock the Wave Festival
October 16, 2009
Introduction and Overview
 The Rock the Wave tour is aimed at combining
the love of surfing along with a great passion for
music. Being the first year of the tour, Rock the
Wave will take place at Sunset Beach, HI. Each
of the 20 bands playing will perform a 45 minute
set on one of the three stages set up along the
beach.
 After the festival, a compilation CD will be
released.
History
 “Being the first year of the Roxy Rock the
Wave Festival, our goal is to further
combine extreme sport and music lovers
through the use of a pristine beach,
excellent surf, and rock bands.”
Testimonials
 “Teens are continuously searching out the
next trend in the Wireless business. Since
word of Verizon sponsoring the Rock the
Wave festival, we’ve already seen an
increase in sales of our new PDA devices.”
-Mark Ting, VP of Marketing, Verizon Wireless
Demographics
 16-25 years old
 Born in the 80’s and 90’s.
 Define themselves through the extreme sport and music
lifestyle.
 Strong customers in the music and the lifestyle it
provides.
 Age group spent nearly $70 million a year on music,
clothing, and electronics a year individually
Roxy’s Rock the Wave Festival
2010
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Boys Like Girls
New Found Glory
Ever Avenue
All Time Low
Fall Out Boy
The Maine
The Academy is…
Ace Enders
Amber Pacific
Archie Star
Jack Johnson
Plain White T’s
Panic at the Disco
Set Your Goals
Cartel
3OH!3
Sum 41
Runner Runner
Reel Big Fish
Jack’s Mannequin
Roxy’s Rock the Wave Dates
 June 4, 5, 6
 Sunset Beach, Hawaii
Roxy’s Rock the Wave 2010
 Sponsorship Platforms
 Tier 1: Long Board
 Tier 2: Short Board
 Tier 3: Boogie Board
Long Board Sponsors
 Exclusivity in category
 Will have their own stage name
 Logo is prominently branded all over everything Roxy’s Rock the Wave
Festival
 Official Product/Service Tent located on tour premises
 Presence and access to all areas of the festival
 Entrance signage
 On-stage signage
 Logo promoted on official merchandise
 Branding on Rock the Wave merchandise
 On-site sales rights
 Tagged in all advertisements
Short Board Sponsors
 Will have their own stage name
 Logo is prominently branded on merchandise
 Official Product/Service Tent located on
festival premises
 Presence and access to most areas of festival
 Logo promoted on official merchandise
 Tagged in all advertising
Boogie Board Sponsors
 Logo is prominently branded all over
everything Roxy’s Rock the Wave Festival
 Presence and access to select areas of
festival
 Logo promoted on official merchandise
 Tagged in all advertising
Tour Marketing
 The main plan the tour has is to sell a lot of tour
merchandise, compiled CDs, clothing, etc. before,
during, and after tour. Each sponsor will be displayed
on all merchandise.
 Logos will be printed on all merchandise. For the Long
Board tier 1 sponsor, their logo will be promoted next to the
logo of the tour.
 Target markets will be located on music television such as
FUSE and MTV, extreme sports stations, like ESPN and
ESPN 2 and the Surf Channel, magazines, such as
Alternative Press, and located on the website roxy.com.
Contact
 For sponsorship opportunities, contact:
 Chris O’Dea at:
 Roxy’s Rock the Wave Festival
 PO Box 845
 Sunset Beach, HI 28468
 (845) 226-2239
 odeaca21@oneonta.edu