Pos Laju - Super Brands

volume continues to grow at an exceptional rate.
Most online businesses prefer the convenience
of Pos Laju’s ‘pay first, pack and post later’
packaging concept as it serves cost- and timesaving needs of its customers.
The introduction of the Pos Laju Authorised
Agent business model has provided Pos Laju’s
customers with better reach and availability, not
only in terms of location, but also with respect
to access beyond normal working hours, and
even during the weekend. The model enables
third parties to offer select Pos Laju services,
including acceptance of courier items for pickup
or delivery, and the sale of Pos Laju Prepaid
Products at their retail or business outlets.
Currently, retail and service providers such as
MPH Bookstores, PROTON Edar, Mail Boxes
Etc. (“MBE”), and Ikobana are among the
Authorised Agents that offer Pos Laju products
and services.
MARKET
Pos Laju is the leading courier company in
Malaysia. It has the widest network coverage
and the largest courier fleet in the country, with
2,290 vehicles. It not only connects every local
region, but also reaches beyond Malaysian
borders with its various products and services.
Pos Laju’s suite of products and services are
available at more than 1,000 locations, including
704 Pos Malaysia outlets, 260 Pos Mini outlets,
68 Pos Laju branches, 29 Pos-On-Wheels, six
Pos Laju Kiosks, 13 Pos Laju Service Centres,
four Pos Laju Go2U mobile units, and more
than 150 Authorized Agents. The convenience,
accessibility and reliability of its services, coupled
with the phenomenal growth of online business
and shopping, has substantially increased the
demand for everything Pos Laju has to offer.
This success is once again reflected in the
Financial Year 2014 results, where Pos Laju
has experienced healthy double-digit growth of
21.6% in revenue, and reported RM392.4 million
in earnings.
ACHIEVEMENTS
Directly reflecting customer
confidence and trust in its
services and offerings, Pos Laju
continues to be recognised
and honoured with numerous
prestigious awards. It was
recently presented with The
Reader’s Digest Trusted Brands
Gold Award in the Airfreight/
Courier Service for the ninth
consecutive year; the Frost &
Sullivan Malaysia Excellence
Award for Domestic Express
Service Provider of the Year for
the seventh consecutive year;
and Consumer Superbrands
distinction.
Pos Laju is the first and
only courier service in Malaysia
to operate its own kiosks at
strategic LRT stations, and is
also the first to be equipped
with mobile courier units called
‘Pos Laju GO2U’ that offer
greater convenience, flexibility
and reach to the brand’s
growing customer base.
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SUPERBRANDS VOLUME VIII
HISTORY
Pos Malaysia Berhad first began offering
international express mail service in 1986 under
the expedited mail services (EMS) banner,
which at the time covered only five international
destinations. With significantly increasing
demand and the growing need for domestic
express and courier services, the company
recognised the opportunity for Pos Malaysia to
introduce Pos Laju in 1988. Now, with almost
30 years in the courier business, it has grown
to become the undisputed leader and preferred
courier and express mail service provider in the
country.
THE PRODUCT
Pos Laju offers a wide range of services to suit
the many different delivery needs of customers.
From standard delivery to time-certain delivery
options, the company services
the entire
Peninsular Malaysia, East Malaysia, as well as
numerous international destinations. It also
provides flyers, packs, tubes, prepaid boxes and
envelopes for even greater delivery convenience.
The brand’s prepaid boxes and envelopes
have been in high demand since they were first
introduced in 2012. On average, more than half
a million units are sold every month, and that
RECENT DEVELOPMENTS
The Pos Laju Kiosk is an initiative aimed at further
expanding the company’s retail presence in
strategic, high-traffic, convenient locations, and
providing accessibility not only for individuals,
but also for Small and Medium Enterprises
(SMEs) in the vicinity. It is the first courier service
in Malaysia to operate using the kiosk model
located at LRT stations, and plans are underway
to roll out more kiosks at more stations, as well
as expand its presence in the shopping malls of
major cities.
The products and services offered at
Pos Laju Kiosks include Domestic Next
Day Delivery, International Delivery
(via EMS), Pos Laju Prepaid
products, Pos Laju
Pack, Parcel, and
PosEkspres.
The huge demand for Pos Laju Prepaid
boxes and envelopes in the market within
Peninsular Malaysia, prompted the company
to extend the reach and availability of these
products to Sabah and Sarawak in late 2013.
PROMOTION
Even though it is already a household name,
Pos Laju actively engages in various promotional
activities to continuously increase brand
awareness. Its advertisements can be found in
electronic and print media, as well as across
various social media channels. The company
goes even further to enhance and expand its
commitment to the marketplace by participating
in tactical marketing exercises that introduce
new products to consumers.
Strategic marketing campaigns, particularly
during seasonal periods, are also credited for
part of Pos Laju’s ongoing success. However,
it is the ‘Pos Laju Mega Sale’ that has been the
most successful promotion offered by
Pos Laju to date. The campaign, which
ran for four months, stimulated an
astounding increase - of more than
100% - in sales revenue for
prepaid products.
BRAND VALUES
Speed and reliability have always been
fundamental to the Pos Laju promise. Customers
who use the brand’s services expect to have
items delivered to the intended recipient by
the next working day, and the company places
great emphasis on fulfilling this brand promise.
Its unrelenting high standard of reliability has
put Pos Laju on par with other renowned
international courier companies. Locally, it
has grown to offer the widest delivery network
coverage, which now reaches practically every
geographic area in Malaysia. A presence in
what already exceeds 1,000 strategic locations
across the country, means it is also able to
provide greater convenience and accessibility
as it continues to connect all communities within
Malaysia, and beyond.
www.poslaju.com.my
THINGS YOU DIDN’T KNOW ABOUT
POS LAJU
• Pos Laju connects Malaysia and beyond
through the most extensive domestic
delivery network, with the largest courier
fleet, and the highest number of courier
outlets in the country.
M A L AY S I A’ S S T R O N G E S T B R A N D S
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