the WorkBoat media kit

Anchor-handling tug/supply boat
Crewboat
Crew/Supply Boat
Drillship
Hydrographic Survey Boat
Liftboat
Platform
Supply Vessel
Seismic Boat
Supply Boat
Utility Boat
Line Handling Boat
Harbor Tug
Inland Tug
Integrated Tug Barge
Ocean Tug
Tractor Tug
Towboat
Pushboat
Coastal Barge
Ocean Barge
Inland Barge
Charter Boat
Cruise Vessel
Dinner Boat
Dinner-Cruise Vessel
Excursion Boat
Fast Ferry
Car Ferry
Car-Passenger Ferry
Gaming Vessel
Construction and
Maintenance Vessel
Fireboat
Pilot Boat
Police Boat
Pollution
Control Boat
Search and Rescue Boat
Utility Boat
Sightseeing Boat
Water Taxi
Whale Watching Boat
Buoy Tender
Dredge
Motor Life Boat
Patrol Boat
Survey Boat
Utility Boat
Ice Breaker
Commercial Dive Boat
Standby-Rescue Boat
Salvage Vessel
Oil Spill Response Vessel (OSRV)
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Editor'sWatch
Some hope in
tough times
Y
ou’re all probably aware that the oil price drop and
the turmoil in the coal market have effected several
parts of the workboat industry.
Gulf Coast shipyards, for one, have definitely been
feeling the pinch from the sluggish energy sector. And the
coal market has seen plant closings and conversions, coal
company bankruptcies, lower export demand and tough
federal environmental regulations.
Coal as a power source is not going away completely,
but its growth prospects are dim. As for the future, one
operator said, “if we build fewer coal barges or scrap more
barges, demand and supply will come back into balance.”
As Ken Hocke has reported, some shipyards that had
record backlogs of offshore service vessels just two years
ago have seen order books dry up, as OSV operators stack
David Krapf, Editor in Chief
boats in canals, bayous and tributaries all around southeast
Louisiana.
Sure, it’s a tough time to be a shipyard owner in the Gulf, but as in past down cycles, some “improvise, adapt and overcome,” said Joseph Rodriguez, president, Rodriguez Shipbuilding, Bayou
La Batre, Ala.
One of those yards is A&B Industries. A&B has always built inland towboats, and that’s what
has got them through this down cycle.
Another yard that is surviving is Conrad Industries. The company has seen a softer repair market
and a decrease in its backlog compared to last year, but the shipyard is working on several interesting newbuild projects. Its Orange, Texas, yard is building a 232'×48'8"×15'8" dedicated LNG bunker
barge — the first in North America.
Another project involves the construction of an articulated tug/barge unit. It will be made up of a
399'×74'×30', 80,000-bbl. tank barge and a 120'×40'×18'6" ocean service tug. Both vessels are currently being built at Conrad’s yard in Amelia, La.
Other Gulf yards are also busy with an assortment of projects, as they show that it’s not all about
oil and gas.
❯❯ Studies show
dkrapf@divcom.com
that advertising
increases customer
awareness,
produces customer
loyalty and
builds a longterm competitive
advantage.
Fireboats • Annapolis Cruises • Safety
®
IN BUSINESS ON THE COASTAL AND INLAND WATERS
AUGUST 2015
YEARBOOK
is the
market
expert.
There is no better time than now and no better publication than WorkBoat to
get your business in front of prospective buyers. With more than 70 years of
experience, a seasoned staff and growing audience, advertising in WorkBoat
will give you the reach you need to maintain a competitive edge and maximize
your visibility. Offering solutions in print and online, WorkBoat has a customized
advertising package ready to deliver more customers to your business.
47,630
, much
Electronics • Government Boats • Austal USA
®
IN BUSINESS ON THE COASTAL AND INLAND WATERS
JULY 2015
Safety Drill
Five years after Deepwater Horizon, operators and
others say safety is the priority.
❯❯ The magazine, combined with the powerful
online engine WorkBoat.com, delivers a broad
reach into the workboat industry.
LNG Tugs • Diesel Directory • Waterjets
®
27,500
29,900
Fireboats • Annapolis Cruises • Safety
®
IN BUSINESS ON THE COASTAL AND INLAND WATERS
AUGUST 2015
YE ARBOO K
WorkBoat.com
members
WorkBoat
magazine
subscribers
WorkBoat e-news
subscribers
IN BUSINESS ON THE COASTAL AND INLAND WATERS
Safety Pays
Twenty-five years after OPA ‘90,
double hulls have paid off.
SEPTEMBER 2015
Magazine
Towboat Report • Signet Tugs • Electronics
®
IN BUSINESS ON THE COASTAL AND INLAND WATERS
WorkBoat magazine is the only industry publication dedicated
exclusively to the U.S. workboat market. With more than 27,500*
readers across the U.S., including the deepest penetration into the Gulf,
WorkBoat is well known as THE leading source of market information
for operators in the U.S.
JULY 2014
Bottom Dollar
Newbuild construction stays steady.
❯❯ WorkBoat readers are a powerful buying force, representing
$8.3 BILLION in purchasing power annually. 94.8% have taken
action as a result of reading an advertisement in WorkBoat*
Central - 2,660
S.D.
N.D.
Mo.
Iowa
Minn.
Ind.
Ohio
Mich.
Wis.
Neb.
Kan.
Ken.
No. Atlantic
Tenn.
Ark.
Okla.
4,080
Maine
N.H.
Vt.
Mass.
West
5,204
Mon.
Idaho
Wy.
Colo.
N.M.
Az.
Utah
Nev.
Alaska
Wash.
Ore.
Cal.
Hawaii
WorkBoat Subscribers
by region*
12,747
Texas
Fla.
By Primary Occupation
Vessel
Owner/Operator
55.8%
2,273
W.Va.
N.C.
S.C.
La.
By Primary vessel size
23.9 23.6
%
%
Independent
Professional 24.9%
8.4%
7.6%
3%
Offshore Drilling/
Mining Contractor
Ala.
Miss.
So. Atlantic
Del.
Ga. Md.
D.C.
Va.
Gulf Coast
R.I.
Conn.
N.Y.
N.J.
Penn.
25
%
❯❯ WorkBoat
readers value
the magazine as a
business resource 73% keep their
copies for future
reference
Number of Vessels
Owned or Operated
34.2
%
22.7 24.7
%
%
14.4
%
Government/
Education
Yard Owner/
Manager
6.6
%
Over 400’
201-400’
101-200’
51-100’
50’ & under
1–3
*WorkBoat BPA Statement, June 2015. WorkBoat magazine is audited by a 3rd party so you can be assured that each copy is going where we say it is. A copy of
the current audit statement is available on www.workboat.com. Unless otherwise footnoted, all data in this report is publisher’s own data.
7-10
26 or
more
Original editorial by our respected contributors and editors brings high quality,
authoritative information to WorkBoat.com for access 24/7
Dale DuPont
Dale DuPont has been a
correspondent for WorkBoat since
1998. She has worked at daily and
weekly newspapers in Texas,
Maryland, and
most recently
as a business
writer and
editor at The
Miami Herald,
covering the
cruise, marine
and other
industries. She and her husband once
owned a weekly newspaper in
Cooperstown, N.Y., across the alley
from the Baseball Hall of Fame. A
South Florida resident, she enjoys
sailing on Biscayne Bay, except in
hurricane season.
Capt. Max Hardberger
Max Hardberger is a maritime
attorney, flight instructor, writer, and
maritime repo man. He has been a
correspondent for WorkBoat since
1995. His memoir, “Seized: A Sea
Captain’s
Adventures
Battling
Scoundrels
and Pirates
While
Recovering
Stolen Ships in
the World’s
Most Troubled Waters”, was published
by Broadway Books in 2010. He’s
appeared on Fox, The Learning
Channel, National Public Radio and
the BBC, and has been the subject of
articles in Fairplay Magazine, the Los
Angeles Times, Men’s Journal, Esquire
(UK), and the London Sunday
Guardian.
❯❯
Kathy Bergren Smith
Kathy Bergren Smith has been a
correspondent with WorkBoat since
2002. She is also a writer and
photographer
for the Port of
Baltimore
magazine
covering
shipping and
port activities.
Smith, also a
noted
commercial and fine art photographer,
resides in Annapolis, Md.
Pamela Glass
Pamela Glass is the Washington, D.C.,
correspondent for WorkBoat. She
reports on the
decisions and
deliberations
of
congressional
committees
and federal
agencies that
affect the
maritime industry, including the Coast
Guard, U.S. Maritime Administration
and U.S. Army Corps of Engineers.
Prior to coming to WorkBoat, she
covered coastal, oceans and maritime
industry news for 15 years for
newspapers in coastal areas of
Massachusetts and Michigan for
Ottaway News Service, a division of
the Dow Jones Company. She began
her newspaper career at the New
Bedford (Mass.) Standard-Times. A
native of Massachusetts, she is a 1978
graduate of Wesleyan University
(Conn.). She currently resides in
Potomac, Md.
Kirk Moore
Associate Editor Kirk Moore was a
reporter for the Asbury Park Press for
over 30 years before
joining WorkBoat in 2015. He wrote
several award-winning stories on
marine, environmental, coastal and
military issues that helped drive
federal and
state
government
policy
changes. He
has also been
a field editor
for WorkBoat’s
sister
publication, National Fisherman, for
almost 25 years. Moore was awarded
the Online News Association 2011
Knight Award for Public Service for the
“Barnegat Bay Under Stress,” 2010
series that led to the New Jersey state
government’s restoration plan. He
lives in West Creek, N.J.
Ken Hocke
Ken Hocke has been the senior editor
of WorkBoat since 1999. He was the
associate editor of WorkBoat from
1997 to 1999. Prior to that, he was the
editor of
the Daily
Shipping
Guide, a
transportation
daily in New
Orleans. He
has also
written for
other publications, including The
Times-Picayune. He graduated from
Louisiana State University with an arts
and sciences degree, with a
concentration in English, in 1978.
Custom research projects with our customer base are now available.
Please contact your sales reps for more information.
David Krapf
David Krapf has been editor in chief of
WorkBoat, the nation’s leading trade
magazine for the inland and coastal
waterways industry, since 1999. He is
responsible for overseeing the
editorial direction of the publication.
Krapf has been
in the
publishing
industry since
1987,
beginning as a
reporter and
editor with
daily and
weekly newspapers in the Houston
area. He also was the editor of a
transportation industry daily in New
Orleans before joining WorkBoat as
contributing editor in 1992. He has
been covering the transportation
industry since 1989. He has a degree
in business administration from the
State University of New
York at Oswego,
and also studied
Total
journalism at
WorkBoat.com
the University
e-news subscribers
of Houston.
29,900
Total
WorkBoat.com
members
47,630
Online Opportunities & Pricing
Get results by connecting more than 47,630 highly qualified members of WorkBoat.com.
Site Display Advertising*
WorkBoat.com offers affordable campaigns for any budget, based on your specific
advertising strategy. We can connect you with commercial marine buyers eager to
learn about the latest products, services and equipment in the market.
Ad unit name Size (pixels) Max File Weight
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728w x 90h 300w x 250h 40K 40K $55/CPM Add $20/M, 5K minimum purchase
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Mid-Page Rectangle 300w x 250h
40K
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Geographic, Page, or Content-specific
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information to opt-in subscribers for free. Put your message directly in front of commercial
marine buyers with a display ad in the widely read, highly anticipated newsletter.
+ Frequency: 2x per Week + Circulation: 29,900 (as of August 2015)
eNews Advertising
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Cost per newsletter
Leaderboard
728w x 90h
40K
$500
12 issues $5,000
1
Medium Rectangle 300w x 250h 40K $350
12 issues: $3,500
2
3:1 Rectangle 300w x 100h 40K $250
12 issues: $2,500
2
45 words
N/A
$125
12 issues: $1,250
1
Text Advertisement
Frequency Discount
Positions
Sponsored Email
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communications about events and offerings. You provide text and a graphic. We’ll take care of the rest.
Opt-in membership: 30,000
Rates starting at $3,500. Ask your sales representative for pricing details.
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Looking for a unique way to advertie online? A floating ad or peel-down ad will get you noticed.
Floating Ad: $3,500/month or $1,000/week*
Peel-down Ad: $2,000/month
Additional Online Opportunities
For information on premium content sponsorships and/or other customized packages, contact a sales
representative on last page of this media kit.
*Rates increase for the month around the International WorkBoat Show.
Complement your traditional advertising with our custom Marketing Services.
-A
re you looking for quality content to drive sales? Use our industry experts to deliver custom content solutions.
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Diversified Marketing Services: delivering workboat customers through content, research and leads
Contact your sales representative for more information on our suite of Marketing Services available to our WorkBoat clients.
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Display Ad Configurations
Full page bleed size: 8 3/8" x 11 3/8". Keep live matter including text a
minimum of 3/16" from the trim edges of 8 1/8" x 10 7/8".
1/6
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Preferred Positions  Available at 15% above earned space rate.
Sizes and Dimensions (for live matter):
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VerticalHorizontal
(width x height) (width x height)
Full page
7" x 10" (non-bleed)
8 3/8" x 11 3/8" (full bleed)
2/3 Page
4 9/16" x 10"
7" x 6 ½"
1/2 Page
3 5/16" x 10"
7" x 4 7/8"
1/2 Page Island
1/3 Page
2/3 Page
(Vert.)
Full Page
4 ½" x 7"
2 3/16" x 10"
1/3 Page Square
7" x 3 ¼"
4 9/16" x 4 7/8"
1/4 Page
3 5/16" x 4 7/8"
1/6 Page
2 3/16" x 4 7/8"4 9/16" x 2 5/16"
1/4 Page
(Vert.)
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(Horiz.)
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be created in separate vector based program for optimum resolution.
• Adobe Acrobat PDF (v7.0 and higher)
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received by publisher by Ad Space Closing Date.
1/3 Page (Horiz.)
1/2 Page
(Island)
1/4 Page (Horiz.)
1/3
Page
(Vert.)
1/3 Page
(Square)
1/2 Page (Horiz.)
2016 ADVERTISING PLANNING CALENDAR
Issue
Special Vessel Highlights FeatureReport
Tradeshow
Advantage
January ‘16* Significant Significant
Coatings
Boats Boats
Important Dates
Ad Materials Publication
Closing Due
Date
Offshore Marine Service Association (OMSA) Quarterly Meeting - Jan. 22-23, 2016, New Orleans, LA
Fish Canada WorkBoat Canada - Jan. 22-23, 2016, Moncton, NB
Nov. 13 Nov. 20
Dec. 18
Mississippi Valley Trade & Transport Council
(MVTTC) -Feb 3-5, 2016, New Orleans, LA
Maritrends - Jan. 23-26, 2016, Washington, DC
Dec. 11 Dec. 18
Jan. 20
Jan. 22 Jan. 29
Feb. 26
Feb. 19 Feb. 26
March 26
March 18 March 25
April 22
April 15 April 22
May 20
February Passenger
Excursion Communications
Vessels Vessels
March* Diesel Engines Construction Doors & Hatches Survey
April
WorkBoat
Managing Yard WorkBoat Maintenance & Repair Conference and Expo -
Maintenance
Waste
April 12-14, 2016, New Orleans, LA
and Repair
OMSA - April 2016, New Orleans, LA
Conference
American Waterways Operators Spring Con. - Apr. 18-21, 2016, DC
& Expo
May
Offshore
Offshore
Fire Fighting
Offshore Technology Conference - May 2-5, 2016, Houston, TX
Update ServiceEquipment Vigor Seattle Maritime Festival - May 1, 2016, Seattle, WA
Vessels
Inland Marine Expo - May 10-12, 2016, St Louis, MO
Commercial Marine Expo - April 27-28, 2016, New Bedford, MA
June Yearbook
RIBs
Fendering
SeaWork - June 14-16, 2016, Southampton, UK
International Tug & Salvage - May 23-27, 2016, Boston, MA
July*
OMSA - July 2016, New Orleans, LA
May 15 May 20
June 19
Inland
Barges
Electronics
Waterways
June 10 June 17
July 17
Diesel Fireboats
Thrusters
Directory
SMM - Sept. 6-9, 2016, Hamburg, Germany Nat’l Waterways Conference - Sep. 21-23, 2016, Norfolk, VA
July 15 July 22
Aug. 22
October*
Boatyards/Ferries Winches
Shipyards
OMSA - Oct. 2016, New Orleans, LA
International Boatbuilders Exibition - Oct. 2016, Tampa, FL
AWO Fall Convention - Oct. 13-14, 2016, Seattle, WA
Aug. 12 Aug. 19
Sept. 16
November Pacific Marine Vessel Design Expo
SNAME - Nov. 2016
Clean Gulf - Nov. 2016
Pacific Marine Expo - Nov. 2016, Seattle, WA
Sept. 16 Sept. 23
Oct. 21
The International WorkBoat Show - Dec. 2016, New Orleans, LA
Oct. 7 Oct. 14
Nov. 18
OMSA - Jan. 2017, New Orleans, La.
Nov. 11 Nov. 18
Dec. 27
Maritrends- Jan. 2017
Dec. 9 Dec. 16
Jan. 16
Military
Patrol Boats Seating
August
September
December The
Boatbuilding Top 10 Stories
InternationalIndex
WorkBoat
Show
Jan. ’17* Significant SignificantGensets
BoatsBoats
Feb. ’17
Passenger
Tugs
Cooling Systems Vessels
* Special Advertising Section: Product Showcase
2016 Rates
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7x
4x
1x
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3,8704,2804,690
5,100
3,4403,7854,135
4,485
3,295
3,625
3,950
4,280
3,1503,4603,765
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2,925
2,0002,1702,345
2,515
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2,020
Cover Rates
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7x
C2
C3
C4
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6,330
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4-C charge 1/2 page and larger $995
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Western U.S. & Canada,
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