robyn m. rudish

RR
Robyn M. Rudish-Laning
Skills
•
(609)501-3173 robynmrl.com
@robyn_rl
robynrl
• robynmrl@gmail.com
robyn_rl
Experience
Social Media, Website & Newsletter Management South Carolina Council on Competitiveness
Strategic Public Relations & Marketing
Columbia, SC
Communications Coordinator | November 2015 to present
Written & Verbal Communication
•Manage marketing, PR, social media and grassroots outreach for the Council and its initiatives;
•Increase the Council’s social media presence through strategic planning, resulting in consistent audience
Content Creation & Curation
growth of 10 percent across all platforms;
Adobe Creative Suite
•Establish consistent branding for the Council and its initiatives, as well as coordinate and direct creation
Media Relations
and implementation of all marketing materials;
•Assist Communications Director with media relations by coordinating press coverage, organizing press
Event Planning
Education
M.S. in Media Arts & Technology
Duquesne University - 2013
Focus: Creative Media Practices
B.A. in Public Relations
Duquesne University - 2011
Minor: Print Journalism
Awards
2013 Keystone Student Press Award
The PA Newsmedia Association
Second Place - General News
Outstanding Contributions
& All-Around Dedication
Duquesne University Publications Board
April 2013
clippings and editorials for publication, writing media advisories and press releases and organizing press lists;
•Create and implement blog, newsletter and social media strategies for the Council and its main initiatives to
increase audience engagement and reach;
•Collaborate with team members and outside vendors to coordinate and execute events of various sizes,
including conferences, networking events and workshops;
•Regularly develop new website, blog and marketing content to keep Council stakeholders informed of and
up-to-date with Council activities, initiatives, events and efforts.
Pretty Living PR
Pittsburgh, PA
Freelance PR Associate | July 2014 to January 2016
•Provide one-on-one consulting for clientsinterested in specialized PR & marketing services;
•Build long-term marketing plans, manage social media accounts, execute programs to boost sales &
secure placements in local media for small lifestyle, fashion and event planning clients;
•Work to bring in new business for the firm, increasing our client base and revenue;
•Assist in creation of social media and blogging campaigns that increase our own brand awareness, as
well as our clients’.
Eyenavision
Pittsburgh, PA
Marketing Coordinator | November 2013 to August 2015
Duquesne University Publications Board
April 2011
•Managed marketing and PR for three distinct eyewear brands - Chemistrie Eyewear, Penn Avenue
Eyewear and Phonetic Eyewear;
•Streamlined Chemistrie’s social media presence to allow for more focus on advertising, direct email
marketing, press placements and a blog that directly reach Chemistrie’s target audience, resulting in
increased sales and new accounts;
•Created all marketing materials to help customers sell more of our products to patients, leading to
increased sales;
•Assisted in launching Phonetic Eyewear, as well as launching new products for Chemistrie and Penn Avenue,
including website development and social media, content and outreach strategies.
•Maintained a regular content calendar for Penn Avenue’s blog and social media, increasing customer
engagement and brand awareness, and work with bloggers to increase the brand’s reach.
Memberships & Volunteer Work
Novum Pharmaceutical Research Services
Excellence in Journalism & Multimedia Arts
Duquesne University JMA Department
May 2011
Outstanding Work &
All-Around Dedication
PRSA South Carolina
Assisting in creating New Professionals group
Chapter Member, 2015 - present
PRSA New Professionals Section
2016 Membership Co-chair
Monthly Contributor to The Edge, 2015 - present
Section Member, 2015 - present
PRSA Pittsburgh
2015 Social Media & Publicity Co-Chair
Chapter Member, 2015
Off The Bluff
2012 Editor
2011 Contributor
Duquesne University PRSSA
Former Chapter President
“From Steel to Shine”
2010 PRSSA Regional Event
Event Coordinator
Omicron Delta Kappa
Leadership Honor Society, Duquesne University Chapter
Phi Eta Sigma
Honor Society, Duquesne University Chapter
Marketing Associate | May 2012 to November 2013
Pittsburgh, PA
•Instituted a social media program for Novum’s clinical research sites, doubling our followers and leading
to increased participant engagement;
•Created a strategy for ad placement in Novum’s three markets, which saved money and allowed us to use
new methods to reach new audiences;
•Assisted in design & implementation of a new corporate website and a new participant information
website, resulting in increased studies and study enrollment;
•Redeveloped and redesigned Novum’s participant literature to better inform participants of what is involved
with a study & decrease the number of day-of dismissals of ineligible participants;
•Coordinated press outreach, planning, advertising and literature development for participants and
employees. These efforts helped to successfully launch Novum in a new market.
The Duquesne Duke
Pittsburgh, PA
9/11 Tribute
New York, NY
Editor-in-Chief | July 2012 to July 2013
Managing Editor | August 2011 to July 2012
Center
Marketing/PR Intern | June 2011
The Make-A-Wish Foundation of Greater PA & Southern WV
Pittsburgh, PA
Marketing/PR Intern | August 2010 to December 2010
Creekside Communications
Port Elizabeth, NJ
Marketing/PR Intern | July 2010 to December 2011