Vespa Scooters

Motoplex Dealership
P1 & P4
PIAGGIO GLOBAL PRESENCE
•
Founded in 1884, Piaggio& C. s.p.a
•
Leading Manufacturers of 2-Wheeler
and Small Commercial
•
Vehicles in the world.
•
Mother Plant in Pontedera (Pisa),
•
Piaggio & C. s.p.a. is the Market
Leader in Europe
•
Direct Operations in 24 countries,
including a major presence in Asian
Market.
•
Presence in 100 countries
•
Product Range: Scooters, Mopeds and
Motorcycles starting from 50 to 1400
cc.
2.
OUR BRANDS
3.
PIAGGIO INDIA
Two Wheeler Plant
• Started operation in
April 2012
• Location Baramati
• Capacity 150000 per
annum
• Assembles
• Vespa
• Aprilia
• Engines
• State of art factory.
4.
FORMAT 1 – DEALERSHIP – VESPA & APRILIA – P1
In Indian market , our
dealership have two formats.
The first one is focused on
Scooters range for products
• Vespa Scooters – Iconic
two wheeler brand.
• Aprilia Scooters – Sporty
two wheelers brand
In this format dealerships we
will be selling / servicing ,
said brands products which
are manufactured locally in
India.
www.vespa.in
These are present all across
country
5.
FORMAT 2 - DEALERSHIP – VESPA , APRILIA & MOTO GUZZI – P4
The second format has
addtional
products
such as super bikes,
which we import in CBU
condition.
• Aprilia
• Moto Guzzi
www.aprilia.com
www.motoguzzi.com
www.motoplexpiaggio.co
m
Currrently
these
present in
- Pune
- Hyderabad
- Chennai
- Cochin
are
6.
VESPA
WHAT DOES VESPA REPRESENT?
Vespa is a timeless icon of Italian lifestyle that transcends trends and fads.
Through its unique design and effective technology , it inspires urban and mind
freedom, changing the way we move around.
Swaying between sophistication and non conformity,
Vespa spontaneously mixes elegance, audacity and style, adding to our lives joy
and a spice of unpredictability.
Vespa is the classy, irreverent side of light mobility.
WHAT ARE VESPA ATTRIBUTES?
Style - We cherish sophistication, elegance and care for smallest detail.
Rule changer - We are confident to go our own way, we inspire freedom and
change the way people move around.
Cultural Legend - Vespa is an icon and a timeless point of reference.
Italianness - Vespa is an essence of Italian lifestyle, of irreverent spontaneity and
living to the full.
Uniqueness - Vespa is unlike any other scooter because it’s not just a scooter.
Vespa is Vespa. Simply inimitable.
7.
VESPA BRAND VALUES
8.
Vespa
Vespa is the iconic
scooter that is much
more
than just a vehicle for
commuting.
As it accompanies us
on every urban venture
and adventure,
it becomes almost part of
our body
– a reflection of our
personality
Luxury
Differentiated
Design/ Iconic
Style
Stand Out, Be
Iconic
Heritage
Italian
Timeless,
Ageless,
Iconic
Sense Of Pride
Pleasure,
romance
Premium
Positioning,
More Than A
Scooter
Its not just a Scooter, Its way of Life
The Icon of Italian Design
A romantic emblem
Vespa is Vespa, Others
are Scooters
.
Vespa can add Style to your Life
Object of Desire
‘’’Made in Italy Breed around the World”
SOCIAL CONNECT
9.
We maintain a constant
connect with youth , our
target customer through
all sorts of social
&
digital medium .
IMAGES/
DIAGRAMS/
DRAWINGS
Facebook.com/vespa
india
As on 17th June 2016 ,
562,289
Total Likes
Other social handles
Twitter :- @Vespa_IN
Instagram:- Vespaindia
You Tube : Vespa India
AWARDS – VESPA
In a research survey by CNN, Vespa
has been ranked one of the twelve best
industrial designs in the century gone
by. Vespa will now share gallery space
alongside winners from the past like the
Airbus 380 and the first jet engine,
amongst others.
Vespa commenced production in 1946
and from the onset was meant to
resemble a wasp, hence the name.
10.
Today, the Vespa range of scooters has
reached out to touch 17 million
enthusiasts world over, and is no longer
only a means of commuting. Vespa
scooters are a style statement and
lifestyle product.
Vespa has so far had a good innings in
India, where the Italian two-wheeler
giant has plans to further boost sales,
expanding its range of scooters in the
near future.
VESPA
STORY
The
origins
‘The Piaggio
company was founded in Genoa
in 1984, by twenty year old
Rinaldo Piaggio. It moved from
timber
machining
to
the
production of ship fittings and
later, aeroplanes and seaplanes,
built at that time in wood and
canvas, first at the finale ligure
factory and subsequently in
Pontedera, Piaggio became one
of the country’s largest airfraft
manufactures, for this reason,
the finale and pontedera plants
were
considered
strategic
targets and were bombed during
WorldWar II’
11.
The Invention ‘In 1946, as
Italy embarked on postwar
reconstruction, the rebuilding
of the main Pontedera factory
was assigned to one of
Rinaldo’s two sons, Enrico,
who
opted
for
a
full
conversion
focusing
on
personal
mobility.
He
achieved his ambition, a
stylish vehicle for the mass
market.
Thanks
to
the
exteaordinary design work of
his most talented aeronautical
engineer:Corradiano
D’Ascanio.’
The Birth of The Legend
‘He eliminated the drive
chain, with the wheel driven
directly
from
the
transmission, put the gear
lever on the handlebar,
besigned a monocoque frame
and enclosed bodywork to
protect the rider.’
VESPA
STORY
The Development of the
Miracle ‘Among those who
understood the brilliance of the
idea and the usual sceptics,
the latter were soon ti change
their
minds.
Production
soared:from 2,484 scooters in
the firs year, the total reached
19,822 in 1948 with the new
vespa125. in 1950 it reached
60,000 vehicle, three years
laters it scored to 171,200
vehicles.’
12.
A World Stage ‘Having
inspired a thousand copies
and imitations, in 1953 the
vespa
celebrate
the
production of the five hundred
thousandth
model
while
starring with Audrey hepburn
and Gregory peck in the
movie\»Roman Holiday\’
The Decades of Change
‘After the stunning expansion
of previous years, Piaggio
began thinking of ways to
adapt the vespa to changing
city lifestyles and traffic.’
VESPA
STORY
The New Millenium ‘In the
autumn of 2000 ET4 50 was
the first \»Vespino\» with a 4stork engine. Its recordbreaking range (more than
500 km with a full tank) put
the vespa stamp on the
millennium of the digital
revolution.’
13.
Global Future ‘Today more
then ever, the vespa is a global
brand: the pontedera factory
turns out vespa scooters for
europe and the western
market,
including
the
Americans, in India, the brand
new baramati plant, which
opened in April 2012, serves
the indian market.’
VESPA MUSEUM
Not Only the Store but
Museums have been built
for Vespa around World
There’s a museum in
Tuscany that is dedicated to
the Vespa, the international
design icon associated with
Italy. It’s called Museo
Piaggio but it might better
be
called
the
Vespa
Museum for that’s name of
the famous scooter made by
Piaggio.
Located
in
Pontedera in the province of
Pisa, it’s just a short train
ride away from Florence and
is walking distance from the
train station.
14.
VESPA THE JOURNEY
Vespa : The First Scooter of the World
15.
•
Number of Variants since 1946 :
More than 150
•
1948: 10,000 Vespa’s Sold
•
1949: 20,000 Vespa’s Sold
• Patent Filled on 23rd April 1946
(Florence)
•
Vespa Series 5 Series PX, S, LX,
VX, GT, GTS & 946
•
1950: 60,000 Vespa’s Sold
• Patent For : Invention, Model & Brand
Name
•
1946: 50 Vespa’s Sold
•
More than 18 Million Vespa’s
Sold since 1946
•
1947: 2500 Vespa’s Sold
• Named VESPA : Resemblance to
“Wasp” in terms of Aesthetic as well as
sound
VESPA – TARGET CUSTOMERS
Cosmopolitan urbanites,
living their lives on the
move,
treating their scooter not
simply as a mobility tool
but a reflection of
personality.
Confident and with a
clear conviction
- people that set their
own paths and trends,
welcoming change on
their own terms.
16.
VESPA PRODUCTS
Vespa – LX 125
Engine – 125 cc, 3 Valve,
Power 10.06 PS @7500 RPM
Max Torque 10.6 Nm @ 6000
RPM.
Body – (LXBXH) – 1770 x
690 x 1140
Suspension – Front Aircraft
derived single side arm.
Body Finish – Full Body
painted with attractive 3 Coat
High-Defination Paint Finish.
17.
Vespa – VXL 125/150
Engine – 150 cc, 3 Valve,
Power 11.6 PS @ 7000 RPM
Max Torque 11.5 Nm @ 5500
RPM.
Body – (LXBXH) – 1770 x
690 x 1140
Suspension – Front Aircraft
derived single side arm.
Body Finish – Full Body
painted with attractive 3 Coat
High-Defination Paint Finish.
Vespa – SXL 125/150
Engine – 150 cc, 3 Valve,
Power 11.6 PS @ 7000 RPM
Max Torque 11.5 Nm @ 5500
RPM.
Body – (LXBXH) – 1770 x
690 x 1140
Suspension – Front Aircraft
derived single side arm.
Body Finish – Full Body
painted with attractive 3 Coat
High-Defination Paint Finish.
APRILIA
18.
APRILIA PRODUCT OFFERING – SR 150
The innovative product design reflects the
character of the brand:







Distinct sporty Style
Raw power of 150 cc
Large black 14" alloy wheels with five spokes
Sport street tyres, 220 mm front disc brake
Pronounced Beak & Sharper cues
Mix of Bike and Scooter styling
Imposing never seen styling in scooters
19.
APRILIA SR 150 CONSUMER S – PROFILE
20.
Young teen just
getting in/ out of
college or early
jobbers


An explorer who
likes to try new
things
Can take
decisions in the
spur of the
moment as per
his wishes
Male – 18 ~ 24
IMAGES/
DIAGRAMS/
DRAWINGS
APRILIA SR 150 CONSUMER S – LIKE & DISLIKE S
 Likes to speed, but no
compromise on
comfort
 Leads a fast/ speedy
lifestyle and hence,
needs a vehicle that
runs swiftly
 No compromise on
performance
 Likes to try new
brands which are
unique; dress stylishly
and be trendy – “funky
clothes”, brand
conscious
21.
 Follows latest trends
and all that is talk of the
town
 A friendly but selective
personality – someone
who enjoys attention
 Technologically savvy
– but not a “needy
– will appreciate the
wannabe”
relatively advanced
features offered by the
SR 150
APRILIA PRODUCTS
Aprilia SR 150
22.
Exuberant in spirit,
passionate, breaking
new grounds.
Brave, extreme
and aggressive
 A ride like no other
 Born of racing DNA
Competitive
 The ultimate in design
innovation
Confident
 A global success story;
never seen before in
India
Powerful and
proud, never
backing off
Italian
ACCESSORIES
23.
VESPA
APRILIA
•
•
•
•
•
•
•
•
 Lateral Foot Kit
 Rubber Foot Mat
 USB Charging Kit
 Disc Brake Lock
 Comfort Saddle
 Full Face Helmet
 Open Face Helmet
 Gloves
 Anti-rain Jacket
 Antipollution Mask
Visor
Periemter kit
Seat Cover
Front Crome guard
Foot Mat
Saddel Handle bar
Body Cover
Helmets
MERCHANDISE – TO BE INTORDUCED
 T Shirt Aprilia Racing
 Cap
 Shirt Aprilia Racing
 Bandana
 Fill Zip Aprilia Racing
 iPad Cover
 Soft shell w/o Sleeve
 Smartphone Back Cover
24.
 Mobile Armband
•
T-Shirt Aprilia Racing Inspiration
• Polo Aprilia Racing Inspiration •
Full Zip Aprilia Racing Inspiratio
NETWORK INDIA
Dealership Network
• P1
87
• P4
4
• Total
91
• Cities Covered
68
• We have aggressive
plan to appoint in all
key towns / cities.
25.
STORE – P1 – MOTOPLEX
Its more than store
Retail spaces can do more than
display products - they have the
power to tell stories and build
brands reputation. It is designed
to do just that, with distinctive,
clearly defined spaces built
around each of our brands.
From the cheeky, legendary
Vespa to the chic inner-city feel
of Piaggio, to the sheer
adrenaline of Aprilia.
Visitors can immerse themselves
in the world they connect with
most.
Always on, the flexible format
connects the physical with the
digital, bringing motorcycling to
life
in
a
premium
retail
environment that informs and
engages audiences like
never before.
26.
STORE – P4 – MOTOPLEX
...Its is an experience
From creative product displays
to rich, interactive content,
the stylish use of technology
makes the job of selling, just
that little bit easier, while
comfortable lounge areas create
a space for communities
to meet and share experiences.
We’ve re-imagined behind thescenes servicing too, with
a busy workshop that puts our
workmanship and aftercare
service out in the open for
all to see.
It all adds up to a premium
offering that helps build
long-term value in our brands.
27.
THE BUSINESS
KEY HIGHLIGHJTS
•
Unique Business Format designed by service and retail experts with
riders.
•
Formats and offering sharpened over a period of time.
•
Globally aligned retail experience concept and formats.
•
More opportunities to earn with our value added services, accessories
and merchandise range.
•
Dedicated team for project & training to guide through complete site
selection, project execution etc.
•
Dedicated team for training dealership staff for technical and nontechnical aspects.
•
Dedicated team to train on installed dealer management software
•
Well qualified & experienced sales & service team for coaching /
guidance.
28.
PRODUCT CHOICE
29.
VESPA – Scooters
APRILIA – Superbikes
MOTOGUZZI – Super bikes
•
•
•
•
•
•
•
•
•
•
•
•
• CALIFORNIA 1400 TOURING
ABS SE
• ELDORADO 1400
• CALIFORNIA 1400 CUSTOM
ABS
• AUDACE
• GRISO SE
• ROAMER
• BOBBER
LX125 CC
VXL 125 CC
SXL125 CC
VXL 150 CC
SXL 150 CC
ELEGENTE 125 CC
RSV4 RF
RSV4 RR
TUONO V4 1100 F
TUONO V4 1100 R
CAPONORD RALLY
CAPONORD ABS TRAVEL
PACK
• CAPONORD ABS
• SRV 850 ABS ATC
• MANA 850 GT ABS
APRILIA - Scooters
• SR 150 CC
White
Matt
Black
Red
Yellow
LX 125
Yes
Yes
Yes
Yes
VXL 125
Yes
Yes
Yes
Yes
SXL 125
Yes
Yes
VXL 150
Yes
Yes
SXL 150
Yes
Yes
Product
Elegante
125
Orange
Grey
Matt
Red
Green
Marrone
Crete
Senesi
Yes
Yes
Yes
Yes
Yes
Blue
Pearl
White
Yes
Yes
Yes
Yes
Yes
INVESTEMENT
Fixed Capital - in lacs
30.
P1
P4
Showroom / Workshop Interiors / Finishes
25.50
75.00
Signage Cost (Showroom/Workshop)
3.00
3.50
Retail Identity Elements Cost
8.50
16.00
Workshop Equipment Cost
5.00
12.00
~110.00
Working Capital - in lacs
~ 40 42.00
P1
Vespa
37.00
37.00
Aprilia - Scooters
15.00
15.00
Total
P4
Aprilia – Super Bikes
35.00
MotoGuzzi Super Bikes
35.00
Spares
7.20
12.50
Accessories / Merchandise
2.40
7.50
~ 60 –
65.00
~140 –
145.00
Total
Security
Deposit
P1 - 2.50
Lacs
P4 – 5.00
Lacs
SPACE REQUIREMENTS
31.
Requirements
P1
P4
Showroom Space
120 Sq. Meters / Min 1300 Sq ft
220 + Sq. Meters/Min 2500 sq. ft
Workshop Space
110 Sq. Meters/ Min 1200 Sq ft
150 Sq. Meters/Min 1500 sq. ft
Showroom
Frontage
~10 Meters/ Min 30 Ft
~12 Meters/Min 35 Ft
Warehouse /
Stockyard
70 ~ 100 Sq. Meters / Min 750 Sq
ft
100 ~ 125 Sq. Meters/Min 1000 Sq
ft
Ramp Size
2 ~ 3 Ramps
4~ 5 Ramps
Manpower
12 ~ 13 Nos.
~ 14 Nos.
Fixed Investment
40 ~ 45 Lacs
~110 Lacs
Working Capital
60.00 ~ 65.00 Lacs
~140 Lacs
DEALER CANDIDATE ATTRIBUTES
• Local Business Family & Financially Sound
• Young & energetic + Aspiring & ambitious candidate
• Strong system orientation + Professional approach
• Looking at long term association with Potential to grow & expand
• Ability to delegate & manage 3 tire team
• Understanding of Life style brand / ability to sell lifestyle / premium
products
• Understanding for long gestation period
32.
APPLICATION PROCESS
Application –
Completed with
Location Proposal
33.
Candidate
& Location
Approval
Interested candidates meeting
detailed requirement can apply
online onhttp://www.vespaindia.com/deal
ership.aspx
LOI
Site
Construction
Site
Completion
Business
Starts
Feel free to connect us on
Write to us on+91-20-3051-8400 for any
pankaj.chopra@piaggio.co.in
sandeep.prajapat@piaggio.co.in assistance.