august 2-7 | reno | sparks | virginia city

AUGUST 2-7 | RENO | SPARKS | VIRGINIA CITY
30 YEARS LATER AND
WE’RE STILL REVVING HEARTS
From the moment we first unveiled Hot August Nights in 1986, we knew it was destined to be
a classic. Now, as we celebrate our 30th anniversary, we’re proud to be known as the world’s
premier classic car show. Not only do we have the most classic cars for enthusiasts to enjoy,
but we also bring together legendary rock ‘n roll bands, heart-pounding drag races & burnouts,
show-n-shines, an auction and so much more. With nearly a million attendees expected, there’s
no other event that gets your motor running quite like Hot August Nights.
THE LARGEST NOSTALGIC
CAR SHOW IN THE WORLD.
WHAT SPONSORS ARE SAYING
ABOUT HOT AUGUST NIGHTS
“We are proud to sponsor such a great community event that celebrates
the traditions of classic cars and rock & roll and supports kids and
families in need.”
“Summit Racing Equipment has been a proud sponsor of Hot August
Nights for over a decade. We cannot be more pleased with the
relationship we’ve developed over the years. The event has grown
significantly, and so has our involvement. We are also very appreciative
of the connections we make with both the participants and spectators.
Summit Racing Equipment loves Hot August Nights and we look forward
to the event each year!”
FAST FACTS
APPROX
825,000
EVENT AT TENDEES
54%
STAYED
IN RENO-SPARKS REGION
550,000
APPROX NON-LOCAL
ATTENDEES
*Over span of 10 day event
(Stats provided from 2011 study)
275,000
APPROX LOCAL
ATTENDEES
MORE THAN
6,000
Participants come
from all over the world
Classic vehicles attend the event
35-54
$125,000
come from local and surrounding areas
PRIMARY AGE GROUP
AVERAGE HOUSEHOLD INCOME
4.6
OUT OF 5
•
•
•
•
•
Price vs. value
Quality of entertainment
Number & variety of events
Information availability
Event maps
Attendees also highly rank:
• Entertainment
• Variety of events and exhibits,
(especially Show-n-Shine,
Big Boy’s Toy Store, Auction,
Swap Meet & Cool Car Corral)
• Cruising
• Nostalgia
• Atmosphere and environment
• Getting out with friends
and family
89%
Recommendation from family
and friends was the largest
influence on attendance
OF ATTENDEES PLAN
ON RETURNING
1986
2015
30 Volunteers
WEB
PAGE
VIEWS
SOCIAL MEDIA FOLLOWERS
258,426
A U G U S T
500+ Volunteers
2 0 1 5
17,000
900
1,500 10,000
LEGENDARY ENTERTAINMENT
The roots of rock are alive and well in northern Nevada. With legendary musical headliners
and world-class outdoor venues at Grand Sierra Resort and Victorian Square, Hot August Nights
is your place to shake, rattle and roll to the classics you grew up with.
Papa Doo
Run Run
Blood Sweat & Tears
Sonny Turner’s Platters
Peter Noone’s
Herman’s Hermits
Lil’ Elmo &
The Cosmos
60’s Summer of
Love Band
(2015 entertainment lineup)
Satisfaction/The
International Rolling
Stones Show
DRAG RACES & BURNOUTS
The Hot August Nights Drag Races & Burnouts brings the excitement to all involved, as the roar of big
blocks come to life and the smell of burnt rubber fills the air. Car participants flex some vintage muscle
as they rip down one-sixteenth of a mile track to prove whose got the hotter rod! This event is a favorite
and leaves you only wanting more.
Attendance of the 4 day event
2014 between 16,000-20,000
2015 between 20,000-30,000
HOT AUGUST NIGHTS AUCTION
More chrome. More fenders. More muscle. The Hot August Nights Auction returns, featuring hundreds of
classic beauties on display. During this three-day event, buyers, sellers and adoring spectators gather to
watch each vehicle roll out on stage for its moment of glory. This is your chance to see some of the world’s
most sought-after, unique and valuable vehicles in one place…before they’re going, going, gone.
BIG BOY’S TOY STORE
You’re never too old to play with toys. These toys, however, are all about feeding your adrenaline,
embracing your inner weekend warrior, and sparking your love for nostalgia. There will be hundreds of
booths with thousands of products spread throughout 55,000 square feet of the latest in parts, accessories
and technology for your hot rod, street rod, and muscle car. Visit such vendors as hot rod builders, stereo
equipment, tires and wheels, chassis, bodies, engines and engine builders, and anything else you can
think of for your hot rod or classic vehicle.
SHOW-N-SHINES
You wax it. You polish it. You baby it. Now it’s time you flaunt it. Hot August Nights Show-n-Shines offers the most
opportunities for proud classic car owners to strut their stuff and win big with over $100,000 in cash and prizes
at stake. Best of all, Show-n-Shine participants are coming out for more than the heft prize purses, they’re
here for the bragging rights of winning and showing off that trophy. Crowds love lining up to see the winners
announced, it’s an exciting thing only further establishing Hot August Nights as the premier classic car event in
the world. Show-n-Shine competitions happen throughout the region that recognize a wide array of vehicles,
from the most luxurious collector cars to everyday automobiles. This beloved tradition is one not to miss.
The largest Show-n-Shine
prize purse in the region
SWAP MEET & AUTOCROSS
To craft a classic takes classic parts. Luckily, the Hot August Nights Swap Meet is your one-stop shop for
thousands of pre-1976 automotive parts, services and nostalgic items from over 700 vendors in 1500+ outdoor
spaces, as well as 250 covered spaces. Swap meet attendees can also check out over 400 collector vehicles
offered for sale in the outdoor cool car corral which is adjacent to the swap area.
If you’ve never autocrossed your hotrod before, Hot August Nights’ Autocross event is the perfect way to see
what your car is made of. Feel the rush as you take on a course through cones set up in a series. Don’t worry
if you’re not a racing pro – this course is designed for novice autocrossers looking for a fun thrill.
Swap Meet
& Autocross
Attendance
2014 APPROX.
11,000
2015 APPROX.
25,000
New Event for 2014 & 2015
The Swap Meet and Cool Car corral
boasts more than 700 vendors and
nearly 400 classic vehicles for sale
For sponsorship opportunities contact:
Mike Whan - Executive Director
Mwhan@hotaugustnights.net
1425 East Greg Street | Sparks, Nevada 89431 | P: 775-356-1956 | F: 775-356-1957 | HotAugustNights.net