coming next : 11th edition - november 2015

AN OVER
ON PARATISSIMA
LOOK
COMING NEXT : 11TH EDITION - NOVEMBER 2015
2
PARATISSIMA
intro
Born in Turin in 2005,
in few years it has become
one of the National art
scene reference events
It's devoted to artists, creative people, photographers,
illustrators, painters, fashion designers, writers,
filmmakers and emerging designers, and established
artists who want to experience a dynamic environment
aimed to a wide audience
Ylda is a cultural professional association,
which work from 2004 putting its know-how
available for public events, associations,
companies and young authors
Cut for Art is a cultural association born
in 2013 to promote curatorial projects and art,
and to to enhance and support artists
activities
3
PARATISSIMA
WHAT IS?
Special Projects
full program of concerts and live
events promoted by Ylda
d
te
ra
LIVE
made by others and added
in the main program
cu
Paratissima is not a single
event but a system
of many initiatives
Guests Projects
collaborations between Ylda and
public and private organizations
on
d
ra
pa
hi
as
f
ra
pa
o’
ot
ph
ra
o
de
pa
s
on
iti
ib
ts
tis
h
ex
ar
vi
ra
pa
Exhibition
n
ig
es
l
oo
e
ur
ch
s
ra
pa
ut
f
ra
pa
More information on GALLERY CASE HISTORY
http://paratissima.it/_/aaa-cercasi-brand-speciali-page/
4
2005Via Po
2009San Salvario
2006Ex Brilfur, Via Aosta
2010San Salvario
2013Ex Moi
2007Ex Carceri Le Nuove
2011San Salvario
2014Torino Esposizioni
2008San Salvario
2012Ex Moi
5
PARATISSIMA
story
2005
2006
THE BEGINNING
Since its first
edition in an
apartment of
400mq in via Po,
to reach
the 5,000 mq²
of Carceri
Le Nuove
2007
2008
2009
Borgo
Filadelfia
EX MOI
one location
for a big
exhibition
2010
San Salvario
Streets, local and apartments
became the set for many
artworks, creating
an expanded exhibition space
able to involve the entire
neighborhood
2011
2012
San Salvario
Porta nuova
+
Borgo Filadelfia
EX MOI
Paratissima
changes route
and doubles
2013
2014
torino
esposizioni
6
paratissima2014
torino esposizioni
7
da
ti
a
Numbers 2014
82.814
l3
1.
12
.2
01
4
8
visitors
12.000
mq of exhibition
106
live EVENTS
600
artists and AUTHORS
36
special PROJECTS
youtubeRS
facebook likers
paracheckin
twitter followers
intstagram followers
39.284
18.277
6013
5.256
462
9
From the 1st of January,
2014 to the
31st of December, 2014
Focus profile Web users:
FEMALE UNDER 35
60% OF TOTAL VISITORS
+
330.000
67.000
39
%
co
m
visited webpages
internet users
13
20
pa
w
w
re
d
to
w.
p
ar
at
iss
im
a.i
t
Numbers 2014
webSITE
10
waiting for data 2014
age
25 - 35 YEARS
32%
36 - 45 YEARS
18%
46 - 55 YEARS
13%
MORE THAN 55 YEARS
14%
EXPERT
9%
65,3%
5,2%
19,8%
54,8%
loyal
ARTISTIC EVENT
ART FAIR
SHOWCASE FOR YOUNGS
2,8%
PARTY
4,9%
URBAN REGENERATION
2,1%
DO NOT KNOW
71,8%
metropolitan area
INTERESTED
37,8%
19,2%
WISH TO LEARN IT
49,7%
9%
italY
NOT INTERESTED
3,5%
1%
FOREIGN
region
origin
ART
INTEREST
23%
firts time
EVENT
PERCEPTION
less than 25 years
45,2%
target
Numbers 2013
public
11
ur
at
or
s
tc
ec
pr
oj
NI
CE
31
w
20
Paratissima is an event
organized by a young
and dynamic staff
with a variety of skills
ranging from knowledge
of art to the event
management
10
pr
of
ith ess
pa ion
rtn als
er inv
ag ol
en ve
cie d
s
Numbers 2014
THE staff
cu
w rato
or
ke rs a
rs
n
se d c
u
le
ct ltu
ed ra
by l
ca
ll
25
st
a
e
th
of
rs
em
be
m
25
ar
r
ea din
m ato
an
r
ag s an
er
d
co
o
10
ff
YEARS
STAFF MEDIA AGE
150
volunteers SELECTED THANK
TO THE agencies affiliated
with the city
12
NEWS 2014
g@P-g@P urban
The section G@P Urban was born within the 2014
edition, and fills a double "gap" leading galleries
devoted to street art within Paratissima and enriching
the Italian street scene, which has been lacking until
now a devoted exhibition
Galleria D’Arte Hausammann
LE
RI
ES
PAOLO TONIN ARTE CONTEMPORANEA
GA
L
G@P is the project,
born in 2013, devoted
to contemporary
art galleries offering art
at affordable prices,
addressing a target of young
collectors
davide paludetto arte contemporanea
SQUARE23
Burning Giraffe Art Gallery
studio d‘ars
studio ambre
ufofabrik contemporary Art Gallery
Wunderkammern
13
NEWS 2014
n.i.c.e.
Direct involvement of students in curating
and organizing exhibitions within Paratissima.
The artistic event becomes a playground to exploit
the theoretical knowledge acquired during the course
by
d
ng
ni
ar
le
cu
fo rato
re
ac rial
pr
h
oj
1
EE
W
3
KS
OF
L
ES
ec
t
SO
N
S
oi
ng
N.I.C.E., New independent
curatorial experience,
is a course for curators
with an approach mainly
oriented to the field work.
A training to start young
curators in this profession
next edition
from july 2015!
14
n
tis
ila
M
ar
4
ts
fro
m
Tu
rin
an
d
NEWS 2014
parafuture
ho
ol
s
ni
sc
ac
c
s om
pa
PERTINI - VICO
g
ip
at
in
tic
pa
r
10
fa
m
ilie
en
27
ch 0
by ildr
12
ch 3
b ild 6
y s re
ch n a
oo cc
ls om
pa
ni
ed
ed
In 2014 was born
PARAFUTURE. A set of art
workshops and classic or
playful guided tours
for schools and families
RODARI
CALAMADREI
COLLODI
MANZONI
LICEO ALFIERI
ISTITUTO COMPRENSIVO BRUSASCO
SANTISSTIMA ANNUNZIATA
ISTITUTO PROFESSIONALE ALBE STAINER
SCUOLA EBRAICA
15
NEWS 2014
WORKSHOP
AND MEETINGS
ph
in
st
ag
co ed
ro
cc llab ho
ai
m
m ORA e
m
ob TIO
ili N W
AN
I
D TH
sik
ke
ns
g
in
h
p
ot ort ara
og ra
r
ra it a i
ph s
m
y
ee
t
gu
id
o
Th
e
ico
sp
a
in zi s
Ci col enz
l
v
ab
ad
o
im
13 rat
or
AN ion
a
D
w
Sn ith
od
i
The team has organized
a wide range of workshops
for students and artists,
and a series of free access
lectures
More information at
GALLERY workshop
http://paratissima.it/_/workshop-2/
16
in
pa fo:
ra
m
ar
ke
t@
yld
a.o
rg
News 2014
paratissima 360
ca
tio
ns
The artists enrolled in PARAMARKET ONLINE can exhibit
their artworks in different locations of the City.
The locations offer their space to exhibit some artworks
by each artist for periods ranging from one
to two months
lo
PARATISSIMA 360
is an exhibition of the
Paratissima Artists's artwork
that winds through
the streets of Turin
during the year
Associazione Ylda-Paratissima
Torteria Caffe’èMarconi
Bar Chantilly
Trattoria Decoratori e Imbianchini
B&B Restauri
Libreria A Zeta
Caffe’è Tiberio
Cavallo Pazzo Torino
Emporio sociale Pandan
17
PARATISSIMA
international
PARATISSIMA SKOPJE
13th - 14th june 2014 - MACEDONIA
81 ARTISTs
61 foreigners artists
at Paratissima 2014
Initiatives with galleries
and others international realities
H
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It represents the set
of initiatives from abroad
that fit within the event
18
Paratissima was proud
to present its first
International exhibition.
The event has involved young
artists and creative people
from all over the Balkans,
as well as major institutions
and companies operating
in Macedonia
19
paratissima2014
For the second consecutive
year, Paratissima appears to be
the moste visited contemporary
art fair in Italy.
source:
Official Annual Ranking of the
"Il Giornale dell'Arte"
20
paratissima
press review
More than 165
press, web and
articles TV/radio
including:
La Stampa,
La Repubblica,
Il Fatto Quotidiano,
Il Giornale dell'Arte,
Cosmopolitan,
Vogue e altri
see you at
PARATISSIMA 2015
M +39 3332868793
T +39 011 2073075 via Mazzini 25 - 10123 - Torino
www.paratissima.it / federica.vargiu@ylda.org