el Periódico del The expressive force of the ceramic tiles is still valid

Azulejo
VANKE PAVILION (EXPO MILAN). PHOTO: HUFTON+CROW
el Periódico del
DIRECTOR: JOSÉ LUIS VALENCIA LARRAÑETA. ISSUE 182. JULY 2015
www.elperiodicodelazulejo.es
Gorgeous ceramics
The expressive force of the ceramic tiles is still valid for its foray into national
and international top-level projects through its ‘chameleonic’ capacity
Summary
Distribution
July 2015
Distribution
Pages 4 and 5
Págs 6 and 7
A large delegation of central BdB,
Grup Gamma has completed
as well as a group of distributors
during the month of June the
throughout Spain, supported the
ConnectinGamma cycle, which has
official opening of the BdB Garmon
visited Zaragoza, Vitoria, Alicante,
new store DIY located in the city of
Cáceres, Madrid, León, Santiago de
Morella (Castellón).
Compostela, Antequera and Manresa.
Design
Page 14
Daniel Libeskind has completed with
ceramics his dragon-inspired pavilion
at the Milan Expo 2005.
Design
Page 15
Natucer proposes trendy hexagons
in countless formats, finishes,
volumes and textures.
Installation
Page 17
Fila lists the main guidelines for
proper maintenance and cleaning of
porcelain tiles wood effect.
EDITORIAL
MAXIMUM aesthetic potential
Staff
Vanke Pavilion by Daniel Libeskind
of a dragon. The impressive pavilion
for the Milan Expo 2015 represents
claims the aesthetic and functional
the last great icon of ‘ceramics
potential of ceramics, technically able
architecture’. The outer structure
to resolve the appearance of the most
of the building is covered with red
advanced cutting-edge projects in
metalized tiles that emulate the skin
contemporary design
Director: José Luis Valencia. Editorial staff: Javier Cabrerizo. Photography: M. Nebot, P. Poyato y G. Utiel. Design: José Martos.
Edit: Comunicación y Medios de Levante, SL (GRUPO ZETA). Comercial Area: Director: Jesús Dualde. Account executive: José
López. azulejo@elperiodico.com. Ctra. de Almassora s/n. 12005 Castellón. Phone: 964 349 500. Legal Deposit: CS-016-2000
4
distribution el Periódico del Azulejo
July 2015
BdB GARMON opens
its new DIY store
The official opening of the shop, located in Morella (Castellón), was attended by a
representative delegation of the chain, as well as distributors from seven provinces
The representa
visit to the bea
The exterior area of the DIY shop hosted the cocktail. In the upper right, Mercedes Sebastiá José M. García, Manuel Monfort (manager), N. Ulldemolins, Gemma Monfort and José Durá.
B
dB Garmon, building materials distributor, has opened in June its new
DIY store in Morella, in the
province of Castellon. The
company has made official
the start of the activity of
this facility with over 300
square meters which serves
professionals and private
customers in the whole region of Els Ports.
Numerous guests, buyers, friends and the authorities, including the mayor
of Morella Ramses Ripollés,
attended the premiere store. Also present was a large
delegation of central BdB,
the national chain to which is attached since 2002
Garmon, as well as professionals Castellón, Valencia,
Alicante, Murcia, Teruel,
Barcelona and Madrid.
leading brands
Joining them there were suplliers well known within
the industry, such as Fila,
Propamsa, Rollgum-Giscosa, Ceys, Delta Plus, Hitachi, HA (Batlle Seeds) and
Titan. These brands moved
to the town of Morella their
technicians to show recent
developments have been
incorporated into their
commercial catalogs.
New product
ranges and
wider space
With this new and modern
surface, BdB Garmon
increases its product lines
aimed at the professional
buyer and has additional
space that in addition to its
commercial function, will be
used to organize, together
with manufacturers in
the sector, techniques
and training sessions
on the latest market
developments.
Over 200 guests
Manuel Monfort, BdB Garmon manager, and his
team, showed the facilities
to the more than 200 guests
during the day of open doors into the DIY shop located in the Industrial Area
Les Casetes, located in capital of Els Ports.
During the afternoon, the
participants enjoyed a cocktail, which preceded parliaments.
Group BdB director, José
Dura, recalled the BdB Garmon history as associated
pioneer in the chain, since
it was the third distributor
to join the national chain
project of building mate-
rials.
The mayor of Morella, Ramses Ripollés, also spoke to
the audience, followed by
BdB Garmon manager, Manuel Monfort, who closed
the event with thanks to
all participants, especially
for professionals who came
from outside the province
of Castellón.
MODERN SELF SERVICE
The new and modern BdB
Garmon shop has been
created under the formula
of self service, with signage designed to easily guide customers among the
many references distributor. The store has a wide
range of products in the
fields of hardware and DIY,
professional tools, plumbing items, paint, garden
equipment, fireplaces, stoves, clothing and footwear
works. H
Providers such as Fila, Propamsa, Rollgum-Giscosa, Ceys, Delta
Plus, Hitachi, HA (Batlle Seeds) and Titan supported the event
Propamsa, another BdB Group official provider that su
July 2015
ation of BdB Group during its
autiful city of Morella.
upported the recent opening of BdB Garmon.
el Periódico del Azulejo
distribution 5
Above, the information stand of Fila Surface Care Solutions, with Paolo Gasparin, during the
inauguration of the new facilities in northern Castellón.
BdB held its
annual congress
in Madrid
roots and commitment
in northern castellón
BdB Garmon offers to its
customers a wide experience in
the field of building materials and
decoration. From its headquarters
in Morella it has become a
reference for the distribution in the
region of Els Ports.
Today has more than 3,000
square meters of facilities, with
offices, a wide campaign for the
storage of stock and an exhibition
of ceramic tiles and bathroom
equipment, in addition to the
aforementioned specialized shop
in hardware and DIY opened
during last June.
Castellon company, owned and
managed by Manuel Monfort, has
carried out during recent years
the corporate standardization of
its main infrastructures, based
on the premises of the Group
BdB Department of Marketing.
Thus, BdB Garmon has held on
the adaptation of the facade
of its ceramics and bathroom
showroom, relying on brand
channel in the group.
At the end of June,
Group BdB was immersed
in the celebration of its
national congress, held
in Madrid. The event
has been attended by
most of the nearly 164
associated distributors of
the brand in Spain. Under
the motto “Discover and
share strategies, lead your
business!”, the meeting
was scheduled with an
eminent informative vision
and has counted with the
participation of ‘gurus’ of
the economy that have
offered their knowledge to
the audience.
Is the case of Gonzalo
Bernardos, César Piqueras
o Emilio Duró, who
discussed about the future
of the construction sector,
the growth forecasts for
the reforms in Spain, about
business leadership and
the importance of the
motivational element.
The Grupo BdB meeting
2015 also counted with
two interesting panel
debates about synergies
between manufacturers
and distribution, with the
participation of leading
firms in the industry as
Propamsa, Rockwool,
Ibermapei, Sika, Asphalt
Chova or Grupo Puma.
6 distribution el Periódico del Azulejo
July 2015
Apart from the business side, the Grup Gamma meetings have a training program that analyzes in detail the economic context in the distribution channel.
GRUP gamma ends its
NINE CONVENTIONS
The ConnectinGamma cycle was held during the month of June in Vitoria,
Zaragoza, Alicante, Cáceres, Madrid, León, Santiago, Antequera and Manresa
G
rup Gamma completed in June its
latest ConnectinGamma cycle of
conventions, with new meetings in Zaragoza, Vitoria,
Alicante, Cáceres, Madrid,
León, Santiago de Compostela, Antequera (Málaga) and
Manresa (Barcelona). In the
nine events, the significant
chain of purchases and services has strengthened the
links between the partners
of the group, the responsible company and its main
suppliers.
In each of these meetings,
Grup Gamma exposes attendees sector needs, changes in
the trend of demand and market developments through
interesting presentations. In
addition, some of the most
important manufacturers in
the sector showed their latest
products. Thus, an excellent
opportunity to strengthen
linkages with a selection of
leading brands.
Among the brands that
have participated in the successive Grup Gamma conventions are ceramic companies
as Stylnul, Cicogres or Elías;
kitchens providers like Top
Form; companies like Grohe
and Royo Group, specialized
in the bathroom equipment;
or manufacturers as Danosa, La Escandella and Grupo
Puma. H
The Grup Gamma distribution partners in different geographical areas have attended each informative and commercial session.
The economist Gonzalo Bernardos, speaker at the meeting of Manresa.
Suppliers are also an active part of ConnectinGamma conventions.
July 2015
el Periódico del Azulejo
distribution 7
feca CELEBRATES ITS
40th anniversary
F
The store located in Vilafranca del Penedés has organized a day of open doors
eca Gamma, construction
material
store in the province of Barcelona, has
celebrated its 40 year career
with a day of open doors
held in June at its facilities
in the road to Sant Martí de
Vilafranca Penedes.
About 1,000 attendees, including customers, friends
and suppliers, enjoyed a nice
afternoon by the professional team of Ferret Casulleras
Gamma, also known as Feca
and a catering very original.
SINCE 1975
The Catalan company, established in 1975, has managed to gradually adapt
to market changes. Throughout these 40 years has been
consolidated as a leader in
The catalan distributor, established 1975 by Casulleras and Ferret families, commemorated on June 13 its four decades in active.
the construction sector in its
influence area.
A family business with a
broad view of innovation
without losing the tradition
that always characterizes it.
Feca Gamma currently
has a proffesional team of
over 40 people, aimed at
meeting the needs of its customers. Barcelona supplier
differs from other shopping
centers for its proven experience and professional
capacity, yet personalized
service, detecting what buyers need (final customers,
designers, bricklayers, buil-
ders or ceramic installers,
among others).
Throughout his career, its
facilities have evolved until
in 2014 were improved and
expanded, a project that
generated a sales area of
3,000 square meters, with
3,000 covered warehouse
and 24,000 square meters of
outdoor area.
In short, Feca Gamma
currently maintains in Vilafranca del Penedés its leading role in the market and
continues with the original
eagerness of Casulleras and
Ferret families. H
8 design el Periódico del Azulejo
July 2015
ceramitec 2015: Fine
Ceramics on Display
Is the international key trade fair of the ceramics industry. It covers the entire
spectrum of the ceramics industry. The event will be held in October in Munich
F
ine ceramics are
focusing on the aspects of energy efficiency and resource
conservation. In the past
three years, there has been
a great deal of optimization
work in the entire process
chain. The results will be on
display at Ceramitec 2015
on the exhibition grounds of
Messe München from 20 to
23 October.
Processing technologies
for fine ceramics have undergone further development
through the adaptation of
established machine technology to the specific tasks
of the ceramic technology
and its raw and processed
materials. The reduction of
the processing time of sanitary slurries from five days
to a maximum of one day,
achieved by using high-performance dispersing mixers,
is one example that is worth
mentioning. Another advantage is that fewer temporary
additives are required and
casting times are influenced
positively.
The optimized preparation of color pigments for
conversion into ceramic
inks in ceramic-coated agitator bead mills has clearly
advanced the printing stability and lifetime of inks for
digital tile decoration. As a
result, cost reductions have
become possible.
The last few years have
witnessed the introduction
of digital tile decoration on a
large scale. Meanwhile, more
than 4000 ink jet printers
have been installed worldwide. Digital glazing, which
is currently in the market
launch phase, is the logical
continuation of it. This procedure will contribute to the
advancement of production
on demand, which is independent from lot sizes. At
the same time, it enables tile
manufacturers to increase
their level of individual cus-
Green manufacturing is the common practice in the industry today. The impetus provided by new topics will be shown at Ceramitec.
tomer orientation further.
In the field of forming technology, topics which were
shown as a development
trend at ceramitec as early as
20 years ago will be presented in a new shape. For different reasons, they could not
establish themselves on an
industrial scale at that time.
In the field of tableware
production, for example, one
of these topics is the use of
injection molding to fabricate cups; another topic is the
use of isostatic pressing technology for the production of
washbasins. Meanwhile, there have been considerable
achievements with respect
to temporary additives, tool
Ceramitec takes
place every three
years at the facilities
at Messe München
exhibition center,
in Germany
Development work
in the field of thermal
processes goes
hand in hand with
the perennial issue
of energy efficiency
technology and production
flexibility. Therefore, these
topics can be presented with
convincing cost efficiency
today.
Development work in the
field of thermal processes
goes hand in hand with the
perennial issue of energy
efficiency. The drying of sanitary articles in continuous
dryers with dryer guidance
system and the integration
into the logistics processes
of the production plant,
for example, represent a new
way of efficient
sanitary production. Energy management systems of
kiln manufacturers have helped achieve energy savings
of nearly 50 percent over the
past 10 years.
In ceramics production,
thermal processes require
the greatest quantities of
energy. Meanwhile, however, it is the current practice
to analyze all steps of the
process chain and each machine carefully with a view
to energy requirements in
order to exploit the full optimization potentialities.
Green manufacturing is
the common practice in the
ceramics industry today. The
impetus provided by new topics, such as additive manufacturing and industry 4.0,
will be shown at newt Ceramitec 2015. H
July 2015
el Periódico del Azulejo
On the left, ‘Moving Blue Natural’ Series by Aparici. Floor tiles. Mix and match with 15 random combinations.
On the right, ‘Argila’ Collección by Peronda: Artigiano hexagonal floor tiles. Floral blue. Artisan line.
colour blue,
Freshness
& elegance
The Spanish manufacturers create tiles
inspired in classical Delft Ceramic School
C
lassical blue and
white hues, which were used so
frequently in the
past, are making a return to
center stage in inspiring the
latest interior design trends
and adding a touch of Bohemian style to our interiors.
This color array was formed
in the Delft Ceramic School
in Holland during the 17th
century and has proven to
be a timeless pair.
After being inspired by
the Delft Ceramic School,
this trend was brought to
the historical kitchens and
bathrooms of palaces in the
17th century. The materials
were bought from China,
and then constructed into
tiles by Italian immigrant artisans. In addition to flower
motifs and traditional geometric styles, prominent design schemes in the tiles also
included landscapes with
windmills, plains and seas.
Harmony Between Traditional and Modern Style.
With this classic retrospecti-
Fabresa: ceramic wall tile. ‘Oporto’ Series White body in 6X6.
ve that is achieved by the blue
and white combination, these floor tiles reach a perfect
balance between past and
present. The combination of
modern patterns in the mix
of design and geometry, gives
us a contemporary version of
this historical trend.
With the objective of giving walls and flooring an
artisan look, the Spanish
ceramic tile manufacturers
have created wall tiles with
hand-made details. These
hand-made tiles blend per-
fectly with the blue hues to
achieve a seamless vintage
look. Enameled finishes are
at the forefront in this trend,
which give this decorative
style a hint of elegance.
Geometric Harmony. If
there is something that the
color blue reminds us of, it is
the Arabic culture. The new
collections in hexagonal
form are perfect for designing our walls and flooring
with geometric harmony,
and a relaxed yet elegant color combination. H
design 9
10 design el Periódico del Azulejo
July 2015
cevisama double
call for designers
The Spanish fair opens two competitions for professional architects, interior
decorators and students. The deadline for applications ends on 31 December
C
evisama 2016 has
opened the announcement of a
new Edition of the
Design Competition by Cevisama Lab in two main cathegories: Industrial design and
technological innovation of
ceramic products and Design bathroom equipment.
The ceramic design contest is divided in turn into
“ceramic products shaped by
semi-pressed” and “ceramic
products formed by other
methods.” Formal innovation and aesthetic, functional innovation, decorative
development, good value,
safety and respect for the environment shall be assessed
in this mode.
The bathroom design
competition is convened
under the theme “New technologies applied to the
bathroom”. Functional and
creative solutions arising
from the application of new
technologies without forgetting the latest trends will be
especially valued.
Each category will have
two prizes of 2,000 euros to
the winner and $ 1,000 for
the second. Again, Cevisama
Lab elects an independent
jury of distinguished professionals to determine the
selection of parts and the
granting of awards.
The deadline for applications for on line registration
ends on 31 December 2015.
And the deadline for receipt
of parts lasts until 14 January 2016. All the students
enrolled in any school of Design, Fine Arts, Architecture
and Engineering-national or
international as well as graduate students and master
graduates and students in
this course can participate
in the competition.
As every year, the selected
projects will be part of Cevisama international fair of
ceramics, bath and natural
stone, to be held in Valencia
Cevisama is a showcase for ceramic tiles, bathroom and kitchen equipment, natural stone, raw materials and glazes.
The winners in latest competitions by Cevisama Lab in February 2015. And, on the right, an original detail of Trans/Hitos.
from 1 to 5 February as part
of the great international
meeting of architecture and
interior design See you in
Valencia. An appointment
which also includes Habitat
Valencia trade fair (with the
best proposals of furniture,
lighting and home textiles)
and Fimma-Maderalia.
IN TRANS/HITOS 2016
Moreover, Cevisama have
tendered a call for proposals to design an exhibition
space as a part of the Trans/
Hitos 2016, mainly within
the groups of architects and
technical architects, interior
designers, landscapers and
decorators.
As every year,
the selected
projects will be
part of Cevisama
international fair of
ceramics and bath
The bathroom
contest is convened
under the theme
“New technologies
applied to the
bathroom”
Trans/hitos is an architectural and interior design exhibition associated with the
world of ceramics. The aim is
to present innovative uses.
The exhibition will also feature various novel projects,
such as those by the Spanish
Ceramic Tile Studies Department, international universities and the Open Habitat
Platform developed by several technology institutes.
The show is promoted by the
Cevisama organisation, with
the support of Ascer, and coordinated by ITC.
Thus, Trans/Hitos will unfold on Level 2 of the centre
mall of the Valencia International Trade Fair premises,
showcasing the wide-ranging
applications of ceramics in
architecture, urban development, interior decoration,
the habitat, and design environments, among others.
Thanks to the contribution
of the ITC Area for Design
and Architecture, with the
support of the Spanish Ceramic Tile Manufacturers’ Association and the promotion
by Cevisama, the exhibition
includes creations afforded
by the latest technological
advances, serve to house the
projects and proposals put
forward by architects, technical architects, designers,
and habitat professionals
around the world. H
July 2015
el Periódico del Azulejo
design 11
porcelanosa renews
its store in Valencia
The company refurbishes its flagship store in Albuixech. The refurbished
area, a space of 350 metres is to be used for sales and as a showroom
tion and technical areas for
professionals, with a design
similar to that of a boulevard made up of slides of different products, appealing
to those who prefer to wander around the showroom
whilst discovering the very
latest news about Porcelanosa Group’s eight firms.
A
lways up to speed
with the latest
trends in both
architecture and
interior design, Porcelanosa
Grupo has just subjected
its showroom in Albuixech
(Valencia) to a complete and
comprehensive
refurbishment. Vicente Navarro’s Valencian studio was in charge
of the renovation. Situated
in one of the main accesses
to the city, the Albuixech
showroom is one of the most
important showrooms for
both architecture and interior professionals.
The refurbished area, a
space of 350 metres squared
is to be used for sales and as
a showroom, which bring
together the latest designs
and constructive solutions by Porcelanosa’s eight
firms. With regard to the
showroom’s refurbishment,
Vicente Navarro opted for
the creation of a central point with its own personality,
one which gets to show the
wide range of products.
FOOD TRUCK IN PARIS
In this way, with a different structure and done with
solid surface Krion, the central isle acts like a container
for the latest news about the
group’s brands, and at the
same time bringing together
the central pavilion through
the pillars, beams and the
compact mineral lattice by
Porcelanosa Group, which
has also been used in various parts such as the facing,
thanks to its versatility.
Furthermore, state-of-theart floor tiles have been used,
such as Natural Stone in large format, Linkfloor, Urbatek,
Ston-ker and the ceramic parquet Par-ker. In order to make
the exhibition areas stand
out, zenithal lighting has
been chosen in the more central areas by means of using
an energy-saving system.
Additionally, the studio
in charge of the refurbishment has tried to integrate
the structure with the rest of
the space in the showroom,
and an example of that can
be seen in both the recep-
Porcelanosa has also launched the Emotions kitchens
by Gamadecor in order to
make this technically superior innovative collection be
known through an original
staging: a culinary roadshow
along the streets of the French city. During June 17th
and 18th a see-through vehicle equipped with Emotions
kitchen furniture, specially
designed for that occasion,
was driven along the streets
of Paris in order to show all
the functionalities the new
Gamadecor kitchens have.
A chef was the person in
charge of the preparation of
different recipes, which were
shown to the visitors live, and
they were offered a delicious
haute cuisine tasting as well.
The starting point of this
roadshow was the 45 rue du
Bac Porcelanosa showroom
and the 60 or so journalists
gathered there were able to
experience the quality of the
materials and components
that Emotions kitchens have
to offer at first hand. H
The avant-garde image of the commercial store in Albuixech.
The ‘gourmet’ vehicle that moved through the streets of Paris.
12 design el Periódico del Azulejo
July 2015
searching
the best
talents
TheSize announces second competition for
highlighting creativity and innovation in design
A
fter a successful
first run in 2014,
TheSize, Spanish
manufacturer of
Neolith, a sintered compact
surface, announced its second international competition for architects, interior
designers and students.
The competition is broken
into three editions -- Europe,
America (North and South
America) and Worldwide -with two competitions per
edition: My Neolith Project
America for professionals
and Neolith New Talents for
students.
All entries will be judged
by a panel of notable professionals in architecture,
interior design and construc-
tion.
In order to qualify for the
My Neolith Project America
contest, professionals must
have completed a residential
or commercial remodeling
project that utilizes Neolith
in a creative way, and which
highlights the product’s versatility through its use as a
countertop, flooring, façade,
wall cladding or as another
unique application.
Architects and designers
will be evaluated based on
originality, creativity, technical complexity, overall design and environmental impact of the completed space.
The winner of this competition will win an all-inclusive trip for two to Living
Interiors 2016, a prestigious
European interior design
show located in Cologne,
Germany. To submit projects, professionals can send
images to myneolithproject@
thesize.es with the My Neolith
Project America in the subject line.
STUDENTS
Students, who wish to submit projects for the Neolith
New Talents competition,
will be competing under
the theme The Neolith Restaurant of the Future designing an innovative restaurant and kitchen space
with Neolith as the primary
surface.
Judges will make selectio-
Winners for both will be announced on December 15, 2015.
ns based on the originality
and creativity of the proposal, as well as the unique
ways Neolith is proposed
for use.
The winner of this competition will receive an allinclusive trip for two to the
2016 Kitchen and Bath Industry Show (KBIS), which
is scheduled to be held in
Las Vegas, NV. Conceptual
projects can be sent to neo-
lith_newtalents@thesize.es
with Neolith New Talents
America in the subject line.
Professionals and students
may enter their projects for
consideration now through
December 1, 2015. Winners
for both will be announced
on December 15, 2015. To
learn more about the Neolith Design Competition or
TheSize’s products, visit the
website www.thesize.es. H
Grespania, in JAPaN
& united kingdom
Grespania has developed
in recent months a series of
international presentations
about the qualities of Coverlam, its porcelain sheet of 3.5
and 5.6 millimeters thick,
suitable for many architectural and interior applications.
The Spanish manufacturer has recently held two
informational meetings in
Birmingham (UK) and Osaka
(Japan). On the first day,
more than 50 English professionals learned the benefits
Grespania slim surface, as
well as the particular characteristics and advantages
in the field of rehabilitation
of homes and businesses. It
was during the Trade Day
organized by Grespania UK,
A similar monograph was
developed in Osaka.
Coverlam is a laminated
porcelain tile 3 mm. thick
produced by mixing the natural raw materials, ground
together in the presence of
water, compacted using a technologically-advanced pressing system and then fired in
a novel hybrid kiln (gas and
electricity), which amongst
other things enables major
reductions to be made in
CO2 emissions.
Furthermore, Coverlam is
structurally reinforced by
means of a glass fibre mesh
0.5 mm thick adhering to
the back, endowing it with
‘Coverlam’ is a laminated porcelain tile 3 mm thick produced by mixing the natural raw materials.
optimal mechanical strength. It is made in pieces measuring 3 m x 1 m, which are
rectified and available in a
variety of shapes and sizes,
made by dividing up the initial piece using an automated cutting system.
Coverlam is considerably
easier to cut and handle and
notably reduces the logistical
costs of packing and transport. Coverlam is resistant
to bending, UV light, attack
by chemicals, wear, fire and
frost. Coverlam is recycla-
ble and the manufacturing
process achieves the highest
degree of respect for the environment. All these properties make Coverlam by Grespania a unique, exceptional,
innovative product for new
architecture. H
July 2015
el Periódico del Azulejo
‘Marguerite’ collection, by Peronda Group / Museum, glazed polished porcelain tile in 44x44 cm. format.
design 13
Porcelain floor tile ‘Titan Boomerang’, designed by Vives.
Unique pieces with
expressive power
Far from continuing with conventional lines, Spanish ceramic tiles proposes
designs capable of providing aesthetic beauty, functionality and advanced shapes
C
eramic decorative trends are increasingly going
further: new formats, exclusive details, new
geometric combinations…
Everything that makes them
unique and able to inspire
every room in our homes
with personality and own
style. Far from continuing
with expected lines, flooring
and wall ceramic tiles collections are committed to
designs capable of taking
center stage of the room that
deviate from traditional.
Oversized geometrics
Some rare pieces, beyond
the typical square or rectangle format, offer the possibility of combining the pieces
together, playing with mix
of various shades in order to
create a three-dimensional
effect. Optical illusions but
with an elegant and timeless
aesthetic.
Sensory ceramics
Ceramics is no longer understood as a simple canvas
for static contemplation,
but rather as a sensory experience for the user thanks
to changing parameters that
Above these lines, ‘Elements Gold’, created by Alea; and ‘Ephemeral Visions’, by Dune, an innovative collection that brings the user not
just optical but also tactile sensations, enriching the experience of interaction between him or her and the ceramic product.
3D games and
optical effects
are increasingly
popular in the
Spanish industry
affects it; thus, the receive
light, the position of the
observer and / or the shades
combination, shows as if ceramic pieces were made of
different materials producing optical illusions.
Using the folding technique two different views
appear depending on the direction from which the user
approaches the workpiece,
accordingly, the color, the
texture, or even different
parts of the piece will be perceived.
Luxury and timelessness
of noble metals
The transfer of technology
from other sectors makes
possible to achieve special
pieces such as metallic tiles
obtained by the technique
of physical vapor deposition
(PVD) that gently incorporates a layer of titanium nanoparticles on the surface of
the piece.
The result: materials with
a high aesthetic value, but
that combine great functionality and technological
advantages such as high resistance to abrasion and corrosion.
Randomness and dynamism
Digital printing techniques
have simplified the way to
create hyper-realistic decorations so it is difficult
to find two pieces exactly
alike. Decorative effects
that can be achieved by randomly combining tiles with
photographic images provide spaces an impressive personality. H
14 design el Periódico del Azulejo
July 2015
great dragon-inspired
pavilion at milan
The original design
exhibits a sinuous
geometrical pattern.
Vanke China and Daniel Libeskind create an
impressive buildind at Universal Exposition
T
he 2015 Universal
Exposition was inaugurated in Milan
on 1 May, Labour
Day. This edition’s theme,
Feeding the planet, has not prevented major international
non-food companies from
taking their place in this
world event alongside the
pavilions rich in typical food
from all over the world.
Vanke, the Chinese residential real estate giant,
was only one of the many
companies at Expo 2015 in
Milan. A great company, for
which a great architect, Daniel Libeskind, has created a
pavilion inspired by China’s
tradition, philosophy, and
history dotted with “misty mountains, rivers, hills,
and sinuous dragons” to use
Libeskind’s words.
Alongside Vanke and Daniel Libeskind, a third ele-
ment has made it possible
to create such a cutting-edge
structure with an undeniable visual impact. We are
referring to Casalgrande
Padana’s Fractile porcelain
stoneware slabs. These slabs, designed by Libeskind,
feature a three-dimensional
red décor, which provides a
metallic effect.
The special features of the
over 4200 slabs – manufactured in a 60x120 size and then
The pavilion is clad
in more than 4,000
red metalized tiles
that Libeskind
designed with the
Italian Casalgrande
Padana
The ceramic panels create a pattern that is evocative of a dragon-like skin.
cut into two 60x60 units – do
not end here. In fact, these
slabs have a three-dimensional fractal pattern and are
the result of a sophisticated
industrial procedure, which
includes glazing and firing
processes at 1250 °C, using
carefully selected mixtures
of clays, quartz and feldspar.
Oxide saturated metallic glazes provide the ceramic surface with a dynamic colourchanging effect. The special
colour was developed specifically for this project in the
Casalgrande Padana colourimeter laboratory.
Italian brand’s work has
been instrumental in the
completion of the Vanke Pavilion within the set deadlines (it was the first pavilion
to be handed to Expo). A majestic operation, especially
considering the complexity
of the processes involved.
After completing the frame and installing the steel
bracing struts, the horizontal
corrugated sheet metal elements were fitted in, and the
insulating core of the casing,
made with mineralised wood
fibre panels, was secured in
place. Finally, a layer of shotcrete was applied on top of
the support reinforcement.
The volume of the pavilion
enables the installation of a
metal substructure for anchoring the ceramic cladding
developed by Libeskind and
Casalgrande Padana. H
The three-dimensional surface is coated with a metallic coloration.
Designed by Daniel Libeskind, is covered in ruby red ceramic tiles.
Studio Libeskind worked with the structural engineers at Ramboll UK.
July 2015
el Periódico del Azulejo
design 15
the HEXaGONs are the
source of inspiration
N
Geometric tiles by Natucer are presented in many formats, textures and finishes
atucer in its aim
of taking advantage of all the
posibilities of ceramics, develop new avantgarde shapes inspired in
geometry; circles, hexagons,
rhombus, octagons...
Spanish manufacturer are
currently working above all
with regular and irregular
hexagons, and Provençal tiles to offer new options for
flooring, typified by the new
Boston range.
The new collection Boston
reflects in each one of these
pieces the perfect essence of
quarry. A style with an industrial and urban mark jointed
to an artisanal appearance
extracted of the most pure
tradition. People can find the
added value of the series in
The Giro restaurant located in town of Benissa (Alicante), embellished with a Natucer hexagons. On
the right, an outdoor ambient with rustic finishes and colorful geometric shapes by Spanish brand.
The manufacturer
reproduces the
trendy finish on
surfaces that
replicate wood,
marble, travertine,
metal or clay pieces
the care of the endings, the
irregularity of the edges, the
wear away of surface, in the
great shade variation, and
of course, in the variety of
modular formats (11x22,5,
22,5x22,5, 22,5x45, hexagonal 285,5x32,5, hexagonal
36x41,5, 36x36, that let the
use in wall and floor tiles.
The mean characteristic is
the soft finishing touch and
the easy clean in one R12 antislip surface.
Besides series Boston, Natucer adds 3D hexagons with
five gloss reactive glazes
and five matt glazes typify
Natucer’s creative approach
to the market.
Thus Natucer converts the
decoration of spaces in a category near of art, with contemporary finishes able to
seduce the most innovative
ceramic prescribers and the
most demanding customers.
Spanish brand has been
able to combine the traditional ceramic with the application of modern industrial
and technological processes.
Natucer has continued to
make progress while never
forgetting their origin and
the natural beauty of the
ceramics. In the picture, a
colorful space located in Benissa (Alicante), created by
designer Xavier Pastor. H
La importancia de ir
un paso por delante
Ir un paso por delante nos permite afrontar con garantías la hipercompetencia de grandes
superfícies y del cada día más presente e-commerce. Con Grup GAMMA vas un paso por
delante frente a tu competencia, porque tienes las mejores condiciones de compra-venta
del mercado, con más de 300 proveedores nacionales e internacionales a tu disposición.
Con una Plataforma Logística de más de 20.000m2 que ofrece un servicio de entregas
semanal de nuestras más de 10.000 referencias en tu almacén.
Vas un paso por delante cuando de forma exclusiva tienes acceso a las marcas propias
del grupo en MODABAÑO, así como a los mejores productos y precios en cerámicas y
materiales de construcción.
Vas un paso por delante cuando ofreces a tus clientes la Guía de Baños, una publicación
de más de 250 páginas con los mejores productos y los mejores precios, de nuestras
marcas propias y de las marcas líderes del sector. También cuando les ofreces la Guía
Construcción, la única publicación de sus características en el mercado. Una publicación
con más de 200 páginas que incluye la mayoría de referencias de materiales y herramientas
para el profesional de la construcción ...O cuando ofreces nuestros especiales como la Guía
Calor, un monográfico con todas las novedades en estufas, chimeneas, calefactores...
Y muy pronto, nuevas publicaciones para ayudarte a poder impulsar tu negocio.
Vas un paso por delante cuando sabes que tienes a tu disponibilidad una web propia
con e-commerce gestionada desde nuestra central. Vendemos para ti.
Vas un paso por delante y te diferencia, poder contar con el asesoramiento y la asesoría
personalizada de los mejores profesionales y especialistas a la hora de implementar tu
negocio, desde el diseño y montaje de tu punto de venta hasta la selección del producto,
así como la gestión del marketing y la comunicación de tu negocio.
Vamos un paso por delante para ayudarte a poder rentabilizar tu negocio.
Por eso Grup GAMMA es el grupo con más asociados de España.
Vamos por delante...
No te quedes atrás. Da un paso adelante...
Más información de como pertenecer a Grup GAMMA
en el telèfono 93 837 22 88 o en www.gamma.es
El grupo de almacenes de materiales
de construcción líder en España
16 installation el Periódico del Azulejo
July 2015
All Rubi machinery includes an after-sales service and supply warranty through its specialized technical service network in Europe, USA and Latin America.
rubi is present in more
than 130 countries
Company exports of over 85% of its sales and
has a consolidated turnover of 55 million euros
I
nternationalization is
a key aspect within the
Germans Boada Group
and Rubi’s philosophy
on this results in a very significant international presence. The process of internationalization by Rubi has
always been characterised
by combining medium-term
projects and long-term projects. At the same time, the
company has always tried to
reconcile shares expansion
in mature markets with shares in emerging markets.
For international longterm vision, Germans Boada has initiated a project
to study different ways to
improve it’s position in the
Asian market. The macroeconomic data shows that
the potential of the Asian
market is very important.
Population, current and future growth and the rate of
economic growth, combined with consumption data
in ceramic tiles, make Asia
a very attractive market but
highly complex.
CHINESE AND INDIAN MARKET
Rubi have launched an indepth study of the major
markets, which adds to the
direct presence in the Chine-
se market by the subsidiaries
and sales office recently opened in India. Rubi are still
committed to consolidate
it’s international position.
With knowledge of the user,
brand awareness and it’s capacity for innovation and development of new products
will be key in allowing the
brand to suit markets as diverse and complex.
In parallel, the success of
the development strategy in
Canada, Germans Boada has
Germans Boada
has initiated a
project to study
different ways
to improve its
position in Asia
led to the opening of a new
subsidiary, Ruby Canada in
Montreal.
PURCHASE OF KANGURO
The Germans Boada-Rubi
group has recently purchased Kanguro, which specialises in rubber products, to
strengthen its international
leadership in the construction sector.
This operation will bring
the Rubi and Kanguro
brands, both of which are
leaders in their respective
market segments, under the
same umbrella.
The acquisition will allow
the Germans Boada group to
introduce new lines of business which will be developed
under the Kanguro brand in
various economic sectors.
The Germans Boada group,
which manufactures tools for
fitting ceramics under their
trademark Rubi, has recently
announced the acquisition
of Kanguro, with a production plant in Alicante.
With the addition of this
brand to its product portfolio, the Germans Boada
group is strengthening its
global leadership in the manufacture and sale of tools,
appliances and machinery
for the construction sector,
with a high level of specialisation in the cutting and
application of ceramics.
The purchase of Kanguro
by the group and the creation
of a new company, Boada
Kanguro S.L, will strengthen
the international presence of
the rubber construction products manufactured by the
company in Alicante. Rubi’s
strong international presence, with subsidiaries and
Jaime Saiz, Jaime Caballé, Daniel Pagés and Joan Boladeras of
Germans Boada-Rubi, in the latest edition of Construmat.
branches in Europe, America, Asia and Africa, will be
used to roll out the range of
rubber products in the main
international markets.
Following the incorporation of Kanguro, the
Germans Boada group has
announced its intention to
increase investment in innovation and internationalisation in the coming years
both for the range of rubber
products aimed at the construction sector and for the
other lines of business of the
Alicante firm.
In undertaking this acquisition, a particularly high
value was placed on the positioning and reputation of
the Kanguro brand as well as
the complementary nature
of its lines of business with
the RUBI® product portfolio.
The excellent commercial
synergies envisaged and anticipated growth potential
were key to finalising this
acquisition.
The
Germans
Boada
Group is currently present
in more than 130 countries;
it has nine of its own subsidiaries, eight branches and
two production plants. With
a workforce of close to 300
people, exports of over 85%
of its total sales and a consolidated turnover of around
55 million euros, the group,
through its trademark Rubi,
is the international leader in
tools for fitting ceramic products.
Its solid growth in the last
few years will undoubtedly
be further strengthened in
the near future by the incorporation of Kanguro and
its various lines of business,
which range from construction products to urban equipment, not forgetting its
product ranges for agriculture and farming. H
July 2015
el Periódico del Azulejo
design 17
Fila offers a complete range of certified products, devised for professional treatment specialists and also suitable, thanks to their effectiveness and ease of use, for end users.
HOW TO CLEAN WOOD
EFFECT PORCELAIN TILES
In this article Fila Surface Care Solutions explains how to clean wood-effect
porcelain tiles, one of today’s most popular flooring materials around the world
I
n this article Fila explains how to clean
your wood-effect porcelain tiles, one of today’s
most popular flooring materials, which over the last ten
years has seen an increasingly more refined evolution
in the reproduction of the
natural grain of wood.
It is in these very grain
that dirt tends to stick and
is often difficult to clean. To
solve this problem, Fila has
devised products to guarantee cleaning and protection
against dirt for your floor in
wood-effect porcelain tiles.
FILA DETERDEK
The first thing to do is make
sure that the floor is really
clean, with thorough removal of that at times almost
invisible film that inevitably
forms after laying of this
kind of tile. It is therefore indispensable to use an
acid detergent like Deterdek
for the initial cleaning, the
only product that eliminates
all kinds of laying residues
(glue, grouting, concrete,…)
and guarantees correct initial cleaning.
How to use? First of all, wet
the floor with a little water,
then pour a dilution of Deterdek and hot water (1 litre
of product every 5 of water).
Work on just a few metres at
a time, wait 2-3 minutes and
Italian company Fila recommends some simple steps to ensure the beauty of ceramic finishes.
rub hard with a flat brush
(or single-brush machine).
Finally, mop up the residues
with a cloth and complete by
rinsing with plenty of water.
FilaStop Dirt
FILACLEANER
For daily cleaning of the
floor, it is important to use a
neutral detergent that does
not leave any residue on the
surface. For this reason, we
recommend using FilaCleaner, a delicate yet effective
product, ideal for ordinary
maintenance of floors in
wood-effect porcelain tiles.
Normal detergents, on the
other hand, often contain
Dilute 25 ml (three capfuls) of FilaCleaner in 5 litres
of water and clean the floor.
FilaCleaner leaves no residues,
does not require rinsing and
can be used on any kind of
surface.
FilaCleaner is the detergent
recommended by over 200
manufacturers of porcelain
and ceramic tiles and stone, who endorse it in their
catalogues for maintenance
of their products. But that’s
not all, Assoposa, the Italian
association of companies of
layers and installers of ceramic tiles, recommends FilaCleaner and the other FILA
detergents because they are
effective and respect both
materials and grouting.
shine additives that deposit
on the floor and over time
form unsightly streaks and
marks or, even worse, make
the surface slightly sticky,
therefore attracting dirt
even more easily.
After cleaning your woodeffect tiles, we recommend
protecting them with FilaStop Dirt, a truly effective
product that creates a barrier against dirt and therefore making everyday
maintenance easier. FilaStop
Dirt creates no surface film,
it chemically binds to the
material without altering its
original appearance, it prevents dirt from becoming
stuck in the fake grains of
wood-effect porcelain tiles, it
helps to stop water pooling
and makes cleaning of the
surface itself easier. H
18 industry el Periódico del Azulejo
July 2015
italia grows
and first fall
from china
Italian ceramic industry reports record tile exports
in 2014 and total sales amounted to 394.6 million
T
he 2014 figures for
the Italian ceramic
industry were unveiled at the Confindustria Ceramica 2015
Members’ Meeting held on 9
June this year.
In the year to 31 December
2014 there were 223 manufacturers of ceramic tiles,
sanitaryware, tableware and
refractory materials operating in Italy with 25,598 employees and a total turnover
of 5.687 billion euros, 75%
of which was generated by
exports.
The tile sector continued
to account for the majority
of turnover at 4.91 billion
euros, while the other three
segments generated a combined turnover of 773 million euros.
In 2014 the Italian tile
industry consisted of 150
companies (6 fewer than in
2013) with 19,430 employees (1,107 fewer than in
2013) and a total output of
381.7 million square meters
(5% up on 2013).
Like the previous year,
the sector’s sales exceeded
production, allowing it to
take a further step towards
the gradual rebalancing of
warehouse stock. Total sales
amounted to 394.6 million
sq.m (+1.3%). While the domestic market experienced
a further downturn to 80.8
million sq.m (6.6% down
on 2013), the export markets continued to recover
reaching 313.7 million sq.m
(+3.6%).
Growth in value terms was
even higher. As Chairman
The breakdown of
Chinese exports by
large geographical
areas shows that
sales increased only
in Africa and Oceania
Vittorio Borelli pointed out,
this was due to the industry’s
ability to further raise its
average selling price, which
now stands at 12.45 €/sq.m
(2.6% up on 2013). Export
turnover rose by 6.2% to 4.11
billion euros, with an average price of 13.1 €/sq.m (2.5%
up on 2013).
This result more than compensated for the further fall
in turnover in the domestic
market (804 million euros,
-6.1%), allowing the sector
to close the year with a total turnover of 4.91 billion
euros (+4%).
The sector’s export share
reached a record figure of
83.6% in value and 79.5% in
volume.
As Borelli noted, the increase in average selling price is
a direct result of companies’
efforts in the field of product
innovation, which enables
them to offer products with
ever greater added value (to-
Asian countries are the main market for Chinese ceramics.
day this means primarily large and very large sizes). It is
no coincidence that 2014 set
another record in terms of
technological investments,
which at 286.2 million euros
absorbed almost 6% of the
sector’s total turnover. This
was a 27% increase on 2013
and the highest value since
2008. The trend is continuing this year with investments estimated at 250 million euros.
uninterrupted growth
Meanwhile in 2014 China suffered its first setback in exports, though is remaining
well ahead of other ceramics
tile exporter countries.
After 10 years of uninterrupted growth culminating
in record exports of 1,095 million sq.m in 2013, volumes
dropped by 2.9% last year to
1,063 million sq.m (a reduction of 32 million sq.m).
The breakdown of Chinese
exports by large geographical areas shows that sales
increased only in Africa and
Oceania (by 5.7% and 12.7%,
respectively). China suffered
a decline in exports to all
other areas of the world, including Asia where they fell
for the second year running (2.6% in 2013 and -3% in 2014)
to reach 552.6 million sq.m,
52% of total Chinese exports.
Sales also declined sharply in South America (99.8
million sq.m, -22.8%), largely
due to the downturn in Brazil (-46%), while exports to
North America remained virtually stable at 82.1 million
sq.m (-0.8%) in spite of the
fall in sales in the United States (46.8 million sq.m,-2.8%).
As for Europe, Chinese exports not only fell for the fourth year running in EU markets
(24.5 million sq.m, -7.7%) but
also suffered the first decline
in non-EU Europe (22.1 million sq.m, -10.8%). H
July 2015
el Periódico del Azulejo
industry 19
efi cretaprint, leader
in digital printing
The company has participated in the fair Ceramics China, where it exhibited
its latest advances in printers, new inks and color management software
E
FI Cretaprint finalized in early June
its official participation in Ceramics
China, the most important
fair in Asia for suppliers of
machinery, inks and glazes
for ceramic industries. The
company has attended the
event for the fifth time: the
first two years came as Cretaprint; and the last three,
after the result of the acquisition by EFI, has attended
with its current name.
In China, EFI Cretaprint
has a permanent structure
of more than 70 people in
different cities. Furthermore, in Foshan has a team that
provides comprehensive technical support to the various Chinese ceramic clusters.
In the recent edition of Ceramics China, in addition to
presenting the new digital
ceramic inkjet printers, the
brand has completed the
offer called EFI Ecosystem
composed of its advanced printers to the tile industry, its
ceramic inks and the color
management software. With
this pack, Cretaprint EFI provides an integral service for
Spanish and international
ceramic industry.
The EFI Cretaprint booth was filled with clients and visitors every day at Apromotional fair in China.
‘CRETAPRINT C4’
Engineered with a new ink
system and electronics, the
Cretaprint C4 printer ensures
highly accurate performance
in all production conditions.
It is designed for ease of use,
lower maintenance costs
and energy savings. The C4 is
available with a larger selection of print heads to match
with your ink type or digital
application, so you can produce differentiated, innovative and unique products.
The new ink system allows
a faster and easier refilling
without spillage. Ink changes are faster with easily and
fully extractable ink tanks.
This new system uses fewer
heaters and no stirrers and
In Ceramics China has unveiled the latest model of inkjet printer, the ‘Cretaprint C4’.
the tubing design makes the
system anti-settling. The reverse flow can be switched
on simply by pressing a button on the display.
Futhermore, the new automatic nozzle cleaning sys-
tem generates significantly
fewer permanently missing
nozzles, resulting in much
longer print head life than
in other printers.
The new compact, reduced size frame holds up to 8
The multinational provides an integral
service for the ceramics industry, with
partners in countries such as Spain, Italy,
Turkey, China and India
printing bars. Bars are individual and can be pulled out
if required, making all the
components accessible for
maintenance tasks. Bars separation has been optimized
for a highly efficient steam
and mist extraction, without
compromising printing quality. Vacuum bar height and
jetting distance adjustments
are now automated.
Individual
electronics
cards are fully protected
for any printhead. Image
uploads are faster and the
user can modify settings on
the fly for small re-adjustments during production.
The C4 printer includes
additional features, such as
TAS (Tone Adjustment System), linearization or ink
consumption
calculation.
TAS is based on an intuitive
interface that guides the user
through the study process
and application changes in
tone or intensity to apply to a
model. These features, available with all of Cretaprint machines, enable adjustments
or variations on existing models in the system without
the use of additional software or extensive knowledge
in color management.
Another advanced solution is Fiery proServer, the first
complete color management
system for ceramic tile decoration. proServer produces
the most accurate and consistent color quality for ceramic tile decoration and lowers your ink consumption,
regardless of the production
conditions. H
20 industry el Periódico del Azulejo
July 2015
new ceramic
materials for
urban use
Cerurbis aspires to create innovative products,
methods and services with a high added value
C
erurbis is a European project headed in Spain by
Castellón Town
Council, Ascer and the Institute of Ceramic Technology (ITC). Its main aim is to
promote and disseminate
the use of ceramic materials
in urban areas through joint initiatives by ceramic
manufacturing clusters in
southwest Europe (SUDOE),
bringing sophistication to
ceramic materials through
the integration of high technology.
At the same time, Cerurbis aspires to create innovative products, methods and
services with a high added
value that can be immediately transferred to the rest of
the industrial fabric. These
services combine competitive intelligence studies with
strategic analysis methods
with a view to seeking efficient innovation, without
overlooking user tastes and
requirements and social and
technological trends.
In late 2014, the initial
results of the project were
shown in the form of 8 innovative prototype ceramic
products for use in urban design. These high-tech prototypes were developed by the
three countries participating
in the European project.
The final goal is to improve
people’s lives, thanks to the
fact that, through R&D and
innovation, urban solutions
made of ceramic materials
have been successfully developed that are eco friendly,
contribute to energy saving,
and help to optimize con-
The project, headed
by Spain, includes
the participation
of Castellón Town
Council, Ascer
and the ITC
sumption, as well as having
a visual appeal in keeping
with the latest trends in urban design.
1. Photocatalytic self-cleaning ceramic materials,
which prevent bacteria from
building up in damp or wet
urban areas.
2. Interactive ceramic
applications, incorporating
sensors, which can detect a
human presence. That is, a
control system integrated in
the ceramic covering.
3. Translucent porcelain
tile lighting systems, combining lighting with visual
beauty.
4. Backlit urban paving: a
lighting system integrated
in the paving that is ideal for
signing and safety. Suitable
for transport centres, such as
underground or railway stations, where it can demarcate safety boundaries; public
spaces in general; ports and
waterfront promenades etc.
5. Permeable ceramic paving made of recycled material. This consists of porous
ceramic paving that is air
and water permeable, per-
Project Cerurbis has been funded by the european SUDOE.
fect for creating continuous
floor surfaces that can be
walked on with a high capacity for rain water drainage.
By incorporating this paving
in sustainable drainage systems, also known as SUDS,
better management of urban
drainage is ensured.
photoluminescent flooring
6. The photoluminescent
flooring, made of a special
glass that ensures durability, resistance and light for
many hours and which can
be used in urban areas for
signing, decorative or informative purposes, among
other applications.
7. Ceramic signing for
areas and historical routes
in urban envinroments.
Placing these ceramic signs
along routes as guides is a
practical means of helping
people not to wander off
them.
8. Luminescent ceramic
materials for pedestrian
crossings, used to replace
the paint on conventional
crossings and the line leading up to them.
Cerurbis has been funded
by the South West European
Space Territorial Cooperation Programme (SUDOE)
through co-funding for
transnational projects from
ERDF funds.
The project, headed by
Spain, includes the participation of Castellón Town
Council, Ascer and the Institute for Ceramic Technology
(ITC) as local bodies, together
with other collaborating bodies from the cities of Aveiro (Portugal) and Limoges
(France), all located in the
SUDOE area. H
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22 industry el Periódico del Azulejo
July 2015
The presentation event, which brought together numerous representatives from the ceramic sector, took place on June at the Castellón Official College of Industrial Engineers.
a key event for
ceramics research
Qualicer 2016, the global forum for ceramic tile, presented in June its
Technical Committee, with over 50 internationally recognised personalities
T
he countdown has
started with the
presentation of the
Technical Committee, charged with watching
over the quality and innovation of the submitted work.
The presentation event,
which brought together numerous representatives from
the ceramic and related sectors, took place on the 3rd of
June at the Castellón Official
College of Industrial Engineers. Over 50 internationally recognised personalities
from the ceramic industry
and related sectors, as well
as from the field of research,
sit on the Technical Committee charged with evaluating the level of quality and
innovation of the work submitted for the 14th Qualicer
Congress in Castellon.
The Qualicer Technical
Committee is made up of
an extensive team of experts, with a multidisciplinary character, from over 10
countries, recruited after
intense contact through visits to the major trade shows
and international forums of
the sector.
The committee members
mostly come from the ceramic industry and related
sectors, such as the machinery, glaze, or frit branches,
belong to prestigious technology institutes, or conduct
their activities in a university
or academic environment.
The Qualicer Technical
Committee will evaluate
over one hundred submissions from 15 countries. The
papers and posters selected
by the Qualicer Technical
Committee will be presented by their authors during
the meeting, and they will
be published and handed
out to attendees at the beginning of the Congress.
PANEL DEBATES
In addition to oral presentations and posters, Qualicer
also schedules lectures and
In the next event
in Castellón
will participate
technology industry
leaders and major
manufacturers
international groups
panel debates of the greatest
interest. Block A will include
a panel debate on the globalisation of ceramic quality.
The already confirmed panel
members are Zeynep Bodur
Okyay, Kale Group President
and CEO; John Turner Jr,
Dal-Tile President; Vittorio
Borelli, Fincibec CEO and
Chairman of Confindustria
Ceramica; and Fernando
Roig, Chairman of the Pamesa Group.
Block B will include a panel debate on ceramic tile
and construction. The first
confirmed panel member is
Svend Hovmand, Chairman
of ISO Technical Committee
ISO TC 189 and Chairman
Emeritus at Crossville. The
panel debate will be chaired
by Bart Bettiga, Executive
Director of the National Tile
Contractors’ Association.
Block C will feature a lecture on ceramic tile production and a day devoted to digital decoration, presented
by Vicente Sanz, Director of
the Instituto Universitario
de Tecnología Cerámica. It
will include a panel debate,
Materials and Printheads,
with panel members from
top companies, chaired by
José Cabedo, Chief Operating
Officer Surface Products, Endeka Ceramics.
There will also be a panel
debate, Machines and Tile Manufacturers, confirmed panel
members being José Vicente
Tomás, Kerajet Chairman,
and Máximo Dolz, Technical
Director of Grespania.
EVOLUTION
Qualicer was born as a modest forum for debate on
tile as a product; it became
a world congress on ceramic
tile quality, and later not
only addressed the quality
of the process, the product,
and tile installation, but also
the quality of every element
involved in the complex network of the ceramic business
world. H
July 2015
el Periódico del Azulejo
innovation
in SInnDesign
project
A
To foster sustainable research through design
n evolving cradle,
i.e. a cradle that can
adapt to a baby’s
growth; a fibre
bench made by the folding
method; a display stand made
with ceramics for a shoe store; and ceramic claddings for
teaching centre façades were
the main projects involved in
the pilot trials conducted at
ITC in the European SInnDesign project, whose main aim
is to foster sustainable innovation through design.
The projects will be presented in a Demo Workshop
at the Castellón Chamber of
Commerce on 29 May. The
event will also be featuring
the success stories of other
companies from the SInnDesign network in this field. The
companies involved are ROOFECO (polymer roofing tile
manufacturer) and OKOTION
(manufacturer of products for
healthy living environments
and ergonomic furniture).
The latest trends in habitat
sustainability will also be set
out. The workshop will end
with a general carpet session
aimed at defining courses of
work and joint cooperation
strategies.
The aim is to
develop training
materials and tools
for the habitat and
building materials
It is expected
that SInnDesign
contributes to
European Union’s
competitiveness
industry 23
The event, organised by the Spanish project partners ITC,
Prospektiker, Cefire and the Castellón Chamber of Commerce,
The event, organised by the
Spanish project partners ITC,
the company Prospektiker,
CEFIRE (Centre for training,
innovation, and educational
resources), and the Castellón
Chamber of Commerce, is
one of several being held by
these organisations in the European SInnDesign project.
With a view to facilitating
matters for companies seeking to design and launch
products in the Design for
Sustainability or Design for
All context, the Spanish project partners will be disseminating training materials and
innovative tools developed in
the project, for Vocational
Training students and companies manufacturing habitat
products (in the construction,
furniture, and textile sphere),
wishing to implement Design
for Sustainability.
In addition to the above organisations, the SinnDesign
network includes several
universities and training and
research centres from Denmark, Austria and Portugal.
These are all working together in SInnDESIGN, funded
by the European Union Lifelong Learning Programme. H