terramar® sports unveils fall `14 hottotties® women`s base layer
Transcription
terramar® sports unveils fall `14 hottotties® women`s base layer
! ! ! FOR IMMEDIATE RELEASE Media Contact: Kristen Bujold, CGPR kristenb@cgprpublicrelations.com 781-639-4924 Ext. 115 TERRAMAR® SPORTS UNVEILS FALL ’14 HOTTOTTIES® WOMEN’S BASE LAYER COLLECTION Designed for Women by Women, Line Debuts Proprietary ClimaSense™, Thermal Regulation Performance Technology TARRYTOWN, N.Y. (June 9, 2014) – Reinforcing its commitment to the active female outdoor enthusiast, Terramar Sports Inc.® (www.terramarsports.com), a global leader in engineering advanced next-to-skin performance garments, today introduced its Fall 2014 Terramar HotTotties® women’s line of base layers. The line features ClimaSense™ (CS), a proprietary thermal regulation performance technology that keeps the body warmer in cold conditions and cooler when active. The collection of tops, hoodies and bottoms will be available at www.terramarsports.com and specialty retailers beginning September 1, 2014. The Terramar HotTotties collection uses on-trend colorways and patterns including cosmo, purple rain, kaleidoscope and fantasy, and is known for its incredible comfort and soft texture. All pieces can be worn indoors and outdoors, and are ideal for hiking, running, walking, skiing and yoga. The line is available in regular and plus sizes XS – 3X and priced moderately from $16.00 - $70.00. “Terramar HotTotties designers pay great attention to fit, feel, performance and style,” said Mark Boehmer, VP Product and Business Development at Terramar Sports. “ClimaSense technology responds to women’s physiques that tend to get colder faster. The women’s base layer market is exploding; we offer a practical, stylish option with value that does not presently exist. Our base layers act as a second skin, adapting to the activity, enabling consumers to enjoy their passions with more comfort and for longer periods of time.” -more- Terramar Unveils HotTotties 2014 Women’s Collection Specifically, ClimaSense is a dynamic moisture transport system that is either heat generating (HG) and/or thermal regulating (TR) and adapts to the skin’s surface temperature. When the body is cool, the fabric retains moisture vapor to provide warmth and when the body is active and generating heat, it releases appropriate levels of moisture to cool the body down. Key Fall ’14 products that use ClimaSense are: 1.0 Kashmir CS tops and tights; 2.0 Cloudnine CS tops, tights and catsuit; 3.0 Ecolator CS tops, hoodies and tights; and the 4.0 Thermawool CS tops and bottoms. Thermawool™ is a second proprietary technology for Fall 2014 engineered by Terramar. It acts as a complete heat exchange system and keeps consumers cool when overheated and warm in cold weather. Terramar engineered a product with a “dual” surface, specifically, 30 percent Merino wool on the outside and 100 percent polyester on the inside, with a brushed interior for enhanced comfort. This combination maximizes the functional benefits of the two fibers – breathability, moisture management and comfort. The crew, ½ zip and tight feature Thermawool. About Terramar Sports: Terramar® has a 43-year history of manufacturing performance base layers. Building on its heritage of technical silk garments, Terramar has become a global leader in engineering next-to-skin garments that utilize a combination of advanced fibers/fabrics, treatments and functional design. Terramar has a full line of products including HotTotties®, a line designed by women for women. Proprietary technologies include ClimaSense™, Thermawool™, TXO®, dri-release®, and Thermasilk®. For more information: www.terramarsports.com! ! ! ###! 2!