Leveraging Mobile Email Marketing Templates

Leveraging Mobile Email
Marketing Templates
Wendy Griffin
Marketing Coordinator, Campaigner®
feedback@campaigner.com
#CampaignerEmail
Tweet Us
@CampaignerEmail
#CampaignerMobile
Agenda
Why is Mobile Important?
Mobile Usage Stats
Anatomy of a Mobile Friendly Email
Design – Things to Consider
Mobile Email Marketing Best Practices
Campaigner® & Mobile
Demonstration
Questions
Why is Mobile Email Marketing Important?
Why is Mobile Email Marketing Important?
Mobile is GROWING Every Day!




57% accessed their personal email account from their mobile device.
44% accessed their business email account from their mobile device.
20% opted in to get email updates, but did so using their mobile phone.
19% opted in to get SMS/text mobile marketing offers on their mobile
phone
Source: ClickZ
Mobile Usage Stats
38.5% of mobile internet time is spent using email.
(and growing)
Mobile Usage Stats
More email is read on a Mobile device than on a
desktop email client or via webmail.
Mobile Usage Stats
90% of smartphone owners access the same email
account on mobile and desktop.
Mobile Usage Stats
Best performing uses for Mobile Templates
Mobile Usage Stats
If you receive an email, and it doesn’t look good,
What do YOU do?
Mobile Usage Stats
Jun-Sep 2012: 44% of emails sent via Campaigner
were opened on mobile devices
Anatomy of a Mobile Friendly Email
Anatomy of a Mobile Email
Fonts should be set larger
than in traditional emails
Simplify your preheaders,
nav. bar, etc.
Trim your emails to be
between 320-550px wide
Use images carefully
Be short, concise and to the
point
Include the CTA front and
center
http://litmus.com/blog/anatomy-mobile-email/anatomy-mobile-email-24-1000px#
Anatomy of a Mobile Email
Use a single- column
template
Be obvious with your
links
Add white space to give
your design breathing
room
http://litmus.com/blog/anatomy-mobile-email/anatomy-mobile-email-24-1000px#
Design – Things to Leverage
3 important things to leverage
when it comes to mobile email marketing
Leverage #1
From Name
Leverage #2
Subject Line
Leverage #3
Preheader
Design Comparison
 Mobile VS Web
Best Practices
 Always maintain consistency.
Best Practices
 Be brief and easy to scan
Best Practices
 Make it easy to share or “like”
Best Practices
 Inside the email…
Best Practices
 Use a clear “Call-To-Action” button
Best Practices
 Make a list
™
Campaigner & Mobile
Demonstration
#CampaignerWebinar
Questions?
#CampaignerWebinar
Tweet Us
@CampaignerEmail
#CampaignerMobile
Thank You!
If you have comments or questions
about this session, feel free to email
us at feedback@campaigner.com
Facebook.com/CampaignerEmail
Twitter.com/CampaignerEmail
#CampaignerWebinar