How to Do Business with SUPERVALU

Transcription

How to Do Business with
SUPERVALU
Greg Zwanziger, SUPERVALU
June 3, 2015
Company Overview
© 2015 GS1 US ALL RIGHTS RESERVED
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SUPERVALU
• Grocery industry leader with 3,400 owned, licensed,
franchised and affiliated stores across the country
– Wholesale - Independent Business
– Corporate Retail
• Cub Foods
• Shop N Save
• Farm Fresh
• Shoppers Foods
• Hornbacher’s
• Save A Lot
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Data Synchronization
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DATA SYNC - SUPERVALU CURRENT STATUS
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1300 suppliers in production
Over 80% of non-perishable dollar volume
Syncing over 500,000 GTINs
Warehouse and DSD suppliers in these categories should
already be syncing!
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Grocery
Frozen
Dairy
General Merchandise
Health and Beauty Care
UPC’d - Bakery, Deli, Meat and Produce (non-commodity)
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KEY SUPPLIER EXPECTATIONS
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Publish new items as soon as possible
Publish accurate data
Send all SUPERVALU Required Attributes
Prepare for GDSN Major Release
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HOW SUPERVALU USES YOUR DATA FROM GDSN?
• Extensively using data sync as a driver for wide variety of
systems and functionality
– Buying, warehousing and transportations systems
• Weights, measurements, ti, hi, order increments, etc.
– Retail pricing, shelf schematics and point of sale systems
– Consumer facing notification
• shelf labels, nutritional labeling, allergen declarations
– Regulatory compliance
• SNAP, WIC , tax, deposits, CRV
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PUBLISH NEW ITEMS ASAP
• Timely publications will eliminate manual keying and
related errors
– Initial manual item set up frequently provides poor data quality –
impacting both organizations
• Work with your rep so that all items to be presented to SV
have been published before presenting
• SUPERVALU accepts “preliminary” data as early as
possible
– We automatically update key weights and measure fields with any
changes
• Your rep still controls timing of the presentation to our
merchandiser
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NEW ITEM PUBLICATION TIMING
• Publish new items via data sync
– At least 1 week before the merchant meeting (except
GM/HBC)
– GM/HBC should publish items that the merchant
accepts at the initial meeting
– 14 weeks prior to first ship date
– Supplier data sync and business rep need to coordinate
– Eliminates supplier data entry to create items in
SUPERVALU portal!
NEW ITEM PUBLICATIONS
• SUPERVALU philosophy is to get all item data via data
sync
• Lock out supplier reps from changing data if item has
been sync’d
• GDSN® data is more accurate than manual portal entry
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ATTRIBUTE REQUIREMENTS
• Suppliers are expected to publish
– Product Images
– Bar Code Type
– Nutrition and supplemental facts
– Allergen Declarations
– Gluten Fee Declaration
– Primary Method of Delivery
– Shelf life
– Returnable/Recyclable
– Seasonal flags
– Stacking Factor
– Coupon Family Code
– Replacement/Replaced by GTIN®
SUPPLIERS NEED TO BE PROACTIVE
• Should support any information that appears on
your consumer product or on its packaging
• Trade Item Description (Product Description)
attribute should have no abbreviations and be
complete
• Full list of attributes is posted on the SUPERVALU –
1WorldSync landing page
IMAGE REQUIREMENTS
• SUPERVALU requires images for all consumer scannable items
• We would like images at all levels of the hierarchy
• Critical for all new items published to SUPERVALU
– Images must be provided when you publish the new item
– Images should show all sides of product
• GTIN bar code, nutritional/supplemental facts, allergens,
ingredients
WHEN ARE PRODUCT IMAGES AVAILABLE?
Product Specification & Communication Gaps
1
Supplier
Internal
Setup
2
Sales Call
3
4
5
6
Retailer/
Distributor
Internal
Setup
Production
Ship
Transaction
Images are needed at time the new item is
transmitted for data quality review!
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SUPERVALU DATA QUALITY AUDITS
ROCKET FUEL
ROCKET FUEL
ROCKET FUEL
ROCKET FUEL
ROCKET FUEL
ROCKET FUEL
ROCKET FUEL, STR,LMN,CAR,MOC 128OZ
ROCKET FUEL
SUPERVALU GDSN SCORECARD
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GDSN MAJOR RELEASE 3.1
• Bar Code Type – to “Data Carrier Type” (mandatory)
– Publish only types that represent the GTIN at that level
• Trade Item Descriptors – continue to use
– Mixed mod
– Display
– Multipack, Prepack and prepack assortment are
removed
• We will handle publishing of “Preliminary Trade Items”
• Nutrient Information attribute set
• Nutrition Claim Code
• Nutrient Claim Nutrient Element Code
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MJR3 -KEY TRADE ITEM GUIDELINE CHANGES
• Updated guidelines around
– Is Trade Item a Consumer Unit
– Is Trade Item a Display Unit
– Is Trade Item Orderable Unit
– Is Trade Item a Despatch Unit
– Is Trade Item a Display Unit
– Is Trade Item a Base Unit
– Is Trade Item a Invoice Unit
Review how you populate these fields!
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PROVIDE DATA SYNC FOR ALBERTSONS
• Transitions services agreement to support procurement
including data sync
– Albertsons LLC
• Portland, OR
• Salt Lake City, UT
• Southern California, (Brea & Irvine)
• Boise, ID
• Not syncing the old LLC locations (Phoenix, AZ & Ponca City,
OK)
– New Albertsons Inc.
• Jewel-Osco (Chicago area)
• Acme (Philadelphia area)
• Not syncing - Shaw’s & Star Markets
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EDI Implementation
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EDI AT SUPERVALU
• Foundation of B2B commerce with our suppliers
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37 EDI transactions sets
7500+ trading partners
30 million transactions
Extensive implementation of AS2 communications
• SUPERVALU provides EDI support for:
– SUPERVALU Wholesale
– Save- A-Lot
– SUPERVALU Retail
• Cub Foods, Shoppers, Farm Fresh, Shop n Save,
Hornbachers
EDI AT SUPERVALU
• Provide EDI for Transition Services Agreements
– Albertsons
• Salt Lake City, Southern Cal, Ponca, Phoenix, Boise
and Portland
• Jewel, Shaw's/Star Markets and Acme
– Haggen Food
• For all stores acquired from Albertsons/Safeway
EDI AT SUPERVALU
• Warehouse Vendors UCS/EDI transactions
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Orders/Invoices – Required for all merchandise vendors
Price Information
Advance Ship Notices
Military Distribution – Full set of EDI transactions
Vendor Managed Inventory
• DSD Vendors
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DEX
Rapid expansion of Scan Based Trading
Price Changes
Promotion Announcements
SUPERVALU CONTACTS EMAIL ADDRESSES
• EDI
– SUPERVALU, Save-A-Lot & Albertsons:
ec.helpline@supervalu.com
• Global Data Synchronization
– SUPERVALU: data.sync@supervalu.com
Meet us at our Trading Partner Roundtable
Questions?
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How to Do Business With
Mike Durning
Christine McMaster
June 3, 2015
General
• This PowerPoint was compiled by GS1 US using material provided by Wakefern Food Corp. and other third party materials.
• Text is Copyright © 2015 Wakefern Food Corp. • All trademarks included in this PowerPoint are the property of their respective owners.
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Background
• Wakefern Food Corp. is a member owned cooperative
–Fiscal 2014 generated $14.7 Billion in Retail Sales
• All retail stores are located in the Mid‐Atlantic and Northeast regions
–NJ, NY, PA, CT, DE, MD, MA, RI and VA
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Agenda
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GS1 Standards Solutions at Wakefern
Electronic Data Interchange
• Leverage EDI to drive efficiency
– Growth in volume every year for more than 20 years
• Process over 1M EDI documents every year
• EDI invoices are used by Accounts Payable to reconcile and pay our suppliers for more than 90% of Wakefern Purchase Orders
• Collaborative programs are made possible with EDI transactions
– Vendor Managed Inventory (852 & 855) – Cross‐dock programs (850 & 856)
• EDI Contact: edi@wakefern.com
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Global Data Synchronization
• Global Data Synchronization Network™ (GDSN®) is the electronic transfer of standardized product and location information
– Continuous synchronization of that data for the life of an item
– Mandatory data elements (GTINs, Product Types and Product Descriptions)
– Attributes required in the supply chain (e.g. dimensions, weight and net content)
– Basic product marketing information (e.g. features, benefits)
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• Wakefern’s product information solution is an integration of Global Data Synchronization Network (GDSN) with our Item Portal application
– High dependence on GDSN publications to feed item data into the item portal
– Higher integration means less work for the sales representative
– Sales Rep does not need to be an ‘expert’ in GDSN
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• Provide a systemic solution to the Wakefern New Item process
– Minimize the ‘manual’ transfer of item data
– Streamline the processing of New Items with a ‘workflow’ process
• Reduce set‐up time to speed execution at retail
– Incorporate audit controls into the application
– Build an ‘intelligent’ application to help validate item data before it is submitted into the Wakefern item database
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• Wakefern interrogates the Trade Item Unit Descriptor to drive our new item process
–Developed a set of rules for each descriptor to drive efficiency and accuracy –Some Trade Item descriptors are interpreted to have conditional attributes needed for item set up
• MX – Mixed Mod containing multiple CA items • DS – Display containing one or more EA items
• PL – Pallet containing one EA or CA item
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• Manufacturers use different unit descriptors for the same product packaging level
– Manufacturer #1 chose MX
– Manufacturer #2 chose DS
• Wakefern and other retailers have difficulty processing many item hierarchies containing MX, DS, PK or AP – Can not consistently process item data
– Disruption to the new item process
• With over 3,200 new displays/mix mods introduced in 2014, this has created numerous problems and delays in their processing
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Building for the Future
Major Release 3.1
• Major Release 3.1 is intended to allow all industries to respond to changes in our market
– Support regulatory compliance requirements
– Improve the product information that is available to our consumer
– Enable future changes to the GDSN with greater speed
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Major Release 3.1
• The new release will provide greater flexibility for each industry to leverage the GDSN to meet their needs
– Changes and updates can be driven by each sectors’ business needs
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Major Release 3.1
• The combination of ‘PK’ (Trade Item Descriptor) and the ‘specialItemCode’ attribute will need to be used to communicate this information (re ‘AP’ (Assorted Pack) )
• ‘quantityOfChildren’ can indicate the number of unique next lower level items that are contained, no longer relying on the ‘AP’, ‘DS’ or ‘MX’
• ‘MX’ and ‘DS’ have been saved from deletion
• New Attributes, – ‘IsTradeItemADisplayUnit’ and ‘displayTypeCode’ can communicate display information
– Indicates if the item is a display and the type of display
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Major Release 3.1
• After the release, our New Item process will incorporate the ‘IsTradeItemADisplayUnit’ to help determine if an item is a display
– If TRUE, the ‘displayTypeCode’ will declare the type of display
Value
SDR
FDR
Code Name
Shelf Display
Ready Packaging
Floor Display
Ready Packaging
SND
Shelf NonAssembled
Display Packaging
FND
Floor NonAssembled
Display Packaging
UNS
Unspecified
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Major Release 3.1
• Steps we are planning in support of the Major Release:
– Identify changes to data attributes currently captured
– Update XML messages to continue processing GDSN publications (Initial Load, New Item, Change) – Support all of the required changes to our Data Sync Item Database
• Replace deleted data attributes
• Map new data attributes
– Modify business rules to support the processing of all New Items (Displays, Assorted Packs, Mod Pallets)
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Data Attribute Expansion
• Expand the number of attributes that we are able to capture and process through the GDSN
– Food and Beverage Extension
• Nutritional, Ingredients and Allergens – Chemical Ingredients – Preliminary Trade Item
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Data Attribute Expansion
• Leverage the Image attributes (externalFileLink) in the Marketing extension to improve availability – Satisfy consumer demand
– Merchandising
– Advertising
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Data Attribute Explosion
• Support the Preliminary Trade Item attribute (preliminaryItemStatusCode)
– Product information can now be identified as preliminary, and subject to change
• How will suppliers use this attribute and what is the timing for getting final data?
– Suppliers need to understand that by the time of first ship…
• Planograms have been completed
• Print advertising may already be complete
• Shelf Labels may have been printed
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Data Quality
• The tremendous benefit derived from Global Data Synchronization comes from the sharing of data from one to many
–Data must be standards based
–Data must be complete and accurate
• Data shared outside of these norms creates major business interruptions and higher operating costs
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Data Quality
• Wakefern is forced to implement data quality processes to eliminate bad data
–Perform Physical Audits
–Constant Data Validation
–Measure Accuracy and Provide Feedback
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Data Quality
• New Item Validations
– Brand, Description, Net Content, UPC
• Measure and validate all Case Dimensions and Weights for items received in all Wakefern facilities
• Validate GS1 DataBar in Produce • Audit the contents of Shippers and Mixed Mods
– Parent/Child Item GTINs
– Child Item Quantities
– UPC
– Net Content © 2015 GS1 US ALL RIGHTS RESERVED
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Data Quality
• Common data quality issues
– Incorrect Net Content data that create issues for our retail customers and violate state consumer protection laws
– Inaccurate item descriptions and brand names
– Major changes to the ingredients of edible products, particularly involving food allergens
– Inaccurate product data affecting the storage, distribution and transportation of product
– Missing data attributes
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Data Quality Measures – Vendor Feedback Wakefern Vendor Scorecard
• Critical aspect of our Data Quality process is to share results with our suppliers about the quality of their item data
– Compliance with GDSN standards
• GTIN Allocation Rules
– Accuracy of key data attributes
– Measure the effectiveness of the vendor’s synchronization process
• Use of New Item publications
• Overall synchronization rates
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Wakefern Vendor Scorecard
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Wakefern Vendor Scorecard
• The Vendor Scorecard is designed to give the supplier access to their data
– Information can be segregated for all items or new items – Information will be available at the GLN, Vendor, Item and at the Attribute level in some cases
• Display comparisons between Vendor and Wakefern item data can be reviewed
Element
WF Vendor
Value
Vendor Value
Difference
LENGTH
13.1
14.5
1.4
WIDTH
9.8
11
1.2
HEIGHT
6.1
7
0.9
CUBE
0.453
0.646
0.193
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Getting Access to the Scorecard
• Access to the Scorecard is limited to suppliers providing GDSN data to Wakefern
– Requires the user to submit a system access request form (Exhibit A)
• User guidelines and documentation will be provided with your user access
• If you are interested in learning more about your product data and data quality
– Visit the us at one of the scheduled Roundtable sessions
– Contact datasync@wakefern.com
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Data Quality
Recognizing the Problem….
• GS1 US National Data Quality Program ‐ a response to the increasing consumer and trading partner demands for complete, accurate, and timely product information:
• Increased consumer confidence and access to product information
• Enhanced trading partner collaboration
• Improved efficiencies across various business processes
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Data Quality
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Recommended Sessions
Cross Industry Session
•Wednesday, June 3,2015 5:15 PM – 6:15 PM
•So, You Think Your Data is Accurate; Now’s the Time to Prove It
Session 311
•Thursday, June 4, 2015 4:10 PM – 5:00 PM
•GDSN Major Release: Final Preparations for Grocery/Food Service
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Steps for Synchronizing GDSN Data
1. Once you have signed with a GDSN certified data pool, review the available documentation on the 1WorldSync landing page to become familiar with Wakefern’s processes and requirements, and your other retail customers.
http://www.1worldsync.com/web/us/wakefern
2. Complete the Wakefern Data Sync Vendor Fact Sheet
– Return to datasync@wakefern.com 3. Wakefern will send a subscription for your data (Catalog Item Subscription CIS) based on your GLN to your GDSN – certified data pool.
– Prior to publishing data, verify that a subscription has been received for your item data (1SYNC users can verify using the “Subscription Visibility Report” on Item Management)
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4. Register and load items into your data pool
– Ensure the accuracy of your product data (net content, pack, etc.)
– Load all item levels in your packaging hierarchy – Each, Pack, Case, Pallet
5. Use of Publication Types – Catalogue Item Notifications (CIN)
– New is used if a trading partner is introducing a new item.
– Initial Load is used to synchronize item data for items presently carried by Wakefern. All existing items must be synchronized using this publication type.
• Item Changes or Modifications are used for all Synchronized items to communicate changing item attributes.
– Delete is to be used when a item is being discontinued (not currently processed by Wakefern).
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6. Publish a limited number of existing items (5 – 10) with a Publication Type of Initial Load to the Wakefern GLN:
0341190000006
7. Manage Catalogue Item Confirmation (CIC) responses from Wakefern
– Initial Loads, Item Changes, and New
– Follow up on data ‘challenges’ sent by email 8. Synchronize the balance of your items and continue to send ongoing item change notifications through the GDSN.
9. Publish all new items being introduced to Wakefern.
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Electronic Data Interchange
Wakefern supports 12 transaction sets
Transaction Set
EDI Document Name
810
Invoice
880
Invoice
875
Purchase Order
850
Purchase Order
852
Product Activity (Warehouse or POS)
856
ASN (Advanced Ship Notice)
Text Message (For notification of Invoice 864
Rejections)
855
Purchase Order Acknowledgment (For Vendor Managed Inventory)
997
Functional Acknowledgment
832
Pricing Catalog
812
Credit/Debit Adjustment
820
Payment Order/Remittance Advice
UCS X‐12 X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
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How to Do Business with SUPERVALU

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