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Great coolies are just the start.
O,," -e..h.t ditit g materials make saleseven easier.
patrons
purchase
gourmet
or choose
asa last-minute
indulgence
cookies
Whether
chocolate chip cookies as a comfort food, they'll always love cookies. In support of this
Dnecb 4n5/01).
ongoing trend, over 96% oI toodservice operations serve cookies /Foadsetutce
IDENTITY,andTRUST.
BRANDINGuddsCREDIBILITY.
The Pillsburyt C"olie Cravings" Program .''altesbruttdit g
"u.y.
CookieCravings''
and displayefJorts,
suchas thoseincludedin the Pillsbury'
Enticingmerchandising
StarterKit, add furtherappealto greatPillsburycook;es.And sincecookiesare a
greatimpulsepurchase.those eye-catchingsignsand effective
displaymater;alshelpattractpatronsand makelast-minutesaleseasy.
\ -*:$:::Jlr"./
o"
]'"""';'="""'
,..',',t"1
ffi
sratic clinq (1)
CookieBags(300)
6 x 7,1 '|ith guset
(Hottlsup ta4coakiesl
customizableFlyers(25)
Custofri.ahrecounrerCard1l)
wlth dryeras. pen
Sellsranding,
22 x28
Employee
Buttons (r0)
3'
Get startedtodav!
Contactyour SalesRepresentative
to find out how you
can get the equipmentthat's rightfor your operation.
3-Tiered Rack
Approximatey
l2Z W x 26 H
Features
branded
headet
250celophane
bass.and
2 5 0 P i s b ! r y t o o f i e C r a v r . g s l d b es .
{
...\
Acrylic Self-Serve Case
15Wx12Dx30H
Featuresbranded P lsbury Cookle
Cravngs header,cook e variety
a b e l s ,5 0 p a r c h m e nttr a y I n e r c .
a n d 3 0 0 c o o ke b a g s
,8 cu. ft. ConvectionOven
18%WtlSrDx14llH
F t s l h r e e % s 2 e s h e e tp a f s o r i w o j 4 s i z e
s t e a r n t a b l pe a n s . n c u d e sr h r e eb a k i n g
sheels. Easy-to-cean stainlessstee exter or
w t h s e e l l r r o u g hw l n d o w d o o r 1 2 0v o l t s
Professionalpackaging helpsyou attract
more srles - ar,d imp.ovesyour profits too!
It's easyto sell cookieswhen you'vegot The Doughboyat work! Pillsburystandsfor qLrality,
so
patronswill know they?e gettinga greatcookie.And they know whereto returnfor more! Takeadvantage
of bothindiudualsalesand grab-and-go
bulkbuyswith thesebrandedpackaging
materials.
Referto your PillsbLrry'Cookie
Cravings'"OrderFormfor purchasedeta;ls.
ffi
ParchmentTrayLiners(50)
CookieBags{300)
lHaldsup to ,l coakies)
A'At5'l\3'l
tot apptaxinately ane dazehcaokies)
CloaiCellophane
Bag
1 , x 6 X .o . f l x m '
with aab.rs 2t/ax 21/;\250)
lHatdstp ra 4 caokies.)
WindowBass
5 x3 x aY,
lHaldsapptaxinatelyd 12 caakies.)
Considerthe profit potential.. .
Sell 12 customersone cookie each and enjoy profits of 93.72
SellingPrice
Cost
Profit
Numberot
Cookies
Sell 6 customersone dozen each and enjoy profits o f $ 1 6 . 9 8
Selling Price
iPet Dazetr
Cost
lP.r DaTen' - Pa.la!tn!]")
Profit
lP.t P..k.!1et:] Doz-pn)
Numberof
Dozens
"Cost base.Jon l9A per coakie including distributot mark up. ++Costbased on 39e per tote.
Wh" betterto sellcookiet
than a sales*at madeout of dough?
.\
TwoPOTWERFUL
trademarks that customers
KNOW."dTRUST
and represent the promise
The Doughboy
ofQUALTTY.
The Barrelhead
FoodGharacter
nanking
Factsabout The Doughboy!
. Th€ No. 1 Most Recogni2ed
6nd
LikedFoodCharacterin BakedGoods:
. Key Attrtburesffop Box Scorss
- Funand Positive
- BakingExpertise
- Friendand Mentor
Merchandising
for Success!
. In a controlledstoretest,a majorsandwich
chainincreasedtheir cookiosalesby
75% when Doughboybrandeddisplay
cabinetswere usedto merchandise
. The PillsburyDoushboyhasbeena part
of America'sfamilieslor ove. threedecades.
goodness.qualitv and baking
He represenrs
expertiseand is adoredby childrenand
adultsalike.
. PutThe Doughboyto work for you and
watchyour cookiesalessoarl
0%
t0%
20%
30%
409,
*Source: 1998NationalQ ScareStudy
EqutYchahcteE are prcpefty of thei rcspectiveowne6.
Pillrb,r"y har a.ookie to meeteverycraving!
Th".., a va.i.9.fflqvo.. andwideelectionofcooh* a,ailsbl"i" th" Rll,b,.r, c."ki" c*i"ei"
Ch"-" RlGb,.y. L;ehqualig,coo[iesto meetyouroperation's
needs.
Roe--.
Pillsbury!Doushboy'sBest'"Cookies
' ldea iof a varietyof operatons, both commer.i. and
. Made wth q!6 ity ingred enrs ike realbltrer,lols ot chocolalech ps
a n d r e a l p e a n upt i e c e sf o r s u p e f i o ira v o r a n d l e r l ! r e
. Choosefrom r0ilavors, nc!d n9 such lavoritesas ChocoiateCh p
P e a n uB
t u u e rO
, a t m e aR a i s r ,S u g a ra n d C h o c o a t eC h u n k .
. Ter ilavors.vailable n 1 5 oz and 2 0 oz s zes Fivelavors ala labe
n30anda0oz szes.
PillsburyGourmetCookies
. Premum ingredents and a decadentappeaDnceqive rhese cookies
m a d e J r o ms c r a t c h . p p e a
r S ghtly arger sze and gourmet appeal means one cookie servesas
an ndulqentdess-.r1.
.
mpress glests wth a varety of tertu.es ike chocoate chunksand
. Availabe n folr lkvo6
. Pre poilioned in 1 6 oz wedge clr plcks
Your Pillsbury' CookieCravings" ProgramfeaturesPillsbury'Doughboy's Best'*
or Gourmet Cookies.For other cooLieline options,pleasetalk toyour SalesRepresentative.
E@
General
Mills
Bakeries
& Foodservlce
(8:00r.m.- 5:00p.m.CentralTime,
Formoreinformation,
call l-800-882-5252
lvlonday-Friday).
Visit our web site at wwwgeneialmillsloodservice.com.
o 2 0 0 2T h e P s b l r y C o m p . n y
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