Welcome to the Fashion For Action 2010 Host

Welcome to the Fashion For Action 2010 Host Committee
Fashion for Action 2010 marks Housing Works’ 20th year of providing lifesaving services to homeless and low
income men and women living with HIV/AIDS. Two decades ago, Housing Works emerged from the powerful
social movement ACT UP. We remain committed to our founding principles: relentless advocacy, the provision of
lifesaving services and the development of entrepreneurial businesses that sustain their mission.
This year, our ambitious goal is to raise $500,000. And the Fashion for Action Host Committee plays a vital
role in achieving that goal.
We are thrilled to announce that Thom Browne will be serving as Chair of this year’s event, and request that you
join us on this year’s Fashion For Action host committee.
This year’s event features an exclusive dinner on Monday, November 15, at MTV and a special VIP opening
night reception on Thursday, November 18, at the Rubin Museum of Art.
There are several ways to participate as a Host Committee member, including:
•
Solicit from brands, retailers and friends in-kind donations of accessories (handbags!), jewelry, and
clothing to be showcased and sold during the Fashion for Action event.
•
Purchase and sell tickets to our opening VIP Reception on November 18.
•
Join us at an exclusive pre-event dinner to be held on Monday, November 15, 2010, to mark Housing
Works’ 20th year of providing services for people living with or affected by HIV/AIDS.
•
Secure extra special items that can be placed in our silent auction; for example, vacation packages, highend jewelry or custom-made clothing, dinners, and spa packages.
A special Host Committee reception will be held in the coming weeks to provide you with information and
materials to help you solicit donations and answer frequently asked questions about the event. You will be
notified in advance with more details.
Please call or email Barbara Celentano at 212-966-0466 ext. 1199 or b.celentano@housingworks.org to confirm
your participation as a Host Committee member for Fashion for Action. Also, should you have any questions,
please reach out to Barbara and her team at Housing Works.
Thank you again and we look forward to your participation.
Warmly,
Charles King
Founder & CEO
Housing Works
Ticket Level
Includes
Donation Amount
Co-Sponsor Package
! 10 tickets to November 15 Dinner
$10,000
= ensures one month of primary
medical care for 300 HIVpositive clients
Benefactor Package
Patron Package
Supporter Ticket
Partner Ticket
Friend Ticket
General Admission
(prime seating) and November 18
Reception
! Dedicated signage and logo placement
at both the dinner and opening
reception
! Online promotion (website - 7K hits
daily; e-mail newsletter – over 40K
subscribers)*
! Featured logo placement in invitation
! VIP early access to exclusive event
shopping
! 10 tickets to November 15 Dinner
(premium seating) and November 18
Reception
Inclusion on event signage
! Listing in invitation*
! VIP early access to exclusive event
shopping
! Mention in PR materials
! 2 tickets to November 15 Dinner
(preferred seating) and November 18
Reception
! VIP early access to exclusive event
shopping
! Listing in event program
! 1 ticket to November 15 Dinner and
November 18 Reception
! VIP early access to exclusive event
shopping
! Listing in event program
! 1 ticket November 18 Reception
! VIP early access to exclusive event
shopping
! Listing in event program
! 1 ticket November 18 Reception
! Listing in event program
! 1 ticket November 18 Reception
$5,000
= 6 months of food for an HIVpositive mother and her child
$2,500
= furnishes an apartment for a
formerly homeless HIV-positive
person
$1,000
= provides vocational training
for a class of 10 HIV-positive
clients
$500
= provides vocational training
for a class of 10 HIV-positive
clients
$250
$100
OO
FashI n
Act I n
FOR
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Concept
Housing Works Thrift Shops’ annual four-day designer sample sale, Fashion for
Action, takes place at our flagship Chelsea location and features more than $1
million dollars worth of brand new donated high-end apparel and beauty
merchandise. Chaired by the highly acclaimed menswear designer Thom
Browne, Fashion for Action 2010 kicks off with an opening night ticketed benefit
on November 18th at the Rubin Museum of Art, located across the street from
the Chelsea store. Guests enjoy cocktails, VIP banquettes, hors d’oeuvres and
silent auction opportunities—as well as exclusive preview shopping in the
Chelsea store. All merchandise is priced at a charitable 50 to 70% off retail value.
Fashion for Action is open to the public in the three days following the kick-off
benefit November 19-21.
Partnership
Housing Works Thrift Shops sell an upscale mix of donated secondhand
clothing,furniture, and housewares. In addition, we partner with fashionable
brands for donations of new merchandise. Through these partnerships, we
execute event quality clothing in support of Fashion for Action. Collaboration
with media partners and outside sponsorship facilitates pre- and post-event
deliverables ranging from merchandise sold to participating designers and
attendees to food and beverages. In addition, our marketing team partners with
partners’ public relations staff to garner press and create outside media
opportunities.
Location
Shopping at Housing Works Chelsea Thrift Shop
143 West 17th Street, New York City
Reception across the street at The Rubin Museum of Art
150 West 17th Street, New York City
Past Participating Designers
from top
Agnès B, Angel Sanchez, Armani Exchange, Banana Republic, Band of Outsiders,
Ben Sherman, Bill Blass, Bloomingdale’s, Brooklyn Industries, Burberry, Caffeine
Culture, Calvin Klein, Chado Ralph Rucci, Chanel, Charles Nolan, Cole Haan, David
Beckham, Derek Lam, Diane Von Furstenburg, Diesel, Dior, DKNY, Dolce &
Gabbana, Doo.Ri Clothing, Dooney & Bourke, Earnest Sewn, Elie Tahari, Fendi,
Gap, Giorgio Armani, Gucci, Guess , Hayden-Harnett, Heike Jarick, Helmut Lang,
Issey Miyake, J.Crew, Jack Spade, Jill Stuart, Jimmy Choo, John Bartlett, Jonathan
Adler, John Varvatos, Kate Spade, L.A.M.B., L’Atelier , Libertine, Lord & Taylor, Louis
Vuitton, Marc by Marc Jacobs, Marc Jacobs, Bespoke, Me&Ro, Michael Kors, Milly,
Molton Brown, Nanette Lepore, Robespierre, Narciso Rodriguez, Paul
Smith,Phillip Lim, Tod’s, Zero Maria Cornejo
A fabulous Alexander McQueen
dress in our Chelsea store
→ Fashion co-chair, Olivia Palermo
pauses for a quick interview.
→ Amazing auction items at the
Rubin Museum of Art
→
Past Press Coverage
Women’s Wear Daily, New York Magazine, Time Out New York, Refinery 29, Daily
Candy, NBC New York’s The Thread, and many more. The Village Voice also
named Housing Works Thrift Shops “Best Thrift Shop” in 2009.
→ Also visit www.fashionforaction.com
Contac t
DONATIONS
Barbara Celentano
Donations Director
212-966-0466 Ext. 1199
b.celentano@housingworks.org
PRESS
Rebecca Edmondson
PR and Events Manager
347-768-4108
r.edmondson@housingworks.org
SPONSORSHIP OPPORTUNITIES
Andrew Greene
Vice President for Development
347-473-7403
a.greene@housingworks.org
HOUSINGWORKSISAHealingCOMMUNITYOFpeopleLIVINGWITH
ANDAFFECTEDBYHIV/AIDS.OURMISSIONISTOENDTHEDUALCRISES
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FashI n
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from top
Shoppers enjoy cocktails during
silent auction
→ Searching the racks for the perfect
fall fashion
→ Dennis Williams, Matt Bernardo,
Beverly Smith and Charles King
→
from top
Cool kicks from Stussy
Party-goers enjoy the atrium at
the Rubin Museum of Art
→ A shopper shows off her new
purchase
→
→
HOUSINGWORKSISAHealingCOMMUNITYOFpeopleLIVINGWITH
ANDAFFECTEDBYHIV/AIDS.OURMISSIONISTOENDTHEDUALCRISES
OFHOMELESSNESSANDAIDSTHROUGHRELENTLESSADVOCACY
THEPROVISIONOFLIFESAVINGSERVICESANDentrepreneurial
businessesTHATSUSTAINOUREFFORTS.
About
Housing
Works
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Housing Works is a healing community of people
living with and affected by HIV/AIDS. Our mission is to
end the dual crises of homelessness and AIDS through
relentless advocacy, the provision of lifesaving services,
and entrepreneurial businesses that sustain our efforts.
Housing Works Advocacy
We believe that people living with HIV/AIDS must lead the fight to eradicate the
disease, a fight that includes access to healthcare and supportive services and an
end to AIDS stigma. Advocacy highlights:
→
Advocacy offices in New York City, Albany, Washington, D. C., and Port-auPrince, Haiti, and partnerships with AIDS Action in Mississippi and CAIM/
Puerto Rico.
→
Since 1995, weekly visits by our HIV-positive clients to New York State
legislative offices in Albany.
→
Groundbreaking impact litigation, including a 2004 case forcing New York City
to provide medically appropriate housing to homeless people living with HIV/
AIDS
Housing Works Services
Our services address our client’s complex issues. Services highlights:
→
166 units of housing for homeless New Yorkers living with HIV/AIDS
→
Four “one-stop shop” Health Centers and 90 case managers and care
coordinators who provide help to 2,500 clients annually
→
Comprehensive services, including primary care, dental care, mental health
services, case management, transgender health services, job training, wellness
programs and more
from top
Housing Works Entrepreneurial Businesses
A rally outside the United Nations,
demanding a plan to address AIDS
in post-earthquake Haiti
→ Three Housing Works clients
in front of our Stand Up Harlem
residence
→ A stylish display at our popular
social enterprise Housing Works
Thrift Shops
We operate businesses that generate funding for our mission, provide jobs for our
job-training graduates, and educate hundreds of thousands of customers about
AIDS and homelessness. Business highlights:
→
→
Housing Works Thrift Shops, an upscale chain of thrift shops that sell donated
high-quality clothing, furniture and housewares, and generate approximately
$13 million in annual revenues
→
Housing Works Bookstore Cafe, a Soho bookstore and cafe that sells donated
books and has become a unique downtown literary and event space that
generates approximately $2 million in annual revenues
→
The Works Catering, a catering company specializing in farm-to-table
customized menus
→
Annual galas Fashion for Action, a charity sample sale, and Design on a Dime,
an interiors shopping event
HOUSINGWORKSISAHealingCOMMUNITYOFpeopleLIVINGWITH
ANDaffectedBYHIV/AIDS.OURMISSIONISTOENDTHEDUALcriseS
OFHOMELESSNESSANDAIDSTHROUGHRELENTLESSadvocacY
THEPROVISIONOFLIFESAVINGservicesANDENTREPRENEURIAL
BUSINESSESTHATSUSTAINOUREFFORTS.