partnerinfo - TravelTrex

2015/2016
PARTNERINFO
Index
3 Company Information
5 About SnowTrex
7Product
8 The Whole World of Winter Sports
9
SnowTrex Advantages
11Customers
12Website
15Newsletter
15 Social Media
16Magazine
16Blog
17 Product Cooperation
18Distributors
20 Reference Partners
23 Further Brands
2
© Martin Miseré
Company Information
Founded in Cologne in 1999, TravelTrex GmbH, with its brand SnowTrex, has always
focused on selling winter sports holidays. Within just a few years, the company rose up
to become Germany’s largest specialist and since then has held the status of being the
leading expert in ski- and winter holidays.
Likewise, in 2005 the company began its
highly successful international expansion.
Now, SnowTrex holidays are bookable in 20
Number of holiday participants
per tourism year
countries, 15 languages, and in almost every
European country. For this reason, TravelTrex
GmbH has established itself internationally as
one of the leading tour operators in this sector,
2003/2004 | 10.000
and is growing year by year.
In 2007, sales of summer holidays were incorpo-
2006/2007 | 32.000
rated via the brand HolidayTrex. While originally designed for the Alpine destinations, various
other regions are now also bookable. Moreover,
2007/2008 | 60.000
the brands SpaTrex and SportsTrex became the
foundation stones for holidays in both the spa
and activity areas, respectively.
2014/2015 | 100.000
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4
About SnowTrex
Foundation of the success of SnowTrex Ski Holidays is the living passion for skiing. From the start, company founder Andreas Rühl and second
manager Thomas Bartel brought their long-term experience as ski- and
snowboard teachers, tour guides, and winter sports holiday operators into
the company. To this day, they still share their enthusiasm with their team
on a daily basis, by now consisting of almost 100 members of staff.
With so much expertise, it was hardly difficult to win over some of the
most famous German skiing athletes as “Trexperts” for the company. Most notable is Felix Neureuther, Germany’s most
easily-recognizable and successful ski racer, who offers
SnowTrex his experience regarding the best ski resorts in
Europe.
His parents, Rosi Mittermaier and Christian Neureuther, who
themselves can look back on their Olympic victories and numerous
World Cup wins, offer SnowTrex tips for family holidays – a service which
cannot be found with any other tour operator.
On the other hand, the younger generations regularly receive exciting in-
sights from World Cup newcomer Michaela Wenig, such as behind the
scene views of the professional ski circus and recommendations for exciting destinations and spectacular ski resorts, all of which can be enjoyed
without having to spend too much money.
SnowTrex - Quality and Expertise from the Winter Sports Expert!
© Nordica
5
In Europe, there are 55 million winter sports fans. This
includes skiers and snowboards, singles, couples, groups,
families, younger and older travellers that all have very
different requirements when it comes to their winter holiday.
SnowTrex meets their individual needs through custom-
made product lines.
6
Product
SnowTrex fundamentally offers attractive ski
packages made up of the accommodation and
lift pass. Aside from the package services, most
offers allow for equipment hire and insurance
services to be added as well, all conveniently
coming from the same source.
Besides to the probably most sophisticated Internet technology in winter sports tourism, the
company additionally offers requirement-based,
customized holiday categories, such as family,
spa, or luxury holidays. Therefore, with a wide
range of around 1,500 accommodations and up
to 500 winter sports destinations, it is easy for
customers to find the perfect offer that suits their
individual needs.
A special feature within the SnowTrex pro-
gramme are the Low Cost ski holidays in the
French ski resorts. SnowTrex offers a week’s
ski holiday starting from only €99 including lift
pass, in resorts with more than 100 km of piste
and comfortable accommodation (sauna, heated outdoor pool, fitness room).
SnowTrex – Individuality & Service!
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The Whole World
of Winter Sports
Nu
m
pe
cipants
i
t
r
a
f p a t io n
o
r stin
e
b de
r
The most important country for the SnowTrex
product line is Austria, where leisure skiing has
always been at home from the beginning. Due
46 % Austria
to the large response to low cost ski holidays,
France is by far the second-most important
country in the SnowTrex portfolio. Further popular holiday destinations can be found in Germa-
6 % Germany
Winter season
14/15
6 % Italy
2 % Switzerland
1 % Others
ny, Italy and Switzerland.
For a few years now, due to the international
expansion, SnowTrex also offers impressive
destinations outside of the Alps. Customers can
choose between other regions such as the Pyrenees, the Lower Tatras, the Giant Mountains, as
well as the Rila and Pirin mountains. A special
highlight are ski resorts in the Rocky Mountains
39 % France
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in both the USA and Canada.
60
%
SnowTrex Advantages
Best Price-Service Ratio
Diversity
Large purchasing volumes and the packaging of our ser-
From self-catering pensions to 5-star luxury hotels, from spa-lovers, sports
to 60% discount on individual services, compared to pur-
wishes with the best-fitting offers from our selection of around 1,500
vices including lift pass allows us to offer our customers up
chasing these in resort.
fanatics, to families with small children, SnowTrex meets every customer’s
accommodations and up to 500 ski resorts.
Snow Guarantee
Perfect Product Consultation
Book early without risk! Should the ski areas, which are
On our website, we provide extensive details regarding the accommoda-
of snow, 5 days prior to the start of the holiday, we offer
as family-suited or low cost offers, as well as customer reviews help to find
included in the booked lift pass, not be open due to lack
customers a free-of-charge change of booking.
tions, ski resorts and ski areas for every offer. Filtering possibilities, such
the ideal offer for the perfect ski holiday.
Best-Price Guarantee
All-Around Carefree Package
Guaranteed the cheapest offer! If you find a better price for
With SnowTrex, you receive the whole package for your ski holiday from
availabilities) with a different tour operator, we will better
can all be selected directly in the booking process. That saves both time
the same holiday (including the exact same services and
that price by 10€.
one source: accommodation, lift pass, equipment, lessons and insurance
and money.
9
10
Customers
The SnowTrex customers are the basis of our
success!
30 % | 18-30 years
40
60
16 % | 31-40 years
20 % | 41-50 years
80
12 % | 51-60 years
100
4 % | 61+ years
SnowTrex holiday participants from 48 countries
18 % | 0-17 years
20
Age structure for SnowTrex holiday participants
0
The balance of the customer age structure reveals that SnowTrex covers the entire age range
with its offer. The affordable multi-person apart-
56 %
German guests
ments in France are especially suited for both
groups of younger guests between the ages of
18 and 30 years, as well as for families. As customer age increases and numbers of participants
reduce Austria is more often the first choice.
The customer origin corresponds to the development of SnowTrex from regional to international
tour operator.
44 %
International guests
The internationalisation of the customer base
also is of advantage to the lessors and incoming
agencies, as a more steady full utilization of the
accomodations is achieved.
SnowTrex Customers are Welcome Guests!
11
Website
SnowTrex activities are primarily centered around the website, which is
available in 15 languages and 20 countries. Next to the extensively de-
tailed information regarding resorts and ski areas, e.g. by the form of text,
image, videos, snow reports and customer reviews, the website especially
impresses with its search function, which is clearly unique in the ski holi-
day sector. Winter sports fans can quickly and comfortably search for their
individual dream holiday thanks to the numerous filter functions available
to use. With 1.5 million monthly visitors and around 5 million views, the
SnowTrex website impresses with its accessibility and proves that the online channel is a leading sales channel for the company.
Affiliates can also profit directly from the well-developed technology and
high information content of the SnowTrex website, which brings in significant booking numbers. Further, there are numerous technical integration
possibilities for SnowTrex holidays for your own website. Every affiliate’s
options are viewed and evaluated individually, to ensure the most successful sales integration possibilities. To offer neutral and more affiliate-friendly
marketing options we supply our partners with contemporary and responsively designed White Label booking tools.
Coverage of SnowTrex websites
Visits in January 2015: 1.2 million
Page impressions in January 2015: 5.7 millions
Languages available: 15
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13
14
Newsletter
Social Media
Accompanying the website, there also is
SnowTrex is actively involved with its rapidly
campaign. The company sends weekly reports
on a daily basis. The central focus is the mutual
SnowTrex’s successful newsletter marketing
to over 130,000 subscribers containing the latest news about ski areas, insider tips from the
editors, up-to-date snow levels and current offers. The open rate of over 20% proves both the
quality of the content, as well as the receivers’
addresses, obtained via customer relationships
growing number of fans, followers and circles
enthusiasm for winter sports and the anticipation
of a holiday in the snow. Nothing combines cut-
ting-edge topics, customer dialogue and the fun
for travelling so spontaneously and as entertaining as social networking.
or double opt in subscription.
Coverage of Newsletter
Reach of Social Media
Subscribers: over 130,000
Fans DE & INT: 50,000
Clicks per newsletter: 10,000
Avg. page impressions/month: 2.5 mio
Avg. open rate: 22%
Avg. reach/month: 285,000
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Magazine
Blog
Via the online customer magazine, which is
Via the company blog, SnowTrex regularly in-
offers its customers even more information.
site and delivers additional explanations, as well
available in both German and Polish, SnowTrex
Here, interviews, reports and extensive reviews
are manifested for enthusiastic winter sports
fans. SnowTrex therefore reacts to customer
desires and obtains additional information about
destinations, background information from trust-
ed sources, as well as extensive tips on related
topics such as the current ski model collection,
forms about news on the company or the web-
as practical instructions for a winter holiday – the
SnowTrex employees give an insight to the local
experiences.
Even product innovations, exciting offers and the
necessary pinch of fun are at home here within
this company communication channel.
ski equipment or even exciting apps that are perfect for winter holidays.
Coverage of Magazine
Coverage of Blog DE
magazin.snowtrex.de
blog.snowtrex.de
magazyn.snowtrex.pl
Avg. visits per month: 2,400
16
Avg. visits per month: 2,200
Product Cooperation
Due to our cooperation with the online shop weare.de and the indoor ski
slopes SnowWorld in Landgraaf (NL) and the Alpincenter in Bottrop, our
customers can dress and attune themselves perfectly to the upcoming ski
tour. With every booking we present our customers a two-for-one coupon
for the mentioned indoor ski slopes.
On the Swedish market, we further cooperate with the ferry company
TT-Line. Our Swedish guests receive a reduction up to 15% on the regular
ticket price.
Please contact us and benefit from the additional sales opportunities, as we are open minded towards innovative marketing ideas that
add value to our tour offers.
17
Distributors
SnowTrex comprises a European-wide, extended affiliate network. It reaches from individual
travel agencies to the large brands within the sector of online tourism. The recipe for success
is not only the attractive conditions and the intensive support for our partners, but also the
comprehensive technical solutions, which Snowtrex provides for the integration of holiday
offers. You are always welcome to contact us in order to develop a custom-made solution for
your sales channels.
For large affiliate companies we offer our product as White Label, too.
Integrational Opportunities
a)SnowTrex Affiliate Programme
• White Label route for your website
• TravelTainment/BistroPortal
• Extensive advertising
• peakwork/Travelviewer
• iFrame integrations
• Link lists
c) CRS (via Stades)
• traffics/trafficsCosmo
d)Master Data & Booking Interface
• Merlin/Sabre
• XML, OTDS
• Jack Plus/ Bewotec
• INFX 2
• TOMA/Amadeus
• Traffics/Cosmo
• Shared Player/ Peakwork
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b)Extraneous IBEs
• CSV
• Giata
• Stadis
19
Reference Partners
LiDL
DE | UK | PL | NL
DE | PL | CH | CZ
DE | NL | AT | CH | IT
Jetzt beginnt Ihr Urlaub
DE | AT | CH
Winterreisen.de
20
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Since 2012, TravelTrex GmbH has expanded its sales via the
brand SpaTrex, focusing on spa and relaxation holidays. The
product line comprises high quality spa hotels in Germany, the
North- and Baltic Seas or in the German Lowland Mountains.
With attractive services, which are included in the price, SpaTrex
suitably meets the demands of spa holidaymakers. The first class
hotels all offer extensive spa areas. Facilities such as steam baths, infrared cabins and salt-water grottos add to the special feeling of a spa holiday.
Since 2007, TravelTrex GmbH has been actively working as a
tour operator for year-round holidays with the brand HolidayTrex. Due to the large response, the programme is steadily expanding. Besides the Alpine regions, HolidayTrex also offers
trips to the North- and Baltic Seas, as well as to the most gor-
geous beaches in the Mediterranean, in destinations such as
Italy or Croatia.The programme also includes attractive offers
for city trips.
22
Further Brands
Products
Just as with SnowTrex, all other brands maintain
the focus on customer needs based on individuality and service. Besides an extensive catering
offer, often including All Inclusive board, most
of the accommodations provide attractive additional offers, so that travellers in resort can profit
from first-class service and can therefore individually put together their perfect holiday.
With SpaTrex and SportsTrex holidays, the spa
treatments, respectively activity packages are
already included in the holiday price. As with
SnowTrex, the trips are characterised by their
extremely good price-service ratio.
With the brand SportsTrex, TravelTrex GmbH also counts as a
Customers
fers, SportsTrex appeals to travellers who wish to do more with
to HolidayTrex. In comparison, SpaTrex and
specialist for active holidays since 2013. With its attractive of-
Families and Best Agers will be most appealed
their holiday than lie around or simply go sightseeing. Whether
SportsTrex especially attract couples, singles
it be rafting, hiking or canyoning in Austria - with SportsTrex,
active travellers will find an exciting combination of sports and
and small groups ranging from 25 to 50 years.
action, whereby numerous activities are already included in the
holiday price.
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