Asiasoft Corporation PLC. (AS)

Asiasoft Corporation PLC.
(AS)
2Q12 Opportunity Day
22nd August 2012
Agenda
Disclaimer

The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation
of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft”) in any jurisdiction nor should it or any part of it
form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.

This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks,
uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates
and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ,
perhaps materially, from the results, performance or achievements expressed or implied in this presentation

This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation,
warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the
information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or
representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents
or otherwise arising in connection with this presentation

This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or
indirectly for any investment decision-making or for any other purposes

This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be
reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws
Page 2
Agenda
Agenda
• Territory Overview
• Asiasoft Overview
• Next Steps
• Appendices
Page 3
Territory Overview
Online Game Publishers in Thailand
TOTAL: 78 Games
111 Games
34 New Games
27 New Games
129 Games
44 New Games
143 Games
154 Games
13 New Games
14 New Games
5
4
39 Companies
(6 New companies)
(No company
closed )
3
33 Companies
(5 New companies)
(5 close company)
2
1
26 Companies
(6 new companies)
(3 close Company)
2009
40 Companies
(1 New company)
(No company
closed )
33 Companies
(8 New companies)
(1 close company)
2010
2011
1Q2012
2Q2012
7 new companies entered the market during 6M12 mostly operating web games
Page 5
Agenda
New Game
Launch
Online Game
3KWar
Gangza
Giga Slave
Band Master
Golden Land
SD Gundam Capsule Fighter Online
12 Tails Online
IL Soul Bringer
3 Kingdom 2
Poke Elf
Cloud Nine
Latale Online
Kitsune
New 13 games from 8 Publishers
Publisher
Asiasoft/Funbox
Asiasoft/Funbox
Asiasoft/Funbox
Asiasoft/Funbox
EMMO
Golden Soft
I Digital Connect
INI3 Digital
INI3 Digital
Onnud 20
TOT
Winner Online
Winner Online
Type
MMORPG
MMORPG
Casual
Casual
WEB
FPS
MMORPG
MMORPG
MMORPG
WEB
MMORPG
MMORPG
MMORPG
Casual
2 games
15%
Publisher
7Zeed
7Zeed
Asiasoft/Funbox
Digicraft
INI3 Digital
Koramgame
Koramgame
OH LA LA online (winner)
PlayInter
SNSPlus
White Cherry Soft Co., Ltd
Winner Online
Winner Online
RTS
1 games
8%
WEB
2 games
15%
FPS
1 games
8%
Online Game
Zeed VS Zombie
Pirate Of Zeed
Q Tales
GetAmped II
Ministry of War
Dragon Esprit
Swordsman Legend
Bubble Ninja
League of Legends
อัศวินแฟนตาซ ี
Crystal Saga
Devil Online
Born to Fire
New
13 games
games from
Publishers
13
New
from 95 publishers
WEB
8 games
61%
MMORPG
8 games
62%
Type
WEB
WEB
MMORPG
Casual
WEB
WEB
WEB
WEB
RTS
WEB
WEB
MMORPG
FPS
MMORPG
2 games
15%
Casual
1 games
8%
FPS
1 games
8%
Web game has been a new mainstream since 1Q12 totaling 15 new games launched in 6M12 compared with 10 games of MMORPG
Page 6
Agenda
Market Share
by Genre in 2Q12
Others
16%
Asiasoft/Funbox
58%
Winner Online
10%
MMOPRG
Golden Soft
13%
CASUAL
Others
16%
TDE/NC True
3%
TDE/NC True
10%
Asiasoft/Funbox
46%
Asiasoft/Funbox
40%
Others
32%
Golden Soft
9%
Golden Soft
5%
INI3 Digital
6%
Others
79%
Winner Online
8%
Golden Soft
12%
Winner Online
12%
Others
1%
TDE/NC True
21%
Web
Game
Asiasoft/Funbox
6%
FPS
Asiasoft/Funbox
20%
Golden Soft
1%
TDE/NC True
76%
MMORPG market share improved from 52% in 1Q12 due to a big success of Dragon Nest
Page 7
Source: Company’s data based on 2Q12 Average CCU
Proportion base on Max CCU end of Dec 10
Agenda in Singapore
Online Game Publishers
TOTAL: 5 Games
24 Games
2 New Games
26 Games
25 Games
2 New Games
0 New Games
4
3
2
1
2010
9 Companies
9 Companies
(1 New company)
8 Companies
(4 New
companies)
4 Companies
2011
1Q2012
2Q2012
No new company or new game in 2Q2012.
Page 8
Agendain Singapore
New Game Launch
2Q11
2Q12
Online Game
Publisher
Type
Heroes of Newerth
Garena
MOBA
Online Game
Publisher
Type
1 New Games Released from 1 publisher
1Q12
Online Game
Publisher
Type
SD Gundam Online
Cherry
Credits
Casual
World of Tanks
SEA Gaming
TPS/FPS
2 New Games Released from 2 publishers
Page 9
Agenda
Online Game Publishers
in Malaysia
TOTAL: 72 Games
106 Games
35 New Games
119 Games
127 Games
14 New Games
41 New Games
10 New Games
4
3
2
1
Companies
( 1 New company)
( 0 close company)
36 Companies
(4 New company)
(1 close company)
33 Companies
(8 new company)
(2 close Company)
29 Companies
(7 new company)
(1 close company)
2010
2011
•
1 new publisher entered the market.
•
10 new titles launched in 2Q12
•
2 titles ended service during 2Q12
2012 Q1
2012 Q2
Page 10
Agenda in Malaysia
New Game Launch
Online Game
魔界 2
Special Force
Finding Neverland Online
古域
飘渺西游
Baby War
Saga of Hero
小小忍者
傲剑
明珠三国
魔龙传奇
Publisher
Cubinet
Cubinet
CiB
ChangYou
i1play
i1play
GamePro
GamBunny
RMS
EZjoy
GoPlayPlay
Type
Client MMORPG
Client MMOFPS
Client MMORPG
Client MMORPG
Web MMORPG
Web Casual
Web MMORPG
Web MMORPG
Web MMORPG
Web MMORPG
Facebook MMORPG
Online Game
沧海
桃园
游戏江湖
吞食天地 3
百变 Pet Pet
Mystic Saga
一马当先
小小名将
大笑西游
修仙魂
Publisher
UIGame
ChangYou
gamersland
Koramgame
GameView
GameView
GameView
Kingsoft
Funnel
GamBunny
Type
Client MMORPG
Client MMORPG
Client MMORPG
Client MMORPG
Web Strategy
Web MMORPG
Web MMORPG
Web MMORPG
Web MMORPG
Web MMORPG
Number of titles launch: 10 from 8 publishers
Near even split between client and Web titles.
Number of titles launch: 11 from 9 publishers
Near even split between client and Web titles.
Page 11
Agenda
Market Share
by Genre in 2Q12
CASUAL
MMOPRG
OVERALL
Web
Game
Source: Company’s data based on 2Q12 Avg. Max CCU
FPS
Page 12
Agenda
Market Share
by Genre in 2Q12
MMORPG
CASUAL
Overall
Web
Game
FPS
AS currently has no market share in web game, but will be opening up new web games soon
Source: Company’s data based on 2Q12 Avg. Max CCU
Page 13
Agenda
Market Share
by Genre in 2Q12
CASUAL
MMOPRG
OVERALL
Web
Game
Source: Company’s data based on 2Q12 Avg. Max CCU
FPS
Page 14
Agenda in Indonesia
Online Game Publishers
TOTAL: 52 Games
24 New Games
76 Games
80 Games
31 New Games
7 New Games
93 Games
13 New Games
4
31 Companies
(0 New companies)
(0 closed company)
3
2
1
31 Companies
(4 New companies)
(2 close company)
29 Companies
(11 New
companies)
(3 closed company)
21 Companies
(10 new companies)
(1 closed Company)
2010
2011
1Q12
2Q12
No new comer in the market in 2Q12
Page 15
Agenda
New Game
Launch
Game Title
Publishers
Jade Dynasty
Lyto
Lost Saga
Kreon
Ace Online
Winner
Battle of the Immortals
Prodigy
TboT
OrangeGame
Ninjakita
Gameweb
Living After War
Mobius
Winning Goal
Mobius
Heroes Island
Bright Star Fortune
Gol Online
IGLO
Game Title
Sudden Attac
Alliance of Valiant Arms
SD Gundam
King of Kings
Harvest Moon
Mercury Red
Real Of Titans
Dragonest
Microvolts
Florensia
Robo Wars
Rosh Online
Shadow Company
Web,
2, 17%
Web,
2, 20%
2011
Casual,
4, 40%
Genre
RPG
Action/Casual
TPS/Casual
RPG
Casual
Web
RPG
Sport/Casual
RPG
Web
RPG, 4,
40%
Publishers
Asiasoft
Asiasoft
Megaxus
Ingame
Prodigy Infinitech
Prodigy Infinitech
Prodigy Infinitech
Kreon
Kingslaim
Olleh4u
Wavegame
Crystal Epic
Qeon
RPG,
4, 33%
2012
Genre
FPS/casual
FPS/Casual
Action/Casual
RPG
Web
FPS/Casual
MOBA/RPG
RPG
TPS/Casual
RPG
Web
RPG
FPS/Casual
13 Games From
10 publishers
Casual
6, 50%
Casual (FPS and Action) is still a mainstay of publishers
Page 16
Agenda
Market Share
by Genre in 2Q12
Megaxus
24%
Others 14%
Asiasoft 2%
OrangeGam
e 5%
WaveGame
9%
Kreon 63%
Lyto 45%
CASUAL
RPG
Prodigy 4%
WaveGame
4%
Kreon 13%
TOTAL
GameWeb
34%
Asiasoft 1%
Others 12%
Lyto 6%
Others 8%
Kreon 52%
Mobius 6%
IGLO 10%
WaveGame
13%
Others 3%
Megaxus 8%
Lyto 19%
Prodigy 12%
Lyto 6%
IAH Game
2%
InGame 2%
WEB
FPS/TPS
OrangeGame
29%
Megaxus 3%
Winner
Interactive
3%
Asiasoft 1%
Others 1%
Kreon 86%
• AS had no market share in web and casual game yet.
• Gemscool is a subsidiary of Kreon from Korea.
Page 17
Source: Company’s data based on captured CCU in 2Q12
Asiasoft Overview
Agenda
Consolidated
Performance
Unit : Million Baht
Items
Revenues
<By Region>
Domestic
Oversea
<By Business Type>
Online
Distribution
Advertising and others
COGS
Gross Profit
GP%
SG&A
SG&A%
Other Revenues
EBIT
EBIT%
EBITDA
EBITDA%
Tax
Non-controlling interests
Net Profit
Net Profit%
Major Adjustment
Normalized Profit
Normalized Profit%
Write-off Adjustment*
Profit after adjustment
Profit after adjustment%
Q2Y11
Q1Y12
Q2Y12
YoY
QoQ
407.62
402.22
594.97 ▲ 46.0%
▲ 47.9%
803.00
997.19 ▲ 24.2%
261.27
146.35
261.32
140.90
315.88 ▲ 20.9%
279.09 ▲ 90.7%
▲ 20.9%
▲ 98.1%
538.29
264.71
577.20 ▲ 7.2%
419.99 ▲ 58.7%
381.15
19.28
7.19
220.07
187.54
46.0%
90.56
21.5%
13.87
110.85
26.3%
137.92
32.7%
26.99
0.00
83.76
19.9%
1.05
84.81
20.1%
4.02
88.83
21.1%
360.79
34.29
7.15
220.55
181.68
45.2%
105.32
25.0%
18.32
94.68
22.5%
123.75
29.4%
21.75
(0.24)
73.12
17.4%
2.03
75.15
17.9%
0.78
75.93
18.1%
425.57
163.60
5.80
358.41
236.56
39.8%
118.07
19.5%
9.59
128.08
21.2%
194.37
32.2%
37.77
0.25
89.99
14.9%
10.82
100.82
16.7%
29.38
130.19
21.5%
▲ 11.7%
▲ 748.3%
▼ 19.3%
▲ 62.9%
▲ 26.1%
▲ 18.0%
▲ 377.2%
▼ 18.9%
▲ 62.5%
▲ 30.2%
▲ 30.4%
▲ 12.1%
▼ 30.9%
▲ 15.5%
▼ 47.7%
▲ 35.3%
▲ 40.9%
▲ 57.1%
741.41
44.95
16.65
432.82
370.18
46.1%
187.66
22.8%
20.03
202.56
24.6%
261.74
31.8%
48.60
0.00
153.75
18.7%
11.02
164.77
20.0%
5.82
170.59
20.7%
786.35
197.89
12.95
578.95
418.24
41.9%
223.39
21.8%
27.90
222.75
21.7%
318.12
31.0%
59.52
0.01
163.11
15.9%
12.85
175.97
17.2%
30.16
206.12
20.1%
▲ 39.9% ▲ 73.7%
▲ 100.0% ▲ 204.7%
▲ 7.4% ▲ 23.1%
▲ 929.9% ▲ 433.6%
▲ 18.9% ▲ 34.2%
▲ 631.2% ▲ 3659.7%
▲ 46.6% ▲ 71.5%
1HY11
1HY12
YoY
▲ 6.1%
▲ 340.3%
▼ 22.2%
▲ 33.8%
▲ 13.0%
▲ 19.0%
▲ 39.3%
▲ 10.0%
▲ 21.5%
▲ 22.5%
▲ 100.0%
▲ 6.1%
▲ 16.6%
▲ 6.8%
▲ 418.0%
▲ 20.8%
* Including loss on impairment of prepaid license fees and written off other intangible assets
Page 19
Agenda
CGS and SG&A
Breakdown
Unit : Million Baht
COGS
Items
Q2Y11
Q2Y12
Royalty
Revenue Sharing
Amortization
Employee
Network&Maintenance
Depreciation
Direct Cost
Total
147.08
121.49
25.58
38.90
22.77
6.75
4.58
220.07
185.62
133.44
52.18
42.18
27.77
8.72
94.12
358.41
% to Core Revenue
%Change
Q2Y11
Q2Y12
36.1%
29.8%
6.3%
9.5%
5.6%
1.7%
1.1%
54.0%
31.2%
22.4%
8.8%
7.1%
4.7%
1.5%
15.8%
60.2%
▲ 26.2%
▲ 9.8%
▲ 104.0%
▲ 8.4%
▲ 22.0%
▲ 29.1%
▲ 1956.4%
▲ 62.9%
1HY11
1HY12
285.17
230.47
54.70
74.46
44.58
13.32
15.30
432.82
318.33
244.92
73.40
82.25
50.42
16.24
111.73
578.95
% to Core Revenue
%Change
1HY11
1HY12
35.5%
28.7%
6.8%
9.3%
5.6%
1.7%
1.9%
53.9%
31.9%
24.6%
7.4%
8.2%
5.1%
1.6%
11.2%
58.1%
▲ 11.6%
▲ 6.3%
▲ 34.2%
▲ 10.5%
▲ 13.1%
▲ 22.0%
▲ 630.4%
▲ 33.8%
Unit : Million Baht
Items
SG&A
Employee
Rental&Utilities
Marketing
Depreciation
Others Selling
Other Administrative
Total
Q2Y11
Q2Y12
45.71
13.06
17.44
4.28
0.36
9.70
90.56
49.36
15.25
30.56
5.56
2.31
15.03
118.07
% to Core Revenue
%Change
Q2Y11
Q2Y12
1HY11
1HY12
▲ 8.0%
▲ 16.7%
▲ 75.2%
▲ 29.9%
▲ 537.7%
▲ 55.0%
▲ 30.4%
89.66
25.44
34.52
8.75
6.44
22.85
187.66
94.79
28.79
54.69
11.00
5.64
28.47
223.39
10.8%
3.1%
4.1%
1.0%
0.1%
2.3%
21.5%
8.2%
2.5%
5.1%
0.9%
0.4%
2.5%
19.5%
% to Core Revenue
%Change
1HY11
1HY12
11.2%
3.2%
4.3%
1.1%
0.8%
2.8%
23.4%
9.5%
2.9%
5.5%
1.1%
0.6%
2.9%
22.4%
▲ 5.7%
▲ 13.2%
▲ 58.4%
▲ 25.8%
▼ 12.4%
▲ 24.6%
▲ 19.0%
• Amortization including write-off other intangible assets
• Direct cost rose from production cost of Diablo 3
• Higher marketing cost due to launch of Diablo 3 and new games launched in early 3Q12
• 2Q11 Other selling expenses were adjusted
Page 20
AgendaStructure
Total Revenue
Domestic
Thailand
•
Plus Sublicense
revenue in Vietnam
54%
Overseas

Singapore

Malaysia

Indonesia

Philippines
46%
• 2Q12 Total Revenue: THB 604.2 million
• Overseas contribution jumped from 34% in 1Q12 to 46 % in 2Q12 due to a new subsidiary in MY ,
and a big success of Diablo 3 in SG and MY
Page 21
2Q12 Total Revenue Breakdown
GROUP
Advertising
1%
Advertising Others
3%
Distribution 2%
Income
10%
Others
1%
Distribution
Income
26%
DOMESTIC
Online Income
85%
Others
0%
1%
Online
Income
72%
Distribution
Income
43%
OVERSEAS
Online Income
56%
2Q12 Total Revenue: THB 604.2 million
Page 22
2Q12 Group Cost Breakdown
Selling Expenses
Employee
17%
COGS
Others
4%
Commission
2%
Depreciation
Others
2%
7%
Network and
Service
8%
Marketing
77%
Royalty Fee
45%
Total Selling Exp. is THB 39.5mn
Administrative Expense
Direct Cost
26%
Employee
Expense
12%
Total COGS is THB 358.4 mn
Others
25%
Depreciation
7%
Rental and
Center
0%
Services
14%
Employee
54%
Total Admin. Exp. is THB 78.5 mn
Page 23
2Q12 Domestic Cost Breakdown
Selling Expenses
Employee
14%
COGS
Others
9%
Other cost
12%
Depreciation
3%
Marketing
77%
Network Service
7%
Royalty Fee
52%
Administrative Expense
Direct Cost
11%
Others
27%
Employee
Expenses
15%
Depreciation
10%
Rental and
Center
Services
11%
Employee
52%
Page 24
2Q12 Overseas Cost Breakdown
Selling Expenses
Employee
20%
COGS
Depreciation
2%
Others
Network Service
1%
8%
Others
2%
Royalty Fee
39%
Marketing
78%
Admin Expenses
Direct Cost
41%
Others
22%
Employee
Expenses
9%
Depreciation
4%
Employee
57%
Rental and
Center Services
17%
Page 25
2Q12 Top 5 Online Games by CCU
Group
Others
28%
Domestic
Dragon
Nest
15%
YulGang
17%
Cabal 6%
Audition
13%
Ragnarok
14%
Yulgang
12%
Others
42%
MapleStory
11%
Ragnarok
10%
Dragon
Nest 22%
Audition
10%
Overseas
Others
18%
Cabal 10%
MapleStory
37%
SDO 10%
Sudden
Attack 12%
MAT 13%
Page 26
Remark: Data based on 2Q12 Avg. Max CCU
Group RevenueAgenda
Breakdown by Genre
Casual
21.1%
Web-Based
FPS
0.0%
3.7%
MMORPG
75.2%
Casual
18.8%
FPS
5.2%
Casual
20.1%
Web-Based
7.0%
FPS
7.3%
Web-Based
5.3%
MMORPG
68.6%
MMORPG
67.7%
Page 27
Financial Highlights
Online Income &Total Sales
COGS
Unit: THB mn
Unit: THB mn
595.0
438.2
354.3
359.2
309.1
313.9
395.3
441.0
395.4
407.6
393.5
344.7
366.6
346.4
407.7
402.2
360.8
232.5
177.0
248.2
212.7
220.1
220.5
219.5
184.4
426.0
2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12
Online Income
Total Sales
Operating Profit
Unit: THB mn
358.4
2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12
Net Profit
Unit: THB mn
90.0
128.1
110.8
104.4
97.9
91.7
81.1
77.0
85.0
94.7
83.8
73.9
69.2
70.0
68.6
72.6
73.1
58.5
Historical high revenue and profit
2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12
2Q10 3Q10 4Q10 1Q11 2Q11 2Q11 4Q11 1Q12 2Q12
Page 28
Source: www.setsmart.com
Revenue Trend
Total Revenue
Online Revenue
Unit : Baht Million
1,684
1,473
1,540
1,506
1,360
1,025
1,195
823
Y2009
Y2010
Y2011
1HY2011
1HY2012
Y2009
Y2010
Distribution Revenue
Y2011
731
786
1HY2011
1HY2012
Other Revenues
Unit : Baht Million
57
Other
217
198
Advertising
47
28
124
20
92
27
45
Y2009
Y2010
Y2011
1HY2011
30
17
13
1HY2012
Y2009
Y2010
28
Y2011
1HY2011
13
1HY2012
Page 29
Agenda
Business Highlights
in 2Q12
•
•
•
New Game Launch
•
Thailand (2):
KNO (May), QT (May)
•
Indonesia (1):
AVA (Jun)
•
Philippines (1):
AVA (Jun)
•
Malaysia CiB (1): Ming Chao Chuan Qi (Apr)
Distributed Product
•
Launch of Diablo III on 15 May 2012
•
Great response with overwhelming sales volume in SG, TH, and MY
M&A:
•
•
Searching for decent investment target
New Subsidiary: CiB
•
Officially consolidated F/S since May 2012
Page 30
Agenda
Current
Portfolio
At the end of 2Q12, AS group operates
54 online game titles in 6 countries:
•
Thailand
27 Titles
•
Singapore
7 Titles
•
Malaysia
22 Titles
•
Vietnam
6 Titles
•
Indonesia
2 Titles
•
Philippines
2 Titles
Number of Games by Genre
Web
FPS 4
4
Casual 8
MMORPG
38
Page 31
Source: Some games are operated in more than one country
Sudden Attack Agenda
Regional Deployment
Regional Deployment of Sudden Attack
to 7 countries in SEA
• Expand SA in
• Thailand
• Indonesia
• Vietnam
• Philippines
• Malaysia - existing
• Singapore - existing
• Brunei – existing
• Multiple ID login
• Multiple Payment Gateway
• Rebrand under PlayFPS
Page 32
Agenda Gaming Firms
AS vs. Asia Leading
Company
Country
Stock Exchange Market Cap.
P/E
( USD Million)
As of 14 Aug 12
Tencent
China
SEKH
53,119
33.2
Shanda
China
1,300
9.7
Perfect World
China
NASDAQ
NASDAQ
601
3.6
The9
China
115
n/a
Gungho
Japan
NASDAQ
JASDAQ
279
11.8
Nexon
Korea
TYO
6,156
12.2
NCsoft
Korea
KRX
4,444
37.7
Wemade
Korea
KOSDAQ
729
28.0
Neowiz
Korea
KOSDAQ
454
6.7
Softworld
Taiwan
GTSM
273
51.5
Gamania
Taiwan
GTSM
140
43.5
Wayi
Taiwan
GTSM
41
14.6
Thailand
SET
170
15.9
AS
Page 33
Source: Company’s research
Next Steps
2012 Updated Agenda
Games Launch Plan
1Q12
(Launched)
2Q12
(Launched)
3Q12
(On Plan)
4Q12
(On Plan)
Total New
Games in
2012
Existing
Games in
2011
Total
Games in
2012
ASC
2
1
5
2
10
19
29
Funbox
1
1
1
3
7
10
3
2
6
2
13
26
39
2
3
5
7
13
0
3
2
Thailand
Company
Thailand
ASO (SG)
Overseas
ASM (MY)
CIB (MY)
1
ASID (ID)
ASPH (PH)*
Overseas
Total**
ASVN (VN)
(Sublicensee)
Grand Total**
1
2
1
5
17
22
1
1
1
3
1
4
2
0
2
1
1
2
2
5
5
12
9
38
5
4
11
7
23
30
70
1
1
2
1
5
6
11
6
5
13
8
27
33
77
* Branch office of ASO
** Non-repeat game titles counting
Page 35
Agenda
New Online Games
Coming Right Up
•
FPS Game
•
Developed by Nexon Corporation, South Korea
•
Target towards Asia's gaming market.
•
Enhanced graphics
•
Powerful impact physics
•
Two-dimensional
•
Social Game
•
Using facebook ID
side-scrolling
•
More than 3 million
MMORPG
players in Korea
•
Cute graphic
•
Fit for all gamers
•
Developed by KOG
Studios. South Korea.
•
Cartoon book cut
scene style
Page 36
Agenda
New segment
in Playpark
Music
Sport/Action
Web Browser
The first Karaoke online game in Thailand
Page 37
Agenda
World of Warcraft:
Mist of Pandaria
•
The fourth expansion set for the world’s
most popular subscription-based
massively multiplayer online role-playing
game
•
Contains the biggest variety of new
content Blizzard’s ever created for a
World of Warcraft expansion
•
Current subscribers of 9 million in existing
version.
•
Movie preview in Germany, well accepted
with 5 million view in YouTube in 4 days
•
Will be available in stores and online
starting from September 25, 2012
Page 38
StarCraft II: Agenda
Heart of the Swarm
•
The first expansion set to Blizzard
Entertainment’s sci-fi real time strategy
game, StarCraft II: Wings of Liberty
•
Continues the epic story from Wings of
Liberty with an all-new campaign that
focuses on Kerrigan, the erstwhile Queen
of Blades
•
New multiplayer content will also be
included in the expansion, as well as new
features and upgrades to the Battle.net
online platform
Page 39
Appendices
Agenda
Company
at a Glance
Company:
Asiasoft Corporation Plc. (AS)
Authorized Capital:
THB 307,407,762
Foundation:
September, 2001
Paid-up Capital:
THB 307,407,762
1st Day Trading: 29 May 2008
Par Value:
THB 1.00
Website:
www.asiasoft.net
Employee:
550 (at the end of Jun 12)
Dividend Policy:
At least 30.0% of net profit
Network:
CEO:
Ownership:
Business:
Thailand, Singapore, Malaysia,
At the end of 2Q12, AS procures 54 online game titles
Vietnam, Indonesia, and Philippines (including 19 titles of CIB’s) operating in 6 countries:
•
Thailand
27 Titles
Mr. Pramoth Sudjitporn
•
Singapore 7 Titles
•
Malaysia
22 Titles (CIB 19 Titles)
Individu
•
Vietnam
6 Titles
0%
al
•
Indonesia
2 Titles
4%
Foreign
•
Philippines 2 Titles
ers
15%
Foreign
Instituti
on
10%
0%
Manage
ment
71%
Services:
MMORPG ● Casual Games ● FPS ●
Web Games ● Game Portal ● Music Online
Most of online games are free to play but users can purchase item in
game to enhance the game experience. Some particular MMORPG
will be charged by playing time.
Page 41
Agenda
Group Structure
and Business
Shareholder Structure:
1. Founders
71.13%
2. Asia Investment 9.76%
Partners Limited
Online Game Publisher
Paid-up capital THB 307.4 m
Thailand
Free Float
Asiasoft International
Co., Ltd. (ASI)
A Capital Co., Ltd.
59.99%
Playcybergames
99.99%
PlayPark Co., Ltd.
Co., Ltd.
Paid-up THB 112.0 m
Investment Company
99.99%
Paid-up THB 20 m
Investment Company
Paid-up THB 0.25 m
Online Game Publisher
30%
40%
Funbox Co., Ltd.
Thaiware Communication
Co., Ltd.
Cybergames
Corporation Co., Ltd.
Paid-up THB 40.0 m
Paid-up THB 1.5 m
Website Services
Paid-up THB 1.0 m
Online Game Publisher
Overseas
99.99%
99.99%
18.29%
100.00%
100.00%
Paid-up THB 5 .0m
Game Portal &
Entertainment Services on
Websites
Internet Gaming Services
79.90%
Asiasoft Online Pte. Ltd.
(ASO)
AS Online Sdn. Bhd.
(ASM)
PT. Asiasoft (ASID)
Paid-up SGD 2 .0 m
Paid-up RM 4.0 m
Paid-up USD 0.8 m
Online Game Publisher
in Singapore
Online Game Publisher
in Malaysia
Online Game Publisher
in Indonesia
61.68%
CIB Development Sdn.
Bhd. (CIB)
Paid-up RM 1.0 m
Online Game Publisher in
Malaysia
Page 42
AS Agenda
Roadmap
Year
Major Incidents
2001
•
•
Established the company
Established Asiasoft Online PTE. LTD. (ASO), a subsidiary in Singapore (100.00%)
2004
•
Being awarded ISO 9001:2000 Accreditation (Information Security)
2005
•
Sublicensed to CONG TY TNHH CHAU A MEM (CTCM) in Vietnam
2007
•
Established AS Online SDN BHD. (ASM), a subsidiary in Malaysia (100.00%)
2008
•
•
Listed on SET (First day traded: 29 May 2008, IPO Price = THB 12)
Acquired 99.99% in Funbox Co., Ltd. (TH)
2010
•
•
Being awarded ISO 27001:2005 Accreditation (Information Security)
Being awarded ISO 9001:2008 Accreditation (Quality Management System)
2011
•
•
•
Set up PT. Asiasoft (ASID), a subsidiary in Indonesia (79.90%)
2Q11: Acquired 40% in Thaiware Communication Co., Ltd. (TH)
4Q11: Acquired 30% in Cybergames Corporation Co., Ltd. (TH)
2012
•
•
•
Set up a branch office in Philippines (ASPH)
Acquired 61.68% in CIB Development Sdn. Bhd. (CIB) in Malaysia
Established Playcybergames Co., Ltd. (PCG), a subsidiary in Thailand (59.99%)
Page 43
Agenda
Historical
Investment
2001
2005
2007
2008
2011
2012
CIB
ASID
(Indonesia)
(Malaysia)
(61.68%)
(79.90%)
ASO
(Singapore)
(100%)
Sublicensed
to CTCM
(Vietnam)
ASM
(Malaysia)
(100%)
Funbox
(Thailand)
(99.99%)
ASPH
Thaiware
(Thailand)
(40%)
Cybergames
(Thailand)
(30%)
(Philippines)
(100%)
Playcyber
games
(Thailand)
(59.99%)
Page 44