TOEF Pres Rejseplanen

0
Rejseplanen
Better services
through open data
and crowd sourcing?
Better services through
open data and crowd sourcing?
Questions we asked ourselves when
opening up for data (and our answers)
…
Q’s and A’s from the process of opening up for
“our” data …
Pros and cons and lessons learnt …
What have we gained from open data and what
have we learned?
How to crowd source with more than
data?
2
Questions we asked ourselves when
opening up for data (and our answers) …
Q:
Q:Should
Shouldwe
wegive
give“our”
“our”data
dataaway
awayto
to
somebody
somebodywho
whouses
usesititto
towhatever
whateverthey
theylike?
like?
A:
A:IsIsititreally
reallyOUR
OURdata?
data?
A:
A:Do
Dowe
wehave
haveaachoice?
choice?
3
Questions we asked ourselves when
opening up for data (and our answers)?
Rejseplanen
Apps using
Rejseplanen
data
We
Wehave
haveno
no
technical
technicalor
or
legal
legalway
wayto
to
stop
stop3rd
3rd
developers
developers
getting
gettingthe
thedata
data
by
byhard
hardwork,
work,
web
webscraping
scraping
etc.
etc.
4
Questions we asked ourselves when
opening up for data (and our answers)?
Q:
Q:Can
Canwe
webe
besure
surethat
that“they”
“they”treat
treatour
ourdata
data
correctly?
correctly?
A:
A:“They”
“They”are
arenot
notinterested
interestedin
ingiving
givingour
our//their
their
customers
customerswrong
wronginformation
information……
5
Questions we asked ourselves when
opening up for data (and our answers)?
Google
Googlefor
for
instance
instancehave
have
the
thesame
same
interest
interestas
aswe
we
do
doin
ingiving
giving
correct
correct
information
information––
thats
thatswhat
whatthey
they
do
dofor
foraaliving
living……
Questions we asked ourselves when
opening up for data (and our answers)?
Q:
Q:IsIsititOK
OKthat
that“they”
“they”make
makemoney
moneyusing
usingour
our
data
data(when
(whenwe
weare
arenot
notmaking
makingmoney
money
ourselves)?
ourselves)?
A:
A:Very
Veryfew
fewdevelop
developthings
thingsfor
for“free”.
“free”.Most
Most
develop
developto
togive
givetheir
theircustomers
customersan
anadded
addedvalue
value
(which
(whichthey
theypay
payfor
forsomehow
somehow––direct
directcost
cost//adds
adds
etc.)!
etc.)!
Does
Doesititreally
reallymatter?
matter?
7
Questions we asked ourselves when
opening up for data (and our answers)?
This
Thisisisnot
notaa
direct
direct”money
”money
maker”
maker”but
butaa
great
greatservice
service
part
partof
ofaa
commercial
commercial
website.
website.
And
Andaagreat
great
”branding”
”branding”for
for
public
publictransport
transport
……
Even
Evenififthey
they
sold
soldour
ourdata
data
would
wouldititnot
notbe
be
OK?
OK?
Questions we asked ourselves when
opening up for data (and our answers)?
Q:
Q:Will
Willwe
webe
beresponsible
responsiblefor
forTHEIR
THEIRerrors?
errors?
A:
A:People
Peopleknow
knowthe
thedifference
differencebetween
betweenus
usand
and
them
themand
andhave
havedifferent
differentexpectations!
expectations!
So
Sofar
farwe
wehave
havehad
had00complaints
complaintsabout
abouterrors
errors
with
parties(Google,
(Google,Apps
Appsetc.)
etc.)……
with33rdrdparties
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Questions we asked ourselves when
opening up for data (and our answers)?
Q:
Q:Will
Willwe
weloose
loosecustomers?
customers?
A:
A:NO!
NO!
We
Wewill
willgain
gaincustomers
customers––we
weget
getthe
theopportunity
opportunity
to
toreach
reachcustomers
customersthat
thatwe
wecould
couldnot
notreach
reach
before
before……
10
Questions we asked ourselves when
opening up for data (and our answers)?
People
Peoplewho
whohave
havechosen
chosen
public
publictransport
transport……
People
Peoplewho
whoare
arelooking
lookingfor
for
restaurants,
restaurants,people,
people,houses
houses……
Questions we asked ourselves when
opening up for data (and our answers)?
Q:
Q:Are
Arewe
weneeded
neededanymore?
anymore?
A:
A:Of
Ofcourse
course……
Strong
Strongbrand
brand––stamp
stampof
ofquality!
quality!
“Datahub”!
“Datahub”!
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Pros and cons and lessons learnt
Reach
Reachcustomers
customers
that
thatwe
wewould
would
not
notreach
reach
normally
normally……
33rdrdparty
partycan
can
develop
develop
peripheral
peripheral
services
services--more
more
simple
simpleservices
services……
PROS
Some
Someeconomical
economical
benefits
benefits––not
notyet
yet
realized
realizedfull
full
potential
potential……
Improved
Improved
“techno”
“techno”image
image
for
forpublic
public
transport
transport––“apps
“apps
are
arecool”
cool”……
??
CONS
… and lessons learnt!
There
Thereare
aremany
manygood
goodideas
ideasand
anddevelopers
developersout
outthere
there……
……and
andaalot
lotof
ofinterest
interestfor
foryour
yourdata!
data!
BUT
BUT––ititisisnot
notan
aneasy
easyway
wayout!
out!
Don’t
Don’texpect
expectto
tojust
justgive
giveyour
yourdata
dataaway
awayand
andthen
thennever
never
hear
hearabout
aboutititagain
again……
“More
“Morewants
wantsmore”
more”and
and“Good
“Goodoutput
outputentails
entails
involvement”
involvement”……
How to crowd source with more than
data?
Crowd
Crowdsourcing
sourcingconcept
concept
development
development
Crowd
Crowdsourcing
sourcingideas
ideas……
Questions?
Jonas Ask Homaa
Development responsible
Rejseplanen A/S
Gammel Køge Landevej 3, 2C
2500 Valby
E: jah@rejseplanen.dk
T: 3613 1806
M: 3169 8272
www.rejseplanen.dk
mobil.rejseplanen.dk
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