Program

Transcription

Program
Table of Contents
Schedule............................................ 3-10
General Information
• Important Badge Information................11
• Event Materials......................................12
• Networking Lounges.............................13
• NIC Data Center....................................14
• Audio Recordings..................................14
• Shipping Service....................................14
• Table Space for Sponsor Materials........15
• General On-Site Information.................15
• Sponsors................................................16-19
• Hotel Restaurants & Services................22-23
• Hotel Maps............................................24-25
National Skilled Nursing
Investment Forum
• Welcome Letter.....................................29
• Tuesday Sessions...................................30-40
• Wednesday Sessions.............................41-42
• Planning Committee..............................43
Regional Symposium
• Welcome Letter.....................................45
• Wednesday Sessions.............................46-51
• Thursday Sessions.................................52-56
• Planning Committee..............................57
2
Schedule
KEY
Regional Symposium Events
MONDAY
National Skilled Nursing
Investment Forum Events
Joint Events
Monday, March 8
3:00 p.m. - 8:00 p.m.
Registration Open – Hotel Foyer (Outside Indigo A)
3:00 p.m. - 8:00 p.m.
Networking Lounge Open – NIC Networking
Lounge (Indigo C)
3:00 p.m. - 6:00 p.m.
NIC Data Center Open – Indigo West Foyer
5:30 p.m. - 6:00 p.m.
Brief Presentation – How to Click at NIC Events
Promenade Patio (Promenade Level)
6:00 p.m. - 8:00 p.m.
SN Investment Forum Opening Reception
Promenade Patio (Promenade Level)
7:30 p.m. - 10:00 p.m.
VIP Appreciation Dinner (Invitation Only)
3
Schedule
TUESDAY
Tuesday, March 9
8:00 a.m. - 8:00 p.m.
Networking Lounges Open for SN
Investment Forum Attendees
• Odysea Networking Lounge (Lobby) • NIC Networking Lounge (Indigo C)
8:00 a.m. - 8:00 p.m.
Registration Open for SN Investment Forum
Attendees – Hotel Foyer (Outside Indigo A)
8:00 a.m. - 7:00 p.m.
NIC Data Center Open for SN Investment Forum
Attendees – Indigo West Foyer
8:00 a.m. - 9:00 a.m.
Continental Breakfast – Indigo West Foyer
9:00 a.m. - 10:30 a.m.
Opening General Session – Indigo AB
The Business Case for Modernizing Your Facility:
Moving From Yesterday’s Skilled Nursing Model
to Tomorrow’s
10:30 a.m. - 11:00 a.m.
Networking & Refreshment Break –
Indigo West Foyer
11:00 a.m. - 12:00 p.m.
Three Concurrent Breakout Sessions:
• New Model/New Development Case Study (StoneGate) – Indigo D
• Rehab/Renovate Case Studies
(Cantex & Wingate) – Indigo H
• Emerging Trends - The Culture & Care
Approach to Reinventing Your Facility – Indigo 202
4
Schedule
12:00 p.m. - 1:45 p.m.
TUESDAY
Luncheon & General Session – Indigo AB
The Impact of Healthcare Reform on Long-Term
Care and Especially on Skilled Nursing Facilities:
The View from Washington, DC
2:00 p.m. - 3:00 p.m.
Three Concurrent Breakout Sessions:
• New Model/New Development Case Study
(Trilogy) – Indigo D
• Repositioning Existing Nursing Home Beds Indigo H
• Effective Strategies to Increase Revenue by
Raising Acuity Levels – Indigo 202
3:00 p.m. - 3:30 p.m.
Networking & Refreshment Break –
Indigo West Foyer
3:30 p.m. - 4:30 p.m.
Two Concurrent Breakout Sessions:
• Healthcare Reform, Medicare Reimbursement Cuts & What They Mean for the Skilled Nursing
Provider – Indigo D
• Rehab/Renovate Case Studies (Peregrine
& ElderWood) – Indigo H
4:30 p.m. - 6:00 p.m.
General Session – Indigo AB
Medicaid Funding and Policy Directions:
The View from Individual States
5
Schedule
TUESDAY
5:00 p.m. - 8:00 p.m.
Registration Open For Regional Symposium
Attendees – Hotel Foyer (Outside Indigo A)
5:00 p.m. - 8:00 p.m.
Networking Lounges Open to
Regional Symposium Attendees
• Odysea Networking Lounge (Lobby)
• NIC Networking Lounge (Indigo C)
5:00 p.m. - 7:00 p.m.
NIC Data Center Open to Regional Symposium
Attendees – Indigo West Foyer
6:00 p.m. - 8:00 p.m.
Joint Networking Reception – Indigo Terrace
& Foyer
6
Schedule
Wednesday, March 10
Registration Open – Hotel Foyer (Outside Indigo A)
7:30 a.m. - 8:30 a.m.
WEDNESDAY
7:30 a.m. - 7:30 p.m.
Symposium Newcomers Breakfast (invitation only)
– Indigo DH
8:00 a.m. - 8:30 a.m.
SN Investment Forum Continental Breakfast
Indigo West Foyer
8:00 a.m. - 12:00 p.m.
Networking Lounges Open to SN Investment
Forum Attendees
• Odysea Networking Lounge (Lobby)
• NIC Networking Lounge (Indigo C)
8:00 a.m. - 12:00 p.m.
NIC Data Center Open to SN Investment Forum
Attendees – Indigo West Foyer
8:00 a.m. - 7:30 p.m.
Networking Lounges Open to Regional
Symposium Attendees
• Odysea Networking Lounge (Lobby)
• NIC Networking Lounge (Indigo C)
8:00 a.m. - 6:00 p.m.
NIC Data Center Open to Regional Symposium
Attendees – Indigo West Foyer
8:30 a.m. - 10:00 a.m.
Forum General Session: Practical Realities of HUD
LEAN (Regional Symposium Attendees Invited) –
Indigo AB
7
Schedule
WEDNESDAY
10:00 a.m. - 11:00 a.m.
Regional Symposium Welcome Coffee Service
Indigo West Foyer
10:15 a.m. - 11:45 a.m.
Forum Closing General Session: State of
the Industry: How do Capital Markets View
Skilled Nursing?
(Regional Symposium Attendees Invited)
Indigo DH 12:00 p.m. National Skilled Nursing
Investment Forum Adjourns
12:00 p.m. - 1:30 p.m.
Symposium Opening Luncheon – Indigo AB
Keynote Address by Thilo Best—
Leadership for a Demanding Journey: Adapting
to Changing Expectations of Customers,
Providers and Lenders
1:30 p.m. - 2:00 p.m.
Networking & Refreshment Break
Indigo West Foyer
2:00 p.m. - 3:30 p.m.
Three Concurrent Breakout Sessions:
• Underwriting & Valuation of Assets: Stabilized Properties – Indigo D
• Overcoming Objections: Creative Ways to Help
Seniors to Move Out of Their Homes & Into
Your Communities – Indigo H
• What to Expect When You’re Expecting...
A Restructure or Recapitalization – Indigo 202
3:30 p.m. - 4:00 p.m.
Networking & Refreshment Break
Indigo West Foyer
8
Schedule
4:00 p.m. - 5:30 p.m.
5:30 p.m. - 7:30 p.m.
Symposium Networking Reception – Indigo
Terrace & Foyer
WEDNESDAY
General Session – Indigo AB
Keynote Address by Sam Chandan—The Economy
& Its Effect on Capital for Our Industry
9
Schedule
Thursday
Thursday, March 11
8:00 a.m. - 12:00 p.m.
Registration Open – Hotel Foyer (Outside Indigo A)
8:00 a.m. - 9:00 a.m.
Continental Breakfast – Indigo West Foyer
8:00 a.m. - 2:00 p.m.
Networking Lounges Open
• Odysea Networking Lounge (Lobby)
• NIC Networking Lounge (Indigo C)
8:00 a.m. - 1:00 p.m.
NIC Data Center Open – Indigo West Foyer
9:00 a.m. - 10:30 a.m.
Two Concurrent Breakout Sessions:
• Underwriting & Valuation of Assets: Unstabilized
Properties – Indigo D
• How to Use the Best Consumer Research
& Sales Practices to Produce Higher
Occupancy – Indigo 202
10:30 a.m. - 11:00 a.m.
Networking & Refreshment Break – Indigo
West Foyer
11:00 a.m. - 12:30 p.m.
Two Concurrent Breakout Sessions:
• Capital in 2010: A Prolonged Odyssey or Return
to Normalcy? – Indigo D
• Distressed Property Opportunities, Strategies
and Turnarounds – Indigo 202
12:30 p.m. - 2:00 p.m.
Networking Luncheon – Indigo AB
Keynote Address by Dan Madsen—Leadership
Lessons: Perspectives on the Past and A Vision
for the Future
2:00 p.m. Regional Symposium Adjourns
10
GENERAL INFORMATION
Important Badge Information
NIC Badge Codes
Skilled Nursing Operator Ribbon
Skilled Nursing operators have been identified
with the following badge tag:
GENERAL INFORMATION
Blue Bar = Financial Intermediary
Green Bar = Lender/Investor
Orange Bar = Developer
Purple Bar = Operator (11+ Properties)
Red Bar = Operator (1-10 Properties)
Yellow Bar = Service Provider/Other
SNF
OPERATOR
Admission to Events
Please remember to wear your NIC badge and
lanyard (sponsored by CapitalSource), throughout the event. Admission to all receptions, both
networking lounges, NIC common areas and
educational sessions is allowed with an NIC
badge only. Badges are non transferable. If you
registered for the Forum or the Symposium only
and wish to attend both events, you may upgrade your badge at the NIC registration desk
for $350. There is a $100 fee for a replacement
badge and a $50 administrative fee for declined
credit cards.
11
GENERAL INFORMATION
GENERAL INFORMATION
Event Materials
In addition to this Final Program, your event
bag (sponsored by Bank of the West) includes
the materials below. Unwanted bags may be
dropped off at the Registration Desk and will
be donated to a local charity.
• Event Guide to Investors
The Event Guide to Investors (sponsored
by GE Capital, Healthcare Financial
Services) will list company profiles and
contact information for all registered
lenders, investors and financial
intermediaries who submitted their
information to NIC by February 12th.
The Guide connects operators seeking
financing with debt and equity capital
providers to the sector.
•
12
Speaker Presentation Portfolio
NIC is committed to promoting and
contributing to a clean and safe
environment. To aide in that effort, this
year’s speaker presentations were made
available to you for download in the
Attendee Resource sections of our website
(sponsored by Surface Logic, LLC). If you
were unable to do so prior to arriving, you
may visit the Data Center (Indigo West
Foyer) to print handouts of the sessions
of interest to you. You may store your
printed handouts and take notes with the
Speaker Presentation Portfolio
(sponsored by Surface Logic, LLC), which
is 100% recyclable and includes a pocket
and notepad.
GENERAL INFORMATION
Networking Lounges
The networking lounges—Odysea Networking
Lounge (sponsored by MidCap Financial, LLC),
located in the hotel lobby bar & NIC
Networking Lounge (sponsored by
Genesis Rehab Services), located in the Indigo
C Ballroom—provide comfortable places for
attendees to conduct business, with small
group table settings to accommodate your
networking needs.
New this year: The Hilton has designated the
Odysea Networking Lounge (part of the lobby
bar) as official NIC meeting space for NIC attendees only. Please remind anyone you plan to
meet there that a badge is required for access.
We thank you for your cooperation as we work
to enhance your event networking experience.
GENERAL INFORMATION
• Attendee Listing
New this year: Attendees were given the
option of including full contact information
in this year’s listing (sponsored by Health
Care REIT, Inc). Enjoy the new format. To
contact attendees while on site, you may visit the Attendee Resource sections of the
NIC website and send secure messages
through the Event Messaging System.
13
GENERAL INFORMATION
GENERAL INFORMATION
NIC Data Center
Be sure to visit the NIC Data Center located in
the Indigo West Foyer to hear about the latest data and research available through NIC.
Receive a free demonstration of the NIC MAP
Data & Analysis Service—which tracks seniors
housing performance data in America’s 100
largest metros. Sign up for the next Executive
Circle Webcast, featuring timely issues from
industry experts, utilize the Lender Locator, a
searchable database of the major active
providers of capital to our industry, and access
the Attendee Resource sections of the NIC
website for speaker presentation handouts,
event messaging and more!
Plus, purchase recently released 4Q09 NIC
MAP Reports, NIC Research Publications
and the next Executive Webcast at special
discounted pricing for Forum/Symposium
attendees. Discounts are available this
week only!
Audio Recordings
CDs and MP3s of general and breakout sessions are available for purchase at a special,
on-site discounted rate. Recordings can be
picked up at the Audio Excellence table located
in the Indigo West Foyer after each session. A
copy of the order form can be found in your
event materials bag.
Shipping Service
For your convenience, a representative from the
hotel’s shipping department will be available
outside of the NIC Networking Lounge (Indigo
C Ballroom) during the following hours to assist
you with any materials you need to ship back to
your office:
• Wednesday, March 10 from 11:30 a.m. – 1:30 p.m.
• Thursday, March 11 from 1:30 p.m. – 3:30 p.m.
14
GENERAL INFORMATION
Table Space for Sponsor Materials
Please note that the sponsor tables and
brochure racks located in the Indigo West
Foyer and in the NIC Networking Lounge are
for sponsor materials only. Any unauthorized
materials will be disposed of.
Out of courtesy for your colleagues and
the speakers who are participating in the
conference, please silence phones
during sessions.
On-Site Photographer
There will be an NIC photographer taking
photos of this event. As a conference
participant, you agree to be included in
photographs that may be used for future
publicity or marketing materials.
GENERAL INFORMATION
Is Your Phone Turned Off?
Emergency Contact Information
In case of a medical emergency, the best way
to reach an attendee is to call the hotel at
(619) 564-3333 and ask for the NIC Staff Office
(Indigo 204). NIC staff members are not able
to page attendees; however, messages can be
posted on the Message Board in the NIC
Networking Lounge.
The hotel’s guest fax number is (619) 564-3344.
The Hilton San Diego Bayfront is located at One
Park Boulevard, San Diego, CA 92101.
15
GENERAL INFORMATION
Gold Sponsors
Bank of the West
GENERAL INFORMATION
Event Materials Bags
Contemporary Healthcare Capital, LLC
Final Program
Genesis Rehab Services
NIC Networking Lounge
Greystone Financial Group
Opening Luncheon & Keynote Address
16
GENERAL INFORMATION
Health Care REIT, Inc.
Attendee Listing
Tuesday Night Joint Networking Reception
GENERAL INFORMATION
Lancaster Pollard
MidCap Financial, LLC
Odysea Networking Lounge
Surface Logic, LLC
Speaker Presentation Web Page & Portfolio
17
GENERAL INFORMATION
EVENT SPONSORS
CapitalSource
Lanyards
Formation Capital, LCC
GENERAL INFORMATION
INFORMA
VIP Appreciation Dinner
GE Capital,
Healthcare Financial
Services
Event Guide to Investors
HealthTrust, LLC
Preliminary Program
NMMC Founding Sponsor
KeyBank Real Estate
Capital
Staging Sponsorship
Loeb Architects, LLC
Tuesday Afternoon
Networking &
Refreshment Break
Sorenson Capital
Tuesday Morning
Networking &
Refreshment Break
The Nathanson Group PLLC
Thursday Continental Breakfast
Ventas Healthcare
Properties
Continuous Water
Service
Waller Lansden Dortch
& Davis, LLP
Welcome Coffee Service
Western States Lodging
& Management
Thursday Morning
Networking & Refreshment
Break
18
GENERAL INFORMATION
Association/Industry &
Press Sponsors
American Health Care Association (AHCA)
Assisted Living Federation of America (ALFA)
California Association of Health Facilities
Erickson School
Georgia Health Care Association
Indiana Health Care Association
GENERAL INFORMATION
California Assisted Living Federation (CALA)
Lincoln Healthcare Events
McKnight’s LTC News
National Real Estate Investor (NREI)
New York State Health Facility Association
Oregon Health Care Association
Senior Housing News
Texas Health Care Association
The SeniorCare Investor
Utah Health Care Association
19
GENERAL INFORMATION
GENERAL INFORMATION
NIC BOARD MEMBERS
20
Stephanie T. Anderson, Managing Director,
GE Capital, Healthcare Financial Services
Dan Biron, Senior Vice President – National
Director of Healthcare Programs,
Lancaster Pollard
Philip Brooks, Senior Vice President, Berkadia
Commercial Mortgage, LLC
Tim Fox, Executive Vice President, Senior
Resource Group
George V. Hager, Jr., Chairman & CEO,
Genesis HealthCare Corp.
(Board Treasurer)
Gray Hampton, III, Managing Director,
Bank of America Merrill Lynch
Mitchell Kiffe, VP Multifamily Production &
Sales, Freddie Mac
Robert G. Kramer, President, NIC
Beth Burnham Mace, Director-AEW Research,
AEW Capital Management, L.P.
Angela Mago, Sr. Vice President and National
Manager, KeyBank Real Estate Capital Healthcare Group
Kevin McMeen, President-Real Estate,
MidCap Financial LLC (Board Chair)
John Moore, CEO, Atria Senior Living Group
Brad Razook, President & Managing Director,
CS Capital Advisors, LLC (Board Secretary)
Randy Richardson, President, Classic
Residence by Hyatt (Board Vice Chair)
Bill Sheriff, CEO, Brookdale Senior Living
Doug Spear, SVP & CFO, Merrill Gardens LLC
David Watkins, Senior Vice President, Heitman
Arnold Whitman, CEO & Co-Chairman,
Formation Capital, LLC
GENERAL INFORMATION
NIC OPERATOR ADVISORY
BOARD MEMBERS
GENERAL INFORMATION
Larry Cohen, Vice Chairman and Chief
Executive Officer, Capital Senior
Living Corp.
Jon DeLuca, President and CFO,
Horizon Bay Retirement Living
David Ford, Vice Chairman, AegisLiving
Mark Fulchino, President & CEO, Fundamental
Chip Gabriel, President, Generations LLC
Paul Hubbard, Manager, Plum Healthcare
Group, LLC
Jeffrey Jacobson, Executive Vice President
and CFO, Erickson Retirement Communities
Ed Kenny, President and CEO, Life Care
Services LLC
Judy Marczewski, CFO, One Eighty
Joseph C. McCarron, Jr., President, Capital Care Associates, LLC
Pat Mulloy, President & CEO, Senior Care, Inc.
Richard Olson, President/Chief Executive
Officer, VibrantLiving Communities
& Services
Richard Schutt, CEO, Providence Management
& Development
Loren Shook, President/CEO/Chairman of
the Board, Silverado Senior Living
(Committee Vice Chair)
Margaret I. Scott, Chief Investment Officer,
Belmont Village Senior Living
Doug Spear, SVP & CFO, Merrill Gardens LLC
(Committee Chair)
John F. Taylor, President & CEO,
StoneGate Senior Care
21
GENERAL INFORMATION
HOTEL RESTAURANTS & SERVICES
GENERAL INFORMATION
Vela (Ext: 4284)
With an emphasis on global coastal cuisine
and wines that span all oceans, Vela is a
revolutionary culinary concept. Showcasing
breathtaking views of the bay, this San Diego
waterfront restaurant features a unique wine
list and a menu that truly thrives on the
principle of “farm to fork.”
Breakfast
6:30 a.m. to 11:00 a.m.
Lunch
11:00 a.m. to 3:00 p.m.
(bar area open until 5:30 p.m.)
Dinner
5:30 p.m. to 10:30 p.m.
Odysea (Ext: 3869)
Dive in to a liquid adventure in this mesmerizing San Diego waterfront destination featuring
ultra-modern twists of new American Dim Sum
and hand-crafted organic cocktails.
Continuous
3:00 p.m. to 1:30 a.m.
In Room Dining (Ext: 4202)
Breakfast
Lunch
Dinner
Gift Shop
Continuous
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6:00 a.m. to 11:00 a.m.
11:00 a.m. to 5:30 p.m.
5:30 p.m. to 10:30 p.m.
7:00 a.m. to 10:00 p.m.
GENERAL INFORMATION
Starbucks (Ext: 4334)
Found from Website PDF
(Recreate PMS) Accessible
Fox Sports Grill
GENERAL INFORMATION
via outside entrance on
Promenade Level only
Continuous
6:00 a.m. to 6:00 p.m.
Accessible via outside entrance on
Promenade Level only
Surf a contemporary American menu with a
diverse specialty drink and wine list while enjoying sports and entertainment on large screens
Continuous
11:00 a.m. to 12:00 a.m.
Business Center (Ext: 4201)
Staff Hours
M-F: 7:00 a.m. to 7:00 p.m.
**24 Hour Self Serve Copy/Computer Access
Spa Aquazul (Ext: 4290)
You may access the health club and steam
rooms at the discounted rate of $10/day for
NIC attendees.
Fitness Center 5:30 a.m. to 10:00 p.m.
Spa Services 8:00 a.m. to 8:00 p.m.
23
WATERFRONT PARK
CONVENTION CENTER
HALL H
BOARDWALK
BOARDWALK
RESTAURANT
PRIVATE
DINING
Entrance to Starbucks
Promenade
Patio
FOX SPORTS
GRILL
STARBUCKS
BACK OF
HOUSE
HEALTH CLUB
& SPA
PROMENADE LEVEL
EXIT
Entrance to Fox
Sports Grill
SNIF Monday
Networking Reception
24
= Function Space
= Elevators & Escalators
= Restrooms
= Stairs
GENERAL INFORMATION
GENERAL INFORMATION
Odysea Networking
Lounge (Lobby)
NIC Registration &
Event Bag Pick-Up
= Function Space
= Elevators & Escalators
= Restrooms
= Stairs
PORTE COCHERE
TERRACE
LOBBY
BAR
LOW-RISE
HIGH-RISE
CONCIERGE
LOBBY
FRONT DESK
INDIGO
PATIO
202
A
NORTH
A
E
G
C
INDIGO TERRACE
204
A
204
B
D
H
INDIGO LEVEL
SECOND FLOOR
202
B
INDIGO WEST FOYER
B
INDIGO BALLROOM
F
SOUTH
206
Tuesday & Wednesday
Networking Receptions
NIC Data Center
NIC Networking Lounge
(Indigo C)
GENERAL INFORMATION
EXIT
GENERAL INFORMATION
25
TERRACE
GENERAL INFORMATION
NOTES
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NIC Thanks Its
2010 Premier Partners
www.hcreit.com
www.surfacelogic.com
Interested in becoming an
NIC Partner?
Contact Elisa Freeman
at EFreeman@NIC.org
28
SKILLED NURSING INVESTMENT FORUM
Welcome to the Inaugural NIC National Skilled
Nursing Investment Forum!
Thank you for joining us at the first-ever National Skilled
Nursing Investment Forum. We are excited by the
response to this new event and hope you find the
content and networking opportunities valuable.
With the average skilled nursing facility now 30-40 years
old and continuing to lose occupancy each year, this year’s
theme—Moving From Yesterday to Tomorrow: Capital
& Reimbursement Strategies—is an important one. The
opening general session will focus on the business case
for modernizing your facility. Breakout sessions will feature
case studies that present approaches for modernizing and
repositioning your facilities, plus discussions on best
practices, accessing capital and reimbursement strategies.
SNIF
We’re all wondering how potential healthcare legislation, regulatory and reimbursement changes, and budget
cuts may impact long-term care providers. Sessions will
examine the possible effects, both at the national and
state levels. During the Tuesday Luncheon—The Impact
of Healthcare Reform on Long-Term Care and Especially
on Skilled Nursing Facilities: The View from Washington
D.C.—a panel of experts will discuss what may emerge
from the health care debate and RUGs-IV. Later that
afternoon during the Medicaid Funding and Policy
Directions: The View from Individual States general
session, four state nursing home association presidents
will discuss the policies and programs in their states and
what trends they see at the state level.
In addition to these exciting sessions, you will enjoy
multiple opportunities to network with fellow operators,
lenders and investors in the skilled nursing sector.
Join us Monday evening for the Opening Reception,
where you can enjoy cocktails, hors d’ouevres and a
casual networking environment. On Tuesday evening, join
Regional Symposium attendees for a joint networking
reception. To aid in your networking efforts, skilled nursing
operators will be identified by the “SNF Operator” ribbon
on the top of their badges.
Thanks again for joining us at this inaugural event. Enjoy!
Doug Korey
Managing Director
Contemporary Healthcare Capital, LLC
Planning Committee Chair
29
Tuesday SessionS
9:00 a.m. - 10:30 a.m.
Opening General Session
Indigo AB
SNIF
The Business Case for Modernizing Your
Facility: Moving From Yesterday’s Skilled
Nursing Model to Tomorrow’s
How do you combine an aging structure with
today’s available capital to provide a product that
competes and meets the needs and desires of the
modern resident? Find out in this session, where
you’ll hear current data that describes the state of
the nursing home sector, including age of properties, revenue, market trends, bed needs and design
obsolescence. Two very different case studies—one
from national operator Genesis HealthCare Corporation with Formation Capital LLC, and one from
California based regional operator Plum Healthcare
Group with GI Partners LLP—will demonstrate their
individual business cases and explain their rationales
for renewing their facilities. You’ll learn how both the
operators and equity partners evaluated the merit
of investing in older buildings, calculated return on
investment and analyzed the market and environmental factors used to determine which types of
replacements/renovations would be most beneficial.
You’ll get real numbers that explain why modernization is a logical choice, in addition to strategic approaches designed to help you assess, prioritize and
implement your own improvements.
Moderator:
John J. (Sean) Nolan, CFO, Fundamental
Panel:
Alexander Fraser, Director, GI Partners LLP
George V. Hager, Jr., Chief Executive Officer,
Genesis HealthCare Corporation
Michael Hargrave, Vice President-NIC MAP®, NIC
Paul Hubbard, Co-CEO, Plum Healthcare Group
Arnold Whitman, CEO & Co-Chairman,
Formation Capital, LLC
30
Tuesday SessionS
11:00 a.m. - 12:00 p.m.
Breakout Session
Indigo D
New Model/New Development Case Study
SNIF
This session will feature an in-depth review of the
design, operations and marketing strategies that
StoneGate developed for its next generation of
skilled nursing facilities. This includes details on
capital structures and reimbursement considerations. You’ll hear how StoneGate’s new skilled
nursing model leverages a patient-centered environment, outstanding medical outcomes and the
lowest cost for post-acute rehab to become a leader
in short-term transitional stays in each of its markets.
Learn how combining a high-acuity medical model
with a superior hospitality component—including
enhanced programming, a variety of dining options,
an emphasis on wellness and amenities such as
private showers, flat-screen TVs and spas—significantly improves marketing and referrals for potential
residents, adult children, discharge planners and
case managers. Citibank will explain why this next
generation business model is attractive for loan
financing.
Moderator:
Mike Stephen, Senior VP-Marketing,
Health Care REIT, Inc.
Panel:
Scott Jones, Vice President, Citibank N.A.
John F. Taylor, President & CEO,
StoneGate Senior Care
31
Tuesday SessionS
11:00 a.m. - 12:00 p.m.
Breakout Session
Indigo H
Rehab/Renovate Case Studies
Renovations can revive a facility of any age and
extend the life of your asset, as well as enhance
profitability and value. This session will examine the
case studies of two skilled nursing facility renovation
projects: the resurrection of an aging facility and
the repositioning of a relatively new property. These
case studies will reveal how you can utilize similar
improvement methods to renew your property and
increase your revenue.
SNIF
Moderator:
Jim Thompson, Senior Vice President, CAPMARK
32
Panel:
Peter Longo, Partner, Cantex Senior Communities
Scott Schuster, President, Wingate Healthcare
Tuesday SessionS
11:00 a.m. - 12:00 p.m.
Breakout Session
Indigo 202 Emerging Trends - The Culture & Care
Approach to Reinventing Your Facility
SNIF
The innovative “Culture and Care Approach” drives
patient-centered care. Come hear how two major
skilled nursing facility operators have used this
philosophy to benefit the residents, the direct care
staff, the industry and its capital providers. Learn
details about how a SNF was transformed with
this concept, including the length of the project,
changes in the facility’s structure, and techniques
used to overcome regulatory hurdles. Discover the
“Three Organizational Pillars” and their effect on
stakeholder satisfaction and business fundamentals.
You’ll also get details about the financial investment
required for this visionary approach, and information about the return on that investment as well as
its implication for lenders. Plus, hear procedures
that will help you take this system home to your own
properties.
Moderator:
F. Donald Kelly, III, Principal & Managing Partner, Energy Court Holdings, LLC
Panel:
Deborah Lewis Hiller, President & CEO,
Eliza Jennings Senior Care Network
Joe Steier, President & CEO, Signature
HealthCARE, Inc.
33
Tuesday SessionS
12:00 p.m. - 1:45 p.m.
Luncheon & General Session
Indigo AB
SNIF
The Impact of Healthcare Reform on LongTerm Care and Especially on Skilled Nursing
Facilities: The View from Washington, D.C.
You’ve heard and read about healthcare reform, but
what could it mean for the long-term care provider?
A panel of experts—including a leading analyst,
two major operators, the president of The Alliance
for Quality Nursing Home Care, and a capitol hill
veteran—will examine effects of potential legislation
and RUG IV on long-term care. These knowledgeable experts will discuss what may emerge from the
health care debate, including employer insurance
requirements, post-acute bundling, transparency
requirements, the CLASS Act, and the merging of
payment mechanisms with quality measures. In addition, panelists will focus on the potential “game
changing” impact of RUG IV for skilled nursing
providers. This experienced panel will take all the
news about healthcare reform and drill it down to
the bottom line, so you’ll learn how you’re likely to
be affected as a result of the possible healthcare
legislation.
Moderator:
Brian Fortune, Chief Political Strategist,
Marwood Group
Panel:
Eric Gommel, Vice President, Stifel Nicolaus
Greg Miller, Senior Vice President-Corporate
Development, Kindred Healthcare, Inc.
Neil Pruitt, Jr., Chairman & CEO, UHS-Pruitt
Corporation
Alan G. Rosenbloom, President, Alliance for
Quality Nursing Home Care
34
Tuesday SessionS
2:00 p.m. - 3:00 p.m.
Breakout Session
Indigo D
New Model/New Development Case Study
This session will feature an insightful presentation
and discussion about the customer-centered design
and operating focus of the Trilogy Health Services
continuum model. This continuum is comprised of
skilled nursing, assisted living and memory care on
a campus that is either newly developed or that has
been repositioned. The session will focus on the
evolution of Trilogy’s site and market evaluation, facility design, construction, marketing and programming over the past five years to meet ever changing
resident needs and desires. You’ll also hear the perspective of an active industry lending institution on
why the Trilogy model is compelling from a senior
debt risk perspective.
SNIF
Moderator:
F. Donald Kelly III, Principal & Managing Partner,
Energy Court Holdings, LLC
Panel:
Peter J. Kane, Managing Director, The PrivateBank
Steven A. Van Camp, Executive Vice President and
CFO, Trilogy Health Services, LLC
35
Tuesday SessionS
2:00 p.m. - 3:00 p.m.
Breakout Session
Indigo H
SNIF
Repositioning Existing Nursing Home Beds
Come learn about the 2003 Skilled Nursing Facility
bed capacity reduction plan proposed in the State of
Oregon, which was crafted to manage the declines
in SNF caseload throughout the state at that time.
The plan was designed to create a positive method
of eliminating existing capacity—which was mostly
older, outdated SNF facilities—as opposed to forcing
these operators out of business. In addition, the plan
also gave the Oregon SNF industry more opportunities to create new capacity in the future as demand
warranted. This session will describe the key points of
the plan in detail, as well as the positive and negative outcomes the plan has had in Oregon. Also learn
about New York State’s program, the Health Care Efficiency and Affordability Law for New Yorkers Capital
Grant Program (“HEAL” NY Program). This program
funds the development of long-term care initiatives as
alternatives to residential health care facility beds to
effectuate downsizing of RHCF bed capacity. ElderWood Senior Care applied for grants to convert skilled
nursing facility beds to assisted living under the HEAL
program and received 7 grants and licensure approvals for projects in Western NY. Come hear how the
program enables the State of New York to reduce
Medicaid spending, while offering providers economic
incentives to resolve excess capacity and to provide
a variety of alternative community-based services to
meet community needs.
Moderator & Panelist:
Steve Fogg, Chief Financial Officer, Marquis
Companies & Consonus Healthcare
Panel:
Jim Carlson, CEO/President, Oregon Health
Care Association
Dick Herrick, President & CEO, New York
State Health Facilities Association, Inc.
Dave Tosetto, Executive Director of Development,
ElderWood Senior Care
36
Tuesday SessionS
2:00 p.m. - 3:00 p.m.
Breakout Session
Indigo 202
Effective Strategies to Increase Revenue by
Raising Acuity Levels
SNIF
Understanding Medicaid acuity and its effects on
reimbursement will help you implement strategies
that increase your revenue. Come find out how a
Pennsylvania facility did so by switching to a higher
paying class. Learn how to utilize market research
to identify niche markets, and discover the tools for
analyzing your cost per patient. Get explanations of
the cause and effect between targeted expenditure
and increased revenue, as well as the components
necessary for creating a successful high-acuity
program. In addition, you’ll hear about marketing
techniques that can boost occupancy and attract
high-level patients. Owners and operators who want
to effectively analyze outcomes and remain in their
community spotlight will benefit from this session.
Moderator:
Doug Korey, Managing Director, Contemporary
Healthcare Capital, LLC
Speaker:
Renee Pruzansky, Senior Vice President,
AristaCare Health Services
37
Tuesday SessionS
3:30 p.m. - 4:30 p.m.
Breakout Session
Indigo D
Healthcare Reform, Medicare Reimbursement Cuts & What They Mean for the Skilled
Nursing Provider
SNIF
You’ve learned the basics of healthcare reform and
its potential impact on the skilled nursing provider.
Now come to this session to get a closer look at the
issues surrounding Medicare reimbursement cuts
and their effect on you. Find out what strategies and
tactics you can implement to respond to healthcare
reform in a way that protects your assets and revenue.
Hear the panel’s predictions of what’s to come this
year and in 2011, so you’ll be prepared to face the
changing landscape of healthcare and long-term care.
Moderator:
Daryl D. McCombs, Director
Panel:
James H. Gomez, CEO/President, California
Association of Health Facilities (CAHF)
Kathleen M. Griffin, National Director, Post Acute
and Senior Services, Health Dimensions Group
Alan G. Rosenbloom, President, Alliance for Quality
Nursing Home Care
38
TUESDAY SessionS
3:30 p.m. - 4:30 p.m.
Breakout Session
Indigo H
Rehab/Renovate Case Studies
Before you initiate renovations, you need to formulate a strategy for your project. Do you hope to
preserve or expand your market share? Is it better to
rehab the entire facility or just a section of it? How
do you identify “product lines” for development? In
this session, case studies will illustrate scenarios to
help you answer these important questions. You’ll
also learn tactics for evaluating market demand and
assessing the need for development or expansion
of your facility, as well as how to pro forma payback
and return analysis. Find out what lessons were
learned from a post-completion evaluation of a case
study renovation.
SNIF
Moderator:
Mark S. Davis, President, Healthcare Transactions
Group, Inc.
Panel:
Paul Dauerman, Chief Executive Officer,
Peregrine Health Services, Inc.
Dave Tosetto, Executive Director of Development,
ElderWood Senior Care
39
TUESDAY SessionS
4:30 p.m. - 6:00 p.m.
General Session
Indigo AB
SNIF
Medicaid Funding and Policy Directions:
The View from Individual States
Pressure on state budgets and cuts in Medicaid
reimbursement have created even more challenging
conditions for long-term care providers. At the same
time, many states are looking for ways to move more of
their Medicaid dollars into home and community-based
services and away from institutional care. In this session,
you’ll hear insights from four state nursing home association presidents and learn about the trends they’re
seeing. They’ll respond to the first two general sessions
with specifics about their individual states. In addition,
they’ll look at their new local policy initiatives, such as
the push for patient-centered or person-directed care,
and the impact of budget constraints on their local
Medicaid rates. You’ll discover how these policies may
have applications beyond their individual states—and
how they may relate to your own circumstances. Find
out what these pros are seeing locally, what these
trends mean for aging nursing home stock and the
need for renovation or replacement, and whether these
policies are making modernizing easier or more difficult.
Moderator:
Mark Ballif, Co-CEO, Plum Healthcare Group
Panel:
Jim Carlson, CEO/President, Oregon Health Care
Association
James H. Gomez, CEO/President, California
Association of Health Facilities (CAHF)
Tim Graves, President & CEO, Texas Health
Care Association
Dick Herrick, President & CEO, New York State
Health Facilities Association, Inc.
40
WEDNESDAY SessionS
8:30 a.m. - 10:00 a.m.
General Session
Indigo AB
Practical Realities of HUD LEAN
HUD/FHA insured funding has become the dominant source of capital in the tenuous credit environment. The LEAN application process is the most
dramatic change in the program’s history, and it has
been instrumental to the program’s success. Now
that it’s been operational for more than a year, its
practical realities are better defined. This panel will
use several case studies to illustrate project and application characteristics that are necessary for a successful funding outcome, as well as action steps that
can prevent delays or outright rejections. The timing
of the program—in light of extraordinary demand,
program staffing, and continuous refinements—will
also be discussed.
SNIF
Moderator:
Alan Plush, President, HealthTrust
Panel:
Leonard A. Lucas, First Vice President-Senior Loan
Originator, Love Funding Corp.
Scott Moore, Managing Director
T. Brian Pollard, Managing Director,
Lancaster Pollard
41
WEDNESDAY SessionS
10:15 a.m. - 11:45 a.m.
Closing General Session
Indigo DH
SNIF
State of the Industry: How do Capital
Markets View Skilled Nursing?
How do lenders really view the Skilled Nursing
industry? A panel of top financial experts will answer
that question and more as they examine Skilled
Nursing from a capital markets perspective. This
session will provide you with the opinions and viewpoints of financiers, and you’ll discover what these
lenders like—and don’t like—about the sector. In
a Q&A format, the panel will discuss how investors
assess Skilled Nursing as a specific asset type. You’ll
hear about the unprecedented run of stability for
nursing home funding, as well as the transactions
that are happening on a regional level. The panel
will also discuss the capital markets outlook on public and private companies’ equity, in addition to the
debt markets.
Moderator:
Raymond Braun, Managing Member, Prospects
Advisory Group LLC
Panel:
Taylor Pickett, CEO, Omega Healthcare Investors, Inc.
Jim Pieczynski, President-Healthcare Real Estate
Group, CapitalSource
Kurt C. Read, Partner, Javelin Capital Partners
Jim Sullivan, Managing Director, Green
Street Advisors
42
THANK YOU
NIC would like to thank the members of the
2010 National Skilled Nursing Investment Forum
Planning Committee for their dedication and hard
work to make this inaugural event a success. This
group included the dedicated former NMMC
planning members/sponsors, as well as members
of the NIC Boards.
Mark Ballif
Co-CEO, Plum
Healthcare Group, LLC
Mark S. Davis
President, Healthcare
Transactions Group, Inc.
F. Donald Kelly, III
Principal & Managing
Partner, Energy Court
Holdings, LLC
Costa Lallas
Angela Mago
Sr. Vice President and
National Manager,
KeyBank Real Estate
Capital-Healthcare
Group
Kevin McMeen
President-Real Estate,
MidCap Financial LLC
John J. (Sean) Nolan
Chief Financial Officer,
Fundamental
Alan Plush
President, HealthTrust
Founding Sponsor—
NMMC
Mike Stephen
Senior VP-Marketing,
Health Care REIT, Inc.
SNIF
Doug Korey
Managing Director,
Contemporary
Healthcare Capital, LLC
(Committee Chair)
Daryl D. McCombs
Director
John F. Taylor
President & CEO,
StoneGate Senior Care
Jim Thompson
Senior Vice President,
CAPMARK
We are truly amazed by their commitment and
are sincerely grateful to have worked with them
to produce this event.
43
44
REGIONAL SYMPOSIUM
Welcome to the 2010 NIC Regional Symposium!
Thank you for joining us at this important event. In its
fourth year, this event will explore opportunities for growth
during unpredictable times and give timely strategies for
owners, operators, lenders and investors with regional
or community-focused portfolios. In the spirit of our
theme, Leadership for a Demanding Journey: Adapting
to Changing Expectations, we begin with an informative
opening lunch on Wednesday, featuring industry veteran
Thilo Best—Chairman and CEO of Horizon Bay Retirement
Living— who will explain how to keep your focus as an
operator through these tough times, in order to prosper in
the good times. Next, get a detailed view into the current
state of the capital markets and what this means for capital
availability for seniors housing and care in a two-part
session—The Economy & Its Effect on Capital for Our
Industry—featuring a prominent economist, Sam Chandan,
and a panel of top industry financiers. During the Thursday luncheon, Dan Madsen, Chairman of One Eighty, will
reflect on over two decades of involvement in the industry
and provide insight into what the seniors housing industry
has learned from its past and his foresight of things to
come. Other breakout sessions will focus on underwriting & valuations, restructuring and recapitalization, ways
to help seniors move into your communities, consumer
research and sales practices, capital in 2010 and distressed
property opportunities.
While you’re here, be sure to visit the Networking
Lounges, which give you a comfortable place to conduct
your business meetings – and don’t forget to stop by the
NIC Data Center, where you can learn about resources that
can help your business grow. Thanks again for being here
and we wish you a very successful meeting.
REGIONAL SYMPOSIUM
In addition to these exciting sessions with prominent industry leaders, you’ll have many opportunities to network.
Join
National Skilled Nursing Investment Forum attendees
Tuesday evening for a joint networking reception. On
Wednesday evening Symposium attendees are invited
to a second networking reception, a fun and relaxed
environment where you can say hello to industry
colleagues you know and introduce yourself to those
with whom you may be doing deals in the future.
Angela Mago
Sr. Vice President and National Manager,
KeyBank Real Estate Capital - Healthcare Group
2010 NIC Regional Symposium
Planning Committee Chair
45
WEDNESDAY SessionS
8:30 a.m. - 10:00 a.m.
Forum General Session
(Symposium Attendees Invited)
Indigo AB
Practical Realities of HUD LEAN
See page 41 in the Skilled Nursing Investment
Forum portion of this program for session
description and speakers.
10:15 a.m. - 11:45 a.m.
Forum Closing General Session
(Symposium Attendees Invited)
Indigo DH State of the Industry: How do Capital
Markets View Skilled Nursing?
REGIONAL SYMPOSIUM
See page 42 in the Skilled Nursing Investment
Forum portion of this program for session
description and speakers.
46
WEDNESDAY SessionS
12:00 p.m. - 1:30 p.m.
Opening Luncheon
Indigo AB
Sponsored by:
Greystone Financial Group
Leadership for a Demanding Journey:
Adapting to Changing Expectations of
Customers, Providers and Lenders
REGIONAL SYMPOSIUM
Come hear industry veteran Thilo Best—Chairman
and CEO of Horizon Bay Retirement Living, which
manages more than 90 senior communities with
16,000 senior housing units—explain how to keep
your focus as an operator during tough times, in
order to prosper in the good times. This seasoned
executive has served on both the investment and
operations sides of the industry, and will describe
the tactics he has utilized to create a track record
of adapting to changes in consumer preferences,
the economy, and credit markets. Find out how he
grew a company from a small group of 24 properties to a national operating platform. Discover
how to stay focused, stick to a steady course, and
concentrate on the basic fundamentals to position
your own company for future growth. You’ll discover
the importance of adaptation for success in today’s
turbulent market, and you’ll get advice that can help
you adapt to fluctuations in consumer expectations
and spending, as well as to the requirements and
expectations of capital providers. Don’t miss his historical perspective of the seniors housing and care
industry, including where we’ve come from, mistakes
we’ve made, and keys for future success.
Keynote Speaker:
Thilo Best
Chairman and CEO
Horizon Bay
Retirement Living
47
WEDNESDAY SessionS
2:00 p.m. - 3:30 p.m.
Breakout Session
Indigo D
Underwriting & Valuation of Assets:
Stabilized Properties
The broader economic landscape has changed
significantly during the previous 18 months. How
have these forces influenced the underwriting and
valuation of stabilized seniors housing assets? Are
these changes temporary or permanent? In this
session, active seniors housing capital providers will
explain how stabilized assets are being underwritten and valued in today’s market. You’ll gain valuable insight on market trends and recent transaction
activity from a senior appraiser and learn from an
experienced Agency/FHA lender on current lending
programs for stabilized properties and construction
debt options. If you’re wondering about your asset’s
current value or looking to refinance your existing
debt, this session will provide you with answers.
REGIONAL SYMPOSIUM
Moderator:
Alan Plush, President, HealthTrust
48
Speakers:
Doug Bath, Group Head - Healthcare Finance,
Walker & Dunlop
Michael Gordon, Vice President, Harrison Street
Real Estate Capital
Brian Tilton, Manager - Real Estate Investments,
Ventas Healthcare Properties
WEDNESDAY SessionS
2:00 p.m. - 3:30 p.m.
Breakout Session
Indigo H
Overcoming Objections: Creative Ways to
Help Seniors to Move Out of their Homes
and into Your Communities
This session will explore innovative approaches and
strategies for working with seniors who are making
the very critical decision to sell a personal residence
and move into a community. Implemented action
steps, examples from day-to-day operations, and
interim approaches to transition financing will provide real world insights into the methods and tactics
senior living organizations can utilize to turn housing
challenges into opportunities.
Moderator:
Chip Gabriel, President, Generations LLC
Speakers:
Elias P. Papasavvas, Founder & CEO, Elderlife
Financial Services LLC
Patricia G. Will, Founder & President, Belmont
Village Sr. Living
REGIONAL SYMPOSIUM
49
WEDNESDAY SessionS
2:00 p.m. - 3:30 p.m.
Breakout Session
Indigo 202
What to Expect When You’re Expecting…a
Restructure or Recapitalization
Today’s troubled market has created new challenges for seniors housing operators and investors.
If your equity joint venture has gone awry, this
session will help you develop exit and restructuring
strategies. You’ll also learn the steps to take if your
equity partner wants to exit your investment. Top
lenders will reveal their viewpoints on reworking of
debt and will explain how their perspective impacts
you. You’ll find out about alternative options if your
equity is “in the money” but a sale is not sensible,
as well as discover how a default affects you in
today’s credit market.
REGIONAL SYMPOSIUM
Moderator:
Kristen Ahrens, Senior Vice President, GE Capital,
Healthcare Financial Services
Speakers:
John A. Harris, Partner, Quarles & Brady LLP
Wayne D. Horvath, Senior Vice President,
KeyBank Real Estate Capital
Scott Stewart, Managing Partner, Carlyle
Seniors Housing
4:00 p.m. - 5:00 p.m.
General Session
Indigo AB
The Economy & Its Effect on Capital for
Our Industry
In this two-part session, you’ll get a detailed view of
the current state of the capital markets and what this
means for capital availability for seniors housing and 50
WEDNESDAY SessionS
care. First, you’ll hear from prominent economist,
Sam Chandan, PhD—newly appointed global chief
economist and EVP of Real Capital Analytics—who
will use his expertise to provide strategic insight
into policy and regulatory initiatives that impact
commercial real estate. Following his forecast for
commercial real estate fundamentals, Chandan will
provide an analysis of seniors housing and the availability of capital for our industry. Next, John Moore,
CEO of Atria Senior Living, will lead a panel of top
industry financiers who will drill down to how changing political and economic conditions are impacting
seniors housing and care financing, both now and
in the coming year. You’ll learn about the state of
the capital markets as it relates to seniors housing
and care, the types and respective costs of available financing options, and how requirements have
changed. You’ll also discover new types of capital
providers that are currently in the market and what
types will likely be entering our industry. If you’re an
operator, developer or other borrower, you’ll learn
where to look for debt and equity capital, what to
expect with respect to terms, and what’s going to
be required of you.
Keynote Speaker:
Sam Chandan
Global Chief Economist and EVP
Real Capital Analytics
Panel:
Brian Beckwith, Senior Managing Director, GE
Capital, Healthcare Financial Services
Jay Flaherty, Chairman & Chief Executive
Officer, HCP, Inc.
Noah Levy, Managing Director, Prudential
Real Estate Investors
Angela Mago, Sr. Vice President & National
Manager, KeyBank Real Estate Capital –
Healthcare Group
Bradley G. Razook, Managing Director,
CS Capital Advisors
REGIONAL SYMPOSIUM
Moderator:
John A. Moore, Chief Executive Officer, Atria
Senior Living Group
51
THURSDAY SessionS
9:00 a.m. - 10:30 a.m.
Breakout Session
Indigo D
Underwriting & Valuation of Assets:
Unstabilized Properties
The present economic environment has the potential to create unprecedented buying opportunities
at attractive valuations. In some cases, newer communities have not reached stabilized occupancies. In
other cases, mature communities have deteriorated
and are now unstabilized. Buyers should be excited
about potential returns, but the pitfalls are numerous. How do you value unstabilized communities?
When is underwriting conservative enough? Which
communities should be avoided at any cost? Utilizing timely case studies ranging from skilled nursing
to entrance fee CCRCs to explain what’s happening
at this moment in the cycle, you’ll get the answers
to these questions—and more—in this panel designed for all stakeholders in seniors housing.
REGIONAL SYMPOSIUM
Moderator:
Ryan Frederick, Principal, CoastWood Senior
Housing Partners
52
Speakers:
John Mark Ramsey, Chief Executive Officer,
Servant Healthcare Investments, LLC
Charles A. Bissell, National Practice Leader,
Integra Realty Resources
Peter J. Kane, Managing Director,
The PrivateBank
THURSDAY SessionS
9:00 a.m. - 10:30 a.m.
Breakout Session
Indigo 202
How to Use the Best Consumer Research and
Sales Practices to Produce Higher Occupancy
New consumer research and new sales practices are
leading to higher occupancies—as well as better
visit and closing ratios—for the properties that put
this knowledge into action. Join this session to hear
specific sales topics, including informative descriptions of advanced sales techniques such as motivational interviewing, authentic storytelling, and the
human influence techniques of Dr. Robert Cialdini.
You’ll discover how the latest research can improve
the communications, positioning, and lead generation strategies you are currently using, and you’ll
learn about new strategies that will produce more
qualified leads at the lowest cost.
Moderator:
Jack McCarthy, Principal, Revenue Leverage, LLC
REGIONAL SYMPOSIUM
Speakers:
Meg Ostrom, SVP of Sales & Marketing,
Classic Residence by Hyatt
David A. Smith, Owner, One On One
Service to Seniors, The Gatesworth
Margaret Wylde, President and CEO,
ProMatura Group, LLC
53
THURSDAY SessionS
11:00 a.m. - 12:30 p.m.
Breakout Session
Indigo D
Capital in 2010: A Prolonged Odyssey or
Return to Normalcy?
The book on debt capital in 2009 has been written,
and many hope it’s soon forgotten. But will the story
remain the same for 2010, or will the quest for attractive debt capital be an easier read? Come listen
to a panel of experienced healthcare real estate
lenders share their views on what to expect for the
future of seniors housing and care finance. Commercial banking executives will discuss construction
and mini-perm/interim financing, a healthcare REIT
executive will discuss public REIT capital, and a
commercial mortgage banking executive will discuss
financing through all three government sponsored
enterprises: Fannie Mae, Freddie Mac and HUD.
Developers, operators and investors alike should
expect to hear valuable insights about the industry’s
financing life cycle during this informative session.
REGIONAL SYMPOSIUM
Moderator:
Chris Taylor, Director, MidCap Financial, LLC
54
Speakers:
Alec Blanc, Sr. Vice President, First Bank
Charles J. Herman, Jr., Executive V.P. & Chief
Investment Officer, Health Care REIT, Inc.
Richard Hubbard, Senior Vice President,
Wells Fargo Bank
Richard Thomas, Vice President, Granbridge
Real Estate Capital LLC
THURSDAY SessionS
11:00 a.m. – 12:30 p.m.
Breakout Session
Indigo 202
Distressed Property Opportunities,
Strategies and Turnarounds
The existing market conditions have created distressed opportunities that are attracting new investors. In this session, you’ll discover which opportunities have the greatest return potential and which
ones you should avoid. An experienced seniors
housing and care executive will explain how to mitigate the many pitfalls in the due diligence process
prior to purchasing this type of opportunity. You’ll
get detailed information that can help you find the
best ways to handle the challenge of transitioning
the property from distressed asset to a stabilized,
repositioned asset, plus hear how to avoid common
mistakes during this process. You’ll also learn about
the integration of operations management during the transition period, and methods that reduce
the cost of repositioning the asset and enhancing
its attractiveness. This valuable information will be
illustrated with before-and-after pictures of a turnaround property.
Speaker:
Frank J. Haffner, CEO/Chairman, ASL Monarch
Living, Inc.
REGIONAL SYMPOSIUM
Moderator:
Marc Thompson, CRE, FRICS, Senior Vice President,
Bank of the West
55
THURSDAY SessionS
12:30 p.m. - 2:00 p.m.
Networking Luncheon & General Session
Indigo AB
REGIONAL SYMPOSIUM
Leadership Lessons: Perspectives on the Past
and A Vision for the Future
56
What has the seniors housing and care industry
learned from its past? Get insight into this question from industry pioneer Dan Madsen—Chairman
of One Eighty, as well as President and CEO of
Leisure Care—as he reflects on over two decades
of involvement in the industry. His philosophy is
simple: Always put people first, do the right thing
for employees, residents, and customers, and positively impact the lives of those with whom you come
into contact. You’ll hear the lessons this visionary
leader has learned, as well as his foresight of things
to come. His inspirational vision for the future will
describe how the desires and demands of consumers will change, and what it means for your product.
You’ll hear some of the challenges this out-of-thebox thinker has encountered through the years,
and you’ll discover the strategies he has utilized to
address these challenges. Find out how to face the
obstacles of the new decade in order to provide
quality and value for your residents. This reflective
presentation will look backward and forward in a
manner that’s both constructive and instructive.
Keynote Speaker:
Dan B. Madsen
Chairman
One Eighty
THANK YOU
NIC would like to thank the 2010 Regional
Symposium Planning Committee for the time they
committed to bring this Symposium to fruition.
Kristen Ahrens
Senior Vice President,
GE Capital, Healthcare
Financial Services
Philip J. Kayden
Manager, Real Estate
Investments, Ventas
Healthcare Properties
Mark Ballif
Co-CEO, Plum
Healthcare Group, LLC
Angela Mago
Sr. Vice President
and National Manager,
KeyBank Real Estate
Capital-Healthcare
Group
(Committee Chair)
Alex Chavez
Director, Healthcare
Real Estate Group,
CapitalSource
Ryan Frederick
Principal, CoastWood
Senior Housing Partners
Steve McGee
Executive Vice
President, PRN Capital,
LLC
Chip Gabriel
President,
Generations LLC
Kevin McMeen
President-Real Estate,
MidCap Financial LLC
Eric Kammerer
Managing Director,
MidCap Financial LLC
Ric Olson
President/CEO,
VibrantLiving
Communities
Marc Thompson
CRE, FRICS
Senior Vice President
Bank of the West
REGIONAL SYMPOSIUM
Peter J. Kane
Managing Director,
The PrivateBank
57
NOTES
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59
Feel the Pulse
of the market.
Contemporary Healthcare Capital is in tune with
the pulse of financial markets every day! Our
experience, expertise and market savvy can be
a valuable asset when planning your next project.
s3PECIALISTSINSMALLANDMEDIUMSIZE
healthcare companies
s&LEXIBLEINDIVIDUALIZEDlNANCIALSOLUTIONS
s!CQUISITIONLEASEHOLDANDCONSTRUCTIONlNANCING
s2ElNANCING2ECAPITALIZATION
&ORMOREINFORMATIONPLEASECONTACT$OUG+OREY
Managing Director, Contemporary Healthcare
Capital, LLC at dkorey@contemporarycapital.com
or telephone 732-578-0533, ext. 222.
To learn more about who we are and what we do,
visit our website at www.ContemporaryCapital.com.
1040 Broad St., Suite 103 s Shrewsbury, NJ 07702 s 732.578.0533