PrimaLoft Press Kit - Visit Company`s Website

Contact: Eleanor Sachs, CGPR
Eleanor@cgprpublicrelations.com
781 639 4924 x 113
PRIMALOFT CELEBRATES 25 YEARS
AS PERFORMANCE INSULATION TRAILBLAZER
ALBANY, N.Y., (July 29, 2013) – PrimaLoft, Inc. (www.primaloft.com) is marking 2013 with its
25th anniversary, celebrating the brand’s heritage and position as the world leader in comfort
solutions, providing high-performance insulations, yarn and fabrics. What originated as a
request from the U.S. Army in the early 1980s to keep U.S. soldiers warm and dry in wet
conditions, can now be found in leading global brands serving the outdoor, fashion, home
furnishings, work wear, hunting and military markets.
PrimaLoft was originally established as a business subsidiary of Albany International Corp. in
1988. Albany International’s reputation for developing high-performance insulating materials led
the U.S. Army to commission the development of a synthetic insulation that would mimic the
performance of down. Given the lack of commercially available microfibers at that time,
Albany’s R&D team developed a unique process for extruding the microfibers in their lab. The
ability to develop this fiber technology led to the innovation that today mirrors the structure of
goose down that is warmer, drier, and softer than any other synthetic insulation.
The brand’s first commercial shipment was to L.L.Bean for the Mountain Lite Parka in August
1989. By 1993, PrimaLoft moved into footwear, sleeping bags and gloves, as well as the home
furnishings market with the introduction of PrimaLoft® filled bedding by Lands’ End. Today,
PrimaLoft is The Luxury Down Alternative® in the home market.
“Our 25th anniversary is an occasion for us to look back at our rich heritage and appreciate how
we’ve played a central role in transforming the insulation category,” said Michael Joyce,
PrimaLoft CEO. “We are especially grateful to our brand partners and consumers who have
supported PrimaLoft. I think it’s fair to say we have strongly influenced how people stay warm,
be it in the outdoors, or in the home. We are looking forward to a bright future and the promise
of exciting things to come.”
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2 PrimaLoft Celebrates 25 Anniversary
PrimaLoft’s commitment to innovation has enabled the brand to expand into new market
categories, to set trends, and become the leader in comfort technologies with best-in-class
products such as PrimaLoft® One, Synergy, and ECO, PrimaLoft’s earth-friendly insulation
option. PrimaLoft is also officially recognized by bluesign® and was the first branded insulation
to earn the System Partner certification for sustainable textile production.
As PrimaLoft celebrates its 25th anniversary, the company is embarking on a new adventure as
a privately held entity led by Michael Joyce, who purchased PrimaLoft in June of 2012. Joyce
and his team are now focused on reinvesting in the brand to drive innovation, growing brand
awareness, elevating its partnerships and exceeding the expectations of its iconic global
customers.
“The PrimaLoft® brand has been an integral partner for the past 25 years, helping us to serve
our core outdoor enthusiast customer that demands best-in-class, all-weather performance,”
said Tom Armstrong, chief merchandising officer, L.L.Bean. “With 25 years of a proven track
record, their team continues to innovate and evolve with today’s consumers, supporting our
needs every step of the way.”
A 25th anniversary celebration will be held at the PrimaLoft® booth #39403 on the first day of the
2013 Outdoor Retailer Summer Market show from 4:30-6pm. For more information, visit
www.PrimaLoft.com.
About PrimaLoft
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Celebrating its 25 anniversary, PrimaLoft® insulation was originally developed for the U.S. Army as a
water-resistant, synthetic alternative to down in the 1980s. Today, PrimaLoft is the research and
development leader in high-performance insulations and fabrics, providing the ultimate comfort solution to
its users from head to toe. The PrimaLoft® brand is recognized globally and is used in leading outdoor
and fashion brands, home furnishings, work wear and military applications. For more information, visit
www.PrimaLoft.com.
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PrimaLoft® Product Highlights – Outdoor Retailer Summer Market 2013
Media Contact:
Eleanor Sachs
Executive Vice President, CGPR
781.639.4924 x.113 eleanor@cgprpublicrelations.com Terrex Skyclimb Insulated Jacket $130
PrimaLoft® sport 60g/m² insulation: warmest synthetic insulation material, warm even when wet - extremely
compressible. Body mapped hybrid construction: combining the advantages of different performance-fabrics for key
sweat and heat areas of the body. 4-way stretch soft shell: for enhanced freedom of movement. Thumb
loops. Fabric: 100% Polyester Ripstop Weight: 12oz / 340gm
Terrex Primaloft Jacket $150
PrimaLoft® sport 60g/m² insulation: warmest synthetic insulation material, warm even when wet - extremely
compressible. FORMOTION™: ultimate performance and comfort while in motion. Pack-it-pocket. 2 hand pockets, 1
chest pocket. Adjustable waist hem. Fabric: 100% Polyester Ripstop Weight: 14oz / 397gm
Terrex Swift PrimaLoft Vest $100
PrimaLoft® sport 60g/m² insulation: warmest synthetic insulation material, warm even when wet - extremely
compressible. Two hand pockets with zip. Fabric: 100% nylon Weight: 9oz / 268gm
Atmosphere Technical Hoodie Jacket
Pushing the limits of a technical hoodie, the Atmosphere is designed to keep you warm and dry in even the
most foul weather. It’s insulated with 100 grams of lightweight PrimaLoft® ONE, which locks in warmth
without adding bulk. The exterior is made with an Amaterrace Diaplex™ smart-fabric shell for complete
protection against the elements, while the interior is finished with a quilted microfiber ripstop liner. Its seamsealed construction and weatherproof zippers lock out moisture while keeping you and your belongings dry.
Whether it’s snow, rain, or a wintry mix, the Atmosphere lets you brave the elements with confidence.
SPECIFICATIONS
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100 GRAMS OF PRIMALOFT® INSULATION
2-LAYER AMATERRACE DIAPLEX™ SMART FABRIC
QUILTED MICROFIBER RIPSTOP LINING
SEAM-SEALED CONSTRUCTION
2-POINT ADJUSTABLE HOOD
WEATHERPROOF ZIPPERS
ZIPPERED HANDWARMER POCKETS
INTERIOR ZIPPERED POCKETS
Insulated Air Core – PrimaLoft Synergy
https://www.bigagnes.com/Products/Detail/Pad/InsulatedAirCore
The Insulated Air Core is a trusted friend and perennial best seller. Light and compact, this three season pad will keep
you comfortable by utilizing I-beam Construction (vertical channels that run the length of the pad) and larger outer
chambers that keep you cradled in the center of the pad. Insulated air core pads are an excellent companion to Big
Agnes System bags, coming in enough shapes and sizes to work well with everything from kids bags to our extra wide
Park bags.
Triple Core – PrimaLoft Synergy
https://www.bigagnes.com/Products/Detail/Pad/triplecore
With its 4.25 inches of thickness, this pad is deluxe. The Triple Core is a four-season pad that combines a
layer of closed cell foam on top of an air chamber pad. Rated at 0°F, this pad would be a great winter
camping companion or just a comfy choice for those looking for the thickest pad available.
Wedgie Sleeping Bag Expander – PrimaLoft Eco
https://www.bigagnes.com/Products/Detail/Accessory/WedgieBagExpander
Zip the Big Agnes Wedgie into your sleeping bag and add 7" of girth. All Wedgies feature PrimaLoft Eco
50% recycled insulation and include a stuff sack.
Eddie Bauer First Ascent Backdraft Jacket
Available: In-store & eddiebauer.com – August 5
Price: $179
Available colors: Men: Irish Green, Admiral Blue, Black. Women: Mint, Deep Magenta, Black.
Description:
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A rare microclimate combo of breathable synthetic loft and active stretch, our new flexible insulator serves as a
packable heater, extra frosty-day layer, or morning warm-up during any cold-season mission. PrimaLoft® warms even
when wet, and innovative hybrid construction sheds moisture without overheating the core.
Specs:
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20d 100% nylon shell, 1.2 oz 100% nylon stretch knit both w/DWR
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Nylon hard shell with StormRepel® DWR finish on front, shoulders and sleeves to shed light moisture during
fast-forward activity
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Stretch nylon soft shell with StormRepel® DWR finish on back and sides for core venting and unrestricted
mobility
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PrimaLoft® One 60-Gram Insulation to provide warmth even when wet
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Breathable stretch woven lining to wick moisture and help regulate interior temps
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Interior zippered chest pocket with media port
Parker Pant
Parker is Erin Snow's newest insulated ski pant. A fully waterproof/breathable outer shell, PrimaLoft®
insulation and slight boot-cut fit, make Parker the perfect winter pant to keep you cozy and warm on the
slopes.
Stowe Light Crew 2336 and Stowe Light Quarter Crew 2337
These lightweight FoxSox made from durable PrimaLoft® stand up to any adventure.
Our Helix Fit™ forms to your foot supporting your every move, while a cushioned sole and reinforced heel and toe
help you last longer to really challenge yourself.
• Weight: Light
• Contents: 45% nylon, 26% PrimaLoft® polyester, 26% Merino wool, 3% spandex • Helix Fit™System • Vented
panels remove moisture and keep you dry • Reinforced toe and heel add comfort and longer sock life
Cascade Light Crew 2536 and Cascade Light Quarter Crew 2537
These lightweight FoxSox made from durable PrimaLoft® stand up to any adventure.
Our Women’s Helix Fit™ forms to your foot, supporting your every move, while a cushioned sole and reinforced heel
and toe help you last longer to really challenge yourself.
• Weight: Light
• Contents: 45% nylon, 26% PrimaLoft® polyester, 26% Merino wool, 3% spandex • Helix Fit™System • Vented
panels remove moisture and keep you dry • Reinforced toe and heel add comfort and longer sock life
Temperature: All Weather
Weight: Lightweight
Height/Type: Quarter
Crew H2 Flow Jacket
Helly Tech Performance Exterior (Waterproof Breathable) Fabric
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Innovative new version of H2 Flow Technology with PrimaLoft
o Strips of Primaloft line the inside of the jacket separated by mesh panels, allowing heat to generate and
fill the negative space so the wearer takes advantage of hollow heat, if they get too warm, open up the
vents on the front of the jacket to immediately dump the heat and allow fresh air to quickly circulate in the
negative space.
Waterproof, windproof, and breathable
2 ply fabric construction
Fully seam sealed
Durable Water Repellency (DWR)
Hip-length, regular fit
Water-resistant front zipper pockets
Polartec® fleece collar lining
Adjustable hood
One hand adjustable hem
Bluesign approved fabric
An innovative blend of PrimaLoft and natural wool guarantees all-day warmth
and moisture wicking for every cold weather adventure. This durable new material dries
up to 30% faster than all-wool garments and offers advanced itch-free comfort. Cut to
stay close to the body without being tight, soft-to-the-touch, and lightweight. Imported.
Machine wash and dry. Colors Peat Green. Shale Gray.
Sizes Men’s S, M, L, XL, XXL. Women’s XS, S, M, L, XL.
Men’s PrimaLoft Wool Long Sleeve Henley
Men’s PrimaLoft Wool Pant
Women’s PrimaLoft Wool Camisole
Women’s PrimaLoft Wool Long Sleeve Henley
Soleil Mixer- JWF21378
Swiss dot fabric and insulation at front, back, and hood. Soft, slick and supple fleece arms and side panels
offer low bulk comfort and mobility. Drawcord adjustable hood and hem. Reverse coil front zip. Reverse
coil zip-secure hand pockets
FabricMicro Dot woven
100% Polyester
Silken Fleece
94% Nylon/6% Spandex
Insulation40g
26” center back length
Sizes- XS- XL
Quentin Jacket- JMF21379
Insulated panels on upper center front and
back. Side panels of slick-faced fleece add
mobility. Reverse coil zippers. Snap closure chest
pocket. Kycra bound cuffs prevent drafts. Drawcord adjustable hem
FabricDown-Proof/Smooth-Face active fleece mix
100% Polyester
Durable water resistant (DWR) finish repels water and resists
staining
Insulation80g (body and upper sleeves)
30” center back length
Sizes- S-XXL
Mezzo LoftTM Series
What makes a bed a bed? Mezzo Loft™ has all the ingredients: room to stretch out, a cozy comforter cover
that peels back on both sides, and a fitted pad sleeve for our Cosmo™ 25L and 30XL series pads that keeps
the bag in place while you shift around inside. Filled with premium, ultra soft PrimaLoft® synthetic fill for
warmth even in wet conditions, the Mezzo Loft™ bags zip together perfectly, so pair two together and
you’ve got the ultimate bed away from home.
AstroTM Lite Series
Ultra-light, ultra-packable and deceptively comfortable, the new AstroTM Lite 20R models are the lightest
air inflatable pads in NEMO’s line, a breezy six ounces lighter than the original AstroTM series backpacking
pads. The AstroTM Air Lite and AstroTM Insulated Lite models marry the hyperlight fabrics found on ZorTM
minimalist pads with a plush three inches of shoulder saving loft. A raised pillow baffle offers stability,
support and side sleeping comfort. The Insulated model has a layer of PrimaLoft® insulation built in for
protection against cold or hot ground. The AstroTM Lite 20R series include a stuff sack, compression strap,
and repair patches. Pairs with our award-winning PillowtopsTM for unbeatable comfort.
CosmoTM Lite Series
Actually, you can have it all. CosmoTM Lite series pads hit the backpacking sweetspot trimming six ounces
off NEMO’s first generation CosmoTM air inflatable pads. The all new CosmoTM Air Lite and CosmoTM
Insulated Lite models marry the hyperlight fabrics found on ZorTM minimalist pads with a streamlined,
integrated foot pump for rapid inflation. Lateral baffles with a plush three inches of shoulder saving loft and a
raised pillow baffle offer stability, support and side sleeping comfort. The Insulated model has a layer of
PrimaLoft® insulation built in for protection against cold or hot ground. The CosmoTM Lite 20R series include
a stuff sack, compression strap, and repair patches. Pairs with our award-winning PillowtopsTM for
unbeatable comfort.
Cosmo™ Series
Looking for heavenly comfort that offers easy setup and versatility well beyond your typical camping pad?
The Cosmo™ series has comfort disproportionate to its size. With a plush three inch loft, lateral I-beam
baffles for a smooth sleeping surface, and an integrated foot pump for rapid setup. Cosmo™ pads include
a stuff sack, compression strap, and repair patches.
Men’s Chaos Jacket™
The evolution of our mountain-guide-favorite, the Chaos
Jacket™ is the warmest, lightest and most packable synthetic
wet-weather alpine and ice belay parka available. Perfect for
shielding alpinists from howling wind and cold, damp
conditions, the Pertex® Endurance® face fabric shrugs off rain
and snow, and the warm synthetic PrimaLoft® One 170g
insulation holds in the heat even in the wettest conditions.
Men’s Havoc Jacket™
When fast-moving, wet – and cold-weather belays or ski
descents call for a lightweight, insulated, multi-functional
shield against the elements, look no further than the Havoc
Jacket™. A favorite of Outdoor Research® Ambassadors
and employees, he updated Havoc™ is the ideal layer for
cold, wet, windy and frequently changing conditions.
Lightweight and highly technical, the Havoc™ features
warm PrimaLoft® Eco 60g insulation behind a durable
weather-resistant and breathable WINDSTOPPER® shell.
Women’s Halogen Hoody™
This lightweight insulated jacket that climbs as well as it belays, the Schoeller® underarm side panels of the
Halogen Jacket™ stretch and breathe through crux moves, while the lightweight, water-resistant PrimaLoft®
One synthetic insulation keeps you warm during brisk predawn stars and blustery afternoons. Combined
with the super-lightweight Pertex® Quantum outer, this hybrid construction makes the Halogen™ an ideal
choice for action in damn, cold alpine environments, where lightweight, packable, breathable warmth is
critical.
W ELITE Prima Reverse Jacket
Two jackets in one, the Women’s ELITE Prima Reverse Jacket delivers lightweight wind protection and
warmth.
ELITE Barrier fabric delivers lightweight wind protection and warmth.
• ELITE Barrier fabric with PrimaLoft® provides optimal warmth
• Full length internal draft flat with zipper garage seals in warmth
• Two front pockets
• One zippered back pocket
• Lightweight and packable • Reversible
Xenon Jacket (M/W)
Lightweight PrimaLoft® insulated hoodie with Pertex Quantum® fabrics for versatile lightweight warmth and
protection, ideal for Alpine belays.
-Pertex Quantum® inner and outer
-PrimaLoft® One insulation (60g/M2 (2ox))
-Over or under helmet hood, Lycra® bound
-YKK front zip, internal insulated baffle, chin guard
-1YKK zipped chest pocket, doubles as integrated stuff sack
-Elasticated cuffs, hem drawcord
-Fit: Slim
Wedding Jacket
Powder Room™ X5 - where street meets mountain. Powder Room™ blends trend-setting fashion with allweather function. The outer shell has 10,000mm laminated waterproof coating with a 7,000g breathability.
All critical seams are strategically seam sealed. PrimaLoft® Eco 60g insulation combines down-like softness
and high loft with exceptional warmth-to-weight ratio.
Waterproofing
-Waterproof/breathable
-Critically taped seams
-DWR coating
Insulations
-PrimaLoft® Eco
Lining fabrics
-Melange Sherpa
-Ultra soft tricot
-Silky print
Mob Boss
Ripzone™ X5™ is inspired by our team riders who demand versatile outerwear that combines on-hill
performance with leading edge styling. The outer shell has a 10,000mm waterproof rating and a
7,000g/m2/24 hour breathability rating. PrimaLoft® Eco 60 gm technical insulation is made from post
consumer recycled beverage bottles and combines down-like softness and high-loft with an exceptional
warmth to weight ratio.\
Waterproofing
-Waterproof/breathable
-Critically taped seams
-DWR coating
Insulations
-PrimaLoft® Eco
Lining
-High intensity metallic mesh
RO031 – Rocky Athletic Mobility L3 Max Protect 14” Boot
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Nubuck leather upper with ripstop fabric panels
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High abrasion-resistant TPU shield
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Stitch down cement construction
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Lightweight EVA rubber outsole
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Durably breathable GORE-TEX waterproof
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Rocky SIQ controls human odor on the microbial level
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Rocky Airport footbed circulates air with every step
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Realtree AP Xtra camo pattern
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1400 grams of PrimaLoft insula
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600398 – Rocky Athletic Mobility L2 Midweight ¼ zip Jacket
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100% polyester ripstop shell & lining
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Moisture managing & wicking
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Hidden chest pocket
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Rocky SIQ controls human odor on the microbial level
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Mossy Oak Infinity camo pattern
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1400 grams of PrimaLoft insulation
Agonic Jacket
Aligning the correct technologies and design came naturally with our mid layer jacket. This alignment allows
you versatility by following the same course with a jacket designed for both performance and comfort
Elevated Features
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PrimaLoft® One insulation is warm, lightweight and has excellent compression recovery
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Ripstop Nylon lightweight construction
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Virtually windproof.
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DWR (Durable Water Repellent) coating
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Soft packable comfort with top quality insulation
Strong
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Dexterity enhanced Hypalon pull tabs
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Wind-stopping stretch hem waist and cuff binding with mobility thumb locks
Smart
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Storm collar for added protection
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Memory waist and cuff retention
Versatile
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Removable zip off sleeves for ultimate versatility
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Waist Pockets for use with or without pack
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Media pocket with cord management
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Chest pocket with Internal pocket with approved international signaling strip
MSRP $159.99
Agonic Prima-Flex Jacket
A true performance piece build for the active outdoor adventure enthusiast. Aligning PrimaLoft® and Vapour
Flex® and topping it off with a Teflon® DWR gave us a comfort filled performance woobie.
Elevated Features
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PrimaLoft® One insulation is warm, lightweight and has excellent compression recovery
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Vapour Flex® compression side panels and extended arm cuffs
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Ripstop nylon lightweight construction
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Teflon® DWR (Durable Water Repellent) coating
Strong
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Hypalon pull tabs
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Virtually windproof
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Storm collar for added protection
Smart
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Silicon enhanced shoulder grips
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Versatile
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Waist pockets
Versatile
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Fuchsia signaling sleeve
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Waist Pockets for use with or without pack
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Media pocket with cord management
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Chest pocket with Internal pocket with approved international signaling strip
MSRP $179.99
Substratum Direct Attach Hiker
They are called the Substratum Direct Attached Hikers for a reason. Built for the unforeseen but more
importantly they are the foundation.
Elevated Features
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Vibram® compression molded trek rubber compound
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Nubuck Leather and DWR Rip stop Nylon
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PrimaLoft® synthetic insulation
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Hydro IQ waterproof / air circulation
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Aerotherm Technologies® zoned insulation
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Proprietary wave underlay texture for element traction and shedding
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Crampon and snowshoe compatible
Outsole / Midsole
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Three quarter TPU stability and impact resistance plate
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Flexible woven forefoot and 3mm EVA perforated cover
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Polyurethane, direct attached for superior longevity
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Polyurethane enhanced toe wrap and extended back guard
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Ultimate Survival Technologies® essential organizers located within outsole: Sparkie and (2)
wetcubes
Insole
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Tri-density molded insole
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TPU arch plate
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Open cell foam forefoot with poured polyurethane top layer
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Antimicrobial, fuchsia footbed cover for signaling
Uppers
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Target pattern design for max articulation
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Molded foam padded collar with high abrasion lycra and antimicrobial and space mesh
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Moisture wicking lining
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Fully gusseted tongue for performance comfort
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550 military grade paracord boot laces
MSRP $199.99
Manaslu Jacket
This insulated jacket might be worn underneath a shell or by itself. This hybrid lightweight design offers
warmth for the body’s core with 40 grams of PrimaLoft® One insulation under a light Pertex Quantum triple
ripstop shell. Underarm panels are Polartec® Power Stretch for all-way mobility, a great fit and exceptional
breathability. The hybrid combination makes the Manaslu a versatile, everyday climbing jacket that can be
worn in place of other mid-layers but eliminates the overheating caused by a fully insulated jacket. Closefitting cuffs, hemline, and hood—wear it under a helmet—make up the streamlined design, and minimal quilt
lines allow insulation to trap the most air possible. MSRP $170.00.
Spynsulator Insulator Jacket
Spyder's Spynsulator Jacket is a trim, sporty insulator with a focus on warm, colorful comfort for everyday.
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GARMENT HIGHLIGHTS
o Smooth face fleece piecing at side panels for comfort and breathability
o Custom zipper collection
o Zippered hand pockets
o Double layer sleeve pocket with zipper and snap closures
o Pop branding elements
o CBL (Size-M) 24 1/2 Inches
GARMENT FABRIC
o Body - Downproof Polyester Nail Head Weave with Spylon™ W/R
o Accent - 360º Stretch Solid Knit Micro Fleece with Anti-Pill finish
o Lining - Downproof Polyester Plain Weave with Cire finish
GARMENT INSULATION
o Body - PrimaLoft® One (100g)
o Sleeves - PrimaLoft® One (60g)
Mandate Sweater Weight Insulator Jacket
Spyder's new Mandate Insulator Jacket is lightweight, packable, and surprisingly warm thanks to its
PrimaLoft® fill. It's an easy-to-grab piece for around town, a terrific layering option for active outdoor
pursuits, and it excels at all points in between.
• GARMENT HIGHLIGHTS
o Fixed hood
o Custom zipper collection
o Brushed microfiber inner chinguard
o Elastic binding at cuffs and hem
o Zippered hand pockets
o Pop branding elements
o CBL (Size-M) 28 Inches
• GARMENT FABRIC
o Body - Downproof Polyester Dobby with Spylon™ W/R
o Lining - Downproof Polyester Plain Weave with Cire finish
• GARMENT INSULATION
o Body - PrimaLoft® Sport (60g)
o Sleeves - PrimaLoft® Sport (40g)
The PrimaLoft ® Product Family
The PrimaLoft ® product range is growing from season to season and includes a
number of advanced products which offer the highest standards of insulation
materials available on the market today. The various products within the
PrimaLoft ® portfolio differ by composition and manner of use, but each product
has the following advantages: lightweight, soft, breathable, thermo-regulating,
warm and water-repellant. It stays warm once wet, it’s quick drying,
compressible, and is very easy to maintain. Even after frequent washing and
drying, the characteristics of this product are not lost. www.primaloft.com
The PrimaLoft ® product family at a glance:
PrimaLoft ® ONE is the ultimate microfiber insulation comparing warmth to weight ratio. It’s
incredibly soft, lightweight and water resistant. PrimaLoft® ONE absorbs three times less
water, is 14 percent warmer when dry and is 24 percent warmer when wet compared to the
leading competitive insulation. PrimaLoft® ONE stands for highest in performance, warmth and
comfort.
PrimaLoft ® SPORT is the perfect combination of high performance insulation, exceptional
loft and comfort. This technology combines different ultra fibers for specific performance
characteristics, offering a water resistant insulating structure. PrimaLoft® SPORT keeps the
body warm and dry, even under extreme conditions.
PrimaLoft ® ECO is an environmentally friendly insulation material and is made of 70 percent
recycled plastic. Approximately 28 recycled bottles are used in the making of each kilogram of
PrimaLoft® ECO, which equates to 4 bottles per meter or approximately 6 bottles per garment.
PrimaLoft® ECO offers, high-performance PrimaLoft®-benefits: warm, soft, lightweight,
breathable, compressible, waterproof, and remains warm even when wet.
PrimaLoft ® ECO FOOTWEAR is insulation that keeps feet dry, warm and comfortable
while helping to make the environment healthier. PrimaLoft ® ECO FOOTWEAR blends 90
percent recycled fibers with 10 percent virgin fibers. This resilient, high-performance insulation
is ideal for active outdoor footwear but also provides warmth and comfort for lifestyle and
fashion shoes. PrimaLoft® ECO FOOTWEAR is 38 percent warmer when dry and two times
warmer when wet compared to competitors’ insulation.
PrimaLoft ® INFINITY is a high-loft, continuous filament insulation with 20 percent more
compressibility than other continuous filament insulations. It offers superior warmth and
thermal efficiency, reducing the amount of cold spots in the insulation. The proprietary finish
offers superior warmth even when wet.
PrimaLoft ® SYNERGY is a continuous filament, originally engineered for sleeping bags and
outerwear. Constructed of ultra-fine endless insulation fibers, this material provides excellent
warmth.
PrimaLoft ® MERINO WOOL BLEND YARN combines the hydrophobic properties of
PrimaLoft® and the hydrophilic properties of merino-wool to form a dynamic “force field” to pull
moisture away from the skin and push it out. PrimaLoft® YARN is an ideal moisture
management system, used in the production of socks, base layers, T-shirts, hoodies, pullovers,
gloves and beanies. PrimaLoft® YARN is available also in the 100 percent PrimaLoft® version.
PrimaLoft® GmbH
Rudolf - Diesel - Ring 11, 83607 Holzkirchen, GERMANY - Phone: +49 (0)160 - 944 611 36 - Fax: +49 (0)716 - 160 41 05
PrimaLoft ® with 4FLEX Technology is made of an elastomer micro-fiber which provides
25 percent more elasticity in three distinct directions - vertical, horizontal, and diagonally - and
thus gives more freedom of movement and flexibility. It ensures the same level of warmth and
softness as other trusted PrimaLoft® products, and is ideal for use for garments which have
higher requirements in mobility and flexibility, such as at the knees, elbows, back, or seat
area.
PrimaLoft ® with GRIP CONTROL Technology guarantees high-performance insulation,
with excellent grip, especially for gloves and boots. PrimaLoft® with GRIP CONTROL technology
is specially created for activities which demand extra traction and enhanced tactility, such as
ice climbing, motorcycling, ski racing, but also golf. PrimaLoft ® with GRIP CONTROL
Technology is already used by leading brand partners.
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About Prim aLoft ® :
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic
alternative to down. Today, PrimaLoft® is the research and development leader in high performance
insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of
products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally
and is used in leading outdoor, footwear and fashion brands, home furnishings, work wear and military
applications. For more information, please visit www.PrimaLoft.com.
Media Contact
CGPR – Eleanor Sachs – Eleanor@cgprpublicrelations.com - +1 781 639 4924
PrimaLoft® GmbH
Rudolf - Diesel - Ring 11, 83607 Holzkirchen, GERMANY - Phone: +49 (0)160 - 944 611 36 - Fax: +49 (0)716 - 160 41 05
PrimaLoft® Background
PrimaLoft® is a brand of synthetic microfiber thermal insulation that was developed for
the United States Army in the 1980’s. PrimaLoft® is a registered trademark of PrimaLoft,
Inc., the brand’s parent company.
PrimaLoft® is used as a down alternative insulation for the outdoor market in outerwear,
gloves, sleeping bags, and footwear, as a luxury down alternative fill within the home
furnishings and bedding markets, in pillows, comforters, blankets and mattress toppers.
PrimaLoft® is also used in the form of yarn in socks, sweaters, base layer garments, fleece
and accessories for the outdoor and home markets.
PrimaLoft® History and Timeline
In 1983, the United States Army Research Laboratory in Natick, MA approached
PrimaLoft®’s former parent company Albany International Corp., a global advanced textile
and material processing company to develop a water resistant synthetic alternative to down
for use in military sleeping bags and clothing systems in variable environmental conditions.
The US Army was interested in developing a synthetic insulation that would be comparable to
goose down in weight, compressibility, and warmth, but also retain heat while in the
presence of moisture.
From April 1983 through April 1984, researchers at Albany International Research Company
completed research and development to fulfill the requirements of Phase I of the US Army
contract. The researchers created microfibers for use in synthetic down (PrimaLoft®) before
they were available commercially.
1984 In April, Albany’s R&D team presents a report of the laboratory evaluation which
showed great promise for ‘synthetic down’ as a viable down alternative.
1985 The patent for ‘synthetic down’ is filed.
1986 The patent for ‘synthetic down’ is approved in May. This original insulation would
eventually be renamed PL1, and then renamed PrimaLoft® ONE.
1986 The New York Times (Sunday, November 30, 1986) runs a story titled, “The Army May
Have Matched the Goose.” The article, about Albany International Corp.’s new
development called ‘synthetic down’, is syndicated in newspapers around the country
and is seen as the catalyst for creating widespread interest in PrimaLoft®.
P.O. Box 1907
Albany, NY 12201
Phone 518-445-2238
Fax 518-447-6498
1988 PrimaLoft® is established as a business subsidiary of Albany International Corp.
1989 In August, the first commercial shipment of PrimaLoft® is sent from the production
line in Albany, New York to L.L. Bean’s garment manufacturer in Sioux Falls, South
Dakota.
1989 The first L.L. Bean jackets insulated with PrimaLoft® are sold to consumers in the
fall. PrimaLoft® begins to reach into additional business segments, showcasing the
effectiveness of the performance insulation and creating longstanding relationships
with commercialized brands.
1990 A New York Times article titled “Outdoor Wear: Sorting Out the Choices,” features
PrimaLoft® insulation as a high-loft synthetic alternative to down with similar
performance dry, but superior performance wet.
PrimaLoft® continues to grow throughout the 1990’s, with major retailers and
outdoor brands utilizing the advanced fiber technology in their outerwear garments.
Brands such as L.L. Bean were the first to utilize Primaloft®’s technology, leading
other manufacturers, such as Ralph Lauren Polo, Land’s End and many others to
follow suit.
1991 PL1 was launched as the pinnacle product of the PrimaLoft® brand, and was the
initial product developed for the U.S. Army in 1986. It is an ultra-fine microfiber
insulation that is warmer wet or dry than all other insulations. It would later be
renamed PrimaLoft® ONE.
1992 Caribou becomes the first brand to sell PrimaLoft® insulated sleeping bags. This
introduction gives PrimaLoft® an important reach into the outdoor industry and
enables it to showcase its technology for the outdoor consumer market.
1992 The first PrimaLoft® insulated gloves, manufactured by Sand & Siman, become
available to consumers.
1993 PrimaLoft enters the home furnishings market, with the introduction of PrimaLoft®
filled bedding manufactured by Lands’ End.
1995 PrimaLoft® extends its portfolio of performance insulation technologies, by
introducing PL2, which would later be renamed PrimaLoft® SPORT.
P.O. Box 1907
Albany, NY 12201
Phone 518-445-2238
Fax 518-447-6498
1999 PL1 is renamed PrimaLoft® ONE, the highest performing insulation on the market for
warmth, water resistance, softness and compressibility. It is regarded as the pinnacle
product of the PrimaLoft® brand, and was the initial product developed for the U.S.
Army in 1986.
1999 PL2 is renamed PrimaLoft® SPORT, a premium performance insulation engineered
for superior warmth, water resistance, loft, softness and compressibility.
2000 L.L. Bean becomes the first outerwear manufacturer to sell footwear insulated with
PrimaLoft®.
2001 PrimaLoft introduces needled insulation, renamed PrimaLoft® ECO FOOTWEAR for
footwear applications.
2005 The launch of PrimaLoft® YARN. PrimaLoft® YARN is engineered with ultra-fine
PrimaLoft® fibers that are half the size of typical cashmere fibers, resulting in an
ultra-fine, super-soft yarn.
2006 L.L. Bean is the first company to sell socks made with PrimaLoft® YARN.
2006 Launch of PrimaLoft® PCR, later renamed PrimaLoft® ECO.
2007 PrimaLoft® PCR is renamed PrimaLoft® ECO, an insulation which uses postconsumer recycled material to create a high loft, thermally efficient, earth-friendly
insulation.
2007 PrimaLoft® ONE and SPORT are reengineered and improved with enhanced
performance.
2008 PrimaLoft® INFINITY is introduced. PrimaLoft® INFINITY is a fine denier, high loft,
continuous filament insulation engineered for maximum warmth, compressibility and
softness.
2009 adidas launches the first PrimaLoft® YARN baselayer garments.
2010 PrimaLoft is awarded compliance with the bluesign® criteria for environmental
impact, establishing PrimaLoft as the first branded insulation manufacturer to
obtain bluesign’s system partner status. The bluesign criteria is designed for
maximum resource productivity with respect to environmental health and safety.
P.O. Box 1907
Albany, NY 12201
Phone 518-445-2238
Fax 518-447-6498
2010 ExOfficio launches the first sweater program featuring PrimaLoft® YARN.
2011 PrimaLoft® SYNERGY is launched. PrimaLoft® SYNERGY is an advanced multi-denier
continuous filament insulation engineered for superior warmth, softness and loft.
PrimaLoft® SYNERGY is constructed of both fine and ultra-fine denier continuous
filament fibers.
2012 PrimaLoft® begins selling hunting and outerwear garments with industry giants
including Under Armour. As the brand’s growth continues in the outdoor, military and
hunting industries, PrimaLoft® continues to innovate new performance insulations
as a part of its research and development initiatives.
2012 PrimaLoft, Inc. announces on May 2, 2012, that it has executed an agreement to
purchase the PrimaLoft® products business from Albany International Corp.
The purchase of PrimaLoft® is being led by Michael Joyce, former President of Albany
International Corp.’s Applied Technology Group, and the PrimaLoft® senior
management team. The purchase is supported by Prudential Capital Group.
2012 PrimaLoft, Inc., completes the acquisition of the assets of PrimaLoft® from Albany
International Corp. on June 29, 2012, and becomes a privately-held company. The
new president and CEO of PrimaLoft, Inc. is Michael Joyce.
2012 PrimaLoft® YARN is patented.
###
About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic
alternative to down. Today, PrimaLoft® is the research and development leader in high performance
insulations and yarns, which provide warmth and comfort from head to toe. Its family of products is
manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in
leading outdoor and fashion brands, home furnishings, work wear and military applications. For more
information, visit http://www.primaloft.com, and follow PrimaLoft® online at Facebook and Twitter.
P.O. Box 1907
Albany, NY 12201
Phone 518-445-2238
Fax 518-447-6498
Contact: Eleanor Sachs, CGPR
eleanor@cgprpublicrelations.com
781-639-4924 x 113
PRIMALOFT JOINS THE CONSERVATION ALLIANCE
ALBANY, NY (June 26, 2013) – PrimaLoft (www.primaloft.com), the world leader in
high-performance insulations and fabrics used in top outdoor and fashion brands, home
furnishings, work wear, hunting and military applications, today announces it has joined
The Conservation Alliance (www.conservationalliance.com), a group of outdoor
businesses committed to protecting wild places throughout North America.
The Conservation Alliance has nearly 25 years of experience funding projects
throughout North America that help protect areas for their habitat and recreational
values. PrimaLoft’s participation will add to the Alliance’s ability to support conservation
projects, and the company will collaborate with The Conservation Alliance members to
increase overall participation in the organization.
“We are honored when companies like PrimaLoft, with such an established commitment
to the outdoor enthusiast, join our efforts,” said John Sterling, executive director of the
Conservation Alliance. “PrimaLoft is an industry leader, and with so many conservation
opportunities throughout North America, we’re confident their involvement will help us
make a difference.”
PrimaLoft’s membership will provide additional support to projects chosen by the
members of The Conservation Alliance. Alliance members vote to decide which
conservation projects to fund annually. Since its inception in 1989, the Alliance has
contributed nearly $12 million to grassroots conservation groups throughout North
America. Alliance funding has helped save more than 42 million acres of wildlands;
protect 2,748 miles of rivers; stop or remove 25 dams; designate five marine reserves;
and purchase nine climbing areas.
-­‐more-­‐ PRIMALOFT JOINS THE CONSERVATION ALLIANCE
“As a performance brand steeped in the outdoor market, it is important to us to do more
to protect our invaluable wildlife areas,” said Mike Joyce, president and chief executive
officer at PrimaLoft. “The Conservation Alliance has proven time and time again that its
initiatives work to protect our natural playgrounds. We look forward to nurturing this
partnership and hope our participation inspires other companies to support its mission.”
Originally developed for the U.S. Army as a water-resistant alternative down, the
PrimaLoft® brand is recognized as the benchmark in performance insulations and
yarns, providing unsurpassed warmth in wet conditions.
About The Conservation Alliance
The Conservation Alliance is a group of outdoor industry companies that disburses its collective
annual membership dues to grassroots environmental organizations. All funding is directed to
community-based campaigns to protect threatened wild habitat, preferably where outdoor
enthusiasts recreate. The Alliance was founded in 1989 by industry leaders who shared the goal
of increasing outdoor industry support for conservation efforts. With more than 185 current
member companies, the Alliance plans to disburse $1.5 million in 2013.
About PrimaLoft®
th
Celebrating its 25 anniversary, PrimaLoft® insulation was originally developed for the U.S. army
as a water-resistant, synthetic alternative to down in the 1980s. Today, PrimaLoft is the research
and development leader in high-performance insulations and fabrics, providing ultimate comfort
solutions to its users from head to toe. The PrimaLoft® brand is recognized globally and is used
in leading outdoor and fashion brands, home furnishings, work wear, hunting and military
applications. For more information, visit www.PrimaLoft.com.
PrimaLoft® is a registered Trademark of PrimaLoft, Inc.
###
Contact: Eleanor Sachs, CGPR
eleanor@cgprpublicrelations.com
781-639-4924 x 113
PRIMALOFT HIRES DAVID NEWEY AS GLOBAL MANAGER,
PARTNERSHIP MARKETING
ALBANY, NY (June 4, 2013) – PrimaLoft® (www.primaloft.com), the world leader in
high-performance insulations and fabrics used in top outdoor and fashion brands, home
furnishings, work wear, hunting and military applications, today named David Newey
global manager of partnership marketing, effective immediately. Joining an experienced
marketing team, Newey will be responsible for developing strategic joint marketing
programs with North American and Asian brand partners while maintaining oversight of
all global marketing partnerships. Newey will report directly to PrimaLoft CEO Mike
Joyce.
Newey comes to PrimaLoft with 15 years of sales
and brand marketing experience. Most recently,
Newey served as the senior marketing manager
for the Valspar Corporation, where he developed
distribution initiatives and its overall marketing
and business strategies. Newey previously
founded and directed a full-service marketing,
design and video production agency, working with
brands including Polarmax.
(LEFT: Newey hiking in Patagonia, Argentina)
“David’s enthusiasm and creativity make him a strong fit for our team, ” said Mike Joyce,
PrimaLoft CEO. “His proven client relations skills and innovative thinking will be an
asset in developing PrimaLoft’s marketing strategies in cooperation with our diverse
client base from around the world. He also has a personal passion for our customers’
businesses and a continuous ‘can-do’ attitude. We know he’ll seamlessly pick up the
reigns as the newest member of the PrimaLoft family.”
-­‐ more -­‐ PRIMALOFT HIRES DAVID NEWEY AS GLOBAL MANAGER OF PARTNERSHIP MARKETING A former ski racer, Newey is an avid winter athlete and outdoorsman. Newey is a
graduate of the University of Vermont and received his masters of business
administration from Wake Forest University. He will reside in Saratoga, New York, with
his wife and two children.
About PrimaLoft®
Celebrating its 25th anniversary, PrimaLoft® insulation was originally developed for the
U.S. army as a water-resistant, synthetic alternative to down in the 1980s. Today,
PrimaLoft is the research and development leader in high-performance insulations and
fabrics, providing ultimate comfort solutions to its users from head to toe. The
PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion
brands, home furnishings, work wear, hunting and military applications. For more
information, visit www.PrimaLoft.com.
PrimaLoft® is a registered Trademark of PrimaLoft, Inc.
###
Contact: Eleanor Sachs, CGPR
eleanor@cgprpublicrelations.com
781-639-4924 x 113
PRIMALOFT NAMES CGPR AS ITS AGENCY OF RECORD
ALBANY, NY (June 18, 2013) – PrimaLoft® (www.primaloft.com), the world leader in
high-performance insulations and fabrics used in top outdoor and fashion brands, home
furnishings, work wear, hunting and military applications, today announces CGPR
(www.cgprpublicrelations.com) as its public relations agency of record. CGPR will be
responsible for providing overall strategic counsel relating to product and business
initiatives, brand partner, special event and trade show support, as well as social media
strategy and overall media relations.
“CGPR’s broad category experience and ability to stay on top of relevant business and
global trends was a key factor in our decision to join forces,” said Eileen Berner, sales
and marketing director at PrimaLoft. “The agency’s extensive expertise outside the
outdoor and winter sports categories is critical to the future direction of our brand and is
a valuable asset. Lastly, CGPR knows how to support our sales team, as well as our
customers, by utilizing PR to drive sales and adding deeper value to our partnerships.”
CGPR is a public relations firm with a consumer focus, leveraging a wide scope of
knowledge on behalf of clients that are established leaders in their industries.
Celebrating its 20th anniversary, CGPR’s team has worked with global brands including
CVS/pharmacy, Ocean Spray, Perfect Pushup and Wilson Tennis.
In the outdoor and sporting goods category, CGPR served as PR partner for companies
including W.L. Gore & Associates, adidas Outdoor, Merrell, Patagonia Footwear,
Outdoor Industry Association, Outdoor Retailer and Snowsports Industries America.
-­‐more-­‐ PRIMALOFT NAMES CGPR AGENCY OF RECORD Originally developed for the U.S. Army as a water-resistant alternative down, the
PrimaLoft® brand is recognized as the benchmark in performance insulations and yarns,
providing unsurpassed warmth in wet conditions.
About PrimaLoft®
Celebrating its 25th anniversary, PrimaLoft® insulation was originally developed for the
U.S. army as a water-resistant, synthetic alternative to down in the 1980s. Today,
PrimaLoft is the research and development leader in high-performance insulations and
fabrics, providing ultimate comfort solutions to its users from head to toe. The
PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion
brands, home furnishings, work wear, hunting and military applications. For more
information, visit www.PrimaLoft.com.
PrimaLoft® is a registered Trademark of PrimaLoft, Inc.
###