fc levadia 2009 - Centre for Access to Football in Europe

Together We Move campaign
Promoting Inclusion in Estonia
Indrek Petersoo
Development & PR Manager, Levadia Tallinn
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TOGETHER WE MOVE
THE STADIUM ACCESSIBILITY PROJECT FOCUSED ON PEOPLE
WITH ASSISTANCE DOGS LAUNCHED IN TALLINN, ESTONIA
THE GOAL OF THE CAMPAIGN IS TO ENCOURAGE THEM TO
COME TO THE FOOTBALL MATCHES AND OTHER EVENTS
TOGETHER WITH THEIR ASSISTANCE DOGS BY PROVIDING AN
EASY ACCESS TO THE STADIUM AND OTHER PUBLIC PLACES
THE ACCESSIBILITY FOR ALL IS THE KEY!
ESTONIAN ASSISTANCE DOGS CENTRE
(Abikoerte Keskus) in a nutshell
FOUNDED IN 2011
MAINLY FOCUSED ON RISING AND TRAINING THE ASSISTANCE
DOGS FOR PEOPLE WITH DIFFERENT DISABILITIES
ALSO FOCUSED ON EDUCATING THE ASSISTANCE DOG USERS
AND VOLUNTEERS, INCREASING THE AWERENESS OF THE
COMMUNITY ABOUT THE NEEDS OF PEOPLE WITH ASSISTANCE
DOGS
EASY ACCESS = HUMAN RIGHT!
IN ESTONIA, ACCORDING TO THE LAW, THE PEOPLE WITH
ASSISTANCE DOGS SHOULD ALWAYS HAVE AN ACCESS TO ALL
EVENTS. THE SIMILAR LAWS ARE APPLICABLE IN MOST EU
COUNTRIES.
AROUND EUROPE, AN EASY ACCESS WITH ASSISTANCE DOG TO
PUBLIC PLACES, INCLUDING FOOTBALL VENUES, REMAINS A SERIOUS
PROBLEM.
VERY OFTEN THE ORGANIZERS OF SPORTING AND OTHER EVENTS
ARE SIMPLY NOT AWARE ABOUT THE EASY ACCESS REQUIREMENT
AS THE PETS ARE NORMALLY NOT ALLOWED TO THE EVENTS.
WHAT DID WE WANT TO CHANGE?
TO ENCOURAGE PEOPLE WITH ASSISTANCE DOGS TO COME TO
MATCHES BY PROVIDING THEM AN EASY ACCESS TO THE
FOOTBALL GROUND
TO INCREASE THE AWARENESS OF THE COMMUNITY ABOUT THE
NEEDS OF PEOPLE WITH DISABILITIES
TO INCLUDE PEOPLE WITH DISABILITIES INTO THE CLUB AND
COMMUNITY ACTIVITIES
TO ENCOURAGE ALL FOOTBALL CLUBS TO THINK MORE ABOUT THE
NEEDS OF PEOPLE WITH DISABILITIES
THIS IS HOW THE CAMPAIGN
TOGETHER WE MOVE!
WAS BORN
FC Levadia has launched a campaign named
KOOS ME LIIGUME (TOGETHER WE MOVE)
in 2015 together with the Estonian Assistance Dogs
Centre (Abikoerte Keskus) and BC Kalev/Cramo
basketball club.
ASSISTANCE DOGS´ DAY
AS THE HIGHLIGHT OF CAMPAIGN,
THE ASSISTANCE DOGS´ DAY
(ABIKOERTE PÄEV) HAS BEEN
ORGANIZED ON MAY 9, 2015 AT
KADRIORG STADIUM IN TALLINN
THE EVENT TOOK PLACE PRIOR TO
THE HOME MATCH OF FC LEVADIA IN
THE ESTONIAN PREMIER LEAGUE.
ASSISTANCE DOGS DAY 2015
May 9 @ Kadriorg Stadium in Tallinn
• The Assistance Dogs´ Day consisted of the
introduction of assistance dogs to the public
and the other part aimed for children with
disabilities.
• For people who participated, we offered
different activities such as different
simulations - walking with eyes closed with
a trained guide dog, wheelchair obstacle
course, measuring the level of blood sugar,
making crafts and opening candys full of jars
with boxing gloves. Children were happy to
play with puppies.
ASSISTANCE DOGS DAY 2015
Assistance dog demonstrations
ASSISTANCE DOGS DAY 2015
During the event we talked about the accessibility rights and obligations, what people
have if using assistance dogs and what rights and obligations the owners of public
places have.
The second part, where youngsters with disabilities escorted the players of FC Levadia
and FC Flora into the footbal field, like youngsters usually do, was a great opportunity
for them.
Their parents where proud of their children and the children where very happy and
felt like a part of the team, normal and brave. The players of both teams also said
that being escorted to the field by children with disabilities and seeing them enjoying
the game deeply touched their hearts.
FC LEVADIA – FC FLORA
Player escort & playing football!
A STRONG MESSAGE WAS SENT TO COMMUNITY
Everybody wants to come to the football game!
LESSONS LEARNED
NO PROBLEM IF YOU DO NOT KNOW ABOUT THINGS –
BUT WHEN YOU LEARN, TAKE AN ACTION!
PEOPLE WITH DISABILITIES DO NOT EXPECT ANY SPECIAL
TREATMENT, JUST CARE AND AN EASY ACCESS!
PASSION AND WILL TO DO A GOOD THING ARE THE KEYS TO
SUCCESS! INVOLVING CHILDREN IS IMPORTANT!
SMALL COMMUNITY EVENTS CAN BE MORE POWERFUL THAN
SUPER INNOVATIVE CAMPAIGNS WITH HYPER-BIG BUDGETS!
EUROPEAN CLUB ASSOCIATION (ECA)
BEST ACHIEVEMENT AWARD 2015
WINNERS!
THANK YOU!
AITÄH!