Design Bridge Dogs Bollocks Student Awards 2015 Brief

Student Awards 2015
History
We started our own internal awards way back in the 90’s as a bit of fun called ‘The Dogs
Bollocks’. As Design Bridge blossomed with offices in Amsterdam and Singapore it was
time to take the awards more seriously, to judge the quality of the work and to create a
benchmark, constantly encouraging self improvement. We created a judging system that
allowed the truly big ideas to be recognised.
The DB Student Awards runs in parallel with our internal awards and will be judged by our
Creative Directors and guest judge. This is your chance to enter and win the opportunity of
a paid placement in our studio, where you will get involved in the diverse work we do across;
2D design, 3D design, crafting, visualisation and motion graphics.
Many of our designers were offered a position through this award and are now working
and developing their careers with us here at Design Bridge.
We have employed 8 people in the last 3 years alone directly from this competition.
The brief: Redesign a famous brand
We want you to choose a famous brand and redesign it in a breakthrough way.
Design projects sometimes follow established category norms, but often the best work breaks
these rules. At Design Bridge, we approach all our work with originality, craft and story-telling at
the heart of everything we do. ‘Breakthrough’ is one of the judging criteria for all of the design
work produced at Design Bridge.
How can “spreadable” become desirable? How does 2D and 3D inspire and work with each
other? Could paint be mixed like cocktails? Can a pack convey functionality and the emotional
side of the brand? Can a pack or product tell you how to use it even in the dark? What is the
sensorial experience of a brand? These are questions we ask ourselves at Design Bridge about
everything we work on.
Everything is up for grabs: shape (both pack and product), textures, materials, the
ritual, the brand experience... But what we are really looking for is a big idea.
Judging
Entries will be judged by our Creative Directors and guest judge using the following criteria:
· Simple but bold
· Warm and engaging
· Brilliantly executed and crafted
· Enduring and memorable
· Breakthrough in category
Deliverables
Choose two or more of the following:
Identity Brochure Advertising Pack or Product Design Digital Design
Point of Sale e.g Logo, stationery, clothing, livery
Magazine, catalogue
Adshel, 47 sheet, ambient media, floor vinyl
Box, tin, bottle, label, wrap, serveware, dispenser
Website, ident, iPhone app, video, installation
In-store display unit, on-shelf, glorifiers, pop-up event
- Entries to be supplied as maximum of 3 x A3 mounted prints
- One of these boards must show your design journey and thinking in sketches
- An optional moodboard showing colours, materials and finishes to support your designs
- Please use the entry templates provided and stick one to the back of each board
- Mock-ups (physical or digital) or additional material you feel support the ideas are also
accepted but are unable to be returned.
Send entries to:
DB Student Awards 2015
FAO Mandie Barnett
Design Bridge
18 Clerkenwell Close
London EC1R 0 QN
International entries can be sent as PDF (under 10mb) to mandie.barnett@designbridge.com
Awards
First Prize
Paid placement at Design Bridge London Office
£400, the coveted Dogs Bollocks Trophy and feature on the DB blog
Runners Up
Upon successful interview, a paid placement at Design Bridge London Office
£200, runners up Dogs Bollocks miniature trophy and feature on the DB Blog
Shortlisted
Upon successful interview, a paid placement at Design Bridge London Office
Contact
Mandie Barnettmandie.barnett@designbridge.com
Deadline
Friday 15th May 2015
2014 Winners and Finalists
2013 Winners and Finalists
2012 Winners and Finalists
Entry template
Name
College
Brand
Email
Phone
(Design Bridge use)
1
2
3
1
2
3
1
2
3
1
2
3
Name
College
Brand
Email
Phone
(Design Bridge use)
Name
College
Brand
Email
Phone
(Design Bridge use)
Name
College
Brand
Email
Phone
(Design Bridge use)