history - CAMPO MARZIO DESIGN official web

HISTORY
In 1933 an anonymous Roman craftsman carried out his work in a small shop in the heart of Rome. This shop was
equipped with all kinds of machinery used for the decoration and personalization of pens and writing instruments. After the
Second World War, the quality and skill of the Campo Marzio Bottega became well known in the Roman entourage. Nobles,
politicians and artists looked for the excellent workmanship of Campo Marzio in order to find unique and uncommon pens.
Historical events changed the Italian lifestyle in this period and also influenced the style of writing. In the last decades of
the nineteenth century, fountain pens continued to evolve with small but constant changes required to solve problems such
as increasing the capacity of the tank to avoid any accidental spills or staining of ink.
In 1939 Italians were invited by the fascist government to donate their gold to their country in order to finance the
army’s entrance into the war. Consequently, gold also disappeared from pens and artisans were grappling with the problem
of replacing it.
Thanks to the skill of Italian craftsmen, stimulated by these needs and constraints, they were able to brilliantly solve the
problem by creating pens with nibs built in Murano glass. Nowadays these unusual creations are highly sought after by collectors around the world and Campo Marzio boasts one of the best items in its collection of vintage pens.
The war forced the Bottega to stop its activity and when the shop was moved to the Prati neighbourhood in Rome after
the war, trends and consumer patterns had changed. The market had been drastically transformed by the invention of the
ballpoint pen. Writing instruments such as pen nibs and inkwells were no longer used. The Bottega’s activity was consequently
reduced to a laboratory specialising in the repair and sale of pens, mostly imported from the US and Germany which were,
even before the war, the leading experts in technical solutions for writing instruments.
During the 60s and 70s industrialisation and consumerism caused the crisis of the artisan class. But the Campo Marzio
Bottega was able to make use of the traditional skills of its craftsmen to produce high quality objects which became avidly
sought by discerning customers who would not settle for characterless, mass produced stationery products. In the 80s the
Campo Marzio workshop was moved to Corso Vittorio Emanuele. By then, thanks to the twists and turns of the fashion world,
the emergence of the first collectors of vintage pens, and a new passion for small jewellery, the shop that offered handmade
products was given a second life. In the 90s the business went back to Via di Campo Marzio which used to be the center
of the greatest Roman craftsmanship. The district had changed considerably since the 30s: by now craft shops and the great
Italian and international fashion brands’ boutiques were established here. But instead of giving into this trade hegemony, the
apprentice stayed true to the Bottega’s original founder, bringing back Campo Marzio Design.
The new company is determined to revive the original activity by designing, producing and marketing products and writing accessories for the business world. The aim is to maintain a high level of quality craftsmanship with a trendy new design.
Following the strategy of other Italian and European companies from the jewellery and sewing business, the name became
a “brand” capable of being expanded to every corner of the globe making history in fashion retail. Finally the reality created
seventy years earlier in the same place has found a new way to make a difference in the current market.
The uniqueness of the concept had immediate success that grew exponentially on the occasion of the Jubilee of the
Roman Church in the year 2000 when Campo Marzio Design had the opportunity to produce a special collection of rare
and precious fountain pens for the Vatican Museums. The pens produced for the Vatican Museums are the seal affixed to the
century that saw the birth of the workshop activity – the pride of three generations of Roman craftsmen who reached their
goal of seeing a fountain pen in the hands of the Holy Father. This monumental occasion launched Campo Marzio Design to
an international audience.
Despite this success, the brand remains out of the franchising scheme and is still identified by pens and writing instruments, business accessories and leather items. To maintain the identity and tradition of the original concept, repair and
personalization services are still being offered and executed by the old craftsmen who survived after the industrialization
period. Campo Marzio still promotes its rare collection of unique fountain pen models collected over many years.
Since 2006, Campo Marzio has expanded on an international level throughout Asia and Europe. Camp Marzio Design Boutiques can be found in London, Madrid, Hong Kong, Singapore,Tokyo, Riyadh,Venice, Milan and Cape Town.These are in addition
to a presence in numerous department stores, chain stores, and bookshops in Italy and all over the world.
http://www.campomarziodesign.it
OPENING A BOUTIQUE
Campo Marzio Design is quickly becoming the leading fashion
label within the accessories market for the working professional.
In order for us to maintain our market share, we are always on
the lookout for local independent investors who would like to
partner with us and take ownership of the Campo Marzio brand
within their region.
How we are received in a new territory is very important to the strength
Saudi Arabia
and growth of the brand. Once we find
a suitable partner, our first step is to launch a flagship store in one of the
most prominent streets in the target city. This way our customers have the
opportunity to meet us in our home and be introduced to the product in
the way we would like them to see us. It is this image that we portray that
defines us as a product and brand and becomes our base from where to
develop further in that city or country. It is this that gives us the ability to
be identified for what we are; a new concept, a fashion label that will be
imitated in the future but through the establishing of our key flagship stores
in each city, a label that will lead the way in business fashion.
Madrid
With nine boutiques in Italy and a further 17 boutiques across 15 cities in 11 countries we would like
to invite you to contact us and discuss the opportunity of joining us as we extend our success across
the globe.
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The Process:
In the first instance we identify the right partner within a new region.
Once we have found the right partner, we invite them to Rome to visit our head office and get a feel for our stores in the city where they first began.
Sourcing the right location for the flagship store - the best location for our product is one that is in a leading high end street in the city centre that has a very high footfall of both business people and tourists.
On finding a site, we get our architects and designers to look at the space and fit it in a typical Campo Marzio way. Then we come over and help you fit it and put the face on!
Whilst the store is being fitted, we recommend the partner sends whoever will be working as the manager over to our store in Rome for training.
Once the store is fitted and your staff are trained we throw a launch and then open the doors!
Hong Kong
Hong Kong
http://www.campomarziodesign.it
OPENING A CORNER
Campo Marzio Design is quickly becoming the leading fashion label within the accessories market
for the working professional. In order for us to maintain our market share, we are always on the lookout for local independent investors who would like to partner with us and take ownership of the
Campo Marzio brand within their region.
How we are received in a new territory is very important to the strength and growth of the brand. Once we find
a suitable partner, our first step is to launch a flagship store
in one of the most prominent streets in the target city. Following this we identify which the leading depar tment stores
in that region are and open up a ‘corner’ (a small section on
their floor where we place one of our stands). This way our
customers have the oppor tunity to meet us in our home and
be introduced to the product in the way we would like them
to see us. It is this image that we por tray that defines us as
a product and brand and becomes our base from where to
develop further in that city or country. If we can not find a
site, sometimes we consider opening a corner instead. It is
Napoli
this that gives us the ability to be identified for what we are;
a new concept, a fashion label that will be imitated in the future but through the establishing of
our key flagship stores in each city, a label that will lead the way in business fashion.
•
•
•
•
•
•
The Process:
In the first instance we identify the right partner within a new region.
Once we have found the right partner, we invite them to Rome to visit our head office and get a feel for our stores in the city where they first began.
Sourcing the right location for the corner is pivotal to its success. Our customer base is a combination of tourists and local business people so the department store has to be a high end brand and have other luxury goods within their portfolio. A ground floor space is always ideal.
On finding a site, we negotiate the terms with store management and then ship over one of our stands with the stock and then we come over and help you get set up.
We recommend the partner sends whoever will be working as the manager over to our store in Rome for training.
Once the store is fitted and your staff are trained we throw a launch and then open the doors!
Genova
Singapore
http://www.campomarziodesign.it
MUSEUM
Campo Marzio Design is quickly becoming the leading fashion label
within the accessories market for the working professional. Made in
Italy, our colourful displays lure customers in from every direction. With
nine boutiques in Italy and a further 17 boutiques across 15 cities in
11 countries, we are quickly becoming a very recognised name. Our
pens and journals are sought out for
their style and design whilst our laptop
bags were referred to as ‘the laptop bag
to own in 2010’ by Vanity Fair magazine.
With such success it is no surprise that we get approached by
institutions to customise some of our products. Our clients include the
Vatican, the Guggenheim, and the British Museum to name a few. We
have our own design company that is dedicated to coming up with an
exclusive range based on your company’s logo and description.
The Process:
• In the first instance we discuss what product would be best suited to your needs.
• Once we have decided on a product, we have our designers come up with a few ideas for you to consider.
• When you have selected one of the designs we manufacture samples for you to take a look at.
• If you are not satisfied with the sample, we go back to the drawing board.
• If you are satisfied with the sample we commence production and deliver the product to you when completed.
Please contact us for further information.
Salvador Dalì
http://www.campomarziodesign.it
CAMPO MARZIO FACT SHEET
BRAND
BUSINESS DESCRIPTION
FOUNDED
MISSION STATEMENT
Campo Marzio Design ®
Introducing fashion into the accessories market for business and leisure.
1939 in Rome on Via Campo Marzio 41.
To establish Campo Marzio Design as the premier purveyor of fashion
accessories for business and leisure.
PRODUCTS
Writing Instruments:
Ball Point Pens, Fountain Pens, Roller Pens, Calligraphy Sets.
Personal Accessories:
Organizers, Journals, Briefcase, Document Holder, Wallets, Envelopes, Business
Card Holder, Pocket Business Card Holder, Passport Holder, Portfolio, Pen
Cases, Computer Bags, CD Holder, Phone Book, Credit Card Holder, Glasses
Holder, Mobile Holder, Key Ring, Cover Journal, Neck Badge Holder, Note Pad
Holder, Belt Holder, Cufflink Holder, Extensive Document Holder.
Desk Accessories:
Collector Box, Watch Collector, Pen Holder, Desk Pad, Jewel Box, Basket, Magazine Holder, Photo Album, Paper Basket, Desk Business Card Holder, Letter
Holder, Memo Card Holder.
GLOBAL MANAGEMENT
Europe – Africa - Oceania
Asia
Merchandising Design Group Srl
Via G.C. Abba 6 – 00141 Rome
www.campomarziodesign.it
info@campomarziodesign.it
Campo Design International LTD
Flat C/D, 19/F, Block 2, - Golden Dragon Industrial Centre
162-170 Tai Lin Pai Road
Kwai Chung - N.T. - Hong Kong
www.campodesigninternational.com
info@campodesigninternational.com
2009 IN BRIEF
Total net sales € 13,5 MM, up 72% from 2008.
Operating profit margin of 29,21%, an improvement over last year’s record 9%,
reflecting our efforts to deliver a strong merchandise margin and a commitment
to operational excellence.
The launch of a new brand, ICARTAI®.
140 % growth in total square meter network.
Launch of 9 Boutiques and 33 Counters.
70% of new Boutiques achieved ROI on first year.
ITALIAN STORES
9 Boutiques and 57 Counters in Department Stores
INTERNATIONAL STORES 17 Boutiques in 15 Cities, 11 Countries
WEBSITE
www.campomarziodesign.it