OIA - International Drive P3 Transit Corridor

Transcription

CONFIDENTIAL
VHB No. 61569.00 | December 6, 2011
OIA - International Drive
P3 Transit Corridor
RIDERSHIP ESTIMATION REPORT
Figure 1
Proposed Transit Corridor
Semoran Blvd.
To DeLand
SunRail
Sand Lake Rd.
Florida Mall
vd.
Tradeport Dr.
Uni
ver
sal
Bl
Beachline Expressway
Orlando Gateway
Orange Ave.
Florida’s Turnpike
Orange Blossom Trail
John Young Parkway
Orlando International Airport
PREPARED FOR
To Poinciana
American Maglev Technology, Inc.
pREPARED by
Transit Stations
Proposed Alignment
SunRail Corridor
Vanasse Hangen Brustlin, Inc.
December 2011
OIA – I Drive P3 Transit Corridor
Ridership Estimation Report
Table of Contents
Executive Summary ................................................................................................................ i Introduction and Study Objectives .................................................................................... 1 Market Data Sources ............................................................................................................. 3 Data Sources ............................................................................................................................. 4 1998 Bee Line Monorail Study ................................................................................... 4 OIA Rail Connector Study .......................................................................................... 4 Central Florida Regional Planning Model .................................................................. 5 OIA Passenger Survey .............................................................................................. 5 OIA Enplanement Information.................................................................................... 5 Data from the I Drive District and Visit Orlando ......................................................... 6 Florida Mall Employment and Transit Usage ............................................................. 6 OCCC Client Survey .................................................................................................. 7 High Speed Rail Ridership Forecasts ........................................................................ 7 Growth Rate Summary .............................................................................................................. 8 Potential Transportation Market ........................................................................................ 9 1. 2. 3. 4. OIA to/from I Drive District ......................................................................................... 9 Connecting Trips to/from SunRail ............................................................................ 11 Florida Mall to/from Other Stations .......................................................................... 12 Total Market ............................................................................................................. 13 Market Capture and Ridership Estimates ....................................................................... 15 Next Steps.............................................................................................................................. 19 Appendix
i
Table of Contents
List of Tables
Table No. Title
Page
Table 1 Summary of Historical and Forecasted Growth Rates............................................................... 8 Table 2 Potential Market – OIA to/from I Drive District (Trips per Year) ............................................... 10 Table 3 Potential Market – Connecting Trips to/from SunRail (Trips per Year).................................... 12 Table 4 Potential Market – Florida Mall to/from Other Stations (Trips per Year) .................................. 13 Table 5 Total Market Summary ............................................................................................................ 14 Table 6 Total Market – Tourist versus Non-Tourist Trips (per Year) .................................................... 14 Table 7 Market Capture Data Summary ............................................................................................... 15 Table 8 Market Capture Data Summary ............................................................................................... 16 Table 9 Preliminary Market Capture Estimates .................................................................................... 16 Table 10 Preliminary Ridership Estimates (Trips per Year).................................................................... 18 ii
Table of Contents
List of Figures
Figure No. Title
Page
Figure 1 Project Location Map .................................................................................................................iii Figure 2 Potential Market Summary ....................................................................................................... iv Figure 3 Ridership Estimation Summary ................................................................................................ iv iii
Table of Contents
Executive Summary
American Maglev Technology, Inc. (AMT) has developed a concept for a privately
funded public transportation system, utilizing a magnetic levitation (maglev)
technology, connecting Orlando International Airport (OIA) with the Orange County
Convention Center (OCCC) to the west. The AMT system concept provides
improved east-west mobility between OIA and the International Drive District,
building upon several past transit initiatives for this corridor. The AMT system also
allows for improved regional mobility through transfers to and from the north-south
SunRail system at the Sand Lake Road station. Figure 1 shows the project location.
Additional phases of the system have been proposed following the completion of the
OIA to OCCC segment; however those connections are outside the scope of this
effort.
VHB/Vanasse Hangen Brustlin, Inc. has been retained by AMT to prepare
preliminary ridership estimations for the proposed system. This analysis relies on
existing data sources and is intended to establish a reasonable range of ridership
potential. The analysis results serve as an update to previous studies and as a
starting point for more detailed subsequent studies and investment grade analyses of
the proposed system.
The ridership analysis accounts for both the tourist and non-tourist markets. The
potential for additional ridership through transfers to and from the SunRail system at
the Sand Lake Road station is addressed in the analysis, but transfers to and from
LYNX routes are not estimated. Market capture percentages have been developed
separately for tourists and non-tourists based on the availability of other travel
options.
Based on estimates of the overall market and reasonable market capture percentages,
the preliminary ridership estimations for the AMT system are as follows:



Opening Year (2014) – 3.1 million to 4.1 million trips per year
Interim Year (2025) – 4.6 million to 6.0 million trips per year
Horizon Year (2035) – 6.3 million to 8.4 million trips per year
The steps in the ridership estimation process are described in the following sections.
i
Executive Summary
Market Data Sources – The first step in the estimation process consisted of a review
of available data from both previous studies and current statistics. Past ridership
studies completed for transit systems serving OIA and the I Drive corridor include
the BeeLine Monorail Study and the OIA Rail Connector Study. (Ridership data for
SunRail and the planned High Speed Rail system are not publicly available.) The
data review also included current travel and tourism data from OIA and the I Drive
District, which was used to estimate the size of the overall market. The Central
Florida Regional Planning Model (CFRPM) was used as a data source for analyzing
travel patterns between the destinations served by the proposed AMT system.
Potential Transportation Market – Based on the review of the available data sources,
the total potential transportation market for the AMT system is estimated as
approximately 32.5 million one-way trips annually for the opening year of 2014; the
potential market increases to 46.7 million trips for the year 2025 and 60 million trips
for the year 2035. Figure 2 shows the distribution of the potential market between
tourist trips and non-tourist trips. The largest market component by far consists of
non-tourist trips connecting to and from SunRail; this is because of the regional
population and employment centers that will be served by the system, including
Downtown Orlando, Orlando Health and Florida Hospital. However, this market
poses the most significant challenge for ridership, as many within this market are
non-tourists with private automobiles. In comparison, the market components
associated with OIA/I Drive District trips contain a larger tourist population that is
less likely to have a personal automobile available.
Market Capture – A range of market capture percentages was developed for tourists
and non-tourists. The range was developed based on past studies and current
traveler surveys completed by OIA. Data on existing transit usage for the Orlando
region was also reviewed to develop market capture percentages for non-tourists.
The highest market capture percentages, 35 to 45 percent, are associated with tourist
trips between OIA and the I Drive District. This range is consistent with the results
of a survey of convention clients completed by OCCC in October 2011. The lowest
percentages, 1 to 2 percent, are associated with non-tourist trips connecting to and
from SunRail.
Ridership Estimation – Based on the potential market estimates and market capture
percentages, the ridership estimations for the AMT system were developed for the
years 2014, 2025 and 2035. Opening year 2014 estimates range from 3.1 million to 4.1
million one-way trips per year. For the horizon year 2035, ridership estimates are
approximately double, ranging from 6.3 million to 8.4 million trips per year. The
majority of the estimated ridership (approximately 80%) is from tourist trips, as
shown in Figure 3.
The next steps in the ridership evaluation process consist of investment grade
analyses that will address financial and operations factors affecting ridership for the
AMT system. These factors include price sensitivity, the proposed service frequency,
and travel times compared to existing auto, bus and taxi modes.
ii
Executive Summary
Figure 1
Proposed Transit Corridor
Semoran Blvd.
To DeLand
SunRail
Sand Lake Rd.
Florida Mall
vd.
Tradeport Dr.
Uni
ver
sal
Bl
Beachline Expressway
Orange Ave.
Florida’s Turnpike
Orange Blossom Trail
John Young Parkway
Orlando Gateway
To Poinciana
Transit Stations
Proposed Alignment
SunRail Corridor
December 2011
Figure 2
Potential Market Summary
Figure 3
Ridership Estimation Summary
iv
Executive Summary
1
Introduction and Study Objectives
American Maglev Technology, Inc. (AMT) has proposed a privately funded public
transportation system, utilizing a magnetic levitation (maglev) technology, connecting
Orlando International Airport (OIA) with the Orange County Convention Center (OCCC)
to the west. Intermediate stops include the Sand Lake Road SunRail station and Florida
Mall. This system is projected to be completed by 2014. Additional phases of the system
are under consideration, but a completion date has not been determined for these phases.
Figure 1 shows the AMT system. The following is a description of the proposed stops:




Orlando International Airport (OIA) – This stop would be located to the south of
the main terminal and would be part of a larger intermodal center.
Sand Lake Road – This proposed stop is located at the intersection of Sand Lake
Road and Orange Avenue and would allow for direct transfers between the AMT
system and the SunRail commuter rail system.
Florida Mall – This proposed stop is along Sand Lake Road in front of the Florida
Mall, allowing access to shopping, employment and hotel trips associated with the
mall.
Orlando Gateway – This stop would be located at the Orange County Convention
Center (OCCC) near the Canadian Court Intermodal Center. While the stop would
provide a direct connection to OCCC, it would also provide access from OIA to the
larger I Drive District. The International Drive Master Transit and Improvement
District (“I Drive District”) is an existing entity that operates the I-RIDE Trolley
between OCCC, Sea World, as well as the hotels and tourist attractions along the
International Drive corridor. The I Drive District is also considering long-term
transit improvements within the area to improve overall connectivity. These
improvements would allow the Orlando Gateway stop to serve the entire I Drive
District.
Several transit ridership studies have been previously completed for transit systems along
an east-west alignment similar to the proposed AMT system. However, these studies differ
in terms of underlying assumptions, the analysis timeframe and the ridership results. This
analysis is intended to establish a reasonable range of ridership estimation for the AMT
system based on available data sources. This range is intended to serve as an update to
1
previous studies and a starting point for subsequent more detailed studies and analyses of
the proposed system.
The analysis assumes an opening year of 2014 for the AMT system and a planning horizon
year of 2035. Results for an interim year of 2025 are also presented. These ridership
estimates are based on the completion of the segment between OIA and OCCC and do not
account for implementation of potential future phases.
2
2
Market Data Sources
The overall approach to estimating the ridership potential consists of two components:
1) estimating the potential market and
2) estimating the market capture percentage for the system.
A primary potential market for the AMT system includes all trips, regardless of mode, that
occur between Orlando International Airport and the International Drive corridor, which
includes the OCCC, Sea World to the south and Universal Studios to the north. The size of
this market is dictated largely by overall tourism levels, specifically passenger traffic at
Orlando International Airport and visitor levels for the I Drive District.
Within the vicinity of the AMT alignment, the potential market also includes intermediate
trips from Orlando International Airport or the International Drive corridor to Florida
Mall. With the SunRail connection at the Sand Lake Road station, an even larger nontourist market would have the ability to use the system. For this analysis, the size of the
overall market was estimated using multiple data sources, as described later in the report.
The market capture percentage represents the share of the overall market that would
choose to travel by the AMT system versus other modes such as taxi, rental car, private
shuttle or LYNX bus. This analysis includes an estimated market capture for the AMT
system. However, the final market capture percentage will depend on factors related to the
system capacity and operations, including the frequency of service, hours of operation, and
the travel time and cost relative to other travel options.
3
Market Data Sources
Data Sources
The following data sources were used for this analysis. This information was used
estimate both the total market for the AMT system and the market capture percentages for
tourists and non-tourists.
1998 Bee Line Monorail Study
The Bee Line Monorail Study evaluated the feasibility of implementing a 55-mile
transportation system utilizing magnetic levitation technology that would run within the
existing Bee Line Expressway (SR 528) right-of-way between International Drive in
Orlando and Port Canaveral in Brevard County. The system’s five stations proposed
linkages to Orlando International Airport (OIA); public mass transit via LYNX and the
Florida High Speed Rail Program; and other major activity centers. The Beeline Study
utilized a COMPASS-R modeling platform and forecasted ridership of more than 7 million
trips by 2003; this forecast assumed an annual growth rate of approximately eight percent
for tourist traffic based on the observed growth in tourism during the 1990’s.
The Bee Line Monorail Study was used as a source document to inform the ridership
estimates because it evaluated a similar type of technology and a portion of the Project’s
Study Area for the Bee Line Study overlaps with the proposed AMT alignment.
OIA Rail Connector Study
The purpose of the 2005 Orlando International Airport Rail Connector Study (OIARCS)
was to analyze the best east-west rail transportation connection between the airport and
the Orange County Convention Center, where it would then connect with the then-planned
North-South Light Rail Transit (LRT) system. The study assumed the existence of a NorthSouth LRT system of 34 stations stretching between Altamonte Springs and Sea World.
It was calculated from the OIARCS that of the trips to the International Drive area, 16
percent of those would be captured by premium transit each day. Data presented in the
OIARCS report from previous airport passenger surveys was extracted for use in this
analysis. The extracted data included the mix of visitor versus resident passengers at OIA
as well as access mode to the airport.
The OIA Rail Connector Study was used as a source document to inform the ridership
estimates because it also evaluated a rail connection with the same terminal stations as the
proposed AMT system.
4
Market Data Sources
Central Florida Regional Planning Model
The Central Florida Regional Planning Model (CFRPM) was developed for FDOT District
Five and is the most current travel demand forecasting model for the Orlando metropolitan
area. The model has been validated to Year 2005 conditions and includes a 2035 Cost
Feasible scenario as well as multiple interim year scenarios. The CFRPM estimates an
annual growth rate of non-tourist trips of about 2.5 percent between 2005 and 2015 and
about 1.9 percent between 2005 and 2035. The CFRPM was an important source in
developing the ridership estimates because it provides a benchmark for the travel patterns
of the greater region and it includes important information regarding trip interactions
between the planned SunRail stations and the system termini at OIA and International
Drive.
OIA Passenger Survey
The 2009 Orlando International Airport (OIA) Passenger Survey was completed as a part of
the 2002-2022 Master Plan Update and is comprised of responses from 500 departing
passengers who completed the survey during February 2009. Information obtained from
the passenger survey that was used to support this ridership estimation effort includes:
traveler destinations within the Orlando region (17.66% to I Drive District); mode of travel;
average party size; and average length of stay.
The OIA Passenger Survey is an important data source because it provides insight into the
behavior patterns of travelers to and from the region, and tourist capture is anticipated to
be a significant source of ridership for the proposed AMT system.
OIA Enplanement Information
Orlando International Airport provided information regarding their historic and projected
annual enplanements; this documentation is included in the Appendix. Total enplanements
for the year 2010 were approximately 16.6 million. The annual growth rate exhibited by
the historical enplanements (1998 to 2010) is 1.6 percent, while future annual growth in
enplanements is estimated between 3.6 and 4.0 percent. For the year 2035, forecasted
enplanements are approximately 40.3 million. The annual enplanement figures are an
important source to inform development of the ridership estimates because the number
and growth patterns of the enplanements are key inputs in calculating the potential tourist
demand along the system alignment.
5
Market Data Sources
Data from the I Drive District and Visit Orlando
The International Drive (“I Drive”) District was created in 1992 as a special taxing district
formed under a public-private initiative with Orange County and the City of Orlando. The
District is comprised of 10,387 parcels of land that encompass more than 5,370 acres. The
District is regulated by a Governing Board and an appointed Advisory Board, and is
charged with the responsibility of several major initiatives that contribute to the current
and future economic development for the International Drive Resort Area. Information
obtained from the International Drive website and staff that was used to support this
ridership estimation effort includes:

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






Total overnight visitation : 5.3 Million visitors per year (I Drive)
Total I Drive District employment :Approximately 32,000 workers
Total hotel rooms: 40,620, with an average occupancy of 69 percent during FY 2011
OCCC attendance: Over 1.3 million people annually at approximately 300 events
per year
OCCC employment: 500 regular full-time employees plus up to 500 additional
workers for events
Overnight domestic visitors: 64% (2010)(Visit Orlando)
Historical growth rate for visitors (1992-2000): 5.89% (Visit Orlando)
Historical growth rate for visitors (2000-2010): 1.70% (Visit Orlando)
Average Party Size: 2.58 persons (Visit Orlando)
Average Length of Stay: 4.63 nights (Visit Orlando)
The information received relating to the I-Drive District and Visit Orlando is important
because it also provides insight into the behavior patterns of travelers to and from the
region. As noted previously, tourist capture is anticipated to be a significant source of
ridership for the proposed AMT system.
Florida Mall Employment and Transit Usage
Florida Mall is one of the premier Central Florida shopping centers, featuring 1.9 million
square feet of shopping. Based on data from the Mall’s operators, there are currently more
than 4600 employees working at the Florida Mall, of whom approximately 20 percent take
the bus to and from work. The proposed AMT system could benefit Mall employees by
providing an additional transportation option for their daily commute. In addition to Mall
employees, up to 15 million customers visit the mall annually.
The Florida Mall employment and visitor information is an important data source in
developing the ridership estimates because the Mall is a major employment center and
attraction in the study area, and a stop is proposed at this location.
6
Market Data Sources
OCCC Client Survey
In October 2011, the Orange County Convention Center surveyed its convention clients
about its travel behaviors and preferences. The results of this survey indicated if there
were a train connecting OIA to OCCC, approximately 40 percent of attendees would use it.
The results of the survey are included in the Appendix. This data is significant because it
helps inform the market capture percentages for tourist trips between the Airport and the I
Drive District.
High Speed Rail Ridership Forecasts
Data regarding the High Speed Rail (HSR) ridership forecasts is not currently publicly
available, as the existing draft is being finalized in response to FRA and FDOT comments.
The HSR ridership forecasts were sought to inform the AMT system ridership estimates
because the two systems have similar operating speeds and both provided a direct
connection between OIA and the I Drive District. The HSR ridership analysis provides the
most current estimate of travel patterns between OIA and the I Drive District. As part of
the refinement of ridership forecasts for the AMT system, it is recommended that the HSR
analysis assumptions and model files be reviewed when this information becomes publicly
available.
7
Market Data Sources
Growth Rate Summary
Table 1 presents a summary of growth rates for tourists and non-tourists based on the data
sources previously discussed. The growth rate assumptions – particularly for tourist traffic
– are a key determinant of the potential market for the AMT system. Tourism levels during
the 2000’s were flat, projections for future tourism growth are between 3 and 4 percent per
year. This growth is still less than the 8 percent annual growth that occurred during the
1990’s.
Table 1
Summary of Historical and Forecasted Growth Rates
Historical / Observed Data
Data Source
Data Range
Annual
Growth
Market
Bee Line Monorail Study
1992 - 1998
8%
Tourists
OIA Enplanement Data
1998 - 2010
1.60%
Tourists
Visit Orlando
1992 - 2000
2000 - 2010
5.9%
1.7%
Tourists
Tourists
Forecast
Range
Annual
Growth
Market
Central Florida Regional
Planning Model (CFRPM)
2005 - 2035
1.9% to 2.5%
Non-Tourists
OIA Enplanement Data
2010 - 2036
3.6% to 4.0%
Tourists
Data Forecasts
Data Source
8
Market Data Sources
3
Potential Transportation Market
The potential market was evaluated based on the following trip patterns that would serve
both tourists and non-tourists:
1.
2.
3.
OIA to/from I Drive District
Connecting Trips to/from SunRail
Florida Mall to/from Other Stations
Each component is discussed separately. The potential market is defined as all trips with
origins and destinations that could be served by the AMT system. The market capture
percentages and ridership estimates are then developed after accounting for the
attractiveness of the system relative to other modes.
1. OIA to/from I Drive District
The primary market for the AMT system is associated with trips between OIA and the I
Drive District; this district includes the Orange County Convention Center, SeaWorld, and
the various attractions and hotels along the International Drive corridor.
Three methods were used to estimate the size of this market. The first two methods
estimated the tourist market for 2010 based on the following existing data:


OIA Enplanements and Passenger Survey – The total tourist market was estimated
using the number of 2010 annual enplanements and the results of the passenger
survey indicating the percentage of OIA passengers originating from the I
Drive/Universal / Sea World district.
I Drive Occupancy/Visit Orlando – The total tourist market was estimated using
the number of I Drive hotel rooms, average occupancy rate, and an assumption of
the percentage of overnight visitors coming from the airport. Visit Orlando data
was used for the average party size and average length of stay.
Non-tourists (who would not use the airport or hotels) were then estimated separately as a
percentage of the total market. Based upon origin-destination data and the split between
tourist trips and non-tourist trips from the Central Florida Regional Planning Model
9
(CFRPM), it was assumed that approximately 10.5 percent of the total market for trips
between OIA and the I Drive district were non-tourists, with tourists making up the
remaining 89.5 percent. The 2010 tourist market was then factored up to opening year 2014
conditions based on forecasted growth in enplanements between 2000 and 2015 (3.98
percent per year). The non-tourist market was then factored up to opening year 2014
conditions using an annual rate of 2.48 percent, consistent with the region wide annual
travel growth projected by the CFRPM.
The third method estimated both the tourist and non-tourist markets by analyzing the
origins and destinations in the CFRPM 2005 total person trip tables. The person trip tables
from the model represent the number of trips on an average weekday; these daily weekday
trips were factored to annual values amount based on the following assumptions:
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

90 percent of all work trips occurred from Monday to Friday (i.e., 18 percent of
weekly work traffic occurred on an average weekday). This assumption resulted
in multiplying the daily work trips by 289 to estimate annual trips.
Non-work non-tourist trips occurred equally over the week, so the daily trips were
multiplied by 365 to estimate annual trips.
50 percent of the tourist trips occurred during the weekdays and 50 during the
weekends (i.e., each weekday represents 10 percent of the weekly tourist demand).
The weekday daily trips were therefore multiplied by 520 to calculate the annual
number of tourist trips.
The non-tourist trips were grown to 2010 conditions based on actual growth in
enplanements and Visit Orlando visitor data for this period (1.32 percent per year). The
resulting 2010 tourist trips were then grown to 2014 conditions using the OIA growth rate
of 3.98 percent described earlier. The non-tourist trips were grown to 2014 conditions
based on the annual CFRPM growth rate of 2.48 percent described earlier.
Table 2 summarizes the estimates for the potential market for trips between OIA and the I
Drive District using the three methods described above; the estimate is provided for the
opening year of 2014, a horizon year of 2035 and an interim year of 2025. These
calculations produce a Year 2014 tourist market between 6.8 and 10.4 million trips per year.
These values were then used as the starting point for calculating non-tourist trips and the
future year market estimates.
Table 2
Potential Market – OIA to/from I Drive District (Trips per Year)
Opening Year (2014)
Analysis Method
OIA Enplanements and Passenger Survey
I Drive Hotel Occupancy/Visit Orlando
Central FL Regional Planning Model
Average
Tourist Trips
6,864,500
9,360,700
6,298,400
7,507,900
10
Non-Tourist Trips
756,800
1,032,100
512,700
767,200
Total Trips
7,621,300
10,392,800
6,811,100
8,275,100
Interim Year (2025)
Analysis Method
Average
Tourist Trips
10,085,600
13,753,100
9,253,900
11,030,900
Non-Tourist Trips
912,000
1,243,700
600,800
918,800
Total Trips
10,997,600
14,996,800
9,854,700
11,949,700
Horizon Year (2035)
Analysis Method
Average
Tourist Trips
14,222,100
19,393,800
13,049,300
15,555,000
Non-Tourist Trips
1,102,700
1,503,700
726,400
1,110,900
Total Trips
15,324,800
20,897,500
13,775,700
16,665,000
Note: OIA data for trips to and from the I Drive District also include trips to Universal Studios and Sea World.
To develop the potential market for the 2025 and 2035 future years, different growth rates
were assumed for tourist travel versus non-tourist travel. An annual growth rate of 3.7
percent is assumed for tourists, consistent with OIA’s forecasted growth in enplanements.
An annual growth rate of 1.9 percent is assumed for non-tourists, consistent with the
regionwide annual travel growth projected by the CFRPM.
2. Connecting Trips to/from SunRail
Another significant potential market for the AMT system consists of transfer trips to and
from the SunRail system. This transfer would occur at the Sand Lake Road station. With
the addition of an east-west transit connection through the AMT system, SunRail users
would have direct access to OIA, FL Mall, and the I Drive District, with indirect access to
Universal Studios and Sea World. For purposes of estimating the additional market, the
following trips were considered:



SunRail stations to OIA (includes reverse trip)
SunRail stations to I Drive District including Universal Studios and Sea World
(includes reverse trip)
SunRail stations to Florida Mall (includes reverse trip)
Table 3 summarizes the results of this market analysis for the years 2014, 2025 and 2035.
The potential market for the SunRail connecting trips was developed using the total person
trip table from the year 2005 CFRPM and accounts for all trips within a 1 mile radius of a
SunRail station to or from one of the three destinations listed above. The year 2005 trip
estimates were grown to year 2014, 2025 and 2035 conditions using the same growth rates
as described in the previous section.
11
Table 3
Potential Market – Connecting Trips to/from SunRail (Trips per Year)
Opening Year (2014) (1)
To / From OIA
To/From I Drive District
To / From Florida Mall
2014 Total
Tourist Trips
1,348,900
1,852,700
N/A (2)
3,201,600
Non-Tourist Trips
1,307,300
14,858,200
1,916,900
18,082,400
Total Trips
2,656,200
16,710,900
1,916,900
21,284,000
Tourist Trips
2,267,800
3,130,400
N/A (2)
5,398,200
Non-Tourist Trips
2,057,700
20,452,500
3,115,600
25,625,800
Total Trips
4,325,500
23,582,900
3,115,600
31,024,000
Tourist Trips
3,198,000
4,414,300
N/A (2)
7,612,300
Non-Tourist Trips
2,487,800
24,727,400
3,766,900
30,982,100
Total Trips
5,685,800
29,141,700
3,766,900
38,594,400
Interim Year (2025)
To / From OIA
To/From I Drive District
2025 Total
Horizon Year (2035)
To / From OIA
To / From I Drive District
2035 Total
Notes:
(1)
(2)
For the Year 2014, only the 11 Phase 1 SunRail stations from Sand Lake Road north to Debary are included. For the years 2025 and 2035, all 16 stations are
assumed.
The Florida Mall is not classified in the CFRPM as a tourist destination; therefore, a separate estimate was not available.
These estimates demonstrate the importance of the SunRail connection in expanding the
potential market for the AMT system. This connection is particularly significant because of
the regional population and employment centers within 1 mile of the SunRail stops. As
previously discussed, however, the potential market estimates reflect the total demand for
trips between these points, regardless of travel mode. The final ridership levels will
depend on the operating characteristics of both SunRail and the AMT system, as well as the
time and cost competitiveness relative to other options such as private automobile and
LYNX bus service. As part of the system, AMT has proposed a free reciprocal transfer
system between SunRail and LYNX; the details of this system will be developed in
subsequent project phases.
3. Florida Mall to/from Other Stations
A secondary potential market for trips along the AMT system consists of trips to and from
Florida Mall. As proposed, the system will include a stop along Sand Lake Road serving
the mall and other regional destinations. The market shown is based on the total person
trip table from the 2005 CFRPM. Table 4 summarizes the estimates for the potential market
for these trips; the estimate is provided for the opening year of 2014, a horizon year of 2035
and an interim year of 2025.
12
Table 4
Potential Market – Florida Mall to/from Other Stations (Trips per Year)
Opening Year (2014)
OIA to/from FL Mall
I Drive District to/from FL Mall
2014 Total
Tourist Trips
311,000
460,400
771,400
Non-Tourist Trips
202,500
2,001,000
2,203,500
Total Trips
513,500
2,461,400
2,974,900
Tourist Trips
457,000
676,400
1,133,400
Non-Tourist Trips
237,300
2,345,500
2,582,800
Total Trips
694,300
3,021,700
3,716,000
Tourist Trips
644,400
953,900
1,598,300
Non-Tourist Trips
286,900
2,835,400
3,122,300
Total Trips
931,300
3,789,300
4,720,600
Interim Year (2025)
OIA to/from FL Mall
2025 Total
Horizon Year (2035)
OIA to/from FL Mall
2035 Total
The estimates for the potential market are based on trip origin-destination patterns from
the Central Florida Regional Planning Model. As reflected in the results, the mall serves as
a significant tourist destination but also has a non-tourist transportation market due to its
employment levels.
4. Total Market
Table 5 summarizes the total potential market for the AMT system based on the
components described in the previous sections. The largest market component by far
consists of connecting trips to and from SunRail; this is because of the regional population
and employment centers that will be served by the system. However, this market poses
the most significant challenge for ridership, as many of those within this market are nontourists who own private automobiles. In comparison, the market components associated
with OIA/I Drive District contain a larger tourist population that is less likely to have a
personal automobile.
13
Table 5
Total Market Summary
Potential Market (Trips per Year)
Year
OIA to/from I Drive
District
Opening Year (2014)
8,275,100 (1)
Interim Year (2025)
11,949,700 (1)
Horizon Year (2035)
16,666,000 (1)
Percentage of Total Market
Year
Opening Year (2014)
Interim Year (2025)
Horizon Year (2035)
Notes:
(1)
OIA to/from I Drive
District
25%
26%
28%
Connecting Trips
to/from SunRail
21,284,000
31,024,000
38,594,400
Florida Mall to
Other Stations
2,974,900
3,716,000
4,720,600
Total Market
Connecting Trips
to/from SunRail
65%
66%
64%
Florida Mall to
Other Stations
9%
8%
8%
Total Market
32,534,000
46,689,700
59,981,000
100%
100%
100%
Average of all data sources.
Table 6 shows the breakdown of the total market between tourist and non-tourists for each
analysis year. This breakdown is also shown in Figure 2. The non-tourist (local) market
comprises over 80% of the total potential market for the AMT system. This is due to the
market component associated with transfers to and from SunRail. The size of the nontourist market represents a significant long-term growth opportunity the AMT system. As
the regional transit system matures, the AMT system can help to increase SunRail
ridership, and vice versa.
Table 6
Total Market – Tourist versus Non-Tourist Trips (per Year)
Potential Market (Trips per Year)
Year
Tourist Trips
Opening Year (2014)
3,201,600
Interim Year (2025)
5,398,200
Horizon Year (2035)
7,612,300
Non-Tourist Trips
18,082,400
25,625,800
30,982,100
Total Trips
21,284,000
31,024,000
38,594,400
Percentage of Total Market
Year
Opening Year (2014)
Interim Year (2025)
Horizon Year (2035)
Non-Tourist Trips
85%
83%
80%
Total Trips
100%
100%
100%
Tourist Trips
15%
17%
20%
An additional market component not quantified in this analysis consists of transfers
between the LYNX system (separate from SunRail) and the AMT system. As overall
ridership for the LYNX system increases, there is opportunity for ridership growth through
connections to LYNX bus routes. This transfer is most likely to occur at the Florida Mall,
which serves as a LYNX transfer point. The Florida Mall also provides access to the US 441
corridor, which contains the highest ridership routes within the LYNX system. LYNX has
also identified the US 441 corridor in its Vision 2030 plan as a priority corridor for future
premium transit service.
14
4
Market Capture and Ridership
Estimates
A range of estimates was produced for the overall market capture associated with the AMT
system. These market capture percentages will then be applied to the total market
identified previously in order to develop preliminary ridership estimates. As previously
mentioned the final ridership forecasts will be developed in subsequent project phases and
will account for factors related to system operations, travel time and cost relative to other
modes.
Table 7 summarizes the available data associated with market capture rates for the AMT
system. These previous analyses establish data points that were then used to establish a
range of market capture percentages. It is important to note that since the AMT system
serves multiple markets (tourists and non-tourists) and multiple travel routes, the market
capture rates vary for each of these components.
Table 7
Market Capture Data Summary
Data Source
Journey to Work data (Orlando region)
OCCC Client Survey
Forecast Year
2010
2010
2025
2009
2011
Market
Tourist
Non-Tourist
Non-Tourist and Tourist
Work - Non-Tourist
Tourist (Business)
Capture Rate
45.3%
20.6%
16.0%
1.85%
40%
Additional data regarding travel modes to and from OIA was obtained from the following
sources:.
 OIA Passenger Survey (February 2009)
15
Market Capture and Ridership Estimates

High Speed Rail Access Survey (August 2002) – referenced in OIA Rail Connector
Study
Table 8 summarizes the access mode distribution from the two data sources. Using these
data as reference values, the preliminary market capture percentages shown in Table 9 are
assumed for analysis purposes.
Table 8
Market Capture Data Summary
Mode Share Percentage
FDOT Access Survey
(August 2002)
(February 2009)
0%
0%
0%
0%
14%
13.6%
53%
50.4%
5%
9.2%
2%
4.7%
26%
21.7%
0%
0.3%
Non-resident,
Both tourist and
Non-business
Non-tourist
Access Mode
Auto-Park Terminal
Auto-Park Remote
Auto-Drop Off
Rental Car
Taxi
Hotel Shuttle
Commercial Bus
Local Bus
Trip Type
Values in bold are components of the non-private auto mode share. For both surveys, the non-private auto mode share equals 86 percent.
Table 9
Preliminary Market Capture Estimates
Market Component
Tourists
Non-Tourists
OIA to/from
I Drive District
35% to 45%
15% to 20%
Connecting Trips to/from
SunRail
2% to 3%
1% to 2%
Florida Mall to/from
Other Stations
15% to 25%
1% to 2%
The largest market capture percentage is projected for the market component consisting of
trips between OIA and the I Drive District. Both surveys cited in Table 6 show that 86
percent of travelers to and from OIA use modes other than auto drop off, suggesting the
potential for a large capture percentage. Based on cost and travel time considerations, the
AMT system is expected to be an attractive option relative to other available options such
as rental car and taxi. This is because the system as proposed will operate in a gradeseparated alignment, which will decrease its travel time and increase its reliability (due to
no conflicts with automobile traffic). However, for longer regional trips accessing the
system via SunRail, the system is expected to be less attractive as a travel option. This is
due to the availability of the private automobile and LYNX bus service as alternate travel
options. A key component in achieving the estimated market capture will be the
development of an effective pricing and marketing strategy for the system. These elements
are currently under development but are outside the scope of this analysis effort.
This analysis presents a conservative estimate of market share percentages, in that they are
projected to remain constant between 2014 and 2035. Based on the success of the
marketing strategy for the system, it is likely that market share percentages will increase
over time. Increases in market share percentages can also result from increases in ridership
and market share for the LYNX and SunRail systems.
16
Several additional factors will affect the capture rates for the market components shown.
The more significant factors are discussed below.

Transit circulator system for I Drive District – The presence of a circulator system
within the I Drive District is critical for achieving any significant market capture
for the area, particularly for tourist trips. This is because the hotel destinations
within the area are spread out and cannot all be served by the proposed AMT
system stops. Currently, the I Ride trolley serves the district and provides highfrequency bus service. Several proposals for premium transit service have been
considered for the I Drive District that would use the Canadian Court Intermodal
Center as a transportation hub. As part of the AMT system implementation, it is
assumed that a premium transit system will be implemented concurrently within
the District.

TOD for proposed stations – With the completion of Transit Oriented
Development around the SunRail stations, the potential market for the AMT
system increases. The trips associated with this development are also more likely
to occur by transit (and the AMT system) when compared to the region as a whole.
Orange County has developed a station area plan for the Sand Lake Road station,
where the transfer between the AMT system and SunRail is proposed to occur.
Similar redevelopment could occur for stations such as Florida Mall, thereby
increasing the number of residents and employees that would be served (and
reasonably captured) by the AMT system.

Marketing strategy – For tourist trips in particular, the opportunity exists to
increase market capture through marketing the AMT system travel option to
convention groups and hotel operators. Through outreach to these groups, the
system can be presented as part of a seamless journey from OIA to the I Drive
District. This would allow the system to be viewed as a preferred travel option,
thereby increasing market share.

Integration with SunRail and LYNX systems – Similar to the marketing strategies
for tourists, the presentation of the AMT system as part of a single regional
mobility system will affect the overall market capture for non-tourist trips. To the
extent that the AMT system, LYNX buses and SunRail commuter rail are
integrated to provide a seamless traveler experience, the ridership for all three
systems will increase. As a step in this direction, AMT has proposed a reciprocal
free transfer system for LYNX and SunRail passengers.

Fare structure and operating characteristics – This analysis does not address the
effects of pricing and service frequency on the market capture and ridership
estimates. Future investment grade analyses will evaluate the sensitivity of
ridership estimates to price and travel time.
17
Table 10 summarizes the overall ridership estimations; each year has a ridership range
(low to high), rather than a single value. The ridership estimations reflect the overall
market and market capture percentages presented in the previous sections. The ridership
estimations are also presented in Figure 3. For the 2014 opening year, annual ridership
estimates are between 3.1 million and 4.1 million trips per year. Ridership is estimated to
approximately double by the year 2035, with annual ridership estimates between 6.3
million and 8.4 million trips per year. Tourists are expected to comprise the majority of the
system ridership, even though the non-tourist market is significantly larger. This is due to
the higher market capture rate expected for trips between OIA and the I Drive District.
Table 10
Preliminary Ridership Estimates (Trips per Year)
Opening Year (2014)
Market
Capture (Low)
Capture (High)
SunRail
Florida Mall to/from Other
Stations
Tourists
Tourists
Tourists
Non-tourists
Non-tourists
Non-tourists
Overall
7,507,900
767,200
3,201,600
18,082,400
771,400
2,203,500
32,534,000
35%
15%
2%
1%
15%
1%
9.6%
45%
20%
3%
1.5%
25%
1.5%
12.7%
Ridership (Low)
2,627,765
115,080
64,032
180,824
115,710
22,035
3,125,400
Ridership (High)
3,378,555
153,440
96,048
271,236
192,850
33,053
4,125,200
Interim Year (2025)
Market
SunRail
Stations
Tourists
Tourists
Tourists
Non-tourists
Non-tourists
Non-tourists
Overall
11,030,900
918,800
5,398,200
25,265,800
1,133,400
2,582,800
46,689,900
Capture (Low)
35%
15%
2%
1%
15%
1%
9.8%
Capture (High)
45%
20%
3%
1.5%
25%
1.5%
12.9%
Ridership (Low)
3,860,815
137,820
107,964
256,258
170,010
25,828
4,558,700
Ridership (High)
4,963,905
183,760
161,946
384,387
283,350
38,742
6,016,100
Horizon Year (2035)
Market
SunRail
Stations
Tourists
Tourists
Tourists
Non-tourists
Non-tourists
Non-tourists
Overall
15,555,100
1,110,900
7,612,300
30,982,100
1,598,300
3,122,300
59,981,000
Capture (Low)
35%
15%
2%
1%
15%
1%
10.58%
Capture (High)
45%
20%
3%
1.5%
25%
2%
13.94%
Ridership (Low)
5,444,285
166,635
152,246
309,821
239,745
31,223
6,344,000
Ridership (High)
6,999,795
222,180
228,369
464,732
399,575
46,835
8,361,500
18
5
Next Steps
Subsequent studies may be commissioned to address the following issues related to
implementation of the AMT system:

Engineering feasibility analysis – The ridership estimation analysis does not
address the engineering design feasibility of the proposed alignment. Separate
studies are currently underway by FDOT to address these issues; the FDOT efforts
are expected to be complete by the end of 2011. AMT is currently coordinating
with government agencies and property owners regarding the assumed station
locations.

Financial analysis – This ridership demand analysis is not intended to serve as an
investment grade study to support financial decisions about the system. An
investment grade study would present final ridership forecasts and include a
sensitivity analysis addressing the effects of pricing and service frequency. The
ridership analysis will also account for the travel time differences relative to other
travel options such as rental car, taxi and bus.
19
Next Steps
Bee Line Mono Rail Study (1998)
Re‐Typed Raw COMPASS‐R from BeeLine Appendix
Numbers Calculated from Raw Data
Air Connect Trips
Business
Commuter
Tourist
Other
Total
1998
2,174,000
153,000
2,353,000
725,000
5,405,000
2003
2,848,000
188,000
3,657,000
916,000
7,609,000
2004
3,001,000
195,000
3,973,000
951,000
8,120,000
2006
3,329,000
211,000
4,687,000
1,025,000
9,252,000
2008
3,695,000
229,000
5,529,000
1,104,000
10,557,000
2010
4,101,000
247,000
6,524,000
1,190,000
12,062,000
2015
5,320,000
301,000
9,863,000
1,435,000
16,919,000
2020
6,902,000
367,000
14,911,000
1,731,000
23,911,000
2022
7,659,000
397,000
17,591,000
1,866,000
27,513,000
Annual98_04
1998
177,000
37,000
4,268,000
88,000
4,570,000
2003
232,000
46,000
6,880,000
111,000
7,269,000
2004
245,000
48,000
7,474,000
115,000
7,882,000
2006
271,000
52,000
8,817,000
124,000
9,264,000
2008
301,000
56,000
10,403,000
134,000
10,894,000
2010
334,000
61,000
12,274,000
145,000
12,814,000
2015
434,000
74,000
18,554,000
174,000
19,236,000
2020
563,000
90,000
28,051,000
210,000
28,914,000
2022
625,000
97,000
33,093,000
227,000
34,042,000
Annual98_04
1998
2,351,000
190,000
6,621,000
813,000
9,975,000
2003
3,080,000
234,000
10,537,000
1,027,000
14,878,000
2004
3,246,000
243,000
11,447,000
1,066,000
16,002,000
2006
3,600,000
263,000
13,504,000
1,149,000
18,516,000
2008
3,996,000
285,000
15,932,000
1,238,000
21,451,000
2010
4,435,000
308,000
18,798,000
1,335,000
24,876,000
2015
5,754,000
375,000
28,417,000
1,609,000
36,155,000
2020
7,465,000
457,000
42,962,000
1,941,000
52,825,000
2022
8,284,000
494,000
50,684,000
2,093,000
61,555,000
Annual98_04
1998
0
0
0
0
0
2003
232,357
8,305
1,346,788
598,232
2,185,682
2004
244,818
8,639
1,463,002
621,080
2,337,539
2006
271,637
9,343
1,725,832
669,345
2,676,157
2008
301,459
10,106
2,036,155
721,419
3,069,139
2010
334,577
10,932
2,402,345
777,480
3,525,334
2015
434,016
13,301
3,631,659
937,577
5,016,553
2020
563,055
16,185
5,490,287
1,130,599
7,200,126
2022
624,828
17,505
6,477,163
1,218,450
8,337,946
1998
0
0
0
0
0
2003
23,481
4,836
3,422,558
67,197
3,518,072
2004
24,740
5,033
3,717,891
69,764
3,817,428
2006
27,450
5,443
4,385,812
75,185
4,493,890
2008
30,464
5,888
5,174,429
81,034
5,291,815
2010
33,810
6,369
6,105,020
87,332
6,232,531
2015
43,859
7,749
9,229,044
105,315
9,385,967
2020
58,699
9,429
13,952,329
126,996
14,147,453
2022
63,142
10,199
16,460,250
136,864
16,670,455
1998
0
0
0
0
0
2003
255,838
13,141
4,769,346
665,429
5,703,754
2004
269,558
13,672
5,180,893
690,844
6,154,967
2006
299,087
14,786
6,111,644
744,530
7,170,047
2008
331,923
15,994
7,210,584
802,453
8,360,954
2010
368,387
17,301
8,507,365
864,812
9,757,865
2015
477,875
21,050
12,860,703
1,042,892
14,402,520
2020
621,754
25,614
19,442,616
1,257,595
21,347,579
2022
687,970
27,704
22,937,413
1,355,314
25,008,401 (Table 3.4.5)
1998
0.0%
0.0%
0.0%
0.0%
0.0%
2003
8.2%
4.4%
36.8%
65.3%
28.7%
2004
8.2%
4.4%
36.8%
65.3%
28.8%
2006
8.2%
4.4%
36.8%
65.3%
28.9%
2008
8.2%
4.4%
36.8%
65.3%
29.1%
2010
8.2%
4.4%
36.8%
65.3%
29.2%
2015
8.2%
4.4%
36.8%
65.3%
29.7%
2020
8.2%
4.4%
36.8%
65.3%
30.1%
2022
8.2%
4.4%
36.8%
65.3%
30.3%
1998
0.0%
0.0%
0.0%
0.0%
0.0%
2003
10.1%
10.5%
49.7%
60.5%
48.4%
2004
10.1%
10.5%
49.7%
60.7%
48.4%
2006
10.1%
10.5%
49.7%
60.6%
48.5%
2008
10.1%
10.5%
49.7%
60.5%
48.6%
2010
10.1%
10.4%
49.7%
60.2%
48.6%
2015
10.1%
10.5%
49.7%
60.5%
48.8%
2020
10.4%
10.5%
49.7%
60.5%
48.9%
2022
10.1%
10.5%
49.7%
60.3%
49.0%
1998
0.0%
0.0%
0.0%
0.0%
0.0%
2003
8.3%
5.6%
45.3%
64.8%
38.3%
2004
8.3%
5.6%
45.3%
64.8%
38.5%
2006
8.3%
5.6%
45.3%
64.8%
38.7%
2008
8.3%
5.6%
45.3%
64.8%
39.0%
2010
8.3%
5.6%
45.3%
64.8%
39.2%
2015
8.3%
5.6%
45.3%
64.8%
39.8%
2020
8.3%
5.6%
45.3%
64.8%
40.4%
2022
8.3%
5.6%
45.3%
64.8%
40.6%
21.5%
21.4%
21.1%
20.8%
20.6%
19.9%
19.3%
19.1%
Annual06_22
Annual98_10
5.52%
5.35%
5.43%
4.13%
4.03%
4.07%
9.12%
8.62%
8.87%
4.63%
3.82%
4.22%
7.02%
7.05%
6.92%
Local Trips
Business
Commuter
Tourist
Other
Total
Annual06_22
Annual98_10
5.57%
5.36%
5.43%
4.43%
3.97%
4.25%
9.79%
8.62%
9.20%
4.56%
3.85%
4.25%
9.51%
8.47%
8.97%
Total Trips
Business
Commuter
Tourist
Other
Total
Annual06_22
Annual98_10
5.52%
5.35%
5.43%
4.19%
4.02%
4.11%
9.55%
8.62%
9.09%
4.62%
3.82%
4.22%
8.20%
7.80%
7.91%
Air Connect Trips
Business
Commuter
Tourist
Other
Total
Local Trips
Business
Commuter
Tourist
Other
Total
Total Trips
Business
Commuter
Tourist
Other
Total
Air Connect Trips
Business
Commuter
Tourist
Other
Total
Local Trips
Business
Commuter
Tourist
Other
Total
Total Trips
Business
Commuter
Tourist
Other
Total
Non Tourist
Commuter
Other NonTourist
Total Tourist
Market 2010
308,000
5,770,000
18,798,000
24,568,000
Tran2010
17,301
1,233,199
8,507,365
9,740,564
% Share
5.6%
21.4%
45.3%
39.6%
Total Non‐Tourist
6,078,000
1,250,500
20.6%
I-Drive District and Visit Orlando
millions
Metro Orlando Visitor Volume
60
International
Domestic
50
2.6
40
3.7
2.4
2.7
2.7
2.8
3.3
2.3
3.7
3.3
3.1
30
20
39.8
37.7
2000
2001
40.6
42.7
45.2
2002
2003
2004
46.7
45.1
45.9
45.5
43.3
2005
2006
2007
2008
2009
47.8
10
0
2010
Sources: D.K. Shifflet & Associates, Office of Travel & Tourism Industries
Overnight Domestic Visitors
Over night visitors account for nearly two-thirds (64%) of all domestic
visitors. Leisure travelers represent 83% of domestic overnight visitors.
35.0
Overnight Transient Business
Overnight Conv-Group Meeting
Overnight Leisure
30.0
1.5
1.6
1.7
4.0
3.8
3.5
1.4
3.2
22.8
23.6
22.7
23.6
23.7
22.9
2004
2005
2006
2007
2008
2009
1.7
millions
25.0
20.0
1.6
4.1
1.4
3.6
1.5
1.6
3.5
3.5
1.7
3.6
3.8
1.4
3.2
15.0
10.0
19.0
18.6
20.1
2000
2001
2002
20.6
2003
25.8
5.0
0.0
2010
Source: D.K. Shifflet & Associates
METRO ORLANDO MONTHLY OCCUPANCY RATE
AREA
METRO ORLANDO
2010
2011
JAN
61.7%
62.1%
FEB
65.1%
73.2%
MAR
73.3%
80.6%
APR
69.0%
76.4%
MAY
58.4%
63.5%
JUN
66.3%
68.3%
JUL
73.5%
77.2%
AUG
58.7%
60.3%
SEP
50.3%
56.4%
OCT
62.3%
0.0%
NOV
59.0%
0.0%
DEC
65.3%
0.0%
Orlando North
2010
2011
49.1%
54.9%
61.8%
69.3%
61.0%
71.1%
52.5%
57.1%
45.8%
49.3%
46.7%
49.9%
48.3%
51.6%
41.2%
43.2%
41.3%
40.6%
48.5%
0.0%
49.1%
0.0%
50.9%
0.0%
Orlando Central
2010
2011
53.3%
62.3%
64.6%
77.0%
67.6%
80.2%
60.7%
71.3%
54.5%
57.7%
54.8%
62.2%
56.7%
62.1%
56.6%
55.5%
52.3%
54.0%
62.7%
0.0%
61.4%
0.0%
58.8%
0.0%
International Drive
2010
2011
62.7%
63.0%
62.6%
72.7%
72.4%
80.2%
71.8%
79.7%
59.8%
65.4%
70.4%
71.8%
76.9%
80.9%
61.2%
62.1%
52.9%
60.8%
68.0%
0.0%
60.8%
0.0%
66.7%
0.0%
Kissimmee East
2010
2011
51.4%
53.4%
58.2%
64.6%
65.5%
73.0%
57.5%
67.4%
47.8%
55.2%
58.0%
59.7%
66.7%
72.9%
51.5%
50.8%
38.9%
45.3%
50.4%
0.0%
45.3%
0.0%
57.7%
0.0%
Kissimmee West
2010
2011
38.9%
39.1%
46.4%
52.2%
60.1%
65.6%
55.0%
62.6%
41.6%
43.1%
48.4%
50.4%
61.5%
67.4%
42.7%
44.8%
28.4%
32.7%
38.5%
0.0%
35.9%
0.0%
50.5%
0.0%
Orlando South
2010
2011
71.9%
69.0%
77.0%
78.9%
77.6%
82.8%
74.4%
78.1%
62.5%
67.1%
65.0%
70.4%
69.1%
72.4%
59.8%
61.6%
55.0%
59.2%
66.4%
0.0%
65.3%
0.0%
66.8%
0.0%
Lake Buena Vista
2010
2011
72.9%
69.9%
73.2%
80.7%
84.1%
89.5%
78.2%
85.0%
68.3%
73.4%
77.4%
77.6%
87.0%
88.5%
67.6%
70.6%
57.4%
64.7%
68.4%
0.0%
68.2%
0.0%
75.2%
0.0%
Source: Copyright 2011 Smith Travel Research, All Rights Reserved
1
Visit Orlando Market Research and Insights Department
METRO ORLANDO YEAR-TO-DATE OCCUPANCY RATE
AREA
METRO ORLANDO
2010
2011
JAN
61.7%
62.1%
FEB
63.3%
67.3%
MAR
66.8%
71.8%
APR
67.3%
73.0%
MAY
65.5%
71.0%
JUN
65.6%
70.5%
JUL
66.7%
71.5%
AUG
65.7%
70.1%
SEP
64.0%
68.6%
OCT
63.4%
0.0%
NOV
63.0%
0.0%
DEC*
63.2%
0.0%
Orlando North
2010
2011
49.1%
54.9%
55.1%
61.7%
57.1%
64.5%
56.0%
62.6%
53.9%
60.0%
52.7%
58.3%
52.1%
57.3%
50.7%
55.6%
49.6%
53.9%
49.6%
0.0%
49.5%
0.0%
49.7%
0.0%
Orlando Central
2010
2011
53.3%
62.3%
58.6%
69.2%
61.7%
72.9%
61.4%
72.5%
60.0%
68.4%
58.8%
67.1%
58.5%
66.3%
58.2%
64.9%
57.6%
63.7%
58.4%
0.0%
58.7%
0.0%
58.7%
0.0%
International Drive
2010
2011
62.7%
63.0%
62.6%
67.6%
66.0%
71.9%
67.5%
73.9%
65.9%
72.2%
66.6%
72.1%
68.1%
73.4%
67.2%
72.0%
65.6%
70.7%
65.9%
0.0%
65.4%
0.0%
65.6%
0.0%
Kissimmee East
2010
2011
51.4%
53.4%
54.7%
58.6%
58.4%
63.6%
58.2%
64.5%
56.0%
62.6%
56.4%
62.1%
57.9%
63.7%
57.1%
62.0%
55.2%
60.1%
54.7%
0.0%
53.8%
0.0%
54.2%
0.0%
Kissimmee West
2010
2011
38.9%
39.1%
42.5%
45.3%
48.6%
52.2%
50.1%
54.8%
48.4%
52.4%
47.9%
51.5%
49.9%
53.8%
49.0%
52.8%
46.7%
50.8%
46.6%
0.0%
45.7%
0.0%
46.2%
0.0%
Orlando South
2010
2011
71.9%
69.0%
74.3%
73.8%
75.6%
76.8%
75.3%
77.1%
72.6%
75.1%
71.4%
74.3%
71.0%
73.9%
69.6%
72.3%
68.0%
70.9%
68.0%
0.0%
67.8%
0.0%
67.7%
0.0%
Lake Buena Vista
2010
2011
72.9%
69.9%
73.0%
75.0%
76.9%
80.0%
77.2%
81.3%
75.4%
79.7%
75.7%
79.3%
77.4%
80.8%
76.1%
79.5%
74.1%
77.9%
71.7%
0.0%
71.4%
0.0%
71.7%
0.0%
* Year-end occupancy rates.
Source: Copyright 2011 Smith Travel Research, All Rights Reserved
2
Visit Orlando Market Research and Insights Department
Visitor Snapshot
Visitor Volumes (millions)
2007
2008
2009
48.745
48.888
46.583
51.455
53.37
3.7%
45.907
45.515
43.319
47.780
49.56
3.7%
Leisure
35.334
35.282
33.992
38.263
39.68
3.7%
Business
10.574
10.233
9.326
9.517
10.26
3.8%
International
2.838
3.343
3.264
3.675
3.82
3.8%
.783
.910
.865
.960
1.00
5.3%
Overseas
2.055
2.433
2.399
2.715
2.80
3.3%
U.K.
.990
.959
.831
.839
0.83
-0.9%
Total
Domestic
Canada
2010 f 2011
11/10
Source: D.K. Shifflet & Associates; Office of Travel & Tourism Industries; Tourism Economics
TRAVEL TO ORLANDO
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
% change
24,897,000
26,356,000
29,205,000
32,338,000
33,706,000
35,206,000
39,129,000
39,784,000
37,701,000
40,590,000
42,685,000
45,166,000
46,649,000
45,114,000
45,907,000
45,515,000
43,319,000
47,780,000
10.3%
18,604,000
20,053,000
20,028,000
22,653,000
24,658,000
26,325,000
27,555,000
30,948,000
30,448,000
29,070,000
31,587,000
33,100,000
35,162,000
36,224,000
34,490,000
35,334,000
35,282,000
33,992,000
38,263,000
12.6%
10,956,000
7,647,000
12,183,000
7,869,000
11,390,000
8,637,000
11,715,000
10,937,000
12,598,000
12,060,000
12,319,000
14,006,000
15,138,000
12,417,000
16,362,000
14,586,000
15,599,000
14,849,000
14,763,000
14,307,000
17,632,000
13,954,000
16,602,000
16,498,000
17,672,000
17,491,000
18,265,000
17,959,000
17,492,000
16,998,000
17,988,000
17,345,000
17,954,000
17,328,000
17,622,000
16,370,000
20,041,000
18,221,000
13.7%
11.3%
4,875,000
4,844,000
6,328,000
6,553,000
7,680,000
7,381,000
7,651,000
8,181,000
9,336,000
8,630,000
9,003,000
9,585,000
10,004,000
10,425,000
10,624,000
10,574,000
10,233,000
9,326,000
9,517,000
2.0%
2,909,000
1,966,000
2,939,000
1,905,000
3,864,000
2,464,000
4,067,000
2,485,000
4,724,000
2,955,000
3,773,000
3,608,000
4,110,000
3,541,000
4,371,000
3,810,000
5,157,000
4,180,000
5,119,000
3,512,000
5,732,000
3,271,000
5,970,000
3,615,000
6,077,000
3,928,000
6,337,000
4,088,000
6,425,000
4,198,000
6,504,000
4,070,000
6,316,000
3,917,000
5,843,000
3,483,000
5,974,000
3,543,000
2.2%
1.7%
4,052,000
3,537,000
3,043,000
3,202,000
3,263,000
3,494,000
3,472,000
3,468,500
3,730,000
3,062,000
2,378,000
2,297,500
2,582,000
2,673,000
2,686,000
2,838,000
3,343,000
3,264,000
3,675,000
2,936,000
1,000,000
116,000
2,635,000
740,000
162,000
2,233,000
660,000
150,000
2,621,000
550,000
31,000
2,583,000
612,000
68,000
2,782,000
640,000
72,000
2,867,000
550,000
55,000
2,863,000
548,000
57,500
3,013,000
657,000
60,000
2,467,000
595,000
n/a
1,873,000
505,000
n/a
1,767,000
530,500
n/a
1,951,000
631,000
n/a
2,016,000
657,000
n/a
1,993,000
693,000
n/a
2,055,000
783,000
n/a
2,433,000
910,000
n/a
2,399,000
865,000
n/a
2,715,000
960,000
n/a
12.6%
13.2%
11.0%
27,530,000
28,434,000
29,399,000
32,407,000
35,601,000
37,200,000
38,678,000
42,597,500
43,514,000
40,763,000
42,968,000
44,982,500
47,748,000
49,322,000
47,800,000
48,745,000
48,858,000
46,583,000
51,455,000
Domestic
23,478,000
Leisure
Florida
Non-Florida
Business
Florida
Non-Florida
International
Overseas
Canada (est.)
Mexico (air only)
Total
Detail may not add to totals due to rounding.
Domestic data from 2000 onward reflect a model revision by D.K. Shifflet & Associates and are not directly comparable to prior years.
Volume for Mexico unavailable due to small sample size.
Source: D.K. Shifflet & Associates; U.S. Department of Commerce, Office of Travel & Tourism Industries; Visit Orlando® Market Research and Insights
10.5%
Area Stats
Information at a Glance
• 6 of the World’s Greatest Theme Parks . . . SeaWorld®, Discovery Cove®, Aquatica Water Park®, Wet ‘n
Wild®, Universal Studios® and Islands of Adventure®!
• Plus 17 Attractions & 2 Entertainment Complexes!
• 550+ Designer, Brand-Name and Outlet Stores!
• 200+ Spectacular Restaurants!
• 3 Stadium-Style Movie Cinemas!
• 100+ Fantastic Hotels and Resorts!
• The Nation’s 2nd Largest Convention Center!
• Convenient, Fun I•RIDE Trolley Service!
Economic Impact
• International Drive is comprised of a total land parcel count of 10,387
• Representing $5.9 billion in Gross Taxable Value
• Encompassing 5,370+ Acres
International Drive Visitors
5.3 Million overnight visitation annually.
Average Room Occupancy
2010
2009
2008
2007
65.45%
60.79%
67.49%
69.62%
Source Visit Orlando
Employment
Employs 32,000 people
Major Shopping
Three distinct shopping anchors:
• North end of I-Drive: Orlando Premium Outlets – International Drive
• Center of I-Drive: Pointe Orlando
• South end of I-Drive: Orlando Premium Outlets – Vineland Ave
Dr. Phillips Hospital
Dr. P. Phillips Hospital (part of Orlando Health) is a full-service medical/surgical facility serving the Orlando’s
tourist areas and the residents of Southwest Orange County. In addition to a highly qualified team of nurses,
support staff and physicians, Dr. P. Phillips Hospital is equipped with the latest technology in diagnostic
imaging, cardiovascular catheterization and angiography.
Rosen College of Hospitality – University of Central Florida
The college is located in the largest learning laboratory in the world for hospitality and tourism, Orlando!
Students come from around the world--to study with, and work beside, an internationally recognized faculty
and tourism executives in facilities that are state-of-the-art. The Rosen College is setting new standards of
excellence for the industry.
Orange County Convention Center
As the second largest convention center in the country, the award-winning Orange County Convention
Center (OCCC) provides a multitude of event options in two beautiful facilities - the West Building and the
North/South Building - for a combined offering of the following features:
2.1 million-square feet of exhibition space
Two 92,000-square foot general assembly areas
74 meeting rooms/235 breakouts
The 2,643-seat Chapin Theater
A 200-seat Lecture Hall
The 62,000-square foot multi-purpose Valencia Room
Three full-service restaurants/8 food courts
Three business centers
In-house electric, plumbing, rigging and technical services, plus wireless mobility throughout the complex
On-site parking for 6,227
Three covered loading docks/173 truck bays
Surrounded by 113,000 hotel rooms
Total Convention Center Attendance
Year Ending
2010
2009
2008
2007
Attendance
1,177,250
1,076,480
1,308,003
1,450,484
Number of Events
200
216
230
255
Source Orange County Convention Center
Air Transportation
The Resort area is serviced by two international airports:
Domestic
International
2009
2010
30,715,729
2,977,920
31,632,100
3,245,799
1,246,699
455,713
Not available
Not available
Source Orlando International Airport
Orlando Sanford Airport
Domestic
International
Source Orlando Sanford Airport
Surrounding Area
International Drive also is supported by local visitation. The Orlando, Florida metropolitan area has a
population of 2,082,628 and it is the 27th largest metropolitan area in the United States, the 5th largest
metropolitan area in the Southeastern United States, and the 3rd largest metro area in Florida. The cityproper population is 235,860 making Orlando the 80th largest city in the United States. It is Florida's fifth
largest city by population.
Source Wikipedia
International Drive Master Transit & Improvement District
7081 Grand National Drivez Suite 105 z Orlando, FL 32819
(407) 248-9590 z Fax: (407) 248-9594
www.IRideTrolley.com z www.InternationalDriveOrlando.com z www.IDriveDistrict.com
Hotel Inventory ‐ Alpha for I Drive
Company
Baymont Inn & Suites International Drive
Baymont Inn & Suites Universal
Best Western
Contact
Randy Bohannon
Edwin Rivera
Rob Worth
Title
GM
GM
GM
Address
7531 Canada Ave.
5625 Major Blvd.
6301 Westwood Blvd.
Phone
(407) 226‐9887
(407) 354‐3996
(407) 313‐4100
Rooms or Location
130
54
93
Best Western International Drive ‐ Orlando
Best Western PLUS Orlando Gateway
Best Western Universal Inn
Buena Vista Suites
Caribe Royale All Suite Hotel & Convention Center
Clarion Inn & Suites
Comfort Inn ‐ Universal
Comfort Inn International Drive
Comfort Suites
Country Inn & Suites
Courtyard by Marriott
Crowne Plaza Orlando Universal
Days Inn Convention Center
Days Inn International Drive North
Days Inn Orlando Maingate to Universal
DoubleTree by Hilton Orlando at SeaWorld
DoubleTree Hotel at the Entrance to Universal Studios
Econolodge Inn & Suites
Embassy Suites I‐Drive / Jamaican Ct
Embassy Suites Orlando ‐ International Drive/Convention Center
Enclave Suites
Alpesh Khushal
Bill Jones
Sam Jayswal
Paul Crumpton
GM/FOM
GM
GM
GM
8222 Jamacian Court
7299 Universal Blvd.
5618 Vineland Road
8203 World Center Drive
(407) 345‐1172
(407) 351‐5009
(407) 226‐9119
(407) 239‐8588
123
300
70
279
Gerald Urquiola
Vasant Patel
Soli Brapanpawira
Chad Waykar
Jane Miller
Kelly Cowan
Nirmal Hans
Scott Tripoli
Mr. Taqi Merchant
Amjed Akram
Anshu Jain
Greg Gooding
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
8101 World Center Drive
9956 Hawaiian Court
6101 Sand Lake Road
8134 International Drive
5617 Major Blvd.
8600 Austrian Court
5827 Caravan Court
(407) 238‐8000
(407) 351‐5100
(407) 363‐7886
(407) 313‐4000
(407) 363‐1967
(407) 313‐4200
(407) 351‐2244
(407) 355‐0550
(407) 352‐8700
(407) 351‐4410
(407) 351‐3800
(407) 352‐1100
1448
223
334
112
100
170
151
400
219
260
262
1009
Bill Worcester
Jim Bolin
Mr. Domien Takx
GM
GM
GM
5780 Major Blvd.
8250 Jamaican Court
(407) 351‐1000
(407) 345‐8195
(407) 345‐8250
742
672
246
John Parkinson
Melissa Glen
GM
GM
6165 Carrier Drive
(407) 352‐1400
(407) 351‐1155
244
303
Extended Stay Deluxe ‐ Orlando Convention Ctr. Pebble Persico
Extended Stay Deluxe Orlando Universal
Avlin Robinson
Extended Stay Deluxe Pointe Orlando
Brian Riccardi
GM
GM
GM
6443 Westwood Blvd.
5610 Vineland Rd.
(407) 351‐1982
(407) 370‐4428
(407) 903‐1500
119
84
137
Rooms or Location
Company
Contact
Title
Address
Phone
Extended StayAmerica ‐ Orlando Conv. Center
Extended StayAmerica Orlando Universal Studios
Fairfield Inn & Stes by Marriott Orlando Int'l Drive
Fairfield Inn & Suites Orlando at SeaWorld
Fairfield Inn & Suites Universal
Floridays Resort Orlando
Fountains Resort, The
Katie Lynn Webb
GM
6451 Westwood Blvd.
(407) 352‐3454
119
Ramon Lima
GM
5620 Major Blvd.
(407) 351‐1788
122
Jim
John McCracken
Angela Bell
Rod O'Connor
Kristin Ingram
GM
GM
GM
GM
GM
7495 Canada Ave.
5614 Vineland Road
(407) 351‐7000
(407) 354‐1139
(407) 581‐5600
(407) 238‐7700
(407) 905‐4100
200
200
116
420
569
Four Points by Sheraton Orlando Studio City
Hampton Inn & Suites Orlando Int'l Drive
Hampton Inn closest to Universal Orlando
Hampton Inn Convention Center
Hampton Inn South of Universal
Hard Rock Hotel
CJ Whitten
Joel Ibanez
Ralitza Nikolova
Adriana Londono
Alex Blanco
Carlton Hudson
GM
GM
GM
GM
GM
GM
5621 Windhover Drive
7110 S. Kirkman Road
(407) 351‐2100
(407) 313‐3030
(407) 351‐6716
(407) 354‐4447
(407) 345‐1112
(407) 503‐2000
301
108
120
170
170
650
Hawthorn Suites Orlando / Convention Center
Hawthorn Suites Universal
Raju Patel
Karen Kruger
GM
GM
6435 Westwood Blvd.
7601 Canada Avenue
(407) 351‐6600
(407) 581‐2151
150
153
Hilton Garden Inn at SeaWorld International Ctr.
Hilton Garden Inn Int'l Drive North
Hilton Grand Vacations Club at SeaWorld
Hilton Grand Vacations Club on International Drive
Hilton Orlando
Holiday Inn & Suites at Universal
Holiday Inn Express
Holiday Inn Express & Suites
Holiday Inn Resort Orlando ‐ The Castle
Homewood Suites by Hilton
Mike Fatta
Kelly Carney
Christopher Hancock
GM
GM
GM
6850 Westwood Blvd.
5877 American Way
6924 Grand Vacations Way
(407) 354‐1500
(407) 363‐9332
(407) 239‐0100
223
158
787
Abed Ereikat
Doug Gehret
Matthew Downs
Jane Miller
Samuel Santiago
Stephanie Banks
Gary Rodriguez
GM
GM
GM
GM
GM
GM
GM
8122 Arrezzo Way
6001 Destination Pkwy.
5905 Kirkman Road
5605 Major Blvd
8629 International Dr.
(407) 465‐2600
(407) 313‐4300
(407) 351‐3333
(407) 363‐1333
(407) 535‐4100
(407) 345‐1511
(407) 248‐2232
440
1417
320
196
156
216
252
Company
Homewood Suites by Hilton Universal
Howard Johnson Inn
Hyatt Place Orlando / Convention Center
Hyatt Place Orlando Universal
Contact
Keith Beears
Laurent Ben
Steve Cadaret
Yoli Rivero
Title
GM
GM
GM
GM
Address
5893 American Way
5895 Caravan Court
Phone
(407) 226‐0669
(407) 351‐2900
(407) 370‐4720
(407) 351‐0627
Rooms or Location
122
166
149
150
International Palms Resort & Conference Center
InTown Suites
La Quinta Inn ‐ I‐Drive North
La Quinta Inn & Suites Orlando Convention Center
La Quinta Inn at Universal Studios
La Quinta Inn Orlando ‐ International Drive
Lake Eve Resort
Lexington Suites
Marriott Vacation Club Harbour Lakes
Marriott's Cypress Harbour
Marriott's Grande Vista Resort
Monumental Hotel Orlando
Monumental Movieland Hotel
Motel 6 Orlando Universal Studios
Orlando Continental Plaza Hotel
Orlando Hotel & Suites
Orlando International Resort Club
Orlando Metropolitan Express
Orlando Metropolitan Resort
Orlando Sunshine Resort
Parc Corniche
Peabody Orlando, The
Point Orlando Resort, The
Portofino Bay Hotel
Quality Inn & Suites
Quality Inn International
Michael Gray
John Breiner
Manoj Naik
GM
GM
GM
5615 Major Blvd.
(407) 351‐3500
(407) 370‐3734
(407) 351‐4100
652
150
155
Bob Jones
Abdel Jabri
Robert Jones
Lisa A. Catena
Mr. Randy Steinbeck
Melissa Fritsche
Pamela Follett
Paul Ryan
Jack Cheng
Jack Cheng
Daryl Dembeck
Jorge Chan‐Martinez
Ryan Irven
Tom St. Peter
Lyn St. Bernard
GM
GM
GM
GM
VP
GM
GM
GM
Owner
Owner
GM
GM
GM
GM
GM
GM
GM
GM
5621 Major Blvd
8300 Jamacian Court
7400 Canada Avenue
7102 Grand Horizon's Blvd.
11251 Harbour Villa Rd.
5909 American Way
6825 Visitors Circle
5353 Del Verde Way
5473 Del Verde Way
6300 Parc Corniche Drive
5635 Windhover Drive
(407) 345‐1365
(407) 313‐3100
(407) 351‐1660
(407) 597‐0370
(407) 363‐0332
(407) 465‐6100
(407) 238‐1300
(407) 238‐7676
(407) 239‐1222
(407) 351‐3900
(407) 351‐6500
(407) 352‐8211
(407) 581‐9001
(407) 351‐2641
(407) 351‐4430
(407) 581‐2000
(407) 351‐1250
(407) 239‐7100
(407) 345‐4543
(407) 956‐2000
(407) 503‐1000
(407) 370‐5100
(407) 996‐1600
184
80
200
176
154
360
510
1616
94
262
148
190
150
63
218
300
84
210
1641
200
750
103
728
Keith Lashley
James Nykamp
Alan Villaverde
Jerry Slatton
Paul Leclerc
Winifred Camille
Albert Gallof
GM
GM
GM
GM
Company
Quality Suites
Radisson Orlando International Drive
Ramada Convention Center I‐Drive
Ramada International Drive Lakefront
Red Roof Inn Orlando Convention Center
Renaissance Orlando at SeaWorld
Residence Inn by Marriott Orlando International Dr
Residence Inn Convention Center
Residence Inn SeaWorld Int'l Center
Rodeway Inn
Rosen Centre Hotel
Rosen Inn
Rosen Inn at Pointe Orlando
Rosen Plaza Hotel
Rosen Shingle Creek
Royal Pacific Resort
Sheraton Vistana Villages
SpringHill Suites Convention Center
SpringHill Suites Orlando at SeaWorld
Staybridge Suites International Drive
Super 8 Orlando International Drive
Westgate Lakes Resort & Spa
Westgate Leisure Resort
Westgate Palace Resort, The
Westin Imagine Orlando
Westwood Suites
Wingate Inn by Wyndham
WorldMark by Wyndham
Wyndham Orlando Resort
Contact
Vasant Patel
Bill Cordaro
Cary Amador
Peggy Todd
Bob Walsh
Title
GM
GM
GM
GM
GM
GM
Address
9350 Turkey Lake Road
8342 Jamacian Court
9922 Hawaiian Court
6677 Sea Harbor Drive
Phone
(407) 351‐5050
(407) 345‐0505
(407) 363‐1944
(407) 345‐5340
(407) 352‐1507
(407) 351‐5555
Aaron Hoefen
Melissa Rosewarne
Aaron Hoefen
Helen James
Phil Caronia
Tony Masmoudi
Derek Baum
Gary Hudson
Dan Giordano
David Bartek
Mike Elliott
Bob McCoy
John McCracken
Liz Hall
Shailesh Patel
Tom Sparks
Michele Sisulu
Bob Normington
Mike Speicher
Marlene Kittendorf
Rogi Krecek
Howard Torjusen
Scott Marn
GM
GM
GM
AGM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
GM
7975 Canada Ave.
11000 Westwood Blvd.
7050 S. Kirkman Road
6300 Hollywood Way
5859 American Way
10000 Turkey Lake Road
6950 Villa De Costa Drive
6145 Carrier Drive
6800 Villa De Costa Dr.
5661 Windhover Dr.
12000 International Dr.
(407) 345‐0117
(407) 226‐0288
(407) 313‐3600
(407) 351‐2000
(407) 996‐9840
(407) 996‐4444
(407) 996‐8585
(407) 996‐9700
(407) 996‐9939
(407) 503‐3000
(407) 238‐5000
(407) 345‐9073
(407) 354‐1176
(407) 352‐2400
(407) 345‐8880
(407) 345‐0000
(407) 239‐8855
(407) 996‐6000
(407) 233‐2200
(407) 238‐9500
(407) 226‐0900
(407) 597‐2550
(407) 351‐2420
Rooms or Location
213
220
133
164
134
781
176
124
350
383
1334
315
1020
800
1500
1000
1037
167
200
146
192
2000
163
408
315
112
101
98
1052
40620
Murphy, Julie
Subject:
Attachments:
FW: Orlando maglev -- data coordination request
Travel to Orlando 1992-2010.xlsx
From: Steve Andriakos [mailto:Steve.Andriakos@visitorlando.com]
Sent: Thursday, November 10, 2011 3:14 PM
To: Lewis, Laurence
Subject: Orlando maglev -- data coordination request
Hi Laurence,
The attached spreadsheet includes Orlando visitor volume since 1992.
The average domestic visitor party size is 2.6 persons and the average overseas visitor party size is 2.3 persons
(2010).
The average length of stay is 2.7 nights for all domestic visitors, 4.1 nights for overnight domestic visitors and
9.0 nights for overseas visitors (2010).
We do not have specific data available related to the attractions.
Please let me know if you have any questions.
Steve Andriakos
Sr. Research Analyst
Visit Orlando®
6700 Forum Drive, Ste. 100
Orlando, FL 32821
Tel: 407-354-5528 | Fax: 407-370-5003
VisitOrlando.com
From: Lewis, Laurence [mailto:LLewis@VHB.com]
Sent: Thursday, November 10, 2011 11:49 AM
To: Daryl Cronk
Subject: RE: Orlando maglev -- data coordination request
Daryl, Thank you for following up. Here’s a list of data items that would be useful: • Total visitor volumes by year before 2007 (back to 1998) 1
•
•
•
•
Average traveling party size Average length of stay Number of attractions visited Origin of visitors to attractions – how many are local versus from outside the region? Of the non‐local visitors, how many arrive through the airport versus drive in? I have a couple meetings after lunch, but I’m in the office the rest of the afternoon if you would like to discuss further. Thanks again for your help. Laurence Lewis 407.839.4006 x8051 www.vhb.com From: Daryl Cronk [mailto:Daryl.Cronk@visitorlando.com]
Sent: Wednesday, November 09, 2011 12:16 PM
To: Lewis, Laurence
Subject: RE: Orlando maglev -- data coordination request Good afternoon Laurence. Gary asked me to follow-up regarding your information needs. Please outline the data items you are looking for
and I will be happy to assist. My contact information is below; feel free to respond via email or give me a call. Daryl Cronk
Director of Research Visit Orlando 407-354-5522 Daryl.cronk@visitorlando.co From: Lewis, Laurence <LLewis@VHB.com>
To: Gary Sain
Cc: Tony Morris <tmorris@american-maglev.com>
Sent: Mon Nov 07 08:49:41 2011
Subject: Orlando maglev -- data coordination request Gary, I left a message at your office but your assistant mentioned you were currently in London. I hope your trip is going well. We are working with Tony Morris (American Maglev Technology, Inc.) to update ridership forecasts for Phase 1 of the planned maglev system between OIA and the I Drive district. We’ve met with OCCC and the I Drive District; Tony also suggested meeting with you. In general, we are looking for information on annual visitor levels and travel patterns (rental car vs. taxi or bus). I can provide a more specific list of data items based on the level of data that you collect. Please let me know your availability to meet in person or talk over the phone. If there is another person who is best to provide this data, please feel free to give them my contact info. Thanks for your help, Laurence 2
OIA Enplanement Information
APO TAF Quick Data Summary - Facility
For Core Airports No LGA -- 2011 Scenario
Region State: ASO-FL
LOCID: MCO Limited Radar Towers
City: ORLANDO
Airport: ORLANDO INTL
-- ENPLANEMENTS --
2010 Based Aircraft: 22
-- AIRPORT OPERATIONS --- Itinerant Operations --
Fiscal
Year
Air Carrier
Commuter
Total
Air Carrier
AT & Comm
GA
-- TRACON --
-- Local Operations --
Military
Total
Civil
Military
Total
Total OPS
Total OPS
Historical
2007
16,556,139
745,236
17,301,375
283,026
56,027
22,567
675
362,295
0
0
0
362,295
744,580
2008
17,256,241
438,038
17,694,279
298,734
38,996
20,540
517
358,787
0
0
0
358,787
729,711
2009
16,275,693
64,801
16,340,494
279,125
12,072
16,738
544
308,479
0
0
0
308,479
224,000
2010
16,548,091
78,949
16,627,040
280,724
13,391
16,691
568
311,374
0
0
0
311,374
-
69,712
16,718,584
285,349
11,555
16,581
904
314,389
0
0
0
314,389
-
Forecast
2011
*
16,648,872
2012
*
17,123,443
87,140
17,210,583
291,639
14,301
16,295
904
323,139
0
0
0
323,139
-
2013
*
18,212,072
117,029
18,329,101
308,388
19,039
16,376
904
344,707
0
0
0
344,707
-
2014
*
19,223,411
153,191
19,376,602
324,512
24,744
16,457
904
366,617
0
0
0
366,617
-
2015
*
20,024,134
184,289
20,208,423
337,167
29,536
16,539
904
384,146
0
0
0
384,146
-
2016
*
20,763,812
212,485
20,976,297
348,968
33,816
16,621
904
400,309
0
0
0
400,309
-
2017
*
21,481,586
225,234
21,706,820
360,484
35,562
16,704
904
413,654
0
0
0
413,654
-
2018
*
22,224,237
238,748
22,462,985
372,380
37,399
16,787
904
427,470
0
0
0
427,470
-
2019
*
22,992,629
253,073
23,245,702
384,669
39,331
16,870
904
441,774
0
0
0
441,774
-
2020
*
23,787,657
268,257
24,055,914
397,363
41,362
16,954
904
456,583
0
0
0
456,583
-
2021
*
24,610,246
284,352
24,894,598
410,476
43,498
17,038
904
471,916
0
0
0
471,916
-
2022
*
25,461,356
301,413
25,762,769
424,022
45,745
17,123
904
487,794
0
0
0
487,794
-
2023
*
26,341,978
319,498
26,661,476
438,015
48,108
17,208
904
504,235
0
0
0
504,235
-
2024
*
27,253,139
338,668
27,591,807
452,469
50,593
17,294
904
521,260
0
0
0
521,260
-
2025
*
28,195,900
358,988
28,554,888
467,400
53,206
17,380
904
538,890
0
0
0
538,890
-
2026
*
29,171,361
380,527
29,551,888
482,824
55,954
17,466
904
557,148
0
0
0
557,148
-
2027
*
30,180,660
403,359
30,584,019
498,757
58,844
17,553
904
576,058
0
0
0
576,058
-
2028
*
31,224,974
427,561
31,652,535
515,216
61,883
17,640
904
595,643
0
0
0
595,643
-
2029
*
32,305,522
453,215
32,758,737
532,218
65,079
17,728
904
615,929
0
0
0
615,929
-
2030
*
33,423,565
480,408
33,903,973
549,781
68,440
17,816
904
636,941
0
0
0
636,941
-
2031
*
34,580,407
509,232
35,089,639
567,924
71,975
17,905
904
658,708
0
0
0
658,708
-
2032
*
35,777,400
539,786
36,317,186
586,665
75,692
17,994
904
681,255
0
0
0
681,255
-
2033
*
37,015,941
572,173
37,588,114
606,025
79,601
18,083
904
704,613
0
0
0
704,613
-
2034
*
38,297,476
606,503
38,903,979
626,024
83,712
18,173
904
728,813
0
0
0
728,813
-
2035
*
39,623,503
642,893
40,266,396
646,683
88,035
18,263
904
753,885
0
0
0
753,885
-
2036
*
40,995,572
681,467
41,677,039
668,024
92,582
18,354
904
779,864
0
0
0
779,864
-
2037
*
42,415,286
722,355
43,137,641
690,069
97,364
18,445
904
806,782
0
0
0
806,782
-
2038
*
43,884,305
765,696
44,650,001
712,841
102,392
18,537
904
834,674
0
0
0
834,674
-
2039
*
45,404,347
811,638
46,215,985
736,365
107,680
18,629
904
863,578
0
0
0
863,578
-
2040
*
46,977,190
860,336
47,837,526
760,665
113,241
18,722
904
893,532
0
0
0
893,532
-
GR1
3.53
8.28
3.58
3.37
7.37
0.38
1.56
3.57
0.00
0.00
0.00
3.57
0.00
GR2
3.64
9.05
3.69
3.43
8.18
0.41
0.00
3.66
0.00
0.00
0.00
3.66
0.00
GR1: Growth Rate from 2010 to 2040
Report created 9/28/2011 12:21
GR2: Growth Rate from 2011 to 2040
2. Auto- Park at a remote lot
3. Auto- Dropped off at the gate
4. Rental Car (on and off airport property)
5. Taxi/Limo
6. Hotel/Motel Shuttle
7. Commercial Bus (Mears)
8. Local Bus (Lynx)
9. Premium Transit (TSM Express buses or BRT/LRT System)
10. High Speed Rail (not analyzed)
The factoring districts were used to determine the costs and which services are available from
each zone. All districts (all zones were permitted to use any of the auto and taxi modes.
Hotel/Motel Shuttles were restricted to the airport zone, TG Lee, and the west airport Areas.
Commercial Bus was limited to the CBD/Core, Convention Center, Disney, Sea World,
Universal, Sand Lake, Kissimmee, and TG Lee Districts. Local and Premium Transit paths were
based on the transit skim and where available service was located.
ii. Calibration Targets
The model was calibrated by trip purpose and mode to the 2002 AECOM/ HNTB survey. Modal
bias constants were applied to get the proper distribution of trips on each mode. Exhibit III-26
displays the targets for the eight existing modes by purpose:
Exhibit III-26: Existing Mode Calibration Targets
Access Mode
Auto- Park Terminal
Auto- Park Remote
Auto- Drop off
Rental Car
Taxi
Hotel Shuttle
Commercial Bus
Local Bus
Resident
Business
23%
14%
42%
9%
7%
2%
3%
0%
Resident
Non-Bus
11%
12%
68%
4%
2%
1%
2%
1%
Non-Res
Business
0%
0%
10%
42%
12%
6%
30%
0%
Non-Res
Non-Bus
0%
0%
14%
53%
5%
2%
26%
0%
The calibration for the premium transit coefficients were based on the only peer airport system
with travel data available, Portland, OR. Portland serves the airport from the downtown, which
is the major destination in Portland. Since the OIA Connector does not serve the Disney/Lake
Buena Vista area, a major destination in Orlando, the Portland transit share of 5-6% was reduced
to come up with the estimate of what the OIA would be doing if in service today. Since
Disney/Lake Buena Vista area represents approximately one-third of the airport trips, the overall
calibration market share of the LRT version of the system was reduced to 3.5% and calibrated
for year 2000. The final constants for the airport passenger modal choice model are shown on
Exhibit III-27.
DRAFT
36
Exhibit III-24: Passenger Residency and Location by Survey
Enplanement Percentages
OIA Passenger Survey Enplanements
AECOM 8/02
HSR Access
Survey
Visitors
Resident
In OUATS
2,232
8,437
3,518
1,612
1,738
Total
10,401
3,845
10,175
In OUATS
19,324
25,801
29,226
out of OUATS
Total
6,233
8,322
AECOM 8/02
HSR Access
Survey
OUATS Model
out of OUATS
18.58%
1
VARGA 8/03
OUATS Model
Departing Passenger
5.64%
19.86%
9.50%
4.07%
4.09%
28.08%
9.71%
23.95%
52.17%
65.13%
68.80%
3,079
1
16.83%
21.01%
7.25%
2
25,557
34,122
32,305
69.00%
86.14%
76.05%
1,083
1,647
N/A
2.92%
4.16%
0.00%
Total
37,040
39,614
42,480
100.00%
100.00%
100.00%
In OUATS
26,206
28,033
37,663
70.75%
70.76%
88.66%
out of OUATS
9,751
9,934
4,817
26.33%
25.08%
11.34%
x-fer Connect
Total
6,882
VARGA 8/03
Departing
Passenger
Connect
1,083
1,647
-
2.92%
4.16%
0.00%
Total
37,040
39,614
42,480
100.00%
100.00%
100.00%
1
The external trips from the OUATS model are not differentiated by Resident and Visitor
Markets
The percentage split from the AECOM Survey is used for comparative purposes
2
The VARGA Survey visitor trips could not be separated to in and out of OUATS area, so the AECOM survey split was applied to the total
VARGA visitor population
v. Model Application
In order to apply the new model to the airport access passenger market, several changes needed
to be made to the model run process.
As mentioned earlier, the most important change was to redistribute the airport passenger trips
from two purposes (Resident, and Visitor) to four purposes (Resident Business, Resident NonBusiness, Visitor Business, Visitor Non-Business). This was done by applying factors to the
origin end of all airport passenger trips. The factors were based on the AECOM/ HNTB survey,
by summing the total factored trips by purpose based upon a geographically defined district. The
districts were equated to combinations of zones and the district factor was then applied to all air
passenger trips to and from that zone. Exhibit III-25 shows the districts defined for the purpose
segmentation.
The first change to the modeling cycle was in the Transit Path Building procedures. In order to
replicate the airport passenger service, it was necessary to build new transit paths that did not
have local Lynx buses option to the stations. The assumption is that air passengers, especially in
a highly visitor market such as Orlando, would not use local transit as an access or egress mode
to the light rail or Express Bus TSM options. The International Drive buses were an exception to
this rule since the service plan is largely based on visitors and serves a predominately non-
DRAFT
34
Exhibit III-16: Airport Trips
Year 2000 Airport Trips
(Production/Attraction Format)
CBD
Air Corr
NW
Orange
SW
Orange
SE
E
SW
Orange E Orange Seminole Osc/Polk E Osceola W Volusia
Total
CBD
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Intl Drive
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
S Corr
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
N Inner
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
N Outer
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Air Corr
1,030
12,768
1,765
1,738
2,850
4,571
2,820
19,988
3,643
2,242
14,034
2,556
1,952
72,395
NW Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SW Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SE Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
438
E Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
E Seminole
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SW Osc/Polk
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
E Osceola
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
W Volusia
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1,030
12,768
1,765
1,738
2,850
4,571
2,820
19,988
3,643
2,242
14,034
2,556
1,952
72,395
Total
CBD
Intl Drive S Corr N Inner N Outer
Air Corr
438
Year 2025 Airport Trips
(Production/Attraction Format)
NW
SW
SE
E
SW
Orange Orange Orange E Orange Seminole Osc/Polk E Osceola W Volusia
Total
CBD
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Intl Drive
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
S Corr
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
N Inner
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
N Outer
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Air Corr
1,312
30,775
5,311
2,380
5,454
8,034
6,972
47,172
3,475
8,150
5,207
21,187
7,853
3,154
NW Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SW Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SE Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
E Orange
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
E Seminole
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SW Osc/Polk
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
E Osceola
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Lake / Ext
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1,312
30,775
5,311
2,380
5,454
8,034
6,972
47,172
3,475
8,150
5,207
21,187
7,853
3,154
Total
DRAFT
Intl Drive S Corr N Inner N Outer
24
-
156,436
156,436
Exhibit IV-1: Transit related assessments by alternative
Category
Regional Transit Boardings
Regional Transit Pax-Miles
Regional Transit Pax-Hours
Rail Transit Trips
Intra-Corridor
Outside-Corridor
Outside-Outside
Rail Boardings
Altamonte Mall - Belz
Universal - Sea World
Common OIA
Alternative OIA
Regional Person Trips
Auto
Transit
Airport Passenger Trips
Auto/Private carrier
Local bus
Premium transit
DRAFT
No Build
193,497
819,235
113,956
Baseline-1
205,388
882,559
137,509
Build
Alt. 1
BeeLine
215,438
966,707
189,974
Build
Alt. 6
Sand Lake
213,019
945,775
179,238
Baseline-2
204,631
882,640
140,317
Build
Alt. 4
Turnpike
208,102
920,435
169,562
35,257
18,058
14,033
3,166
36,266
18,845
14,191
3,230
46,948
25,124
17,580
4,244
46,166
24,651
17,410
4,105
36,392
18,959
14,164
3,269
45,237
24,720
16,707
3,810
38,635
24,607
14,028
-
38,549
24,176
14,374
-
51,260
24,160
17,873
4,481
4,747
50,413
23,840
16,506
4,156
5,912
36,558
23,872
12,686
-
45,242
23,846
12,250
3,909
5,238
10,534,647
10,419,974
114,673
10,534,647
10,416,082
118,564
10,534,647
10,413,801
120,846
10,534,647
10,414,093
120,554
10,534,647
10,415,601
119,046
10,534,647
10,414,744
119,902
161,953
161,698
255
-
161,953
160,734
245
974
161,953
157,157
245
4,551
161,953
157,787
248
3,918
161,953
160,421
248
1,283
161,953
158,204
248
3,502
40
Orange County Convention Center Survey
American Maglev Technology - Servey Results
Orange County Convention Center
Q1. How do your attendees generally get to/from the Orange County Convention Center? Please fill in the
percentages of attendees that use each type of transportation below:
Answer Options
Response Percent
Taxi
Rental Car
Bus
Hotel Shuttle
Other Organized Shuttle Service
Other
95.8%
89.6%
37.5%
52.1%
60.4%
31.3%
answered question
skipped question
Response
Count
46
43
18
25
29
15
48
1
How do your attendees generally get to/from the Orange County Convention Center?
Please fill in the percentages of attendees that use each type of transportation below:
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
Taxi
Rental Car
Bus
Hotel Shuttle
Other
Organized
Shuttle Service
Other
Q2. If there were a train connecting from the airport to the Orange County Convention Center, what
percentage of your attendees do you anticipate would use it?
Average Results: 40%
Comments:
At least 75% there are always people that will rent cars due to other appointments in the area
80% if it is direct
80% but only one way
I would
wouldanticipate
anticipatethat
thatbetween
between
35 35
to 50%
to 50%
of the
of the
attendees
attendees
wouldwould
use ause
train.a train.
50% or better...some would still want rental cars to travel to parks.
25% maybe-luggage handling to hotels is an issue
If easy to access with luggage and cost effective, many would use it.
40% - I would imagine that those staying at the Peabody, Hilton, Rosens & the Westin would
utilize the service to arrive. You'd get alot more traffic on the way home as I'd say that 50% of all
attendees depart from
from the
the convention
convention center
center directly
directlyto
tothe
theairport.
airport.
Q3. How much would the majority of your conference attendees likely be willing to pay (one-way fare) for
connecting train service from the Orlando International Airport to the Orange County Convention Center?
Answer Options
Response Percent
Less than $5
$5-$10
$10-$20
More than $20
12.5%
64.6%
20.8%
2.1%
answered question
skipped question
Response
Count
6
31
10
1
48
1
How much would the majority of your conference attendees likely be willing to pay
(one-way fare) for connecting train service from the Orlando International Airport to the
Orange County Convention Center?
Less than $5
$5-$10
$10-$20
More than $20
Q4. How frequently would the majority of your conference attendees want the train to run for it to be useful to
them?
Answer Options
Response Percent
Every 5-10 minutes
Every 10-20 minutes
Every 20-30 minutes
Doesn't matter
18.8%
62.5%
16.7%
6.3%
answered question
skipped question
Response
Count
9
30
8
3
48
1
How frequently would the majority of your conference attendees want the train to run
for it to be useful to them?
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Every 5-10 minutes
Every 10-20 minutes
Every 20-30 minutes
Doesn't matter
Q5. What other factors might influence the travel choices of conference attendees?
Safety
Cost
Convenience
Luggage
Distance from baggage claim
Must be direct
cleanliness
Efficient
Reliable
Reliable
Q6. How do your conference attendees generally make their travel arrangements? Please indicate
percentages below:
Answer Options
On their own
Through a travel attendant associated with the
Through an independant travel agent
I don't know
answered question
skipped question
Response Average
Response Count
77.06
16.19
19.17
23.75
48
21
30
12
49
0
How do your conference attendees generally make their travel arrangements? Please
indicate percentages below:
90
80
70
60
50
40
30
20
10
0
On their own
Through a travel
attendant associated
with the
conference/event
Through an
independant travel
agent
I don't know
Other Sources Total Person Trips from the CFRPM v5.0
2015
10,519,887
4,751,925
1,732,070
16,621
Growth
Home Based Trips
Nonhome‐Based Trips
TRUCK
Taxi
2005
8,268,114
3,671,543
1,363,621
13,011
Growth
2.48%
2035
14,454,946
6,658,131
2,396,972
23,089
Total Non‐Tourist Trips
13,316,289
17,020,503
2.48%
23,533,138
1.92%
2.44%
2.61%
2.42%
1.88%
2.00%
1.90%
1.93%
Murphy, Julie
Lewis, Laurence
Friday, November 04, 2011 4:12 PM
Webster, Lara; Murphy, Julie
FW: Orange County Convention Center Event and Employee Information
From:
Sent:
To:
Subject:
Laurence Lewis 407.839.4006 x8051 www.vhb.com From: Sarah.Caprani@ocfl.net [mailto:Sarah.Caprani@ocfl.net]
Sent: Friday, November 04, 2011 4:10 PM
To: Lewis, Laurence
Cc: Carla.Johnson@ocfl.net; Jessie.Allen@ocfl.net; Susan.Nipper@ocfl.net
Subject: Orange County Convention Center Event and Employee Information
Per your request to Jessie Allen, below is information pertaining to the Orange County Convention Center (OCCC): Convention and Tradeshow Consumer & Public Ticketed Year # of Events Estimated Attendance # of Events 2011 90 1,015,775 29
2012 91 1,143,227 16
2013 109 975,272 3
2014 78 861,143 2
2015 64 889,765 2
2016 65 783,711 1
Meetings & Banquets Estimated Attendance # of Events Estimated Attendance # of Events
177,710 59 30,626
178
175,543 8 7,750
115
52,643 2 3,600
114
42,600 0 0
80
42,600 0 0
66
40,000 0 0
66
These numbers represent the events currently booked with OCCC. They do not include events that are booked during each year, which typically adds another 75‐100 events and an additional 100,000 attendees. We also have approximately 550 regular full‐time employees working at OCCC, either as an employee of Orange County or as an employee of one of our service partners. Each group that meets at OCCC requires supplementary labor to meet peak activity needs. This number could range up to 500 additional persons. Furthermore, service contractors and third party companies amount to 200 to 250 skilled and unskilled workers per day.
PLEASE NOTE: Florida has a very broad public records law (F. S. 119).
All e-mails to and from County Officials are kept as a public record.
1
Murphy, Julie
FW: Florida Mall Employees count and bus ridership estimates.
Subject:
From: BPeters@Simon.com [mailto:BPeters@Simon.com]
Sent: Wednesday, October 26, 2011 9:29 AM
To: Tony Morris
Subject: RE: Florida Mall Employees count and bus ridership estimates.
Tony, below is the name of the manager at Town Center. We use to count traffic up to 5 years ago. The last counts we
did reflected an annual traffic number of 15 million guests per year. For comparison the Magic Kingdom does just under
18 million each year.
I would think we need to introduce you to Chuck Schnieder at Simon in the near future as he will be the key in our
development group for much of the legal work that this project may entail over the next 12 - 15 months. He works directly
with Kathy Shields.
John DiCioccio
pronounced (da cee cee o)
jdiciocc@simon.com
Brian J. Peters
General Manager
The Florida Mall
407-851-7234
407-855-1827 (fax)
From:
"Tony Morris" <tmorris@american-maglev.com>
To:
<BPeters@simon.com>
Cc:
<cschneid@simon.com>, <kshields@simon.com>, <lgilmore@simon.com>
Date:
10/21/2011 03:03 PM
Subject:
RE: Florida Mall Employees count and bus ridership estimates.
Dear Brian,
THANK YOU! This is very useful and valuable information, and I really appreciate it.
As a wild guess, if you have 4652 employees, how many customers would you guess (a range from a “good day” to a “bad day”)?
The meetings with all the public stakeholders went GREAT. A discouraging word was not heard. I have attached some of the letters that have come back‐ all positive. We are on line to get this done by Christmas and get the “26 week clock” started!
By the way, we are also pursuing a project here in Atlanta adjacent to Town Center Mall. We are connecting downtown to Cobb County, and we want a station at Town Center. Who is the “Brian Peters” at this facility that can be our great friend, supporter, statistician, and overall good customer.
1
(I know‐ there is only one of those!)
Have a great weekend.
Best regards,
Tony J. Morris
President & CEO
+1 (404) 386-4036
www.american-maglev.com
From: BPeters@Simon.com [mailto:BPeters@Simon.com]
Sent: Friday, October 21, 2011 2:14 PM
To: Tony Morris
Cc: cschneid@Simon.com; kshields@Simon.com; lgilmore@Simon.com
Subject: Florida Mall Employees count and bus ridership estimates.
Tony, I had our marketing group do a quick survey of a sample of stores to determine the # of employees in the mall. We
also asked this sample how many of their employees used the bus to get to work.
This is unscientific, but we estimate 4,652 people are employed and work in the Florida Mall. Of that number 934 ride the
bus to get to work, or just at 20%. I think this number is a great indicator of the potential to have mall employees use the
train. Once Sunrail is opened, and the pool of prospective employees from Downtown and north grows due to the ease
of commute, the train will certainly benefit from even more employees commuting.
Hope this assists. By the way how were your meetings on the 10th - 12th with Orange county and the City?
Brian J. Peters
General Manager
The Florida Mall
407-851-7234
407-855-1827 (fax)
----- Forwarded by Brian Peters/Simon on 10/21/2011 02:05 PM ----From:
Brian Peters/Simon
To:
Cc:
Lydia Gilmore/Simon, Kathleen Shields/Simon@Simon
Date:
10/01/2011 04:09 PM
Subject:
The Florida Mall and Florida Business Center
Tony, I appreciate you keeping us in the loop on your progress. I hope on Monday to update Ms. Gilmore and Ms. Shields on your progress with the state of Florida especially the governor and the department of transportation. As I suggested it is probably a good time to have you and Ms. Shields meet, in order to share details so Simon will be able to keep up with the process and especially the expectations American‐Meglev and the FDOT. I have shared with her that you will be in Orlando the 10th through the 12th. If all goes well, that 26 weeks to groundbreaking is not that far off.
I did meet with the architect after our meeting as well, shared some of the station concepts in order to begin to have him think how 2
we could integrate and blend a station into the design of the food court entry. Also in response to your request for any information on the owner of the Florida Business Center I was able to discover that the building is owned by (I believe an individual) from Herndon, Virginia. The entity is Florida Mall Business Centre, LLC and the owner is listed as Daniel R. Baker. I found two phone numbers 703‐437‐7560 at Coastal American Corp.and 703‐435‐1337 at Union Land and Mangement Co. These are both listed as owned by Mr. Baker.
[attachment "MAGLEV_EXHIBIT_09302011.pdf" deleted by Brian Peters/Simon] Brian J. Peters
General Manager
The Florida Mall
407-851-7234
407-855-1827 (fax)
From:
To:
<BPeters@simon.com>
Date:
09/30/2011 09:50 PM
Subject:
Overall picture
Dear Brian, Thanks again for meeting me on short notice yesterday. We have worked through the layout of the system (see the attached overview). Florida Mall makes a nice center focus, don’t you think? We would like to coordinate with your architect on the “look” of your new front door. We would also like your help so that we get the easements we need to get past the “FL Mall Office Center” parking lot and onto the Mall property. If you could pass on the contacts or any leads, that would be a big help! Thanks again, and have a great weekend! Best regards,
Tony J. Morris
President & CEO
+1 (404) 386-4036
www.american-maglev.com [attachment "3535_001.pdf" deleted by Brian Peters/Simon] [attachment "101711gh0.pdf" deleted by Brian
Peters/Simon] [attachment "Scott Letter FINAL-low.pdf" deleted by Brian Peters/Simon]
3
http://www.thetransportpolitic.com/2010/10/13/transit‐mode‐share‐trends‐looking‐steady‐rail‐appears‐to‐enc
Mode Share in Nation’s Largest Metropolitan Areas – 2009
Show
entries
100
Driving Carpooli
Metro Area (MSA) Total Workers
Transit Biking Walking
Alone
ng
Atlanta
2520867
77.21
10.55
3.66
0.2
1.41
Baltimore
1322360
76.76
9.16
6.21
0.33
2.85
Boston
2316315
68.52
8.03
12.24
1.03
5.12
Chicago
4411503
70.92
8.79
11.48
0.57
3.17
Cincinnati
1016920
81.11
9.64
2.42
0.18
2.16
Cleveland
935744
81.5
8.16
3.79
0.22
2.25
Dallas
3042460
81.24
10.32
1.53
0.13
1.4
Denver
1277368
75.6
9.46
4.64
0.72
2.15
Detroit
1786498
84.02
8.56
1.62
0.32
1.65
Houston
2708967
78.78
12.06
2.24
0.27
1.55
Kansas City
1003553
82.47
8.88
1.23
0.21
1.48
Las Vegas
874449
79.47
10.33
3.18
0.34
1.78
Los Angeles
5806655
73.62
10.8
6.2
0.86
2.63
Miami
2446844
77.71
10.43
3.51
0.61
1.77
Minneapolis
1688996
78.12
8.8
4.67
0.86
2.26
New York
8765356
50.39
7.02
30.5
0.4
6.28
Orlando
938873
80.75
9.03
1.85
0.45
0.97
Philadelphia
2769040
73.65
7.92
9.28
0.73
3.75
Phoenix
1893856
76.17
11.98
2.26
0.91
1.8
Pittsburgh
1090107
77.05
9.37
5.77
0.24
3.71
Portland
1050429
71.63
9.89
6.08
2.13
3.17
Riverside
1627806
74.53
15.56
1.78
0.27
2.03
Sacramento
916946
75.78
11.55
2.69
1.62
1.84
St. Louis
1328691
82.25
8.95
2.55
0.3
1.64
San Antonio
919348
79.35
11.4
2.32
0.18
2.02
San Diego
1406411
75.8
9.87
3.08
0.62
2.8
San Francisco
2083775
61.86
10.19
14.59
1.54
4.4
Seattle
1702972
69.54
11.05
8.69
0.92
3.57
Tampa
1191969
80.84
8.98
1.4
0.7
1.43
Washington
2861983
66.1
10.61
14.15
0.57
3.21
www.vhb.com

OIA - International Drive P3 Transit Corridor

Transcription

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