(6) 1-Hour Shows Saturday/Sunday
Transcription
(6) 1-Hour Shows Saturday/Sunday
with Over 200 Hours of Programming! A Large Inventory Including: o o o o o o o o Presenting Sponsorships On Track Banners at Over 400 Events Opening and Closing Billboards In-Show Feature Entitlements :30 Second TV Commercials :30 Second In-Show Product Features On-Board Camera Sponsorships Winner Circle Hats 20 DIFFERENT STATES OVER 245 EVENTS OVER 40 HOURS OF TV PROGRAMMING! Media Package: o o o o o o Event Entitlement Naming Rights :30 second in-show feature each show (20 plus 1 re-air = 40 minimum) :05 Billboards Brought-to-you-by (20 plus 1 re-air = 40 minimum) On-board camera in each show (20 plus 1 re-air = 40 minimum) Inflatable positioned for in focus exposure Event display space for on-site activation, banners, VIP Tickets, hospitality upon request, etc. at all events By The Numbers: o o o o 245 Total Events/20 States and Canada Approximately 950,000 Total Attendance Average 4,500 Attendees Per Event Largest Attendance 20,000 (Evansville, Goshen, and Indiana) Program Activation: For up to date scheduling information, ticket requests, or any other questions, please feel free to contact… Richard Gunn Event Activation Manager Lucas Oil Products (800) 342-2512 richard.gunn@lucasoil.com 20 1 0 E V E N T S C H E D U L E Pro-National Touring Schedule 7/2 7/4 7/10-11 7/17-18 7/19 7/23 7/24 7/25 7/31 8/1 8/5 8/8-9 8/14 -15 8/15 8/17 8/21-22 8/28 8/29 9/4 9/12 9/19 Lincoln County Fairgrounds - Stanford, KY Shippensburg County Fairgrounds - Shippensburg, PA Super Clean America's Pull Marshall - Henry, IL Stephenson County Fairgrounds - Freeport, IL Putnam County Fairgrounds - Greencastle, IN Summer Heat Elkhart County Fairgrounds - Goshen, IN General Tire Vanderburgh County Fair Truck & Tractor Pull - Evansville, IN Southeast Illinois Summer Heat Presented By E3 Sparkplugs - Fairfield, IL R&L Carriers Show-Me Show-Down - Macon, MO R&L Carriers Show-Me Show-Down - Macon, MO Cattaraugus County Fairgrounds - Little Valley, NY Indy Super Pull Indiana State Fairgrounds - Indianapolis, IN Hillsboro Fireman's Charity Pull Hillsboro Fireman's Park - Hillsboro, WI Buck Motorsports Park - Lancaster, PA Washington County Fairgrounds - Washington, PA Jim Beam America's Fair Erie County Fairgrounds - Hamburg, NY Scheid Diesel Extravaganza Wabash County Fairgrounds - Terre Haute, IN Smoke over the Water Presented By General Tire - Carlyle, IL Indiana County Fairgrounds - Indiana, PA Diamond Nationals Lucas Oil Truck & Tractor Pull - Wheatland, MO Greene County Fairgrounds - Waynesburg, PA 15 One-hour Shows on SPEED with 1 Guaranteed Re-air Media Package: o o o o o o Event Entitlement Naming Rights :30 second in-show feature each show (15 plus 1 re-air = 30 minimum) :05 Billboards Brought-to-you-by (15 plus 1 re-air = 30 minimum) On-board camera in each show (15 plus 1 re-air = 30 minimum) Inflatable positioned for in focus exposure Event display space for on-site activation, banners, VIP Tickets, hospitality upon request, etc. at all events By The Numbers: o o o 41 Total Events Average 5,000 Attendees Per Event Approximately 205,000 Total Attendance Program Activation: For up to date scheduling information, ticket requests, or any other questions, please feel free to contact… Richard Gunn Event Activation Manager Lucas Oil Products (800) 342-2512 richard.gunn@lucasoil.com S C H E D U L E E V E N T 20 1 0 February 1-3 February 4-5 February 6 March 6 March 7 March 27 April 23 April 24 May 1 May 14 May 15 May 21 May 22 May 28 & 29 May 30 East Bay Raceway Park - Gibsonton, FL - $5,000 to win East Bay Raceway Park - Gibsonton, FL - $10,000 to win East Bay Raceway Park - Gibsonton, FL - $12,000 to win - TV Volunteer Speedway - Bulls Gap, TN - $10,000 to win Cherokee Speedway - Gaffney, SC - $10,000 to win Brownstown Speedway - Brownstown, IN - $10,000 to win Bedford Speedway - Bedford, PA - $10,000 to win Hagerstown Speedway - Hagerstown, MD - $10,000 to win Paducah International Raceway - Paducah, KY - $10,000 to win - TV Beckley Motor Speedway - Mount Hope, WV - $10,000 to win Wythe Raceway - Wytheville, VA - $10,000 to win 34 Raceway - Burlington, IA - $10,000 to win LaSalle Speedway - LaSalle, IL - $10,000 to win Lucas Oil Speedway - Wheatland, MO - $30,000 to win - TV Tri-City Speedway - Pontoon Beach, IL - $10,000 to win S C H E D U L E E V E N T 20 1 0 June 4 Tazewell Speedway - Tazewell, TN - $10,000 to win June 5 Florence Speedway - Union, KY - $10,000 to win June 18 Cleveland Speedway - Cleveland, TN - $10,000 to win June 19 Volunteer Speedway - Bulls Gap, TN - $10,000 to win - TV July 3 Muskingum Co. Speedway - Zanesville, OH - $10,000 to win July 4 Portsmouth Raceway Park - Portsmouth, OH - $10,000 to win July 9 & 10 Columbus Speedway - Columbus, MS - $20,000 to win - TV July 16 Tri-City Speedway - Pontoon Beach, IL - $10,000 to win - TV July 17 Lucas Oil Speedway - Wheatland, MO - $10,000 to win July 27 Fonda Speedway - Fonda, NY - $10,000 to win July 29 Utica Rome Speedway - Vernon, NY - $10,000 to win July 31 Hagerstown Speedway - Hagerstown, MD - $10,000 to win August 13 & 14 Florence Speedway - Union, KY - $50,000 to win - TV August 20 & 21 Batesville Motor Speedway - Batesville, AR - $40,000 to win - TV August 27 Lawrenceburg Speedway - Lawrenceburg, IN - $10,000 to win - TV August 28 Bluegrass Speedway - Bardstown, KY - $10,000 to win September 4 Portsmouth Raceway Park - Portsmouth, OH - $10,000 to win - TV September 18 Virginia Motor Speedway - Saluda, VA - $15,000 to win September 24 & 25, Brownstown Speedway - Brownstown, IN – $20,000 to win - TV October 8 Talladega Short Track - Talladega, AL - $10,000 to win - TV October 9 Dixie Speedway - Woodstock, GA - $10,000 to win - TV October 10 Rome Speedway - Rome, GA - $10,000 to win 13 Half-hour Shows on SPEED with 1 Guaranteed Re-air Media Package: o o o o o o Event Entitlement Naming Rights :30 second in-show feature each show (13 plus 1 re-air = 26 minimum) :05 Billboards Brought-to-you-by (13 plus 1 re-air = 26 minimum) On-board camera in each show (13 plus 1 re-air = 26 minimum) Inflatable positioned for in focus exposure Event display space for on-site activation, banners, VIP Tickets, hospitality upon request, etc. at all events By The Numbers: o o o o 46 Total Events Average 3,000 Attendees Per Event Largest Attendance 7,500 - San Diego 138,000 Total Attendees Program Activation: For up to date scheduling information, ticket requests, or any other questions, please feel free to contact… Richard Gunn Event Activation Manager Lucas Oil Products (800) 342-2512 richard.gunn@lucasoil.com S C H E D U L E E V E N T 20 1 0 National 4/24-26 6/19-21 7/17-19 7/24-26 8/7-9 9/18-20 11/19-22 Divison 1 4/24-26 6/19-21 7/17-19 7/24-26 8/7-9 9/18-20 11/19-22 Division 2 6/20-21 8/7-9 11/19-22 Division 3 6/20-21 7/17-19 7/24-26 9/12-13 11/19-22 27TH Annual Lakefest - Chandler, AZ IHBA Super Nationals - Chowchilla, CA 25TH Annual Augusta Southern Nationals – Augusta, GA Lucas Oil Oak Hollow Boat Drags - High Point, NC Marble Falls - Marble Falls, TX San Diego Bayfair - San Diego, CA 27TH World Finals - Chandler, AZ 27TH Annual Lakefest - Chandler, AZ IHBA Super Nationals - Chowchilla, CA 25TH Annual Augusta Southern Nationals - Augusta, GA Lucas Oil Oak Hollow Boat Drags - High Point, NC Marble Falls - Marble Falls, TX San Diego Bayfair - San Diego, CA 27TH World Finals - Chandler, AZ Creve Coeur - St. Louis, MO Marble Falls - Marble Falls, TX 27TH World Finals - Chandler, AZ Creve Coeur - St. Louis, MO 25TH Annual Augusta Southern Nationals – Augusta, GA Lucas Oil Oak Hollow Boat Drags - High Point, NC New Athens - New Athens, IL 27TH World Finals - Chandler, AZ STRONGEST Television Package: NBC – Live! Saturday 2-Hour Show - Challenge Cup SPEED Channel – (33) 1-Hour Shows Saturday/Sunday Guaranteed 1 re-air for a total of 66 hours VERSUS – (6) 1-Hour Shows Saturday/Sunday Guaranteed 1 re-air for a total of 12 hours Mav-TV – (10) 1-Hour Shows Saturday/Sunday Guaranteed 1 re-air for a total of 20 hours w/International Distribution Media Package: o o o o o o Event Entitlement Naming Rights :30 second in-show feature each show (49 plus 1 re-air = 98 minimum) :05 Billboards Brought-to-you-by (49 plus 1 re-air = 98 minimum) On-board camera in each show (49 plus 1 re-air = 98 minimum) Inflatable positioned for in focus exposure Event display space for on-site activation, banners, VIP Tickets, hospitality upon request, etc. at all events By The Numbers: o o o 8 Total Events Average 15,000 Attendees Per Event 120,000 Total Attendees Program Activation: For up to date scheduling information, ticket requests, or any other questions, please feel free to contact… Richard Gunn Event Activation Manager Lucas Oil Products (800) 342-2512 richard.gunn@lucasoil.com S C H E D U L E E V E N T 20 1 0 3/6 & 7 4/10 & 11 5/22 & 23 6/26 & 27 8/7 & 8 9/18 & 19 10/23 & 24 12/11 & -12 Lake Elsinore Motorsports Complex (Lake Elsinore,CA) Speedworld (Surprise, AZ.) Primm Motorsports Complex (Primm, NV.) Miller Motorsports Park (Tooele, UT.) Lake Elsinore Motorsports Complex (Lake Elsinore, CA.) Speedworld (Surprise, AZ.) Primm Motorsports Complex (Primm, NV.) Firebird Raceway – (Phoenix, AZ) As the new era of professional motocross in America continues to take shape, a large piece of the puzzle was revealed when Lucas Oil announced it will serve as the AMA Pro Motocross Championship title sponsor for the next three years. This announcement comes on the heels of the groundbreaking marketing and media partnership formed between MX Sports and Alli, the Alliance of Action Sports, around what will now be known as the Lucas Oil AMA Motocross Championship. By The Numbers: o o o 12 Total Events Televised on NBC and SPEED Average 15,000 Attendees Per Event Approximately 180,000 Total Attendance E V E N T S C H E D U L E LIVE 20 1 0 5/23 5/30 6/6 6/13 6/27 7/4 7/18 7/25 8/15 8/22 8/29 9/5 Glen Helen Raceway - San Bernardino, CA Hangtown Motocross Classic - Sacramento, CA Freestone Raceway - Wortham, TX High Point Raceway - Mt. Morris, PA Thunder Valley Motocross - Lakewood, CO Red Bud - Buchanan, MI Spring Creek Motocross – Millville, MN Washougal MX Park - Washougal, WA Unadilla - New Berlin, NY Budds Creek Motocross- Mechanicsville , MD Moto-X338 - Southwick, MA Steel City Raceway - Delmont, PA Top riders from each category of motorcycle racing will go head-to-head in what is known as the “toughest racing on two wheels.” This popular indoor version of motorcycle off-road racing has become well known all over. EnduroCross tracks incorporate various elements of Off-Road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole, even a few special obstacles. By The Numbers: o o o 7 Total Events Televised on VERSUS Average 7,500 Attendees Per Event Approximately 52,500 Total Attendance S C H E D U L E E V E N T 20 1 0 7/25 8/15 9/12 10/3 10/24 11/21 Orleans Arena - Las Vegas, NV Lazy E Arena - Guthrie, OK Florence Civic Center - Florence, SC Value City Arena - Columbus, OH National Western Complex - Denver, CO Orleans Arena - Las Vegas, NV January 12 – 16, 2010 Tulsa, OK 2-hour delay program prime time Media Package: o o o o o o o o o Broadcast brought-to-you-by 1 On-board camera 4 Brought-to-you-by billboards In-Focus Banner on track Live Event Activation 30 days prior to event Logo seen on large national ad campaign… i.e.. National Speed Sport News Speed Freaks live radio shows features Web Hyperlink on Chili Bowls web site – 27,363,431 annual hits Reduced team sponsorships August 12-15, 2010 Knoxville, IA Media Package: o o o o Positioned as 3rd level presenting sponsor Brought-to-you-by billboards Multiple In-focus banners on track Logo seen on large national ad campaign The landscape for the Sprint Car racing world underwent a dramatic change for the better in 2009, as Lucas Oil Products and K&N Filters joined forces with the American Sprint Car Series. The newly formed series featured the nation's most competitive Sprint Car racing circuit, with the teams vying for greatly enhanced purses. A point fund of $250,000 will be in place for the 2009 season for the Lucas Oil ASCS Sprint Car Dirt Series presented by K&N Filters, with each individual event including a $6,000 winner's share and $500 to start the "A" Main event along with $200 for "B" Main non-transfers. By The Numbers: o o o o o o 30 National Event 4,000 Attendees Per Event Approximately 120,000 Total Attendance 160 Regional Events 1,500 Attendees Per Event Approximately 240,000 Total Attendance S C H E D U L E E V E N T 20 1 0 3/20-21 3/27-28 4/18 5/1 5/8-9 5/23-24 6/5 6/5 6/5 6/5 Devil’s Bowl Speedway - Mesquite, TX State Fair Speedway - Oklahoma City, OK I-30 Speedway - Little Rock, AR Tri-City Speedway - Granite City, IL Volunteer Speedway - Bulls Gap, TN Jetmore Motorplex - Jetmore, KS 67 Speedway - Texarkana, AR I-30 Speedway - Little Rock, AR Creek County Speedway - Sapulpa, OK Lake Devil’s Bowl Speedway - Mesquite, TX Career Highlights: o o o o Winner of three Full Throttle Series event titles (as of 10.5.09) 2009 Chase for the Championship Contender Reset career best Miles-Per-Hour 330.47 mph at the Auto Club NHRA Finals in the fourth round of qualifying at Pomona, Ca - 2008 Winner of four Lucas Oil Drag Racing series National Event titles: Summitracing.com Nationals (Las Vegas, NV), Fram-Autolite Nationals (Sonoma, CA), Lucas Oil Nationals (Brainerd, MN), and Lucas Oil Nationals (Reading, PA) Youngest professional driver on the NHRA Top Fuel circuit Available Inventory or Sample Campaign o o o o Primary and secondary logo placement on Shawn Langdon Top Fuel Dragster available Secondary logo placement on Morgan Lucas GEICO Top Fuel Dragster available Presenting sponsor for VIP Hospitality at all events Custom tailored package to include both Top Fuel Dragsters and ad campaigns Program Activation: For up to date scheduling information, ticket requests, or any other questions, please feel free to contact… Kristene Hayden Morgan Lucas Racing (317) 858-1333 kristene@morganlucasracing.com S C H E D U L E E V E N T 20 1 0 2/5-8 2/20-22 3/ 12-15 3/27-29 4/2-5 4/16-19 5/1-3 5/15-17 5/29-31 6/4-7 6/11-14 6/25-28 7/10-12 7/17-19 7/24-26 8/13-16 8/20-23 9/2-7 9/17-20 9/24-27 10/ 2-4 10/9-11 10/29-11/1 11/12-15 Kragen O’Reilly NHRA Winternationals - Pomona, CA Lucas Oil Slick Mist NHRA Nationals - Phoenix, AZ ACDelco NHRA Gatornationals - Gainesville, FL O’Reilly NHRA Spring Nationals - Houston, TX SummitRacing.com NHRA Nationals - Las Vegas, NB Summit Racing Equipment NHRA Southern Nationals - Atlanta, GA O’Reilly NHRA Midwest Nationals - Madison, IL NHRA Thunder Valley Nationals - Bristol, TN O’Reilly NHRA Summer Nationals - Topeka, KS United Association Route 66 NHRA Nationals - Chicago, IL United Association NHRA SuperNationals - Englishtown, NJ Summit Racing Equipment NHRA Nationals - Norwalk, OH Mopar Mile-High NHRA Nationals - Denver, CO NHRA Northwest Nationals - Seattle, WA Fram Autolite NHRA Nationals - Sonoma, CA Lucas Oil NHRA Nationals - Brainerd, MN Toyo Tires NHRA Nationals - Reading, PA Mac Tools U.S. Nationals Indianapolis, IN NHRA Carolinas Nationals - Concord, NC O’Reilly Super Start Batteries NHRA Fall Nationals - Dallas, TX O’Reilly NHRA Mid-South Nationals - Memphis, TN Virginia NHRA Nationals - Richmond, VA NHRA Las Vegas Nationals - Las Vegas, NV Automobile Club of Southern California NHRA Finals - Pomona, CA Media Package o o o o Plane wrapped with decal up to one half plane share Decal/patch worn on pilot fire suit Media mentions, on ads, promos and pilot interviews on NBC, CBS, ABC, and Fox local market news Logo placement on hero cards, posters and transport trailer By The Numbers: o o 21 Total Air-Shows Approximately 10,000,000 Total Attendance S C H E D U L E E V E N T 20 1 0 4/4-5 4/18 5/1-3 5/29-31 6/5-7 6/20-21 7/3-5 7/10-12 7/25-26 8/22-23 8/29-30 9/4-7 9/12-13 9/20 10/9-11 10/17-18 11/6-8 Tuscaloosa Regional Airport Air Show - Tuscaloosa, AL Thunder Over Louisville - Louisville, KY N’awlins Air Show - NAS JRB New Orleans, LA Southern Wisconsin Air Fest - Janesville, WI Indianapolis Air Show - Indianapolis, IN Quad Cities Air Show - Davenport, IA Dubuque Air Show and Fireworks - Dubuque, IA Prairie Air Show - Peoria, IL Sioux Falls Air Show - Sioux Falls, SD Selfridge ANGB Air Show - Selfridge ANGB Waterloo Aviation Expo and Airshow - Waterloo, ON Canadian International Air Show - Toronto, Ont Nova Scotia International Air Show - Yarmouth, Nova Scotia Navy Blue Angels Jet Team - Ocean City Beachfront, NJ Fleet Week - San Francisco, CA Edwards AFB Open House and Air Show - Edwards AFB, CA Jacksonville Air Show - Jacksonville, FL Beginning in 2008 the Indianapolis Colts will be calling Lucas Oil Stadium home. The state-ofthe-art facility is a seven-level multi-use building with a retractable roof that seats 63,000 for NFL events and 70,000 or more for NCAA, concerts and other special events. With the winning history of the Colts and Lucas Oil Products the possibilities are infinite and the excitement is definite! The stadium will host the Super Bowl in 2012! By The Numbers: o o o o 8 Home Football Games 63,000 Attendees Per Event Approximately 504,000 Total Attendance Plus additional attendance of 500,000 for other special events held on site 2009-2010 Event Schedule Date Opponent Event Site September 13 Jacksonville Jaguars Lucas Oil Stadium September 21 Miami Dolphins Away September 27 Arizona Cardinals Away October 4 Seattle Seahawks Lucas Oil Stadium October 11 Tennessee Titans Away October 25 St. Louis Rams Away November 1 San Francisco 49ers Lucas Oil Stadium November 8 Houston Texans Lucas Oil Stadium November 15 New England Patriots Lucas Oil Stadium November 22 Baltimore Ravens Away November 29 Houston Texans Away December 6 Tennessee Titans Lucas Oil Stadium December 13 Denver Broncos Lucas Oil Stadium December 17 Jacksonville Jaguars Away December 27 NY Jets Lucas Oil Stadium January 3 Buffalo Bills Away By The Numbers: o “The Diamond of Dirt Tracks” Lucas Oil Speedway is 3/8 mile semi banked dirt/clay oval track. With Musco lighting that assures the best lit 3/8 mile dirt track in the Nation. And a BOSE Stadium Sound System that insures not only that the fans get to see the action, but hear it as well. Huge permanent HD Jumbotron Screen and Scoring pylons in Turn 3 that keep fans updated on racing action. In between races the Jumbotron gives us a unique advertising avenue for track sponsors. o o o o o 8 National Events 5,000 Attendees Per Event Approximately 40,000 Total Attendance 12 Weekly Regional Events 1,500 Attendees Per Event Approximately 18,000 Total Attendance Located in Blythe, California this Quarter mile “D” shaped asphalt racetrack opened in 2002 and has since hosted events for these racing divisions; Late Models, Modifieds, Legends, Speed Trucks, Factory Stocks, Sportsmen, and Demolition Derbies By The Numbers: o o o Blue Grass Festival - 45,000 per Day County Fair - 10,000 per Week 4th of July Fireworks – 6,000 o o o Print Media Broadcast Media Internet Media Media Package: o o o Front Cover Opportunity 1 Full page ad each issue (4 total) 2 Full page article set aside for product news/articles By The Numbers: All High Definition Programming! Lucas Oil Pro Pulling League - 10 Original Episodes with at least 1 guaranteed repeat Lucas Oil Off Road Racing - 33 Original Episodes with at least 1 guaranteed repeat Lucas Oil Drag Boat Series - 13 Original Episodes with at least 1 guaranteed repeat Lucas Oil Late Model Dirt Series - 15 Original Episodes with at least 1 guaranteed repeat Lucas Oil Motorsports Hour - Covers the best racing from... Lucas Oil Off Road, Lucas Oil Late Model Dirt Series, Lucas Oil ASCS, The Mint 400, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, and the Endurocross series. 34 Original Episodes with at least 1 guaranteed repeat Lucas Oil Motorsports Hour - Covers the best racing from... Lucas Oil Off Road, Lucas Oil Late Model Dirt Series, Lucas Oil ASCS, The Mint 400, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, and the Endurocross series. 34 Original Episodes with at least 1 guaranteed repeat Lucas Oil AMA Motocross Championship Series Covering the AMA Motocross Outdoor series 250 and 450 classes... 3 Race days on NBC 9 Race days on SPEED SPECIAL EVENTS / LIVE Chili Bowl on SPEED Knoxville Nationals on SPEED Knoxville Late Model Nationals on SPEED Diamond Nationals on SPEED OVER 8 OF THE HOTTEST MOTORSPORTS SERIES! OVER 60HOURS OF TV PROGRAMMING! Media Package: o o o o Event Entitlement Naming Rights :30 second in-show feature each show (34 plus 1 re-air = 68 minimum) :05 Billboards Brought-to-you-by (34 plus 1 re-air = 68 minimum) :15 - :30-second features – i.e. “Instant Replay” (34 plus 1 re-air = 68 minimum) Media Package: o o o “Presenting Sponsor”..i.e. “Lucas Oil Motorsports Hour Unleashed presented by…” (34) 1-hour Motorsports Hour Unleashed shows prime per week as seen on VERSUS with 1 re-air “Brought-to-you by” billboards per show o o o o o o o o o Available in over 70 markets across the U.S., the U.K., Canada and Australia 24/7 Programming targets males 18 – 54 Sports and Sports analysis Gaming and gadgets Comedy and movies Women and relationships Health and fitness Finances Boasts one of the largest original HD libraries in the industry • ESPN2 is a differentiated 24-hour sports network that features more than 4,100 hours a year of live and/or original sports programming, complementing and extending the ESPN viewing experience • Over 98% of all ESPN subscribers also receive ESPN2 Source: Nielsen People Meter Sample December 2003 • At the end of 2003 ESPN2's estimated coverage was 87.4 million households (81% of U.S. TV households) Source: Nielsen People Meter Sample December 2003 • ESPN2 attained its largest total day audience ever in 2002, averaging nearly 200,000 household impressions! It also achieved the largest prime time audience ever, averaging over 385,000 house hold impressions! Source: Nielsen Media Research, M-Su 6a-6a 12/31/01-12/29/02, 197,588 HH Impressions SPEED, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in nearly 70 million homes in North America, SPEED is among the fastest growing sports cable networks in the country and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services. o o o o Speed Channel Attracts an upscale, predominately male audience with an average annual Household Income of $60,885 Source: MRI Spring 2003 Speed Channel provides the most extensive inventory of programming related to NASCAR, giving local advertisers the opportunity to align with the powerful NASCAR brand Targets motorcycle enthusiasts with over 100 sanctioned motorcycle racing events and a weekly program dedicated exclusively to motorcycle news, events, racing highlights, product and technology segments, road tests, and lifestyle programming Speed Channel provides a powerful platform to reach the consumers who spend over $700 billion per year on automotive and automotive after-market Source: National Automobile Dealers Association VERSUS is the center of competition, and the only cable network celebrating competition in all its forms. The network provides an anytime destination for people to satisfy their primal need for competition with in-depth coverage of exclusive live events and original programming including the NHL, America's Cup, Field Sports, Professional Bull Riders (PBR), The Tour de France, Mountain West Conference College Football and more. VERSUS is a movement to protect the ideals and tradition of pure sport and Competition, giving it a voice and home on TV. The Competition is on. VERSUS. The following programming is being distributed in France, UK, Germany, Greece, Italy, Russia and Turkey: • • • • Lucas Oil Drag Boat Series (13 episodes @ 30 minute format) Lucas Oil Off Road Series (30 episodes @ 60 minute format) Lucas Oil Endurocross (7 episodes @ 60 minute format) Lucas Oil On The Edge (26 episodes @ 30 minute format) o o o o o Lucas Oil Products – over 500,000 unique users annually (accessible thru Team Lucas link) Lucas Oil TV – New web site featuring all our forms of motorsports via video streaming, highlight clips, and all our Lucas Oil Productions archives Web banner placement and design Logo placement with direct link to your site Web blasts ProPulling.com LucasOilSpeedway.com Average of 140,000 Unique visitors per year Average of 1,100,000 Pages viewed per year Average of 84,000 Unique visitors per year Average of 455,000 Pages viewed per year LucasOil.com Average of 624,000 Unique visitors per year Average of 3,000,000 Pages viewed per year LucasOilModifieds.com Average of 9,000 Unique visitors per year Average of 114,000 Pages viewed per year LucasOilOffRoad.com Average 170,000 Unique visitors per year Average of 1,100,000 Pages viewed per year I-10Speedway.com Average of 17,000 Unique visitors per year Average of 92,000 Pages viewed per year Team Lucas Welcomes You! To the most comprehensive grassroots race marketing strategy available.