Summer 2012 - Premium Partners

FOR DEALERS
OF THE
HIGH-QUALITY PRODUCTS
THE
JOURNAL
from Federal Premium,
Weaver, CCI, Speer, RCBS,
Outers, Fusion, Gunslick Pro,
Champion, Alliant Powder,
Estate Cartridge, Buck
Commander, Duck Commander,
Eagle and BLACKHAWK!
SUMMER 2012
THIS ISSUE
OUTDOORS ONLINE
TROY AND JACOB LANDRY
ON CCI FACEBOOK
®
PAGE 4
SPECIAL FEATURE
®
NEW CHAMPION
SHOOTING GEAR
PAGE 10
NEW PRODUCTS
®
FEDERAL PREMIUM
TROPHY COPPER
AND MORE!
®
PAGES 11-12
PREMIUM PARTNERS
THE JOURNAL
SUMMER 2012
03
Contents
ATK Newsbriefs
THE PROFILE
Get to know Pat Christianson,
Apparel Business Director.
MARKETING MESSENGER
New 2012 print ad campaigns.
04
OUTDOORS ONLINE
05
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INDUSTRY REPORT
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Connections
DEALER SUCCESS STORY
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is growing fast.
FROM THE WIRE
Petersen’s Hunting tells how the 20-gauge grew
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FIELD FEEDBACK: SALES TIPS
Be sure to stock up on our top-selling SKUs.
10
11
13
14
Spotlight
SPECIAL FEATURE
Check out the new lineup of Champion®
shooting gear.
NEW PRODUCT SHOWCASE
Details on Federal Premium®5SPQIZ® Copper
BNNVOJUJPO#-"$,)"8,® tactical
women’s apparel and Duck Commander™
hunting accessories.
ATK PREMIUM
PARTNERS TEAM
KYLE TENGWALL
Vice President, Marketing and Communications
kyle.tengwall@atk.com
TODD SEYFERT
Vice President of Sales
todd.seyfert@atk.com
JASON NASH
Director, Marketing and Communications
jason.nash@atk.com
RALUCA SIMIAN
Director, Retail Strategy and Shopper Marketing
raluca.simian@atk.com
RICK STOECKEL
Brand Director, Ammunition and Reloading
rick.stoeckel@atk.com
DEBBIE DEIBEL
Director of Customer Service
debbie.deibel@atk.com
JAKE JACOBS
Senior Brand Manager, Accessories
jake.jacobs@atk.com
BART BIEDINGER
Manager, Retail & Rep Services
bart.biedinger@atk.com
DAVID TIESZEN
Project Manager Dealer Sales
david.tieszen@atk.com
MIKE ANDERSON
Project Manager Retail Sales
mikej.anderson@atk.com
WEB SUPPORT
webteam@atk.com
READY, SET, DISPLAY
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GET GEARED UP FOR FALL
-PBEVQPOQPQVMBS#-"$,)"8,® Knoxx™ and
Axiom™ stocks for deer hunters.
Do you have any questions or comments on the Premium Partners
Program? Or do you have story ideas for The Journal? Contact us
at 866-223-9388, or e-mail one of our team members above.
We’d love to hear from you! Access more tools and information
at http://premiumpartners.atk.com.
DEALER SERVICES
on target
Statistics show there is a wave of
new gun owners out there, and this
group is largely interested in protecting
themselves and their families. A high
percentage are getting conceal and
carry permits and spending time at the
range to learn to shoot and practice
their skills. This means they are also
looking for exciting new products to fuel
their new interest.
Being educated on products is the key
to your sales staff relaying a message
and making the register ring. We have
training modules that cover most of
the ATK brands and your staff can
go through them and receive a FREE
shirt upon completion. Please have
them visit premiumpartners.atk.com/
salesmodules.
With that said, Champion is a brand you need to
have in your stores because it has so much to offer
this influx of new shooters. The company’s tag-line
says it all: “Shoot Better, Have Fun!” We are further
supporting this slogan by offering a long list of new
shooting gear, including an excellent selection of
bipods, as well as our versatile Gorilla, Mini-Gorilla
and Monkey shooting-rest bags. And to help shooters
store and transport everything they need for a day at
the range, check out our new Gear Bags; there are
four versions from which to choose. We also offer a
wide selection of high-capacity .22 LR magazines and
loaders. Be sure to read the special feature story
on page 10 of this issue to learn more about our
selection of useful shooting gear.
You can also access BLACKHAWK! training on
holsters, apparel, on-gun accessories and Knoxx gun
stocks on the 3Point5 training site. Get started by
logging onto 3point5.com.
As always, we encourage you to call or email with
questions concerning your dealer service needs.
Please contact Dealer Services at 866-223-9388.
Sincerely,
Bart Biedinger, Dealer Services Manager
Scan to view message from Bart!
Important Dates—
Consumer Promotions:
WEAVER® SUPER SLAM® MAIL-IN REBATE
April 1 to Dec. 31, 2012
FEDERAL PREMIUM® TOP GUN® PINK TARGET LOAD
PORTION OF THE PROCEEDS DONATED TO SEARCH FOR A CURE
Jan. 1 to Dec. 31, 2012
FEDERAL PREMIUM® TOP GUN® PATRIOT TARGET LOAD
PORTION OF THE PROCEEDS DONATED TO WOUNDED WARRIORS
Jan. 1 to Dec. 31, 2012
RCBS® GET GREEN MAIL-IN REBATE
April 1 to Dec. 31, 2012
BLACKHAWK!® CLOSEOUT SALE ENEWSLETTER
DEALER PROMOTION
Sign up at BLACKHAWK.com.
DEALER SERVICES
THE PROFILE
NAME: Pat Christianson
POSITION: Apparel Business Director
WORK EXPERIENCE: Product Marketing and Business Strategy Consultant
at Decaf Design; corporate positions at Nike: Footwear Business
Director, Footwear General Merchandising Manager, Special Make-ups
Product Line Manager, Kid’s Apparel Sourcing Manager, Senior Apparel
Development Supervisor, and more.
HOMETOWN: San Francisco, CA
EDUCATION: MBA with marketing concentration
HOBBIES: Yoga and running
FAVORITE FOOD: Vanilla ice cream
WHEN I WAS A KID, I WANTED TO BE: “An astronaut—one reason why I was very happy to get a job with ATK.”
MOST RECENT BOOK: “Eat, Pray, Love” by Elizabeth Gilbert
MOST PRIZED POSESSION: My dog and the antique Steiff bear I bought in London for my collection
PERSONAL MESSAGE: “My passion is to find what the consumer needs so I can help bring amazing products
into their life. I love to learn new trends in areas of technology, art, fashion, sports…you name it!”
Pat Christianson
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What’s new from our Marketing and Advertising Department to help you sell more stuff.
New 2012 Print Ad Campaigns
Here at ATK Sporting, we believe first impressions are the most lasting. So when it comes to designing effective
ad campaigns, we’re determined to make our brands shine. Earlier this year, we created exciting new print ads for
Federal Premium®, CCI®, Champion®, Speer® and RCBS®, giving each brand a fresh look that not only stands out
but really makes an impact.
We also added QR codes to a number of ads to give readers a more interactive experience. When scanned with a
smartphone, the QR code directs the reader to digital content like videos or product demos.
“QR codes allow us to bridge the digital gap and give
customers relevant information that helps reinforce our
brand message and drives them towards purchase,”
said Reed Stoven, ATK Sr. Manager of Digital and
New Media Marketing.
To date, we’ve had more than 80 million total print
impressions across all ATK Sporting ad campaigns,
including 31 million for Federal Premium, 4.4 million
for CCI, 4.6 million for Champion, 2.2 million for
Speer, 4.8 million for RCBS and millions more from
our other brands.
Look for new ads in current industry publications,
including Shooting Illustrated, Guns & Ammo, Field
& Stream, Law & Order, On Target and many more!
03 THE JOURNAL Summer 2012
ATK NEWSBRIEFS
outdoors online
BUILDING TEAM CCI®
In an effort to bring more awareness to the brand,
CCI® can now be found on Facebook. This comes
weeks after signing on Troy and Jacob Landry, from
the Swamp People series on HISTORY®.
Team CCI’s Facebook page lets hunters, shooters and
outdoor enthusiasts interact and build relationships
through social media. Fans can stay updated on events,
news and special promotions from CCI and partners.
Troy and Jacob use CCI product to dispatch big, beastly
American alligators lumbering in Louisiana’s gnarly
swamp waters, and proudly represent the brand.
Most recently, the two joined CCI at this year’s NRA
Annual Meetings and Exhibits. Held April 12-15 in St.
Louis, Mo., the event brought a record 73,740 visitors
to the show floor. Those who got in line in time had
a chance to meet the Landrys and learn about the
latest new products from CCI and its sister brands.
You know the drill, “Like” Team CCI on
Facebook and join the conversation!
RELOADERHUB.COM GOING STRONG
One year after launching ReloaderHub.com, more than
4,000 reloaders from around the world have joined
the online community. This social hub is dedicated
to reloaders, but it’s more than just talking online.
Members have travelled the country to meet one
another, share their handloading knowledge and even
hunt together. Through forum discussions, sharing
photos and videos, and exchanging load data and
recipes, members build friendships and learn valuable
reloading techniques.
Aside from the message boards, ReloaderHub.com
also features a cost-savings calculator which can
be accessed on the website or downloaded as an
application in the iPhone iTunes Store or Android
Marketplace. The site is sponsored by RCBS® and
Alliant Powder®, with support from Federal Premium®,
Speer® and CCI®. Membership is free.
Download the free ReloaderHub.com
cost-savings calculator app today!
Encourage your sales team and customers to visit
ReloaderHub.com. Whether you’re a novice reloader
or a seasoned expert, it’s a great place to learn new
information and share your experiences.
Summer 2012 THE JOURNAL
04
ATK NEWSBRIEFS
QUICK SHOTS
ATK ATTENDS NSSF FLY-IN
BLACKHAWK!® BREAKS NEW GROUND
Executives from the firearms industry were in Washington,
D.C., in May for National Shooting Sports Foundation’s
(NSSF) 5th Annual Congressional Fly-In. A record number of
attendees, including Ron Johnson of ATK, came to Capitol
Hill this year to help advance the industry’s legislative
priorities. The week began on a high note with the House
passage of the Sportsmen’s Heritage Act (HR 4089), a
bill that contains the industry’s top priority—the Hunting,
Fishing and Recreational Shooting Protection Act (HR 1558).
This summer, ATK will celebrate the Grand Opening of its
new BLACKHAWK! manufacturing facility in Manhattan,
Mont. With four times the space as the previous facility,
a state of the art robotic material handling system for
molding, 60 new employees, and improved efficiencies,
the new space means increased output for our customers.
Look for more information in the coming weeks.
VOLUNTEER INSTRUCTOR OF THE YEAR AWARD
Federal Premium® Ammunition and the International Hunter
Education Association (IHEA) have announced the recipient
for the 2011 Volunteer Instructor of the Year Award. Mike
Grooms of Colorado was bestowed the award at the IHEA
Conference in Kansas City, Mo., on May 30. Grooms was
selected for his active hunter recruitment efforts, including
outreach to women, youth organizations and mentored
hunting programs.
AND THE AWARDS GO TO…
ATK Sporting Group has announced the four recipients of
the 2011 Sales Awards.
Scott Robbie was named ATK Salesman of the Year.
“Scott goes above and beyond his responsibility every
day and is in constant contact with his key customers
and our ATK team. This is ATK’s highest honor for our
sales team,” said Jason Vanderbrink, Director of Retail
Sales.
Brett Nelson was named ATK Ammunition Salesman
of the Year. “Brett worked with his customers to
maintain premium shelf placement, innovative marketing
campaigns and sales promotions,” said Vanderbrink.
Matt Landsea was named ATK Accessory Rep. of the
Year. Landsea, a Rep. at Jones & Company, was able to
achieve double-digit increases in all categories of ATK
accessories “because of his tenacious attitude towards
selling ATK products,” said Jim Bruno, Director of
Distribution Sales.
Jones & Company was named Rep. Agency of the Year.
“The agency consistently takes market share and shelf
space from the competition at retail,” said Bruno. “Greg
Block and Don Patnaude have put together a fantastic
sales team that continues to strive for excellence and
break records every year!”
05 THE JOURNAL Summer 2012
DEVON HARRIS INDUCTED INTO HALL OF FAME
Federal Premium’s Shooting Promotions Manager Devon
Harris was recently inducted into the Indiana State
Trapshooting Hall of
Fame. Harris won the
$100,000 Challenge on
the final day of the 2010
ATA’s Grand American
Championships after
breaking 50 out of 50
targets. Harris travels
the country for Federal
Premium ® attending,
teaching and promoting
the shooting sports.
ATK NEWSBRIEFS
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Stewards of the Outdoors
Pittman-Robertson Act Turns 75!
If you’ve ever purchased or sold firearms, ammunition, bows, arrows, fishing lures, boat fuel, rods and reels, or hunting
and fishing licenses, you’ve been part of the most successful conservation effort in American history—Wildlife and Sport
Fish Restoration (WSFR). As a result of the Pittman-Robertson Act, which celebrates its 75th anniversary this year, taxes
on these hunting and fishing products go directly to the WSFR and its initiatives. This has raised more than $6 billion in
funds, saved millions of acres of habitat and resulted in near-miraculous population increases in several fish and game
species. In addition to consumer taxes on purchases through the Pittman-Robertson Act, ATK pays a corporate quarterly
excise tax of 11 percent on commercial ammo sales.
To recognize the program’s colossal impact, the National Sport Shooting Foundation (NSSF) has created a website
dedicated to its landmark anniversary, and is asking that we member-companies incorporate this important story in our
messaging in 2012. Our industry benefits if our customers and the general public understand that we have been putting
our money into conservation for 75 years. Learn more about 75th Annivesary of Pittman-Robertson Wildlife
Restoration Act at wsfr75.com.
Join us in celebrating 75 years of better hunting,
fishing, boating and wildlife-related recreation
through WSFR. It really is Your Nature!
Summer 2012 THE JOURNAL
06
CONNECTIONS
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including its 40,000-square-foot
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Columbia,
South Carolina
PALMETTO STATE ARMORY
Hard Work, Advertising and Adaptation Yield Fast Growth
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for the shooting sports inspired
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Contact:
803-788-9095
info@palmettostatearmory.com
palmettostatearmory.com
In a competitive industry, the
businesses that pull ahead of the
pack are usually the ones that devise
clever ways to get noticed, adapt
and build loyalty. Those sorts of
attributes are precisely what have
allowed Columbia, South Carolinabased Palmetto State Armory to
quickly climb to the top.
“We provide the best product
selection at the best price while
providing the best service,” he said.
“We also find that having indoor
ranges is a huge draw and brings
in a lot of customers.” To that end,
Palmetto State Armory is currently
expanding its Beufort store to
include an 18-lane range.
After opening its first store just four
years ago, the retailer now employs
100 and has three thriving locations
in the Columbia area; its Beufort
store and range, the Columbia store
and warehouse, and the Lexington
store and range.
McCallum’s hunting- and shootingfocused stores also strive to offer
products and services that cater
to the specific needs of sportsmen
and shooting enthusiasts in South
Carolina. “We try to service as
much of our home state’s needs
as possible. We consider ourselves
‘South Carolina’s Gun Store,’” he
said.
For owner Jamin McCallum, building
the business from the ground up
while continuously striving to give
his customers the very best products
and service has been a labor of love.
SUCCESS STORY
DEALER
“I have always loved to shoot and I
spent several years in the military,”
he said. “I created Palmetto State
Armory because I wanted to work
with what I’m passionate about
every day.”
07 THE JOURNAL Summer 2012
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McCallum and his staff set Palmetto
State Armory stores apart from
the competition in several ways.
First and foremost, they offer
their customers more than the
competition—across the board.
Their inventory is broad, including
everything from opening price
points to high-end rifles, shotguns,
handguns and accessories. They also
make a point of keeping the better
selling products in stock.
Recognizing trends and responding
in kind gives Palmetto State
Armory an edge in the increasingly
competitive market. “We’ve
been having a lot of military and
recreational shooters come into our
stores, and as such, we’ve learned
that offering tactical guns, ammo
and shooting accessories is critical,”
McCallum said. “We also specially
cater to hunters and reloaders
during hunting season.”
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Every day, as our society and
industry become more online
oriented, it becomes increasingly
clear that businesses that harness
the power of digital media and adapt
to the changing environment thrive.
That’s what Palmetto State Armory
has done, embracing the Internet
age to boost sales.
CONNECTIONS
“We have a fairly robust website and
constantly strive to bring customers
there. We also sponsor several major
shooting forums such as ar15.com,
m4carbine.net and glocktalk.com,” he
said. “Our subforums on these sites
let us interact directly with our outof-state customers.”
Special promotions also
factor into McCallum’s
plan to drive customer
traffic through his stores,
boost sales and build
loyalty to ATK brands, the
chain’s largest product
line.
In addition to this online interactions,
the retailer also purchases compelling
web banner ads that help drive traffic
and get their name out in the hunting
and shooting community.
“We had good success
with the ATK trailer
that came out last summer.
These promos always significantly
boost sales,” he said.
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But the business’ digital presence
hasn’t come at the expense of more
traditional advertising outlets like
signage and radio. In fact, Palmetto
State Armory has a widespread
reputation for using attractive and
compelling signs and displays, such as
roadside billboards.
Community based efforts are another
part of the business’ public relations
arsenal, as the company sponsors
the Celebrate Freedom Foundation,
Ducks Unlimited and several military
events associated with the military
bases in the Columbia area.
“We make sure customers remember
where we are. We don’t want them to
have to look for us,” McCallum said.
One of the prime examples of this
kind of work is a large “jumbotron”
style sign Palmetto State Armory is
building in Columbia. The sign, still
under construction as of press time,
features a 100-square-foot screen
facing both north- and south-bound
traffic near the intersection of 1-26
and 1-20, one of the highest-traffic
areas in South Carolina.
“It will end up being a landmark
known throughout the Southeast,”
McCallum says. “When people are
out driving around in traffic, they’re
looking for a way to entertain
themselves, so we think road-front
signage like this is an important way
to bring customers in,” he says.
“We try to service as much
of our home state’s needs as
possible. We consider ourselves
‘South Carolina’s Gun Store.’”
~ Jamin McCallum,
Palmetto State Armory, Founder
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Palmetto State Armory’s strategy,
store expansions and overall efforts
have paid huge dividends, leading
to almost unprecedented sales and
growth over the young company’s
relatively short life.
“Some of our growth can be
attributed to the overall growth
the industry has seen over the past
few years. However, I believe that
a large portion of ours has come
from opening stores in under-served
markets and having a large web retail
presence,” McCallum said.
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price points to high-end
ammunition, rifles, shotguns,
and accessories.
Regardless of the precise reason,
one thing is certain: Palmetto State
Armory is poised for continued
strength in its geographic region and
beyond.
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Summer 2012 THE JOURNAL
08
CONNECTIONS
From the wire
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PETERSEN’S HUNTING:
HOW THE 20 GREW UP
AND BECAME A 12.
#Z-BZOF4JNQTPO4QFDJBM1SPKFDUT&EJUPSPetersen’s Hunting
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Can modern 20-gauge loads surpass the mighty 12?
I bagged my first Osceola turkey in 2001 while hunting with Eddie Salter.
It was uncommonly hot, even for southern Florida, and the air was filled
with mosquitoes about the size of sparrows. Eddie’s decoy came from an
amateur taxidermist, and she attracted gobblers like starving ants to a jar
of spilled honey.
That was the fifth gobbler I had taken with 20-gauge guns, and I have
since added a few more, one of them a Gould’s in Mexico. I like the 20
because it weighs less, kicks lighter, feels more lively and, when fed the
right load, will do everything I want a turkey gun to do at reasonable
distances. But the 20-gauge turkey load is far more effective than it used
to be.
On the Tejon Ranch in southern California in 2006, I was the first
person to take a gobbler with a new Federal 12-gauge load containing
HEAVYWEIGHT shot. With a density of 15.2 grams per cubic centimeter,
it is about 35 percent heavier than lead, which means that each of the
No. 6 HEAVYWEIGHT pellets I was shooting delivered about the same
energy as a No. 4 lead pellet. But there is more to it than just energy.
Lead shot is much softer, so pellets deform during their trip through the
barrel and pattern density suffers. HEAVYWEIGHT is too hard to deform
during firing, and this gives it a big advantage over lead. Its downside is
higher cost, but turkey hunters, even those who limit out each season,
shoot very few shells, so it’s a drop in the bucket when compared to other
expenses, such as gas for that big pickup.
Field
Notes
To read the full article, see the April/May 2012 issue of
Petersen’s Hunting magazine. For more information, visit
petersenshunting.com.
This excerpt from Petersen’s Hunting was reprinted with the
permission of the publication and is a great example of how
effective marketing, product placement and media relations
can translate into success at the retail level.
Field Feedback: Stock Stellar SKUS
SINGLE PRODUCTS THAT OUTPERFORM ALL OTHERS
Every brand has them–those hot selling items you can barely keep in stock. You know, the products that…due to their popularity…always seem
to need restocking and reordering. Set yourself up for success this summer and fall, with this hit-list of a few of ATK’s most popular products—
items that fly off the shelf no matter the season. These will have no problem striking a chord with your customers. The key is to have them
stocked and ready.
$ BLACKHAWK!® STORM Sling (Single Point)
$ BLACKHAWK!® CQB/Rigger’s Belt
$ BLACKHAWK!® Knoxx™ SpecOps Stock Gen II™ for Remington® 870 12-Gauge
$ Champion® WheelyBird™ Auto-Feed Trap
$ Federal Premium® Vital-Shok® Trophy® Copper Rifle Ammunition
$ Federal® Top Gun® Patriot Shotshells
$ Federal® Top Gun® Pink Shotshells
$ Weaver® KASPA Riflescopes
09 THE JOURNAL Summer 2012
SPOTLIGHT
New Champion® Shooting Gear
Gary Cauble, Product Marketing Manager for Firearms Accessories and Shooting Support, provides more details on
Champion’s new lines of bipods, sand bags and high-capacity magazines.
Fourteen different SKUs of bipods are offered in a variety of configurations and lengths. “Bipod performance
is about quality of construction and materials. When compared side by side, Champion bipod quality is far ahead of
competitors in the same price category,” explained Cauble. “Bipods are always an attractive add-on sale for plinkers,
hunters and target-shooters alike. They are definitely a must-have for any
accessory display.”
Sand bag shooting rests offer customers a flexible shooting platform
on any terrain. “Our sand bags are a desired alternative for customers
looking for rest options outside of rigid shooting rests or bipods,” Cauble
said. “The Gorilla Range Bag, the Mini-Gorilla Range Bag and the Monkey
Bag offer customers a unique combination of features and shootercustomizable configurations not found with the competition.”
Champion provides a diverse line of rimfire magazines that are made
in the U.S.A. “The quality of construction and the diversity of the line set us
apart from our competition. Our lineup includes the latest Remington Model
597 and Marlin 70 and 795 magazines, plus the durable Metal Head models,”
said Cauble. “The addition of High Capacity .22 LR magazines are a must
have item for any in-store plinking or varminting display. Magazines are good
add-on sale items encouraging more youth shooting and higher volume ammo sales.”
Also in the mix are four versatile Shooting Gear bags.
Made of tough, long-lasting materials, these hold and
organize all the necessary shooting items. And check
out Champion’s folding stock that transforms Ruger®
10/22® rifles into lightweight, easy-to-transport,
quick-response firearms.
For 2013, be on the lookout for Champion’s new
replacement synthetic stocks and shooting sticks!
Champion’s new Pivot Traverse Bipods offer amazing
features in a compact, affordable package. Good stability, pivot
action and the ability to track horizontally on moving targets
make up the perfect formula for shooting accuracy.
Learn more about all our Shooting Gear products at
championtarget.com/shooting_gear
Summer 2012 THE JOURNAL
10
SPOTLIGHT
New
Product
Showcase
IT MIGHT BE SUMMER, but the need for top-quality shooting gear and active wear knows no
season, and hunting is right around the corner. Your customers will demand these high-quality
products to fuel their passion.
Unprecedented Copper Performance
Federal Premium® has given hunters two spectacular new
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Trophy® Copper Rifle and the Trophy® Copper Slug.
The rifle load’s all-new copper bullet has a tipped cavity that
allows consistent expansion across a broad range of velocities,
and the copper-alloy construction retains 99% of its weight—
even after the most aggressive expansion. All this translates to
more knockdown power downrange. Plus, its grooved bullet
shank yields pinpoint accuracy.
5IF7JUBMt4IPL® Trophy® Copper Slug incorporates a twopart sabot that fully supports the projectile base as it travels
down the barrel, resulting in groups as tight as 1 inch at 100
yards. Its deep, externally skived slug cavity, combined with
the polymer tip increase game-dropping energy. Shooters will
also appreciate its much more manageable recoil, which is
comparable to that of a .30-06 rifle.
Awesome Options For Active Women
Women have long been relatively ignored when it comes to highperformance tactical clothing, but BLACKHAWK! has changed that
by introducing several new apparel options specifically designed
for women.
Strenia was the Roman goddess of strength and endurance, and
those qualities perfectly describe the new breathable Strenia
Top. Female customers will appreciate its durable, quick-drying,
wrinkle-resistant polyester blend, as well as its SPF and moisturewicking treatments. The design also offers tactical features
including hidden zippered pockets at the waist on both sides.
11 THE JOURNAL Summer 2012
SPOTLIGHT
The BLACKHAWK! Women’s Lightweight
Tactical shirt is another offering female
customers will be looking for in the
warm summer months. Designed for
extreme performance in warm climates,
it provides ample storage, functionality
and comfort.
The all-new Compression Bra provides
strategically placed mesh panels on
the front and back for maximum
airflow, while moisture-wicking and
antimicrobial treatments help keep
wearers cool and dry. It’s made of
polyester/spandex blend fabric and is built for moderate impact activity.
Also new from BLACKHAWK! are its women’s compression shorts.
Moisture-wicking and antimicrobial treatments make them perfect for
the gym, trail or as a base layer. Their tight, second-skin compression fit,
wide midrise waistband, flat seams make them perfect for staying cool and
comfortable while active.
Command The Waterfowl Market
Waterfowl hunters are fanatics for their sport
and lifestyle, so they jump at gear that makes
them both more effective in the field and more
recognizable wherever they go. That’s the power
of the Duck Commander brand, which has two
new offerings hunters will crave.
The Duck Commander Shooting Sunglasses feature
anti-fog lens treatment, UV protection and—of
course—the Duck Commander logo. The glasses
come with their own micro-fiber carry bag and are
available in a variety of frame and lens options. All
meet ANSI Z87.1 safety ratings, plus five special
ballistic-grade models provide four times the impact
protection of standard shooting glasses.
Also new is the Duck Commander Waterfowl
Rucksack. This top-loading pack is perfect for stuffing
critical gear you need on any hunting trip, thanks
to a large main compartment, several large side
pockets, and an innovative, exterior shell-dispensing
pocket that keeps ammo at your fingertips.
Product information and high-resolution studio photos are available at
premiumpartners.atk.com/resources
Summer 2012 THE JOURNAL
12
SPOTLIGHT
READY, SET, DISPLAY
Use eye-catching displays and signs to appeal to
your customers.
Buck Commander Pack Display
Buck Commander™ offers a large selection of storage gear made of
strong, quiet material adorned in Realtree® AP™. The product line
includes seven hunting packs that are ergonomically designed and
built for heavy-duty use; all are available in a variety of sizes and
cargo space options. Buck Commander offers eight gun cases for
handguns, rifles, shotguns and modern sporting rifles, as well as
14 different accessory pouches that quickly attach to the MOLLE
webbing found on the company’s hunting packs, gun cases and
range bags. We also offer displays specifically designed to promote
these soft goods.
This impressive wire display with signage (Part #42760) showcases
the new lineup of innovative hunting packs and storage gear,
endorsed by popular TV personality Willie Robertson and a roster
of Major League Baseball celebrities. These packs and cases are
designed smart—so your customers will spend more time hunting
and less time searching through their gear.
Signs, Signs, Everywhere Signs!
Spiff up your store with sharp-looking metal or plastic signs that
call out top-selling products and brands. Also available are large
banners, typically measuring 1.5-by-3-feet or 3-by-5-feet! They fill
blank wall space and attract customers, and they’re especially
effective at special sales events. To acquire signs and banners for
your store, contact your ATK sales representative to learn more.
13 THE JOURNAL Summer 2012
SPOTLIGHT
Get
Geared up
for fall
Deer season is fast approaching, so now’s the time to kick unruly recoil
to the curb. Stock up on our recoil-taming Knoxx™ stocks to help give
customers an edge in the field.
Thanks to Knoxx recoil-reducing technology from
BLACKHAWK!®, hunters will never look at bigbore rifles and shotguns the same. This patented
technology integrates a powerful extension spring
system into the stock to significantly cut muzzle
rise and reduce felt recoil of even the most potent
loads. It effectively eliminates shoulder fatigue, and
related injuries, giving customers much-needed
relief.
Featuring dual Knoxx recoil-compensation systems,
the SpecOps Stock Gen II™ is the latest and greatest
from BLACKHAWK!’s shotgun stock lineup, slashing
felt recoil by as much as 85%. This rapid-adjust,
seven-position stock provides an 11.25” to 15”
length-of-pull to accommodate any size shooter,
and its lightweight polymer and alloy construction
is built to perform even in the harshest conditions.
If shotgunning customers are looking for a more
conventional design, they can’t go wrong with
the Talon Thumbhole Stock. This 13.75” lengthof-pull shotgun stock is the engineered fusion of
proven Knoxx technology, the ergonomic control
of a pistol grip and time-tested elements of a
traditional thumbhole stock. It sports dual recoilcompensation systems that cut felt recoil by 65%,
making even the heaviest loads easy to handle
while taking down that trophy buck.
To learn more about our full line of BLACKHAWK!
Knoxx recoil-reducing stocks, or to place an order,
contact your ATK sales representative.
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Dual recoil
compensation
system eliminates
harsh recoil with
all loads.
BLACKHAWK!® RIFLE STOCKS
Our Axiom™ rifle stocks give deer hunters the
same recoil-absorbing Knoxx™ technology but in
a package that’s especially designed to accommodate a Remington® 700, Howa 1500 or Weatherby®
Vanguard.
s !XIOM))5,™ Rifle Stock – With rock-solid
construction and dual spring systems, this rapidadjust, seven-position stock reduces felt recoil by
up to 85%.
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hole design is equipped with a comfortable
13.75” length-of-pull, full-floated barrel channel
and dual spring system for an impressive 85% felt
recoil reduction.
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Summer 2012 THE JOURNAL
14