adi update - Vehicle Outfitters

Transcription

September 2016
ADI UPDATE
The GM Accessories Newsletter from Vehicle Outfitters
www.vehicle-outfitters.com
thirty tips to boost fall accessories $ales!
1.
2.
3.
4.
Accessorized Showroom Display Vehicles
Ask every customer every time
Associated Accessories (IBP Products)
Bed Protection - Own the Bed Protection
Business!
5. Business Choice Program - Accessories Cash!
6. Certified Pre-Owned - Update used vehicles
with accessories
7. Chrome Digital Solution
8. Dealer Marketing Materials available on the
Accessories Information Center (AIC) - login
through Global Connect
9. Direct Mail
10. Display Walls for each brand
11. E-Commerce
12. Employee Incentives for selling accessories
13. Gift Certificates for accessories
14. Lifestyle Marketing - Thule®, Bed Tent
15. LMA advertising featuring Accessories
16. LPOs
HERE’s WHAT’s INSIDE!
PRODUCT HIGHLIGHTS
Bed Protection for Chevrolet & GMC
XT5 Crossover Accessories
New Products for 2017 MY Cars
Cruze Sedan Remote Start
Rear Floor Liners for Tahoe/Yukon
ibp / associated accessories
Navigation Upgrade Kit by Rosen®
Intellihaul Trailer Camera System by Echomaster®
CURT® Towing Products 17. Magnetic Arrows on showroom vehicles
18. Marketing Materials: hero cards, wishlists
19. Packages - Protection, Appearance,
Convenience
20. Pay Plans for selling accessories throughout
dealership
21. Pre-Load your inventory with top-selling
accessories
22.Process FOR ACCESSORIES SALES
23. Product Displays - Curt®, Thule®, Wheels, REV®
24. Profit Sharing between departments
25. Promotions (GM Incentives, ADI Promotions)
26. Sales Objectives - Strive to reach 100% of
Accessories Sales Objective every month!
27. Service Lane accessories sales
28. Training - contact your ADI to set it up
29. Warranty - Remind customers that GM
Accessories are covered by the GM Factory
Warranty
30. Wheel displays: wheel stands, “Wheel Farm”
PROMOTIONS
September GM Accessories Sales Manager Bonus Program
NEW! Fall Spin-to-Win Parts & Service Promotion
NEW! Christmas Club 1% Back Promotion
September Display Truck Award Program
Sti-Yu-Ka Step It Up Incentive
VO Bargain Corner 50% OFF SALE
VO Chevrolet Floor Liner Promotion
2016 Business Choice Program
extras
Solutions / Best Practices for Dealership Sales
Top 10 Dealers for Hitting July Objective
“GROWING DEALERS’ ACCESSORY SALE$ AND PROFIT$ IS OUR PASSION!”
To subscribe/unsubscribe from this e-newsletter, please send an email to VBain@vehicle-outfitters.com.
ADI Update • 09/16
Page 1
september 2016
gm accessories
sales manager
Bonus Program
Chevrolet  buick  gmc  cadillac
This program is intended to reward those Dealer Managers that most influence Accessory Sales.
Enrollment: All enrollment selections made during the previous 2016 GM Accessories Sales Manager
Bonus Programs will automatically carry over for the September program. Enrollment changes can be made
via the GM earnPOWER site, located in GM Global Connect.
Program Period: September 1-30, 2016
How it works: Dealer Managers who qualify under the GM Accessories Sales Manager Bonus Program
will qualify for a payout in earnPower Rewards only if the dealership meets or exceeds the following for the
month of September:
1. LEVEL 1 SALES MGR. BONUS: $15 per eligible delivery
Dealerships that achieve Level 1 will earn a payout equal to $15 per eligible delivery during the
Program Period. To earn a payout under Level 1, the Dealer must meet or exceed the Dealership’s
Accessories Sales Objective for the month of September 2016.
OR
2. LEVEL 2 SALES MGR. BONUS: $20 per eligible delivery
Dealerships that achieve Level 2 will earn a payout equal to $20 per eligible delivery during the
Program Period. To earn a payout under Level 2, the Dealer must meet or exceed both (i) the
Dealership’s Accessories Sales Objective for the month of September 2016, AND (ii) the Dealership’s
New Vehicle Retail Sales Objective for the month of September 2016.
2016 GM Accessories Sales Manager Bonus – SEPTEMBER
*September 2016 Accessories objectives are based on specific criteria; Dealer objectives are determined by combining all divisional objectives within the BAC.
**Accessories Dealer Bonus Payout potential is based on Level 1 or 2 attainment, multiplied by September Eligible Deliveries. September Eligible Deliveries are SFE eligible
deliveries delivered and reported in September, per the 2016 GM Sales Calendar. Variations between New Vehicle Retail Sales Actual and September Eligible Deliveries may
be due to SFE eligibility filters.
For promotion details, contact your DSM or call us at the number
below. For Enrollment or Allocation questions call 877-878-3564.
267 Southbridge Road
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 2
a big deal for
small businesses!
CHEVROLET ACCESSORIES
& GMC ACCESSORIES
CA$H ALLOWANCE!
2016 BUSINESS CHOICE PROGRAM
YOUR
BUSINESS
YOUR
vehicle
YOUR FREE*
accessories
Is your customer’s vehicle used in the daily operation of his or her business? If so, they may be eligible to
receive up to $1,200* in FREE ACCESSORIES to get their new vehicle work-ready!
Cash
$400 Accessories
Allowance for:

1500 Silverado/Sierra
Colorado/Canyon
City Express
Express/Savana Passenger Van
Business owners receive $400 toward their
eligible vehicle when a minimum of $400 of
GM Accessories are installed.
Cash
$1,000 Accessories
Allowance for:
$500-$1,200
Accessories Cash Allowance for:
Express/Savana Cargo Van
Business owners receive $500-$1,200
toward their eligible vehicle when a
minimum of $500 of GM
Accessories are installed.
Business owners receive $1,000
toward their eligible vehicle when
a minimum of $1,000 of GM
Accessories are installed.
package example for
silverado/sierra 1500
UWS® Chrome Low-Profile Tool Box
Anti-skid Bedliner
Premium All-Weather Floor Liners
package example for
silverado/sierra 2500/3500
Curt ® Gooseneck Hitch Package
4" Black Assist Steps
Bed Step
MSRP $954 / Cust Co-Pay $554 plus Install
MSRP $1,424 / Cust Co-Pay $424 plus Install
MSRP does not include installation.
MSRP does not include installation.
Salesperson 50 EP / sales mgr. 25 EP
Salesperson 50 EP / sales mgr. 25 EP
Sales Consultants & Sales Managers receive GM earnPOWER Points for each qualifying
Chevrolet & GMC Accessories claim submitted within the 2016 Business Choice Program!
*Not valid with all offers. See dealer for details. Take delivery by 9/30/16. The 2015 Business Choice Program is valid
from October 1, 2015, through September 30, 2016. This program may not be compatible with other offers or incentive
programs. Consult with your Chevrolet or GMC Dealer for program compatibility and other restrictions. For complete
program requirements, including information regarding offers, vehicles, equipment, options, warranties and ordering
information, consult your Chevrolet or GMC Dealer or visit www.gmfleet.com.
VO Fall Service Drive & Parts Counter
Spin-to-Win Promotion!
Dates: September 1 - October 31, 2016
Spin-to-Win when you sell GM Accessories!
This promotion is available to Service Writer/ASMs (with valid
GMIN number), Service Managers, and Retail Parts Departments!
Drive additional GM accessory sales with every service RO!
Earn $10, $15, or $25 with every sale on the following accessories:
Front and Rear Floor Liners - Any vehicle, must sell
front and rear to qualify for spin.
Remote start kit - All vehicles / part numbers.
Bedliner - All sizes.
Assist step - Any size or finish.
Life Style Accessory - Must be over $200.00 to qualify.
(Examples: Thule® Hitch or Roof Mounted Bicycle, Ski,
Watersports, Kayak and Luggage Carriers, Napier® Bed Tent)
10
$
15
$
25
$
Spin to win $10, $15, or $25 on every
sale of qualifying accessories!
See list above for qualifying accessories.
HOW IT WORKS: Email mfield@vehicle-outfitters.com a copy of
the customer’s service repair order showing the accessory sale, and
include your name with dealership BAC. THEN SPIN TO WIN!
www.vehicle-outﬁtters.com

800-656-2042

Fax 508-248-9559
VO reserves the right to change, amend, cancel, or revoke any promotion at any time.
VO September Display
Truck Award Program
Walk the lot and
pick out a few trucks
to Dress Up with
Accessories!
The largest obstacle that new car dealers face with respect to capturing accessory sales is
consumer awareness. Every Customer – Every Time. Our VO Display Truck award program is
designed to help increase accessory awareness with your guests and sales consultants.
How It Works:
1. Upfit a new or used Silverado / Colorado / Sierra / Canyon with qualifying GM Accessories. All
accessories must be purchased from VO and billed on 1 invoice per vehicle.
2. Provide your TSM with the full 17‐digit VIN, Stock # and PO # per vehicle.
$$ AMEX CARDS $$
SILVERADO / SIERRA / COLORADO / CANYON
Package Value
Salesperson Incentive
Sales Mgr. Incentive
$2,000+ (Invoiced)
$50
$25
After vehicle is reported sold, tell your
TSM and you will receive your Amex Cards!
IT’S THAT EASY!!
Program period: September 1-30, 2016.
LPOs do not qualify.
Vehicle Outfitters reserves the right the
change or cance this promotion at any time.

800-656-2042

Fax 508-248-9559
VO’s Christmas Club Promotion Is Back!
September – November, 2016
$
Hit your Accessory Objective for September, October,
and November with a total of 110% for the period, and
your dealership will receive a bonus for 1% of the total!
$
SIGN-UP IS REQUIRED! To participate, please fill out the form below and fax to 508-248-9559.
Promotion dates: September 1, 2016 through November 30, 2016.
Accessory Objectives determined monthly by GM.
Christmas Club rewards will be distributed in early December, as a
check* to the dealership or credit to dealer’s account.
*Accounting dept. must provide a completed W-9 form faxed in to 508-248-9559.
 Yes, please enroll the below-named dealership in VO’s Christmas Club Promotion!
Dealership _____________________________________________________________________________ BAC _____________________
Address _________________________________________________________________________________________________________
Award Disbursement:  Check made out to dealership Name:___________________________________________________________
 Credit to dealer’s open account
Manager’s Signature _______________________________________________________________________________________________
Print Name_______________________________________________________________________________________________________
Please contact your TSM or call our office for more information.

800-656-2042

Fax 508-248-9559
september
Receive 25 EarnPower points for the
following LPOs ordered in September and
delivered in October & November:
Receive 5, 10, or 15 EarnPower points for
the following LPOs ordered in September and
delivered in October & November:
EarnRetained
Power
Labor LPO
Pts. Accessory or Package Name
Hrs.CODE
EarnRetained
Power
Labor LPO
Pts. Accessory or Package Name
Hrs.CODE
All-New Cruze Door Sill Plates
25
Colorado/Canyon Performance Pkg
0.7
PDG 5
All-New Cruze Wheel Locks
25
Traverse Assist Step NEW!
1.0
VQM 5
5
All-New Cruze Splash Guards
25
XT5 20” Polished Wheels
S1R
Bedliner for All Trucks
25
Sierra/Silverado Performance Exhaust
0.5
WBC 10
10
Cadillac XT5 Splash Guards
25
2017 Colorado Midnight Edition
2.8
PDL
10
Cadillac XT5 Cross Rails
25
2017 Colorado Z71 Trail Boss Edition
6.9
PCZ
Underseat Storage
25
22” Wheel for Full Size Truck / SUVs 1.5
SEW, 10
10
Colorado/Canyon Floor Liners
SEV,
Traverse Roof Rack NEW!
SF1, 15
& SF0 15
Malibu Remote Start NEW!
0.5
0.1
1.0
0.5
1.0
0.25
0.3
0.1
0.7
0.6
SAI
SFE
VQK
VZX
VQK
VQP
VBJ
RIA
S49
S6P
The earnPOWER points (value $1 each) will be awarded to the person or persons responsible
for ordering LPOs after VO has received the actual order for each vehicle from GM.
Points awarded for LPO orders
placed in September and
delivered in October/November.
Leasing and LPOs go hand in hand! LPOs are:
99 Ordered during the vehicle order process
99 Fully residualized (listed on the Monroney label)
99 Covered by the New Vehicle Warranty
99 Included in floor plan
99 Provided by Vehicle Outfitters and installed by dealer
with labor paid through warranty system similar to PDI
Check The Box  and Earn!
Please contact your TSM or call our office for more information.
Dealer Name: ___________________________________________________________________ BAC: ___________________________
Participant’s Name: ______________________________________________________________________________________________
Participant’s earnPOWER Account Email: _____________________________________________________________________________

800-656-2042

Fax 508-248-9559
Vehicle Outfitters chevrolet floor liner promotion
Buy any 6 Premium All-Weather Front or Rear Floor Liners for
Silverado, Colorado, Suburban or Tahoe (mix and match) and get
1 front or rear floor liner at n/c!
PREMIUM ALL-WEATHER FLOOR LINERS
FOR SILVERADO, COLORADO, SUBURBAN, AND TAHOE
Designed specifically for Silverado, Colorado, Suburban and Tahoe, Premium All-Weather Floor
Liners offer precision coverage around interior trim, driver pedals, seat tracks and door sills.
TOP REASONS TO CHOOSE
CHEVROLET FLOOR LINERS:
QTY
Part #
Description
84073612
• Precise Fit
• Complete Carpet Coverage
• Effective Anchoring System
• Easy Overall Removal for Cleaning
• Easy-to-Remove Two-Piece Rear
Floor Liner
Silverado Dbl. Cab
Silverado Crew Cab
Colorado Ext. Cab
Colorado Crew Cab
Suburban
Tahoe
Front, Jet Black
X
X
X
X
$110
84073613
Front, Cocoa
X
23237402
Second Row, Jet Black
X
X
X
X
$110
$80
23237403
Second Row, Cocoa
X
$80
23237404
X
$80
23237405
Second Row, Cocoa
X
$80
84056631
Front, Jet Black
23381376
23381382
X
X
X
X
MSRP
$100
$80
$80
N/C LINER PART #: ______________________
DEALER NAME______________________________________________________________________ BAC__________________________
P.O.#___________________________ Dealer Contact__________________________________________________________________

800-656-2042

Fax 508-248-9559
VO BARGAIN CORNER - 50% OFF!
Call Now To Order While Supplies Last!
STOCK
NUMBER
STOCK
DESCRIPTION
MODEL
APPLICATION
19257815
19302857
19302761
19301176
19302116
19301333
EA573 21IN ALLOY WHEEL
EA708 21X8.5IN FRONT PAINTED
21IN 5-SPOKE BLACK PAINTED RIM
45TH ANNIVERSARY MANOOGIAN
YA114R REAR SILVER PAINTED
JA350 17IN ALLOY WHEEL
10-14 Camaro
13-15 Camaro
11-15 Camaro
15-15 Camaro
14-17 Corvette
13-16 Sonic
$318.75
$243.75
$243.75
$243.75
$570.00
$112.50
$159.38
$121.88
$121.88
$121.88
$285.00
$56.25
23460311
ASSIST STEPS-ATLANTIS
13-14 Enclave
$562.50
$281.25
1
23425869
23425872
22783850
CUSTOM GRAPHICS-RALLY STRIPES
CUSTOM GRAPHICS-RALLY STRIPES
FULL LENGTH RACING STRIPES
14-15 Camaro Convertible
14-15 Camaro Coupe
12-13 Corvette Convertible
$337.50
$337.50
$603.75
$168.75
$168.75
$301.88
1
1
1
22997433
22965839
22965833
22987426
22972211
22972213
23255456
22767486
95942044
95942043
FRONT END SPOILER PACKAGE
FRONT GRILLE-LEMON
FRONT GRILLE-WHITE
FRONT GRILLE-GRAY
FRONT GRILLE-BLACK
FRONT GRILLE-SILVER
FRONT GRILLE-SUMMIT WHITE
GRILLE PACKAGE-GRAY/CHROME
GRILLE-BLACK
GRILLE-INFERNO ORANGE
14-15 Camaro
14-15 Camaro
14-15 Camaro
14-16 Corvette
14-15 Sierra
14-15 Sierra
14-15 Sierra
10-11 Silverado
12-16 Sonic
12-16 Sonic
$371.25
$318.75
$318.75
$225.00
$356.25
$356.25
$332.50
$303.75
$206.25
$206.25
$185.63
$159.38
$159.38
$112.50
$178.13
$178.13
$166.25
$151.88
$103.13
$103.13
1
1
1
1
2
1
13
1
2
1
23176245
23176244
23176243
HOOD AIR SCOOP
HOOD AIR SCOOP-LEMON
HOOD AIR SCOOP-RED
14-15 Camaro
14-15 Camaro
14-15 Camaro
$281.25
$281.25
$281.25
$140.63
$140.63
$140.63
1
1
1
22738913
23481654
23475085
23475087
95439408
23480950
19171157
95942507
95942508
REAR SPOILER-CRYSTAL RED
REAR SPOILER - ASHEN GRAY META
REAR SPOILER - GRAY
REAR SPOILER - RED
REAR SPOILER-BURNISHED BRANDY
REAR SPOILER-BURNISHED BRY
REAR SPOILER-IMPERIAL BLUE
REAR SPOILER-INFERNO ORANGE
REAR SPOILER-OLYMPIC WHITE
12-14 Camaro
14-15 Camaro
14-15 Camaro
14-15 Camaro
15-15 Cruze
13-13 Malibu
08-12 Malibu
12-16 Sonic
12-16 Sonic
$438.75
$438.75
$296.25
$296.25
$247.50
$247.50
$247.50
$247.50
$247.50
$219.38
$219.38
$148.13
$148.13
$123.75
$123.75
$123.75
$123.75
$123.75
1
1
1
1
1
3
1
1
2
22997092
REMOTE START
15-16 Silverado/Sierra HD
$206.25
$103.13
1
95351693
95351694
20959598
TAIL LAMP TRIM RINGS, REAR
TAIL LAMP TRIM RINGS, REAR
TAIL LAMP PACKAGE
14-16 Sonic
14-16 Sonic
12-14 Tahoe/Yukon
$112.50
$112.50
$196.00
$56.25
$56.25
$98.00
1
1
1
22757034
UNDER HOOD LINER-CAMARO LOGO
12-15 Camaro
$172.50
$86.25
1
22788831
VEHICLE COVER-GRAY
12-13 CTS
$288.75
$144.38
1
19332982
19332984
19332983
19332985
19332986
19332988
19332987
19332989
ONE-PIECE HARD TONNEAU - SONOMA JEWEL RED
ONE-PIECE HARD TONNEAU - WHITE DIAMOND
14-15 Silverado 5ft Bed
14-15 Sierra 5ft Bed
$1,079.20
$1,079.20
$1,079.20
$1,079.20
$1,079.20
$1,079.20
$1,079.20
$1,079.20
$539.60
$539.60
$539.60
$539.60
$539.60
$539.60
$539.60
$539.60
2
2
3
2
1
1
2
2
DEALER COST
PER ITEM
50% OFF
PRICE
QTY
AVAILABLE
3
3
2
9
8
8
Page 9
bed protection
bed rug
Designed specifically to fit the
contours of your Silverado or Sierra
1500, this Bed Rug features a durable
carpet-like surface that resists water,
stains, solvents and chemicals. Its
molded foam backing helps protect
the bed from scratches.
rubber Bed Mat
450.00
$
MSRP
Plus Installation
bedliner
Help protect the bed of your rugged
Silverado or Sierra with a durable
Bedliner. The bedliner is fully ribbed
with a skid-resistant floor to help
minimize load shifting. Includes
tailgate liner. Features the Chevrolet
Bowtie or GMC Logo.
$
305.00
MSRP
Plus Installation
bed mat by bedrugtm
Help reduce cargo shifting in the bed
of your New Silverado or Sierra with
this easy-to-install, non-skid, Bed Mat
by BedRug™.
$
159.00
MSRP
Plus Installation
Associated Accessories, non-GM warranty.
BedRug™ provides a Limited Lifetime
manufacturer’s warranty. For details on the
warranty provided by BedRug™, please call (800)
462-8435.
tailgate Mat by
bedrugtm
Protect the tailgate of your New
Silverado or Sierra with this
Tailgate Mat by BedRug™.
BedRug™ provides a Limited Lifetime
manufacturer’s warranty. For warranty
information, please call (800) 462-8435.
Reduce cargo shifting with this easyto-install, non-skid, rubber Bed Mat
designed to fit the contours of your
Silverado or Sierra precisely. Features
the GM logo.
140.00
MSRP
Plus Installation
bed extender by
lund®
Expand the cargo capacity of your
vehicle with this Bed Extender.
Compatible with Bedliners and
Tonneau Covers. It swings out to
provide additional functional length
over an open tailgate or swings in
to create a contained cargo area.
Available in Silver and Black.
$
249.00
MSRP
Plus Installation
Warranty by Lund®. For information, call
1-800-241-7219.
bed net
Help secure items in the bed of your
Silverado or Sierra with this Bed Net.
Includes mounting hardware for easy
installation.
$
$
$
50.00
MSRP
Plus Installation
49.00
MSRP
Plus Installation
Prices shown are for 6’6” Standard Box. Images are for representation only; actual product may vary.
Designed, Engineered, Tested, and Backed.
XT5 ACCESSORIES
ROOF RACK CROSS RAILS
Lay the foundation for fun with a set of two Roof Rack Cross
Rails. They attach to the existing rails, setting the stage to install
separate roof-mounted cargo boxes, bike carriers, snow gear
carriers and more.
20-INCH ACCESSORY WHEELS2
Available in a choice of 12-Split-Spoke or 6-Split-Spoke designs,
20-Inch Accessory Wheels enhance and personalize XT5’s
distinctive exterior lines.
MOLDED SPLASH GUARDS
Designed to conform to XT5’s body contours, Molded Splash
Guards help protect the exterior from tire splash and mud.
Part No.
84053298
Part No.
23403702
23403703
Part No.
23454422
23266303
23454423
MSRP1
$275
Color
MSRP1
12-Split-Spoke in Pearl Nickel Finish, (S1S) $550 each
6-Split-Spoke in Polished Finish, (S1R)
$550 each
Front/Rear
Front, without Assist Step
Front, with Assist Step
Rear
MSRP1
$50
$50
$50
ALL-WEATHER CARGO TRAY
Protect XT5’s cargo area with an All-Weather Cargo Tray, featuring
a heavy-duty, non-skid surface and raised outer perimeter to help
contain dirt and spills.
CARGO MANAGEMENT COMPONENTS
Partition cargo in the rear of XT5 for greater security and
convenience. Cargo Partition Sliders (set of two), a Cargo
Partition and a Flex Divider are available separately for maximum
flexibility.
REAR SEAT ENTERTAINMENT (RSE) DVD SYSTEM
Features dual DVD LCD monitors on the rear of the front seat
head restraints for individual programming. Two sets of wireless
headphones and a single remote included.
Part No.
Color
84028204 Black
84028205 Dark Titanium
Part No.
22743385
22743384
22743383
Part No.
23408487
23408488
23408489
23408491
23408492
23408494
23408495
MSRP1
$180
$180
Component
Cargo Partition Sliders
Cargo Stabilizer
Cargo Flex Divider
MSRP1
$65
$155
$110
See your Cadillac Dealer for full details or visit cadillac.com/accessories for the complete
Cadillac Accessories portfolio.
1 Manufacturer’s Suggested Retail Price. Tax and installation extra. See dealer for details.
2 Use only GM-approved wheel/tire combinations. Visit cadillac.com/accessories for important tire and wheel information.
Color
Black
Sahara Beige
Cirrus
Carbon Plum
Sahara Beige
Black
Maple Sugar
MSRP1
$1,995
$1,995
$1,995
$1,995
$1,995
$1,995
$1,995
New Products
2017 Chevrolet Cruze Sedan Remote Start
By pressing a button on the key fob, the Remote Start system starts your parked vehicle.
Great for pre-warming or pre-cooling your vehicle. Seamlessly integrated with your vehicle’s
anti-theft and remote keyless entry systems. Not compatible with OnStar RemoteLink
system. Part #s 84150285 & 84150286
MSRP $275.00 / Install 0.5 hrs.
2017 Chevrolet Malibu Spoiler Kit
Add a sporty appearance to your vehicle with this low-profile Flush Mount Rear
Spoiler that extends the width of the deck lid. Available in a variety of exterior colors.
2017 Chevrolet Malibu Black Bowtie Emblems
Dress up your vehicle with these distinctive front and rear Black Bowtie Emblems.
Part #23384199
2017 Chevrolet Impala Grille - New Colors Available!
Customize the front of your vehicle with a monochromatic Grille from GM Accessories. The
upper and lower grille inserts feature Chrome horizontal bars with a body-color surround,
adding a stylish new front-end appearance to your vehicle. Available in a variety of colors.
Heather Gray Metallic pictured.
2017 Chevrolet Volt Black Bowtie Emblems
Dress up your Volt with distinctive front and rear Black Bowtie Emblems.
Part #84047181
Contact your ADI for availability. Images are for representation purpose only. Actual product may differ.
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 12
New Products
2017 Buick Envision Seat Protector
Keep your Envision looking like new with this Protective Seat
Cover for the second row. Available in Black. Part #23445457
2017 Buick LaCrosse Premium All-Weather Mats
Help protect the interior of your vehicle with the hard-working functionality of
these Premium All-Weather Floor Mats. These precision-designed mats fit the
floor of your vehicle exactly and feature nibs on the back to help keep them in
place. The deep-ribbed pattern collects rain, mud, snow and other debris for
easy cleaning. The front mats feature the Tri-Shield logo. Available in Ebony.
Part #26668491 / MSRP $130.00
2017 Buick LaCrosse All-Weather Cargo Mat
Help protect the carpet in the cargo area of your vehicle from rain, snow, mud and
other debris with this precision-designed Premium All-Weather Cargo Area Mat
that features the Tri-Shield logo. Available in Black. Part #26200283 / MSRP $70.00
All-New 2017 Acadia Wireless Charging System
Stay connected with this Wireless Charging System featuring a mat that perfectly fits in the
bottom of the open storage area in front of your shifter. Your phone/device will charge when
placed in the recess area of the mat. Requres compatible phone/device. Part #84080694
Second Row Floor Liners Now Available for Tahoe & Yukon!
MSRP $80.00
Premium All-Weather Rear Floor Liners, Black Part #23237406
Premium All-Weather Rear Floor Liners, Cocoa Part #23237407
Premium All-Weather Rear Floor Liners, Dune Part #23237408
Page 13
New Products
New Associated Accessories (IBP)
GM Licensed and Associated Accessories are covered under the accessoryspecific manufacturer’s warranty and are not warranted by GM or its dealers.
Warranty information is available on the AIC under Associated Accessories.
Navigation Upgrade Kit by Rosen®
The Rosen1 Navigation Upgrade Kit seamlessly upgrades the existing 4.2-inch
(diagonal) color display with an 8-inch (diagonal) color LCD touch screen display.
Key features include:
• Plug-and-play installation — “Upgrade Module” interface allows for a
seamless connection into the factory-installed audio system
• Retains Chevrolet 4.2-inch with or without MyLink display functionality:
− Display/information screens
− Rear view camera (if equipped)
− Bluetooth®2 (if equipped)
• Upgraded 8-inch color LCD touch screen features Navigation3
• (Composite) camera input for use with non-GM rear view cameras (if not
equipped with factory-installed rear view camera)
Rosen 8-inch Upgrade kit display shown
Chevrolet 4.2-inch
display shown
PART #
PART NAME
VEHICLE
MSRP4
INSTALL TIME
19353486
MyLink 4" to 8" Navigation Upgrade with US & Canada Maps
(NOTE: Package only available for vehicles with IO3 and IO4 Radio)
2014–2017 Silverado/Sierra 1500, HD
$999
1.5 hr
1 Non-GM warranty. Rosen® (Power Brand of AAMP Global) provides a 3-year/36,000-mile manufacturer’s warranty. For details on the warranty provided by Rosen, please call (866) 766-2267.
2 Visit my.chevrolet.com/learn to find out which Bluetooth phones are compatible with the vehicle.
3 Map coverage available in the United States and Canada.
4 Manufacturer’s Suggested Retail Price. Tax and installation extra. See dealer for details.
lntelliHaul Trailering Camera System by EchoMaster® (Power Brand of AAMP Global)
1. Trailering Camera System – 3 Camera Package (Includes 1 camera for each HD extension
side mirror and 1 wireless exterior camera to place behind the trailer)
MSRP:
$999
GM Part Number 19353504
Model Years
2014-2017 (LD Full Size Trucks) / 2015-2017 (HD Full Size Trucks)
GM Radios
IO3, IO4, IO5, IO6
GM Side Mirror
GM Trailering Extension Mirror _ (RPO DQS/S4O/S4Z )
2. Optional Wireless Trailering Camera – 1 Camera (Includes 1 wireless interior camera
to be used ONLY as an additional option with the 3 trailering camera package in Option 1)
MSRP:
$349
Model Years
GM Radios
IO3, IO4, I05, I06
GM Side Mirror
3.
NEW! Single-Camera Wireless Towing Package – 1 Camera Package (Includes 1
wireless exterior camera and wiring that integrates with the Intellilink)
NOTE: Standalone product. Not available as
MSRP:
$699
an additional option with PN 19353504.
Model Years
GM Radios
IO3, IO4, I05, I06
GM Side Mirror
Page 14
5TH WHEEL HITCHES & KITS
Part#
¹
Description
Install Time MSRP²
5th Wheel Hitch
19330275
Q20 5th wheel hitch with standard legs¹,³
15 minutes
$630.00
5th Wheel Hitch Kits
19354323
A16 5th wheel hitch with standard legs¹,³. Includes base rails, installation kit and 7-way electrical wiring
extension. Installation brackets fit Silverado 1500 from 2011 to 2016. No drilling required
120 minutes
$949.00
19353369
Q20 5th wheel hitch with standard legs¹,³. Includes base rails, installation kit and 7-way electrical wiring
extension. Installation brackets fit Silverado 2500 and 3500 from 2011 to 2016. No drilling required
120 minutes
$1,079.00
19353370
Q20 5th wheel hitch with R20 roller unit¹,³. Includes base rails, installation kit and 7-way electrical wiring
120 minutes
$1,539.00
19353371
Q25 5th wheel hitch with standard legs¹,³. Includes base rails, installation kit and 7-way electrical wiring
120 minutes
$1,099.00
Also fits GMC Sierra 1500/2500/3500.
A16
HITCH¹,³
A-Series Key Features
• Cast yoke with poly-torsion inserts
to suppress shock loads and noise
• Fully articulating torsion head for
controlled coupling and a quiet ride
• Lockable handle self-resets
to the ready-to-couple position
• High-strength, interlocking cast jaws
fully wrap the kingpin to reduce noise
• Fast, one-pin head removal
makes moving the hitch easy
• Limited lifetime warranty¹
Q25
HITCH¹,³
Patent#
8,827,298
Q-Series Key Features
Q20 HITCH
AND ROLLER¹,³
Q20
HITCH¹,³
• Spherical axial bearing ensures
smooth, quiet towing and allows
for unimpeded head movement
• Dual jaws provide 360˚ kingpin contact
• Lockable, short-throw,
single-handle operation
• Ten-year limited warranty¹
Roller Key Features
• True rolling unit - not just a slider
• 12" travel - most competitive
models only offer 10"
• Ten-year limited warranty¹
Included Parts
• Adds an additional 7-way RV blade socket
to the truck bed while retaining use of the
existing 7-way RV blade socket
7-way electrical wiring extension
also available individually,
see page 3
¹
• Base rails can be used with
all CURT 5th wheels and rollers
• Custom installation brackets reduce
or eliminates drilling, which can
cut installation times in half
Base rails shown attached
to installation brackets
Non-GM Warranty. CURT™ provides a 10-year limited manufacturer's
warranty (limited lifetime warranty on selected products). For details on
³ Towing capacity is based on manufacturer specifications and assumed properly equipped base
vehicle. Consult your Chevrolet Dealer for details. Maximum trailer weight ratings are calculated
¹ Non-GM Warranty. CURT™ provides a 10-year
limited manufacturer's
warranty
(limitedplease
lifetime
on selected products).assuming
For details
on vehicle,
the warranty
by CURT™
Manufacturing,
please
287-8634.
Manufacturing,
callwarranty
(877) 287-8634.
a base
exceptprovided
for any options
necessary
to achieve the
rating,call
plus(877)
driver.
The
the warranty
provided by CURT
weight of other optional equipment, passenger and cargo will reduce the maximum trailer weight
2
Suggested
Retail
Price. Tax
and installation
Manufacturer's Suggested Retail Price. Tax²Manufacturer's
and installation
extra. Price
subject
to change
withoutextra.
notice.
your vehicle can tow.
Price
subject
to
change
without
notice.
3
Towing capacity is based on manufacturer specifications and assumed properly equipped base vehicle. Consult your Chevrolet Dealer for details. Maximum trailer weight ratings are calculated assuming a base vehicle, except for
any options necessary to achieve the rating, plus driver. The weight of other optional equipment, passenger and cargo will reduce the maximum trailer weight your vehicle can tow.
™
GOOSENECK
& RV TOWING - CHEVROLET • 99212-RH • 2016.07
ADI Update
• 09/16
Page 15
Solutions for your Accessories Sales
Solutions...
Labor Day has come and gone. It was a wonderful summer, but we could use some more rain, AND
Accessory Profits! Let’s make some new model year 2017 resolutions to review and renew our efforts to
grow accessories as a profit center.
EVERY CUSTOMER EVERY TIME is presented
with the opportunity to personalize their vehicle
purchase, new or used!
Package LPOs for increased labor dollars as part
of the PDI, easy to add $100 to every vehicle that is
retained regardless of selling price or swap.
When was the last time that you went to any
restaurant or business where you were not offered
a “special” drink, appetizer or dessert which
increased the gross for the business and tip for the
waiter/waitress/salesperson?
Let’s start the new term with sharpened pencils,
renewed focus on the opportunity at hand and
enthusiasm for the extensive exciting portfolio!
Please share the accessory menu with every
customer! Take advantage of the Service Drive!
Restore displays with 1 to show and 1 to go.
Separate your BDC by including your specials.
GM Accessories on the internet will go
national in the fourth quarter... Are you ready?
• Craigslist?
• eBay?
• Performance Parts?
People LOVE their websites!!
Attend a cruise night before the snow flies to
feel the love. Support your local trade groups
i.e. LMA, Truck Clubs, Parts & Service Groups by
attending their meetings.
Your objectives are our objectives!
Working together we can achieve, surpass, and
profit.
Does everyone know what they earn for selling
accessories??
You asked for it, you got it! CHRISTMAS CLUB IS
BACK! Hit 110% of your Sept./Oct./Nov. accessory
objective and get a check or credit in early
December to celebrate the season!
Congratulations to Ingersoll Auto Danbury & Imperial Chevrolet! Each
store won a pair of Patriot tickets ROW 3 on the 40 ENJOY!
Play it again! Hit 100% of your accessory objective in September and you’re
registered to win a pair of tix, row 3 on the 40! See your TSM for details!
Page 16
Best Practice: Richard Chevrolet
Richard Chevrolet has had an incentive plan for selling accessories in the Sales
Department for quite some time. They are successful in hitting their GM monthly
objectives and the Sales Manager Bonus program points.
Recently the Richard Chevrolet Sales Manager Angelo Epifano and VO TSM Bill Van
Huysen spec’d out two 2016 Silverados for display mannequins to sell off of and sell.
They selected 1500 models that have the best GM incentive programs (leases/cash/
APR) for the time, while keeping the truck MSRP between $43-$46,000 before adding
accessories.
When selecting the accessories, they focus on those that not only have eye appeal
and what folks want, but on the Hard Adds that have lease residual values. This really
helps them arrive at great payments for their clients.
This time they dressed up a Tungsten double cab with 22" Chrome CK158 Wheels, the
Wheel Flares, Black Oval Assist Steps, Bedliner, Black Bowtie Emblems, and Front and
Rear Floor Liners. The second truck is a Black Double cab with 22” Black Wheels with
Black Center Caps, Black Bowtie Emblems, Chrome Bodyside Molding, Chrome Mirror
Covers, and the REV® Hard Rolling Tonneau Cover.
Angelo at Richard Chevrolet is very successful at getting the sales staff involved with
selecting the trucks and the accessories so they are excited to sell them. Well done,
and keep up the great work with Accessories!
Ryan Montavol, Vehicle Specialist showing off the
latest display Silverados at Richard Chevrolet.
Cody Chevrolet Speical Ops Edition
Jill Silverman Assistant
General Manager of
Richard Chevrolet
enjoying the game
with her son Jackson,
daughter Sarah and
husband Josh.
Josue installing the EchoMaster® Trailering Camera System on
a Silverado at Jackson Chevrolet.
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 17
Vehicle Outfitters Accessory & Performance Trailer Hits The Road!
Pictures from our stops at O’Connor Chevrolet Cadillac Buick GMC in Augusta, ME,
Varney Buick GMC in Bangor, ME, and at the Windsor Fair in Windsor, ME with O’Connor
Chevrolet Cadillac Buick GMC.
Happy September Birthday to
Nicole Vongratsamy & Brett McCann!
Page 18
Lifestyle Marketing at Diamond Chevrolet GMC Cadillac. A Thule ®
Roof-Mounted Bicycle Carrier on the Chevrolet Trax.
Valenti Cadillac Showroom Escalade.
All Terrain Package at Moore GMC with a REV® Hard Rolling Tonneau
Cover, Vent Visors and Mudguards.
Lee GMC Sierra with 22 Inch CK161
Wheels, Tonneau Cover, Off-Road Assist
Steps, Mud Guards and Vent Visors.
Display Silverados at Chevrolet of Milford, both with the Roll N'
Lock Hard Tonneau Cover.
Bob Valenti Chevrolet Sales Force in front of their
Colorado Trailboss! Pictured left to right: Thomas
A. Smith, Edgar Roman, Richard Durishin, and Joe
Carcippolo.
EIA: Gasoline Prices to Fall Below $2-a-Gallon Later This Year
By Nicole Friedman | wsj.com
The Energy Information Administration cut its price forecast for national average retail gasoline prices to $1.95 a gallon
in the fourth quarter, down from last month’s forecast of $2.07 a gallon according to the agency’s short-term energy
outlook released Tuesday. The EIA expects gasoline prices to hold below $2 a gallon on average from October through
February.
Read here: http://www.wsj.com/articles/eia-gasoline-prices-to-fall-below-2-gallon-later-this-year-1470763782
Page 19
TOP DEALERS august 2016
 all dealers HIT GM sales OBJECTIVE 
Top 10 overall - august
Top 10 LPO - august
QUIRK CHEVROLET (BRAINTREE)
VARNEY GMC
DE NOOYER CHEVROLET, INC
HERB CONNOLLY CHEVROLET
DEPAULA CHEVROLET
DIAMOND CHEVROLET, INC.
BEST CHEVROLET, INC.
CAPITOL CITY AUTO MART
INGERSOLL AUTO OF DANBURY
LOEHMANN-BLASIUS CHEVROLET-CADILLAC
DEPAULA CHEVROLET
NEW ROCHELLE CHEVROLET
BALISE CHEVROLET OF WARWICK
QUIRK CHEVROLET/CADILLAC (BANGOR)
HEALEY CHEVROLET
HAWTHORNE CHEVROLET
ROB STAGER - GENERAL MANAGER
774-345-0649
Top Dealers By Sales Rep
Diane Murphy - REgional mgr.
203-331-7398
Sean Sugrue - regional mgr.
617-823-2067
DONALD BAIN 413-433-8999
CAPITOL CITY AUTO MART
ALDERMAN’S CHEVROLET, INC.
CENTRAL CHEVROLET
CODY CHEVROLET-CADILLAC
DENECKER CHEVROLET, INC.
LANGWAY CHEV OF MANCHESTER
BURKE CHEVROLET
CHAMPLAIN CHEVROLET, INC.
DILLON CHEVROLET
CERNAK BUICK, INC.
jo ann Byrne-petti 973-769-6192
HAWTHORNE CHEVROLET
PARAMUS AUTO MALL CHEVROLET
TILTON AUTOMOTIVE LLC
BROGAN CADILLAC
BELLAVIA CHEVROLET BUICK
ROYAL BUICK-GMC
BUICK GMC OF ENGLEWOOD
UNION BUICK-GMC
DALESSIO BUICK CHEVROLET
AUTOSPORT CHEVROLET
ryan giroux 207-333-8805
VARNEY GMC
QUIRK CHEVROLET/CADILLAC (BANGOR)
BILL DODGE AUTO (WEST BROOK)
QUIRK CHEVROLET (PORTLAND)
WEIR’S MOTOR SALES, INC.
PAPE CHEVROLET, INC.
CHARLIES CHEVROLET
CENTRAL MAINE MOTORS, INC.
LEE CADILLAC
EMERSON CHEVROLET-BUICK
raquel griffin 774-200-8656
QUIRK CHEVROLET (BRAINTREE)
BALISE CHEVROLET OF WARWICK
PAUL MASSE CHEVROLET
HURD AUTOMALL, LLC
MARTY’S GMC SALES & SERVICE
CENTRAL BUICK-GMC
COLONIAL CHEVROLET-SOUTH
CLAY CHEVROLET HYUNDAI
PRIME BUICK GMC
connie guthier 518-369-5300
DE NOOYER CHEVROLET, INC
DEPAULA CHEVROLET
GOLDSTEIN BUICK-GMC
MANGINO BUICK GMC
RICK ELLIS BUICK-GMC
D’ELLA BUICK-GMC-CADILLAC
PARKER CHEVROLET
JAMES CHEVROLET
OTTO CADILLAC
WHALEN CHEVROLET
Jim kiritsy 603-762-4019
PORTSMOUTH CHEVROLET
TULLEY BUICK-GMC
CANTIN CHEVROLET-CADILLAC
BENSON AUTO COMPANY, INC.
rene’ moloney 508-612-1074
C. DAHER’S COMMONWEALTH MOTORS
PRIDE CHEVROLET, INC.
HERB CHAMBERS CHEVROLET
IMPERIAL CHEVROLET
MOORE GMC TRUCK, INC.
AMESBURY CHEVROLET
COLONIAL GMC
WOODWORTH CHEVROLET-CADILLAC
MELISSA peppe 845-392-8157
INGERSOLL AUTO OF DANBURY
NEW ROCHELLE CHEVROLET
HEALEY CHEVROLET
ROMEO CHEVROLET-BUICK-GMC
COLANDREA BUICK-GMC, INC.
PEPE CADILLAC
MINCHIN BUICK-GMC , INC.
W.S. HEALEY CHEVROLET-BUICK
MEADOWLAND GMC, INC.
INGERSOLL AUTO OF PAWLING
Bill Van huysen 860-575-5754
CHEVROLET OF MILFORD
BUICK GMC OF WATERTOWN
RICHARD CHEVROLET, INC.
SCRANTON MOTORS
TERRYVILLE CHEVROLET, LLC
DAVE MCDERMOTT CHEVROLET, INC
STEPHEN CADILLAC, INC
GATES BUICK-GMC
BOBS BUICK-GMC OF MILFORD
Page 20