The Republican American, one of Connecticut`s leading daily

retail rate book
The Republican American, one of Connecticut’s leading daily newspapers with print and digital
products, can be a key part of your marketing plan. With one media buy, you can capture the
audience in Litchfield County, Greater Waterbury and along the Naugatuck River Valley;
covering nearly 40 cities and towns consisting of over 195,000 print and digital readers.
389 Meadow Street, Waterbury, Connecticut 06722
PHONE: 203-574-3636 FAX: 203.574.1960 PROOF FAX: 203.597.9344
HOURS: Mon-Fri 8:30am - 5:00pm, CLOSED Saturday & Sunday
our reach and readership
The Republican-American has a rich history of providing the best local news and advertising coverage of Greater Waterbury
and Northwest Connecticut.
Located midway between Boston and New York, our market is at the crossroads of New England. Waterbury itself sits at the
intersection of two of the state’s busiest throughways... Interstate 84 and Route 8 (one of Connecticut’s primary North/South
highways). The area is only a short drive from other major cities such as Danbury, New Haven, Bridgeport and Hartford.
We invite you to incorporate the many advertising products and services we offer to help you achieve your business goals
in today’s competitive and ever-changing marketplace.
DEMOGRAPHICS
Total
%
INTEGRATED NEWSPAPER
AUDIENCE
Past 7 Days
REPUBLICAN-AMERICAN READERSHIP
WEEKLY CUME
REP-AM.COM
Reach
Readers
Reach
Visitors
Reach
191,121 52.5%
181,444
48.8%
58,871
15.8%
Total Adults
371,431 100%
Male
Female
186,076
50.1%
98,608
53.0%
95,930
51.6%
27,730
14.9%
185,355
49.9%
96,513
52.1%
85,514
46.1%
31,141
16.8%
50,597
13.6%
35,795
70.7%
33,624
66.5%
3,414
6.7%
48,230
13.0%
11,010
22.8%
11,010
22.8%
8,222
17.0%
66,231
17.9%
22,284
33.6%
16,784
25.3%
16,209
24.4%
70,964
19.1%
44,137
62.2%
40,240
56.7%
17,216
24.3%
63,000
17.0%
32,206
55.9%
33,097
52.5%
8,519
13.5%
72,319
19.5%
46,689
64.6%
46,689
64.6%
5,291
7.3%
19,954
5.4%
10,735
53.8%
10,735
53.8%
2,118
10.6%
148,182
39.9%
82,298
55.5%
81,388
54.9%
12,657
8.5%
100,518
27.1%
50,694
50.7%
43,326
45.1%
19,394
19.3%
102,777
27.7%
51,124
49.7%
43,995
42.8%
24,207
24.0%
Employed Full-Time
Employed Part-Time
Not Employed
179,098
48.2%
81,795
45.7%
74,191
41.4%
32,778
18.3%
58,691
15.8%
35,155
59.9%
29,992
51.5%
13,164
22.4%
133,642
36.0%
78,171
58.5%
77,231
57.8%
12,929
9.7%
Children Present in Home
Own or Rent Residence
121,619
32.7%
58,838
48.4%
51,835
42.6%
23,585
19.4%
Home Owner
Renter
Other
241,407
65.0%
130,590
54.1%
119,905
49.7%
37,452
15.5%
108,257
29.1%
54,353
50.2%
51,361
47.4%
20,658
19.0%
21,767
5.9%
10,178
46.8%
10,178
46.8%
851
3.9%
Under $35,000
80,485
21.7%
50,619
62.9%
50,619
62.9%
8,177
10.2%
$
71,691
19.3%
41,091
57.3%
41,091
57.3%
12,800
17.9%
219,255
59.0%
103,411
47.2%
89,734
40.9%
37,894
17.3%
14,263
41.5%
72,791
47.2%
64,973
42.1%
27,201
17.6%
98,488
26.5%
49,456
50.2%
46,239
46.9%
16,000
16.2%
58,312
15.7%
26,122
44.8%
23,458
40.2%
11,187
19.2%
Age
18-24
25-34
35-44
45-54
55-64
65 & Older
Education
Non-HS Graduate
HS Graduate
Some College
College Graduate
Employment
Household Income
35,000 to $49,000
50,000 or more
$75,000 or more
$100,000 or more
$150,000 or more
$
How to Read Profiles: The total population in the Republican-American trade area is reflected under ‘Demographics’ and all information in the
first two columns is read vertically. For example, there are 186,076 adults who are male and they represent 50.1% of the market. For all audience
measures the numbers and percentages read horizontally. For example, 27,730 males, or 14.9% of males in the market visited rep-am.com in a
30-day period. The ‘Integrated Newspapers Audience’ represents the net reach of Republican-American printed newspaper and rep-am.com
over a 7-day period. The ‘Weekly Cume’ columns reflect the net reach obtained via five daily and one Sunday Republican newspapers.
Source: Scarborough PRIME Lingo--Profile Report
Market/Release: Hartford, CT 2014 Release 2 Total (Aug 2013-Jul 2014)
Base: Republican-American Zip Code Trade Area Projected: 371,431 Respondents: 413
2
three easy steps
advertising with us is as simple as...
1
Select your ad size based on your unique business needs.
2
Determine your annual spending level.
3
Choose your weekly publishing frequency.
...with our new modular sizes
The Republican-American has joined the ranks of many national newspapers in converting
to modular advertising units. By employing modular sizing, we will no longer sell ads by
column or inch, but rather by logical portions, such as full, half, quarter, eighth, etc.
Our aim is to provide the same standardized sizes and target opportunities found in other media.
dominance
impact
Ad Units greater than a half page
Ad Units between a quarter & half page
breakthrough
awareness
Ad Units between an eighth & quarter page
Ad Units under an eighth page
DOLLAR VOLUME CONTRACTS. YOUR INVESTMENT. YOUR SOLUTIONS.
This gives you the opportunity and flexibility to utilize the products and services that best provide
solutions to your advertising needs. You get powerful exposure delivering powerful results.
In addition to the opportunities listed below, you will also have access to special rates
depending on your Dollar Volume Contract.
ONE CONTRACT. CUSTOMIZED OPTIONS.
Planning
• Helps you plan your overall budget
• All products count toward your overall investment
Cost Efficiency
• Rate benefits in any product you buy now and in the future
• Flexible opportunities to target your customers with precision
Increased Frequency
• Easy to increase your frequency and gain exposure in a multitude of products
3
rates & sizes
1
Select your broadsheet ad size.
dominance
M-TU-SA
W-F
THU-SU
FULL PAGE
6 col x 20
$
3885.84
4089.96
$4826.52
$
DOMINANCE Ad Units are designed for advertisers seeking maximum visibility
within the newspaper and on the page. These units are ideal for announcing
unique events, reinforcing marketplace status or driving maximum response in
a short time. Be sure your ad copy is well organized and easy to follow. For
best results, Dominance Ad Units should run 2-3 times in a 7-day period.
Suggested for: Huge Announcements, Big Sales, Direct Response,
Grand Openings.
impact
M-TU-SA
W-F
THU-SU
1/2 PAGE V
1/2 PAGE H
5/12 PAGE V
5/12 PAGE H
1/3 PAGE
3 col x 20
6 col x 10
4 col x 12.5
5 col x 10
4 col x 10
$
$
$
$
$
$
$
$
$
$
2061.65
2169.95
$2560.74
2061.65
2169.95
$2560.74
breakthrough
M-TU-SA
W-F
THU-SU
1732.44
1823.44
$2151.82
1732.44
1823.44
$2151.82
$
IMPACT Ad Units are designed for advertisers seeking
balance between page dominance and frequency. These
units offer ample message space at a price that allows a
more frequent run schedule. Ideal for announcing events,
branding and defining your market niche, these units
encourage sustained customer response over time.
For best results, Impact Ad units should run 2-4 times
in a 7-day period.
Suggested for: Seminars, Merchandising, Events.
1396.02
1469.36
1733.97
BREAKTHROUGH Ad Units are designed for advertisers seeking to optimize reach and frequency.
These units are ideal for building and maintaining awareness. These units provide sufficient space for
a complete message at low cost for consistent response. For best results, Breakthrough Ad Units
should run 3-5 times in a 7-day period. Suggested for: Image Branding, Small Business: Health Care.
1/4 PAGE V
1/4 PAGE H
5/24 PAGE
3/16 PAGE
1/6 PAGE V
1/6 PAGE H
1/8 PAGE V
1/8 PAGE H
1/8 PAGE S
3 col x 10
4 col x 7.5
5 col x 5
3 col x 7.5
2 col x 10
4 col x 5
2 col x 7.5
6 col x 2.5
3 col x 5
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1054.57
1109.97
$1309.86
1054.57
1109.97
$1309.86
881.51
927.81
$1094.90
794.98
836.74
$987.43
708.09
745.28
$879.50
708.09
745.28
$879.50
awareness
M-TU-SA
W-F
THU-SU
4
1/12 PAGE
1/16 PAGE V
1/16 PAGE H
1/24 PAGE V
1/24 PAGE H
1/48 PAGE
2 col x 5
1 col x 7.5
3 col x 2.5
1 col x 5
2 col x 2.5
1 col x 2.5
$
$
$
$
$
$
$
$
$
$
356.20
374.91
$442.43
267.42
281.47
$332.16
267.42
281.47
$332.16
178.64
188.02
$221.89
178.64
188.02
$221.89
$
89.41
94.11
$111.06
$
532.68
560.67
$661.64
532.68
560.67
$661.64
532.68
560.67
$661.64
AWARENESS Ad Units are designed for
advertisers seeking to maximize longterm awareness and reach. These units
are ideal for businesses where top-ofmind awareness is critical in a short
decision-making period. The abbreviated
ad content allows limited copy changes
and is designed to create a compelling
call to action. For best results, Awareness
Ad Units should run 4-7 times in a
7-day period.
Suggested for: Repair & Service,
Restaurants, Notices.
rates & sizes
1
Select your tabloid ad size.
dominance
WOMAN (TUES)
WEEKEND (THU)
HOMES (SUN)
impact
WOMAN (TUES)
WEEKEND (THU)
HOMES (SUN)
4/5 PAGE
5 col x 10.5
3/5 PAGE V
4 col x 10.5
3/5 PAGE H
3 col x 10.5
4 col x 7.5
$
$
$
$
$
$
$
$
1732.44
2151.82
$2151.82
1396.02
1733.97
$1733.97
1054.57
1309.86
$1309.86
1054.57
1309.86
$1309.86
1/2 PAGE H
5 col x 5
$
881.51
1094.90
$1094.90
$
9/20 PAGE
2/5 PAGE V
2/5 PAGE H
3/10 PAGE V
3/10 PAGE H
1/5 PAGE
1/4 PAGE
3 col x 7.5
2 col x 10.5
4 col x 5
2 col x 7.5
3 col x 5
2 col x 5
5 col x 2.5
$
$
$
$
$
$
$
$
$
$
$
$
$
$
794.98
987.43
$987.43
708.09
879.50
$879.50
awareness
WOMAN (TUES)
WEEKEND (THU)
HOMES (SUN)
2
FULL PAGE
708.09
879.50
$879.50
532.68
661.64
$661.64
532.68
661.64
$661.64
356.20
442.43
$442.43
444.35
551.93
$551.93
3/20 PAGE V
3/20 PAGE H
1/10 PAGE V
1/10 PAGE H
1/20 PAGE
1 col x 7.5
3 col x 2.5
1 col x 5
2 col x 2.5
1 col x 2.5
$
$
$
$
$
$
$
$
267.42
332.16
$332.16
267.42
332.16
$332.16
178.64
221.89
$221.89
178.64
221.89
$221.89
$89.41
111.06
$111.06
$
Determine your annual spending level.
Commitment
Level
off Base Rate
% Discount
$0
$2,500
$3,750
$5,650
0%
10%
10.75%
11.5%
3
Commitment % Discount
off Base Rate
Level
$8,450
$12,700
$19,000
$28,500
12.25%
13%
13.75%
14.5%
Commitment % Discount
off Base Rate
Level
Commitment % Discount
off Base Rate
Level
15.25%
16%
16.75%
$42,750
$64,100
$96,150
$144,200
$216,250
$324,400
17.5%
18.25%
19%
Choose your weekly publication frequency.
No. of Insertions
% Discount off Each Ad
No. of Insertions
% Discount off Each Ad
1
2
3
4
0%
10%
15%
20%
5
6
7
25%
30%
35%
Frequency discount applies to all ads that are part of the package. All ads must run within 6 days of initial ad. No copy changes are allowed.
All packages are pre-sold; Advertiser must agree to the package when the order is placed.
add color
Help your ad jump off the page by
adding color for an additional upcharge.
PROCESS COLOR- add 15%
Premiums applied to the cost of the ad. Minimum cost: $25
5
our zones & rates
wed & fri
sunday
NORTH ZONE
LITCHFIELD ZONE
Reaching the Towns of...
Reaching the Towns of...
• Bantam
• Canaan
• Cornwall
• Falls Village
• Goshen
• Harwinton
• Kent
• Litchfield
• Morris
• New Hartford
• New Milford
• Bantam
• Colebrook
• Cornwall
• East Canaan
• Falls Village
• Goshen
• Harwinton
• Kent
• Lakeside
• Norfolk
• Northfield
• Plymouth
• Roxbury
• Salisbury
• Sharon
• Thomaston
• Torrington
• Warren
• Washington
• Winsted
• Lakeville
• Litchfield
• Morris
• New
Hartford
• Norfolk
• Northfield
• North
Canaan
• Millerton, NY
• Plymouth
• Salisbury
• Sharon
• South Kent
• Terryville
• Thomaston
• Torrington
• Warren
• Winsted
SUBURBAN ZONE
FINAL ZONE
Reaching the Towns of...
Reaching the Towns of...
• Bethlehem
• Bridgewater
• Brookfield
• Danbury
• Middlebury
• Newtown
• New Milford
• New Preston
• Oakville
• Roxbury
• Ansonia
• Beacon Falls
• Bethany
• Bethlehem
• Bristol
• Cheshire
• Middlebury
• Naugatuck
• Oxford
dominance
W/F NORTH
W/F FINAL
SUN LITCHFIELD
SUN SUBURBAN
SUN METRO
breakthrough
W/F NORTH
W/F FINAL
SUN LITCHFIELD
SUN SUBURBAN
SUN METRO
• Prospect
• Seymour
• Southbury
• Southington
• Waterbury
• Watertown
• Wolcott
• Woodbury
FULL PAGE
zip code: 06708
• Watertown
• Woodbury
impact
6 col x 20
$945.60
2726.40
$909.12
$1090.56
$1818.24
W/F NORTH
W/F FINAL
SUN LITCHFIELD
SUN SUBURBAN
SUN METRO
$
METRO ZONE
Reaching the Towns of...
• Ansonia
• Beacon Falls
• Bethany
• Bristol
• Cheshire
• Derby
• Marion
• Meriden
• Naugatuck
• Oxford
• Plainville
• Plantsville
• Prospect
• Seymour
• Shelton
• Southington
• Wolcott
• Waterbury
zip codes:
06702
06704
06705
06706
06710
1/2 PAGE V
1/2 PAGE H
5/12 PAGE V
5/12 PAGE H
1/3 PAGE
3 col x 20
6 col x 10
4 col x 12.5
5 col x 10
4 col x 10
$537.81
1550.64
$517.06
$620.26
$1034.12
$
$537.81
1550.64
$517.06
$620.26
$1034.12
$
$
$456.05
1314.92
$438.46
$525.97
$876.92
$
$456.05
1314.92
$438.46
$525.97
$876.92
$370.36
1067.84
$356.07
$427.14
$712.14
$
1/4 PAGE V
1/4 PAGE H
5/24 PAGE
3/16 PAGE
1/6 PAGE V
1/6 PAGE H
1/8 PAGE V
1/8 PAGE H
1/8 PAGE S
3 col x 10
4 col x 7.5
5 col x 5
3 col x 7.5
2 col x 10
4 col x 5
2 col x 7.5
6 col x 2.5
3 col x 5
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
281.91
812.81
$271.03
$325.12
$542.06
281.91
812.81
$271.03
$325.12
$542.06
236.65
682.31
$227.52
$272.92
$455.03
awareness
W/F NORTH
W/F FINAL
SUN LITCHFIELD
SUN SUBURBAN
SUN METRO
6
• Southbury
• South Britain
• Washington
• Washington
Depot
• Waterbury
213.65
616.00
$205.41
$246.40
$410.81
190.50
549.26
$183.15
$219.70
$366.30
190.50
549.26
$183.15
$219.70
$366.30
143.91
414.92
$138.36
$165.97
$276.71
143.91
414.92
$138.36
$165.97
$276.71
143.91
414.92
$138.36
$165.97
$276.71
1/12 PAGE
1/16 PAGE V
1/16 PAGE H
1/24 PAGE V
1/24 PAGE H
1/48 PAGE
2 col x 5
1 col x 7.5
3 col x 2.5
1 col x 5
2 col x 2.5
1 col x 2.5
$96.53
278.32
$92.81
$111.33
$185.61
$
$72.62
209.38
$69.82
$83.75
$139.64
$
$72.62
209.38
$69.82
$83.75
$139.64
$
$
$48.56
140.01
$46.69
$56.00
$93.37
$48.56
140.01
$46.69
$56.00
$93.37
$
$
24.36
70.22
$23.42
$28.09
$46.83
$
target your market
country life
weekend extra
COUNTRY LIFE offers a snapshot of the people, places and events that define
country living. Whether your interest lies in nature walks, learning about antiques, gardening or reading about accomplishments of friends and neighbors,
Country Life is your source for community happenings and current events.
Reaching readers every Thursday by a combination of In-Paper and
TMC mailing to the towns of...
• Bantam
• Bethlehem
• Bridgewater
• Litchfield
• Middlebury
• Morris
• New Milford
• New Preston
• Oxford
NEW MILFORD
• Roxbury
• Southbury
• South Britain
• Thomaston
• Warren
• Washington
• Washington Depot
• Watertown
• Woodbury
WEEKEND EXTRA is a weekly publication mailed directly
to residents on Thursdays in 14 zip codes throughout 8
towns and contains an assortment of stories and photos
from Waterbury, Watertown, Wolcott, Naugatuck,
Beacon Falls, Middlebury, Prospect & Oakville.
Reaching readers every Thursday by U.S. mail.
TOTAL CIRCULATION: 43,848
Oakville
06779
Waterbury
06702/4/5/6/8/10
BRIDGEWATER
Beacon
Falls
06403
TOTAL CIRCULATION: 23,000
dominance
COUNTRY LIFE
WEEKEND EXTRA
breakthrough
COUNTRY LIFE
WEEKEND EXTRA
FULL PAGE
impact
6 col x 20
$
1008.00
$955.20
COUNTRY LIFE
WEEKEND EXTRA
1/2 PAGE V
1/2 PAGE H
5/12 PAGE
5/12 PAGE
1/3 PAGE
3 col x 20
6 col x 10
4 col x 12.5
5 col x 10
4 col x 10
$
$
$
$
$
$
$
$
573.30
543.27
573.30
543.27
$
$
486.15
460.68
486.15
460.68
394.80
374.12
1/4 PAGE V
1/4 PAGE H
5/24 PAGE
3/16 PAGE
1/6 PAGE V
1/6 PAGE H
1/8 PAGE V
1/8 PAGE H
1/8 PAGE S
3 col x 10
4 col x 7.5
5 col x 5
3 col x 7.5
2 col x 10
4 col x 5
2 col x 7.5
6 col x 2.5
3 col x 5
$
$
$
$
$
$
$
$
$
$
$
$
$
$
300.51
284.77
300.51
284.77
252.26
239.05
awareness
COUNTRY LIFE
WEEKEND EXTRA
227.74
215.82
203.07
192.43
203.07
192.43
153.40
145.37
$
$
$
$
153.40
145.37
153.40
145.37
1/12 PAGE
1/16 PAGE V
1/16 PAGE H
1/24 PAGE V
1/24 PAGE H
1/48 PAGE
2 col x 5
1 col x 7.5
3 col x 2.5
1 col x 5
2 col x 2.5
1 col x 2.5
$
102.90
$97.51
$
$
$
$
$
$
$
$
77.41
73.36
77.41
73.36
51.76
49.05
51.76
49.05
$
$
25.96
24.61
7
production
NEWSPAPER MEASUREMENTS
SIZE
WIDTH
BROADSHEET Full Page
10.875" x
BROADSHEET Double Truck 22.625" x
SIZE
INCHES
DEPTH COLUMNS
20"
20"
6
13
SIZE
TABLOID Full Page
9"
TABLOID Double Truck 19.5"
COLUMN WIDTHS
2 COL
3 COL
3.5
5.3438
1 COL
1.625
PREPRINTED INSERTS
WIDTH
4 COL
7.1875
x
x
DEPTH
COLUMNS
10.5"
10.5"
5
11
5 COL
9
6 COL
10.875
ELECTRONIC GUIDELINES
Electronic ads must be submitted according to published ad copy deadlines. Whether you are Macintosh-based
or PC-based, a PDF file is the preferred format for reproduction. We will only accept non-PDF formats
meeting the requirements outlined below.
NON-PDF REQUIREMENTS
CREATION SOFTWARE must be from the following list of cross-platform software:
• Multi-Ad Creator 7.0 or lower
• Quark Xpress 7.0 or lower
• Adobe Illustrator 13.0 or lower
• Adobe Acrobat 9.0 or lower
• Adobe Photoshop 10.0 or lower
Electronic Ads should include all Postscript fonts (printer & screen) on your CD. True Type fonts are not acceptable.
Artwork/images must be placed in the electronic file for position and also saved separately on your CD. Images
should either be TIFF or EPS files. REMEMBER: Fonts within EPS files should also be included. A proof of the ad is
required for reference. Since some PC-based fonts are not compatible on our Macintosh-based platform, some
fonts may be substituted when necessary.
IMAGES should be scanned at no more than 100 line screen with a resolution of 200 dpi and saved as TIFF files.
Images with clipping paths must be saved as EPS files. Black & White images should be saved as grayscale. Color
images and duotones should be saved in CYMK mode. We can provide you with a US INK CMYK profile to use with
Adobe Photoshop. For best reproduction save your color images using this profile. Contact your Sales Rep for more
information on this available option. Please notify us if your images do not meet these requirements, as we may be
able to make adjustments prior to publication. We cannot be held responsible for reproduction of images that do
not meet these requirements. For best results, we suggest supplying original and/or electronic photographs/images.
Our imaging department will scan, format and tone them. Materials to be scanned must be supplied in the form of
prints no larger than 8"x10".
KEYSTROKING must be supplied in Microsoft Word only, and will be reformatted by us when building your ad.
A printout of the ad is required for reference.
PDF FORMATTING REQUIREMENTS
For best results, Adobe Acrobat Distiller should be used to create PDF files. Do not use the “Save as PDF” option
in your creation software. IMPORTANT: Save the original ad file as an EPS, then distill the EPS file DOWN to
Acrobat version 4.0 using the following settings:
GENERAL Window:
• ACROBAT 4.0 Compatibility • Optimize PDF
• Resolution 1200 dpi • Binding Left
COMPRESSION Window:
Do not check any compression options
COLOR Window :
• Convert all colors to CMYK
ADVANCED Window:
• Process DSC
• Resize Page and Center Artwork for EPS files
FONT Window:
• Embed All Fonts • Subset All Embedded Fonts below 100%
At your request, we can e-mail our Acrobat Distiller job options settings file (REP-AM.joboptions) to you. It contains
the required settings listed above. To use, place it in your Acrobat folder / Distiller folder / Settings folder. When you
re-launch Adobe Acrobat Distiller, choose “REP-AM” from the Job Options drop-down menu before distilling your
ad. Contact your Account Executive for more information on this available option.
IMPORTANT: Four-color process ads should be distilled as CMYK composite files. Do not use RGB or SPOT colors,
as they will not separate correctly.
EMAIL REQUIREMENTS
The maximum file size of ads transmitted via e-mail is 10MB. A Self-extracting compression software should be used on
files larger than 10MB. All components of the ad should be placed in a single folder and compressed for e-mail travel.
Our E-mail address is: admail@rep-am.com. For questions regarding our Electronic Guidelines and requirements
contact your Account Executive or call: Keith Valliere, Creative & Client Services Manager
203-574-3636, ext. 1191 or via email at kvalliere@rep-am.com
CREATIVE SERVICES
Our experienced in-house team of graphic design Artists can assist you in the creation of your
advertising campaign, including layout and design. This is a free service.
TEARSHEETS
Day of publication tearsheets are available, provided requests are made in advance of ad publication.
Additional charges may be incurred for repeat requests for tearsheets.
8
Use the Republican-American to distribute
your pre-printed brochures or flyers.
We will deliver your pre-printed advertising
message to all of Greater Waterbury and
Northwest Connecticut or just a few zip
codes. You choose the day (except Monday)
and the ZIP codes, and we will deliver your
message to our subscribers and single
copy purchasers.
SPECIFICATIONS
Verify all requests for less than full run with your
Account Executive.
Minimum charge may apply for preprints distributed
in quantities of less than 10,000. Consult your
Account Executive for details.
Catabooks, odd sizes, cards, envelopes, abnormally
large preprints, multiple signature preprints, etc. must
be submitted for acceptance and price quote.
Preprints accepted in tabloid sizes to a maximum of
10 3/4" x 12" overall and standard sizes up to a maximum of 12" x 10 3/4" overall. Tabloids accepted in
minimum sizes 5" x 7" without calipers, 9" x 7" with
calipers, maximum half tab 7" x 10" (70 square inches).
Half Tab rate determined by dividing number of pages
by 2 then apply to page rate (minimum 4 pages).
Four (4) page tabloid or single sheet standard preprint
must be quarter folded in order to have sufficient
body to accommodate the inserter. All folds must be
along the long dimension. Single sheet inserts must
be printed on a minimum of 70 lb. stock paper.
“Supplement to” and date lines on pre-printed
inserts are preferred, but optional.
Pre-print inserts carrying a postal indicia are not
accepted for distribution in the Republican-American.
POLICY
All preprints accepted subject to approval of the
publisher.
All advertisements subject to publisher’s revision or
approval. The publisher reserves the right to cancel
any advertisement at any time.
Insertion orders or contracts containing liability disclaimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed
by them on their behalf or on behalf of their clients.
In lieu of agency’s liability, written documentation
must be provided by the advertiser assuming responsibility for payment.
great reasons
to use preprints
REACH...
No other advertising vehicle has the reach of a
newspaper. Nationally, nearly 105 million adults
read a newspaper in print or online on an average weekday and more than 111 million on
Sunday. 7 in 10 adults read the newspaper or
visit a newspaper website in an average week
(Scarborough research).
QUALITY...
People who are typically labeled upscale... meaning upper income, higher education, professional
or managerial occupations all count themselves
as newspaper readers.
IMMEDIATE...
Newspaper advertising is among the fastest
forms of advertising with extremely short deadlines that allow for Ads to be created and
published in a matter of days.
preprinted inserts
tab / std
POLICY... continued
The publisher reserves the right to adjust the rates
stipulated herein at any time upon notice in writing.
The advertiser or agency submitting an order for
advertisements which contain incorrect rates or
conditions is notified that such advertising will be
inserted and charged at the regular schedule of
rates and conditions.
Political advertising must be paid in advance of
publication.
Please consult an Advertising Manager for policies
applicable to political advertising.
DELIVERY
full run
The Republican-American shall not be responsible
for the omission, in whole or in part, of any advertisement or for any typographical or other error. The
Republican-American’s liability shall be limited to the
amount paid by the advertiser for the first insertion
only. In no event shall the newspaper be liable for
consequential damages of any kind.
ALL PREPRINTED INSERT DELIVERY
Must be delivered to:
WATERBURY Republican-American
1860 Main Street
Springfield, MA 01102-2350
BILLS OF LADING must clearly note WATERBURY
Republican-American and QUANTITY of shipment.
TMC Inserts must be skidded separately.
DEADLINES
Insert orders must be received at least 14 days prior
to insertion date. Preprinted inserts must be received
10 days in advance of distribution date.
single sheet
4
2
6
8
4
10
12
6
14
16
8
18
20 10
24 12
28 14
32 16
36 18
40 20
44 22
48 24
52 26
56 28
64 32
68 34
72 36
76 38
80 40
open
6-11x
12-23x
24-35x
36-47x
48-74x
75-89x
$
$
42.20
$
39.91
$
38.54
$
$
$
$
$
$
47.35
$
44.76
$
43.13
$
$
$
$
$
$
52.49
$
49.63
$
47.72
$
$
$
$
$
57.63
$
54.48
$
52.30
$
$
$
$
$
$
58.66
$
55.44
$
53.22
$
$
$
$
$
$
59.69
$
56.42
$
54.14
$
$
$
$
$
$
60.72
$
57.39
$
55.06
$
$
$
$
$
$
61.74
$
58.36
$
55.97
$
$
$
$
$
$
62.77
$
59.34
$
57.16
$
$
$
$
$
$
63.80
$
60.31
$
58.07
$
$
$
$
$
$
65.85
$
62.24
$
59.91
$
$
$
$
$
$
68.94
$
65.16
$
62.66
$
$
$
$
$
$
72.03
$
67.10
$
64.50
$
$
$
$
$
$
74.08
$
69.05
$
66.33
$
$
$
$
70.43
$
$
$
$
74.08
$
$
$
$
$
$
$
44
49
54
59
60
61
62
63
64
65
67
70
73
75
35.60
39.82
44.04
48.26
49.12
49.96
50.80
51.64
52.75
53.59
55.28
57.81
59.51
61.19
32.15
35.95
39.75
43.55
44.31
45.07
45.83
46.59
47.60
48.36
49.88
52.16
54.44
55.96
30.30
33.90
90+x
28.30
31.65
$
37.50
41.10
41.82
42.54
43.26
43.98
44.95
45.67
47.11
49.27
50.71
52.15
35
38.35
39.02
39.69
40.36
41.03
41.95
42.62
43.96
45.97
47.31
48.65
$
$
$
76.64
$
$
$
$
80.55
$
$
$
$
81.85
$
75.91
$
$
$
$
84.45
$
77.73
$
$
$
$
$
$
$
86.40
$
79.56
$
$
$
$
$
$
94
$
88.35
$
81.39
$
$
$
$
98.50
$
93.84
$
87.64
$
$
$
$
100.50
$
89.46
$
$
$
$
$
97.75
$98.73
$
91.29
$92.20
$
84.51
$85.35
$
76.92
$77.68
$
$
82.28
82
86.44
86
88.51
88
91.63
91
93.71
93
95.78
$
99.49
$
$
$
$
$
101.42
103.64
$104.68
100.50
102.50
$103.50
$
66.17
69.43
71.20
72.89
74.57
76.25
81.15
82.83
60.98
64.02
65.54
67.82
69.34
70.86
73.88
75.40
56.84
59.72
61.16
62.60
64.04
65.48
69.86
71.30
72.74
$73.46
53.24
55.92
57.26
58.60
59.94
61.28
65.46
66.80
68.14
68.81
$
DELIVERY HOURS
tab / std
Monday-Friday, 7AM to 5PM.
There is no weekend receiving.
Advance deadlines generally apply to major holidays
and Sundays following major holidays for preprint
reservations and delivery. There are mechanical
limitations on the number of inserts which can be
distributed on some holidays. Preference is given
to full run orders. Please consult your Account
Executive for details.
TOTAL MARKET COVERAGE
TAB SIZE
2
4
8
12
16
20
24
28
32
36
40
44
OPEN
40
69
6X
37.20
64.17
48X
35.20
60.72
72
66.96
63.36
75
69.75
66
81
75.33
71.28
94
87.42
82.72
102
94.86
89.76
109
101.37
95.92
118
109.74
103.84
127
118.11
111.76
136
126.48
119.68
145
134.85
127.60
SOLO: Postage plus additional $25 per thousand.
Higher rates may apply for pieces printed on heavy stock.
part run
CPM Preprint delivery to non-subscribers
single sheet
4
2
6
8
4
10
12
6
14
16
8
18
20 10
24 12
28 14
32 16
36 18
40 20
44 22
48 24
52 26
56 28
64 32
68 34
72 36
76 38
80 40
open
6-11x
12-23x
24-35x
36-47x
48-74x
75-89x
48
$
46.32
$
43.82
$
42.21
$
$
$
$
53.50
$
51.98
$
49.13
$
47.26
$
$
$
$
59
$
57.63
$
54.48
$
53.34
$
$
$
$
$
64.50
$
63.28
$
59.82
$
57.35
$
$
$
$
$
$
64.42
$
60.88
$
58.36
$
$
$
$
$
$
65.55
$
61.95
$
59.38
$
$
$
$
$
$
66.68
$
63.03
$
60.38
$
$
$
$
$
$
67.81
$
64.10
$
61.39
$
$
$
$
70
$
68.94
$
65.16
$
62.66
$
$
$
$
$
71.10
$
70.08
$
66.23
$
63.67
$
53
$
$
$
$
72.34
$
68.37
$
65.69
$
$
54.67
$
$
$
$
75.73
$
71.56
$
68.72
$
$
$
$
$
$
77.99
$
73.72
$
70.74
$
$
$
$
81
$
80.26
$
75.85
$
72.76
$
$
$
$
$
88.72
$
88.20
$
83.67
$
78.05
$
$
$
$
$
$
92.60
$
87.96
$
82.07
$
$
$
$
$
$
94.80
$
90.11
$
84.07
$
$
$
$
97
$
92.26
$
86.07
$
$
$
$
99.20
$
94.40
$
88.09
$
$
$
$
101.40
$
96.55
$
90.09
$
$
$
$
100.10
$
93.48
$
$
$
$
102.05
$
95.31
$
$
$
$
104
$
97.13
$
$
$
$
105.96
$
98.96
$
$
$
$
$
$
$
65.60
66.70
67.80
68.90
$
73.30
76.60
78.80
$
93.30
95.58
$
$
97.86
$
100.14
$
$
$
$
$
$
$
$
$
$
$
$
$
102.43
106.12
108.20
110.28
112.36
104.90
106.90
$
108.90
110.90
$
38.98
43.62
48.26
52.91
53.84
54.77
55.70
56.63
57.81
35.19
39.37
43.55
47.73
48.57
49.40
50.24
51.07
52.16
$
58.75
60.61
63.39
65.10
67.11
72.21
75.91
77.77
79.62
81.45
83.31
86.53
88.21
89.88
91.57
57.18
58.85
60.52
65.69
69.04
70.71
72.38
74.05
75.72
78.74
80.26
81.78
83.30
33.18
37.14
41.10
45.06
45.85
46.64
47.44
48.23
49.27
50.06
51.65
54.02
55.61
57.19
62.02
65.19
66.78
68.36
69.94
71.53
74.47
75.91
77.35
78.79
90+x
30.98
34.67
38.35
42.04
42.77
43.51
44.25
44.98
45.97
46.71
48.18
50.39
51.87
53.34
58.06
61.01
62.49
63.96
65.43
66.91
69.75
71.09
72.43
73.77
9
general information
COMMISSION & TERMS
REPUBLICAN-AMERICAN NON-MODULAR BASE RATES
Retail Advertising is non-commissionable. All accounts are due and payable by the
end of the month in which the billing is made. A finance charge of 11⁄2 % per
month will be charged on all balances remaining unpaid by the end of the following month in which billing is made. Accounts more than 90 days will be subject to
cash with order terms and referral for collection.
REPUBLICAN-AMERICAN DISPLAY
GENERAL POLICY
All advertisements subject to publisher’s revision or approval. The publisher reserves the right to reject or cancel any advertising at any time. The Newspaper
deals directly and individually with its local advertisers and does not accept local
brokered advertising.
Insertion orders or contracts containing liability disclaimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed by them on
their behalf or on behalf of their clients. In lieu of agency’s liability, written documentation must be provided by the advertiser assuming responsibility for payment.
The publisher reserves the right to adjust the rates stipulated herein at any time
upon notice in writing. The Republican-American shall not be responsible for the
omission, in whole or in part, of any advertisement or for any typographical or
other error. The Republican-American’s liability shall be limited to the amount
paid by the advertiser for the first insertion only. In no event shall the newspaper
be liable for consequential damages of any kind.
The word “Advertisement” to indicate paid advertising will be printed across the
top of each column of any advertising simulating reading matter.
The Republican-American will attempt to accommodate an advertiser’s request
for advertising position whenever possible. However, all copy is accepted with the
understanding that it will run ROP if a position request cannot be fulfilled.
When orders are forwarded by an Advertiser or its Agency that contain incorrect rates or conditions, the advertising will be inserted and charged at the correct rate in force as provided in the Newspaper’s published rate information
and in accordance with the conditions contained in Advertiser’s contract.
Advertising cancelled past the published deadline is subject to being billed 50%
of the reserved ad space. Advertising layouts and copy prepared by employees
of the Republican-American are the property of the Republican-American and
cannot be reproduced in other media without the express written consent of
the Republican-American.
Political advertising must be paid in advance of publication. Please consult the
advertising managers for policies applicable to political advertising.
Holiday Rates apply on New Year’s Day, Memorial Day, Independence Day,
Labor Day, Thanksgiving and Christmas.
ADVERTISING SALES DEADLINES
DAY
Monday
Tuesday
Tuesday
Wednesday
Thursday
Thursday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Sunday
PUBLICATION
DEADLINE
Republican-American
Wednesday Prior
Republican-American
Thursday Prior
Accent Woman
Thursday Prior
Republican-American
Friday Prior
Republican-American
Monday Prior
Accent Weekend
Monday Prior
Country Life
Wednesday, 8 Days Prior
Weekend Extra
Thursday, 7 Days Prior
Republican-American
Tuesday Prior
Republican-American
Wednesday Prior
Sunday Republican
Wednesday Prior
Home/Real Estate
Wednesday Prior
Arts & Entertainment/Pets Page
Friday, 9 Days Prior
Commentary, Travel, Weddings
TIME
5PM
5PM
5PM
5PM
5PM
5PM
5PM
5PM
5PM
5PM
5PM
5PM
5PM
SPECIAL FEATURES/PAGES
DAY
Sunday
Tuesday
Wednesday
Thursday
Friday
Saturday
Every Day
10
FEATURE
Accent, Arts & Entertainment, Books, Business News,
Commentary, Comics, Health, Home/Real Estate, Marriages,
Pets & Puzzles, Social Moments, Theater, Television
Accent Women (Tabloid), Health, Fashion
Accent Food
Country Life, Accent Weekend (Tabloid)
Religion Page
Adventure, Alternatives, Plugged In, Wheels
Accent, Annie’s Mailbox, Business, Comics, Crossword/Jumble,
Horoscope, People, Television
PER COLUMN INCH
$
Monday, Tuesday, Saturday
Wednesday, Friday
Thursday, Sunday
Country Life
37.78
39.76
$46.93
$11.03
$
REPUBLICAN-AMERICAN DISPLAY
PER COLUMN INCH
$
Final Edition
North Edition
Metro Edition
Suburban Edition
Litchfield Edition
29.82
10.34
$19.89
$11.93
$9.94
$
PREPRINT CONTRACT ADVERTISER
COURTESY ROP RATES
ANNUAL
FREQUENCY
6
12
24
36
48
75
90
REVENUE CONTRACT ADVERTISER
COURTESY ROP RATES
ROP
REVENUE LEVEL
ROP
REVENUE LEVEL
$
PREPRINT
ANNUAL FREQUENCY
$
2,500
5,650
$12,700
$28,500
$64,100
$144,200
$324,400
28,500
64,100
$144,200
$324,400
$
36
48
75
90
$
CONTRACT ADVERTISER COMMUNITY NEWSPAPER COURTESY RATES
REP-AM ROP
REVENUE LEVEL
$
2,500+
8,450+
$28,500+
$64,100+
$
ANNUAL FREQUENCY
STEP SAVER/CITIZENS NEWS
HERITAGE VILLAGER
6
13
26
52
4
6
12
24
ARTS & COMMUNITY RATES
A courtesy rate discount is offered when applicable to area churches, charitable
organizations, non-profit museums, arts, fraternal and civic organizations for advertising
of the organization’s programming and or public service activity for non-commercial
oriented advertising. Requires prior approval. 501c designation required.
Discount also applies to Birthday and In-Memoriam notices.
CLASSIFIED RATES
For Classified rates, specifications and requirements, please contact the
Classified Advertising Department at (203) 574-3616.
PREMIER POSITIONING
For Front Page Strip Ad rates, specifications and requirements, please contact
your Retail Account Executive. Revenue Contract Discounts apply.
AD NOTES
A sticky back message placed right on the front page of the newspaper.
AD NOTES are the first thing the reader sees... grabbing immediate attention
by providing high visibility and impact. Contact your Retail Account Executive
for rates and details. Revenue Contract Discounts apply.
CO-OP SERVICES
The Republican-American subscribes to ReCAS, a Co-Op service allowing the newspaper to assist retailers in the recovery and application of advertising funds offered
by manufacturers of products. Ask your Account Executive for more information.
MARKET RESEARCH
We have conducted independent market research studies for many years.
This research provides information about demographics and adult purchasing,
lifestyle and readership behavior. Please contact your Account Executive
for a free custom presentation.
CIRCULATION
Established 1844. Published mornings and Sundays, except Christmas Day.
Member Audit Bureau of Circulation. Contact your Account Executive
for current ABC report or Publisher’s Interim Statement.
digital advertising
LEADERBOARD
728 x 90
BILLBOARD
1024 x 200
With 2.89 million monthly Page Views* and over 241,000 Unique Users*,
the Republican-American’s website is the area’s leading source of digital
news and information, serving upper New Haven and Litchfield counties.
Readership that expands to New York, Massachusetts and beyond, enjoy
award-winning journalism, from area news to high school sports, entertainment information to blogs, as well as shopping, contests and more.
Find us online at rep-am.com
*Source - Google Analytics - six month average, October 2013 - March 2014
NET CPMS ROS DIGITAL CAMPAIGNS
S PECIALIZING I N 14 K & 18 K G OLD .
S TERLING S ILVER , P LATINUM S ILVER , T ITANIUM
18 K G OLD , P OPULAR J EWELRY L INES
2457 E AST M AIN S TREET , W ATERBURY , C T • (203) 755-4653
AD SIZE
OPEN RATE
3 MO. COMMITMENT
$
Billboard
Mobile
Leaderboard
Rectangle
Banner
12 MO. COMMITMENT
$
11
$11
$10
$10
$10
$
9
$9
$8
$8
$8
6
6
$5
$5
$
5
$
$
1 cpm surcharge for content targeting or ATF placement
MONTHLY MINIMUM IMPRESSIONS
• 50,000 on Rep-am.com desktop
(Note, campaigns that run 10-15 days to promote an event have a 25,000 impression minimum)
• 25,000 on Rep-am.com mobile
• 10,000 on MyCitizensNews.com and Stepsaver websites †
†
Stepsaver websites includes delivery on Stepsaver.com, BristolObserver.com,
SouthingtonObserver.com, PlainvilleObserver.com
PREMIUM POSITIONS - REP-AM.COM ONLY
HOMEPAGE LEADERBOARD - 100% SOV sold by day of week.
$75 per insertion. 3 month commitment required.
HOMEPAGE BILLBOARD - 100% SOV sold by day of week.
$110 per insertion. 3 month commitment required.
TOWN PAGE - 100% SOV for Leaderboard or Rectangle Ad on a specific page,
plus 25,000 impressions ROS. $200 per month. 3 month commitment required.
REP-AM.COM MOBILE/DESKTOP
COMBO RATE SPECIAL
25K Mobile & 50K Desktop ROS Impressions
OPEN RATE
$
3 MO. COMMITMENT
$
750
600
12 MO. COMMITMENT
$
375
NON-PROFIT RATE. Non-profits can use the annual
rate for any digital package, regardless of number of
insertions (Campaign must click to url ending in .org).
PRINT-TO-WEB. Upsell your Print Ad to
Rep-Am.com’s Marketplace for 7 days
($10 per insertion).
AD SPECS
RECTANGLE
300 x 250
AD UNIT
PIXEL DIMENSIONS
Billboard
Mobile***
Leaderboard
Rectangle
Banner
1024 x 200
320 x 50
728 x 90
300 x 250
468 x 60
FILE FORMATS**
GIF,
GIF,
GIF,
GIF,
GIF,
JPG,
JPG,
JPG,
JPG,
JPG,
PNG,
PNG,
PNG,
PNG,
PNG,
FLASH
FLASH
FLASH
FLASH
FLASH
MAX. FILE SIZE
90k
30k
40k
40k
40k
**Flash Ads must comply with Doublclick for Publisher’s Flash Guidelines
3rd Party Ad Tags accepted. Must be DFP compatible.
***Mobile Ads available for Rep-Am.com only
DESIGN GUIDELINES
• Ads MUST have a border or contrast background color
to clearly identify where the Ad ends.
• Creative must have branding (company identification).
• Creative should indicate a call to action.
• No obscene or otherwise objectionable images.
• Click-thru for sales and special offers must bring the viewer
to a web page referencing the offer.
• No fake HTML or simulated interactivity.
11
who we are
Since 1844, the Republican American has been providing
a rich history of the best and most trusted local news
and advertising coverage of Greater Waterbury
and Northwestern Connecticut.
OUR TRUSTED LOCAL MEDIA BRANDS...
ADVERTISING STAFF
William J. Pape, II
EDITOR AND PUBLISHER
William B. Pape
PRESIDENT &
ASSISTANT PUBLISHER
(203) 574-3636, ext 1650
Susan E. Sprano
ADVERTISING DIRECTOR
(203) 574-3636, ext 1111
ssprano@rep-am.com
Richard J. Welch
RETAIL ADVERTISING MANAGER
(203) 574-3636, ext 1113
rwelch@rep-am.com
Katie Sala
CLASSIFIED/DIGITAL
ADVERTISING MANAGER
(203) 574-3636, ext 1112
ksala@rep-am.com
S PECIALIZING I N 14 K & 18 K G OLD .
S TERLING S ILVER , P LATINUM S ILVER , T ITANIUM
18 K G OLD , P OPULAR J EWELRY L INES
2457 E AST M AIN S TREET , W ATERBURY , C T • (203) 755-4653
Keith Valliere
CREATIVE & CLIENT
SERVICES MANAGER
(203) 574-3636, ext 1191
kvalliere@rep-am.com
Ask about advertising opportunities in our community newspapers located throughout the Greater Waterbury area...
Step Saver Observer - SOUTHINGTON, CT
Three weekly newspapers delivered each Friday to the towns of Southington,
Bristol and Plainville via the U.S. Postal Service. With an edition for each town
and a total circulation of 41,500... the Step Saver Observer brings award-winning
local news directly to the doorstep of its subscribers. Advertisers can use this
publication to reach additional households outside of the greater Waterbury area.
12
Citizens
News
Heritage
Villager
NAUGATUCK, CT
SOUTHBURY, CT
A weekly newspaper delivered
each Friday via the
US Postal Service
serving the towns
of Beacon Falls,
Prospect and
Naugatuck. This area is fast becoming a
major bedroom community for commuters
who work from Stamford to Hartford.
Market your business or services by using
a publication that provides award-winning
news coverage and reaches over 30,000
readers in this community.
Published on the
first and third
Fridays of each
month for the
residents of
Heritage Village,
an active adult
condominium community of over 2,500
households in Southbury. It is the only
newspaper keyed exclusively to the Village’s
residents and their needs. Copies are
delivered to paid subscribers in the Village
by second class mail and available at
selected news stand locations.