MICHELIN® Technical Soles

Transcription

MICHELIN®
Technical Soles
13-16 July 2016
Mediakit SS17
MICHELIN: “FROM TYRES TO SOLES”
The “Fit for Use” of MICHELIN Technical Soles continues to attract the attention of the footwear market. It
is the underlying philosophy at the core of MICHELIN soles: just as tires are designed for a particular type of
road or ground surface and a specific use, so too must there be specific and custom-designed outsoles based
on the technical requirements of outdoor enthusiasts. Each sole is different, each carefully designed for its
intended use, made exclusively on behalf of each brand partner and according to their exact specifications.
This close collaboration combines the proven management of MICHELIN “ground contact” with the skills of each footwear
manufacturer. The designers of MICHELIN Technical Soles use their design know-how to conceive of a sole that perfectly
matches the construction of the shoe’s upper, thus optimizing performance.
Significantly, this careful attention to detail has paid off for the brand, helping it achieve a rank of 15th in global recognition,
according to a 2016 study by the Reputation Institute.
For spring/summer 2017, look for us at the OutDoor trade fair in Friedrichshafen. We’ll be there with four outdoor performance
footwear, each with engineered outsoles on display carrying the MICHELIN brand and our iconic MICHELIN Man logo.
Wherever the rubber meets the road, MICHELIN is making a difference.
soles.michelin.com
#michelinsoles
AKU AND MICHELIN:
ELICA® SYSTEM MEETS TYRE KNOW-HOW
The mountain environment, the culture and value systems associated with it have long been a source
of both inspiration and corporate responsibility for AKU, Italy’s leading hiking and outdoor footwear
specialist. To ensure it offers outdoor enthusiasts exactly the footwear solutions they need, for summer
2017, AKU will be combining the MICHELIN Pulsar Technical soles with its own in-house AKU ElicaNatural Stride System in three lines of their Multiterrain collection.
LA VAL, PULSAR and MONTERA are three new models available in a choice of 40 different versions.
Although all are designed for light trekking and hiking, they are also aimed at three different kinds
of users with very distinct approaches and characters. These are ultralight, versatile boots perfect
for dynamic, intensive use. They also incorporate leading-edge technologies to support their high
performance all-around focus. These are three different models that can effortlessly adapt to different
types of terrain and conditions, delivering progressive traction, superb stability and excellent selfcleaning: a real must-have for active outdoor enthusiasts.
We selected MICHELIN Technical Soles because
it complements our company’s commitment to
innovative footwear. Behind each model lies a
genuine love for manufacturing, built on the ageold prestigious tradition of Italian workmanship.
The constant search of best technical solutions
for outdoor activities has led us to work with the
MICHELIN Technical Soles teams and to obtain an
excellent result.
We are very satisfied with the result of this
coordinated development work conducted
with AKU technicians. Using their input and
requirements as a starting point, we engineered
a high performance sole which was then tested
on all terrain conditions. It’s a technical solution
that translates into a versatile product tailored
specifically for AKU.
Andrea de Pascale
Giulio Piccin
Head of Marketing & Partnership
Development at JVI for
MICHELIN Technical Soles
Product Manager AKU
MULTITERRAIN
MICHELIN
WILD GRIP’R DESCENT
®
Montera
Press Office for JVI, Michelin’s Technical Soles partner
LDL COMunicazione - Communication manager:
Manuela MASERA - manuela@ldlcom.it
+39 335 7616802
Pulsar
La Val
JV International
Marketing & Communication Manager:
Chiara CAROZZI - chiara.carozzi@jvinternational.com
+39 031 4100736 - +39 348 6098877
MICHELIN PULSAR,
THE ULTRA-RELIABLE MULTITERRAIN SOLE
Developed exclusively for AKU, the new MICHELIN Pulsar Technical soles is the
product of a close collaboration between a team of skilled footwear specialists.
Drawing on MICHELIN’s own extensive ground contact expertise, the MICHELIN
Technical Soles designers worked hand-in-glove with AKU management to
create an all-round high performance product that adapts easily to all kinds of
terrain and conditions, making it a real “must have” for outdoor enthusiasts.
The combination of the MICHELIN Technical Sole and the AKU Elica-Natural
Stride System, which accommodates the foot’s anatomy and biomechanics to
support the natural inclination of the heel and forefoot, results in more even
weight distribution on the sole of the foot both as it lands and pushes off again.
The MICHELIN Pulsar sole was developed to accommodate the Aku ElicaNatural Stride System, with an asymmetric design for ground contact (1) in
line with the natural stride axis. It takes its inspiration from the MICHELIN Wild
Grip’R Descent mountain bike tyre which itself was developed for downhill
cycling on mixed terrain, with progressive lateral grip and a motocross-derived
tread pattern. All in all, it’s a good test bench for a sole made to tackle all
kinds of ground surfaces, something it can accomplish effectively thanks to
MICHELIN®
WILD GRIP’R DESCENT
deep grooves that boost adaptability to very different kinds of terrain (2). In
addition, the sculptures are positioned in irregular groups to focus on the areas
of greatest stress. Smaller and more aggressive sculptures under the big toe
deliver progressive traction (3), while aggressive shoulder sculptures improve
lateral traction and stability (4). Bridge reinforcements also achieve the same
for stability and wear resistance (5). Massive sculptures at the heel boost braking
ability (7). A high distance ratio between the sculptures also facilitates selfcleaning (6), while two flexion channels make for greater flexibility when the
foot is rolling.
+39 335 7616802
JV International
+39 031 4100736 - +39 348 6098877
AKU: A MICHELIN-SOLED COLLECTION
MONTERA is the MICHELIN-soled AKU hiking boot with the strongest link to its long mountain tradition. Lightweight and
versatile, it is perfect for easy or medium terrain. An elastic collar guarantees optimal ankle comfort both in terms of fit and
when walking. The asymmetric sole construction incorporating the AKU Elica-Natural Stride System also ensures optimal weight
distribution across the plantar region and improves the roll mechanism to an extraordinary degree. Inspired by mountain bike
tyres, the MICHELIN Pulsar pattern delivers exceptional comfort and progressive traction. The models in the Montera line are
made in Italy.
PULSAR is dedicated to very sporty outdoor enthusiasts. It is a modern multifunctional footwear perfect for outdoor leisure
activities. The upper has a tongue-less construction in which an elastic material is used for both tongue and collar for a superbly
comfortable fit. The asymmetric sole construction incorporating the AKU Elica-Natural Stride System also ensures optimal weight
distribution across the plantar region and improves the roll mechanism to an extraordinary degree. Inspired by mountain bike
tyres, the MICHELIN Pulsar pattern delivers exceptional comfort and progressive traction. The models in the Pulsar line are made
in Italy.
LA VAL is a comfortable and extremely versatile hiking boot. In fact, it’s something of a hybrid as it allows hikers to trek safely
and securely thanks a combination of high tech design and reliability. Designed for valley hiking and easy mountain trails, it
is an all-around boot that’s also suitable for everyday wear including urban environments. The asymmetric sole construction
incorporating the AKU Elica-Natural Stride System also ensures optimal weight distribution across the plantar region and
improves the roll mechanism to an extraordinary degree. Inspired by mountain bike tyres, the MICHELIN Pulsar pattern delivers
exceptional comfort and progressive traction. The models in the La Val line are made in Italy.
MONTERA
PULSAR
LA VAL
About AKU. AKU, Italy’s leading hiking and outdoor footwear specialist, is an Italian manufacturing company with artisanal roots. Founded
by Galliano Bordin, it has specialised for over three decades in the design and manufacture of high quality mountain
footwear. Every single model in the AKU collection, from mountaineering to leisure footwear, is the product of a genuine
passion with roots in the long-established tradition of quality Italian workmanship. The company’s research into new
technologies and both the design and production of its top-of-the-range AKU trekking and outdoor footwear models
take place at its Italian headquarters in Montebelluna, just outside Treviso, a historic sports footwear production area. AKU also has a second
production facility in Cluj Napoca, in Romania, where some of its footwear models are made. Since its very earliest days, AKU has enjoyed an
impeccable reputation both for its sophisticated exclusive designs, and the fit and comfort of even its most technical models, making it the Italian
outdoor footwear specialist par excellence. www.aku.it
About MICHELIN TECHNICAL SOLES. JV International is the global strategic partner chosen by MICHELIN for the design, development and
manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with its partnership
development offices in Como and a design & product development centre in Verona, whilst the headquarters is in
Hong Kong China, as well as a production site and an R&D centre. The Italian office handles the entire process, from
strategic planning, screening of new technologies, R&D, design development, partner relationship management to
marketing and communication activities for the MICHELIN-branded products. Thanks to their long experience in sole
design and co-design of technical footwear, JV international has created an innovative product development centre in Verona. soles.michelin.com
#michelinsoles
+39 335 7616802
JV International
+39 031 4100736 - +39 348 6098877
GARMONT®, MICHELIN® AND GORE-TEX® SURROUND®:
HUGE STRIDES IN PROTECTION AND COMFORT
The new GARMONT® Mystic Surround is a technical, versatile hiking shoe with three major advantages.
The first is superb comfort, thanks to the anatomical design provided by GARMONT A.D.D.® (Anatomically
Directed Design) technology. The second is secure ground contact, courtesy of the MICHELIN Cross Terrain
sole which is inspired by two MICHELIN mountain bike tires designed to deliver perfect traction on both
hard ground and mixed terrain. Lastly, the GARMONT Mystic Surround is waterproof in wet conditions
but also exceptionally breathable thanks to GORE-TEX® SURROUND®. The shoe keeps feet cool as well
as dry.
We were looking for a genuinely custom solution
for the Mystic Surround. This was an unusual
project because it is aimed at quite a fragmented
end-use, spanning everything from adventure
holidays to mountains. The collaboration with
Michelin allowed us to take advantage of their
know-how in working with rubber and to obtain
a sole developed specifically with our goals in
mind: creation of a shoe that offered reliability,
performance and quality.
Marco Sancandi
Director of Operations
GARMONT International
The ‘Fit for Use’ philosophy is the primary signature
of our work. GARMONT presented us with a very
exciting project and our technicians worked handin-glove with the Treviso, Italy, company as they
designed the ad hoc sole: like all our products,
the Cross Terrain is a unique sole designed for a
footwear line that delivers genuine innovation
and tangible advantages to the consumer.
Andrea de Pascale
Head of Marketing & Partnership
Development at JVI for
MICHELIN Technical Soles
HIKING MAN
HIKING WOMAN
MICHELIN®
COUNTRY ROCK
MYSTIC SURROUND shoe
with MICHELIN Cross Terrain sole
MYSTIC SURROUND shoe
MICHELIN®
COUNTRY TRAIL
MYSTIC MID SURROUND shoe
+39 335 7616802
MYSTIC MID SURROUND shoe
JV International
+39 031 4100736 - +39 348 6098877
MICHELIN CROSS TERRAIN:
A SOLE COMPLETELY AT HOME ON A VARIETY OF TERRAIN
A light, practical shoe that provides the ankle with complete freedom of
movement, yet grips and protects the foot for a combination of comfort, security
and reliability. That’s the Mystic Surround, the latest addition to GARMONT’s
hiking boot line-up.
Versatile and multifunctional, the Mystic Surround is perfect for outdoor
enthusiasts with an active lifestyle as it features a MICHELIN Technical Sole and
was developed through close partnership between the R & D departments of
both companies.
The MICHELIN Cross Terrain sole is inspired by two mountain bike tires: the
MICHELIN Country Rock, designed to excel on hard ground such as asphalt,
cement or hardpack trails, and the MICHELIN Country Trail, its counterpart for
mixed terrain, trails and grass. The resulting sole is thus perfect for different
types of surfaces, including rough terrain on which it delivers both stability and
traction.
Four sections of irregular sculptures spread in a semicircle under the forefoot
to simultaneously provide lateral grip, traction and ground contact. Special
MICHELIN®
COUNTRY ROCK
MICHELIN®
COUNTRY TRAIL
grooves also break up the sculptures to make the sole more flexible. The midfoot
area has a series of specific sculptures which guarantee stability when tackling
obstacles. They are positioned widely; to improve traction offer efficient selfcleaning.
The new Mystic Surround (low cut) is available in a choice of two colour
combinations for men (grey/green and coffee/ginger orange) and in an attractive
coffee/teal green combination for women, but it is also available on a mid cut
in different colours.
FOOTWEAR DESIGNED
AROUND THE FOOT’S
ANATOMY
GORE-TEX® SURROUND®
TECHNOLOGY
The GARMONT A.D.D concept, which considers the foot’s
Another noteworthy feature of the Mystic Surround shoe
anatomy and how it relates to the upper, played a large role
is the use of GORE-TEX® SURROUND® technology for 360°
in the technological development of the Mystic Surround. The
comfort. This creates footwear that is entirely breathable
result is a design that adapts to the foot’s own asymmetries
but also features incredibly durable waterproofing. Thanks
and boosts its natural ability to maintain stability, absorb
to ventilation outlets, both moisture and excess heat can
shock and produce effective thrust. This technology involves
escape rapidly, keeping feet dry and comfortable even in
variable tongue design and thickness, heel containment for
high temperature conditions.
improved ankle stability, calibrated flexion of the shoe for
comfort, and enough room for the toes, particularly the big
toe. The end result translates into better balance and thrust.
+39 335 7616802
JV International
+39 031 4100736 - +39 348 6098877
GARMONT SELECTS MICHELIN SOLES
The Mystic Surround with GORE-TEX® SURROUND® and powered by MICHELIN Technical soles is a highlight product of
GARMONT “Hiking” collection. More products have been featured with MICHELIN Technical Soles for increased traction and
stability. “Active Escape” line offers two new proposal: Hurricane is a very technical shoe, designed for the active outdoor
enthusiast, suitable for trail hikes with a moderate load, nordic walking and adventure travel; Levante is a modern classic,
lightweight shoe for the active consumer, which features a comfortable glove-like fit, for adventure travel, nordic walking and
on-trail day hikes. Also these products feature the exclusive MICHELIN Cross Terrain sole to offer better traction and stability.
ACTIVE ESCAPE MAN
ACTIVE ESCAPE WOMAN
Hurricane Man
Hurricane Woman
Levante Man
Levante Woman
About GARMONT. With 50 years of mountain culture, Garmont is a performance footwear brand committed to creating premium
shoes and boots for alpine adventures. Garmont believes innovation is defined by the meaningful selection
of the best quality components and constructions, all built into designs that enhance fit and movement in
support of your mountain experiences. www.garmont.com
About MICHELIN TECHNICAL SOLES. JV International is the global strategic partner chosen by MICHELIN for the design,
development and manufacturing of high-performance MICHELIN-branded technical soles. The company
is based in Italy with its partnership development offices in Como and a design & product development
centre in Verona, whilst the headquarters is in Hong Kong China, as well as a production site and an
R&D centre. The Italian office handles the entire process, from strategic planning, screening of new
technologies, R&D, design development, partner relationship management to marketing and communication activities for the
MICHELIN-branded products. Thanks to their long experience in sole design and co-design of technical footwear, JV international
has created an innovative product development centre in Verona. soles.michelin.com
+39 335 7616802
#michelinsoles
JV International
+39 031 4100736 - +39 348 6098877
MILLET ENTERS TRAIL RUNNING WITH MICHELIN,
SETTING NEW LAWS OF A-TRACTION
With the entrance of MICHELIN®, the technical sole market has seen the emergence of a new leader,
who has quickly become protagonist and innovator in the footwear world. Long committed to making
a difference, the French company MILLET now officially and proudly presents its latest leading-edge
running shoe to the retail sector. The Alpine Rush is a high performance trail running shoe featuring a
new MICHELIN branded technical sole developed using a motocross and cyclocross tyres as the starting
point. Designed by the two companies for Ultra Trail endurance running over mountain terrain, the
Alpine Rush offers excellent traction, support and comfort. It adapts brilliantly to changing terrain and,
although exceptionally breathable thanks to its Matryx® fabric upper, is also impressively durable.
The Alpine Rush Matryx makes its official world debut at the OutDoor international trade fair at Friedrichshafen in
Germany this coming July 13-16. Made from Matryx technical fabric and sporting the exclusive MICHELIN sole, it was
co-designed by MILLET’s footwear management team in partnership with the MICHELIN Technical Soles design team
to deliver tangible results to runners.
The Alpine Rush is a real turning point for MILLET
because it brings the new Matryx technical fabric
to high mountain altitudes. This leads to our
decision to work with MICHELIN Technical Soles
to guarantee innovation in both the upper and
the sole to produce a mountain trail shoes that is
genuinely leading-edge.
This research project involved a whole slew of
different factors. Trail running is a hugely complex
discipline that spans a large variety of different
terrains, often involving muddy or other on-thelimit conditions. But the MICHELIN Mont Blanc
sole really does know its job in that regard.
Fred Fages
Trond Sonnergren
Head of Design & Product Development
at JVI for Michelin Technical Soles
MILLET Brand Manager
TRAIL RUNNING
Ultra trail
MICHELIN®
CYCLOCROSS MUD 2
MICHELIN®
M12 XC
MILLET ALPINE RUSH shoe
with MICHELIN Mont Blanc sole
+39 335 7616802
JV International
+39 031 4100736 - +39 348 6098877
MICHELIN MONT BLANC DEVELOPED WITH AND FOR MILLET
The MILLET Alpine Rush was designed and developed specifically for Ultra Trail
long-distance running at high mountain altitudes.
The upper is made from
, an innovative new technical fabric made
of nylon and kevlar with a water-repellent PU treatment, ensuring that it both
allows the foot to breathe and keeps out moisture. The dual density EVA semi
oversize midsole provides an amazing ride while reducing fatigue and risk of
injuries with an excellent comfort on all types of grounds.
The real “engine” is the sole developed specifically with and for MILLET. The
designers of MICHELIN Technical Soles have worked in partnership with the
MILLET footwear division management team: it offers excellent traction,
support and comfort yet adapts effortlessly to changing terrain.
The new MICHELIN-engineered MICHELIN Mont Blanc sole’s name alone is
a high-altitude promise, one that delivers the advantages of the MICHELIN
Cyclocross Mud 2 tyre, designed specifically for cyclo-cross racing on very
MICHELIN®
CYCLOCROSS MUD 2
MICHELIN®
M12 XC
variable terrain that often features long muddy or very slippery stretches, with
the performance of the motocross-derived MICHELIN M12 XC tyre, which has a
tread pattern with extra plies to tackle mixed and hard-packed ground.
The result is an extremely reliable sole that guarantees safe, secure traction on
all types of surfaces - everything from stony to dusty, to grassy and wet rocky
stretches.
LAWS OF A-TRACTION AT WORK ON THIS ULTRA-TRAIL SHOE
The sole delivers a brilliant combination of functions in one sleek package. To start,
multifaceted sculptures on the longitudinal axis boost adaptability to different
terrain (1) and siped sculptures on the forefoot make for exceptional adherence
(2) while back at the heel, further siped sculptures deliver impeccable braking and
adaptability (6). Strong sculptures on the shoulders boost both traction and lateral
support (3), while centre bridge between the sculptures reinforces the ground
contact area, dissipating impact and protecting the foot from microtrauma (4).
This highly specific design combined with the Outdoor Compound guarantees
great stability on uneven ground as well as impressive abrasion-resistance thanks
in good part to chamfers that cut the risk of sculpture wear and tear (5). Overall
the sole delivers a high performance marriage of optimal traction and support.
+39 335 7616802
JV International
+39 031 4100736 - +39 348 6098877
About MILLET. A designer and manufacturer of performance equipment for mountain sports, Millet has for over 60 years been
supporting mountaineers’ Alpine and Himalayan summit achievements. Founded in Annecy, at the heart of the
French Alps, Millet has turned extreme conditions into its favourite playground, and made innovation its key focus.
Millet has thus become a leading player in the mountain world, and today equips the prestigious Chamonix Guides
Company. In addition, through the Millet Expedition Project, Millet fuels the dreams of expedition enthusiasts by
every year backing personal and group initiatives involving sport, the mountains and adventure.
www.millet-mountain.com
has created an innovative product development centre in Verona. soles.michelin.com
+39 335 7616802
#michelinsoles
JV International
+39 031 4100736 - +39 348 6098877
MICHELIN TECHNICAL SOLES AND SALEWA DEVELOP
NEW PROPOSALS FOR SS17
When a footwear manufacturer selects MICHELIN® for its outsoles, the team of designers at
MICHELIN Technical Soles do more than just sell them rubber. They roll up their sleeves and
carefully engineer the right mix of rubber, structure and lugs to custom tailor outsoles to
the specific requirements of the shoe’s intended purpose, whether it’s hiking, biking,
running or other outdoor activities. Such was the case when SALEWA, the technical
mountain specialist brand based in the heart of the Dolomites, approached MICHELIN
for its successful Ultra Train and Lite Train mountain training shoes introduced in
2016. For spring/summer 2017, MICHELIN is continuing its partnership with SALEWA
through the development of the Multi Track hiking/running/biking and the Wander Hiker
shoes.
Tyres and shoes share the same vocabulary: track, sole, tread, roll, stability, safety, performance and
rubber. The materials specialists at MICHELIN Technical Soles, apply their knowledge of “ground contact”
technology with the expertise of SALEWA product specialists who have studied the requirements of alpine
sport footwear. Working together side-by-side, the two companies design footwear from the ground up,
so that the outsole, middle and upper work together in perfect harmony.
SALEWA stands for 80 years of mountain
experience and MICHELIN® is a world leader in
rubber compounds and tyres. We joined forces to
developed the Multi Track and Wander Hiker shoes
in our footwear R&D facilities in Montebelluna,
Italy.
Development of these two new hiking shoes
is the latest result of a collaboration with the
Oberalp Group, makers of SALEWA. We basically
started from the ground up, combining the right
rubber compound with outsole structures that
bring tangible advantages to the end user. It’s a
difference hikers will be able to feel every time
they venture outdoors.
Giordano Vechiet
Trond Sonnergren
Head of Design & Product Development
at JVI for Michelin Technical Soles
SALEWA Product Manager Footwear
MOUNTAIN TRAINING
HIKING
MICHELIN®
WILD ROCK’R2
MICHELIN®
STARCROSS HP4
MICHELIN®
COUNTRY AT
MULTI TRACK shoe
with MICHELIN Technical sole
+39 335 7616802
WANDER HIKER shoe
with MICHELIN Technical sole
JV International
+39 031 4100736 - +39 348 6098877
MULTI TRACK IS MADE FOR MOUNTAIN TRAINING
The Multi Track is a hiking, running and mountain biking shoe that uses a
weight-saving hybrid design that combines the stability of a hiking boot with
the shock absorbency of a running shoe. The forefoot sole section is specifically
designed to make it fully compatible with mountain bike (MTB) flat pedals,
thanks to the distribution of a low sculpture tread design for high contact
surface (3). Features include unburdened sculpture to increase adherence and
stability (1), while massive siped sculpture on shoulder gives stability while
maintain lateral adherence (2). Specifically developed dynamic base allows
better training activities (4). In addition, rubber heel counter reinforce and
protect the upper (5). Inspired by the MICHELIN Starcross HP4 motocross
tyre, the tread pattern ensures a secure connection and prevents slipping,
while making no compromises on comfort and walkability. Performance is
enhanced by a special tread design, aggressive sculptures and hardwearing,
grippy MICHELIN Outdoor Compound for optimal traction and good abrasion
resistance in uneven terrain and on hard-packed soil.
The lightweight, cushioning construction with TPU injected inserts offers extra
MICHELIN®
STARCROSS HP4
stability, especially in steep terrain and on slopes. Further key features include:
quick lacing for fast adjustment and no snagging in the chain and an Ortholite
footbed which provides long-lasting cushioning and inhibits the growth of
odor-causing bacteria.
The Multi Track is available in two colour variations for men and two colour
variations for women and two GORE-TEX® versions for men and one GORETEX® version for women.
WANDER HIKER FEATURES A “SOFT” SOLE
As the name implies, the Wander Hiker is designed for hiking.
One of its major innovations is a “soft” sole that perfectly adapts
to the midsole, and by doing so, adapts to varied terrain. It is
MICHELIN®
WILD ROCK’R2
inspired by two MICHELIN mountain bike tyres, the MICHELIN
Wild Rock’R2 and the MICHELIN Country AT. Features include:
a wave base that increases adaptability and shock absorption
(1); siped massive sculpture on shoulders for optimum stability
(2); small sculpture on the shank for adherence to obstacles and
uneven terrain (3); massive heel sculpture for braking (4); and
MICHELIN®
COUNTRY AT
siped sculptures to increase adaptability and adherence (5). It
also uses hardwearing, grippy MICHELIN Outdoor Compound for
optimal traction in uneven terrain and hardpack soil, and good
abrasion resistance.
+39 335 7616802
JV International
+39 031 4100736 - +39 348 6098877
About SALEWA. Behind SALEWA stands 80 years of experience in the vertical and on high-alpine expeditions. The mountain sports
specialist wants to inspire people all around the world to live and to experience the mountains, and it outfits
mountain athletes with the appropriate gear for their alpine activities. With the development of innovative,
functional, premium products, the multispecialist puts great emphasis on its trusted network of alpine
institutions, active mountain athletes, specialized partners and professional mountain guide organizations.
Founded in 1935 in Munich, Germany, the family-owned, management-led company today has its global headquarters in the
heart of the Dolomites, in Bolzano, South Tyrol, Italy. Employing 550 people globally, the firm is among the leading international
brands in the mountain sports segment with its four product categories of apparel, footwear, equipment and technical hardware.
www.salewa.com
has created an innovative product development centre in Verona. soles.michelin.com Press Office for JVI, Michelin’s Technical Soles partner
+39 335 7616802
#michelinsoles
JV International
+39 031 4100736 - +39 348 6098877
JVI MICHELIN TECHNICAL SOLES PARTNER
JV International
+39 031 4100736 - +39 348 6098877
+39 335 7616802
PR NETWORK
BELGIUM
MindShake PR - Dimitri PAPAGEORGES
dimitri@mindshake.bz +32 475 770570
ENGLAND
Spike Communications - Katy TURNER
katy@spikecommunications.co.uk +44 798 9419650
FRANCE
Agence Morgan RP - Morgan LE LANN
morgan@morgan-rp.com +33 610 422204
GERMANY
outkomm - Thomas HALSNER
thomas.halsner@outkomm.com
+49 175 6346883
HOLLAND
L’euquidee Communications - Véronique VAN BAELEN
veronique@leuquidee.be +32 478 326944
ITALY
LDL COMunicazione - Alice FIGAROLI
alice@ldlcom.it +39 331 5713977
SPAIN
Ricard Y Mestres - Bruno RICARD
bricard@ricardymestres.com +34 658 882050
SWITZERLAND
outkomm - Juerg BUSCHOR
juerg.buschor@outkomm.ch
+41 78 6363987
U.S.
Blumenfeld and Assoc. PR - Jeff BLUMENFELD
jeff@blumenfeldpr.com +001 203 326 1200

MICHELIN® Technical Soles

Transcription

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