media kit - Woolyarns

MEDIA KIT
2015
ENGINEERED AT THE EDGE
OF THE EARTH, WHERE
THE SUN IS FIRST TO RISE,
PERINO IS A FIRST IN
CASHMERE, MERINO AND
SILK YARN BLENDS WITH
Perino is a series of firsts for the senses. So soft, it floats
like mist along the body’s horizon. So light, it creates
volume without the weight. So warm, you can be
minimal with maximum impact. Like a hazy silhouette
at sunrise, garments have a distinctive halo-like layer
which, with almost no-pilling, leave an impression to
last a lifetime. As accepting of colour as the sky and as
versatile as any imagination, Perino is a world of firsts,
that won’t be your last.
NEW ZEALAND BRUSHTAIL
POSSUM. DISCOVER THIS
PURE DOWNY UNDERCOAT
FIBRE, WITH A UNIQUE
HOLLOW CORE.
NEW ZEALAND CONSERVATION
Perino has a strong partnership with the New Zealand
Department of Conservation in preserving and
protecting a unique ecosystem. The New Zealand
Brushtail Possum is a non-native, invasive animal found
in the country’s wild landscapes. They cause such
harm to native life, that conservation programmes are
essential. Just as fall turns to winter, Perino plays a
natural part in the cycle of conservation.
NZ Brushtail Possum: - Responsible for the destruction of native birds
and wildlife
- Estimated to exceed 30 million in number
- Consume 21,000 tonnes of native vegetation per day.
nzfurcouncil.org.nz/conservation/
doc.govt.nz/nature/pests-and-threats/
perinoyarns.com/conservation/
INTERNATIONAL
BRANDS ALREADY
USING PERINO IN
THEIR GARMENTS
INCLUDE:
Hermes-Paris, Elka, Kapua, MerinoMink,
Noble Wilde, Lothlorian Knitwear,
Barkers, Nativeworld, Koru Knitwear,
MKM Originals and Untouched World.
PERINO CIRRUS
PERINO NIMBUS
The highest floating cloud.
A cloud filled with promise.
A premium and heavenly yarn
A diversifiable yarn for top-end
for serene high-end garments.
luxury and warmth.
40% Cashmere
65% Fine Merino
40% Brushtail Possum Down
25% Brushtail Possum Down
20% Mulberry Silk
10% Mulberry Silk
Available in 28/2Nm, 36/2Nm.
Available in 18/2Nm, 28/2Nm, 36/2Nm.
PERINO CUMULUS
PERINO STRATUS
The quintessential cloud.
A wide-spread cloud.
The original Perino blend
An everyday yarn
for a true distinctive texture.
for accessible opulence.
50% Fine Merino
70% Fine Merino
40% Brushtail Possum
20% Brushtail Possum
10% Nylon
10% Nylon
Available in 18/2Nm.
Available in 28/2Nm.
FALL WINTER 2016/17
Inspired by international colour trends, the Perino palette is a
spectrum of Forest, Wild, Smoke and Ice. From earthy greens
to soil-rich browns; burnt oranges to berry reds; cloudy-sky
greys to glacier blues.
CONTACT
For more information contact:
Jimad Khan
Marketing Manager
jimad.khan@woolyarns.co.nz
(+64) 4 920 5327
Andy May
International Sales Manager
andy.may@woolyarns.co.nz
(+64) 4 920 5326
IMAGES
Perino images can be downloaded
at perinoyarns.com/mediakit
PHILOSOPHY
The Yarn
Woolyarns is an innovative New Zealand
New Zealand Brushtail Possum fibre was
yarn company. As yarn engineers, we
introduced to the company in 1992, after
bring precision, passion and creativity to
which Woolyarns began commercially
our work. We love to discover. We apply
spinning merino/possum yarn.
what we know to address what we don’t.
As pioneers, we continually developed
We relentlessly test the boundaries and
and innovated the product, and in 2010
push our thinking to consistently deliver
created the new version of Perino yarn
products that will excite and inspire you.
called Perino Cirrus. Cashmere replaced
the Merino content and a dehaired
HISTORY
Brushtail Possum Down was introduced
along with high quality mulberry silk.
The Company
Woolyarns yarn manufacturing spans
Attributes
over a century. Born into the woolen
New Zealand Brushtail Possum fibre
industry in Yorkshire, Colin Wood began
offers a range of unique attributes:
an apprenticeship in 1920, and moved
- Soft-touch
to New Zealand in 1939. Five years later
- Lightweight
he began his own wool-spinning factory
- Low-pilling
that would later become Woolyarns.
- Breathable
From 1965 Colin and son Peter became
- Anti-odour
known for producing yarns to customer
- High performing.
specifications. Since then the company
has expanded internationally, introducing
new blends and product offerings.
PORTFOLIO
Woolyarns produce other apparel
yarns using noble fibres. Our portfolio
of bespoke luxury yarn brands include
custom-made yarns for a variety of
industries including knitwear, apparel,
hosiery, carpet and hand knitting.
MEDIA RELEASE
July 2015
PERINO – A WORLD OF FIRSTS
Perino is a first in cashmere, merino and silk yarn blends with New Zealand Brushtail
Possum. This pure downy undercoat fibre has a unique hollow-core offering a world
of firsts to the fashion industry. So soft, it floats like mist along the body’s horizon.
So light, it creates volume without the weight. So warm, designers can be minimal
with maximum impact. Like a hazy silhouette at sunrise, garments have a distinctive
halo-like layer that look as heavenly as they feel.
Although the latest blends are new to the market, the New Zealand Brushtail Possum
yarn has already made its way into the international realm with Hermes-Paris featuring
a Perino garment in their ready to wear women’s collection. Designer Kate Mischler
is an advocate of the yarn, and uses Perino as the point of difference in her bespoke
knitwear brand, Elka.
Perino is available in a range of four blends: Cirrus, Nimbus, Cumulus and Stratus.
It is no coincidence that these blends are named after clouds. The range includes a
premium blend of cashmere-silk, a luxuriously-warm blend of merino-silk, an original
full-textured blend, and an everyday blend for accessible opulence. This Fall Winter
2016/17 range is available in 59 colours of Forest, Wild, Smoke and Ice, aligning itself
with the international upcoming trends.
Perino is an innovation by New Zealand yarn company Woolyarns. Developed
in 1992, Perino has played a part in New Zealand conservation by productively using
the fibre of non-native New Zealand Brushtail Possum. Since 2010, the range has
grown from merino yarn blends to introduce cashmere and silk, and this more refined
Brushtail Possum Down. No doubt, Perino is a world of firsts that won’t be your last.
CONTACT US
enquiries@perinoyarns.com
(+64) 4 920 5301
Download your digital media kit, including campaign
and product images, at perinoyarns.com/mediakit
Woolyarns Limited
25-27 Eastern Hutt Road
Follow Perino on Pinterest, Facebook and Instagram
PO BOX 35-020, Lower Hutt
for the latest news.
New Zealand
www.perinoyarns.com