Great creative. - Monocle Creative

Transcription

Great creative.
Without the great big bill.
PORTFOLIO
debwarr@monoclecreative.com
740-417-4106 • debwarr@monoclecreative.com
Borror
Properties
A series of colorful ads (far left) was written and
designed to catch the eye in ForRent magazines.
Other campaign components included a
series of Burma Shave-style signs (near left),
directional signage and environmental decals.
Consumer Ad series
Outdoor signing
Concepts
Copywriting
Photography
Design: Print
www.monoclecreative.com
A comprehensive set of sales collateral was also
prepared for Borror Properties, including multiple
pocket folders, illustrated maps and floorplans,
and apartment fact sheets.
Print Collateral
Design: Print
Illustration
Accent Energy
From a new corporate identity to web look, direct
mail, welcome kits, sales tools and tradeshows,
Monocle helped position Accent as a vibrant,
high-energy, customer-centric company.
Multiple-market messaging included
English and Spanish languages; NY,
CA and TX offerings; commercial and
residential products; and traditional vs.
green energy services.
Brand Identity
Design: Web & Print
Illustration
Multi-lingual Messaging
Tradeshows
Bold and bright, Accent’s flyers, murals and other collateral
worked well in the B2B tradeshow environment.
SingleSource IT
This unique brochure had a transparent vellum
cover. Fashioned to meet the client’s need for
multi-purpose marketing and sales collateral, it
held a series of inserts and smaller brochures in
a back pocket.
Concepts
Print & Web Design
740–417–4106
SingleSource IT
This oversized Fortune 500 direct mail package
helped launch SingleSource IT to CIOs. The
custom box contained an 18” metal stop sign
and various collateral. The GPS premium and
the navigation theme supported the client’s key
benefit: going to a single place for all IT needs.
The follow-up self-mailer below carried the same
theme and offered a tiered set of premiums.
Direct Mail
Concepts
Design: Print & Web
740–417–4106
Fast ID
These tradeshow components used a DNA
background visual with legs—it was
used extensively for the event as well as
internal marcomm components.
Final elements included the boothskin,
pedestal, product packaging, display
signage and an HTML email with a free
iPad giveaway.
booth skins
package design
html email
display signage
Illustration
740–417–4106
Logo Design & Evolution
EDUCATION OPTIMIZATION
Electricity4Me
EDUCATION OPTIMIZATION
E D U C AT I O N P R E PA R AT I O N
Truberry
Beginning with the look and feel of their website,
Monocle developed the Truberry Custom Homes
brand—logo design, color palette, font use,
imagery style, copy voice—with the necessary
legs to cross mediums.
Working with Truberry’s web
developer, Monocle laid out
the site template, making
recommendations on pagination,
content, functionality, interactivity
and imaging. Layout PDFs,
image PSDs and guidelines were
provided for implementation.
BrandING
Web DEVELOPMENT
logo
740–417–4106
Advertising & Print collateral
Richly colored pocket folders, sketchbooks,
community maps, stationary and advertising were
developed for Truberry, further detailing the brand.
PRINT Design
Illustration
copywriting
740–417–4106
Genetic ID
This direct mail package—disguised as an
Inter-Department Mail envelope carrying a lab
report—stood out wonderfully on desks of the
GMO-industry audience.
Components included a brochure, several case
studies, mailing label, post-it notes and backend
web graphics.
Direct Mail
Concepts
Design: Print & Web
Quest
Software
A series of print ads was developed to play up
the benefits of Quest products. Metaphors and
humor were used in order to stand out in the
technical trade publications.
Shown is one full ad. The other vignettes are the
headline/visual leads for other ads.
Concepts
Full Copywriting
Web & Print design
740–417–4106
The Old
Farmer’s Almanac
General Store
As the one-person, off-site graphics department
for this store, Monocle provided the overall brand
identity—from logo, packaging and environmental
graphics, to the visual imaging and copy voice.
Brand Identity & Logo Design
Environmental Graphics
Promotional Planning
Design: Print
Packaging
Illustration
TM
extensive graphics
From Amish-built fixtures and barnwood wall decor, to product
packaging, point of sale, banners, labels and product tags,
hundreds of graphics reinforced the brand authenticity.
Human Factors
International
An oversized, pop-up self-mailer invited a CIO
audience to a TX seminar. The perk? A ride in
a real race car on the Texas Speedway. Wildly
effective. Components included follow up
collateral, folders and web components.
direct mail
Concepts
Design: Web & Print
Copywriting
Campaign Theme Graphics & Logos
Limited
Stores
————————————————————————
Former Employer
————————————————————————
Prior to creating Monocle, I worked at Limited
Stores on fashion brands such as Outback Red,
Moods by Krizia, Access and Forenza.
Shown here is a snippet of a Forenza Jeans
campaign. Components included murals, labels,
hangtags, signage, folders, stamps, magazine
ads and more.
Photos Editing
Print Design
hand-drawn Type
Illustration
740–417–4106
More Forenza... a designer’s dream. Three-D signage,
lost-and-found imagery, oversized labels, layered patches,
dicut tags—all designed before the fabulous Mac!
740–417–4106
Onyx
Software
This dimensional mailing targeted a young male
audience and included brochures, testimonials, a
metal dogtag and a Swiss Army premium.
Positive response rates led the client to reprint
the program with a DotCom theme, and then led
their international partners
to reprint both campaigns in
several different languages.
Concepts
Copywriting
Print Design
Web Backend
740–417–4106
EyeScience
With heavy content and coupons as givens,
I worked with impactful headlines to capture
attention with this end-consumer ad. Other ad
concepts were:
——————————
Read it and weep.
Visual: Product’s nutrition facts label closeup.
——————————
We’ll give you something to cry about.
Visual: Closeup of woman shedding happy tears.
——————————
Far left: an Over-The-Counter pad for
optometrists to hand out to patients.
B2C Advertising
Consumer Handouts
Concepts
Copywriting
Design: Print
Photography
•
Why Monocle?
It’s like having an on-demand, recession-proof, independent creative resource in your back pocket.
One with a long-standing commitment to giving companies the biggest bang for their marketing buck. Monocle provides:
Brand Identity Packages
Point Of Sale Campaigns
Promotional Strategy
Website Maximization
Sales Tools & Direct Response Advertising
Monocle allows you to run your business lean and mean. There’s no overhead. No hiring commitment. No retainer. No stand-in-line
response times. And no need to say No when your workload doubles on a dime.
Monocle is a virtual extension of your team—sometimes working solo, and sometimes working in tandem with other experienced
independents or with your internal team. It’s the ultimate in flexibility. It’s great creative, without the great big bill.
To find out how Monocle can help you
Call 740-417-4106
or email debwarr@monoclecreative.com today!
740–417–4106

Great creative. - Monocle Creative

Transcription

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