Top 10 Trends in Selling Fashion Online

Top 10 Trends in Selling Fashion Online
By Mailman
2011
© 2011 MAILMAN CO. LTD.
#1 One-for-One
Why we like it:
Every time you buy a pair of glasses, someone that can’t
afford them gets them for free. You can be stylish AND
make somebody less fortunate happy at the same time.
Works out well doesn’t it?
© 2011 MAILMAN CO. LTD.
#2 Real-Timing
Why we like it:
Location-based social media are just our favorites,
especially when it comes to real-life games.
Jimmy Choo’s Trainer Hunt uses Foursquare, Twitter
and Facebook to send real-time hints to the
competitors.
Pretty sweet prizes to be won too!
© 2011 MAILMAN CO. LTD.
#3 Online Personal Shopper
Why we like it:
To have your own personal shopper hand-picking the
best 5 pairs of shoes that match your style every
month?
Needless to say!
© 2011 MAILMAN CO. LTD.
#4 Ethical Web Boutiques
Why we like it:
Save the planet, keep your ethics intact and still manage
to be fashionable?
Yes, it’s possible.
Online boutiques like Future Standard promote
environment-friendly, fair trade and local products that
respect the planet as well as the producers
© 2011 MAILMAN CO. LTD.
#5 Virtual Fitting Mannequins
Why we like it:
Fits.me has robotic mannequins to mimic the shape
and size of the customer…so you can finally try on
clothes before you buy them!
Sounds like an online shopping revolution to us.
© 2011 MAILMAN CO. LTD.
#6 Invite-Only Luxury Shopping Sites
Why we like it:
Invitation-only, ultra-exclusive site ideeli offers up to
90% discounts on high-end designer fashions.
It’s like a virtual sample sale for specially selected
members. Fancy!
© 2011 MAILMAN CO. LTD.
#7 ChariTEEs
Why we like it:
Because when a natural disaster happens you want to
be able to reach those in need as soon as possible.
And convince your friends to do the same.
Websites like Stussy offer t-shirts that can be made
and distributed in less than a week in exchange of
donations for areas in need.
© 2011 MAILMAN CO. LTD.
#8 Social Shopping Sites
Why we like it:
Sometimes shopping isn’t so much about buying stuff,
as much as it is about social interaction
On MeiliShuo people chat, share, like, comment and
then buy online.
Is like a day out shopping with the girls without even
having to leave the house!
© 2011 MAILMAN CO. LTD.
#9 Crowdsourced Fashionocracies
Why we like it:
This site creates high-end fashion collections entirely
based on your input.
Fashion could not get more customer-generated than this.
© 2011 MAILMAN CO. LTD.
#10 Open Closets
Why we like it:
This site allows you to open your closet to others and
sell the clothes you are not wearing anymore. Unlike
Ebay, there is no bidding—you just name your price and
sell your items.
Best of all, 10% of all profit from the site goes to charity.
© 2011 MAILMAN CO. LTD.
Thank you
For more information please contact
info@mailmangroup.com
+86 21 6445 9899
© 2011 MAILMAN CO. LTD.