County Card

Club Services Department
Delivering Golf Club / Facility
Best Practice Guidance & Support
To Club Officials
Club Services support to clubs
Business Strategy Support & Best Practice Guidance includes;
Business Appraisal & Turnaround Planning
Business Plan template
Club Structure template
Incorporation template
Officers Roles & Responsibilities
Job Descriptions & Contracts Templates
Constitution templates
Marketing Plan templates
Local Market Demographic Review
Branding
PR & Communications Planning
Membership Recruitment & Retention
Lifestyle Membership templates
Participation generation
Financial Planning templates
Procurement Policy e.g. machinery etc
Rent / Rates Reviews
CASC – VAT etc
Other
Customer Service Policy
Human Resource Policy
Health & Safety Policy
Education & Training
Golf Course Maintenance
Environmental Compliance
Research
Members Handicap & Benefits Card
Paul Keeling
Club Services Manager
• Launched to Men in March 2011
• Members Handicap Card / Certificate
• Allows members to have access to their handicap online
• Entered free into weekly prize draws
• Access to a range of benefits from partners including, Titleist
FootJoy, Your Golf Travel, E-Z-GO and Golf Monthly
• 38,000 registered in year 1
•Launched to Women in April 2012
•Info letter to Secretary & Club delegate
•Article in Ladies Links
•Locker Room Poster
•Z-Card of Registration Process
•Registration Incentive Prize Draw
Development of a Members
Handicap, Benefits & County Card
(CDH/MBP)
Process To Date
Working Group Formed - to consider delivery of a English
County Card (ECC)
Alan King (Somerset),
David Lewis (Wiltshire),
Barry Morgan (Hampshire)
+
Paul Keeling (EG Club Services Manager)
Patrick Cunningham (CS Committee Member)
PK’s Initial Idea (meeting on 25 Oct 2011)
• For the ECC to be incorporated into the CDH / MBP card
• For EG to administer CDH/MBP registration payment & fulfilment centrally
& online through the Your EGU site.
METHODOLOGY
Following discussions it was identified that 2 methods of distribution / fulfilment
were required by counties;
1. Where a ECC is made available to all club members as part of the
Union/Association affiliation fee.
PROCESS
1. EG produce CDH lists (excel) to be sent to each club, to be checked against their
software, any discrepancies rectified and return to EG.
2. County to supply EG with logos, sponsor artwork etc for card design draft.
3. County to sign off approved design and send back to EG.
4. Cover letter to be worded and designed by the EG, for DL to sign off and return.
5. Club to supply EG with excel spreadsheet or printed address label address of each
individual member eligible for the County Card.
6. Cards to be printed and sent to club member direct.
7. Each card has ‘to activate this card go to www.englandgolf.org/members label
7. County to promote benefits of sign up to CDH/MBP site
Card Front
Standard with activate label
Card Back Options
County choice
METHODOLOGY
2. Where a ECC is on ‘supply on demand.
PROCESS
1. Existing card purchases
County provide EG with card holder data for fulfilment.
EG produce cards and send to club or home address.
2. Non county card holders
EG continue promotion of CDH/MBP signup through various methods.
County promote CDH/MBP signup.
On sign up the club member is taken through the following process.
Payments made through the system paid direct to County by EG monthly.
Upgrade to a County Card
Search Participating
County Card Clubs
Pro’s
The advantage to club members - They would carry one multi beneficial card.
• CDH no.s / handicap certificate
• ECC discount golf @ 1200+ clubs
• Benefits from companies
• Prize draw entry.
• Easy search for participating clubs & GF rate through Golf Central.
Benefits to Counties would be;
• A reduction in administration - card print, fulfilment, payment collection
• ECC Marketed to all existing 38,000 registrations to CDH /MBP
• ECC Marketed to all new registrations to CDH/MBP (target 150,000 yr2)
• CDH/MBP data shared with County = improved communication
Benefits to EG would be;
• To increase MBP registrations & collection data of 50K current ECC holders.
• Bigger the MBP Database – Bigger the interest from sponsors
Questions
1. Are County Unions prepared to allow involvement from England Golf?
2. Who pays (County or EG) for the;
Card production and fulfilment cost?
Design / set up fee for county specific cards?
3. For counties that currently supply all affiliate club members with a card,
How do EG encourage registration to the EG database?
4. Only 2 methodologies available and may not fit current county card process.
Happy to Take Comments
Paul Keeling
Club Services Manager
01526 354500
Email: clubservices@englishgolfunion.org
www.englishgolfunion.org