Presentation AQ Sub Tire Inflation - Tucson

PDEQ Tire Inflation Education Program
Spring 2014
Program Partners
• Pima Association of Governments Clean Cities Program
• City of Tucson Office of Conservation and Sustainable Development
• Jack Furrier Tire & Auto Care
• Financial support also provided by EPA and ADEQ
“Pump Up Your MPG”
Program Goals
• Change tire inflation attitudes and behaviors
• Raise public awareness of benefits of proper tire inflation
-impact on air quality
-impact of excess fuel and tire waste
-cost of reduced gas mileage
-cost of premature tire replacement
-vehicle safety
Education Program
Planning Process
• Community-Based Social Marketing
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Perform Research
Select Behavior
Identify means to measure/evaluate change
Identify Barriers – Provide tools to overcome
Identify Benefits
Develop Strategies, Tools, Messages
Develop Project Timeline
Conduct Pilot Project
Make Refinements
Broadly Implement
• Measure of Results/Evaluation Process
– Inventory of collaterals distributed
– Post-campaign survey results
Developed Outreach Tools
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Printed materials
Website info & articles
News releases
Contest
Tire gauges
Table top display
Retractable banner
“Wheel of Wisdom”
Flinger give-away item
Advertising
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Bus Shelters
Sun Tran Buses
AZ Daily Star
KOLD TV website
KXCI Radio
KVOA TV
Mrs. Green’s World
Loft Theater
Tucson Weekly
Zocalo Magazine
Performance Measures
• Materials Distributed
– Tire Gauges: 3,449
– MPG Bookmarks: 4,483
– MPG Logbooks: 2,055
– MPG Flingers: 323
• Telephone Survey Results
Survey Results
Telephone survey –
 90% had seen or
heard info about the
importance of keeping
tires properly inflated.
 10% had seen or
heard something about
the “Pump Up Your
MPG” Contest.
AND…..
Survey Results
What, if anything, have
you done to reduce
air pollution?
(cont.)
Percentage who said
(unaided) they were
keeping their tires
properly inflated
tripled from prior year.
25
20
Inflate
Tires
15
10
PDEQ began promoting
proper tire inflation in
February of 2014.
22
7
5
0
2013
2014
Potential Impacts of PDEQ Tire
Inflation Education Program
• 632,997 vehicles (<1 ton) in Pima County
(2012 American Community Survey)
• Properly inflated tires can save 144 gallons of
gasoline/year/vehicle (American Tire Industry Association)
• If 22% are keeping tires properly inflated,
potential for over 20 million gallons of
gasoline not purchased or emitted from
vehicles annually in Pima County.
Questions?
Beth.Gorman@pima.gov
Pima County DEQ
(520) 724-7446