MAp of pArIs

MEDIA KIT
2016-2017
1.5 MILLIO
N
copies
per year
*Le grand magasin de La mode et du Luxe
ENGLISH / FRANçAIS
map of paris
1 year
May 2016 to April 2017
GROUPE Where Paris
35 rue des Mathurins, 75008 Paris // Tel: +33 (0)1 43 12 56 56
paris@wheremagazine.com
www.wherepariseditions.com
map of paris
latin america Edition
Format «Notebook»:
10 x 14,5 cm
Duration:
May 2016 to April 2017
Circulation:
1.5 million copies/year
Languages:
English and French
Deadline:
February 4th, 2016
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
2
map of paris
latin america Edition
Exclusive distribution
- Selection of the Top luxury hotels (4 and 5 star hotels)
- Maps personalised with the logos of the hotels or hotel chains
A MAP IS THE FIRST DOCUMENT
TOURISTS TAKE
A unique and effective tool:
- To generate traffic to your business location
- To develop your visibility
- Used multiple times a day
1 investment = 12 months of visibility
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
3
map of paris
latin america Edition
AN EXCLUSIVE RELATIONSHIP
WITH HOSPITALITY PROFESSIONNALS
“An indispensable tool, all of the clients go out with the map in
hand. A perfect map, very practical.”
Yannick Tonnelier,
Head Concierge Villa & Hotel Majestic
“An ergonomic map and very easy to use. Clear to read for an
international clientele.”
Olivier Cambournac,
Head Concierge Intercontinental Av Marceau Hotel
“A very well organised map. The customisation is very interesting
with the hotel located on it. Very nice, easy to handle. It goes well
with the style of the hotel. The best map that we have worked with.“
Pierre Vaillant,
Head Concierge Baltimore MGallery Hotel
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
4
map of paris
latin america Edition
HOTEL DISTRIBUTION
Hôtel Amiens
Hôtel Astor Saint Honore
Hôtel Baltimore MGallery
Hôtel Balzac
Hôtel Beauchamps
Hôtel Bedford
Hôtel Bel Ami
Hôtel Bristol
Hôtel Brittany Montmartre
Hôtel Buddha-Bar
Hôtel Burgundy
Hôtel Castille
Hôtel The Chess
Hôtel Chateau Frontenac
Hôtel Châteaubriand
Hôtel Citadines (4* et 5*)
Hôtel Concorde Montparnasse
Hôtel Crown Plaza Republique
Hôtel Courcelles Etoile
Hôtel Duc Saint Simon
Hôtel Edouard 7
Hôtels Elegancia
Hôtel Esprit St Germain
Fraser Groupe
Hôtel François Premier
Hôtel Hilton Paris Opéra
Hôtel Hyatt Regency Paris Étoile
Groupe Astotel
Grand Hôtel du Palais Royal
Groupe IHG
Hôtel George Washington
Hôtel du Collectionneur Arc de Triomphe
Hôtel Hilton Paris La Défense
Hôtels & Préférence
Hôtel Hyatt Regency Madeleine
Les Hôtels de Paris
Hôtel Intercontinental Paris – Le Grand
Hôtel Intercontinental Avenue Marceau
Hôtel Jardins du Marais
Hôtel Juliana
Hôtel Keppler
Hôtel Kube & Murano
Hôtel Lancaster
Hôtel La Réserve Paris
Hôtel Le A
Hôtel Le 5 Codet
Hôtel Le Littré
Hôtel Les Bains
Hôtel du Louvre
Hôtel Lumen
Hôtel Maison Champs-Elysées
Hôtel Mandarin Oriental
Hôtel Mayfair
Hôtel Meurice
Hôtel Millénium Opéra
Hôtel Montmartre Mon Amour
Hôtel Montalembert
Hôtel Montaigne
Hôtel Movempick
Hôtel Napoléon
In bold are approved 5* hotels
Hôtel Novotel Paris Tour Eiffel
Hôtel Oceania
Hôtel Park Hyatt Vendôme
Hôtel Pavillon des Lettres
Hôtel Pavillon de la Reine
Hôtel Peninsula
Hôtel Pershing Hall
Hôtel Le Péra
Hôtel Pergolèse
Hôtel du Petit Moulin
Hôtel Plaza Athénée
Groupe Pullman
Hôtel Prince de Galles
Hôtel Pullman Montparnasse
Hôtel Pont Royal
Hôtel Radisson
Hôtel Raphaël
Hôtel Regina
Hôtel Relais Christine
Hôtel Rochester Champs-Elysées
Hôtel Royal
Hôtel Royal Monceau
Hotel Royal Saint Honoré
Hôtel Saint James et Albany
Hôtel Saint James Paris
Hôtel Saint Petersbourg
Hôtel San Regis
Hôtel Scribe
Hôtel de Sers
Hôtel Shangri-La
Hôtel Sofitel La Defense
Hôtel Sofitel Arc de Triomphe
Hôtel Vernet
Hôtel Victoria
Maison FL
La Réserve Paris appartements
Villa & Hôtel Majestic
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
5
map of paris
latin america Edition
AN EXCLUSIVE RELATIONSHIP
WITH HOSPITALITY PROFESSIONNALS
A MAP IS THE FIRST
DOCUMENT TOURISTS TAKE
- where® Paris is the official partner magazine of Concierges Clefs d’Or
Useful information:
France / Golden Keys and of Head receptionists.
- Metro Map with monuments in 3D
- Every day, hospitality professionals hand out « Plans de Paris »
- Map of the city of Paris
(maps of Paris) and use them to inform and direct their clients.
- Location on major monuments
- Transportation to the airports
our partners:
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
6
map of paris
latin america Edition
2016 RATE CARD
formats
Rabat :
Full panel (vertical): Full panel (horizontal): 1/2 vertical panel: 45 000 € HT
30 000 € HT
30 000 € HT
18 000 € HT
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
7
map of paris
latin america Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
8
map of paris
latin america Edition
®
ENGLISH
PARIS
2015-2016
CITY MAP
TRANSPORT MAP
PLAN DE PARIS
PLAN DE MÉTRO-RER
ENGLISH
CHINESE
JAPANESE
Launching:
2012
Launching:
2013
Annual
Annual
Annual
Circulation:
2.5 million copies/year
Circulation:
50 000 copies/year
Circulation:
100 000 copies/
year
Launching:
2008
where
®
chinese
巴黎市地图
2015-2016
*Le grand magasin de La mode et du Luxe
where
ENGLISH / FRANçAIS
Our 4 maps of Paris in foreign languages
Advertising
agency for the
PRINTEMPS
MAP OF PARIS
Launching: 2009
Annual
Circulation:
1.5 million copies/year
导购地图
wheretraveler.com
A targeted distribution, duration 1 year:
+ 1600 hotels in Paris (2,3 and 4*), Paris Tourist
Office, tourist attractions, train stations (Gare
de Lyon, Gare du Nord, Gare de l’Est, Gare
Montparnasse), airports (Roissy CDG 1, Roissy
CDG 2, Orly Ouest, Orly Sud), Air France bus,
Bateaux-Mouches, Open Tour. Partner chains:
Hilton group, Hôtels & Préférence, Citadines
group, Les Hôtels de Paris group.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: English/French
SHOPPING MAPS
A targeted distribution, duration 1 year:
+ 250 hotels in Paris (2,3,4 and 5*), Embassy of
China in Paris, Travel Agencies, Cultural Center
of China, Chinese banks, UnionPay Office +
Tour Operator in Shanghai.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
A targeted distribution, duration 1 year:
+ Travel Agencies, JCB Offices, International
Space Printemps Haussmann, a selection of
hotels where the Chinese clientele stays.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
where® has been the advertising sales agency
for the Printemps Paris Haussmann department
store’s luxury map since 2009.
An exclusive distribution, duration: 1 year:
Practical, elegant and easy to use, the map is
given to clients in the 4&5 star hotels of Paris.
Format « Notebook »: 10 x 14.5 cm
Detail: Map of Paris + Subway Map
Maps personalised with the logos of the hotels
or hotel chains.
Bilingual advertising: French/Japanese
Bilingual advertising: Simplified Chinese/
French
Target: The Chinese issue of Where® Paris map
is specially intended for Chinese tourists visiting
Paris, their favourite destination in Europe.
Bilingual advertising: English/French
Target: The Japanese issue of Where® Paris
map is specially intended for Japanese tourists
visiting Paris. 94% of the Japanese purchases
resulting in tax refunds in France are in Paris.
Target: The map is conceived for French and
international customers with high buying
power.
Target: Intended for a French and international
clientele, where® map is characterized by a very
large distribution.
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
9
map of paris
latin america Edition
Our 4 magazines in foreign languages
J A NU A R Y 2 0 16
PA R IS M O N T H LY C I T YGU I DE
Issue N o 264
®
ENGLISH
CHINESE
PARIS - CHINESE EDITION
KARL
LAGERFELD
Behind the Lens
FA SHION • ARTS & AT TR AC TIONS • DINING • ENTERTAINMENT • M APS
Paris - russian Edition
RUSSIAN
Launching: 1992
Launching: 2011
Launching: 2009
MONTHLY
BIAnnual
Annual
Circulation:
51 000 copies/
month
Circulation:
25 000 copies/year
Circulation:
20 000 copies/year
The most widely
read monthly
magazine
by affluent
tourists in Paris!
Distribution: 400 luxury hotels in Paris and in
the Greater Paris region (circulation audited
and confirmed by the French organization
OJD), Paris Tourism Office, Media agencies,
Embassies, trendy places, Limousine
companies, Private Jets, Hair/Beauty salons…
Language: English
Format: A4 (L 210 x H 297 mm)
Shaping: Perfect bound
Pagination: 84 to 116 pages
Sections: Lifestyle, fashion, beauty, 6 luxury
shopping maps (with the finest boutiques by
neighbourhood), fashion, gastronomy, wine,
culture, art, attractions, Paris by night…
Target: English-speaking clients in luxury
hotels
Reader Profile: 80% of Where’s readers are
either managers or company executives. Their
average income, their education and their
profession place them in the world elite of
consumers.
银联国际
巴黎官方指南
精品店
餐厅
景点
古迹
Distribution: 190 hotels where Chinese stay
during their journey in Paris + strategic points
of information: OTCP, Chinese banks, Embassy,
Travel Agencies + distribution before the
arrival in Paris by China Eastern (magazine
is hand-delivered to 1st & Business Class
Travellers)
Language: Simplified Chinese
Format: 190 (wide) x 260 (deep) mm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 112 + 4 (covers)
Sections: The magazine is organized by
neighbourhoods, with the finest boutiques,
iconic brands, luxury shopping maps,
gastronomy, art and culture…
Target: The partnership between UnionPay
France and Where ensures content tailored
to the needs of Chinese customers with high
purchasing power.
Открыть
Париж
Distribution: 170 hotels where Russians stay
during their trip to Paris + distribution before
the arrival in Paris by Transaero (The leading
private Russian airline company): Flights
Moscow to Paris, (magazine hand-delivered
to 1st Class travellers) + Paris Tourist Office,
Embassy of the Russian Federation in Paris,
Limousins companies.
Language: Russian
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
latin
american
(Spanish
+ Portuguese)
Launching: 2013
Annual
Circulation:
20 000 copies/year
Distribution: 190 hotels where the Latin
American clientele stays in Paris + distribution
before the arrival in Paris by TAP (Flights Brazil
to Paris), Paris Tourist Office, Embassies of
Brazil, Mexico, Argentina, Colombia in Paris,
Travel Agencies…
Language: Spanish + Portuguese
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Target: New emerging clientele from Latin
America with high purchasing power.
Partenaire média de l’Association des Clefs d’Or France.
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
10