WE PUT THE HILARITY IN CHARITY - Cupid`s Undie Run Cupid`s

2016
WE PUT THE HILARITY
IN CHARITY
2016 | CUPID’S UNDIE RUN CITIES
proposed cities
UNITED STATES
ATLANTA, GA
AUSTIN, TX
BALTIMORE, MD
BOISE, ID
BOSTON, MA
CHARLESTON, SC
CHARLOTTE, NC
CHICAGO, IL
CINCINNATI, OH
CLEVELAND, OH
DALLAS, TX
DENVER, CO
DETROIT, MI
KANSAS CITY, MO
LAS VEGAS, NV
LOS ANGELES, CA
MASON CITY, IA
MIAMI, FL*
MINNEAPOLS, MN
INTERNATIONAL
NASHVILLE, TN
NEW ORLEANS, LA
NEW YORK, NY
OKLAHOMA CITY, OK
ORLANDO, FL
PHILADELPHIA, PA
PITTSBURGH, PA
RALEIGH, NC
SAN FRANCISCO, CA
SEATTLE, WA
ST. LOUIS, MO
ST. PETERSBURG, FL
WASHINGTON D.C.
SAN DIEGO, CA*
SALT LAKE CITY, UT*
MILWAUKEE, WI*
VIRGINIA BEACH, VA*
GOLD COAST, AUSTRALIA
MELBOURNE, AUSTRALIA
SYDNEY, AUSTRALIA
VANCOUVER, CANADA*
* New Cities, 2016
Estimated attendance 22,000-27,000
JOIN THE MOVEMENT
JOIN THE MOVEMENT
AN UNDIE RUN? FOR CHARITY? LET’S DO THIS!
ABOUT CUPID’S
Cupid’s Undie Run has become an international fundraising fun-run phenomenon in its “brief” 6-year history. Attendees partake
in a pre-race party, run a 1(ish) mile course in their undies, then return back to the party to celebrate everyone’s efforts… all in
your undies! 100% of net proceeds go towards NF research through the Children’s Tumor Foundation, a 501(c)(3) non-profit
rated 4-stars by Charity Navigator and spending less than 10% on administrative costs.
Started by a few friends in Washington DC with 650 runners and $10,000 of fundraising, Cupid’s is now in 39 cities across the
world and has raised over $7,000,000 for NF research. With prominent media features including the Today Show, CNN, HuffPo,
Runner’s World, NPR and much more, Cupid’s has had more than 8 million page views and has hosted nearly 30,000 scantily-clad
runners around the globe.
For 2016, we expect 25,000 runners and close to $6Million in donations!
THE POTENTIAL FOR PARTNERS:
Cupid’s Undie Run offers a unique opportunity for our partners:
• PASSIONATE PARTICIPANTS - Our fun-loving, do-good participants are passionate about all things Cupid’s… especially our
partnering brands (i.e. you).
• ALL EYES ON US - It’s a time of year when there are little-to-no other events happening, so no fear about your
marketing/charitable dollars going to waste with yet another Electric-Foam-Mud-Warrior 5k that everyone quickly forgets
anyways.
• SOCIALLY VIRAL - Who doesn’t love pics of people running around in their undies? Photos from Cupid’s Undie Run live in
infamy on Facebook profiles year-round. Why not get your brand prominently placed alongside the fun?
• CREATIVITY IS ENCOURAGED - We go about a different route for philanthropy than most and it has proven to be highly
successful. Have a CRAZY idea for a partnership? We’re all ears.
• IT’S FOR THE KIDS – Cupid’s isn’t just a fun event, we’re doing tremendous amounts of fundraising for one of the most
worthwhile causes out there. All donations to Cupid’s Undie Run and the Children’s Tumor Foundation are 100% taxdeductible.
Our mission is to provide a win-win-win scenario for all involved: A great event for
#IMWITHCUPID
Statistics
YEAR
CITIES
RUNNERS
RAISED
VIEWS
2015
36
17,500
$3,400,000
6 million
2014
27
15,000
$2,700,000
4 million
2013
17
7,800
$1,350,000
2 million
2012
6
2,700
$315,000
750,000
2011
1
650
$75,000
60,000
2010
1
650
$10,000
20,000
* All city numbers above are for the U.S.
586 MILLION IMPRESSIONS
372 MEDIA PLACEMENTS
COMMUNITY THROUGH PARTNERSHIP
You’ll be a PARTNER, not just a “SPONSOR”
Cupid’s Undie Run is a unique event that attracts considerable attention through motivated individuals from all walks
of life. It can be said that nothing draws a crowd like a crowd, and nothing draws a big crowd like people in their
underwear. This means a lot of eyes and ears.
From National-level Title Partner to mom-and-pop shop, Cupid’s wants to build a package that works for you. This
can be seen through a matching gift structure, the creation of a corporate fundraising team, or a combination of
ideas.
NO BUDGET? CREATE A TEAM & FUNDRAISE!
Nothing unites a group like the opportunity to have fun and do good all at the same time. Cupid’s Undie Run thrives
on teams and not coincidentally teams thrive with Cupid’s. Whether a corporation, social club, intramural team or
just a group of friends, take the leap to get together and highlight your combined efforts. Learn more below about
our ‘give or get’ principle and how it applies to your team!
OUR “GIVE” OR “GET” PRINCIPLE
As a community-driven organization, we follow the “give or get” principle. Meaning, if your business is interested in
a partnership level, we would consider your ability to raise the dollars needed as equal to a check written. This
would require a commitment to raise the funds needed, or fulfill the difference within 21 days PRIOR to the event.
For banner inclusion, funds must be raised, or received by December 21, 2015
Want your business to be the LOCAL PRESENTING SPONSOR?
Just commit to raise $10,000 as a corporate team!
100% of net proceeds go towards NF research through the Children’s Tumor
Foundation.
The Children’s Tumor Foundation (CTF) and Cupid Charities are both 501(c)(3) non-profit organizations. CTF prides
itself on its 4-Star Charity Navigator rating, spending 82.4% of its revenue on programs and research and less than
8% on administrative costs.
Cupid’s $2.7M in fundraising accounted for nearly 25% of CTF’s annual budget in 2014.
The Children’s Tumor Foundation was established in 1978 with the mission to end NF (neurofibromatosis) through
research. Over the past five years, the foundation has funded more research than in the previous 20 combined.
Children’s Tumor Foundation was awarded Charity Navigator’s highest rating of 4 stars because of their efficiency of
operation. The foundation’s point of pride however is in the recent surge in NF clinical trials. A clinical trial is the last
stage before treatment, and since 2007, CTF has greatly influenced the growth from 2 trails, to more than 26 in
2013. This remarkable increase is directly linked to the collaboration and funding of the foundation, the research
community, and industry partnership. Learn more at www.CTF.org
SPONSORSHIP | placement
TITLE EVENT BANNER
FEATHER
BANNER
CUSTOM INDOOR BANNER
STEP & REPEAT BANNER
SPONSORSHIP | placement
NATIONAL HOMEPAGE
EVERY EMAIL
FACEBOOK COVER IMAGE
RACEDAY SPONSOR BANNER
LOCAL FACEBOOK EVENT PAGE
MOBILE SITE LOGO
PARTNERSHIP OPPORTUNITIES
NATIONAL
TITLE
PRESENTING
-
-
-
-
$250,000+
Event title to read: [Your Brand]’s Cupid’s
Undie Run
Category exclusivity for 2015
Right of first refusal for future Cupid’s Undie
Run
Company name and logo incorporated into
event name for all advertising and
promotional purposes, including all print,
email & web advertising, radio & TV spots or
interviews, and posters/postcards including
the step & repeat.
Press release and active promotion of
partnership
Logo on Facebook Cover Image
Premium placement on all signage in all cities
Representative to start/lead the run
Custom named event section (ex: the Subway
Start Line)
25 VIP wristbands
Whatever your heart desires... within reason ;)
PLUS everything listed on page below
-
-
$100,000+
Event title to read: Cupid’s Undie Run
presented by: [Your Brand]
Category exclusivity for 2015
Right of first refusal for the 2016 Event
Company name and logo incorporated as
‘presented by’ name for all advertising and
promotional purposes, including all print &
web advertising, radio & TV spots or
interviews, posters/postcards and step &
repeat.
Press release and active promotion of
partnership
Logo on Facebook Cover Image
Premium placement on all signage
Custom named event section (ex: the
Subway Start Line)
20 VIP wristbands
PLUS everything listed on page below
PARTNERSHIP OPPORTUNITIES
LOCAL
Local Presenting - $5,000 / $10,000
- Logo inclusion prominently showcased within the
city website and in all local advertising efforts (e.g.
Print, posters, postcards)
- Premium placement on all local signage
- Opportunity for a digital coupon, or special offer to
all participants in that city
- Opportunity for on-site presence during the event
- FOUR (4) large banners to be placed within the
event footprint
- Opportunity for TWO (2) Sponsor e-blasts to all race
participants in the sponsored city
- Sponsor mention during the awards and event
‘Thanks You’ email
- Social media inclusion leading up to, and during the
event
- Logo inclusion on the local Facebook event page
- SIX (6) VIP wristbands for event participation
Cupid’s Leader - $2,500 / $5,000
- Logo inclusion within the supporting city website
- Opportunity for a digital coupon, or special offer to all
participants in that city
- Opportunity for on-site presence during the event
- TWO (2) medium banners to be placed within the event
footprint
- Opportunity for ONE (1) Sponsor e-blast to all race
participants in the sponsored city
- Social media inclusion leading up to, and during the
event
- FOUR (4) VIP wristbands for event participation
*Please note that the prices listed first, are for those
individuals that will be writing checks directly to the
Foundation. The second price listed for each package,
is for those individuals fundraising for the Foundation.
Cupid’s Supporter - $250 / $500
- Logo inclusion within the supporting city website
- opportunity for a digital coupon, or special offer to all
participants in that city
- Opportunity for on-site presence during the event
Cupid’s Friend - $1,000 / $2,500
- Logo inclusion within the supporting city website
- Opportunity for a digital coupon, or special offer to all
participants in that city
- Opportunity for on-site presence during the event
- Sponsor mention during awards and event ’Thank You’
email
- TWO (2) VIP wristbands for event participation
“The only race I’ve ever run that’s mattered.”
-Peter Sagal, Runner’s Magazine & NPR
Voted: “BEST WINTER
EVENT”
- The Washington Post
“Valentine’s Day will soon be
synonymous with Cupid’s Undie
Run!” - CNN